Transcription
How much time do you think you spend each day writing content for emails, social media posts, reports, or anything else that requires careful and manual writing input?
For me, I invest hours every single day crafting emails, updating my blog, creating YouTube scripts, and more. However, with the rise of AI and AI-assisted writing software like ChatGPT, Copy.ai, Jasper, and others, you and I can now save hours every single day and reduce the financial investment of creating content.
Today, I'm going to share exactly how you can do this with my favorite AI writing software, ideal for small businesses, called Copy.ai.
Hey guys, thanks for joining me. My name is Stuart, and today I'm going to change the way that you create content using a powerful AI writing software called Copy.ai. I'm going to share how you can best use this AI tool to save your small business a significant amount of time and money in 2023.
Okay, so before we go ahead and dive into this brief tutorial, consider subscribing if you haven't done so already or if you're new to this channel. That way, you'll stay updated with actionable videos and tutorials designed to equip you with the skills, knowledge, and tools to help your small business thrive online.
With that having no out of the way, let's go ahead and improve your writing activities using AI.
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To arrive here, simply head over to your browser and type in copy.ai or feel free to click the link in our description below this video, and that's also going to take you here.
Now, the whole idea of Copy.ai can be summarized in these three points: You can write blogs 10 times faster, write higher converting posts, and write more engaging emails, and more.
Now, copy.ai uses the technology from OpenAI GPT-4; however, this is only for paid users. You can get started with Copy.ai for free; however, there is a limit to how much content you can create, and the technology behind the free plan uses OpenAI GPT-3. So, the experience and the content creation that you're going to get from AI is just not going to be as high quality between the free and paid plan.
Now, if we navigate over to pricing, you can see that Copy.ai has simple pricing plans. The free plan is limited to 2,000 words per month, and the paid plan, which is $36 per month, gives you unlimited words and access to all of these features.
The great thing about the Pro Plan, the simple pricing, is you can add up to five users to join you in creating content through Copy.ai. One of the reasons why we use Copy.ai in our team is because it's one of the most affordable products on the market in terms of AI content generation, and it's incredibly easy to use for anyone.
So, what you want to do is simply go ahead and either get started for free or get started with the unlimited Pro Plan. Go ahead, take your time to sign up, and we'll meet you inside Copy.ai.
Okay, so here we are inside my Copy.ai Pro account. I'm going to share all the essential features that this AI platform offers and how you can better and more effectively create content in your business using AI-assisted content.
Getting started, we can either create a project from scratch, or we can choose from these templates: freestyle, Instagram captions, or a blog post wizard. This is ideal if you're looking to create a long-format blog post.
We can also access more templates over on the left-hand side or the far right-hand side. If we click on templates, we can access all these different templates before we generate AI content. So, for example, if we click on email, we could select any of these email templates depending on the type of email that we want to create, and Copy.ai is going to create a template that we can customize with our own content, with our own details, and then use AI to generate that content.
There's also all these other templates here: social media content, website copy, general business, and more.
So, what we're going to do is navigate up to exit. Then if we navigate over to chat, this is a powerful feature inside Copy.ai. If you're familiar with ChatGPT, this is essentially the ChatGPT interface embedded into Copy.ai. We can navigate down here and ask anything. For example, I'm going to add: "What is a CRM software, and is it ideal for small businesses?"
So, this is the prompt that I want to add. Now you can also navigate down and click on browse prompts, and if you're new to creating prompts, this is going to help you create a prompt. For example, if we click on content, social media, and let's say we want to create a step-by-step guide, you can see the type of prompt that you can use: "Create a step-by-step guide to instruct how to" and in the specific topic.
Now, the more specific you are with your prompt, the more information the AI has to generate your unique content. Again, we can navigate down here and click on product descriptions: "Craft an irresistible product description that highlights the benefits of" and then your product. So, you can see these prompt templates are incredibly helpful.
What I'm going to do is exit out of this and use the prompt that I added down here and click on enter. Give Copy.ai a moment to generate your content, and as you can see, I have this content in here: two large paragraphs, and then down here we have these resources that have been cited.
Now, with each of the responses that are generated from your prompt, you can navigate down and you can copy and then add that copy into your website blog, for example, or social media channels. Or you can navigate over to add to editor, and as you can see, that's going to copy and paste the AI response from the left-hand side over into the editor on the right-hand side, which we can now customize the way that we like.
If I navigate up here, I'm going to change this to "What is a CRM?" and then down here, what I can do is I can play around with this content. For example, I can use the formatting options that are up here if I like, and then we can add these headers over here. Hit a 1, 2, 3, and then we have other formatting options down here.
As you can see, Copy.ai has an incredibly practical user interface, meaning you can quickly generate AI content on the left-hand side and then add that to the editor for you to format before adding to your different channels—to your website, to your email, or other platforms.
Okay, so what we're going to do is navigate back to our dashboard by clicking Copy.ai. Then, one of the most popular templates is the blog post wizard. This is for those that want to create long-format content for their website.
If we click here up above, you can add your blog title or topic. I'm going to add my blog title, which is "Best AI Tools for Small Businesses," and then navigate down to keywords or phrases relevant to your blog. What you can do is engage in keyword research using Copy.ai, and I'll show you how to do this shortly with their chat feature.
So, I'm going to go ahead and add a few keywords that I've researched earlier on, and again, the more information you add here—these are essentially prompts—the better the AI-generated content.
Then come down to tone; choose the type of tone that you're after for your blog post, and then come down and click generate outline. As you can see, a blog outline has been added. A blog intro will be added here, then we have the sub headers based on the keywords that we added, and then we have a blog conclusion, which will be added down here.
Now you can also regenerate this content, or you can generate more, or you can change some of these subtitles for the outline. For example, with this section, I can go ahead and change it if I like, or I can click on add to add a new section, and this could be "AI video generator," and I can also move this section somewhere else on the page if I like.
Okay, so once you're happy with the outline, simply navigate up to generate talking points. Here we have the talking points. Again, what you want to do is take the time to customize each of the different talking points. You can also add additional talking points, generate more content, or regenerate these talking points.
So go through each of the different sections, the talking points, and make sure the information is correct before you generate the content for each of the different sections and talking points. Simply click on each of the talking points to add your content or to edit the different talking points. Again, you have these options down here for each of the sections and talking points.
When you're happy with your talking points and sections and you're ready to generate your blog post with AI, simply navigate up to generate content, and as you can see, in seconds, Copy.ai has gone ahead and generated our content for our sections and talking points.
What you want to do is take your time to go through each of these sections, the content, go ahead and write more, generate the content, or you can simply go ahead and change the content if you like. However, if you're happy with this content, then you can simply go ahead and click on create blog post.
This is where you can make your final changes before you publish this blog on your website. Again, you have access to these formatting options up above. You want to make sure that you have the right headers, for example, header one, heading 2, heading 2, heading 2. You might have some headings threes that you want to add in.
You might want to add some photos, you might want to add some bullet points, and you might want to format the text slightly with bold and italics. You can then navigate over to the far right-hand side and you can export and download your new content, or you can use AI tools.
So for example, if I click on use Copy.ai tools, we can now use the chat by Copy.ai to generate more content that we then want to add to our editor, to our content. Now we can also navigate over here and make this side larger if we like.
So now we have two interfaces: we have our blog content here, and then we also have the chat feature that we can use to generate content. This is essentially ChatGPT. All you want to do is add the specific prompts, and then you can add that content into your editor, into your blog post.
How good, right? As you can see, it's really easy to use, and the whole structure of Copy.ai makes this AI tool a very powerful tool for productivity in your business.
Again, we can navigate over to chat, so that's going to enable the chat feature. We have templates over here again that we can access, and then if we navigate down, we have other tools. Now tools are mainly templates; for example, if we navigate down to, let's say, our blog tools, and then come down to blog intro, that's going to generate this interface that's essentially going to help us create specific sections of content.
So this is going to help us create a blog intro. If we navigate down to, let's say, blog ideas, you can see that the interface changes slightly. Again, if we navigate up to, let's say, digital ad copy, and let's say Facebook headlines, again, that's going to generate this interface.
So it's essentially the same; they've just changed the titles for each of these different sections. If we navigate down to projects, that's going to take us to our projects. Now we can also manage and organize all our projects through folders.
If we click on create folder, we can navigate over here and type in, for example, blog posts, and then hit create folder. What we can do is, for example, come down here and click on move to folder, then click on blog post and click on move project. So you can manage all your AI-generated content, your projects within Copy.ai.
Now let's navigate back over to templates before we finish, and let's click on email. Let's navigate over to cold outreach email and click on start new project. Again, this is the template interface that is generated, so this interface with the title section, the body, and also the tone is the same throughout all the different templates and tools. However, because we selected a template, you can see that we have a template in here that we can now customize the way that we like before we generate the content.
All you need to do is change this information in these brackets: recipient's name and short description, your name, and short description. Then down here, we have more like the goal of the email: what do you want them to do? Add this information and then click generate content.
So as you can see, Copy.ai is a powerful tool for writing content, generating ideas, brainstorming. You can even summarize websites, YouTube videos, blog posts, and you can also repurpose content through Copy.ai. There's so much you can do; it can just take time before you understand how prompts work and how to create the best prompts to generate the best output.
However, that's where Copy.ai and the templates fit in. So as you can see, Copy.ai is a powerful writing software, AI writing assistant for creating any type of content for your business. That is it, guys, for this beginner's tutorial helping you get started with Copy.ai and how you can get up and running with this AI tool in your small business.
And there we have it, guys. That is it for this brief Copy.ai tutorial for beginners. Now, if you have any questions about this AI writing software, make sure to pop them down below.
With that said, thank you so much for watching this tutorial all the way through to the end. If you've got value, make sure you leave a like and subscribe to this channel, and that way, I'll see you in the next video.
Take care, guys.
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