Transcription
I'm going to show you how to create a full email sequence in Hobby copy. Sequences are extremely important. Often, people think they can get away with just sending a single email to their customers, whether it's a promotional email, a request for reviews, a product launch, or an event invite.
We see it a lot where people will just send one or maybe two emails, and you need to be sending a lot more. It's amazing; time after time, we see incredible results by having a full email sequence, often of three to six emails or even more sometimes, depending on your business. If you try this and you haven't been setting sequences yet, it'll definitely blow you away with what you're able to do with a properly and effectively designed sequence.
So, in Hobby copy, we've got this now. We have the sequence planner, which allows you to generate pretty much any kind of sequence you might want to create, and I'll show you how it works.
If we go into product launch, it's pretty simple. What the sequence planner does is show you every single email that you may want to have in a product launch sequence. So here we have Email 1, which you might want to send out on day one, and we have the relevant tool you'll want to use to create it, as well as some tips for things you can incorporate into this email to make it really effective.
As for day three, you've got your social proof email. Then maybe your official launch day will be day four, during which you'll want to use your product launch email template again, followed by a reminder about the product launch with your reminder email template.
So here's the sequence and links to all the different templates. We've got this for all these different sequences like complete nurture, your welcome email, and a series of educational emails. You can have three; you can have six. You know, you can take this and customize it however you want. But where this is, this is kind of the base template and starting point that a lot of businesses will use for sequences.
So, let's build one. The way I like to build a sequence planner is actually in document view. I'm going to create a new document here and call it "Sequences." The way I like to access the sequence tool is actually when I'm in document mode from the sidebar. This way, I can pull up, let's say, a product launch sequence as I'm working on my content.
If I click on, for example, product launch email here for my product launch pre-notice email, it'll put the template right here. Then, for the next step, after that, I want to develop a social proof email. I click that, and it has the template ready, and then so forth, my official launch email.
I've got all my emails here. I can just obviously minimize them if I want to work on one at a time, but I can pre-populate my document with every email in the sequence that I want. Then, I can just start working on it or refer to these notes as I'm entering information about each sequence. For example, I might want to consider writing down a sneak peek of the product or a special offer I might want to insert in here.
So, it's great to give you some ideas so you can just get moving fast and produce your sequence right away. Something else I want to show you is our quick sequences, and this is another way to do it if you're looking for something a bit less custom and just fast.
So the AI wizard—if I search "quick sequence," it'll bring them all up. We've got three quick sequences, and more are coming. But these actually produce a full email sequence for you in one shot. So, if I click on the abandoned cart sequence here and then click "create copy," it'll produce every single email in the sequence for us.
Let's try it: veggies cat litter for fake cat owners. Description of the product: let's say it's a biodegradable cat litter that leaves no mess, easy to flush down the toilet. We can add that there are no bad odors, and let's say let's go with this deal: 10 off your order. This is already in here—they're concerned about the cat litter being toxic, but we use natural ingredients. Other details: let's say it's free shipping and "shop now."
And let's just make sure we put "cat litter delivery service" and "leaves no mess." Okay, let's use a bold tone for this one and see what we got. So here is our email sequence.
Email one is our standard abandoned cart email: "Don't be a little bug; shop veggies cat litter right now!" Then for email two, it goes into the detailed product benefits. This will probably be sent the next day or a couple of days after this first abandoned cart email goes out.
Then for email three, we've mentioned the discount of 10 off. I would probably add that even right to the actual subject line here. Then for email four, we focus on social proof: "Discover why 1000+ customers love veggies cat litter; that's a great satisfaction rating."
It's giving some ideas here, like if you're featured in a blog or magazine, definitely add that here. If you have that kind of satisfaction rating from your reviews, awesome. Finally, the last chance email—so yeah, you can see that just took a few seconds to generate, and you have your full abandoned cart sequence.
If you're looking to do something quick and fast, and you want to create a unique abandoned cart sequence for several of your best-selling products, this is an awesome one to use.