Transcription
So every morning I wake up, my AI agent has already been working for me for several hours. This is Alli Miller, one of the top AI voices in the industry. She advises enterprises and business leaders, including those at OpenAI, Google, Anthropic, on how to use AI. And today, she shows us exactly how you can build this, too.
Yeah, I have 36 proactive workflows with 28 like master agents. You can schedule things within all of these tools so that you while you're sleeping or doing other things or on a walk or hanging out with your dog that things can be running on your behalf.
From two years ago, how much more productive are you now with AI? Depending on the task is anywhere between like 2x and 10x. So somebody finishes this video, sets up claw, does all of the files in one year. What's the gap between two versions of that person? One that said caught up and one that didn't. They are going to have
Welcome to Silicon Valley girl Ally.
Thank you for having me in glorious San Francisco.
Let's pretend it's real.
We are in the Bay Area though.
The window view is stunning.
Um, so today we're going to get very practical. So can you tell me if we do something today, how is somebody's life different in a month once they deployed everything we're going to talk about? I think there's definite impact on productivity, right? The ability to not only make certain things go faster. My actual hope if we can get there is to give people the mindset shift that is needed so that even if I didn't get to your specific use case, that you can kind of apply that learning to anything that you might do for your business, whether it's marketing or sales, creating brand new products. Uh, and then also maybe I think I just want to give people a little bit of a guide so that they can see where things are going so that they feel a little bit less terrified. Those we're setting big goals, but that would that's at least what I do with my clients. So,
what about you? Uh, can you talk to me uh about Alli for example from two years ago? How much more productive are you now with AI? So the last uh two years we've seen like a big paradigm shift about a year year and a half ago into like new age agentic AI. So two years ago you could kind of ask AI to do research for you. You'd get back a sort of synthesis and you would have to do that take that knowledge and then do something with it. But now the AI system that you're using or multiple agents can take action on your behalf. So when I look at an AI assistant that I just ask questions to and get an answer back versus a thing that is meaningfully taking delegated work from me and managing multiple hours worth of work and workflows, this felt like 20 to 30% productive. This depending on the task is anywhere between like 2x and 10x.
Wow. So So you're saying you actually have an AI agent who's your assistant who's doing things for you. Can you describe what it actually does? I have 36 proactive workflows with 28 like master agents and each of them spin up probably two on average. So call it 50ish sub agents and those are so so that's that's almost a thousand agents right almost 2,000 agents
it's oh not per workflow just as a total so it's somewhere around like a hundred total agents but what I look at is what can AI do that I don't have to kick off like this is one of the biggest changes and I think any single person even if you're just asking it like hey find me industry news this morning. If you know that you're going to go to it every single morning and ask that question, that process of asking, not just the task itself and the prompt itself, but the task should be automated. So, if there's like a competitor that you want to check in on every single morning, that should be scheduled. You can schedule things inside of Claude Co-work, inside of Codeex, inside of Cloud Code. You can schedule things within all of these tools so that you while you're sleeping or doing other things or on a walk or hanging out with your dog, okay, that things can be running on your behalf. So, when I say 36 proactive workflows, those are the things that my hands are up and they're constantly coming in as a new stream.
Is that an email that you're getting every day or how does it look like?
That's a good question. Um, most of them are emails. I have them routed into different folders, but just two examples. Um, every single Friday morning I have a recap of all of the urgent emails that I have not yet responded to, ranked by urgency, uh, drafted, you know, some replies so that I can get to it faster. Um, it includes little, uh, the ability to delegate to people on my team, uh, and reminders if I don't reply to those emails. So that's a Friday proactive agent that is scraping, you know, my Gmail for the last 5 days and gets me a little download. Uh, second one is morning briefing. So every morning I wake up, my AI agent has already been working for me for several hours, which is great. and I wake up and I get this full readout of industry news, things that are happening in New York City or San Francisco that day that I can just have a social life, god forbid. Uh I get, you know, um kickoffs for my meetings. So, if I'm having a client meeting and I'll be sitting down with like a Fortune 500 CEO or maybe it's their CFO and I haven't met with them yet, then in that proactive system in that morning brief, all I have to do is like write back with a keyword and I can kick off uh an AI agent to make assets for that meeting.
So, it connects to your calendar, right? So, it knows everything. When you're saying something like, okay, every morning you get this email. Can anyone build this or does it require technical knowledge? None of what I will be describing in the next however long we decide to chat for will require technical coding skills. The one thing that I do want to call out is that these tasks that you're completing code is running in the background. Like in order to have Claude figure out how to grab stuff from Gmail and bring it back, how to grab stuff from other areas of your Google Workspace or your Fireflies or Granola and bring it back. All of that is usually set up through like an API where it's able to retrieve and bring it back. That is code-based. You just don't have to know how to code to get it done. So, you can ask in natural language, "Hey, Claude, I usually uh find myself really stressed before a client calls. I wish that I knew every day whether I need to bring an umbrella cuz I keep getting rained on and New York has horrible weather. Uh, I feel like I'm uh constantly trying to find meeting blocks and I'm struggling to find deep work time. Help me."
Mhm.
And Claude will come back to you and say, "Wow, really sounds like you need a proactive meeting blocker. Sounds like you need a proactive client prep skill." Right? All of these things. I I know it sounds deceptively simple, but like the best first step to figure out what Claude should code to help you is just to complain. Like it it is it is so simple. And and I even still forget it. Like last night, I was complaining about having photos on my Android versus my iPhone. And Claude was like, "Here's what I'm going to do for you. I'm going to set up a Google Drive folder for you. Then you're going to put in here. Then I'm gonna pick between these photos and classify them. Then I'm gonna email your team. And I'm like, claw.
Oh, that this actually sounds amazing. You you wonderful thing. But it starts with a complaint. And all humans know how to complain. It's the joy that you get from having your complaint faced with not just like emotional validation, although that, you know, does feel nice sometimes, but like at a certain point, I don't want to be validated. I want that problem actually to be solved. So complaining to Claude, having it work with you in real time to come up with a solution that makes sense, but working back and forth with an AI and iterating on that delivery method. That's the fun part.
I think also another tip uh that I heard I think from you ask Claude to ask you questions like if you can't figure out can you walk me through that? Do you just ask it? Because I feel like you're you're talking about even this email that you're getting, it's already very sophisticated because it gives you suggestions. it's a certain amount of time in certain um period of time and then it accesses specific information that you want. How do you know what it should be doing?
So there's two parts of this. There's like the basic answers of just how do I get it set up? What are basic functionalities? And then there's the added delights. So on the first, you know, part of it, you can ask claude code one of two ways. You can either literally just say, can you ask me questions to figure out the best way to do a morning briefing? Or there's a built-in skill that Claude Code has that I'm sure many other providers are trying to roll out too called ask user questions. So you can say, "Hey, go ahead and ask user qu use the ask user question skill and ask me, interview me about how I should set up my studio and the types of microphones that I should have and the type of water and the type of furniture." And so it'll go through questions until it gets to a decent level of understanding and then it'll go through planning mode and help you think through that.
And it's actually very simple. It just gives you a button, you press it and that's it. Right. If you if you're using Claude chat,
oh yeah, is basically
Claude chat, Claude Co-work. Those are great.
Let's let's uh describe the difference.
um
so there's three versions of Claude. Uh technically four. So, four versions of Claude and again other providers have multiple versions as well. So, out of the four, there's the normal Claude web app that we're all used to. Single chat threads, the ability to ask a question, get it back, it can browse the internet for you, and you can very easily spin up projects. You can very easily connect it into Notion and Gmail and a lot of other pre-built connectors. It is a lot harder for AI to take action for you in that zone. It's not really writing code and solving your stuff, but it's very helpful at retrieving answers. The next level up from that is Claude Co-work, which is a business professional agentic AI tool um or platform that allows you to kind of do a lot of what I just described with web, but you can point it at local files on your desktop or have it take action. Let's say like, hey, make me a Google doc that blah blah blah cloud code. you're going to have a lot more control, uh, a lot more capabilities, a lot more customizability. You can build, uh, software that way as well. And then the fourth one, which is kind of like the random little cousin on the side, is the Clawed Chrome extension.
Mhm.
So, if you wanted to, let's say, take a lot of, you know, photos of your kid and make it into a collage and you were on Walgreens website and you were on the literal make me a poster page, you could just have Claude take over your mouse basically and govern your Chrome window to take action for you on a specific tool. So, those are the four, but those skills that I was describing can be used in any of the first three.
Ally just walked us through her setup. 36 proactive workflows around 100 agents of running while she sleeps. And here's the thing, every team hits when they try to build something like that. It's not the technology, it's context. Your strategy lives in one tab, your tasks in another, and every time you bring AI in, you're basically copy pasting into a blank prompt that had zero idea what your team has already figured out. That's exactly the problem Murro AI workflows is built to solve. your team's existing work on canvas becomes the context for AI. No retyping, no starting from scratch. So, ahead of this episode, I ran an experiment on something we do every single week, guest research. I put Alli's LinkedIn posts, her newsletters, transcripts from her recent interviews, and dropped everything straight onto Canvas. You can find all the documents and notes in one place. And here's what makes Miro different. The canvas itself is the prompt. That's how Mirror keeps your AI grounded into your actual context, not generic information. I also set up a research sitekick, a custom AI agent that sits on the canvas and can answer follow-up questions about the material as I prep. Think of it as a specialist who's already read everything. Then I ran a flow, a visual multi-step AI workflow, and set up four theme zones. her AI agent setup, future of work predictions, practical advice on how anyone can start and the angles nobody has covered. One click, Mero analyzed everything across all four zones and generated a summary document. Then I opened my custom research sidekick and asked it to extract the strongest themes and generate the interview brief. One minute later, the sidekick pulled the central episode angle, the three strongest questions, and the most counterintuitive thing she believes. exactly what our audience needed to hear. If your team is juggling AI tools that don't talk to each other and none of them know what you've already built, Murro AI workflows is worth trying. Link is in the description. Now, back to Ally. Let's actually build something. So, I'm going to say and I'm going to use the built-in functionality of voice. Okay. So, I'm going to say, do we want to do that like morning brief?
Let's do the morning brief. Yeah.
Okay, cool.
Okay. I feel really stressed every single morning and I want you to make me a morning brief. I don't want to yet give you access to my calendar and my email because I don't trust you yet. So, at the very least, I want you to pull research related to my industry and I am an executive at Apple TV and I want you to pull, you know, recent news and press releases there and summarize at least the top three. Um, you should measure the top three based on what is going to impress my bosses the most when I walk into a meeting the next day or what is the most talked about that I should definitely know about. Second thing I want you to pull is the most insane AI stories related to my industry and you should write it in a way that uses the word game changer and wild every other word. I also want you to pull the weather and tell me what to wear in a given day. I am based in San Francisco, California. And because I am trying to be more social, at the bottom of this recap, can you also go ahead and add three fun events that are happening in San Francisco in the next 4 days?
Wow, that was quite a prompt.
Yeah. And I don't even think about this as like prompts anymore, right? I'm going to hit enter on this, but like I I just don't think about prompt engineering anymore. the the rambling for 1 minute, 10 minutes is going to be more valuable. Not because it's longer, although that is helpful sometimes. It is because I have been able to communicate all that weird nuance, all those weird like the fact that I'm telling it when I'm stressed.
So, it came back. It says, "What time do you want the morning brief delivered each day?" Let's do 6:00 a.m.
Yeah. And let's ask it to show us a sample for today so we can see the result.
Yeah, of course. How do you want the brief delivered? and it says markdown file, Word doc, or PDF. Let's ask for it in a word doc. All I've done is answer those two questions. And it's like, love it. 6 a.m. Let me go ahead and build this for you. And so, it is going to spin up a progress report for me in the top right corner. So, it's using reasoning. It's coming up with these six steps, and I can track its progress. So, the first one is reading the skill creator instructions. So, it knows how to create a skill. Let's define skill, by the way, because we mentioned it several times. Skill is basically like a long prompt, right? Um, yeah, with some extra little jeies. So, imagine you're a mechanic and you have a toolbox. Let's say inside the toolbox, you got a hammer, a screwdriver, a wrench, and a bunch of other things.
Let's say that in that moment, you're like, I need a wrench. So, Claude has the ability to look inside of its toolbox and go, you know, she's asking for this like bolt. I have a wrench. this is perfect and starts using the wrench, i.e. that skill,
but it can also build brand new tool skill things for you. So, it can add new things to your toolbox. So, if you're like, uh, actually, I need you to cut a lot of wire. None of the tools that I just described would allow you to do that. And so, you can have it walk you through building up a new skill, right? Adding a brand new thing to your toolbox. So basically if if I'm a social media person that would be like how I write a LinkedIn post, how I write a script for my reel, how I select a guest for a podcast and like and also you should have one for your brand guidelines. You should have one for this anti-AI language like so that anything that you're working on you can apply the skill of remove all this AI language for me for it's not just your social media post.
So basically instead of giving it a long prompt here is my Instagram, this is how I do it. I want to get 100k whatever
you just
it's like a 200line document exactly in a folder sitting with some other documents that might include examples of your social post might include your social performance download like a CSV of all the data over the last 12 months or seven years or whatever it is. But basically, it's a folder with one file that describes what the heck you want it to do, which might include things like access this tool, like go to Gmail, go to Google calendar, whatever.
And some resources, some examples, but like it is a folder and anyone can make a folder. And if you don't want to make it from scratch, like the thing that I was going to say that um Claude kicked back with is that I said, "Hey, do you know how to build a skill or whatever?" And it's like, yes, not only can I build a skill for best practices and whatever, but I have a skill creator tool. So that is a builtin functionality inside of Claude. So that if you want to build a new skill like write in my brand voice for my newsletter or if you want to do a skill like um take all of this survey data that I got from my last you know Zoom poll whatever take all of this and summarize it into action items for my analytics team to act on or for my growth marketer to act on. That is a repeated thing. You're like I got to do this all the time. Seems pretty easy. Maybe it needs access to a tool. Maybe I'll make it a skill. And at the worst, you can always just ask cloud. You can be like, I do this a lot. Do you think I should have it do a skill? Or you can describe your entire day and say, come up with three skills that I would need to build.
I really like what you just said. Uh whenever you have doubt, just ask cloud. It knows whether it should be a skill. And what I like about skills is that you can migrate them. Like tomorrow, you decide to use perplexi computer, you just upload the skill to perplexic computer and it uses it. Same with Chad GPT. Same with whatever you're using. Also, asking Claude for answers doesn't always mean you're relying on Claude's answers or trusting Claude's answers. You know, if it says, "Sorry, I can't build a skill and be like, no, you definitely can. These two very smart people were talking about skills." And you know, sometimes you'll have to push back. Like emotional fortitude is still very important here. But in this case, it did come back with a very accurate answer. The skills that it pulled was how to make a skill. That's the skill creator. How to write a doc x, that's one, and how to schedule things. So, even just to do what I needed it to do, it read three skills.
Yeah. It already knows how to do that. the idea of like agents teaching other agents new skills and being able to have these modular skills that I can throw over. Like if I'm the LinkedIn voice skill and you're the Twitter or ex voice skill,
I might still pass to you my anti-AI information because both of us needed it.
So there's going to be a lot of agent to agent sharing. This is just like one AI system.
Yeah.
So you have this four models framework. Microtasker, companion, delegate, teammate. What we're building right now, who is this?
This feels more like a delegate where I am assigning it work that it is doing on my behalf and just giving it back to me.
If I said, give me this morning briefing and make it work for my whole team. send it out to all of us so that every morning we're starting this meeting, you know, at 50 miles an hour or read through all of our, you know, Jira tickets to be able to figure out what the process uh what the progress of this new commercial real estate build is doing. Like look at our actual process. Teammate is when it is uplifting a system and not just an individual. You could think of it so as a delegate or a teammate just for like easy use of words. I think the people who are using AI the best, even if it's just for productivity gains, they are looking at AI as a teammate, as a first class teammate. Like I actually get pretty annoyed when I hear people say, "Oh, AI is an intern." I'm like, "What intern has PhD level intelligence, the ability to read the entire internet?" Like, if I hear AI is a smart intern one more time,
yeah,
I'm gonna I'm gonna throw this table on the
So, teammate is active. someone who's proactive and inside your whole
and and helping a team like I all of these enterprises that I work with
if I say like great how's your work doing I'll get success stories I'll get amazing tales of some individuals who are AI super users getting that 3x gain 5x gain they are probably not sharing that insight with their teammates because they are hoarding it for themselves because they benefit greatly from keeping it to themselves
so enterprises are really having a problem of sharing AI knowledge with one another, transferring that productivity into other departments that may be behind and so having AI be a supportive mechanism. I bet you that the majority of small medium business owners that are listening to this or entrepreneurs, they are gung-ho on AI and you know that they have one two people on their team who are like what is this? What do I have to do? using AI as a functional shared teammate to be able to reduce the friction on that person. It's gonna make it go by so much easier. Okay. Do you want to look at this doc? See, now this is this is annoying because now I want to do all these events. Okay. So, we get our first ever doc x. It's giving us today's date and it is going to run us through see it already had your name. Okay. Good morning, Marina. So top three industry stories, we get things that are not necessarily related to AI that Peacock is doing something about vertical video obviously because every single person's building vertical TV shows even though Quibby definitely started it for AI and entertainment Netflix acquired things. So maybe I take this story, I might just copy this and throw it into my Slack. I might ask for it and say, "Hey, instead of writing it for me with wild and game changer, instead write it as a message that I can just send to my boss
or a LinkedIn post."
Exactly.
Commenting on this.
And by the way, when you do this morning brief, use my LinkedIn voice skill. And you can embed these skills. So, always having this be modular. Like, for sure, every single person should have a tone of voice skill, a brand guideline skill. Those are two really easy ones to start with.
San Francisco weather. I can't believe it is that hot.
And then some fun events. And again, if I'm thinking about how can I get the most help out of this,
seeing this event list is helpful, but like give me a link. Tell me how much these things are. Talk to me about let's say top three files that everyone should start with. Like you said, describing family. What do you think are the files that are the most gamechanging to your process?
So assuming like assuming you run your own business or something,
someone who runs social media. Yes. Something of their own. It's maybe a small business. social media or even like running a household with two kids is already a business.
Totally.
Yeah, exactly.
Sounds like a lot.
Not a profitable one, but still.
Okay. So, three documents that I would start with. The first is your personal constitution. This has nothing to do with what year it is, what you did last week. Everything about this document is just like who you are at your core. What values do you hold? So like one of my core core values is entrepreneurship and I mean that in every single facet of my life like I want to be high agency at all times. So agency is another one but I have this core personal constitution and this is also by the way a big thing in Silicon Valley. It's been happening for a while that if I was onboarding you onto my team and I wanted you to like know my vibes and personality and and means and methods. There are people that just like hand each other a personal constitution and say learn about me, study me.
So they should have a personal constitution, definitely a 2026 goals document. That could be annual, that could be quarterly, monthly, weekly, new habits you want to build, habits you want to kick, um, you know, specific inputs or outputs you want to manage, like I want to be able to run twice a week, or I want to have family dinners at least once a week, or I want to travel 30% less. Um, so, uh, personal constitution, personal goals for the year broken out, and then if you're running your own business, you need at the very least like a core business strategy dock. Um, I wouldn't get into details of like what vendor did you work with in June, but an overall thing of what does your business do, who do you serve, who do you not serve, what is your value proposition, like pretty basic, you know, marketing things, things that probably exist on your LinkedIn page, things that exist on your website, but the ability to add in the things that aren't on the website, like we've tried to launch a podcast for the last three years, and here's why it didn't work. or the reason that we live in Savannah, Georgia is because of blah blah blah. So, you're giving that extra color to decisions. Those are the three documents that I would absolutely start with. If you literally take this section of the podcast and you take the transcript that I just said and you feed it into Claude and you say, "Wow, Ally said three documents that I had to make. Ask me questions for the next hour and you are going to make these three documents for me." and you get to go on a walk and just answer those questions to Claude while it is building up those contact docs for you. And then for the rest of eternity, right, until you like update them again, Claude can just access those documents for you or Cloud Co-work and uh Cloud Code can access them for you if they're on your laptop and can retrieve it. And then anything you want to do can now be more tied to your goals. Anything you want to do for your business, you can go, is this the direction we wanted to go in? And you might decide, okay, it's not the direction, but I at least I know that, right? And I'm going to scrap this plan and we're going to go like when I worked at AWS, we would pivot strategy, you know, the the execution of it maybe 6 months into the year, but that north star was staying the same.
Yeah.
So, that document needs to have both sides.
And you're going to spend like an hour, right, building those three documents.
Oh, yeah. Maximum. I don't know if your team has done this yet, but my team uh we blocked out an hour on our calendar all together. We got on a Zoom, all of us went on mute, but kept the video on, right? It was this like accountability hour and we called it a context hack. And all we did was ask Claude like, "Hey, ask me questions about my personal goals or ask questions about our vendor." And all we did was just build out contact stocks for one hour and we shared out. It was like taking the time out. The fact that people are listening to this podcast, right? They're already taking time out to learn about AI tips and tricks and productivity and platforms like you need to also do that in your workday. You need to be able you need to find those 20 minutes to carve out because those 20 minutes are going to save you 3 hours in your first week.
Why not Chad GBT? Because Chad Gypt can do all of this, right? But what is the
Yeah. So I like if you had asked me two years ago what tool I was using, 99% of the time I was using chat GPT and now 99% of the time I'm using cloud code. So like I am going to be a lot more flexible in the operating system that I use for my business because I am teaching millions of people how to use the stuff. So I need to know what's happening.
I think there are people who have made that switch. The most common thing that I hear is the tone and personality and voice and like ability to mimic voice. uh the level of empathy like I don't hear it as much on like ah it handles my agentic AI workflows with such precision and
it is a lot more of just like ah it gets me like I have to ask for things less like I can give it just a little bit of a description it's able to build out this whole client template that I need
but again in a couple weeks that might change and so I think every single person should at the very least pick like one core AI tool for now my main recommendations are going to be chat claude and Gemini like pick one of those and you have to find time to test out their agentic versions. M
so for open AI you've got codeex and probably other stuff coming for cloud you've got cloud code and co-work and probably other stuff coming right all of these agentic platforms they are going to be uh everywhere in the next 6 months if you're trying to stay ahead of the game and you always want to be one week ahead of your competition then sure test out you know cloud code and cloud co-work right now um but I I just think yeah vibes um memory is really easy to import from one to the other. I think people thought it was going to be a lot harder.
It's not right. Remember when we were talking that the mode is having memory about someone, but you can just transfer everything really easily. I think Claude just released a feature. Yep.
A prompt that past GPT and import. And also what I think so we talked about MD files just saving them into one folder makes it really easy to migrate anytime because that's that's the core if you are some like I think a lot of the agent AI systems are more simple than uh really you know technical leaders are trying to make it out to be. You can just create a very nicely organized file system and be in a really good position for your business. Right? those contact stocks for sure, having those downloads of a couple key client templates or resources that you keep coming back to, um or newsletters if you're trying to write those or contracts that you always have to create new versions of. Just being a slightly more organized person on your own desktop or Google Drive or SharePoint or whatever you're using is going to be a hack for the next
and it's such an in you don't understand this investment. Some people like, "Oh, it takes so much time to create all these fast." This is investment and you do it once and then your mind is going to be blown.
Yes. And again, complain to AI. You can say, "Oh my god, Marina and Ally were telling me to make all of these freaking contact stocks. It feels like it's going to take so much time." Claude is likely to come back and go, "Wait a second. I will ask you the three questions that will give me the highest signal, and therefore, we will only use five minutes of your time." Yeah. Yeah.
And we'll at least get you started with some sort of context so that I at least moved away from completely generic into 50% alley zone and then I can save 100% alley zone for later. But like you got to start and once you start that's the feeling I've been describing. I feel so much at ease thinking about problems I might encounter cuz when Claude solved the problem of picking the right health insurance plan,
which probably felt great, too.
Yeah. And it took me basically 5 minutes versus a few hours that I would spend with a booklet comparing everything. And when it comes to your business, so you you said you're personally like 10x more productive, right, in the past. Some tasks 2x and some tasks I'm like, "Oh my god, where did the time go?" Um it feels like the concept of an hour has changed. Like something that I talk about with my team a lot is just like, "What is time? What is time? What are we doing? Should we ever charge by the hour again?" Like,
yeah,
it's a very weird.
We're actually switching that in my team cuz we used to pay by hour and I'm like, we should pay by video cuz I don't care if you spend 5 minutes on this video. If you have a process set up, then
we made that same when did you make that shift?
Like a week ago.
Yeah. But still, but like now is the time, right?
Yeah.
Yeah. I think paying by output and at a minimum quality level um is the right play. Um, and so if you are someone who's like, I don't know, you're building AI SEO strategies for smallmedium businesses in your neighborhood, which is perfectly lucrative right now and still is a really nice business opportunity, or you're building websites for restaurants in your area. Whatever it is, maybe before it took you two days of work, you are still giving the same level of value to that end buyer. They were no more likely to solve their own problems. So why would you charge 148th of what you used to charge just because you can do it in one hour instead of two days?
What about your business? Where do you have you seen the most transformation
with AI?
Yeah,
I think being a more supportive advisor. So, like I have a lot of different clients in different industries and so I'll usually write up this like big client recap about my, you know, conversations with AI leaders or product leaders or founders about what I'm learning in the field and it's a private email that I only send to my clients. The ability to customize those emails at scale and then I get to review them, that is so helpful. And again, going back to that context do talk, I have a context dock on each of these big retainer clients so that as I'm giving advice and I'm saying here's what I would do if I were, you know, a CFO or a CHRO leading this initiative, I have a section and then I always say what was, you know, AI generated or if it was reviewed by me, then I'll remove that. But if it was an AI generated section, I would say, "And by the way, here's the clawed, you know, specific version for your company." And they're getting tailored advice. Yes. And I know we just said advice is not the, you know, greatest thing of all time, but I encourage all of my clients and newsletter readers. You'll see this at the top of like pretty much all my newsletters. I say, "Seal my stuff. Take my newsletter, take my client recap, put it into whatever agentic system you're using. I am gifting you context, right? Take that six-step thing that I literally just told you to do, throw it into Claude and just write, "Huh?" And it'll walk you through that. At the very least, it'll explain it and then it'll say, "Do you want me to walk you through it?" But like everything that I'm providing, I'm thinking about it as a gift of context. First of all, isn't Ally freaking amazing? And second, I know she's dropping a lot of knowledge in this episode. If you want to just copy and paste her prompts, if you just want to copy and paste whatever you should be doing with your quad, subscribe to my newsletter and we're going to send you the most actionable email from this episode. The link is down below. So, can you look at our setup and tell me how sophisticated it is and which level it is? Sure.
So, for example,
do you want to translate with that one?
Yes. So, my whole team speaks Russian. So, we do we do so this is this is a project for every social media that we're running. the clips channel, Telegram, PR, Spotify, one YouTube channel, another YouTube channel, uh, Facebook, Instagram.
Okay. What I'm what I'm seeing um missing, let me just go through this. So, I love that you have it broken out by medium and by business, and you have that in spades, right? Like all of these projects are which business, which channel, which business, which channel. Um, where's your scroll? There. Um, and I love that because you're able to go in deep. What I love is when you have these more horizontal projects like overall design, overall PR, overall how to use CL. I guess that's an example one, but like I love the play between deep vertical projects and awesome horizontal projects.
How do you connect them? Because you can't connect two projects, right?
Uh you can't be you can tie in skills.
Okay. So based on for example if I go to this uh project PR I can just tell it build a skill based on this called PR and whenever we have a new podcast I tell it apply PR skill to create PR and news.
Um you might it might have you export some of the files inside actually don't I I'm not a big big user of co-work so you'd have to ask claude whether it can do that. My guess is no. Um but you know functionality is always changing always good to guess.
What do you think is the next step for us?
Uh if we go back to your list of projects. So I might think of a project like um net new product development,
right? And so like that might be uh brainstorm calls that you guys have as a team. That might be pulling together your meeting transcripts. If you're really inspired by a product that I release or someone else releases, grab the link, throw it in as a resource, or grab the description, throw it in as a resource. So, I am like a brainstorming hub, not not based to a project, but based on the whole company.
And so, if ever I'm like, okay, now we're going to brainstorm the next product development push. Uh the fact that I can then go back to that project and it has patterns over time. I can also give it the types of decisions that we were able to make. I can also give it access to a uh you know team document or a team skill so that it sees what my resourcing is today. Maybe a year ago I had zero engineers and today I have three machine learning engineers on my team.
So it's basically a chief of staff.
Okay.
Yeah. And so that was actually going to be my you're brilliant. Brilliant. There are people building out at the very least skills, not necessarily projects, but skills that are individual roles and having those skills kind of interact with each other.
Yeah. And CLA CLA has some of them, right? It has marketing for me. Like when I applied marketing skill to one of the courses that we're launching, it was so 90s. It's like if they complain about the price, you tell them that how much time would they have spent if I'm like, no, no, no, no. We don't do that anymore. That's from 2000s or whatever. inside of co-work. And this is again for for beginner AI users. If you're like, I don't really understand the value that I can get out of this. Go into claude co-work. I'm just I'm talking you through what I'm clicking here.
On the lefth hand side, click customize. Then you're going to hit browse plugins. And then it's going to give you pre-built ones. And so I can just rattle off like brand voice. What did we just say? um customer support, data, the ability to just like quickly write SQL queries or pull from three different tables that you have to join. Uh finance, engineering, legal, like every single small medium business owner just got free, right? Loosely free access to extra team members.
Absolutely. So, like our legal contracts, we're first running them through some of these plugins to first validate. And then I'll go to my lawyer who costs a lot of money, whom I love and who's an expert, and I might say, "Hey, I went ahead, I ran this through. I also reviewed it with my own brain. Here are some things. What do you think?" And now his time spent on is 15 minutes instead of two hours. But it is insanely helpful.
U quick question here, especially when it comes to legal stuff, right? Uh I just saw this research where they gave I think chat GPT to entrepreneurs in Kenya and there were some entrepreneurs who were just beginners and they started using Chad GPT to make all decisions and basically they buried their business to the ground because they couldn't select the right choice that Chad GPT presented them with and then there were sophisticated entrepreneurs who 10x their businesses because they started using AI. How do you decide when you trust AI and when you don't? So first I have read Can I close this and move this around?
Um the the the answer is you don't right in your really specific field of expertise you're a lot more easily going to be able to see what is and what is not. So if I'm asking it for AI direction of a product like I know exactly what is real and what is not. But if I'm asking it for quantum physics theories, I have no idea. And by the way, there are people losing their minds with some of this stuff, thinking that they've invented brand new fields of science and like none of this would ever work, but it sounds really convincing.
Oh, there was this this new I'm going to just
horrible. So, somebody fired someone to not pay them $200 million based on Chad GPT's advice, and those people sued them back. So, now he owes more. Have you seen that?
It was a startup founder with a contract. This is crazy.
I did see that. So, so certainly within your
field of expertise, you're going to have just a much better detector. Running it by multiple AIs is going to help validate it at a wider scale. Grounding the data. So, not just like asking the literal large language model, but giving it access to the internet, giving it access to previous contracts that you've worked with and ones that you've accepted and ones that you've rejected and why. Those are all going to really help on grounding.
But the story that you just told me about some super users and some um let's say people that ran their business to the ground. The difference between those two groups was not expertise, right? Both of those groups came to these tools going I don't know what could I do with this? One group decided to take the lazier route and over rely on these systems and say see I can offload everything. And the other group thought from a growth mindset. How can I use it to challenge me? How can I use it to grow? How can I use it as a supportive mechanism and an augmenttor layer and an accelerant to my business? The difference that I see in enterprises even down to like the department right a super user and someone who's falling years behind is mindset. The ability to see AI as not a tool but to see it as a teammate as an operating system like that is the shift. And so that group that was aided by AI or was able to grow their business. because they didn't over rely on it because they maintained their critical thinking authority over exactly and not even not necessarily like control but again agency like I last year my word of the year was agency and so just every single agent interaction that I had last year I was just like where am I infusing my own agency while also taking things off my plate and this is the most important skill I think all of us should be learning this and what I'm teaching my kids like create something by yourself. Yes, you can ask Chad GPT to help you, but create something high agency and sense of wonder, which by the way, parents, you're so lucky because you can just go to your kid and get a healthy dose of like childlike curiosity. And for those of us who don't have like you got to drink a glass of wine to kind of loosen up and feel that way. But it is amazing to hear the types of questions that kids ask and just assume that things are possible and go to these systems and be like amazing idea. That's what kids kids tell me. I'm like this is possible. Go ask Chad GBT. Go ask Gemini to figure out like an answer but to just see what is possible like things that we can build now that we couldn't build before. Like you can architect a brand new bridge, right? You could you could create a new uh color personality and create an entire product line uh using lemon zest yellow. That probably already exists, but like you can just create things. Like now in almost every single car ride that I'm in with friends, I'm just like, should we just invent a new business while we're driving this car for the next 15 minutes? And it becomes like a race to see what we can do.
The ability to discern good from not good. And that's a little different than having the skill to do the thing in the first place, right? Like you know whether you like an ad or not. Yeah. But did you need to know graphic design to be able to pull that off? So just knowing what good looks like like that is one of the top skills to hone. Absolutely. Yeah. How can you work on this skill? Any tips? Knowing what is right. Yeah.
If you are early in your career, like become best friends with an older millennial or Gen X or someone who's like seen stuff for decades and just be like, I'll be the crazy AI person, you be the expert, and let's like team up and share a brain. That is some of the best teamwork that I've seen. Um, I think also just making sure that you don't lose that expertise. That might be going to conferences in your field, reading research papers in your field and not just having AI summarize them. Um, pulling new research, like staying up to date on whatever that zone is, but also questioning yourself. Like I think we might have had assumptions on what we think is good, but in the AI age, maybe defining things as good, especially if they're on processes, like should actually be rethought.
Okay, I have a couple last questions. So you're working with these amazing companies and you're seeing what's being built and you're using it. What is going to happen in 12 months that you think and no one is expecting it right now. What do you think is the trend?
It's like some people are seeing this, right? There's always going to be some people who are seeing around the corner. I think one of the bigger shifts that is going to happen this year, and by the way, I'm going to do a small plug. Uh every single year for the last eight years, I've released my yearly AI predictions. So if you want to see my actual AI predictions, I have like 25. that are all for this year. So, they will come true. Uh I've been tracking them year-over-year. And not to brag, but like I think I think I'm one of the stronger forecasters. Wow. Um what's things are happening faster um in a lot of zones than I'm predicting. So, the bigger release again, we're seeing like agents, we get it. We're seeing multi- aents. We get it. We're going to see net new interfaces. We're going to see new data centers. We're like there's a lot of more obvious things. One thing that might not be as obvious to uh you know newer to AI folks is the concept of self-learning. So a lot of people believe that when you're having a conversation with Chadi or Claude as you are having that conversation that it is like learning about you. It's not really learning. It's just that your conversation is in its context and that it is processing. Now with that added couple paragraphs or when it's creating a memory file on you again it's just adding it into either a rag system or yeah just in time context that it's grabbing. The actual self-learning that we might see is that the model itself might update and improve and literally learn and that like the model weights would change the functionality of the model would change. That's a big part of it. And then the second is that the the way that it decides when to uh learn or improve or change or shift is not going to be when a human is like, "Hey, can you now selflearn?" No, it's going to be looking at some sort of environmental trigger or context or it's going to know, hey, I've been listening to Marina's calls for the last 5 months. She's been deciding whether or not her next hire is going to be based in Nashville or New York. I can see that she just hired Jeff Smith and Jeff Smith lives in New York. Therefore, I just got feedback that I can update in my own brain that she picked the New York one. And so based on what we decided as our decision framework, she seems to right now be favoring high-risk higher payoff decisions. So that grabbing of little details from from the context which humans do extremely well, humans that are aware and paying attention do very very well. But like we've seen the most rudimentary versions of this like you go on Netflix, you watch some sort of, you know, movie or you go on Hulu, you watch Chad Powers, whatever, and you like upvote it or that's environmental feedback. That's context. That is a trigger so that it can better improve a recommendation engine.
So basically the advice we're going to be getting from AI in a year, they're going to be comparable to a great strategist, right? It's it's certainly going to be a lot more customized. Like the direction of all of this stuff is that every single person is going to have their own AI system, their own AI operating system. So every single thing is going to become a market of one. Your AI system will be purpose-built for the things that you needed to do. It'll know your tone of voice. It'll know your hopes and fears and cholesterol levels and all these things about you. Maybe it won't blend work and personal as much as in your life, but it will be personalized to you. And you can imagine as you experience the world, every blog post you read could be customized to you. Every website you see, there are tools right now like Flint and a bunch of others that are creating brand new hypercustomized landing pages in real time. So that as I'm visiting nike.com or whatever that I'm seeing the alley version of that website, maybe it knows that I love, you know, dark green. So it's going to show me the dark green shoe and showing you women's stuff, not men's stuff. Yeah. Exactly. Well, I buy a lot of men's clothes, but Yeah. Well, or knows that about you. Men's clothes that are going to fit you. Exactly. So everything having that market of one, not just our AI experiences, but the output. the idea that my agent is going to talk to your agent. We're going to have probably early signs of that this year. I already see it happening. I have people emailing me going, "Hey, Alli's agent." Like, they already know that the thing that is reading my Gmail first are those proactive agents. And so, they are talking to their AI systems. And the I can like, is that not weird that they're writing emails to my agents. I see it in my Instagram DMs as well. Hey AI Ali Doo and people are already starting this proxytoxroxy communication. It is going to be even more important to have actual personal relationships because if everything is just your proxy floating around in the you know interwebs and metaverse and wherever what a weird life to lead and sad and lonely likely. But it is the hope that by having some of these proxies all meet up with each other, things can happen faster. Yeah. Like if we were planning out this podcast, let's say, which I know we're just like riffing and having fun. What if our two AI agents had had a meeting on our behalf and then came back and said, "Here are the five questions that you guys should start with."
What's going to happen to Teams then? But I'm thinking like if my social media manager is able to pull off whatever she's doing for eight hours, then she's going to be able to pull it off in 20 minutes. Does that mean she's gonna have more clients? Are we moving to a world where you have multiple people that you're working with? So smaller teams are going to be able to pull off what bigger teams are doing today. There are going to be some companies that say, "Great, we can reduce 75% of our headcount and now instead of eight social media managers, we have two." Right? That is one path that some companies are taking. There are others that say, "Wait a second, we have eight really smart people who deeply know social media. I'm going to keep two of them on the core task. We've always wanted to launch on YouTube, so that'll be person 3's job. We've always wanted to create audio files of all this stuff in 70 different languages. That's person 4's job. We've always wanted to, etc., etc. So you can imagine either taking new tasks on that make you more visible to more people, you can gather more clients, you can provide more uh value. Um you can launch net new business lines like maybe you decide to use many chat inside of Instagram and maybe no one on your team of eight even had bandwidth to do that. But now you can take that on or now you can build out that second brain of your voice and constantly have it be updated because one person's job could just be to maintain all of your AI skills and projects whatever related to your social media like that is now something someone can do and I see this happening in my team the way we I don't know we 5x the amount of output on social media because of that couple weeks or months. Yeah. because um in the last I would say like 3 to four months but the past month has been especially act because now a person who used to do guest outreach is also doing my PR is also doing my GEO like gener generative engine optimization because she's using claude to do that and it's just fascinating like for me I don't see laying off people I see that we're just going to 10x our output
The last question so somebody finishes this video sets up claw does all of the files in one here. What's the gap between two versions of that person? One that said clut up and one that didn't. They are going to have a system that can better help them and their business without heavy lifting. And that means you're not heavy prompting every single time. All of the answers are more customized and valuable. You don't have to keep resetting up your projects and systems and grabbing stuff. That's kind of like the obvious gain, right? You are going to be more productive and gain more value. My bigger hope is that as new things come out between now and 12 months from now or now and at least the end of the year that you're going to have less fear as you see these new releases cuz you're going to go, I've actually been playing with aentic AI type things. I've already built a skill. So when you're showing me scheduling, I know that that means I could schedule that skill. when you're showing me brand new dispatch capabilities where I can control all this stuff from my phone. I know what it already looks like on my desktop so it's easier to do it on my phone. Like there's a phenomenal snowball effect that happens especially with beginners in AI where they start on that small task and then maybe if they sleep it's the next day, right? But they're able to get more of those practice cycles in. Yeah. And that is not a complete erase of all of their fear, but it'll lessen it by 30 to 70%. And so much of it just comes from exposure to some of these more advanced tools.
Not just fear of AI, fear of tasks in my case. Like what if this happens? What if that? I'm like, AI is going to handle it. Having more like gusto for your life. Like again, the downside is that I feel like I'm not sleeping as much. But I see a problem that 5 years ago Ally would have been like, why am I having to solve this? And now I'm like, I get to solve this. Let's go. And it's now a challenge. Like I try and break these systems. It is thrilling to be faced with a thing that I don't know how it's going to end to see what that like journey with AI is like. So I I hope that people find this joy, this sense of experimentation, this curiosity and wonder about it and have that agency so that if you're ever like, I wonder if AI can open up Claude and ask that question and give yourself 10 minutes just to see what you can do on that problem.
What happens to the income of that person? It's a it's a great like I would love to be a hyperson be like it obviously goes up they're all going to make so much money. Um there are some people just for this year that are taking a step back on income so that they can fully pivot into the space of AI and I want that person to know that like that's okay. Like your long-term goal should be financial stability not always necessarily maximizing income. I do think that there is going to be some instability in markets. And so if you are someone who learns AI and you are someone who diversifies your sources of income and is intelligently frugal, right, not going down to bare bones, but being smarter with your money, the combination of those three gives me a lot more hope for that person's, you know, net income at the end of the year. Yeah. And it's a long-term play. That's that's something I keep thinking about when you're too too much into like optimizing optimizing. You're like I I started in AI almost 20 years ago. I worked in it every single day for the last decade. I wouldn't do that unless I thought that it was one helpful for me for my own personal business and business growth. And two that I thought I could help a billion people figure this out and I thought it was net positive for them as well. Yeah. So, like my hope of course is that everyone is going to have everything that they've ever wanted, but it is okay to take some side steps and to kind of move along more of a wall than a ladder to be able to get there.
Thank you, Ally. I feel like for everyone who's been listening, uh, sometimes you're doing this manual task every single day, but it takes some time to stop and like fix it. But once you do, once you fix it with AI, you your mind is gonna be blown. Thank you so much for being so practical. And uh let us know in the comments uh what you're gonna handle first with uh with Claude. Thank you. Thank you. By the way, if you're enjoying this and you want to dig deeper like what are the skills, how to automate this or that. I had an amazing conversation with Kan Katan Furge who teaches AI at Stanford and uh he co-ounded a company called Deep Learning AI together with Andrew Ing. His episode was so practical. He was actually the reason I came back home from Davos and started doing this whole claw thing. And uh it completely changed the way we work. So tune in to this episode right after this.