Transcription
In this tutorial, I'm going to show you how to write a high-quality blog with ChatGPT that will bring you organic traffic, helping you rank higher and get more sales or leads. Using this strategy, many of our blog clients are getting about 96 clicks per day, just two to three months after launch. Some get more, some less, but that's one blog, and we write at least one a day. Imagine what 30 blogs getting 95 clicks a day would do for your business—that's a lot of traffic converting into sales! That's what we're covering today.
If you don't know me, my name is Niko. I'm an AI-powered SEO specialist and run a free online community called the AI Ranking School Community. We teach people to use AI tools for better SEO and even show you cool automations to lighten your workload. Our classroom section has a fun content automation area. If you want to join and get free resources, I'll leave a link below.
The blog we'll write today will feature a great image, alt tags (often missed!), high-quality content answering user search intent (more on that in a second), backlinks for good references (another often-missed SEO component), AI-generated illustrations (for free!), more images, and an FAQ section—all great for blogs.
Firstly, understand what makes a high-quality blog. Google is clear: they don't mind AI-written blogs; they care about quality and answering user search intent. What's that? Let me show you. I have two searches on the same topic: "cat training" and "high-quality cat food." These have different search intents. For "cat training," Google immediately shows me training tips from a blog; it's informational. For "high-quality cat food," it shows products; it's transactional—I want to buy something. Today, we're writing an informational blog about cat training.
We'll use a few tools alongside ChatGPT to add extra value and improve ranking. These are Perplexity (a research tool I highly recommend) and Napkin AI. Links to all free resources are below.
First, I'll research frequently asked questions (FAQs) about my topic and answer them in the blog. This adds reader value. When you scroll down a Google search, you often find a "People also ask" section. Clicking the arrows reveals more questions—potential blog ideas! People Also Ask is another free tool; you enter your keyword and country, and it creates a mind map of FAQs. I'll link that below, too.
I'll choose "are cats easy to train?" I'll go to a new Google Doc, add the title "Are Cats Easy to Train? Blog," and start formatting.
I'll go to Perplexity. I've already done this, so I won't waste time. You'll use this prompt: "I'm writing a blog answering [your question—here, 'Are cats easy to train?'] in detail; provide resources." Perplexity is great for this; it finds good information for ChatGPT to use. You can copy the research using the copy button and paste it into another Google Doc.
Now, I'll write my blog. But I won't just type and let ChatGPT write; I'll prime it. In our community, we have a prompt that turns ChatGPT into an excellent copywriter, writing more humanly and avoiding standard GPT-esque writing. It's called the "Sparkle Copywriter" prompt (credit to Stun Spot Prompts; links below). You can access this in the community, but I suggest checking it out.
I'll copy this prompt, go to my ChatGPT account (I use GPT-4; you don't need the newest model), paste it, and it will respond with "Got it! Sparkle, the content generation specialist." Perfect! Now, we'll tell it to write only the blog structure, using the Perplexity research. The prompt is simple: "Create a blog structure titled '[your question]'. Use the research below; only create the structure." I'll paste the Perplexity research into ChatGPT. I want to create the structure first for better control; I don't want to have it write the whole thing at once. ChatGPT isn't great at word count, and its output is often too short. Blog length doesn't define quality, but I prefer control. The structure includes: understanding cats, training techniques, trainable cat breeds, benefits of training cats, and a conclusion. Great!
Now, I'll get it to write the first two sections (introduction and section one). I'll paste the sections from the structure to reinforce it. I like the structure and want to stick to it. It’s about control. I like the introduction and section one. This is the difference of using a prompt like Sparkle in GPT before writing: it sounds much better! It doesn't sound like AI at all. I'll copy section one, paste it into my blog, delete the extra line, and format it. The section one heading is an H3; I'll change it to an H2. I'll also change the next heading to an H3 and add the keyword "cats' natural instincts and behavior" for SEO.
I'll go back to ChatGPT and have it write sections two and three. Each time, I just tell it to write the following sections and paste the provided structure.
I like sections two and three. I'll format them, changing headings to H2 and H3 for consistency. Consistent heading structure helps Google understand your blog.
Now, I have sections four and the conclusion. While it's writing, I'll go back to my Perplexity research and add outbound links to my citations. This shows Google I prioritize the reader and want to provide more information. I'll go back to my blog, link to a blog on cat breeds in the relevant section, adding value.
My final sections are done. I'll format them. My blog is taking shape, but I need images. I'll use DALL-E. You can use anything, but it simplifies things. I'll ask for "a watercolor painting of a person training a cat, 16:9 aspect ratio." I prefer this aspect ratio for blogs. I'll choose an image. DALL-E creates WebP files, great for websites, but I need a PNG for Google Docs.
Now I have my feature image. I need an alt tag, which is secretly already generated. Clicking the information button gives a description: "a watercolor painting of a person training a cat, gently holding a treat." That's perfect! I'll add that alt tag to my blog. Where you place the alt tag depends on your website builder.
I need another image for the cat breeds section. I'll use the same style, changing the prompt to "watercolor painting of different cat breeds in a row, 16:9 aspect ratio." I'll use this image and add its alt tag.
I'll add more value with illustrations using Napkin AI (free at the time of recording). I'll paste a section, click "Auto Spark," and choose an illustration style. I'll download it as a PNG. I'll add this illustration under positive reinforcement. It adds differentiation, making the blog more engaging.
Finally, I'll add an FAQ section. I'll ask ChatGPT to "write a five-question FAQ section about this blog." Since it knows the whole blog, we don't need more information. This keeps readers engaged longer, giving Google positive signals.
Now, I have a valuable blog: it answers FAQs, is well-researched, has illustrations, external backlinks, internal links, images, alt tags, and an FAQ section. It's ready! With this strategy, five to three blogs a week for two to three months will show results. It's simple but effective! You can automate much of this content generation. We teach this in our AI Ranking Community (link below).
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