Transcription
What's up, guys? In this video, I'm going to break down the exact step-by-step strategy on how you can scale to $50,000 a month as a videographer. After helping over 100 videographers scale, we've realized the exact local ad strategy and offer you need to break through and have record months, guys. So, if this is you, if this sounds like you, or any of these I'm about to list sound like you, then this video is for you.
Right now, you're struggling with generating new qualified leads every single day. You always think to yourself, "Dude, I need to be charging more." You're most likely running around town like a chicken with its head cut off, going from shoot to shoot to shoot. People don't value your service, and you feel it. They ask for revisions, need content changes, or cancel shoots. They show up late and don't respect your time. If this is you, I'll break down exactly how you can avoid these problems.
Another problem: you feel like you should be making a whole lot more money for the work you put in. If that sounds like you, you really need to pivot your offer. All of this leads to burnout. You're probably tired and thinking, "What am I doing with this videography business? I got into it because of my passion, my creativity. I thought I'd be making more money by now, but I'm not." The problem is people don't value creativity as much as you do. I'm going to break down why.
In this video, I'll show you exactly how to scale past $50,000 a month. I guarantee that if you watch until the end, it will change your mindset on how a videography business should be run. You'll see how a core offer that generates leads and results makes your business better and easier to scale. With 100+ proven client results, we've got the system down. My goal is to show you how to solve your problems, point you in the right direction, and build trust. I want to show you that I know what I'm talking about, and that our clients who are winning have implemented this process. I want to show you that it's possible for you as well.
Here's the plan: We'll cover the biggest problems keeping you stuck at $15,000 a month. We'll talk about pivoting to a must-have offer instead of a nice-to-have offer. Content alone is a nice-to-have; a must-have offer is something businesses genuinely need to grow. They'll pay you so much more, and it's easier to scale. Third, we'll cover generating so many local leads daily that are willing to pay you high ticket and upfront.
Please pay attention! This will be a game changer. I'm giving you so much value; take notes, implement this, and ask questions. Hit me up afterward if you have any. The goal is to point you in the right direction. I guarantee that if you stick with me and implement the system, you will have a record month. I'm giving you a clear, step-by-step breakdown on how to scale as a videographer. Get ready!
Problem number one: You don't have enough leads; your lead flow is dried up. Without a predictable way to get leads daily—not once a month, not once a week, but *daily*—you'll be stressed every month. When you're stressed, you're reactive. You're wondering where your next clients are coming from and take on any job you can get. This stresses you out because you're not working with clients you love. The only way to pick and choose clients is by running local ads. That's how you get so many leads that you can choose who you work with: clients willing to pay what you want, in the industries you want. You don't have to work with cheap clients anymore—realtors, people who want one-off shoots and never contact you again.
The second problem is your offer. It's the same as 99% of videographers in your city: content, content, content. This makes you a commodity. It's hard to sell high ticket when everyone's selling the same thing. Businesses don't value you because content alone, relying on the organic algorithm, won't generate leads predictably in your city. Sure, you're great, but content alone is a nice-to-have offer. It got you here, but it won't get you to the next level. Selling content packages (20, 30 videos) keeps you stuck. Don't worry; we'll break down how to have a must-have offer.
Think about this: If organic content and edited videos generated leads predictably, you'd be making so much money. But we both know it doesn't. You're selling content packages (10, 20, 30 videos a month), but it's unpredictable and a lot of work. You can't get a bunch of local views. Businesses realize this; content is work. They hear "$5,000 or $3,000 for 30 videos"—they hear work, not more leads. They know it's unpredictable.
Instead of selling 20–30 video packages, we focus on selling a local ad strategy and a few videos. This is more appealing. Clients don't want tons of videos; they want one ad video and a few talking-head videos—that's it. They don't want 20–30 videos a month, and you don't want to meet with them every week to renew packages. When charging for content, they divide the cost per video, and you can't raise your prices. That's not scalable.
Local ads are easy to implement; your grandma could do it! It's the same ad strategy to attract leads daily. When you sell that strategy, you're running it and helping them implement it—it's easy! It takes 10 minutes to launch. Our clients figure it out within a day or two. Here's how it goes:
Prospect: "How will I know if this ad strategy and content works?"
You: "It's the same local ad strategy I use. You saw my local ad, clicked, and here we are."
Prospect: "Dang, it works! How can I sign up?"
That's how it goes for many clients. People ask how you're generating leads and blowing up on Instagram locally—that's what we teach. Businesses use outdated strategies (Google, Angie's List), but you can show them how to crush it on Instagram. You'll make so much money! This pivot will take you from a burnt-out, underpaid commodity to closing high-ticket deals every week.
Stage two: the solution. You need a way to bring in leads every day and avoid being a commodity. You need a must-have offer. Before we dive in, you might ask, "Will this work for me? I don't understand ads." Yes! Let me show you some client wins:
* Luke: $280,000 in his first six months, now $200,000 a month. (Client interview at the end!)
* Seev: Clarified his offer and closed almost $30,000 in 10 days after launching one ad.
* Rey: $110,000 closed in four days.
* Jake: $6,000 in four days, spending $89 on ads.
* Parks: $6,000 paid in full the same week.
* Cameron: $3,000 out of a $9,000 deal, spending $430.
* Matthew: $6,700 a day.
* Julian: $7,000 a day, over $30,000 a month.
* Andrew: Stuck at $10,000 a month for a year; his first month did $41,000.
* Clinton: $112,000 a day.
* Harley: $10,000 a day.
I have so many more! Check out my Instagram highlights. The only difference between them and you is a better offer.
Stage three: the solution. You need to attract the right client and sell the right offer (the hybrid method). Who are you solving a problem for? Alex Hormozi says, "Sell to the rich." When you launch one local ad, you choose who you want to work with, bringing in leads daily. Choose clients who make a lot of money. Chase broke clients, stay broke. Contractors, turf companies, roofing companies, mobile detailers, pool installers—hundreds in your city are willing to pay high ticket. Don't settle for cheap clients. I script ads for my clients one-on-one so they attract the right people.
Instead of being a freelancer with a nice-to-have offer, you have a done-with-you offer. There's a different level of respect. They need your service. No more one-off shoots, talking-head videos, cheap offers, or running around like a chicken with its head cut off. Scrap this offer; it won't get you where you want to go.
Implement the hybrid method: one local Instagram ad, combining ads with content to nurture leads daily. It's easier to sell a $6,000–$10,000 package that generates leads than a $2,000 offer. It's easier to sell results. Charge 3–6 months upfront, paid upfront, with a back-end monthly retainer. Consistently collect upfront payments; stop stressing about finances and pour cash into ads. Take a portion of each deal and put it back into marketing.
We have a proven process: Month one, launch an ad, close deals. Month two, launch a second ad and implement targeted ads. Delegate DMs and do high-level work. This is skill stacking. Learning videography typically has a $15,000 monthly cap. To go to the next level, learn local ads and have an offer that sells itself. The next step is local ads.
Stage three: generating local leads. Launch one local Instagram ad. It crushes. No crazy pixels, VSSL, or lead formats. One ad, launched in two days, brings in leads. No more cold DMs or relying on referrals (referrals are good, but you can't turn them on like a button). No more taking every job. No more stressing about getting clients each month. You need a better offer.
Hyper-targeted Instagram ads let you choose the exact location, gender, and age group. We have the parameters set up for our clients. Attract people willing to pay $6,000–$110,000 upfront. It's easy to scale this offer. One local Instagram ad builds awareness, trust, and sales. It's simple!
You need one ad, a proven setting framework, and you'll scale. We help clients one-on-one, script the ad, launch it, create the offer, convert leads, give you our seven-figure sales framework, and help you scale and delegate. This will help you hit a record month and scale to the next level.
What you're doing is awesome, but it won't get you to the next level. If you're ready to scale in 2025, you need a better offer. We have a $50,000 guarantee. Most people make $50,000 back (seven clients). We work with clients hands-on, one-on-one. Many start with $500 down and close a high-ticket sale in their first week or two, making $6,000–$110,000 upfront. This only works if you work.
If you're ready to take your business to the next level, hit me up on Instagram (link below). We'll hop on a call, and I'll show you how to generate leads in your city within three days. It's simple to scale. I hope this opened your mind to what's possible. Have an amazing day, and let's keep crushing!