Transcription
I've taken over 1,000 sales calls over the past 12 months and made well over six figures selling final expense life insurance 100% over the phone. In this video, I want to go over a couple of sales scripts that my team and I have either come across or even used, specifically going over the opening line in each of these scripts. Some of these are from very popular and respected life insurance sales trainers on the internet. A lot of these are being used by probably thousands of people, and we're going to break down by tier which of these show the highest likelihood of success. This way, we can help you keep more of your prospects on the phone longer and help you generate more sales.
So let's get into the very first one. I'm reading them off my phone here.
Opening line number one: "Hey Mary, it's just Kevin Colin. I'm just getting back to you about your request for final expense options in California, and it looks like you mentioned your date of birth is September 6, 1991, and your zip code's 92801. Did I read any of that wrong?"
All right, let's break this one down. What do we like, and what maybe don't we like very much? I think this is a very solid opening line. I've used this one many, many times. Matter of fact, this is the line that I've used for the majority of the year opening up a final expense call.
Now, obviously, it only works if you have that information: their date of birth and their zip code, right? So really, you would use whatever information you do have. But something to confirm.
What do we like about it? One, I like the neutral language that is used in this opening: "It's just Kevin Colin." See, a lot of times what people mess up in that opening line is just sounding too salesy or nervous or even too excited. I know they used to train a lot of that, you know, to transfer that enthusiasm over the phone. But think about the last time you got some kind of sales call or some salesperson approached you, and they were overly enthusiastic and excited. Did that make you feel relaxed, or did that make you feel more tense and keep your walls up?
I would say nine times out of ten, you're going to say it's very weird, right? It's just not natural. It doesn't come across as genuine, and it's going to scare a lot of people away. So I like the attitude of "Hey, it's just Kevin Colin." In my opinion, that is a very key word to have inside of your script at the opening line. Just to make sure, especially if you have a team and you're wanting to duplicate this into your team, it's a great way to force whoever's reading that script to relax a little bit. Just by adding that little word, it kind of forces you to, like, just saying that makes it more chill.
So that's one thing I really like about it.
"I'm getting back to you about your request for final expense options." Now, that is the part that we've actually changed up a little bit. Final expense options—there's nothing wrong with it whatsoever. The only thing about it is we've tested out a couple of variations of it: final expense options, life insurance options, and they all work the same way.
So the reason I'm saying I'm not a big fan of that anymore is because if you can eliminate stuff and it works the same, go with that. At least that's my style. Think about this: if there's two scripts, one has 30 words in it and one has 10 words in it, and they both work the same, which one would you rather pick? I'm going to pick the one that's 10 words.
Cuz if you're telling me they work exactly the same, well then I can get through three more of these in the same amount of time that it takes me to get through one. You know, that's number one. Number two is just it's a lot easier for me to remember this and say it and, you know, sound more fluid, right? So the less I have to do, the better. That's my philosophy.
And so, you know, we found that that term "your final expense options" is just kind of, you know, it works the same way as just saying like "life insurance quotes" or, you know, anything along those lines.
Which just analyze those two: final expense options, life insurance quotes. Which one do you feel is easier to say? Whichever one you feel is easier to say, that's the one that I would go with.
And then naming the state, we've also kind of found doesn't really add anything. It doesn't add any value or credibility. So at this point, I would just say "in your area," because although it's not less words in that sense, at least now I don't have to look back and forth and see what state they're in. It's just easier for me to say that again and again and again, right? So that's how I feel about it.
All right, you mentioning your date of birth is September blah blah blah, and your ZIP code is 12345. Did I read any of that wrong? Absolutely love that ending: "Did I read any of that wrong?"
Now, if you don't understand why I'm wording it this way, I highly recommend you read a book called "Never Split the Difference" by Chris Voss. He's an ex-FBI negotiator. If you can negotiate someone's life, if you can negotiate that, you can sell anything.
Anyway, in that book, he talks about the power of "no." A lot of salespeople, they try to get their client to say "yes" and get that micro-agreement to move forward. Well, Chris Voss agrees that that is overplayed. People have caught on to that, and what works in the 21st century is turning that around and actually getting your prospect to say "no" in order to get a "yes."
Cuz see, when you say the word "no," it makes you feel safer, right? It makes you feel like you're defending yourself, like you're in control. That's why when you hear "no," you know it makes you not feel good. It makes you feel like you just got rejected.
Right? When you're on the giving end of that "no," you feel better, right? You're the one in control. And so he talks about the power of getting your prospect to actually say "no," with that "no" leading to a "yes."
So in this case, "Did I read any of that wrong?" will get them to say "no," which means "yes, that is me," right? Or "yes, that is correct." So I absolutely love that philosophy, love that strategy, and we definitely use it in our scripts for sure.
So overall, I still think this is a solid opening line. I would 100% without a doubt put this at an S tier. It has absolutely made us a lot of money. Let's go ahead and put that on S.
All right, opening line number two: "Hey Mary, it's Kevin the life insurance guy. I know I'm calling a little bit late. I'm assuming you've already taken care of this, or have you picked out a plan yet?"
All right, I tested this one out for a while. A bunch of people on my team did. So let's break it down. What do we like about it?
One thing that I like is it's very different—very, very different. I mean, think about how many sales trainers—if this, I'm assuming this is not the first video you've ever watched on this. If you are, then thank you, I guess, right? But how many sales trainers open up like that? I don't really know anybody else that does besides that one guy: "Hey, it's me, the life insurance guy." Like, it's just very different, right? It makes you stand out a little bit, so I definitely can get behind that.
Another thing that it's doing is it's building up familiarity with your prospect, right? So it's making you sound very familiar: "Hey, it's me, it's your life insurance guy," right? Or "it's the life insurance guy." Remember, we—it's all in the tone that you use, of course, right? But it implies that a little bit, which I think is pretty cool.
I do remember it got a lot of people who say, "Hey, yeah, you know." So yeah, I think that part is very effective.
"I know I'm calling a little bit late." That right there, I can also see—I will still use just that one little sentence. I actually will add that into my opening if I'm calling an older lead. I think it just adds a little bit of a buffer to help disarm your client, kind of like what the word "just" does in the last script. It's just a bit of a disarming tactic, right?
So it allows you, the agent, to kind of, of course, if you use your tone correctly, "Hey, I know I'm calling late," right? But it just allows you to take a step back and kind of relax so that your prospect can also feel relaxed.
Now, it's the last part that I'm not a huge fan of, but I 100% understand why he uses it, and that's why I was on board to try it out for a while. "I'm assuming you've taken care of this, or have you picked out a plan?"
So his philosophy behind that is whether they're shared, aged, exclusive, brand new, whatever kind of lead you're working, there is almost no chance that your, you know, wherever you got the lead is the only form they ever filled out for that kind of information. Like, there's very, very little chance.
So a lot of times people, you know, as soon as you call somebody, you get that objection: "Oh, I already took care of it. I already talked to somebody," blah, blah, blah, whatever, right? Cuz you know, they probably have already talked to some kind of agent about this problem.
So this person leans into that objection and follows it up with a rebuttal that he's, you know, he's prepared with. It's that next part that I didn't really—that's the thing. So kind of where it goes from there, it's a bit transactional. He goes into basically quoting them right away and trying to see if he can beat their price.
But for us, it was just very, very, very transactional. I mean, there's just not a lot of room, cuz every prospect is different. So there needs to be some flexibility to adapt to whatever the situation is, and with that script, we found there wasn't a lot of room for that.
So like basically, if it doesn't go according to plan, like it's just over. So that's one thing I didn't really like about it.
I do think it's very smart, though, and I think if you can pull this off, it will absolutely pay off because, again, it's very different. There's a lot about it that I do believe works.
So this one, if I had to place it anywhere, I would say it belongs in—well, you know what? Here's what I'm going to do. I kind of wanted to give it a C, but I will say this: I do think this script can work very well if you are specifically calling older leads.
But that is one thing I remember for new leads. It just didn't—it wasn't going very well. So I think maybe it is a good one to have in your arsenal, like to open up for older leads. I'm going to go ahead and give this one a B.
All right, cool. Script number three: "Hey Mary, it's Kevin with XYZ company. I'm just circling back to you about your recent requests regarding the updated state-regulated final expense plans for California residents. I just need to confirm a couple of details so that I can get this out to you. I have your address as 123 Main Street, and your birthday is September 6, 1989. You also listed your hobby as fishing. Did I get any of that wrong?"
All right, a lot to go over there. So my favorite part of that one is when it ended. And I actually, I'm not just saying like when they shut up. I'm saying the actual ending: "Did I get any of that wrong?"
But let's talk about it. "Hey Mary, it's Kevin with XYZ company." I already don't like that. I don't think it matters what company you're with. They don't care. Even when they ask you what company you're with, they don't actually care. Most of the time when you do answer them, they're still going to hang up, like no matter what.
If you give them the agency name, if you give them a carrier name, if you freaking make up some kind of—it doesn't matter what you answer. It's never going to be the right answer. So it just doesn't matter.
They don't really care who you work for. They just want to know what you want, right? Like why are you calling me? That's all that really matters. So I would definitely not include what company you're with. I would reveal that later on in the conversation. Just take all the focus off you and put it on them.
So, not a fan of that. "I'm circling back." I freaking hate even that language. Not a fan. "Circling back to you about your recent request." I just think it's very—it sounds scripted. Don't like that.
"Regarding the updated state-regulated final expense plans for California residents." Hate it. I despise that whole—the updated state-regulated benefit programs. Like all that stuff, dude, is just—I get it, but it's not— in my opinion, it's not right.
Cuz here's the thing: you're making it sound like something that it's really not. Like the benefit programs, all that stuff, dude, it's life insurance. Like you're—not none of it is free. And then you complain when you get that freaking objection: "Oh, well, is it free?" And then you're like stumbling to freaking attack that, right?
Dude, just stop making it seem like it is. Cuz one, I mean, I just—it's not right. Two, in my opinion, it's not right to make something seem like you know something that it's not.
I mean, number two, once they realize what it is, now you're going to have to face that anyway or overcome that anyway. You might as well overcome it at the front end so you don't waste a bunch of time going through all this stuff and then getting that objection when you could have just got that in the very beginning.
And bam, you can either attack it, overcome it, or you can move on. So I think trying to do that whole runaround thing with like, "Oh, it's the new state-regulated final expense." I used to say that, by the way, when I didn't make any money.
And also, like even like leads, for example, there's some leads that market themselves that way, or that's how they hook people in. Those statistically perform way okay. They will generate more leads for you. They will bring more people in. But the quality is going to be down because there are a bunch of—and you know, no offense—but a bunch of broke people that are thinking this is going to be free and have no intentions of buying life insurance. They're just looking for free stuff.
Have you ever got that before? "Oh, I thought it was some free." That's why. Because it's being marketed that way. And the reason you're getting that objection towards the end of your whole presentation is because you started your call that way.
So no, I do not like that at all. That's like the worst part of this whole thing.
All right, dude, and here's the thing too. We're only—we're like still only halfway through this opening. It's super freaking long. That alone, I don't like either.
"I just need to confirm a couple of details so that I can get this out to you." Yeah, I don't like that either. I feel like that could be shorter. Like how about, if you're going to say that, how about just, "Hey, I just want to confirm a couple things. I have your address as this and your birthday as that."
Like it's so much quicker and easier to say than, "I need to confirm a couple details so I can get." Like none of that is necessary, right? What's that really doing?
And then, "I have your address as this, your birthday as that, and then your hobby as that." Also, like why are you trying to over-confirm? Like just—you've already got the yes. Why do we keep on asking?
Okay, did I get any of that wrong? All right, well, that's probably the one part of it that I like. But yeah, no, this hopefully is my least favorite of the bunch.
It's really long. It's got a bunch of triggering words in there that I think will push people away rather than pull them in. Some of it's even misleading, in my opinion. I think we're saying a bunch of stuff that doesn't need to be said.
I am going to give this one an F.
All right, script number four: "Hey Mary, how you doing today? My name is Kevin. I'm with the Benefit Center here in the state of California. I'm just getting back to you about the information you asked for regarding the state-regulated final expense programs. I was calling to verify the information you provided. I have your email as 12 23@yahoo.com. Is that correct?"
All right, another one. How are you? First of all, "Hey, how are you doing today?" Dude, don't ever—don't ever open up like that. They know that you don't give a [ __ ] about how they're doing today. Like you don't know them. They don't know you, right?
Like you're just doing your job, right? It's not until there's the interaction and engagement that you grow to actually care about this person. Stop pretending. Just stop freaking—just stop all that bull.
Yeah, how are you doing today? Throw that away. Don't ever open like that. "My name is Kevin. I'm with the Benefit Center here in the state of California." Oh wait, this was the very first script I ever used. Oh, this is the one. Okay, yeah, there you go.
But I mean, yeah, dude, you know damn well you're not working at no Benefit Center. You work at some freaking agency. Just if you're going to say anything, just say that. But stop trying to act like you're something you're not. Not a fan.
"Here in the state of California, I'm just getting back to you about the information you asked for regarding the state-regulated final expense programs." Yay, our favorite term right there.
And then again too, I'm not a big—I was calling to verify the information you provided. How about you just say, "Hey, I just want to verify I have your email as this," right? Like you don't have to make things so long.
Okay, so same thing as the last one. Very similar. State-regulated plans—don't like it. From the Benefit Center here and whatever—don't like that. The opening was terrible. "How are you doing today?" You never want to freaking start off like that.
And then also overall, it's pretty long too. Like you don't just get to the freaking point so you can move forward, get to helping this person.
Yeah, this was the very first—I didn't realize it at first. This was the very first line, or this was the very first script that we had ever used. I didn't make money during that time, so that'll tell you something.
So let's go ahead and place this over at a—let's give it a D. You know what? I'm going to give this one a D because it wasn't as bad as the last one, in my opinion.
So besides "How are you doing today?" it wasn't as bad as the last one. So I'm going to give this one a D just to give it credit.
All right, script number five: "Hey Mary, this is Kevin calling." Whoa, okay, hold on. Sorry, this threw me off. "Hey Mary, this is Kevin calling you on a recorded line with the final expense prize quote you requested on Facebook. I literally just saved the guy $43 a month. It's just a few minutes. Is this for yourself or a loved one?"
Okay, first of all, I had to take six takes to get that right, so that's already a red flag for me. It felt pretty difficult to say.
Let's talk about it. "I'm calling you on a recorded line." I know you do have to disclose it's recorded. I just think it's really weird to have that in the very—literally the first sentence. It's too much going on, right?
"Hey, I'm calling you because of this, and you're recorded." And then like the thing about Facebook, I think there's a lot going on. Not a fan.
This is the part that I—I literally just saved the guy $43 a month. So what? I mean, cool, I get it. I guess I get what they're trying to do.
As a thing, as a human, if I'm using that on you, all right, if I called you and you answered the phone and this is what I say, how does it make you feel? I mean, to be honest, my initial reaction to that is, "Wait, what? What is this about?" Like just so much going on, right?
And then like at the very end, "Is this for yourself or for a loved one?" Like you're not even asking for any kind of permission to engage. It's very assumptive. I mean, or very salesy. I mean, I just—I hate it.
Yeah, no, I do not like this. I didn't think it would get much worse than number three, but it clearly did. So I'm going to go ahead and give this one an F.
All right, dude, I can't believe people are saying this stuff. But some of these are from very popular and respected life insurance sales trainers on the internet. A lot of these are being used by probably thousands of people, and dude, some of these are terrible.
By the way, this is why I'm making this video. If you're using something similar to any of the ones that we've discussed or are below a C level, I mean, this is why I'm making these videos. Hopefully, I can share a little bit of what I've learned and help you avoid, for example, me using that one script for like six months and not getting results.
I mean, dude, so I guess what I'm saying is I hope some of this is helping.
All right, let's move on. Sales script number six: "Hey Mary, this is Kevin reaching out about..." I already hate this, dude. "Hey Mary, this is Kevin reaching out about the information you requested on Facebook about our new state-regulated final expense programs. And you said your favorite hobby is fishing. Just to let you know, I'm a licensed insurance agent in your state, and it's my job to deliver this information about these programs you requested. But before we get into any of that, please tell me, you said your favorite hobby is fishing. What's that like?"
Honestly, I'm not doing this anymore. Dude, we're done. End of the video.
Okay, all right, let me just—I didn't think it could get any worse, guys. I did not think this could get any worse. I know who wrote this script. That's what's pissing me off about this.
But okay, so this is Kevin reaching out about the information you requested on Facebook about our new state-reg final expense program. Oh dude, throw it away. Burn it.
And you said your favorite hobby is blank. Just to let you know, I am a licensed insurance agent in your state. No! Like why else would you be calling about life insurance, dude?
Now you're basically just—here's what you're saying: "Hey, by the way, I'm a salesperson. I'm about to close your ass." That's what you're saying.
And it's my job to deliver this information about the programs you requested. We get it! Like you're not adding any context or value with that statement, right? Like you're not getting to know them. You're not getting them to be comfortable with you. What is all that you're saying right here? Or that they're saying? What is this?
Dude, this is starting to piss me off. But before we get into any of that, please tell me, you said your favorite hobby is blank. What's that like?
You know, I used to do something similar to that, though. So like once I would get their agreement, then I would ask them, "Hey, by the way, I see your favorite hobby is this. You know, tell me about that." Or, you know, whatever.
It's just—it's kind of a stupid way to build rapport. Like that's most salespeople's idea of getting to know the client and building rapport, but it's fake rapport.
Yeah, not a fan. I mean, that last part though, I get it. Like I used to do that too. I think that if you struggle with sales, I think it's a good place to start, like having that at the very end.
But not at the opening, though. It's like after you get their agreement or after you get—"All right, I guess we have a guest here today. You can't really see him."
But anyway, you know, after you get permission to engage, then you can go, "Hey, by the way." At least for me, when I started, it did help me ease the tension and get us to open up to each other and build that connection.
So I mean, I think that's worth mentioning. But on the opening line, dude, that's ridiculous. You know, because they still haven't truly engaged with you. So the whole thing is assumptive. Like you're just assuming that they want to talk to you, and you know, you need to break down their walls. This is not doing that.
So don't like that. Don't like the final—the state-regulated stuff. I don't really think it's necessary to mention Facebook. I mean, I guess. Definitely do not say, "I'm a licensed insurance agent," like not in the freaking opening. They don't care about you. They just care—they just want to know what you want and why you're calling. That's it.
So we're going to give this one an F, and I pray to God that this is the last one that we have to place on F.
All right, number seven. All right, this one's shorter, so thank God we're—I think we're going back in the positive direction. Okay, I think he's comfortable now.
Okay, so this one goes: "Hey Mary, it's Kevin. You had asked for some help finding some life insurance, and it looks like you put your birthday down for me as September 6, 1981. Did I read that wrong?"
Okay, I actually love this one. Thank God we're back into a better direction. So first of all, short and sweet to the point. Short but without being too aggressive. It's very neutral.
You know, this guy's just straight up saying "life insurance." So there you go. And like I said, we have found it performs just as good as saying "final expense." It makes no difference.
You know, if it were up to me, I'd probably add a little bit more neutral language into that. First of all, I'd say, "It's just Kevin," or "It looks like you might have asked for some help finding some life insurance."
Cuz again, you want to be as disarming as possible—always be disarming, as neutral as possible. B, you want to show them that you are not attached to the idea of making a sale. You're not attached to the outcome, and you're just very like, "Hey, I'm just doing my job, and I'm just calling to see what's up," basically, right? Just very chill, very relaxed.
"You asked for some help finding some life insurance, and it looks like you put your birthday down for me as September 6, 1981. Did I read that wrong?"
Only confirming one piece of information. You don't need three or 20, right? Like that's good enough. Just get the agreement.
And I love how it ends: "Did I read that wrong?" I think this one's great. I really, really do. And I know who shared this one with me. This person crushes it as well.
I have not used this one myself. I've used very similar to that, and it worked very, very well. So I'm going to give this one an A just because there are some minor tweaks I would do to it. So I wouldn't put it on S, but I'm going to put it on A. I think it's very, very, very good.
All right, so glad after those freaking terrible ones, right? I'm glad that we're back.
Okay, number eight: "Hey Mary, it's just Kevin. I have a request you sent us here about life insurance. How's it going?" Damn, okay, okay, awesome.
I'm just calling to see if we could even help. Was this your first time looking into life insurance? Man, this one's like up and down, dude.
This one, there are some things that I love, and then there are some things that I hate. The beginning: "Hey, is Mary there?" I don't like that.
Ju—assumptive. Okay, so like, you know, I do talk a lot about not being assumptive, but when you're calling somebody, I think it does work better to just assume that you are talking to the right person.
You know, like if it's a man's name and a woman answers, then you might want to, you know, you might say that. Like, "Hey, I'm looking for John," or, you know, whatever, right?
But kind of like going back to number two, the idea behind that one was building up the familiarity, right? Making them feel like, "Oh, like we know each other, right? We're cool." Just, I think that's a very disarming thing to do.
And when you go, "Hey, is this person there?" It's kind of—I don't know. I'm not a fan of it, so I wouldn't have that.
"It's just Kevin. I have a request you sent us here about life insurance. How's it going?" See, I like the "Hey, I have a request you sent us here about life insurance." I like that because it's very straight to the point. You're not trying to be slick and freaking sneaky.
Like you're just, "Hey, I got this request about life insurance," right? You're saying what it is. But then he says, "How's it going?" I don't know. I think you can use that sometimes.
Maybe it's worse when it's the very first freaking thing you say, like that other one. But, you know, I guess this could work sometimes. I just—I wouldn't put that in the script, though. There's no chance I would put that in the script.
But okay, cool. So they say awesome. That's assuming they just say, "Oh, I'm doing good," and not some kind of objection.
"I'm just calling to see if we could even help. Was this your first time looking into life insurance?" I think I love the "help." I think it's very neutral. Again, it's putting the focus on them rather than yourself. That's probably my favorite line out of the whole thing.
And that ending, I think, is very unique. I've never really seen that before: "Was this your first time looking into life insurance?" I think like with that tone, it's very neutral.
And in the beginning, they go, "Hey, I have a request about life insurance. How's it going?" And I guess the idea is they're supposed to engage there. So if they don't shut you down there, then you have got permission to engage.
So I think it does give you permission to ask, "Hey, was this your first time looking into life insurance?" and just kind of moving forward.
But those are parts that I think are pretty cool. I haven't really seen that before, but I'd be very curious to try that out. If they just structured the rest of it different, I'm sure this would be a freaking killer.
I'm going to put this one—it's going to be our first C. All right, so number eight, we'll give it a C.
All right, number nine: "Hey Mary, I'm just getting back to you about the form you filled out on Facebook to help pay for funeral and burial expenses. It was the one where you said your hobby was fishing. I have your date of birth as September 8. Is that correct?"
Okay, and then your address is 123 Main Street. Is that right? I'll tell you what, where I'll give them credit is they're straight to the point with the funeral and burial expenses. They're not hiding anything. I respect that.
I think, I mean, look, if you get someone through that opening, like they know what it's about. Like you're not playing any games. You're not sneaking your way into it.
I do think it kind of goes into the extreme, though. Like I think it's a little bit too straightforward and not like neutral, or I think it's a little bit rigid and just transactional.
Almost another one of those things where you're like confirming three different things. I think that's way too much. Surprisingly, I don't hate it. I just hate that it starts off going right into it without even saying like, "Hey, it's just Kevin."
I think that's really weird. You know what? I don't like it. I feel like it's just kind of lazy. Like it's just—I'm going to give it a D.
All right, so if you've made it this far, we're going to go over three more, and then I've got a surprise at the very end, so make sure you stay till the very end.
All right, so number 10: "Hey, Mary. Hey Mary, it's just Kevin calling. I noticed you may have requested information to possibly look at getting some protection for you and your family, and I just had a chance to get back to you and see if I could help."
Absolutely freaking love it! The whole way through, from beginning to end, it's to the point, and it's very, very neutral.
Look at all the neutral language in this: "It's just Kevin calling. I noticed you may have requested information to possibly look at some protection. I just had a chance to get back to you and see if I could help."
So, I mean, this is definitely my favorite one, probably in this whole list. You know, especially that at the very end: "Hey, I just had a chance to get back to you, and I just want to see if I can help."
Or another variation, you know, "I just wanted to see if you still needed any help with that." But the word "help," it's gold.
So I'm going to give this one—I'm going to give this one an S. All right, so that one is right there next to number one.
Okay, and the very last one we're going to go over here: number 11. "Hey Mary, hey Mary, this is just Kevin. I just had a second to get back to you, and I'm just licensed with the state. I received the request you put in about possibly looking at life insurance. Were you looking for anything specific or just wanted to look over all the options?"
Okay, this one's weird, right? I like it, and I don't. Here's what's funny about this one: it seems like it's also all around very neutral, which I love that—very, you know, laid back.
But it's kind of like I think they overdo it a little bit with the word "just." They used it too many times that it's kind of—I mean, did you catch on to it?
Here, I'm going to try reading it with getting rid of a couple of those "justs."
Okay, so, "Hey Mary, this is Kevin. I just had a second to get back to you, and I received a request you put about possibly looking at life insurance. Were you looking for anything specific or just wanted to look over all the options?"
You know, I don't know. This one's interesting. Like I see where they're going with it. Again, it's like it's got a lot in common with those other ones that we put at the S tier, right? Or like S and A.
But I just don't think they got it right. I don't think they got it quite right. I think it's a little bit off.
Again, the best parts about it, I think the opening, kind of like that other one that I felt ended very, you know, in a unique way. I think this one's very unique too.
Like it just goes right into, "Were you looking for anything specific or just wanting to look over all the options?" Like it's very passive, you know, very neutral.
I love everything about that. You know, I love the middle as well where it goes, "Hey, we got your request about possibly looking at life insurance." I think that's a very key word. See, they use the word "life insurance." I'm sure that works pretty well.
But I think like the overuse of, you know, that specific word "just," I think that absolutely kills it. And then that part about "I'm licensed with the state," I think it's just—it's useless.
So this one, I think I'm going to give—because it's pretty different, and you know, overall, it's like they've got the right idea, I'm going to give this one a C.
If they would have just not overused "just," and if they would have not had the "I'm licensed with the state" part, I probably would have given it at least an A, but they messed it up.
So those are 11 different sales scripts openers. Let me know in the comments which one you liked the most or which one you like the least.
And if you made it this far, I want to give you guys a little surprise. So over the past few months, as I've gone through this journey and been learning myself and in the trenches selling final expense training to my team, I've been collecting a bunch of training videos and sales scripts and application guides and so on and putting them inside of one place.
That is our school community called Magnate University. So if you are an agent that lacks a bit of support, or even if you are crushing it, I mean, maybe you can use some additional resources either for yourself or for your team.
I want to invite you to join the community. It's 100% free. It's got scripts in there that we use. It's got a bunch of rebuttals in there that we use that crush it. It's got application guides for a bunch of different carriers that, you know, in case an agent doesn't know how to write their first application.
Got a bunch of training and mindset videos and even some of my favorite podcast episodes that revolve around selling final expense are linked in there.
There's also a community of agents that are crushing it and, you know, just learning and growing together. You can be a part of that as well. Again, all of it is 100% free. All you got to do is click on the link below, the one that says "Want free stuff?"
Everything in there, like I said, is free. But don't think that just because it's free, it's not valuable. There's a lot of stuff in there that if I had when I was starting out, it would have sped up my freaking learning curve exponentially.
And we're not done building it out. There's a bunch of stuff that's still going to be posted on there. So go ahead and head over there.