Transcription
[Music]
How often do you guys use Snapchat?
[Applause]
Every couple of years, a new platform shows up and is quickly declared the future of social media. Let me explain. First, there was Friendster. Then MySpace showed up and got rid of Friendster. Facebook came along and took out MySpace. Then Instagram showed up but was bought off by Facebook for a billion dollars.
[Music]
And now there's Snapchat. Facebook tried to buy Snapchat for a reported three billion dollars, but Snapchat refused. How big does this pile have to be?
Now there's a new gangster in town. Say my name: Snapchat. You're goddamn right! I live on Snapchat. I have Snapchat stories all the time. I absolutely love Snapchat. I check Snapchat often because people send me like a hundred stories—no, a hundred seconds' worth of snaps.
You see, Snapchat was known as a messaging app used to send naked pictures that would disappear, but that was before they introduced a feature called Stories.
Tell me that story.
Sure! All right, well, I dig how you can just make a Snapchat of your day. You put it to your story, and you can just let your friends live your day with you. Stories are a daily log of pictures and quick videos. You can add as many of these snaps to your story as you want, but each lasts 24 hours, then it disappears.
The reason why this is a 10 billion dollar big deal is that no one has yet figured out video on mobile—not Instagram, not YouTube, and definitely not Facebook. You see, it's never been about just sharing a moving image; it's about giving people an easy way to tell a story.
It sounds like live, actually. You see exactly what you're doing when you're doing it, so you can't lie or be like, "Oh no, I posted this yesterday." It's great; everything's like in the moment. Because the stories disappear, there's a sense of urgency, Julien, almost compulsive, making me post more.
This is my friend Jerome Jarre. It's John, John, John—Jerome has a huge social media following, and in the two weeks since he's joined Snapchat, he's posted seven stories, and a million of his followers have found him on the platform. You could call him the king of Snapchat, although he doesn't like that title.
[Music]
Jerome is gonna send out a Snapchat story, a Snapchat video, and get people to show up in Union Square and meet us.
Nice! Yes, I hope you get 20 people.
So that was the idea: post a story to Snapchat asking folks to meet us in Union Square, and that's how we'd source people to interview for this movie.
Okay, so when you push this button, this is gonna go to 1 million phones?
Yeah.
How many views?
142,000 in 16 minutes.
Yeah, and what do you think of your own snap?
Padding going to see this guy right now.
How did you learn about what's going on?
Snapchat. This was an experiment. Snapchat is about now, not photos with pretty filters, not perfectly edited videos. It's about sharing stories from your life with people who are interested, and this was a physical manifestation of just that.
[Music]
Fans will show up anywhere to see their idol. This was different; they were invited on Snapchat to be a part of something about Snapchat.
I wanna test which of these are ferrets of try Facebook.
You guys like Facebook?
What does this say about the future of social media?
Well, for starters, young people are a lot more interested in the ephemeral than now, like interacting in the physical world. There's less scrutiny—no comments, no likes—just an interaction that happens, then it disappears.
[Music]
[Applause]
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