Transcription
Hey guys, it's Tim here, and today I'm going to show you how you can write better email campaigns, how you can do that 10 times faster, and how you can save a ton of time by using a tool called Hoy Copy.
Now, Hoy Copy reached out to me and asked me if I wanted to review this product, and honestly, I'm super happy that they did because it's going to save me a ton of time. It's going to save you a ton of time, and it's going to save a lot of people a ton of time writing their content. So in case you're interested, you can start writing for free here on their website. There's a link in the description. If you want to support me, please use that link. You can start writing for free, and if you'd like to do more, you can upgrade as well.
So yeah, for now, let's dive into this and let me show you what it is. Right now, I'm logged in, and this is what you will see when you log in to Hoy Copy. From here, you have the different writing models that you can choose from. You can write email campaigns here, and as you can see, it has a lot of options: a lot of different email campaign types that you can choose from. You can write newsletters in here; you can have copy boosters; there's an outreach where you could do cold outreach emails, ice breakers, etc.; social posts, so you could write social media posts as well; and you can also write content for websites and way more because here at the left menu, you have images, AI chat, designs, all your documents, you can monitor emails, you have a brand library, and much more.
Now, to get started, I'm going to show you how to write an email campaign here. From here, you could choose from the different email types that you would like to create. Now, I'd like to start with a sequence creator, so if you like to create a sequence of emails, follow-up emails, this is the perfect one to choose. So from here, you can choose the type that you would like to create. You could do a product launch, cold outreach, welcome to subscribers, onboarding. Here, you got the different types of sequences that you can choose from.
In this case, I’d like to do a product launch, for example. Then you fill out the details here, so let me do that quickly. As you can see here, I have some options. My brand is Dog's Best, so I want to sell my dog training, which is a 7-day dog training program for puppies. My audience is dog owners, and the topics I’d like to cover—you can leave this empty, and then Hoy Copy will come up with some great examples. The objective here is to get started with our training.
Now from here, you can choose the tone that you’d like to write in. As you can see here, I have my own tone, so you can program your own tone so that it writes like you. You have the Hoy Copy writer, you have friendly, casual—you could choose from all these options in here. Personally, I really love the Hoy Copy or the Hoy Rider style in here.
Now from here, you could choose speed. If you want to have quick answers, quick emails, or you do depth—it's a little bit slower, but it's still fast. So I’m going to hit create here, and what Hoy Copy will do is it will come up with ideas for emails. It’s going to write a layout for your email, suggestions for your emails. As you can see here, it’s going to write a full follow-up of emails that you can send out to your potential customers.
Let’s say you run a Facebook ad, and people will give their email addresses. This is the perfect way to follow up. As you can see here, day one, it’s going to write here, day three, “We’re here for you.” So this is a full email campaign that it will write for you. It’s done here. So let’s go to the top, and here it says “Welcome to Dog's Best Family.” Welcome to the Dog’s Best community; briefly introduce what Dog’s Best is all about and its mission. Explain the benefits of the 7-day dog training program for puppies and a call to action.
So you can see for day three: address the importance of training for puppies. Day five: explain the methodology behind the 7-day training program. Day seven: offer a discount code or free training. Day ten: highlight the positive changes that can be expected after the 7-day training.
So Hoy Copy did the full job for me by writing this out. Now, let’s say I’m happy, or maybe you want to change some things in here. You could simply delete this, and you could type your own subject if you’d like to. In this case, I’m going to keep it the way it is, and if I want to write this first email, I’m going to click on “write” here, and it will write the email for me. As you can see, it’s going to start here: subject, and then it’s going to write this whole first email for me.
Look at this—there you go! In my opinion, this is genius because it’s fully focused on a writing style. Of course, you could write emails with ChatGPT, but this is focused on sequences, on follow-ups, on call to actions, etc. Look at this: “Welcome to Dog's Best Family! We’re thrilled to have you and your puppy on board. We’re all about one thing: ensuring your puppy grows up strong, healthy, and happy. Our mission is to provide top-notch training,” and then here, “Click here to begin with the training.”
That’s the first email. Let’s say I like this email. Then I can click this button here, “insert this to the editor.” So this is my document that I’m creating right now. I have way more options here that I can choose from. I can start over here, I can add new sections, I can insert sections in here. But in this case, we have the email here at the right side, and from here, we can also change things in our email.
Let’s say we want to change this part; you can select parts in here, and then you could click this chat icon, and you can chat with your own email. So as you can see here, it now selected the part that I just selected in here, and I can ask to change or modify things in this part.
So now it says, “At Dog’s Best, we’re all about one thing: ensuring your pup grows up stronger, healthier, and happy.” Let’s say we’re going to type something here to make it more engaging. You could choose from these, but you could type anything. But to make it easy, make it more engaging; I’m going to rewrite this specific part that I can reuse here.
“Laser-focused on one goal: ensuring your furry friend embarks on a journey.” If I like to use this, I can simply add this to the document here, and you can use everything that’s in here. So you could basically chat with your own email.
Now, there are more options available in here. Let me undo this. You could also say, “Okay, I’m going to select this part,” and you’re going to choose from the options above here. So you can continue writing here. So that could be at the end of the emails. Let’s say you want to have a longer email. You can select a few lines here or maybe here, “Ready to dive in?”
Let’s say here, you can say, “I want to expand this,” and now it’s going to brew here, and it’s going to write more content. As you can see, it comes up with suggestions. This is the first suggestion: “Are you tired of struggling with your pup’s behavior?” blah blah blah.
There are always three suggestions that you can use in your email. So let’s say you like suggestion two; you click on “use,” and boom, it’s being added inside of your email. Now you could do this multiple times. You can also shorten your content. You can also, let’s say you want to have emojis in this line; you can click on the emojis, and it will add emojis to your email.
So here, look at this. You can apply this; you can use this if you’d like to. I’m going to undo this just for demo purposes. In here, when you click for more, you could do so much more options: agitate the problem, add more details, add a call to action, write email subject lines, write a preview text, summarize this part.
So you could do everything inside of this document. This is the first email that we’d like to have. Now then, what we’re going to do is go to our content writer here, to our writing tools again, and we go to our second email. So day three, here, let’s say we want to write an email for day three as well. We’re going to click on “write” here, and it’s going to write the second email for day three.
Look at this; it’s going to write a brand new email for me, and once this email is done, I can add this to my document again. So here, this is my document; I’m happy. So there you go, that’s a call to action. Look at this; I’m going to add this to my document. Now I have my second email in my document, and I can do that for each and every single email.
In this way, I have a full sequence of emails that I can send out. Now, did you see how fast I was writing these emails? I mean, I explained a lot, but without explaining it, it only took me a few minutes to write these high-quality emails. I'm super impressed when I see things like this.
So this is how you can create emails. Now when you go to the workspace home again, you can say, “Okay, I want to have a newsletter, for example.” You could do that exactly the same, and look at this part here; you can also include images. So let’s rewrite the same kind of email with images.
Let me fill this out. This is Dog’s Best, and then target audience is dog owners. Then the topics: 7-day puppy training. Then select a tone here, let’s say the Hoy Rider again, and now I’m going to say include images. I can click on "create," and now it's going to write an email for me, including images as well.
So it has written the 7-day examples here: day one, two, three, four, five, six, seven. Now when I click on “writing” here, it’s going to include these images. Do you see that? Boom! It created this image on the fly for you.
And yeah, you can now use this again; you can add this to your editor, so you can save it for later using your email platform. So that’s how you can also create images inside your newsletter.
Now you have many things: the email campaign creator. These are all different types of emails, as you can see. I'm not going to show them all, but you can see them on the screen here that you can choose from. Newsletters—the same thing.
So let me show you one thing; for example, if you want to write a mini article, it’s super simple here. So I'm going to click on "mini article," and I'm going to do the article template. Here you have different article templates. Look at this: tip of the month, how-to guide, company news, industry news, holiday and observance, weekly spotlight, behind the scenes, live lesson.
Look at this! So I can say, for example, let's say "how-to guide." We want to do a how-to guide; then you can type that in here. You simply fill out these examples or maybe you want to do, let’s say, “expert secrets.” So let’s do this: “My experience.” Let’s type this in here: “My experience; I’ve been a dog trainer for 20 years with full experience.”
And then you can insert your secrets in here, but I can say, “Let’s keep it this way. I’m not going to fill out these secrets. Let Hoy Copy come up with these secrets.” And then I’m going to select the tone. So I can use my own tone again; I’m going to keep this one with Hoy Copy's tone so you can see what the default style is.
You can choose the different modes, formatting modes in here, and you can include these images again. I’m going to click on "create," and I’m going to see what kind of mini article it’s going to write for me. So here you can see, boom! It’s going to create these images for me again automatically.
20 years secret one, and then your secret one; send us more. Look at this, where it truly begins, secret two. Okay, in this case, let me see here. Yeah, it created all these images. I should have put in a secret, but I noticed with other models that I did not have to add secrets in here or examples because Hoy Copy came up with these examples now.
Look at this! It’s written for me. Look at this: secret four and then your secret in here, number five, and then here, the final secret: “Are you ready to transform your unwell-behaved loving companion? Let’s dive in.” And you know, you could do more here.
You could add call to actions here; you can say, “Okay, I’m going to insert this into the editor in here.” Boom! And I can say, for example, at the end here, I want to have a call to action. So let’s say here, and I’m going to do here “add a call to action” here because I want to sell my 7-day puppy training.
Okay, use this: “Join the puppy training method, ready to take.” So you can take one of these examples here, and you can link that to your training. So join the puppy training; there you go, and you can delete this part in here, and you can link that to your offer.
So I think you get the idea, right? How easy it is to write. Now, you could do this for copy boosters here. So if you’d like to have hooks or call to actions, email intros, features to benefit—so let’s take this one for example. So you have target audience is again dog owners, and then your product or service is a 7-day puppy training.
This will just help you to give you ideas for your marketing. So now it's going to create features to benefits. So I’m only saying here a 7-day puppy training, and now Hoy Copy will come up with all features and benefits for a 7-day puppy training.
So let me show you the example once it’s done.
So here you go: imagine this—a pup that listens, obeys, and adores you all in just seven days is more than possible. Here, say goodbye to those sleepless nights, torn shoes, and messy homes. Your pup will be trained, disciplined, and well-behaved in one week.
7 days—that's all we need to transform your cute little monster into a well-behaved angel. You won't believe your eyes; witness a miracle in just a week. Your pup's transformation from a wild creature to a loving pet will leave you speechless.
As you can see here, a few nuances rendered, but you get all these ideas, and you can use them. You can save this into your document, and you can use them later because everything will be saved inside of your documents that you save inside of Hoy Copy.
So that’s another part here of the copy booster. Here, the outreach if you like to do cold outreach emails, ice breakers, LinkedIn outreach, social post. So let’s say you want to write a social media post; you can do that as well.
Simply click on it here, and then you can choose what kind of post you would like to create: a tweet, a twitter thread or an X thread, thread opener, LinkedIn post, Instagram post, Facebook post. And if you’d like to do that, you simply select Facebook, and then you could choose from a bunch of other options: tip of the month, how to use company news, industry news.
Look at this! Live lessons, expert secrets. So if you choose this one, it’s going to write expert secrets for a Facebook article about your dog training. This is going to save you so much time because it comes with so much creativity for you, and it writes it all for you.
It’s crazy! Let me quickly show you an article that I write here for a Facebook post. So I filled out some information in here; I’m going to select the tone again, Hoy Rider, classic model. Let’s include images and create this post for me that I can put to Facebook.
And there you go. Look at this! “Hey there, dog lovers! Just last week, Jennifer joined our 7-day puppy training program. Her pup was a little too, let’s say, spirited, but after just one week with us, her pup’s behavior changed. Incredible!”
And look at this! I’m not going to read everything; she can take her pup everywhere, and now the best part: peace of mind. “So what are you waiting for? Join us today!” So this is the case study here, and this was the previous one. So here, this has just been written as a social media post, easily done for you.
Now that’s the whole copywriting part that you’re seeing here. You can always access these tools also inside of the writing tools here. When you create something like a newsletter, you can always change the top here. You can choose from other model rides as well.
For the website, you can choose a web page creator; simply fill out this information, and it will write it for you.
Now, another thing is images. So it also comes with images. So if you need images for your emails, for your social media, you can search it in here. So when I do dogs, for example, it’s going to provide images for dogs for you. As you can see, it will give images and more that you can get.
But also, you can create images. So for example, you can say, “I want to create a header banner for my email,” or let’s say a promotional banner, countdown. Look at these! You can create these for yourself as well.
So let’s say I want to do a header banner for my email. You can write it in here: “Header banner for the email” or “blog about my puppies,” something like this. And you could choose the style in here.
I’m going to do a photo photography, but you can also create your own custom style in here, where you can upload your own image: your image style and the name of the style so that you can reuse this style over and over again. You can create your own style.
And yeah, simply tell how many images you’d like to have. So I’m going to have two images. I want to have a landscape, and yeah, create these images for me.
And there you go; two images have been created. Now in this case, my puppies here, you can see this; it has been created with AI. So in this case, there’s text in those two. This one is really cute.
But you can also edit these images if you’d like to add text on top of it yourself. Let’s say we wanted a header banner email about my dog training. Let’s do this. I want to have an email banner, email banner about my dog training.
Let’s do it this way: dog training. Let’s do two images again and let’s see what it comes up with. So here you go. I think this is the best one so far because it does not contain text, although I like these images.
But if you want to use them, let’s say you want to use one of these images. Simply click on “edit” in here, and then you can also edit this in an editor. Not sure why the editor is not opening. Now I’m using this in my email. You should be able to add text as well, but maybe... No, it failed to load the image.
Not sure why that is. Let me go to the image again because normally you should be able to open the editor. This should be happening; not sure why it did not open.
But from here, you can crop the image; you can fine-tune the image in here—like contrast, saturation, exposure, etc. You can change that in here. As you can see, the temperature of your images, you can change that, filters, you can annotate, so if you’d like to do that, you could do frames, you could add stickers, etc.
So you can modify these images yourself before you use them. So that’s the image part in here. Another part that I want to point out here is the AI chat. So when I click on “start over,” I can start with the chat from the start.
So also from here, I can simply ask Hoy Copy to write something for me. And I’m going to say, “depth,” I’m going to say, “Hoy Copy writer,” and I’m going to say enter, and now it’s going to write an email for me in the chat.
So here it says “last chance: 30% off,” and then it’s going to write this email for me. Now again, like I said, the cool thing about Hoy Copy is that it’s all about content; it’s not like ChatGPT about everything. This is focused on content; it’s programmed to come up with content, and that’s what I like.
So you got this email; again, you can add this to the editor if you want to use this. I’m not sure why I can’t do this right here, so add this to the editor. As you can see, boom, you can add this to the editor and start working with it.
Now, there’s designs in here as well, so you can create email designs as well. So you could preview this, as you can see, and then you can use this email template. So you can add this as HTML in your own email platform.
So when you click on “use this design,” you can start changing this email in here. You can modify, you can write it with the same tools again in here, and then you can use that as an email template inside of your own email platform.
Inside of the documents here, you can find all the documents that you have created that we just did. So for example, the mini article here, you got it ready here. You can always go back to these documents in here and then change them, edit them, download them, etc.
Monitoring is another feature where you can monitor and track brands. Now, this is very cool. So for example, you can see all these emails that I’m following right now.
So let me go back to home and to the brand. I want to have this full-screen monitoring here. So what you can do here is you can add any URL in here of a domain that you’d like to follow the emails from.
So in this case, I’ve requested this one two hours ago from ClickFunnels, but I have ActiveCampaign, for example, and copywritingcourse.com, Fletcher Method 1, etc. All these emails are the emails that I can study here.
So for example, I can open this ActiveCampaign email, and I can see exactly what they’re doing, and I can filter on this as well. So let’s say I want to have a filter only on ActiveCampaign.
I can see all the ActiveCampaign emails that are being sent, so I can study them. I can learn from them. I can open them. I can see the HTML email; this one is XSS denied, so not every email is able to watch the HTML, but this is a screenshot of that email so that you can study how certain marketers or certain companies.
You could also have your competitors that you’re starting to follow, and you can see exactly what they are emailing as well.
And then finally, I want to show you the brand library, where you can add your own brand. So for example, if you want to have Hoy Copy to write with your own voice, I’ve created this in here.
So when I open this, basically what you do here, you can see here it’s spelled out: tone of voice is enthusiastic, personal, authentic. You can see exactly what I’m doing now. How you can do that is by adding a brand voice. So basically what you do is you copy and paste your emails in here, and then the tone and style—you could type that in here, and you could extract this.
Then Hoy Copy will analyze your email, and then it will come up with this. Because this came from Hoy Copy, it says “Tim is writing informational, conversational with exclamation points and emojis to express excitement and engagement,” and the tone of voice is enthusiastic.
So when you put your email in here, it’s going to analyze your email, and it’s going to create a custom brand voice for you.
Now you could also add brand info. That means if you have dog training, you could say, for example, Dog's Best, because that’s my company for example, and then you could type the info here.
So Dog's Best has 20 years of experience in dog training, something like this. So if you don’t like to write it all the time, you simply type it in here, you can save this, and you can easily apply this into your writing.
And that’s basically what Hoy Copy is all about. It allows you to write 10 times faster and to write high-quality content in a matter of minutes. As you can see, I’m super excited about this. I’m happy that I know this tool now, that they’ve reached out to me.
And again, if you’re interested, there’s a link in the description where you can get started for free. You can start writing for free to see if this is something that you would like to use. Thank you so much for watching. If you have any questions, make sure to ask them in the comments below.
Also, hit a thumbs up if this video was useful; it helps me to grow my YouTube channel. Thank you so much for watching. Hope to see you in my next video, and talk soon! Cheers!