Transcription
This episode with Omar was really cool. So, Omar listens to the pod, but he also creates these incredible Disney-style images. Literally, it feels like you're in Pixar. These are the type of things that you can create for your startup, for your business, for content that could actually drive tons of revenue.
Marketing is about storytelling, and if you know how to use these AI tools like Leonardo AI, Cling AI, and what prompts to use, you are going to clean up. This episode is a really special one. He goes and does a tutorial on a lot of these AI tools, and we sprinkle in a bunch of startup ideas throughout the episode that you can start today that generate revenue and cash flow using some of these tools. I hope you enjoy the episode.
[Music]
Okay, Omar, I've got one question and one question only: what are we building today? We're building a full workflow today using AI avatars, and we're going to have a ton of business ideas that you can start immediately with zero employees. You know that's music to our ears here on this podcast, right? By the end of this video, what are people going to get out of this episode?
Man, as an audience member myself, I know what I like to get out of your episodes. So, by the end of this episode, you'll be able to assemble an AI SaaS product that can literally print you cash. Alright, let's get into it.
Cool, man. So, we got here a couple of screenshots, by the way. So, you might recognize this. This is you. This is Greg, sipping on some of that good stuff. I put together this little AI avatar video, which we'll share in a bit. All this stuff is generated with AI, right?
I've really become obsessed with this idea of AI avatars recently. You know, I do a lot of AI with my children. I've been doing it since the first time ChatGPT came out. We would just be playing with so many different tools to the point that they literally wake up in the morning and before school want to do AI, which for them is creating images now.
It forces me to level up my game, and as I'm leveling up my game, I'm realizing that, wow, not only is it a real problem or at least an opportunity as a parent to create imagery and do something with it, but it's also a really cool space in general. I think there are a few ideas that we can dive into that are not necessarily in the children's space because I didn't want to make it too niche.
These are ideas in general that you can apply across many different verticals using the same type of tools and principles. I'm going to give you some demos and some prompts that you can jump into and hopefully just play with straight away and build some products.
So, this is just a recap on what we just said with Greg. What we're going to build today is basically full workflows of business ideas that you can start with AI avatars, and literally, you don't need anyone to do this with you. There will be a part of the demo where I'll explain how you can bring on a developer and engineer to help you when some things do get a little bit more complex.
Or you could watch one of Greg's videos with Riley, for example, and then you know what you have to do on Cursor. But you can literally do this type of stuff without needing anyone, so we'll go through that.
I literally mean it: these types of products you can build from this stuff. I'll show you some examples of guys that have done similar workflows, albeit they're well into this AI space. But effectively, SaaS products that can literally just print you cash, recurring revenue, a product that's out there that people genuinely want to use.
I also feel that as I'm using AI, like I said with my children, there are products out there that if they existed, I would be using them myself, and I would be paying for them every month. So, I'm going to try and build those.
Cool, so just before we get into it, I wanted to tear a little sheet out of Greg's playbook. I know Greg, you speak about this type of stuff quite a bit, but I think it's an important principle to just root in the ground to really help us understand the type of opportunity and space that we're living in right now.
I think the three key areas that we have in business, typically with tech products, are the product itself, so the application; you have the marketing part of the business; and then you have the operations. I think there's been this massive transition recently, and I think the key elements that have played a part in that have been COVID, which has completely shaken the way businesses operate, and then, of course, AI itself.
I also think there's been a big marketing shift in terms of how we connect with brands. So, let's just lay the map out with the product. The traditional playbook, and even the way I would see it as I got into business, was that you had to raise VC capital. It took you years to launch a product.
Like my first product, I raised an angel round for, it must have taken like two years maybe to get the product out, overthinking so many different things, hiring software engineers, which obviously cost a lot. It was just one of those things that felt like it was normal; that's what you had to do, right?
With marketing, it was similar. You needed some sort of social media budget, a creative team. If not, you'd have professional advertising or an agency you'd bring on to help you out. Even the marketing angle was kind of like the seasonal big campaigns, momentum, gearing up to a special thing type of method.
Operationally, you were really hiring talent for productivity to actually get stuff done, right? You needed people to actually make progress so you could all work together and actually push the business along. You then needed an office space because working was a physical thing more than remote.
Product cycles, in general, come back to the first point, were really dragged out, which meant that the cost then also became dragged out. You were spending a lot of money keeping all these people on board to then produce a product and then get it out into the market.
I think these three shifts happened very recently, like I said, with COVID and with AI and the way marketing has changed. I think there's been a big technical shift with product, an audience shift with marketing, and then a cultural shift with operations.
The technical shift of product, I think, is especially credited to AI. You can build products instantly, and I think the more and more people are hearing the word AI because it's around every day now. It's like the buzzword of the century in a sense.
But we mustn't become desensitized to how powerful it is. It's really important to iterate that we're not in a state where you have to take ages building products. You can also do it at low cost and with zero employees. You don't need engineers anymore; you don't need to spend tons of money doing it. You can just get out there and start right away, which is what we're going to do today.
Quick break in the pod to tell you a little bit about Startup Empire. Startup Empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now, they're looking for content to help accelerate that. They're looking for potential co-founders, tutorials from people like me to come in and tell them how to do email marketing, how to build an audience, how to go viral on Twitter, all these different things.
That's exactly what Startup Empire is, and it's for people who want to start a startup but are looking for ideas, or it's for people who have a startup but just aren't seeing the traction that they need. You can check out the link to startupempire.co in the description.
It completely shifted the way audiences work as well. So, the solopreneurs are super cool now, man. I think a big part of that, or a big kind of timestamp, I think you probably agree, Greg, was when Peter Levels was on Lex Friedman. That was like, wow!
I've been following Peter for ages. You can put Danny Postma in that chat as you've had him on the pod, and I think Mark Lou as well. These types of guys, man, super creative, great solopreneurs, but are pushing into that kind of mainstream era now, both from a personality perspective but also from a solopreneur way of working perspective.
That's because of their transparency. They literally are showing how much money they're making; they're telling their story as they're doing it, and people are engaged with that on a daily level. So, it's just always-on marketing. It's not a campaign; they're not gearing up to one time when they're going to show you behind the curtains.
I think the interesting thing with this as well is you've seen this happen in corporate now, especially with the WWE and UFC kind of merger with TKO. Even the way WWE does their marketing is all based on this always-on storytelling, engaging your audience behind the curtain type of technique.
You're seeing a billion-dollar organization do that, and you're seeing solopreneurs starting from zero doing that. I think it's very interesting, and it's actually very empowering that we can all do that, and people really do engage with that.
I think the cultural shift with operations has been this whole kind of remote working versus office costs, which has become a huge thing now. You literally don't have to pay anyone to be inside a physical space; you work with them from all over the world.
There's talent; my CTO is in Armenia. I've got people I work with in the States, in the UK; it's just everywhere, and people are very used to working like that now. Also, with fewer people, you build faster, so it's much more lean.
I found this very interesting, by the way, so I thought I'd throw it up with a nice picture of Greg. I was watching Cole's pod actually today, and I loved it, man. It was really, really good. I learned a ton of stuff, so I do recommend you guys watch that.
It was interesting because Cole touched on these two ways to use AI tools. One of them was conversationally, and one of them was to create these master prompts. Conversational being that they just back and forth with ChatGPT, and master prompts being like one large prompt to give you a solid output.
I think both of those are absolutely perfect, but I did have something to add to that. So, I thought, seeing as we've just had the episode with Cole, let's add a third layer to that kind of way of using AI, and I call that sequential prompting.
This third technique called sequential prompting is what we're going to go into today. The way I want you to think about this is ChatGPT can, you know, and I think I did this in my last video with you, Greg, as well, where you can use ChatGPT as a way to kind of tell you itself how to communicate with itself.
You can speak to ChatGPT and ask it, "Okay, can you give me a prompt to do such and such?" and then it'll give you the prompt, and then you can feed that prompt back in and get the thing you want. Sometimes we overthink the idea of creating a perfect prompt, but you can actually get it out of the system.
What's interesting with sequential prompting is basically like you're speaking to ChatGPT to generate a new prompt that you're not necessarily going to be using inside ChatGPT. If you think about other tools, you know, with the avatars, you've got things like Leonardo AI, Cling AI; there are different kinds of AI models you can use, 11 Labs.
All of those have the ability for you to prompt, right? You need to put something in there to get an output, and really, ChatGPT can give you that. If you now look at ChatGPT as a way of getting a new prompt, you then take that prompt and you go to the second layer, which is you're using that new prompt in a different AI tool to generate another output.
That AI tool is now giving you something else. In this case, it might be an image like Leonardo AI will. Then you can take that image and you can carry that on, you know, however many sequences and kind of Lego bricks you want to add. You can do that; you can make the video, then animate with Cling AI, you can add voiceovers with 11 Labs.
You can do this kind of process, and it all happens in this kind of sequence. You connect those prompts and tools together with a front-end user experience. We can go a little bit into that, but I did some of that in the last video as well.
Once you've got all of that, you can build these very complicated, quote-unquote, not complicated in terms of building them, complicated in terms of the different tools that you're stitching together. But the way you would start is by doing this manually.
You do a manual process of talking to these AI tools, and then you can have a framework where you can connect these all up using automation tools like Zapier, Make, or if it's more complex, you can do what I said earlier and maybe bring on one engineer and get them to help you stitch it together.
Simply, this is what the stat kind of used to look like. You used to have, let's say, you're creating content for social media. You'd have a physical person doing all of these roles: the content writer, graphic designer, social media manager, chief marketing officer. So many of these roles were physical people in an office.
We have to realize that there's a whole new set of rules, and we're kind of forced to rewire the way we think. We can't just accept that the old way of doing things is the best way of doing things. It might still be very productive and get the job done, but nowadays, especially if you're like me and you try to build stuff on your own and just want to sprint with your own ideas, you can literally do the exact same job as five or six people using AI tools like ChatGPT, Leonardo, etc.
That's what I want to go into today. Hopefully, we can get into some demo building and show you how this stuff works in practice. Beautiful! Yeah, so let's get into the first business idea because I think this is super cool.
I find, like most of you guys, I use ChatGPT or Claude AI. When I started creating these kinds of image avatars, I became very curious about how you can go more and more in-depth and customize these AI avatars, but also control the output.
If you just ask ChatGPT to create you an image using DALL-E, it can go in different directions, so you kind of do need a prompt structure. I have this prompt structure that I've written on how you can create an avatar. So, that's the first thing that we're going to start with, and then we'll go into different business models that you can do using these types of avatars.
We have this prompt over here that you can just copy if you're in my community. You can just go to Code and Prompt Universe and grab it. But if you're not, you can also jump on the newsletter, just enter your email, and I'll send it to you for free.
So, you take this prompt, and then you're going to go into ChatGPT and just paste it. To break down the prompt, all it's telling ChatGPT is you want to get it to customize. Sorry, you want to get it to take an image that you might give it of a child or a person, and then you want it to give you a description of that person as a prompt.
That prompt is what we will use as kind of the consistency of the character. So, let's say you were creating something where there was a story you were telling. Let me just open up actually what we did with Greg so you guys can see over here.
Greg, can you hear this, by the way? This is Greg. Oh yeah, yeah. Alright, cool. So, let me play this actually because this might be good context.
I stitched this video together, and I'll show you guys kind of how I did it. The process started with this one prompt. You'll watch it, and you get an idea of what I think AI can look like if you're creating stories for kids, for example.
Greg and his magic cup, a Teeny Tales tale. This is Greg. Greg loves exploring new ideas in his magical treehouse. Today, something extraordinary caught his eye: a golden cup glowing with a rainbow light. What could this be, he wondered?
Greg took a sip from the magical golden cup, and whoa! A vibrant rainbow glow surrounded him. Suddenly, bright ideas started swirling in his mind: AI robots, cool inventions, and ways to make the world a better place.
It's literally like a Disney Pixar universe, right? Yeah, that's what's wild, man. It's crazy that you can even do this stuff, don't you think?
Yeah, I mean, it almost feels like it's obviously super hyped, but it's underhyped relative to how much this is going to change things and how much opportunity there is to use this for content, right? To tell stories.
I'm just excited to get into this. So, what we have is this prompt, and to start the prompt, you're going to have to give it an image reference. If I go over here, I'll give it an image of my son. So, this is my son. I'm going to throw him in.
You give an image reference, and you'll give it a name. You'll say this character's name is Cairo; he is three and male. These are the only three elements you're going to change. The rest of it you can leave the same because a prompt basically just gives ChatGPT some options of style, haircuts, skin tones, accessories, etc.
It knows how to structure this. Then we give it a little bit of guidance here of what type of output we want. We want it to tell us the character name, the age, and give us a prompt structure that we can then use in Leonardo AI, which would be the next step to actually generate the image.
So, back to my point earlier, this is where the sequence starts, right? We send this to ChatGPT, and we just want a prompt that we can then copy and paste into another AI tool.
If you're thinking about this from a technical perspective, if you actually have a single prompt that ChatGPT can give you and you're connecting to, let's say, ChatGPT's API, it can programmatically send that prompt to another tool, right?
I'm doing this manually right now, and I would 100% suggest doing this process manually because as you're doing it manually, you can change things in your prompt. You can see how you kind of do a lot more iteration as a fast feedback loop.
But when you're happy with it, like I'm happy with how we've got it right now, I know that this output is the only piece of text I need to then be able to generate the image. All of this other information here is basically the options that ChatGPT has chosen based on the image it's assessed.
ChatGPT has the ability for you to upload an image, and it can read the image. It reads the image, then it gives me a description of his hairstyle and everything. It even picks his outfit for me, and it puts it all together.
Now I've got this; this will be used as kind of the consistency in the character. If we were to create a story or a narrative going forward, we would use this description of him so that we could have a consistent character every time.
What we actually need right now is this description here. So, this is a prompt. ChatGPT has now given me a prompt which I can take into Leonardo AI, which is this tool here. You can go to Leonardo.do.ai; you can see the kind of fun images we created already.
You can even do Simpsons-style images. This is crazy, man, right? So funny. You can just paste in the prompt, hit generate, and you can usually in Leonardo AI for free. They give you some tokens, but I think at $20, they'll give you like another 8,000.
On your settings, you can kind of keep them as is. The prompt enhance actually you can switch off. Let me try again without the prompt enhance, and we'll make it 16 by 9 so we get like a widescreen image.
But you can already see how cool it is. Just this simple prompt that ChatGPT has given us plugged into Leonardo AI. Leonardo AI also has an API, and that means that we can connect to Leonardo's API and generate images programmatically.
Meaning somebody could use a user interface to upload their image of their child, in this case. We will then connect with ChatGPT's API and run this prompt. We just give this prompt to the API, and it then spits out the prompt that we're looking for.
Then we take that prompt and we give that to Leonardo's API. You can see here now we got an image literally from a photo we uploaded. We're pretty happy with that.
That's literally how to create the basics of creating an avatar. Dude, it's ridiculous! Look at it! Look how incredible that looks.
Yeah, so high res, man. It's just insane, isn't it? Honestly, fast! It took, what, like four seconds?
Yeah, man, literally so quick. That's what makes it exciting to build these things into APIs and to do things with it because of the speed. I remember these things were like, it wasn't that long ago that I was playing with these tools, and they were much slower, not as good quality.
But I actually think even now, like what I've just shown you with the video, while going to it in a minute, generating a five-second video clip right now takes about four minutes. But really, by the time, you know, Sora is out there, they're going to connect that to the API. OpenAI will do that; you'll have all these other tools that are going to just absolutely accelerate.
I think it's a matter of time before everything just becomes like that, right? And it's just the, and we'll get into it, but the startup ideas on top of this, like it's cool that we're just doing this and getting output.
But, you know, there are tons of businesses that could be built on top of it. One thing that got me thinking of is I remember when I was 13 years old, I had a birthday party, and my dad had a shop. There was someone who worked at the shop who was good at graphic design.
We actually took for the invite of the birthday party, we took a scene from The Simpsons—this is in 2002, I guess—and they put my face where the Simpsons were all watching it and gave it to my friends. They were all like, "Wow, this is like the coolest birthday invite ever!"
It blew their mind. This is like before Photoshop became popular and stuff like that. Think about that, you know, in 2025. It's like, you know, invites to parties, right?
You know, is just one idea around like if you can make invites more of a story and more interesting, you know, would people be willing to pay for that? At the end of the day, what are you doing here? You are storytelling, and the way you're storytelling is through animation.
The style is Pixar Disney, but any human being is going to look at any of these images and fall in love with it, frankly, because it's a tried and tested way of communicating information in this 3D format.
So, yeah, I'm excited about some of the business opportunities on top of it. You literally read my mind there, Greg, because here on the business idea, people love when The Simpsons predict things. Imagine if instead of that, The Simpsons style is reacting to things.
People can do it just for fun or for the wow factor, right? It's so funny that literally you did that in 2002, but that's exactly that, man. I find that so interesting because I think you can actually do it just for fun or invites, or you might have a moment with your friends.
Let's say, I don't know, you were chilling with them, and something embarrassing happened, or they went out, and whatever happened. You could literally, or you went to like a stag where, you know, the guys on a holiday, you could just put together a storyboard of your time, either based on photos or you could just prompt it, and you can send it to someone in your group chat as a funny moment that happened.
You could 100% do that. There are all these kinds of utilities that you could build off it, man. The time is now in the sense that not everyone is using these tools well. A lot of people are using the tools, but they're not prompting it at this level of quality, so there's an opportunity to build a lot of awareness really quickly right now.
100%, man. I think it's brilliant you said that. The point you made because actually, the business idea number one was exactly that, which is how can you have these characters and basically create some sort of utility off the back of it?
A bit like the way, you know, you had, I don't know, the business where we basically create custom greeting cards like Moonpig. You know, things like that. I think Moonpig.com, I think it is, or is it UK?
But basically, you could create your own custom cards, right? Which obviously is so dated now as well as like even as a user experience, right? Just imagine going straight into your builder where you're creating the moment or the card or the greeting or the image.
You know, or even you create the image, and then you can connect it to other tools to be able to do things with it, which again we'll come into. But I think that's really fun, man. It's like, you know, how can you create the AI version of Moonpig.com?
I think that's fascinating because these image generation tools can literally allow you to do that. I think for kids, there was this one called Hoory Heroes. My daughter has a book from Hoory Heroes. This is actually what inspired me with their kids' imagery stuff because she has this book that she got when she was one years old.
My wife made it for her, and she fell in love with the book. It's like it's ripped in certain pages or whatever, but she's so obsessed with the book. Why is the website down? I know.
Literally, you can just build your own. Wow, what a terrible site, right? Man, doing my head in. Okay, anyway, you can build basically custom books like this, right? But they've still got illustrators. I was looking at the credits in the book, and they have illustrators they work with.
I was like, that's crazy, man. This business basically just probably has so many overheads and costs that you can just rip out like that now. So, yeah, I think it's super interesting doing things like that.
I think, by the way, also from a marketing perspective, Greg, I think like memifying moments is also really interesting. If you're just trying to create like you have these meme pages right now, obviously, you in general that tweet, and they would basically jump on the things that are popping right now.
You know, like today's thing, there's always a thing every day, right? Today's thing was like Mark Zuckerberg checking out Jeff Bezos' misses, right? That was the thing today.
Every day there's a thing. When Elon Musk came out with Trump at a rally, he was like jumping in the air. That was like the thing of the day, you know? So, could you use moments like that and memify them just to even create a feed where you're just doing that?
That might even be interesting, right? It could be used as an indirect way of getting marketing for this other tool you have where people can create their own avatars and do their own images.
A few thoughts: one is Moonpig, which I've never heard of, does $400 million and increasing every single year. $400 million a year in revenue. So, this is like a huge business. Absolutely huge.
It sounds like they're really big in the UK. When you look at some of these ideas, they might seem like kitschy and fun. It's like, okay, yeah, maybe I'll use that once, or maybe as a little gift. But gifts are big business.
The gift business is huge. That's a great idea, man. That's a great idea, right? Imagine you could create, because the images are generated so fast, what if you could work with ChatGPT to actually create literally maybe just a slight movement for like five or six clips and then generate those through Leonardo and stitch them together?
Can we do something fun right now? Yeah, sure! So, that's what we're here for, man. One of the things I like to do is, okay, we've got this insight. There's an opportunity to create an AI-first version of Moonpig.
Let's prompt ChatGPT or prompt Claude and say, "I want you to act as my co-founder." You there?
Yeah, sorry, sorry. I want you to act as my co-founder. Okay, I want to create an AI-first version of Moonpig. How do we describe Moonpig in one sentence?
We should describe Moonpig. Moonpig is... Moonpig company? I say Moonpig Wiki. Maybe it's on Wikipedia. Internet-based business, personalized greeting cards.
Personalized greeting cards, yeah. Moonpig creates personalized greeting cards. Okay, I found out that using Leonardo plus this prompt, we should include the prompt above.
We can create compelling stories with these 3D characters. Then the question is, what does an AI-first version of Moonpig look like that could generate me $10 million a year of cash flow?
Let's see what happens. Sometimes you get some good stuff; sometimes you get some bad stuff, but I just find that it's great.
It's helpful. Yeah, I love that. You know what I'm saying? Here we go. I'm already getting tingly.
So, for the people listening on audio, you know, some AI-driven features: dynamic character and scene creation, AI-generated stories turn every card into a mini story. For example, Kaden the Brave Explorer celebrated his... my son's name, so it's obviously remembered that from somewhere. Amazing!
AI-enhanced templates offer dynamic templates that adapt in real-time based on user inputs such as preferred tone, voice, and video integration. Let users add generated voiceovers or short animated videos.
Smart recommendations. Okay, revenue streams. This is literally a business plan; like this is an actual business plan. Crazy!
Premium card sales, so they sell for between $5 to $10. AI-driven personalization justifies a 20-30% markup over traditional cards. Good to know.
Monthly memberships, $10 to $15 a month for unlimited cards. Upselling gifts, match items, flowers, chocolates. That's good.
Okay, technology. It gives you the technology stack. Wow! Okay, the marketing and growth strategy, social media stuff like that.
We won't do it today, but you can double-click into those things. Oh, let's go up. Let's see the projections.
The key assumption is the card price is $7. The CAC is $15 a customer, which by the way isn't crazy if you're using, you know, I think right now in terms of paid ads, there's probably a bunch of formats where you can use these 3D characters, and people like you'll get your CAC down.
It's just very engaging. Add-on sales, okay, 200,000 users purchase an average of five cards annually. $7 million add-on sales, $10 million total revenue.
It gives you, oh, and exit potential. It says that you even... that's so funny, Greg. You should just create like an Avengers of like... put together your Avengers and just document the journey of you just creating something like this.
It'd be so funny. It's really, yeah. The other thing I do sometimes is I'll say, "This looks great. Put this into a PRD that I can show to my team."
PRD stands for Product Requirement Document. This is something that you can show to an engineering team, a product team, an agency if you want to outsource the work.
Yeah, just mad, right? And then it just gives it to you. Man, you're teaching me, Greg. I love this type of stuff, man. I'm always using ChatGPT for such technical purposes, but it's really fun just to see these types of things.
So sick! So, you would just take this to your team and like, "Yeah, great, man. Hey, I've got an idea for something. I want to get your feedback on it."
I actually tweeted about this yesterday, but sometimes what we'll do is I'll put, you know, we'll have a product meeting, and in the meeting, we'll literally use Replit or Bolt or Lovable to actually build what the prototype looks like and then be like, "What do we think about this?" by the end of the meeting.
Exactly! That's the best way of doing it. You want to feel it. Even the point you're making, man, I definitely align with that.
Even as a designer, the first thing I do when I start to play with things with ChatGPT and do these things manually, like even the process I've just shown you, I'll do that manually. But then my brain goes into a state of like, let me just create some sort of interface that we can interact with.
Absolutely! Yeah, I actually did for this one. We did create this, was like maybe a year ago when I first started playing with it, this brand we put together, Teeny Tales.
I designed it so you could say like, you know, the child's name, date of birth, upload the image, hit continue. So, it's just like some UI, you know, where will they go today? What happens? You know, what's the theme of the story?
You could press that magic tale, and it will imagine something for you. This is what I mean by with Moonpig. It should land you straight into an experience and let you just go through it.
A lot of landing pages sometimes assume that a person's kind of thick and needs a lot of explanation, but really people just want the thing and want to figure it out, right?
A lot of people learn through using it. I think this would be pretty cool. You hit generate tale, and it'll do like this building your tale type of interface.
You could sign up afterwards, but yeah, literally, you could go between slides, change the cover, edit the text if you wanted to, change the title up here, and then read, redo the tale.
Maybe play a narration or something from here. The idea is, could we basically connect all these tools using that kind of sequential prompting process?
If you hit update tale in the background, it's literally just doing the whole flow: ChatGPT, Leonardo, etc., and then feeding you the content through its API.
You can just design an experience, which to the point I was making of the gentleman that was on your pod, that presentation has such a big impact on the value people put on a product.
That's what's exciting. That's at least the space that I really enjoy being in: how can we add a user experience to these AI models? The AI models themselves are so exciting to work with, but as soon as you can create a brand and interface around that, that's where you can knock off your Moonpigs and stuff of the world.
You can be quicker, faster, think it through from scratch, and it's really just AI work for in the background. It gets me thinking that if you, what you call it, sequential prompt, is that what you call it?
Yeah, like if you come up with a great sequential prompt and you've stitched together some of these workflows, you can build Teeny Tales. But you can also build Teeny Tales for, you know, you mentioned memes, Teeny Tales for memes, Teeny Tales for, you know, B2B social content or B2C social content.
These are all kind of niche ideas around that whole workflow that you can go and build that all have several million-dollar-a-year opportunities to build around.
100%! That's also really exciting right now. Then it's like, well, someone might be listening to this and be like, "Yeah, but can't Leonardo just do this or ChatGPT just do this?"
It's like, yeah, I mean, they could. Leonardo is going to make it easier and easier for people to find prompts because they want people to ultimately get as much value from the product as possible.
But if you're like, I saw what you did with Teeny Tales of the front end, it's very specific to the use case that you're going after. Exactly!
That's it! That's exactly it, man. If you really think about ChatGPT in general as a product, it's just a UI layer on top of OpenAI's LLM model, right?
It's just the fact that obviously they have that moat, and you know, it's their product, etc. But really, all of these things are just built UI layers on top of an LLM model.
I think that's where brand comes into it. Like we said earlier, marketing, the storytelling is very interesting. I think there's, you know, especially where you can find these interesting opportunities.
All the business models you just mentioned are almost things that probably haven't even existed before. You know, could you find a way of... I find the fact that, you know, I guess I have kind of a very heavy parent mindset right now because I'm literally watching three kids grow up.
They're learning about new things in their school that they're not necessarily engaged in, especially historical things. Just things that they have to learn because it's in the curriculum.
But then I read, I go through those things with them with AI. So, like if they're learning about, you know, the Romans, for example, we'll create images about it, and then we'll actually create stories about it.
Even you could, there's a whole kind of beta model, let's call it, where it's like business to education, you know, where you're literally selling it to schools.
You could create like whole educational systems based on the curriculum. If you just search, for example, BR British curriculum syllabus, you can actually figure out exactly what kids are learning in schools by topic, right?
What they legally have to learn, let's say in the UK. So, you literally know the exact topics they're going for, you know what actual topics they're learning.
I can't remember exactly where it is, but there's a way to basically figure out exactly the things they're learning, and you could create a whole kind of system based on these topics and just give it to them and say, "Look, here's an engaging way for kids to interact with this."
They could basically learn these types of topics using AI. I think it's super, super cool, man. All these types of individual models that can come off this avatar thing.
Do you have another business idea you want to share or something else? Yeah, man, I'm going to touch on two more. So, one, they're kind of just building on to exactly what we spoke about.
I love this, man, because we've actually touched on many more business ideas than even I thought of. It's actually getting my brain ticking. I'm in a whole different planet somewhere else thinking about Moonpig.
Let me go into Cling AI. I really want you, I love it when I can share tools and hopefully get people to be excited about them. So, let's take this image we generated.
So, let's go back. Oh, we're... let's close this off. So, we got this image regenerated. What you can do is like we can take this one right here and just download it.
Then you can go into Cling AI. Cling AI is really good at turning images into videos. You can just jump in here and then throw... oops, put a picture in.
Let me refresh that. Let's upload, download. There we go. Throw that in. By the way, what I was going to say as well is you can add characters as well to your prompts.
If we went into our chat with ChatGPT here and I said, let's just do this real quick. This is where the actual second business idea was going to touch on what you mentioned earlier, Greg, with how can we create these sort of greeting cards or like memes or like personalized moments.
I wanted to give an example of how you can interact with other people, right? So, let's say we add a second character. I'm going to take the exact same prompt again.
Let's just throw this in. I've uploaded a picture of my wife now, and I'm going to give... I'm going to say, "Mom, let's just say like 33 female."
Let's just get a prompt for her. So, what we're now going to do is we're going to get two prompts. We got two different characters, right?
We got our child, and we've got the parent, for example. Now it will generate us a prompt, and what you can do is you can then speak to ChatGPT and say, "Generate me another image prompt with similar style where Cairo is waving goodbye to his mom on the first day of school. Ensure you maintain the same character consistency."
Cool, so let's see. This could be an example again where these prompts are what you can give your API in the back end. You could upload a picture of yourself.
Oh, look at it! See, it's trying to create the image. Don't create the image for me; give me a prompt I can use in Leonardo AI first of all.
How terrible is that? That's so bad! Oh my God, that's just... that is the equivalent of Will Smith eating spaghetti.
It is, you know? And let's just go up, scroll up, and how they spell school also is just the icing on the cake. So crazy, man.
Obviously, it's not a... yeah, they create like this amazing video, but I'm happy you did that. You know why? Because some people are going to see stuff like this and be like, "I can never do that."
They do one prompt on ChatGPT, they get this, and they're like, "I can't do that." They don't realize that their prompt is wrong and that they're using the wrong product. They should be using Leonardo, not ChatGPT for...
Exactly! Perfectly said, man. There you go. So now you have like Cairo saying goodbye to his mom, for instance, right?
This now creates a moment where, let's say me as a father, I want to print this out or I want to get a card made with it to wish him good luck. You could probably even like, you know, let's just put here, add text.
Let's actually change it so we can really go Moonpig. Let's Moonpig this thing out. Now add some text to say, "Good luck."
Let's see what it does because this actually comes on to like another business idea I was going to come to in a minute. So, it's pretty cool.
Let's see how this works. While this is actually... let's say a run and run this, and then I'll show you Cling AI quickly as well.
Cool! Cheerful handwritten text overlay in bold, friendly font that says, "Good luck on your first day," placed subtly above the characters but not obstructing the scene. Interesting!
Okay, so let's see what it does here. So, I'm actually going to take one of these images, and this might actually be more fun.
So, let's download this image, and then we're going to animate that. Yeah, these guys are very good at text. They really are cool.
This one's a bit weird, but this one's great. Awesome! Yeah, man, super cool! So, you can take that.
Now what you want to do is you want to come into Cling. Again, they have an API, so you can do this all programmatically, but run it through code basically and just display it on a front end.
You can also add some additional prompts in Cling, so you can mention what you want to do in the scene. In some of Greg's scenes, I would actually tell it that I wanted him to sip the cup.
Where you're sipping the cup, I think is over here. I told it to do that because it was in your hand at the start, and I was like, "No, I need him to sip it."
I just put that in the prompt area here. Let me just refresh this quick. So, drop that image in, and then while that's adding, do you do things like the motion brush?
Do you know how do you think about... No, I don't really, man. I kind of just leave... they're going to introduce camera movements apparently, which is not in there yet.
But no, I don't normally add any additional prompts. I really like, in a weird way, I trust the AI. I want to see what it comes up with, and then I can add additional prompts if I want to after.
So, Cling has some sort of error right now, so we can't get it to work. So, it's fine. But basically, Cling AI, if you guys jump on it, you can basically upload any one of these photos.
Let's say this one we generated. The next part of the sequence is putting it into Cling and getting videos generated. So, literally clips like this are from a photo that then turn into a moving video.
So, it's so cool! This was literally an image that we generated. You can see, oh, here's some of my videos.
You can see that this is basically an image we generated here. This is a static image in Leonardo. We put this into Cling, and then it generated this video here that I just showed you guys.
Now, what's even more cool is actually in Cling, they have a dub feature, so you can actually put words in, and it dubs the mouth to say the words.
So, this guy is he talking this one or this one? It's not these ones, so in one of the videos, he's talking.
I think this is the D version here, but basically, you can get them to... yeah, it's being super slow, but you can use a lip sync function.
You can also get them to say words. So, like if you want to really memify this, the character that you generated in Leonardo could actually be saying something in the scene inside Cling.
You can see with Cling, the five-second videos, which take about like four minutes to generate right now, so it's not really scalable, I think, as a video offering as a product right now.
But the way I thought it could be interesting is if you literally had a manual process where you hired people, whether it's in the Philippines or whatever, like assistants that could just sit there on like, you know, $2,000 or $3,000 a month and just be dealing with the orders that you've got coming in.
If people did want to pay for like this premium offering or video clips or video scenes or these GIFs that you want to generate, I think GIFs are actually a good idea because it could just be like five or six video clips that you stitch together.
But at the moment, this process is quite lengthy, I suppose, the stage AI is at. But I think very quickly, you'll become a lot faster.
That's mad because you can do things with like... I wanted to show you all this, man. It's so annoying because we created something with Sonic. You know, like Sonic is running.
There are so many cool things you can do. But yeah, Cling AI is amazing. So, I'd say if it is working for you guys, just like download one of your images from Leonardo, throw it into Cling, and you'll generate a video, and you'll blow your mind.
I told Greg as well there's a demo in here in my community. I've done like a whole Cling demo, so you can kind of watch it and we might have the output here.
Yes, you can see like this is like Sonic running. You can watch the whole demo there and play around with it, but it's very cool.
Yeah, so that's Cling. So, we move on to the next thing. Let's do it!
Yeah, cool! So, the other idea, so we'll just touch on this last one. I think it still speaks to the idea of avatars, but I thought about personalized stickers as using avatars, right?
Again, brain, but I went to my daughter's classroom. I saw that her teacher had these kind of just a couple of customized signs in the class where she had her face on it, and it was like, you know, pointing towards something on the wall.
I looked at that, and I was like, you know what should be super interesting is if teachers had, instead of giving kids like generic well-done stickers, they had like images, AI-generated images of the teacher, and then they're saying, "Well done, good work," or whatever.
They have just sheets of these just like in their classroom, or they can have these kind of, you know, stickers that they are putting up in different parts of their classroom.
Maybe even, so that's where the school kind of or educational institution becomes the customer in a sense, but also they could have licensed user accounts on your platform for, you know, children to have their own stickers.
You could get your own stickers, so if you're working really hard, you might really want your own sticker. It might be an incentive for kids to, you know, work harder because they want that sticker with their face on it.
They want to take that home or with the teacher, like we just showed with the image generation we've done with two people here. You could do with like your teacher giving you a high five.
It's really cool because you can just do this by just adjusting the prompt a little bit. So, you can basically tell ChatGPT to just create you like a kiss-cut sticker artwork because that's like the style where you can kind of be cut out.
It would then give you the artwork itself, the prompt for the artwork, which you can throw into Leonardo. So, I've thrown in here, and like I've said it, I've said to over here, you know, he's won a soccer game for example.
So, this could become a sticker basically. So, what I'm actually going to do here is I'm going to go, just in terms of Leonardo, what you want to do is you want to turn prompt enhance off so it doesn't modify the prompt.
Then for stickers, you want to make it one by one. Then let's go again, and I want to make sure it adds a congratulations text because it added it here, but I want it to be in that kind of like a stickery style.
Where I think this is super interesting is you can basically create like a business model where you only need ChatGPT and let's say Leonardo AI.
Wow, terrible! But you can then plug it into like a dropshipping tool or like a third-party printing API like Printful to actually have this whole order process going on and just be fulfilled automatically.
So, you're kind of creating like physical, like exciting products using AI without even needing to do anything at all. It's just one big automation that's running.
So, okay, this is a bit rubbish. So, what I would do here is just to get my prompt right, I would copy this image, give it to ChatGPT and say, "Everything is perfect except the positioning of the text. It should be..."
Is it kiss-cut? Am I saying it wrong? Stickers, yes. So, everything's probably except the positioning and prominence of the text.
It should be, let's just do like an example, kiss-cut sticker example. So, this is really cool. ChatGPT is also, you can just throw examples in and get it to hopefully help you get the prompt right.
So, we give an example of like this, but I don't want to be overly... let's see, let's just give it... oops, it should be a kiss-cut sticker.
I've attached examples of kiss-cut stickers to... Alright, so let's see if it gives us a new prompt. Then we can throw it back into Leonardo.
This is the process I would go through, just like this is why it's important to do this manually because once you've done this, you then can have a solid prompt that you can then plug into like, you know, your Zapier workflow if you're doing Zapier or like an API that you're connecting up.
You literally just take that, put this in here. Let's hopefully see if this works. Then what I would do, by the way, Greg, is like I thought a good way of, let's say, even marketing this or getting customers, let's say you were targeting schools.
If you go to any school website, they normally have like the staff on the page. So, let's say you pick like, I don't know, New York Elementary Schools. I'm going to blow someone up like actually fired.
What's like a school? I don't know any schools in the States. Any famous schools? Like let's say Manhattan. I know Manhattan Film School. Is it Manhattan Film School, right?
Let's see stuff. But basically, you'd have like this faculty directory, for example. I would find out the principal, and I would take their image, and I would do this ChatGPT process using their specific image.
Then I would get like sticker sheets printed and then basically just mail them. I would somehow get it across to them, but I would do a process like this, like really guerrilla hacking type methods where it's interesting because it throws them off, but also it's a way of getting their attention as well.
Totally! By the way, that would go viral within that school, right? Who doesn't want a sticker that looks like that? It'll at least put a smile on everyone's face.
I mean, even when you sent me that Greg video, I was smiling from ear to ear because I thought it was so, so nice. I think that, I mean, kind of what you were saying is using these tools to create digital assets, finding what APIs to create physical assets, and then even doing some old-school marketing techniques like literally sending the product to people can get...
I mean, stickers don't cost a lot, so it's definitely a huge opportunity. Totally! And so, exactly, man, exactly that.
I think, and you know, there are so many tools that you can stitch together. These are just some examples. The only thing I've done right now is I've just gone back in, and I'm actually much happier with this now.
But to get that kiss-cut effect, we need to have like a plain background. The only reason I want to show you guys this is because I actually want you to have like a full workflow.
So, there's one other tool that we're just going to add in to make sure that this is something that you guys can actually practically do because this is... if you literally take this prompt here and then run it into ChatGPT to create characters and then run it into Leonardo.
There we go! So now we've got like a right crazy mad. So, this is like perfect. It's got congratulations. It's literally the image from here that we uploaded with the character we wanted.
Now, what you do is you use a tool like Remove.bg. Remove.bg is a tool where it just can remove the background for you.
So, like I would take this and download it and then just drop it into Remove.bg. Remove.bg has an API, so you can again just programmatically plug this in.
So, it generates backgrounds, removes background automatically. You could have the image from Leonardo automatically sent to Remove.bg. It then cuts it out, and now you've got like a PNG sticker, right?
That's literally a sticker right there. You can do like, you know, hundreds of these for so many different types of, you know, congratulations or good lucks or whatever you want.
So, I would then go to like Printful, for example. They have an API, so Printful API. By the way, they have tons of products on Printful.
They've got, you know, stickers, but they've also got clothing, t-shirts. You could create like a whole business on top of like a Printful type thing.
Their API is up, so you could use this to literally place orders. You create a new order for a product. I connect it up to Shopify. Printful works very well with Shopify and just have this automated workflow going on where someone can come onto your site, upload an image, create stickers, and do all sorts.
Maybe even just like print, you know, other products as well. But that's why I think it's very, very interesting right now.
I think there's loads because of this AI image type, you know, era. I think there's like loads of guerrilla marketing type techniques you could use.
So, yeah, that's how I would do it, man. Just spawn off like a sticker printing business, maybe for schools or in general. I mean, you might even be able to grab people's display pictures on Instagram and X and just like DM them, be like, "Hey, you know, what do you think of this?"
That might be a way to grow on top of the funnel in a really systematic way. I love this idea. I think it's really smart.
It doesn't reinvent the wheel; it creates a product that people want that makes them smile. I think the world is looking for fun tools and fun things like this more and more.
Thank you for sharing! It's a pleasure, and always great to have you. Before we end, though, does the Cling AI... like we can put what we had, but I'm curious if it... just to close the loop.
Yeah, it would be great if it does it. Yes, looks like it's working. Okay, great! So, let's upload the image. We'll hit generate, and... ah, don't do that!
Let's try one more time, one more time, one more time. Seems like it's got some sort of... yeah, error. Is there a network error on their side? Because the internet's working on our side, isn't it?
Yeah, no, it's being wild, but yeah, no, it's being crazy. Okay, no worries. It's still good. It's still good. We got to, you know, people can connect the dots.
Omar, this is always a pleasure talking tactics and ideas with you, and I appreciate you sharing how the sausage is made. We'll include the link to your school community in the show notes for anyone who wants to go and check that out.
Thank you, and it's just great chatting with you, bro. You too, man. No, real pleasure, real pleasure. I really had a lot of fun, man. Hope everyone enjoys building and creating stuff themselves as well.
I definitely think you should jump on the Moonpig thing. I think you're onto a winner there. I'll let the listeners grab it, you know.
But I can't wait to see what people build, and please let us know in the comment section. I actually read every single comment, so let us know if you enjoyed this or just let us know your thoughts in general.
We'll be in there later. Omar, take care. Thank you! Cheers!
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