Transcription
So you want to run Facebook ads, but you don't have a huge budget? Check this out.
Start your campaign off with a test budget for three to five days. In this campaign, we're going to test at least four different ad creative. That way, you can look and see what ad creative has the highest click-through rate and the lowest cost per click, so that you don't burn through your budget.
Once you can see there are clear winners, I want to turn off the underperforming ads, and then it's time to turn up the budget.