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How to Make $500,000 in Insurance Sales in 2025 (Best Kept Sales Secrets)

John Wetmore42:50

Transcription

[Music]

What up y'all! Hope all is well and Happy New Year!

Um, this time of year is awesome and frustrating at the same time. I love it because a lot of people are excited to turn the page to a new chapter and accomplish new things. A lot of y'all are on day two, maybe day one, of your new workouts. Hopefully, some of y'all haven't quit already.

I'm going to go over some ways that you can implement process and really just give you the things that I did to make big changes in my life. I was working with an agent that I'm coaching this morning, and I was showing them some goals that I had from 2015, which was the end of 2014 going into 2015.

I was tired, and I put in some notes. I typically do my goals at the end of the year, and I put some notes in that year that I was frustrated and annoyed at where I was at. I was kind of mad about it. Some people can get a little too emotional about it. I showed them the goals, and I thought it was important to note that I was not happy with making 8 to 10K a month. I think I said, "not happy with making 8 to 10K a month at all," and I crossed out "happy" and put "satisfied." So it says "not satisfied."

I still have it, and I look at it every once in a while because looking back on my entire life, making 8 to 10K a month at any other point in my life would have made me the most excited person on the planet. Yet, when I got it, I wasn't in my head happy. When I changed it to "not satisfied," it changed something mentally for me. I started going after things differently. I started being okay with wanting to accomplish more, wanting to be different than most people, wanting to intentionally make changes, and wanting to get through hard things, trials, tribulations, and problems in business.

I decided to start working on myself a lot. For me, if I document things, I'm the type of person that will do them. I'm not much of a big talker about things. I was listening to a video this morning from Gary Vee, and he said his least favorite two-word combo is "I'm gonna." A lot of you have said "I'm gonna," and I hope you do. But he said basically you should shut your mouth, put your head down, and go to work, and not open it again so you can say "I did."

I hope a lot of you do that this first quarter going into 2025 and actually do what you say you're going to do. I'm going to share the way that I've done it. I'm going to give you some free videos, some free workbooks, and worksheets that will help you accomplish your goals and keep track of things and exactly how to implement change.

If you go to JohnWetmore.com, whoever is out there, this is something I've shared with people for 10 years of training agents and working with people on how to improve, track, and implement things. It works like a charm if you do it and use it properly.

So again, JohnWetmore.com/resources. I'm going to go through in detail how I set goals, the way I implement things, how I track things, and again give you very detailed videos attached to both of them that will go through exactly how I implement things. I hope it helps you. More importantly, I hope you implement it.

When you do, if you would like to send it to me, I'm going to review some of them. If you want to send me your updated goals, I do like to go over them. If you want to send them just to hold yourself accountable, send them to me, DM them to me, or email them to me at jwj@wetmore.com. I don't mind DMs either.

If you haven't yet registered, I have a call. If you're watching this on the second when it comes out or prior to the 8th at 2 p.m. Eastern, if you go to JohnWetmore.com/events, I'm going to be picking out a couple of people that I'm going to go through live with and help with their goals. I have some people sending me call recordings, so I'm going to do my best to help a couple of you guys.

Fill out again all the forms, go through the process, send some to me, and I'll pick a couple of you to go through with on the 8th if you're there. Otherwise, I hope you enjoy the content and implement it, more importantly.

We'll see you all around later. I'm going to go through goals first, and we're going to share this on the screen as well. I apologize if I'm not looking at you on the camera; I'm watching the screen next to us. I'm literally writing these live, and I like to do goals.

I may share some of mine; I'll see how much editing Ree wants to do. Some of my old ones I share all the time. I save all of them. I have most of them handwritten; a couple of them are typed, but most of mine are handwritten. I save them and check them off as I go, and I like to look back on them and reflect.

I think goals are important to do in a certain way, and this is how I do goals. Most people put a list of goals and just put it on a piece of paper and never look at it again. I've done that certainly too. For me, goals are for most people like a list that they hope just kind of falls out of the sky and hits them in the head.

The way I use goals is very intentionally, something to chase day by day. I think it's important to have kind of check-in points along the way. So I'll go through the way I do it.

I list goals, and I'll think back. We can have income goals; I'm a big fan of numbers or whatever your numbers are. I've listed from 70 grand up to making $100 million. I have crazy goals. I remember early on wanting to put my kids in sports—just put them in sports. They couldn't even play; we would go to the baseball park across the street and play on the weekends.

But I wanted them in organized sports. When it's 60, 80 bucks, 100 bucks plus equipment or cleats or whatever it is, you know what I mean? You got five kids—like, woo! I used to take my kids down to the County Recreation and sign them up for karate because it was so cheap since it was through the government.

Now they're all in travel sports, and they do cool things. I get to do some really cool stuff for my kids today. I remember wanting to buy Steph a house. I remember early on wanting to put my kids in private school; that was a goal. I can remember the first time I said I wanted to donate 5K to church for the year.

Think about some of your stuff—whatever they are. There are all kinds; you can put health goals. I've had those, you know, on certain health things—whatever it is, getting in a certain amount of shape, a certain amount of body fat, whatever it is.

I like these things, but there are a couple of pieces that I add to this that I think people miss. So take a moment; if you want to download the worksheet, you can do it after this. If you're following along, cool. Again, go to JohnWetmore.com/resources. The link's probably here too. Download them, print them out; they're one-page worksheets, super easy to do. I do reference them in the book as well.

The goals exercise, if you've read the book, it's on page 192. I was going to show it, but you probably won't see it; it'll probably be blurry. But on page 192, I talk about this in depth. It's the "Silk Pajamas" chapter, which is one of my favorites. It references some stuff from Marvin Hagler, an old-school boxer; some of y'all may know.

Go through this exercise. For me, the next step is like, "Alright, what do I have to add to my life to hit these goals?" Some people I notice put very generic stuff like "I have to add discipline," and I'm like, "Let's go deeper."

I went and figured out how many appointments I had to run. That was a trigger point for me. I knew I had to run—my goal was when I did the math, I wanted to see a thousand people a year. I was going to be okay being really bad and closing only 25% of them, so closing 250 client applications.

In my thought, I could make 250 grand doing this, right? But to see a thousand people over the course of the year, I knew I had to take into account no-shows and cancels and just stuff. So I thought, "What if I schedule 1500 people for the year?" That sounds like a huge number, but when you break it down weekly, it's only 30 a week.

So I'm like, "Alright, let me go 30 appointments a week." This was my goal going into 2015. At that time, I was doing 100% field sales—going to people's houses, kitchen table sales. In today's world, Telesales is kind of what I know about close ratios and show rates. My suggestion is people's goals are higher; it's a lot easier to hit this when you're sitting at home or in your office making phone calls or taking inbound calls that are available today.

Again, I'm talking 10 years ago—Direct Mail leads, booking appointments, driving four hours to go see people. I was doing 30 a week, so I broke it down into a micro number. Instead of going, "Let me have discipline, let me be consistent, let me work every week," I'm like, "Let me run 30 a week."

Then I had a backup and said I also had to hit 120 a month. Meaning if I slacked off one week and only hit 20, in order to stay accountable to the 120 a month, that would have meant the second week I had to hit 40. I tried to stay really consistent because I didn't want to have to run 40 one week and try to play catch-up.

This allowed me to have some flexibility during holiday weeks. Maybe I adjust my schedule, and I want to take some days off during Thanksgiving, which many of y'all probably, quite frankly, took too many days off. We have people making phone calls and running appointments on Thanksgiving, and some of y'all get frustrated and think that's incorrect. But people work on holidays, including the NFL games that you watched and the gas station you went to and the movie theater that was open.

I mean, it's okay. I know tons of people—firefighters, police, you know what I mean? Tons of people work holidays. So again, if you want to take it off, cool, but it's also okay to work if you have big goals and you want to hit them.

You don't have to; you get to dictate this and create your own identity on who you want to be. You get to create your own schedule. For me, if I wanted to have some time off during a holiday, which I'm all about too, I would remember I have to hit 120 this month.

So November, there are some tricky days. Alright, I got to run on a Sunday this week when I normally wouldn't. That way, I can have those days off Wednesday and Friday after Thanksgiving if I want, but still hit my 120 appointments for the month.

During Christmas, I was going to take that week off with the kids, so that meant maybe I have to run 40 appointments for three weeks to hit 120 and then take that fourth week off. I allowed myself some adaptability, but I never was going to go short of the 120 because the 120 appointments a month, after 12 months, man, I was going to hit my 1,500 for the year, right? All the numbers were going to fall into place.

I remember having to go to the gym. First, I had to get up at 5:00 a.m. to go to the gym at 6:00 a.m. and then start dialing by 7:30 a.m. was a goal. Eventually, I moved it to 7:00 a.m. at one point in my career, but those are very specific things.

I added Sundays; I was going to track numbers. If you do that resources link, I'm also going to send you the tracker that I used literally my entire career. We started taking very specific things I had to add to my world in order to achieve the goals that I wanted.

I started talking about one of the things I started doing was I came up with a dollar amount that I was going to pay towards each credit card monthly. When I was done paying one credit card, I would take that and say, "Alright, I got five credit cards; I need to pay this much to each one."

When I was done with the first one, and that was paid off, I'd go, "I'm going to pay it off in X number of months." For easy math, say I was sending 100 bucks to that one and I was sending 100 bucks to all five. Once that 100 was done with the first one, I'd roll it into the second one.

So now I'm sending 200 here and 100 there, and then I'd take the 200 and roll it into the next one once that was paid off. I did things like that, and they were certainly bigger numbers I was sending.

I got to a point where one of my goals was to pay off the house that we did buy. I bought it at the end of 2016. My goal was to pay it off as soon as possible, and I got to a point where I was sending 25 grand a month to my mortgage, and I paid it off in like three years.

That was a very specific action item I had to add at the time. Keep in mind, at the beginning, I was just like, "Can I put my kids in sports?" Those are the things I like to do—add very specific, detailed things you have to add to your daily life that are going to change.

I'm going to go to bed at a certain time; I'm going to do whatever it is. The kicker that I think most of us struggle with, and this is why a lot of people fall off when it comes to putting new things in like "I'm going to go to the gym at 5:00 a.m." or "5:00 p.m." or whatever it is, five days a week, all the things we say we're going to do—the piece that most miss is we don't take the things that we have to remove from our life in order to add the new things.

We all only have 24/7, so if you add all kinds of stuff to your life, your life feels like chaos. Again, this change is uncomfortable for people, and this process of becoming a new person is going to require change in your world. It's going to require change from your family.

It may require other people to be involved. You might have to communicate with your family. If you're normally home cooking dinner at 5:00 and watching TV at 6:00, and now you're going to go to the gym at 5:00, you're certainly going to have to figure out who's going to cook dinner at 5:00, or people are going to have to eat later, or you're going to have to meal prep for the week and have it ready and teach someone how to use a microwave.

You got to take into account these things and involve your family, and that's where most people miss. It's like, "What are we going to remove from our life?" For me, TV became something I had to remove from my life. I was addicted to every—I’d watch reality shows with my wife. We'd watch Big Brother and Survivor and Real World.

I watched all the Housewives shows with her; we'd watch cooking challenges. I watched so much TV; it was insane. The first probably five years we were together, we'd lay down on the couch every single night, have dinner, and watch TV until 10, 11, 12:00 at night every night.

I realized how much that was costing me—not only in time but in money, education, learning, and discipline. My health was going to crap. So I decided to remove TV from my life, and I did it pretty abruptly. I wasn't the guy that was like, "I'll only watch." I just essentially cut it out of my life.

I have a pretty addictive personality; I can either be all in or all out. I don't do middle grounds really well. Some of y'all can relate; some of y'all can't do that, and that's okay too. Be you, and when you do this exercise, don't put the things you think someone like me would want to hear. Put what you actually want and what you're willing to commit to.

I had to remove sports from my life, which obviously is inclusive of TV. But you know, it's really easy to go, "I'm not going to watch junk TV," but I was still going to watch football from Thursday night all the way through Monday night. I would watch all weekend, all night, and then I would watch SportsCenter in between to watch the highlights of all the games I just watched.

I played fantasy football. I think I spelled that wrong; I definitely spelled it wrong. I played fantasy football; I was in like five fantasy leagues. I had to cut that stuff out. I haven't played; I signed up last year and this year, and I don't even like it. I paid 500 bucks to get in a fantasy league, and I haven't even logged in.

I'm just like, "I like donate to them." I don't even know why I said yes, but it was buddies, and I was like, "Sure, I'll participate." This year, I tried to get Maddox to do the draft for me, so he did the draft. He picked what he thought was a great team, and I think I'm like, I don't know what week we're in, but I'm one and something—one in 10, one in 8, one in whatever it is.

I got rid of fantasy football. I played flag football from probably age 20 till I was 35. I played every Sunday, all year, winter, snow, ice. I traveled out of the country to play; I traveled to different states to play. I played what would be considered kind of competitive flag football.

I literally did it for 15 years, but I chose to give it up because I wanted to accomplish more in life. I gave up sleeping in. Again, obviously, to get up at 5:00, I got to give up sleeping in in order to do all this other stuff, to dial certain hours and run certain appointments.

I had training nights, and I had a really—I’m a creature of habit. I like a very specific schedule still to this day. I'm like a routine guy, and when I travel, I get out of routine. I don't love it, but I have kind of a travel routine too. I seek routine in my life.

For me, sleeping in was tough. I remember listening to Eric Thomas. If y'all don't know him, ET the Hip-Hop Preacher—great dude. I love his stuff; it kept me motivated. I grew up in the hood, so I like more rap stuff. He did these mixtapes over rap hip-hop music that are really cool. If you’re old, I love them; they kept me motivated when I was feeling down on myself.

He talked about getting up early, and at one point, he mentioned something about using the time zone changes. When it changes, like when it's—and I don't know which way to do it off the top of my head, but you understand. If you're used to getting up at 7:00, when it changes to 6:00, keep getting up at the same time.

It's now 6:00, but functionally, it's the same time. I didn't start the getting up at 5:00 thing; it was hard. I did not do that in one day. I tried, and I was not good at it, but I did it pretty quick. I used to hear him, and I used to try to do it.

Slowly over the years, I tried to start getting up, and at this point, I was ready and committed, and I had to start doing it. It took me a few years from the first time I wrote down I wanted to get up early to when I did it.

Hopefully, y'all can implement. A lot of people work. You know what's crazy? I had a job I used to have to be at at 7:00 a.m., and I had an hour and a half commute. I used to get up at 4:30 to go to my job, and I did it every day. But when I was on my own, boy, I loved to sleep until 9:30 or 10:00.

Those were the things I had to remove from my life. What I did here is I tied in a kind of negative accountability way these things—the removed things—to the goals. If I caught myself doing the things I said I wouldn't do anymore, I would tell myself, "My kids are never going to go to private school. I'm never going to get the house. I must not really mean it. My kids aren't going to be able to play sports because I'm messing around with fantasy football."

If I caught myself, it's how I held myself accountable. I took these things and hung them up in two spots. I had them in the bathroom, and I think for a little while, I had them in the kitchen. I always had them where I dialed. So like right over my desk, wherever I dialed—whether it was at some point I was still dialing in the house or at the point where I made some big changes, I had an office.

I rented from a dude; I had an office. I just rented a single individual office, and I would hang it up right there. I had some motivational signs, and I would see this every day. I'm not a big write-it-down-and-stick-it-in-a-folder-and-see-it-again-next-year guy. I'm like, "Let's look at it every day."

This thing was a super powerful exercise for me. I hope you do it, and I hope you take it seriously. I hope you share it with your family.

This ties very well to the next thing I'll talk about, which is—let me see if I can get to a new page here on my own. Dope with schedule. I go over this in the book on page 73. I literally put my handwritten schedule from March of 2015, so you can see it there.

I'll go through it again now, kind of the way I go about it. So we go Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and we'll kind of draw messy lines. I'm really simple; the one you download is an actual calendar.

Then we go week one, week two, week three, week four, sometimes a week five. What I always suggest is start with the things you cannot move and/or prefer not to move. I would do it in that order. If there are things you just can't move, you have a job, you take your kid to some kind of therapy or whatever it is, you got stuff that you literally can't move if you wanted to.

I didn't really have a lot of those that I can't move, but I had a lot that I didn't want to move. I want to be at certain sports things; I want to take Sundays off. I'll give you mine. So like I had my preference—this is when I was full-time. When I was part-time, I worked Sundays for a full year.

I don't mind working Sundays, but in my ideal world—and I'm going to scribble as usual, if you haven't gotten used to that yet—in my ideal world, I had family time, which I'm just going to put "F." Every Sunday was my ideal world. I just didn't make phone calls; I didn't sell policies. That was the ideal world for me.

If I could just take Sundays, go to church with the family, do our errands, you know what I mean? Just do what we got to do, hang out, play with the kids, do whatever we want to do. Ideal world, I didn't run Sundays.

I had my kids for dinner on Thursdays, and I'm going to change it because I kind of made Thursdays two-way. I had my kids for dinner on Thursdays, and I would pick them up from school at whatever, 3:00, whatever it was, 2:30. Ideally, I didn't move that. Could I? Sure. Did I want to? No.

Maddox lived with Steph and me, but four kids prior lived with Mom, and we had a rotating schedule type deal. Many of y'all live that life. Dinner at this stage—there was a stage, if you read this full story, it was Wednesdays, and I actually moved it from Wednesdays to Thursdays to create an even more ideal schedule because I couldn't run efficiently with it on Wednesday nights.

Originally, it was Wednesday nights dinners and then every other weekend with the kids. But during this phase, and you read about the full story in the book, I requested that I move them one day because it allowed me to sell insurance back-to-back days, full days, all day, all night without having to go like sell a little bit, be off, sell a little bit, get the kids, sell a little, and just kind of going back and forth.

I had a hard time catching momentum, so I wanted to build a schedule where I could get as much momentum, see as many people in as short a window as possible. That was the goal. Some of you will throw up when you see the end result of how little I actually sold, how infrequently I sold insurance, but I saw a lot of people, and I sold a lot of it.

So kids Thursday evenings, and then I would have the kids every other weekend. So it would be like, let's say I have the kids this Friday, this Saturday, and this Sunday as kids, and then it would be this Friday, this Saturday, this Sunday, right? So it rolls over. That's for me really all I had.

Then I looked at it, and I went, "Alright, Monday, Tuesday, Wednesday, I'm wide open." Again, I'm going to give what I did during a big change. Some of the terminology is different because Telesales wasn't a thing; I was in the field. Some of y'all sell different products. Some people overthink all this stuff too much, so just please take the concept and make it work and apply it to whatever you sell and whatever you do today.

I don't care if you're in real estate; I don't care if you sell solar. The concept here works, right? When I mention a dial day, for me, that's the way I ran business at the time. It might be different today, but I dialed leads on one day and ran appointments the next two.

I didn't have like one-call closes, and I didn't do live transfers, and I didn't do Telesales. That wasn't a thing when I was in the field. I'm going to give you literally what I did. I'm not suggesting you change what you do; all styles work.

I know people in field sales that kill it. I know people in Telesales that kill it. I know people in Telesales that book appointments and sell them. I know people in Telesales that only do one-call closes; they want to book appointments, and they kill it. I know people that do a hybrid of all three and kill it. All of them work, and there's no magic in any of them.

The magic is going to be in the work that you're probably not doing now. So that was kind of my kids' schedule in an ideal world. Then I said, "Alright, cool, I got Monday, Tuesday, Wednesday wide open. Dope! I got every other Friday open, and I got every other Saturday open."

I said on the weekends where I don't have my kids—which there's one here and one here—I'm going to work. I'm going to say appointments on one of them, and I'm going to be off with just Maddox and Steph on one of them.

So family appointments, then every other Friday when I'm not with the kids, I'm going to run appointments. I'm going to run appointments. Alright, and then obviously if it's a five-week month and this fell, this would be kids too. So it'd be every other one, and the Sunday would be the next week over there.

A lot of times in the calendar on this, I do a four-week month, but you get the gist, right? I'm going to run every other Friday, and I'm going to run one Saturday a month. Then Mondays—so in order to do that on this Thursday, I'm going to dial in the morning, and on this Thursday, I'm going to dial in the morning.

On this one, I got to book for two days. This one, I get to book for just one day. I'm just running Friday. This one, I'm going to book for Friday and Saturday. Okay, in this morning, I can do whatever I want. This one's open, right? This one's open.

Maybe I recruit; maybe I go to breakfast with Steph; maybe I stay longer at the gym; maybe I go get a massage. You can do whatever you want; you get to pick. This is your schedule, right? But I decided on Mondays, every Monday, no matter what, is going to be a day for me.

Now again, were there some adjustments? Sure. If Christmas fell on a Monday, I'd probably adjust it. But when the 4th of July fell on a Monday, I dialed. When Memorial Day is on a Monday, I dialed. When you know some nonsense kind of half-made-up holidays on Monday, I dialed.

I didn't always adjust; I dialed every Memorial Day, and it was killer for me. You don't have to; I did. Tuesday and Wednesday were going to be appointments all the way down from as early as possible till as late as possible.

For my family, Monday, Tuesday, Wednesday, I was completely 100% unavailable. Everyone knew it. This calendar sat on my fridge; no one was confused about what I was doing on Monday, Tuesday, Wednesday. They knew the every other weekend, but every single week, Monday, Tuesday, Wednesday, I do nothing in life at all ever for the most part—like 99% accuracy is how I decided I wanted to do this.

Again, if I did give this up, it just meant maybe I had to run on a weekend where I didn't have the kids. Maybe I'd run this Saturday too. Sometimes maybe I'd be like, "Well, kids, sorry, I got to run Saturday and Sunday morning because we want to have Thanksgiving week a couple of days off, or we want to go on vacation, whatever it is."

This became my schedule. You can see if we count this out in the field seeing clients, we had one, two—only two days that week. I'm going to go three, four, five, six. I have four days out of the week, six total for the month, and I got seven, eight. So two days that week, I got nine, ten, and eleven total days a month I sold insurance.

Using this schedule—now remember in the goals, 120 appointments a month. So how do I get 120 appointments a month in 11 days? Do the math. I had to have 10 to 12 every day that I was in the field in order to hit my numbers.

When I say 30 a week, I didn't always hit 30 on this week, Monday, Tuesday, because I was only in the field two days. But I might overload it; maybe I'll get 16 here and go a little heavy here. Then in a week where I ran four days, one, two, three, four, maybe I go, "Alright, maybe I run 10 a day that week."

If I can fill in 12, cool, I'm front-loaded. I get a little extra towards the back end of the month; I'm not as stressed. You know what I mean? I got to have some adaptability with this thing and really flex.

But it was 11 days a month times, call it 12; it's a little over 120. So I'd be somewhere 10 to 12 appointments a day when I was in the field. Again, my suggestion is if you're doing Telesales, you should be scheduling a lot more. You're going to get a higher no-show rate, and you have the ability to—our top guys are booking 15 plus a day and booking them every 30 minutes.

If they're doing one-call closes, guys that are killing it are trying to make, I don't know, four to eight presentations a day. It takes a lot of phone calls to do that, and maybe you write two, one to two, three, four, five apps a day. But you're certainly not going to write an app a day calling five people a day and making one or two presentations.

It's just not going to be consistent. For me, I knew if I kept with this schedule consistently and just ran it like I had my first kid on the way at 16, I've run a consistent schedule when I didn't want to do it for the prior almost 20 years.

This was 2015, and Shaylee was born in '94, so 20 plus 21 years, I'd been running a schedule—70 hours a week working in pizza joints and warehouses and two jobs and in very inconvenient times, in all kinds of holidays, in all kinds of times when my family had stuff going on.

I didn't get the flexibility that so many of you guys—and y'all haven't either—but so many of you guys give yourself this insane flexibility in life, and you're a really bad boss to yourself.

A saying I hate is I hear people say a lot they wish—some of y'all with potential had more of an entrepreneurial mindset with discipline. I'm like, "I really wish y'all had more of an employee mindset." I know people who, like, still currently—there are some I have some people I'm coaching and trying to get to another level outside of my agency.

I have a lot of people looking for help, and if you're watching, I love you, bro, but like such discipline on your job. You're there every day, no matter what, and it always comes first, and it should because you got—I get it. But then when it comes to doing this and trying to get out of the job, the discipline goes away.

So many of you quit your job and do this full-time, and then all your discipline disappears. But think about the schedule you used to run when you had to be at the hospital at 4:00 a.m. if you're a nurse, or you used to be in the military, or you know, police officer, fire, and like you have to be there.

You sat in your office crunching numbers like I did. You had to travel all over the country for sales, and you had to be on the flight at Monday morning at 7:00 a.m. no matter what to fly across the country to have a meet. You know what I mean?

There are people at the gym that I go to that are in medical device sales, and they're gone all the time. I travel a lot, but I choose to, and these guys have to abide by someone else's schedule. Y'all all have lived that at some point in your life, more than likely.

With this, most of y'all are just trying to wing it. Most salespeople just wing it, and if it's working, one, you've probably already stopped watching this. But two, it's like you've tried it your way, and it ain't working. Let's try this change thing. You know, just try it out for me and make sure you involve your family and the people around you.

If you're the type of person that's always said you're going to change and you never change, it's going to be difficult. People aren't necessarily going to believe you; they may not buy in. You may have to prove some people wrong.

I'm motivated a lot by an "F you, watch me" mentality, and maybe some of y'all need that. Some of y'all—just some people don't believe in what you do because you haven't given them a reason to believe in what you do.

It isn't necessarily going to be the easiest journey, but I 100% believe if you put in the steps that I put in place and you follow it the way I followed it, you can have a whole lot more success than even you believe you can have. You deserve it; your family deserves it; your kids deserve it.

All the people that you're not able to help and assist right now deserve it. My wife, fortunately, gets to help at the school and be at all the mom's things. The things she's got to do over the years—she was able to stop working way after she should have stopped.

She was in the optical business for years; she now helps with the agency for a long time. She was able to quit her 9 to 5 probably six or seven years ago, and within a couple of years after implementing this.

I highly, highly, highly recommend this. I know it's a scribbly mess, but it makes all the sense in the world to me. Again, please feel free to download the resources again at JohnWetmore.com/resources.

Then go through the exercise and have your family watch it. There is actually a podcast out there. Some of y'all that like—maybe you're like me, and you didn't really commit. Steph had her doubts at some points; she was super supportive and always let me do my own thing.

She was significantly more supportive and understanding of me being gone and working a lot when I was able to make changes for the family. Nobody's mad at that, and she'll tell you in her own words.