Transcription
Today, we're talking about online lead generation for real estate. We'll focus on finding motivated sellers online—those truly motivated to sell at a discount. And I'll tell you how we do it for $1 a day. This is Stereo Media, no joke!
Before we start, if you're serious about real estate investing and increasing opportunities, grab a free copy of our Lead Machine Architecture. It contains the five building blocks we use to build and optimize our lead generation strategies. Get it free at epicleadmachine.com.
Let's get started. With online lead generation for real estate investors, we need to target the right people. A great advantage of the online world is precisely targeting ads to your ideal customer. Otherwise, it's wasted money and time.
A major hurdle is targeting motivated sellers online. Targeting buyers, other investors, or even lenders (private or hard money) is easy. Advertising platforms offer many options and collect lots of data and demographics. You can create audiences based on criteria like, "If this person meets these criteria, they're probably this type of customer."
But motivated sellers? There's no Facebook group for them. People are private about financial distress, and their online behavior doesn't always reveal it. I hear this often, especially from those who've tried targeting motivated sellers before. They worry about wasting time and money and quit. Those targeting tools simply don't work for sellers like they do for buyers and other businesses.
Motivated sellers *are* online, but an extra step is needed to target them. To get your "I buy houses" message in front of them, you need them to essentially raise their hand. They haven't done anything to directly identify themselves, but you can make them.
I'll give you one way: our "dog whistle" strategy. A dog whistle makes no sound to humans, but dogs hear it. Our strategy works similarly. We create online ads only motivated sellers will notice.
For example: "I'm buying houses for cash in this area. Watch this to see if you know anyone in these zip codes who might be interested in selling fast for cash."
Only someone interested (or knowing someone interested) in a fast cash sale will watch. Everyone else ignores it. We have video and print versions. On ad platforms, you can create an audience of those who watch a certain percentage of the video (say, over 50%).
Another approach: a call to action like "Click here to see the zip codes." We use a covert link for an automatic download—no email needed. We embed a tracking pixel, allowing us to retarget them. They've raised their hand by clicking, and now we can show them our ads.
Another strategy: "How to easily evict a tenant in five steps." Landlords or absentee owners with bad tenants might be interested. They can watch the video or download a checklist; again, no opt-in needed. The action—a click, a keyword, texting a code, calling a number, listening to a message, or even just watching the video—is enough.
Once the seller raises their hand, you can show them your "I buy houses fast for cash" ad. Because this audience is small (only your "dogs," your motivated sellers), and localized to your market, this strategy works well on a $1/day budget. Spend $5/day if you want.
By the way, if you're serious about real estate investing, check out our Lead Machine Architecture at epicleadmachine.com.
People are online, including motivated sellers. It's not easy to find them, but it's not difficult either. Just one extra step before advertising. Once identified, you can reach them inexpensively. For as little as a dollar a day, this can run indefinitely, your own automated lead machine.
Stay tuned for tomorrow; I'll share another way to target motivated sellers online. See you tomorrow!
Hey Matt here! If you liked this video, like it! For more real estate investing content, subscribe to our channel. New videos on Thursdays and Fridays. We give it all away for free! To build your real estate business faster, text "fast" to 505-605-6065 or go to reiace.com. See you next time!