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Breeding 150 Females?! Brett from Jersey Guys Balls on Scaling & Selling Smart

Proper Royals1:39:01

Transcription

It's Tuesday night, 8 o'clock on the East Coast. Thank you all for being here. The uh early spring January thaw is over. It's back to like seven degrees outside. Thankfully, it's 78 and sunshiny right here in the snake room. I got Brett Towers from Jersey Guys Balls on the show tonight. It's Proper Royals Live.

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What's going on everybody? Thank you for being here tonight. I got uh Brett Towers from Jersey Guys Balls on the show. If you aren't familiar with Brett, you should be, and you should watch tonight. Um, family of entrepreneurs, uh, family business with the uh ball python breeding, but more reptiles and and kind of an expansion. I I think. I don't know, we'll talk about that. But I know he's got a variety of species, far more than ball pythons. But also, if you, I know there's there's ball python breeders everywhere. We're we're all them, right? That's all of us. But uh, Brett's got some incredible stuff and really has an amazing, vast amount of experience under his belt. And I never, I remember being like the young guy in the restaurant, Johnson stuff. But for uh, his experience and stage in life, is is a really high level of experience. So stick around tonight for Brett. He's gonna join the show. Uh, who all we got in here tonight? Thank you. I, you know, I decided like the early birds get a little extra love from now on. I used to like, I don't want to do like a 20-minute roll call or anything. So let's not get ahead of ourselves. But like, if you're here when the show kicks off, like speak up. You'll get a little a little shout out on your logo. We got Aaron from Batter Up Balls, uh, TFN. I'm pretty sure that's the the Fat Man Nation. Shana behind the scenes, how you doing, Shana? Thanks for all the support. John in the Patreon. Nikki, we got a little something cooking. I don't, I can't. This is an announcement that's a non-announcement. How about that? There's a, there's a little project behind the scenes. It's, it's actually pretty big. Uh, I think February 12th is the announcement. I won't be the one making the announcement. But uh, if I were to use the analogy of a band, perhaps I'm like a hired gun to make the band a little bit stronger, to see what I could add to the song, so to speak. So I'm really proud to be a part of that. Um, you have to stay tuned for it though. I can't, uh, that's it. Can't tell you. I just, I'm just here to hype stuff. I can't, can't divulge anymore. Uh, thanks for being here, Nikki. Uh, well, Brett's here. That's good. That means we're gonna have a show. I appreciate that. Uh, James from the Patreon. What's going on, man? Ross, also from the Patreon. Saw him this weekend at the Cold Blooded Expo show here in Minneapolis. We'll talk about that in a second. Chris, what's going on, man? And uh, wait, what does double dipping Brett mean? Is he, I thought I was like the one. Is he like, you know, getting promiscuous on all the little podcasts? I'm gonna get jealous. We'll find out about that. Uh, thank you all for being here. Couple announcements before we get to uh, Brett tonight. Thanks for everybody that came out to the Minneapolis Cold Blooded Expo show this past Sunday. Fantastic show. Uh, I didn't get rich. You know, and that, that's not exactly what I quantify things by. It was packed though, is what I quantify things by. So I really, I'm happy to see that. I haven't done a show in about six weeks. Uh, a lot has changed in the past six weeks in our country. Some people think one way about it, some people think another way about it. From a business stance, what does it mean? Uh, I'm going to ask Brett those questions a little bit later tonight. Uh, we'll talk current market strategies and stuff. But I'm curious like, what you guys are seeing out there in the market? For Pete's sake, I don't need, you know, let's not like, let's not go all tribal on this stuff. But I'm just curious, what, what, what are y'all seeing out there in the in the market right now? Felt pretty good. Uh, I had a really strong week leading up to the show. I did some uh paid advertisements and they paid for themselves in spade. So thank you all, anybody that purchased anything. And the day of the show was solid. It wasn't, um, amazing, but it was very solid. So February's off to a good start for sure. Um, the next show will be uh, the Snake Discovery show in Hastings, Minnesota. That's just a suburb of the city, so still here in the Metro. And that's of course with uh, Ed and Emily. Tax season plus Ed and Emily plus, you know, maybe some optimism cooking in the marketplace. I don't know. Um, we'll see. I, I'm, I'm feeling good about uh, sales right now. So I, I, I think it's March 1st. I have to look. I admit I did not confirm on my calendar before the show. But uh, it's very beginning of March. And then of course, Tinley is right after that. We're like five weeks from Tinley coming up. Uh, huge thanks to um, my good friend Bo. Uh, Bo's a very talented, skilled tradesman, craftsman, has been a huge help on this uh, car wash conversion, which I still can't believe I say out loud. Those of you that don't know, I bought a car wash. One of the bays, I'm turning into a uh, reptile facility, primarily ball pythons and rodents. And today we put up the walls. Look at this. So we got the walls up today. Yes, it's that cold. It's like the high today was like 12 degrees. There's plywood over where a door is going to be, and I have to be able to come in and out. So you just, you know, you kind of cover it up with the plywood and move it every time. But uh, it's coming along. Under the um, sheetrock is spray foam insulation. Under that is framing. And that used to be a car wash. How cool was that? So uh, it's coming up. If you ask yourself, what are you, what were you thinking with a car wash? There's two components in Minnesota that are hugely helpful. One is in-floor heat. That's singular to not to Minnesota, but to very cold weather places. Most of the factories, office buildings, industrial centers all use in-floor heat. Um, and then the other thing that was really attractive on this was the in-floor drains. And I get the other two bays of the existing car wash to make a little cash flow. And I have to say, in January, the car wash paid for its mortgage in January. So I'm not out of the woods. Don't get me wrong. I'm not claiming brilliance yet. But maybe it's not going to be a total failure either. So the needle's moving a little bit positively. So uh, but I have to give a huge thanks to Bo. I don't know if he wants me to say his full name or not, so I'll just leave it at Bo. But uh, if you ever have uh, uh, wintertime or offseason, uh, trade work, craftsman stuff, and a specialty as concrete and floors, let me know. I'll be happy to refer him to even as a uh, consulting resource. The guy is totally worth uh, just engaging with on that. Um, Cold Blooded Cafe. I said Cold Blooded Expos earlier. Cold Blooded Cafe, uh, they sponsor the Thursday morning show, Proper Cup of Joe. Thursday morning, 7:30 AM. Start your morning off with me and Joe, a reptile guy and a non-reptile guy. But why I bring up C Cafe is they have reset my promo code, which is proper 11. If you used it before and you want to go back and get another discount, I recommend you do that. The time is right for that. Huge thanks to uh, C Cafe. We're entering our third year working together. How cool. Um, huge thanks to Desiree and the team. Thank you all so much. Go support them if you uh, if you need some frozen rodents. And I think that that's about it on announcements. I don't think that I've missed anything else. Uh, let me think. Tomorrow night on um, Not Another Reptile Podcast with uh, Holly from Teoma. Good friends, Sarah and Josh from Sundog Serpents will be on. You're gonna have to check the time on that. I, I, I hesitate to to quote the time. I want to say that it's 8 or 8:30 Eastern, but I'm not 100% sure. But you can check out Holly's page for that. Um, Brett from Jersey Guys Balls. We met. We certainly met in Daytona in person. I can't remember if we met before that or not. But Brett's been on the show before. And since he's been on the show, uh, we've hung out at Tinley, um, several times now. But we also call, consult, ideas, bounce ideas off of each other. Um, I find him to be a really great resource. I find him to be insightful and experienced. And um, in that way, uh, and we'll get some details from him, although I think the first episode covered it better. We don't need to rehash the same stories over and over. But family of uh, entrepreneurs, several family businesses, uh, multigenerational, uh, support in the uh, breeding, um, endeavors. He raises his own uh, rodents and ASFs as well. I mean, ASFs are rodents, but I think he has other species. I only have ASFs. Anyhow, I enjoy working with Brett. I enjoy talking with Brett. And uh, I enjoy having Brett on the show. And if you, again, if you don't know him and you're just here for like the whiz-bang genes, I'm pretty sure uh, he delivered a visual monsoon to somebody today that was self-produced. We'll get into what uh, what his crazy things are that he's producing, like really high-end, um, options and opportunities for buyers. So uh, please welcome back to the Proper Royal stage, Brett Towers from Jersey Guys Balls.

What's going on, Brett?

What's going on, Adam? How you doing, man?

I'm good. I'm good. Did I tell any lies about you?

I don't think you did.

Okay, good. Yeah, they seem pretty on point. I should start like a segment where I'm like, all right, here's seven things, but one of them is an outright lie and just and just go on and never clarify. Just let it be like that's hilarious.

Uh, Brett selling, um, you know, um, green anacondas at a closeout price these days. Call them for your next anaconda. That's what uh, that's what people come for. You know, honestly, six, six truths out of seven is really pretty good. That's about all you can ask for in life. So when you're winging it and you get six, seven, you're you're winning.

That's right. I, you come here for entertainment. I'm I'm here to deliver. Who cares about the facts? We're not gonna let those get in the way here tonight.

Uh, look, it's fitting. How about your birds this weekend, huh?

I know, I know. Good birds. We got. We'll see. You want to, you want to call a, um, you want to call a forecast or, uh, what's your, what's your score?

Yeah, what's your score here? Well, how about this? Well, I don't have a wager. I'm not gonna wager against you because I kind of like the Eagles to. I was gonna say, like, let's make it kind of friendly wager for, you know, Tinley in six weeks for a beer or something. But we, uh, all right, how do, how do this? The question, the total combined, like whoever gets closest on the total combined and then just bragging rights for the score.

Sure. All right, all right. What do you got? Your your home, home field advantage. Go ahead.

Um, I'm gonna go 30. Oh, geez. 21. 28. I'll go 34 to 21. Eagles win. 34, 21. 55 points. Eagles.

All right, I'm writing it down. Not that the internet's gonna forget. It'll always be here. But I'm gonna write it down anyway. So Brett's got 55. Here's my, I I kind of like your number. Here's why. Uh, if the Eagles win, it can't be a close game. The Chiefs are like historically the best close games. They've got to get ahead. They've gotta win. Um, I don't know. I don't, I don't even know who I'm rooting for. I like, I'm not from Philly, so I mean, I got no dog in the fight. I'm not from the city. I really don't care. Um, but I mean, chasing history on the one hand versus, I really, I mean, I even like Siriani. I think the guy gets the short end of the stick. I like the dude. All he does is get you to a Super Bowl two out of three years in a row, and he just eats it constantly. Even earlier this year, everybody was calling for his job.

That's right.

Yeah, if we lose this week, he might, people are gonna call for his job. CRA, like it's insanity. Um, it's, it's second only to the people that call for Tomlin's job. Give me a break. So anyway, that is nonsense. Um, I think, uh, um, gosh, I think this one's gonna get out of hand. I think it's gonna be very high scoring. I think it's gonna be like, I'm gonna take the over on your 55. I'm gonna call, um, I'm gonna call it, uh, 30, uh, something crazy like 35, 30. What do you get to 32? 30. I'm gonna go six. I'm gonna go 60. How crazy is that? I'm gonna go 65. And I'm gonna, I'm gonna go Chiefs in a close one. Um, I think Chiefs win by like three or seven. Um, and and with a heart attack. So I'm not rooting for that. But I mean, if if there's a wager on the line, everybody knows I'm not giving up my money easily. So, uh, that's what, uh, I keep saying to everybody, it's either gonna be Eagles blowout or Chiefs are probably gonna want a tip one.

Yeah. But I don't know. Yeah, we do take the serious odds. It's, we'll see. You know, I, I see wagering, which I don't wager or gamble ever. But I see that as a, uh, business decision. I can like the outcome. I can dislike the outcome. But at the end of the day, emotions have nothing to do with it. What do I think will happen? So I may very well end up find myself rooting in the game for the Eagles. But, um, but I, I do think, uh, from a business standpoint, um, uh, I think that's what I'm gonna go with. So 65 is pretty hefty. But you got to say, at least it'll be entertaining. At least it would be entertaining at 65. AJ Brown's gonna want the ball. Saquon's gonna be running all over the place. The Chiefs are gonna Chief. This is gonna be a high. I think this is gonna be a shootout. I really do. And, um, uh, anyway, there we go. Good luck to you and your, your guys. Um, I really do like him. And like I say, I really, I have, I have a lot of respect for Siriani to put up with the nonsense he does and really not to lose it. Like I've never heard him speak the sentence, hey, two out of three years in the Super, what more do you want? And he should, he should come out and yell that. Anyway, what's been going on, man? Haven't seen you in, what do we figure?

Tinley was the last time.

Yep. Tinley. Yeah. Um, so it's probably been four months. Is, um, but not much been going on, man. I mean, I'm breeding right now. Um, we have more females than we've ever had. So it's a lot of breeding going on. Um, I think we're probably breed 150 females this year.

150. So you're gonna, you're gonna approach a thousand hatchlings this year.

We'll see. I'm sorry. No. Yeah, because like what two, three or three quarters will go. Okay. You're gonna approach 700 hatchlings this year, probably.

This year, I believe we had, or well, last year we had 400 hatchlings. That's a huge step up. Percentage wise, it's like 40% more. Again, it's been like that every year, basically. So our first year we did 19, then we did 33. So it's basically this same. And then, um, 33 to 59 this last year. So if we could hit around 75, 80, um, that's where I figure we have a lot of first-time females. So I bet our percentage is probably gonna be 50, 60%.

Yeah, okay. Um, but we'll see. You said this year, I feel like when people are starting now, you, and sorry, I know we talked about this some on the last show, but give us just the 30-second, like, how long have you been at it? What do you got going on? Introduce yourself. Give your, give your brand pitch. Sorry, we just jumped right in, like, like everybody knows, every, you know,

Uh, so Brett, Jersey Guys Balls. Um, we're from South Jersey, right right outside of Philly. It's me, my dad with the snakes. Then me and my girlfriend do a bunch of leopard geckos. And then we have a bunch of other reptiles that are kind of just pets. We don't really focus on breeding them. We probably will eventually. Um, just got my first snake in 2020 after, like, watching the ball python market since 2014, 2015, early in high school for me.

Okay. I'm sorry, why are we watching the market in 2014 in high school? And if you were watching it, why did you wait till 2020? What's that?

I wasn't allowed to have a snake. My mom's not a snake person. My dad really wasn't a snake person. He had snakes in the past, but not like the magnitude that we have now. Um, but being in high school was kind of under their roof, under their rules. Um, then I went away to college, transferred home during COVID. COVID hit, and I was like, I'm getting a snake. And I just ordered one, and I didn't give my parents a choice, really. Um, and I fell in love with it. It was so cool. I think it was like, Super Pastel, Leopard, double het hypo, Pi. Um, and it was, it was just such a cool experience. I remember the first time I held it, I was shaking with it in my head. Uh, it's just the first time I ever held a snake. And, um, after that, uh, we kind of just, because it's, it's another business that we're starting up. After we started looking into ball pythons a little bit more, we're able to write off income from another business that we have. So kind of just spiraled. And then next thing we know, we had 400 snakes. Now we have probably 600 snakes, including hatchlings, obviously. Um, but yeah, we got, we got a bunch of snakes. And we, we've been breeding for about, this, this going to be our fourth year breeding. But we've been, we hit a bunch of cool stuff last year, and we got a bunch of cool stuff coming this year, so we're excited about it.

Yeah. Uh, well, I would say so. And actually, I thought you'd been at this longer, given some of the things you've been hitting. So you, you, you really invested heavily to be even thinking about producing the stuff that you're producing. Talk, uh, one thing you slipped in there, and I caught it, but, but I don't think that that sometimes either the audience or people that it's something that's not taught in in schools. You said, we had another business. Sure. And we thought that we could start this business, and it was opportune because you had, I'm gonna paraphrase, but essentially you had profits from that business, right?

Right.

And you're either going to pay taxes on those profits, or you can start another business. And because you're under the same household or the same tax ID number, sure, they off, one offsets the other. So you're gonna give the money to somebody, you may as well give it to yourself. Was that the idea?

Yep. And that's the, that's the main reason why a lot of people who have businesses and make a good amount of money have a lot of real estate. Each real estate property that you buy can be its own business. Um, and that's all right-offs. Um, and over time, obviously, I don't know if I have to say this, but talk to your attorney or your accountant or whatever.

That's right. Please say it. Because because even if this wasn't like a public show, yeah, everybody should have their, their trusted tax specialist because each person's resources are different. What works for you and is legal for, it'll be legal for somebody else, but it might not be the best thing for them based on their situation.

Yeah. And, uh, basically, if you, I mean, if you have a ball python business, that's the opportunity to write stuff off and pay less taxes potentially. Um, so that's what we did. Really. Um, before that year that we started investing, my dad had a significant amount of taxes to pay with his main business that he's had for decades now. Um, but once we opened the business, we were able to bring them taxes down by investing into another business, which Jersey Guys Balls, um, bought a good amount of snakes, which were a good amount of money, which brought down the total income for him down. So he had to pay less taxes. Um, and that's basically what we've done for a couple years now. Just kept investing in snakes, invested in facility, invested in infrastructure and racks and stuff like that. Um, and over time, it's kind of just grown from the first year having a hundred snakes and a couple racks or sea serpent racks. So now we have, I don't know, probably eight or racks and 600 snakes out there.

So I think we always hear the question like, when will you get your money back? Or how much have you made? And accounting, look, math is math. And at the end of the day, it is real money. Sure. However, you could show losses on taxes but be gaining assets. So for, I'll use myself because I don't want to put anybody on the spot. If I buy a car wash last year, sure, it shows that I have a pretty massive loss from the expense of that and the things that I'm putting in. However, I have the equity in that building and that property now, and I'm improving that property. I'm gaining. And then the durable assets, the snakes are really, really actually pretty hard to evaluate outside of the regular market talk. But the durable good racks, the property, the facilities that are better, improved, and all of that. So the, while now that stuff is, you can't really pay the electric bill with that stuff, but as far as a net worth growth and a business valuation growth, right? And you're investing. And that's how like businesses go from like sort of losing, losing, coming back up to break even, and then just skyrocketing. Because I mean, I think, was I accurate? You delivered a visual monsoon to maybe one of our, uh, colleague friends today? I don't know if you want to say who.

It's nobody else's business, but I did hear about it. So they made it public a little bit.

Uh, yeah, I mean, I don't know if they want me to say. I mean, they posted on their Instagram story, but he got a beautiful monsoon female that we hatched out last year. And I mean, it's a pleasure doing business with Charlie all time. So I, I too do business with Charlie, just of a different nature, not involving monsoons, you know, so.

Um, but I, I say that not because, like I say that because I think everybody in the audience, whether you got, how, I don't know what your business deal was, but I'm saying the exchange of value, whether, let's just assume it's cash, but whatever it is, yeah, is is not inexpensive for a monsoon. And we could all probably say, I'd like the revenue of a monsoon in the business. And, and so anyway, I go through all that because I think too many people second guess if they have a business. If you're endeavoring to make money and you're investing money in something like this, if it fails, wouldn't you at least like a little bit a less harder fall on the taxes? Like, well, that's the worst that could happen. The best that could happen is that you start really acquiring some assets and you give yourself a break. Depending on your tax bracket, it could be a pretty big number, right?

Yeah. Okay. Uh, I didn't have that on my checklist tonight, but I am glad. I'm glad that we, yeah, I'm glad that we talked about it. Um, so back to, uh, you said that you would probably, uh, you would pair about 150, and you sort of put the over under at 700 hatchlings. Let me ask you this.

Yeah, sure.

I said 700, my apologies. I put that out there.

Let me ask you this.

Sure. Do you have any hesitations on that volume? And I ask that because we always hear, it's, and it is a tough market. It's a tough business. So we'd all be bazillionaires if it wasn't tough. So it's a tough business. Where do they all go? Where do you see moving them? Where's your optimism in pushing that many? What are your, just talk through your thoughts on that.

Yeah, um, that's a good question. And for 700, it does. I mean, when you hear 700, like that's a lot. That's a lot of hatchlings. It's a lot of snakes, right?

Yeah. Even just thinking about like how many ASFs I need to produce each week.

That's right. But at the same time, like this, we're talking 700 over the entire year. So it's not gonna be like, okay, 700 hatch out in July. It's gonna be like, I don't know, maybe the highest month that I'll hatch something out, maybe be 100, maybe 150, maybe. Um, which isn't that bad. Um, and which because of the pairings that we have going, like we have double heads to double heads going. 90% of them are actually, not 90%, 75% are gonna end up being wholesale. And they're 66% depending on the pairing. If it's a male, 66%. I don't even test it. I just wholesale it as a normal or I'll tell them it's 66%. They could test it if they would like.

Yeah, go do what you want.

Yeah, yeah, yeah. Just because when we're talking about volume, I mean, I told you earlier, we, I think we had just under 400 hatchlings this year. Um, and we still have a good amount of them. And there's a good reason for that. If I wanted to sell them all, I would have palm streets every week. Um, but because we have, uh, Bob's show next week, Tinley the next following month, a local show two weeks after that, then Troy show two weeks after that, and then we're considering Nashville. We need to have that volume, um, and that supply. And I need to have the ASFs to feed them. And I don't have a choice about that. Um, if that means I can't sell some ASFs one week, then I can't sell some ASFs. Um, but not, it doesn't make me hesitate as much as it would have before the previous year when I had 400. Last year, I was able to really evaluate and see how how much work that was, and it was a lot of work. I won't lie. Um, we're talking from 400 snakes to having 400 hatchlings in the same year. Um, and again, we don't have them all. Yeah, we don't have them all at the same time, but it still adds up. Like, I, at my max, I probably had close to 250. Um, and that's a lot of snakes, uh, regardless of whether they're hatchlings or adults. Um, but it, it's not, so the difference between a 100 hatchlings and 250 hatchlings isn't that much.

Um, I was gonna say, once you have, yeah, the facility and the resources, like I'm assuming, I could be wrong, I'm assuming you're not spraying these tubs with a spray bottle and manual, you know, I'm assuming you have some sort of sink facility, mass thing that that can handle it.

So yeah, exactly. And that's why when we built our new facility, we had a barn out back, we kind of just transformed it into a snake room. We were all about efficiency. We knew we're gonna keep upgrading. We knew how many snakes we were eventually gonna have. Um, we have a nice commercial sink. Nothing compared to Adam's sink or anything. Um, but we have a nice commercial sink. We have two hose reels on each side of the room to be able to water a snake sufficiently. If I have to spray down a snake, it's happening while I'm watering the snake. Um, I mean, really, we have two bad months out of the year with bad sheds. It's basically mid-January to March. Um, and that's because the only thing we didn't do well with the room was insulate the floor well enough. So that when it's real cold outside and real hot inside the room, there's condensation on the floor that I have to deal with with towels or whatever it is.

Is it, is it concrete?

It is concrete. Under tile. It's under the tile.

I was gonna say, if if it's not, the concrete will absorb it. That's something that actually, here, when I was, uh, talking to friends and mentors, they were like, whatever you do in your place, if it's concrete, at least seal it. If not, put epoxy over it. But then you'll be able to control your humidity a whole lot better, you know? And I'm like, please, that's what I need. I have, I have epoxy in the floor in here. But because it's all forced heat, man, it's so, uh, forced air heat, it's it's so dry in here. That's, I mean, that's a problem. It's so well insulated in the building that we, when we're in the winter, when we're running all the time, that the humidity gets up to 75, 80% just ambient. And because of that, we have almost have to turn on the ACs just to get some of that moisture out of the room so that the condensation on the floor isn't so bad.

I am arguing right now with the inspector. He doesn't believe that my ventilation is gonna cut it. And I'm like, he's like, you're not gonna ventilate reptiles in a Minnesota winter. I said, yes, I am. I'm gonna have thousands of rodents cooking this room. And I'm also allergic to the rodents, so I've got to get their dander out of here. But to the exact points you're talking about, like, if it's all about efficiency and as small a footprint as necessary, all this stuff creates. I got, I'll have heat panels creating heat in there. Like, yeah, it, I'm not worried about the heat now. Now that I, I got the spray foam, in-floor heat, all, I mean, heat's gonna be great.

So, what's your, couple things from your, your last, uh, little segment there. Um, what are your personal, like definitions, rules, guidelines for wholesale? What stays? So like, sure, we, we probably got like, we all probably have like holdbacks, right? Could be holdbacks, but I'll sell them if somebody wants to pay me. Sure. Then for sale. And then whether we know a wholesaler or not, we have these ideas of like, I would wholesale that if I could. Yeah. What's your, when talk about again, I keep throwing this number around, maybe it's less, maybe it's more, but 700. When you think of that, what's gonna be your definition for what hits wholesale?

Yeah, so that's a good question. Um, because we're still relatively new. I mean, we've been in it five years now, I guess. This is our fifth year being in it, fourth year breeding. Um, we're still kind of replacing the lower-end females that we originally got. Like, we have plenty of, I think I have, I think I sold it already, but we have a plain spot female out there. We have a plain, like a black pastel leopard, and she's given me three clutches, and they've been beautiful hatchings, and everything is always sold, right? So it's almost hard to sell some of these. But now we're getting to the point where this is going to, like I said, this is our fourth year breeding. So the holdbacks from the first and the second year are all coming off the size now. So I'm able to replace the females with the hatchlings that they produced. So it's almost getting harder and harder to figure out what to keep. And it's getting harder because I'm learning more as we go on, and I'm learning what the market trends are. And we might hold something back in 2022 that's just not relevant now. And it might be 1300 grams, ready to breed, and I have something that has two more genetics growing up that's a year behind it, that I, if it doesn't lay this year, I'm just replacing that female before it even lays. Um, but overall, when, so say we have 700 hatchlings, and I don't do by percentages, like I have to hold back 10% or whatever, right? If I look at a snake and I'm like, if I keep this in two years, it's gonna produce something really cool, or something that hasn't been hit yet, I keep it. And I don't even think twice about it. Um, um, if it can replace something that I'm trying to get a genetic out, like we have a, we, so we hit the DG Monsoon this year. If we, that came from a spider double hit DG Monsoon, uh, female. So this year from that same clutch that we hit the DG Monsoon, we hit a spider leopard monsoon het desert ghost female. Although I'm not getting spider out of the collection with that. No one's gonna want to pay me what I want for a spider leopard monsoon het DJ. Built-in discount against you every time. Yeah, when I could just keep it, and it cuts my odds in half if I replace the the dam to that clutch. Um, so there's a lot of different ways to look at it. Obviously, like when you hit like a monsoon clown and a desert ghost monsoon male, you're keeping both of them. Whether it's, you have in the future, you can hit more genetics with the DG Monsoon or Monsoon Clown, or the fact that you just hit a couple more and sell them next year. You have to look at a couple different ways. Um, or like, I mean, I'm sure there's plenty of people that would hit them and just, that's probably worth grand and just take the paycheck now because who knows what it'll be worth next year or the year after that.

That's a tough argument. I mean, I percent. Yeah. But at the same time, like when you're in this, because you also love the animals and you like, you look at your projects and you're like, this could be next level. Yeah, like 30 grand's 30 grand. That's a lot of money. But like, it also be really cool to hit the monsoon pome with that same male.

Um, I think it's worth actually diving in on that because, yeah, um, typically, not everybody, but a lot of people that are hitting animals that, let's just use the number 30 grand. We, we could pick any, any big number out. We could pick 10,000 out. Sure. The people that are hitting those, maybe not the 10,000, but actually, I would say most of those people are established businesses that have an annual revenue well into, uh, the six figures of revenue. Doesn't necessarily mean profit, but revenue, right? And at that point, I mean, 10 grand is significant, but it's not worth like trading in the future when it's that small of a portion of your total revenue or your total business for the year. Because it's not like, it's not like you're going, oh, I sell that, I take the rest of the year off. Right? No, you still have 70 to 90% of the work still to do. But you don't have that amazing asset. And that kind of clicked with me. Like, I, I, I invested in a snake. I did not hit the snake, but I invested in a snake. And I've had some offers on it that are astounding. I never thought somebody would offer me that much for a snake. And I'm like, no, I bought that for the specific goal. Like, that money is not gonna, that's a temporary fix, right? Financially, but it's a permanent problem if you take that snake away from me.

So, so that's the biggest thing. Beast Morph is saying, I kind of relate to that. So if it's a female, sell it. Male, keep it. There's, there's so many different things. So when you're talking about something as new as a monsoon clown, where there's less than 10 hit in the US, we'll say, um, if you sell that male, I'm not sure how many males have been hit. Um, if you sell that male, you're immediately putting yourself behind the game because now you have to hit another one. Right? Not only that, you're get whoever you sell it to, they're, they're off to the races. They just leapfrogged everything. Yeah, they're, they're less than a year away from breeding that male where you have to hit another one, and then you're less than a year away from, uh, breeding a male. Um, and when it comes to ball pythons, where a monsoon clown could be 30 grand this year, and there might be 30 that are hit next year, and they could come down to 10 grand real quick. That happens fast. Um, so you kind of have to look forward and think about, okay, if I sell this male now and get 30 grand, I'll have 30 grand. If I breed this male next year and keep, say, I keep 10 hatchlings from those clutches, what's the value on that? Like, now you have that 30 grand male still. He's a proven breeder at this point. You have five clutches from him, and you have 10 holdbacks that you would have had to buy if you didn't have them clutches. So I guarantee you it adds up to be 30 grand, and that's not even talking about the snakes that you actually sell from the clutches.

Yeah. And not even, I mean, just to just to play devil's advocate for everybody in the audience going, well, you don't know that it's 30 grand next year. But you 10x the volume. Sure. With his offspring, if not more, probably maybe 12, 15, 20x. So while he, his value might have fallen, the, it's not, it's not down to a twelfth. It's not, it's not falling by 95% in most cases. Yeah, it's like, uh, so Will from Royal Canadian Reptiles, he always says, a sense, when you invest in a snake, you're not just investing in that snake, you're investing in all the offspring that snake's gonna give you. So if you invest in a $5,000 snake, like, okay, that particular snake might come down in value to $1,000, but all the offspring that you hatch from it might be worth $10,000. And who knows where you're gonna hold back that you're not gonna have to invest in again. Um, because you're holding it back, it's technically like free money.

Yeah. Well, and I, I think the flip side of that too, has been, uh, a little bit of a buying opportunity for me, and maybe for other people, when breeders like yourself are selling, uh, females. Oh, yeah. You've already made your money on it. Like, you're, you're, you're playing with so much house money that if you can, and I'm not saying people should just go and lowball you for it, but I am saying if you're moving 10 females, and I can find five of them I'm interested in, I might be able to go, look, man, I'm gonna clear your space. You've already made your money on it. You're still gonna get a good payday. Let's, let's do, let's get this thing done and move on.

Yeah, absolutely. And going back to that, the main reason why I say I'm more likely to sell a female, it's just because of the time to hatching snakes. If I keep a male, I could breed that male next year. If I keep a female, I'll be lucky if it lays eggs in three years. CRA. And that's what I'm learning. When we were first getting into it, it was, your, if you feed it rodents, your female is going to lay in three years. It will lay. I'm like, I, I feel like 30% of my two and a or one and a half year olds lay at two, and maybe another 30% lay at three.

Yeah, I find a very low percentage lay before they're three or three at all. I don't have a huge amount of experience or the same amount of experience volume-wise as you do, but I found a few things. One, some of those two-year-olds will get massive. I have orange dream pi. I cannot believe how big that girl is. And I'm like, amazing. Remains to be seen whether she'll give eggs or not. I think that she will, just by, I mean, you can tell when a girl blows up. Like she's eating the same number of rodents that the one next door is, but then one next door is tiny compared. You're like, okay, something's going on here. But, and I mean, she has follicles and all that. I've had animals that lay in their second year, and one girl that has eaten about three rodents in a year and a half after laying two eggs after I bred her. Like, the only reason she's even still here is that I don't want to sell her until she starts eating because as soon as she does, she's going right out the door.

Well, and it's not even because I don't like her. It's because she's become obsolete. I've, my, it's taken so long that I've advanced past using her. Um, so I'm kind of with you that I like, in the case of that one that I, that I highlighted, if she's massive and looking phenomenal, great. Yeah, but the, I don't know, she's 1100 grams and has some follicles. Yeah, I want to see it myself. I know. And I know people do it, and they have success. It's not like my girl died. She's just not producing anymore for me. When I did that, I, I want to see him. I want to see him bigger. And the weight's important, but it's really that body condition for me that I want to see. And that's, so that's something I learned from, um, Kenova Chase when I went down to their VIP event. He's like, we have, uh, 1400 gram girls, but they're different than a different 1400 gram girls. There's a long and skinny 1400 grams, and then there's a short and chubby 1400 grams. And that 1400 that is short and chubby is what they choose to breed.

That's right. I agree.

Yep. I, I, I would guarantee you, just because I mean, like everybody's different. Like, there's tall people who just take longer to fill out, and there's short people who fill out quicker. Um, and when it comes to snakes, it seems like until they're filled out, they are not gonna produce well for you. And if you do breed them too young, it could, I mean, when I, so we've had a couple small snakes lay eggs, and we just find they take the next year off, no matter what, and possibly two years off.

Yeah. Would you rather have one clutch of four eggs, or like, or three years? Yeah, three clutches of like six eggs each. Um, and then you have your, you just have your random beasts that, I mean, we have one female, she's laid three years in a row, 13 eggs each. It's like, I can't stop breeding her. Um, yeah, she, if you don't breed her, she's gonna lay slugs. Um, but yeah, I mean, there's just, it's so complex. Like, each individual animal's different. Um, and you can obviously tell when they're starting to grow follicles, and if they're too small, we just hold off. And it's not, yeah, just let them be.

Yeah, we probably, I think we brought one snake, man. I don't even know. She was like, 1500 grams and she was thick when we started breeding her, but man, she laid eggs and she just did not do well for us after. Um, and I, I guess that's just working with animals and give it to the game. And yeah, but that's why I like, you live and you learn. And I, I'd much rather hold off and have that female. And I care about the snakes. I want, yeah, struggle after they lay eggs. I think it's easier to do when you have certainly the quantity that you have. But even myself, I'm at the quantity now where I'm like, I think this year I'm pairing 55 females. Yeah, I'm at the point this year where I'm like, I, I've got enough. If it doesn't, if I don't pair it, I don't pair it. But when you have three or four, and you've been waiting two years, or or you have seven or eight, I get it. I was there. I, I remember, I, I know, um, I will say like, when

We were first starting out, we had no patience. We were buying any breeder clown we could, and there were none during COVID. So we were paying extreme prices for them, extreme. And forget even clowns, those are the days of, "Don't ever sell any female." I remember hearing that as the advice. Anything, I mean, we bought our first pastel DG clown for like 15 grand. Um, and like, I mean, obviously the prices have come down, and that's just because everybody who has bought a DG clown has probably produced one by now. Yeah. Um, so that's just what happens. I mean, people need to understand that's what happens. It's supply and demand. If everybody has DG clown, then obviously there's going to be more DG clowns. Um, but yeah, I mean, I don't know. I can understand being impatient because, man, those first couple years, like last year was different because we had almost 60 clutches. I was like, "Oh my God, there's so many." But the first couple years, I'm like, "When is the next one hatching? When is the next one hatching? Next one hatching?" I remember like the almost like the letdown after they hatch, no matter how good the clutch was, you're like, "There's nothing to look forward to. I don't have anything to look forward to now." Yeah. And I still get that feeling. I'm like, "Yeah, after my first clutch, my first year, there was like six months where nothing laid." I'm like, "For no reason right now. Nothing to live for right now." Um, but man, it stuff changes fast in this industry, I'll say that. That's for sure. Some goes really fast, and some goes really slow. With, um, genetically, things don't go that fast. It feels fast, but they don't go all that fast. Yeah, it really does. Like sometimes you're like, "How are they hitting that?" Like, I mean, obviously when you think about Justin, it's a different level, but it's like, "I just made double H for this, for this." They just, they just made it. Um, it's tough sometimes, and sometimes, man, it could get you down in your, in your feelings a little bit. Like, "What am I doing? How am I?" That's, I had to shut. When I discovered Instagram, I was like, "I guess I was the old dude in the room." I didn't have, I didn't have Instagram till I'd had ball pythons for like two years and been breeding. When I got on Instagram, I was like, "Yeah, what have I? Oh no, I am." I thought I was like getting somewhere, and I'm like, "I'm doing nothing. I'm over here playing with my peas in the sandbox. This is ridiculous." Yeah, it can, it can, it can beat you down pretty good sometimes. But in the end, like you just got to remember that before you started breeding snakes, you loved them, and you still do love them. And sometimes it's, sometimes it's easy to forget that when you're thinking about producing, producing, producing, and producing the next cool thing. Um, I think the other thing to remember is there's a, there's an appetite for every flavor. It's one of my favorite expressions in life, whether it's people's, who's attracted to other people, what, but you know what their style is, what they're into, uh, food, snakes, all of it. Uh, there's, there's a buyer at every level. And it's, it's really reaching your customers with the best, the best, uh, product that you can bring to them at, at that, at that level, I think. And there, it's great because like you said, there's so many different appetites, there's so many different price ranges, there's different strategies for each price range, there's different ways to market each of them or sell each of them. Like, obviously, I'm not going to, I try not to put $100 snakes on Morph Market. It's just, there's a million of them. Someone that randomly chooses mine. Um, so if it's a $100 snake, and it's a male, especially, it's getting wholesaled probably. Um, I'll take. I was gonna ask, do you even keep those, or is it, is it just, it's just quicker to go keep the space, less feed, all that base feed? Um, it's not that I don't care about that particular animal, it's just when you have a, a $100 animals, and on Morph Market, there's already 10,000 of them, the difference between you selling it at a 100 in a year and you selling it at 20 now, and not feeding it for that year, is slim to none, or, or even in your favor upfront. Yeah. And if it, if it cost you $50 to produce that snake, if that's how you calculate things, and you sell it for 20, it's a lot less of a loss than if you sell it for, for, uh, 100 in a year. Um, yeah. And people want small snakes. If you're buying a pet, you want a small snake. You don't want a year-old snake. Um, I don't know. There's, I wholesale a lot of animals, and people usually come back and buy more wholesale. So obviously they're selling them wherever they're selling them well. And that was kind of like, again, there's an appetite at every, at every level. Something that's not worth your time may be how the other person gets going and gets cash flow to be able to buy that one snake that'll get them in the game to that next point. So, um, yeah, explore those relationships. Um, I know that this stuff is like the most heavily guarded secrets in the, in the industry. You, what strategy would you say for people to find wholesale buyers? Would you recommend? So that's a really question. Is that vague enough to protect yourself, but still be able to talk about it? Have any secrets? Honestly, the main way I find wholesale targets is using the Morph Market auctions. I'll wholesale a 10 lot, and I'll have, I don't even put the snakes' pictures on the thing because it would take me too long to get the 10 pictures. Really, I literally just type a list on my spreadsheet on my computer of whatever 10 snakes that I want to wholesale, or I, I try to keep it, uh, organized by gene. So like this past wholesale that I did was a bunch of like 66 and 50% het Monsoon stuff. They could be 66% het clowns too, or whatever. Um, mostly males. They're usually mostly males. Um, but I just type up that list, I take a picture of it, and I post on Morph Market auction. I usually average between 20 and $30 a snake, and I'm happy with that. I say that's better than most wholesale prices, man. Yeah. And the best part about it is, once you do that once, twice, three times, you can just reach out to that same person with the next list. Um, and they might be interested, they might not, and that's okay. And then you'll find another strategy is, if you go to any reptile show and you see a display that looks like it's just the pet shop, uh, they're not like a ball python breeder, just ask them, "Hey, you looking to pick up any wholesale animals for cheap?" They might not give you 20 to $30 like I, I have one guy, he usually offers me 15 bucks an animal at the end of Tinley. If I haven't sold much, it's real nice to get rid of 10, 15, 20 for 15 bucks each. Yeah. And not have to bring them home to feed them. And not that, again, don't take me saying not have to bring them home and feed them in a bad way, anyone. It's just when you have 400 and whatever, 200 hatchlings, it's a lot easier to feed 170 than 200. Yes. Um, and that adds up quick, especially each week. Um, but yeah, I mean, overall, you just need to really just talk to people. I feel like a lot of people are scared to ask if people are interested in wholesale. You'll find there's a lot of people who buy wholesale animals. Um, here's my thought on that, and I've thought a lot about this. Sure, you don't have to agree or disagree. The audience doesn't have to agree. This is just me speaking for everybody who, uh, what's the word I should use here, uh, on my brand, uh, for everybody who craps on people buying wholesale. Yeah, the flip side of it is, most of those people would kill to have wholesale buyers. Oh, yeah. What do you think the wholesale buyers are doing? They're selling your hatchlings that you don't want to sell. This isn't, stop with the labels, stop with the, the posts on Instagram about how evil people are. That's a place in the market, and like I say, you could be helping somebody that wants to make a business and a go of this, right? Because now they have show inventory, they're working on their chops, they are all the things we complain about, they're now handling that for us. All the questions of the newbie buyer that'll only pay $40 for a normal, guess what? They're doing that dirty work for you. Yeah. But they'll be just as quick to post on, on wherever and just dump on, on, uh, you know, because somebody's a flipper or some nonsense. Like it's a part of it, it's part of the industry, and, um, it's part of every industry. Anything they buy is something that somebody flipped from a factory or from anywhere else, man. And not only that, so like when it comes to volume, like 400 hatchlings, there might be 75 wholesale animals, 100 wholesale animals. When you think about a factory or industry, they're getting sheets of metal or whatever they're using, not every bit of that is going into their product. And what do you think happens with the scraps? Yeah, it's, it's wholesaled to a scrap yard, or they'll reuse it eventually. Um, in every industry, there's, there's ways to move the products that you weren't aiming for. Um, and that's what you have to do in this industry. You can't, you can't keep every animal and get 100% of the profit out of it. Well, and it's probably going to, it's going through some channels, but it, but it's probably going to a better place where it'll be appreciated as a pet or a family home, or, you know, the end buyer that paid 30 or $40 for it at a show, right, for their pet, and they're going to adore it versus, you know, we hear of all kinds of horrible things that happen. And I'm not out condemning anybody. There's, there's ethical ways to euthanize animals, but I don't, I don't believe I'd rather, I would rather them wholesale to down to where they're going to be appreciated versus, you know, and I know it happens, and I know that there's, there's arguments for for all of these things, but I'd, I myself, just me, would rather do that than have it thrown in a freezer or or fed to a cobra or whatever. And I know the cobra's got to eat, but maybe they don't have to eat my ball pythons. That's all I'm saying. You know, so that's just me. And, um, um, and I, I have zero desire to be an industry gatekeeper or anything. Do you guys got to do what's right for you and what you can sleep at night about and look yourself in the mirror? But, um, that's my thought on it. Uh, Brett, we're ripping along here. I got to pay some bills really quick. But before I do, um, we still got to get to, uh, various platforms or venues that we would sell at. So, uh, Morph Market, Palm Street, we talked a little bit about wholesale, but shows, live shows. I want to pick your brain on that. I know you've got experience on, uh, those things. And then, uh, I want to get into a little bit of a, what are you seeing in the current like perception of the economy? Does reality matter if perception is so strong? What's going? How do we play this? How do we handicap this? Like I was saying earlier, like forget who I'm rooting for, forget my emotions. Yeah, let's look at the facts or what we think are facts, and how do we play this. So we're gonna get, get to that stuff, audience. I promise you. In the meantime, uh, check out Redline Shipping. Uh, I just cut a video with Robin and his team. I had an issue with a, with FedEx. They made a mistake. Things happen. And, uh, the video tells the story of Redline getting involved. What, what happened? What was the human error with FedEx? And where the value add, what's the value proposition of Redline? And for me, it is that customer service. It's that nearly two decades of relationship with FedEx, and it's, it's the customer experience that I get to have, and that I enjoy, that they give to everybody. So you should check them out if you haven't yet. Uh, use the promo code proper five, get yourself five bucks off of your next shipping label. You get your supplies from Medine. You can get your, uh, uh, temperature information, you can get your insulated boxes. You could call customer service, talk to a human that owns reptiles and is into reptiles and will look out for you. So, uh, Redline Shipping. Um, shed testing.com. That is Charlie at, he used to be, uh, Gray Rider Reptiles. That's shed testing.com for all your, uh, DNA genetic shed testing needs with your ball pythons. There's over 32 genes, uh, available right now. That's just what's listed on the website. Um, he's working at developing, uh, new genetic tests all the time. And if there's something that you see that's in the same complex but not listed on there, he's likely got the test. So in the yellow belly complex, for example, uh, if, if you don't see one of them listed on there, I can almost promise you that he's got it. Um, and if you have something that you want either tested or you want to help him develop the genetic test for, get in touch with him. Charlie's the guy that, uh, handles the testing, he handles the customer service, he's who responds to you. If you message him on Instagram, go check it out. Use the promo code proper 15, get yourself $15 off. That's a lie, 15% which would be more than $15 in most cases, 15% off of two orders. And that is not just two shed tests. You can order as many individual shed tests as you want per order. So stockpile some sheds, use proper 15, get yourself 15% off, and have, uh, Charlie help you out and make your day on, uh, proving some animals, huh? Uh, next up is Rgen Reptiles. That is Robbie in Greer, South Carolina. Uh, Robbie focusing on H clown combo ingredients with other genes like, uh, DG, zebra, hypo, all in singles, doubles, and triples. And I, he might even be starting to have some quad ingredients, but don't quote me on that. That could be a lie. Um, right now on Morph Market, there is a DG clown that he has that is currently available on Morph Market, so you can check that out. Go to his website, Rgenreptiles.com, join the email list. You're going to get first dibs on all of his new inventory before it goes to market, and it doesn't cost anything. It's just perks for checking out his website and joining the email list. He's not going to sell your information, doesn't spam you, none of that stuff. It's just, it's all business. All right, go check him out. Uh, Portuguese Pythons, Danny and Renee Rocha, and Chino, California. They're great people. I can't, I've never met them in person, but we do really great business together. They've been great supporters for about two years now. All of my Ultramel Pi project stuff comes from them. Um, one of the things I love about what they do is they don't rush to hit the double or triple visual. They work to make sure that there's codominants along the way. One of my favorite conversations with Danny was, "What good does it do to hit it if it's already been hit and the market's flooded with that? You're not where you want to be." What happens if you hit it and you have two, three, four codominants that have never been working before? Then you're in the lead. And like, is that sort of insight and thought process that I really enjoy with Portuguese Pythons. So check them out for, let me see here, uh, Ultra clown combos, puzzle projects, hypo DG VPI, triple projects that are featured on Morph Market with genes like blackhead, het ranic, and ghi. Um, they had a late, late season, so their Morph Market is really packed right now. Go check that out. Um, Ball Labs is, uh, Trevor from Aurora, Colorado. Trevor will be starting, uh, jumping into the podcast game. So go follow him on Instagram. You can see when, uh, when he comes up. Trevor's completely unique personality, fantastic person that is completely comfortable in his own skin, which is hard to find. It's hard to live that way, so I always look up to him for that. He's working puzzle, Ultramel, clown, BPI, is antic, trist stripe, Monsoon, zebra, and, uh, Sunset. Um, I love these little details where you find that he's a licensed rodent breeder in Colorado. In Colorado, legally, you have to be inspected to a certain standard and then given permission to breed and sell rodents. I'm not saying everybody follows that, but Trevor does follow it. And I don't think that happens in a vacuum. So if he's doing that the right way, I'm sure he's, uh, breeding his snakes the right way. Uh, he'll be at the ARBP show in April in Castle Rock, so go, go check him out. Last but not least is Chris at BNS Reptilia, the original sponsor of Proper Royals, the original, and still here. How great of a relationship is that? I couldn't be more thankful. Chris has been a mentor, a friend, and now a business partner. He's who I vend Tinley with. We've also invested in a couple animals together as well. But he's BNS Reptilia because he breeds ball pythons, blood pythons, locality boas, colubrids of all shapes and sizes, pituophis, if that means anything to you, bull snakes or pine snakes, and he has the knowledge and does it the right way. He'll make sure that you have the permits necessary, or if he can't sell it to you, he will tell you that as well. And when we have them at the table at Tinley, he will guide you through the process of buying them at Tinley and taking them with you and making sure that you have the proper paperwork. That's the kind of guy he is, that's what he does, and I'm proud to be associated with Chris at BNS Reptilia. He's also the regional, uh, distributor of the Chipper, and he and the Chipper are looking for more regional distributors. If you're interested in that in your local region, get in touch with Chris to talk business with him on that as well. That's the Chipper Coco, if you're not familiar, check that out. Thank you to all the sponsors. All of them are listed down below, and I try and give this plug at least once a month, if not once every couple, or a couple times a month. Also, in the description, you'll find a link to the Dr. Tom Harbin Scholarship Fund at the University of Auburn. Um, if you see the flag over my back, it's the University of Florida. This is how much I believe in this. A self-respecting Gator does not just go throwing pitches for Auburn University. It's in memory of Dr. Tom Harbin, recognizing his legacy and everything that he did for our industry, and not only recognizing it, providing a pathway for future herpetologists, reptile veterinary students, and specialties at the University of Auburn. It's an endowed scholarship that is independently managed. The Harbins do not manage anything with the money, but what a great testament to his legacy. If you're looking for something to donate to, um, I assure you, there's no amount too small. And, um, I think you should click on the link, see if you can, uh, throw a couple bucks in that jar. It goes a long, that goes a long way. Like endowed scholarships, they, they last perpetually because the interest is what, on the, the returns on investment are what have doled out to the students. So it lasts forever. And, uh, what a, just what an amazing legacy. So go check that out. That's in the description as well. Thank you for your patience. Thanks to the sponsors. Thank you to the audience. Otherwise, it's just me and Brett talking to each other, which we could do on a phone, kind of easier. So I'm glad to have you. I got Brett Towers from Jersey Guys Balls. Brett, what is your, uh, what's your feeling on the various platforms? And I kind of asked for like some definitions and rules earlier. Do you have definitions or targets for the various platforms that you use? And when I say platforms, that can be in person, could be Craigslist. I don't think you're selling anything on Craigslist, but however you sell, what are the places that you sell? And then what are the things that like define, I know there's a lot of overlap, but what's like the sweet spot for each one for you? Yeah, that's a good question. Um, there's a lot of different places. So the, we primarily use three. It's just the local shows, Morph Market, obviously, and Palm Street. Um, there's a lot of overlap. Morph Market, we basically, we post everything we have available on Morph Market, whether it's $150 or $110,000. And that's just in case someone ends up wanting that low-end animal or high-end animal, and at least they know we have it available. Um, I will say, if you post something on Morph Market and there's a hundred of them on Morph Market, it's going to be real hard to set yourself apart unless you fill out every detail in that animal's description, like its weight, its birthday. If you could put a video, put a video. Um, and that'll set yourself apart because no one does that. I don't do it. If you put a video, you are going to sell an animal because no one puts videos. Um, I hardly ever get around to putting the weights in, right? I have so much to do. Um, so if you can do that, you'll really set yourself apart and probably the most out of what Morph Market has to offer. Um, I will say, I think Morph Market's picking up. Um, over the last few months, I mean, during Christmas time, the holidays, it's always like this. This is not an industry for around the holidays. Um, you buy ball pythons with extra money that you have. You don't, you don't, you're not going to buy a ball python before you buy your kids' Christmas presents. Um, obviously, it's going to slow down during that time of the year. Um, but the last few weeks, it seems like we're getting a lot of inquiries on Morph Market on a lot of different animals. Um, and the, say, last January and February were actually really solid. It's like you come out of the holidays and people are like, "All right, what's left? I got a little money left. Okay, let's get to work." Yeah. Yeah. And I mean, people know that you're getting ready to start hatching stuff again this year, so it's time to see if you could get a deal if you can. Um, and not only that, I mean, I mean tax season's coming up too, so yeah. I, well, I mean, we're really, we're in it. I mean, everybody's forms were, uh, you know, technically supposed to be at least mailed five days ago. So once you got all your forms, if you're getting a return, you go right to it. If you're not getting a return, you might, you know, dilly-dally for a little bit. Right. Right. We don't want to deal with you anyhow. We want your return money, not your, not your heartache. Yeah. Um, but yeah, what I'm finding is really what you put into Morph Market is what you're going to get out of Morph Market. Um, if you put a lot of effort in, I'm sure you'll do perfectly well. Um, so that's Morph Market. Palm Street is a little bit different where there's more fees with Palm Street. However, there's a lot of pros that come with it over Morph Market as well. I mean, you can move 25 animals within an hour on Palm Street, whereas Morph Market might take you a month to move 25 animals. Well, let me push back a little bit. There are fees on Palm Street, but there's no subscription. Exactly. You got to have your subscription on Morph Market. Yeah. So I agree. That is a great point. Um, but the main difference comes when you're selling animals that are expensive. Um, one fee on Palm Street last year cost us $350, where Morph Market subscription for the year, we have the highest tier, it's $850. Yeah. Um, so it could add up over time. I'm not saying I don't, we probably have paid the same amount of fees as we paid more, more subscription. I think my my main point on it is like, we forget it's almost like the, uh, what do they call it, the recency bias? Like, oh yeah, oh, I just paid this fee on Palm Street. Well, we don't think about the $850 we paid on Morph Market. But I just paid this. I, because I, as I was leading up to this, spoiler, uh, I was like, what, what am I, where do I spend the most fees? And I'm like, right, well, in live shows, I spend a relative to Palm Street or Morph Market, I spend a fortune on live shows. Yeah. So there's cost to every good you sell. Um, yeah, if, if paying fees means I could sell 30 animals on a Palm Street within an hour and a half compared to paying the Morph Market fee, which no matter what, I'm gonna have Morph Market, that's the end of it. Um, but if I can pay that fee, that five to whatever percent, right? I'm going to do that because when I look at recently, I'm, I'm starting at negative $2,500 to get there just yet to have food and to just go to the show. And that's, you're not promised a single sale, and we've had that plenty of times. I'll be honest, I do less. Tinley is one of the shows I do the least amount of revenue at, and it is my very highest expense show. So there are the other things that go into it. Yeah, just being a, the credibility that comes with saying I'm vending Tinley, but, um, it cracks me up because people are like, "Why do you do these little local shows?" I'm like, "Hey, those tables were $40 a piece." Ed and Emily at Snake Discovery show, their table, they might be $60 a piece. I don't know. Yeah, it doesn't matter. I, and it's 30 minutes from my house. I'm out and back in one day. None of the food, none of the partying, none of the hotel, nothing, and I'm home. Did you hear that? I heard some snake fart. Yeah. Nice. Oh my god. Oh, geez. Oh, man. To me, on my, on one of my Palm Streets, one of my snakes was going off, and I was like, "I am so..." That is not me. So, before, before we get going on this, like, like, it's so crazy how like almost tribal everything is. Like there's like the anti-Palm Street, the pro-Morph Market. So to get real specific, I think, uh, I think you, I think that my fees on Palm Street are like 5.9 or sixish, somewhere in there. So yeah, there's a fee, and it, it does cost money, but there's no subscription. So in the one way, again, depending on how you look at it, you're, you know, whether, I don't even remember what the tiers on Morph Market are. There's the $850, there's what, $250 or $300, and then one in the middle somewhere. Um, so you can factor all of that in. Um, I don't know about you, but my experience on Palm Street is it's less work to move more animals. I can verbally describe the animals. I don't have to type things. I don't have to make sure in writing that I haven't made a typo. I just, I show them, I interact, boom, on we go. Right. So that's one of the biggest things where like I've done a Monsoon on Palm Street, and it's so old, but it had one bid. Um, I find that Palm Street is perfect for those local show quality animals, those just above wholesale quality animals that you would feel bad taking $20 for. Yes. Because chances are, you're probably going to get a $100 for them, $150 for them on Palm Street. I think my average is probably $150, $200 on Palm Street per animal. Yeah. Um, and that's if someone offered me that at the show, I would take that as well. And 5% on $100 is $5. That's not a big deal to me. Um, put it this way, if I do at the, at the high-end local show, if I do $2,000 in sales, uh, my fees are probably between seven and 10%. Right. Right. Home stream, not so bad then, right? And much less time, effort, all of that stuff. Exactly. And a lot of times, like I'm not auctioning super, super nice animals. Sometimes I throw up some nice animals just to see what they'll go for in the end. These animals are only worth what someone's willing to pay at a specific moment. Yes. Palm Street's one minute long, so you're not maximizing that. Um, but it's still, it still has the same thing when you're looking to move X amount of animals in a certain time period. Um, I think, uh, from my own, it has its place. Yeah, I was going to say, it has its place, and that's really why I framed like, what's the sweet spot on it? Um, I also find it's what you can make of it. Just like at a regular show, it could be a conversation starter. "Hey, you bought this? You already got the shipping box?" That's what happened last time. It's winter time. I gotta use a bigger box anyway. What, uh, what else we gonna do here? What, what else we want to talk about that I could put in this box for you? You can make, and you don't pay fees on that, you know, that doesn't cost anything. It works great. Um, like you said, like I think I sold a, a fire het Sunset male on there, and then I had a OD double het Sunset female, Sunset codom female. I was like, "Dude, this is perfect." I think you ended up getting it as well. Well, yeah, because you could be like, "Hey, if you're willing to invest in that, you clearly need this. Maybe you already have another answer, but you know, you know the sales techniques." I want to be clear too, I don't know if Aaron realizes. He says, "I see some things going for, why bother money?" You can put a minimum on it. You can, you could take, you can not sell them on Palm Street. I do too. Yeah, especially like I was talking about with the Monsoon, like I'm not starting at a dollar. Um, I started that at, I think, three grand. And yeah, that's much lower than retail, but there's starting to be a good amount of Monsoons on Morph Market for five grand. So what is it worth? Because they're not selling at five grand, or at least most. Yeah, just because they're listed doesn't mean they sell at. And if someone offers me three grand on Morph Market, am I gonna take it? Potentially. Um, potentially. You'll talk about it. Yeah. So, and if two people want it for three grand, then it's gonna go up. Exactly. Yeah. Or, yeah, exactly. Um, but yeah, Aaron, so like, I'm not, yeah, your $500 animals to $700 animals that you put on Palm Street, you're not getting five to $700. You're getting two, three, possibly $400 each. But you're not going on there to maximize how much you're selling each animal for. If you would do that, you would just wait on Morph Market because that's where most people are going to see it, or you would put on Morph Market auction where three days of auction, people can bid on it, not just a minute. Yeah. I, I think we have it totally. I think we haven't totally figured it out yet either. Like, oh, 100% because we can, like, we're just like exploring how to advertise our auctions. Yeah. Like I don't know that any anybody's put up a paid ad yet. Like, maybe I certainly have not. I haven't. And I, like paid ads, paid ads, but I haven't done a paid ad for an auction on Palm Street. Yeah, which actually never occurred to me till now. I was just trying to make up an example. Now I'm, well, hey, why not? Yeah. I mean, I just said people potentially bid on an animal that's, it goes up, click. And even if they don't go to the auction, they could click on your little brand right there on Instagram or any of the meta platforms. Now I'm talking myself into it. Maybe I'm gonna buy an ad the next time. Tens. I think we haven't quite figured it out. And there's, for people that don't know, it is a massive plant sales platform. Yeah. Kill it on there. Yeah, they do. And I mean, it's not just like crazy hearsay. Like when I was fortunate enough to be, well, I was going to say at the ground level, and I don't mean to brag, but I was literally the very first person to to have a ball python auction on Palm Street. And so in some of their pitches, when I was like, I don't know, I'm not really an early adopter kind of guy. I'm more of a blue chip stocks investor. Like I'm an S&P Index Fund guy. I'm not the chase the the shiny thing. And I can't repeat them, but they were throwing some massive numbers about the sales volume per day in plants. And, uh, put it this way, in under a week, their sales volume would pay for two of my houses, which, pretty proud of my house. So like, it's pretty good stuff. Anyway, they're doing a lot. So I, I think that, uh, in that way, at being new and reaching new people, is an interesting. I don't know, I'm, it's, it's, it's an evolution and nothing happens overnight. So anyway, I like, I don't think it's my responsibility to build it. I'm not affiliated with them, right? But, uh, I, I liked it. I've enjoyed it. I've had a good experience there. Yeah, I've enjoyed it as well. I've done, I think three or four now, and honestly, like the most fun that I have during it is at the end of the auctions when I'm just kind of hanging out and kind of doing like a Q&A, and people are just asking me questions. And, oh, cool. It's kind of like a YouTube live or, but I, I don't need to be on a computer or anything. I just have my phone and I show all sorts of animals, and it's just a good time. Yeah, and you can, uh, there's a lot of, uh, what's it called, free, almost free form to it. So like on Morph Market, if you start an auction, you can't be like, "Ah, I'll throw this one in too." Yeah. No, it's a whole new auction. It's on, on Palm Street, you could just be like, "All right, you, I mean, it takes five or six buttons that you have to push, but you can entertain the audience live." Done a couple times. Yeah. Be like, "Oh, okay, if you give me three of y'all that are gonna bid on this thing, let's, we'll do it." Kind of deal. You can do it. It was like, uh, I think someone asked for like combo clowns or something like that. I'm like, "I just had a whole clutch of them." Like, "Here's a bunch of them." And I showed one of them, and someone was like, "Put it up." I was like, "What would I be happy taking for this animal?" I put it up for that, and it ended up getting a couple bids and went for that, and I was like, "Okay, that's an extra $400 tonight." And that's where I mean, it's still new, like we're figuring it out. I don't know what the next evolution of that will be, but there's even like, there's strategies that you could like, somebody that like, like I could see Patrick Adora, the way he analyzes numbers on the spot, like if he could quantify the interest in comments on a certain gene, he could be like, "All right, well, tonight we're gonna add this gene because I've seen it come up five times or whatever it might be." You know? So yeah, um, I think it's fun. It's hard to experiment with business, I get that. So I, you know, it's still experimental, I guess, from me. Yeah, same here. Um, I, I still think there's a lot of great things about it. I still think there's some things that I don't like as much, but in the end, like, it's a better way to wholesale a little bit higher-end animals, I will say. Yeah, I've thought, and this isn't representing it properly, so I, I wish I could do it better, but at the moment, it's a higher, it raises the bottom of wholesale. Yes, I will agree. It's, it's not going to push the limits of retail, but it brings up the bottom of wholesale really easily. Customers I haven't met before that I can follow up with. And like I say, it's still a little bit of a playground because there's just no, when you're doing things live, things live in person, there's not really any guardrails. There's not a field that you have to fill in, yeah, to let it post or to, you know what I mean? So I, I, I like those, uh, those parts of it. Yeah. Shows, what are you seeing, uh, these days at shows? And I, I know you do a ton, not a ton, you do a lot of the national shows, so to speak, the NBCs. For the people that haven't vended those, and maybe haven't vended any shows, what do you see? I think you do, I think you do like a local regional one in Gettysburg, is that right? I do Gettysburg. Um, so you like do between the two, I like the Gettysburg the most locally. Um, okay. If you're just starting out, you've never done a show before, do a local show. Yeah. Um, it's great to be at these N shows and and, uh, Daytona and all these big shows where you can see the best of the best. What I'm gonna say is, when you go do a Tinley, you're spending $2,500 to get hotel, unless you live around there, to get a hotel, to drive out there, to have the tables, to pay for food and drinks at the bar at the end of the night. Um, it, it's expensive. You could probably limit it down to $1,000, but you're sleeping in your car. Um, yeah, it's hard to do it for a thousand. I mean, it really is. Uh, DJ and, uh, Marcus at Tiffany, we'll, we'll follow up with you in just a second after this segment. Go ahead. Um, it, it's just, it's really hard when you're first starting out. Like even us, we, we hit pretty high quality animals, and we've been profitable at one Tinley out of like four or five. And that's what I find. Whereas if you're just starting out and you go to a local show, you're paying $50 for a table. You can sell one wholesale animal and be breaking even. And if it's a local show, you're maybe driving two hours, three hours max, you're spending a tank of gas, it's another $50. It's a lot easier to sell two $50 animals than it is to sell the $2,000 animal you need to sell at Tinley when 85% of the vendors there have $2,000 ball pythons. Um, here's the, here's the ugly, here's the ugly secret I don't like to say very often either. Not only are you breaking even if you sell that animal, yeah, you don't have that animal anymore. Whereas if you sell it at home, you get the $2,500 in your pocket because you didn't have the overhead. So it's like, it's, it's hard time. Like you have to put Tinley in its own box, and you have to, you got to consider like the advertising part of Tinley. Like it's, it's a status to be vending at Tinley, I would say. Um, but I don't know. I'm really enjoying the in-betweeners, the Bob Vu show, the Troy show. Yeah, where it's not quite as costly as Tinley, but it's not your typical local show, and there's a good amount of people through, and it's really, it's a lot of like us, where it's not the big guys, it's a lot of us small breeders that are able to relate to each other a little bit more. We understand you're not gonna make $40,000 at every show. Um, they're kind of, not all of the locations, but they're kind of untapped markets too. Not so much Bobs, but like I, I'll use, uh, neither of those folks' shows, but I did a show in Fargo last October. Why would anybody go to Fargo in October? I was like, you guys are out of your mind. And somebody said to me, they have one reptile show a year, and there's not another one within three hours of them all year around. That's, that's the perfect show right there. And then some of the things that I do, it is a perfect show. Some of the things I do is I look at like the per capita income and the number of people in the metro area. There's like three to 400,000 people in their metro area, and I have no clue what they do in Fargo other than they walk around with a lot of cash in their pocket. I couldn't, it was a fantastic show. And so like I think, uh, Nashville has been, I hate on social media to use the word thirsty these days. I'm like, am I allowed to say thirsty anymore? There's these markets that are sort of thirsty for, uh, that caliber show that hasn't been there. So I, I think the guys are tapping into some cool, cool stuff there. Yeah, and that's a great point. You have like, if there's 300,000 people there in Fargo, and it's October, and there's nothing else to do, and there hasn't been a show for X amount of months, it's like, you need 0.1% to show up in order to have like, each person sell one animal. Yeah. Um, and that's not hard to do, really, as long as the promoters put on a good advertisement before the show. Um, but yeah, that's ideal. So like, where the opposite is Tinley, where they have the big show, and it's expensive as hell to have a table there, and it's, you're basically playing lottery and hoping you sell a really nice animal that you can just be happy. Um, yeah, I will say the, and I don't know if you've seen it or not, and it just depends on everybody's own business model, yeah, the relationships and the doors that you can get open at Tinley are un, I mean, just randomly sitting here, I have DJ Van Wick's card from Reptiles for Centuries right here. And, uh, full transparency, we never did any business on it, but we sat for two and a half hours one night figuring how he could tap the Upper Midwest market using me as an importer, and what that business model would look like. And you're like, that doesn't happen at the local show. And, uh, you can't buy that access. That's the difference. That's what, that's what paying that $2,000 gets you. Um, and not every show is like that. Like it's always good to walk around and try to meet everybody you can. Um, because the chances are, you're not going to remember each individual person, but the chances are, you're the only one doing that, and they'll remember you because you're the only one that introduced yourself and talked about how amazing their animals are on the table, and offer to buy them a beer that night. They'll remember that, and that ends up working out PR you in the long run, whether they come to bring you an animal, or if you have a Monsoon on your table, and someone walks up to them saying, "I'm looking for a Monsoon." They could, they know where one is because you already talked to them. Right. Right. And I've had that happen multiple times. People dropped off people, I've dropped off customers at different tables. But that's just what this, that's what makes this industry so great. That's the best of it when you talk about taking people over to somebody else's table, and like I've had people that are like, "Why would I do that? Why would I advertise from like?" Because they're not gonna buy from you. So you may as well get in their good graces somehow. And not only that, the seller will, yeah, you're gonna get in two people's good graces. Like, come on, like, look out, just look a little bit outside of the immediate, right, ego-driven, you know, emotional response. So customer probably looking for something in particular anyway, if they're asking about it, right? You're not gonna sell it to them an animal anyway. You might just bother them by advertising so hard and putting.

On that sales, yeah, doing the hard sell, you're just going to annoy them. Versus, they're going to be like, "Hey, this dude Brett walked me to four different people." You know, um, let's see, uh, the, uh, okay, so there's, there's some Palm Street chatter. We'll come back to that in a moment. Actually, really quickly, um, DJ, uh, I think it was, yeah, DJ, uh, Py Pants. You named yourself that, not me. I'm glad that you're here. I'm giving you a hard time. Um, I will do them soon. Um, the winter time is, is prohibitive for me. I, I'm in Minnesota. I can't ship. Um, now, one of the knocks on Palm Street was that the sellers don't get their money until the animal is delivered, which could mean, um, you know, it would be two months before I would get my money. Uh, but they have amended that. That is, uh, much, I don't know if they've done it for everybody, or you might have to sell one time. Yeah, you're getting yours though. Yeah. So, um, anyway, just ask them. I'm not sure what the stipulations are, but I get mine after 96 hours. So, um, it's not a big deal anymore. Um, but if I have a local show coming up that I can move animals immediately, like I held off a do on Palm Street knowing that I had a show this past weekend. Now that that show is done and I don't have another show for a month, and I'm that much closer to springtime, I am going to do one this month. So some of that plays into it. It's not a dislike of Palm Street. Um, somebody said something about the options or the diversity or the pricing. Yeah, I mean, the market's the market of where, uh, where people are at. So it's this almost this self-fulfilling thing of like, well, there's nothing on Palm Street. Everybody says there's nothing on Palm Street. That means I'm probably not going to put some, something on Palm Street. So it takes a little while to evolve. We'll, we'll figure it out, but I do like it. I think it's, I think it's worthwhile. Um, and like, it depends on the auction. Like, there's different quality of breeders that go on auctions. Like, oh, now I'm in real trouble. That's a customer of mine from Palm Street. You're trouble. Burn. Boom. That as well. Played well. Played, DJ. I will be back and, uh, we'll do some, we'll do some business again. Fant, oh, called right out. That is great. And I acknowledge. There we go. Good job. Oh, man, that's great. Um, all right, so, um, we, I always promise like a 90-minute show, so we're in overtime. So we're gonna do like quick fire, not get too deep in the muck on this. Whatever you want, man. What are you seeing? Well, and I, I've got family stuff I gotta get to. So there's a little bit of a h barriers for me, but it means that we can do another show in the future. And it means we've been a little bit, um, uh, um, uh, uh, packed with content, and there'll be more for, for next time. Um, what are you seeing and hearing out there? We, uh, since most of us were doing shows, uh, between now and eight weeks ago, uh, there was an election. There was a, there's a, there's an economic belief in the air. Um, in my opinion, it's too soon to know whether anything is real or not, but I'm seeing some real sales. What do we make of this? What are you making of this from a non-emotional, certainly non-political standpoint? Yeah, from a market-driven business mind, what are you making of this right now? I, I really feel like the industry is and the market is really starting to turn around. Um, it's like everybody has said, we're never gonna get back to COVID, right? Um, and how it was then, and everything selling for 10 times the amount it probably should be selling for. Just be happy that it happened. It's gone. It was great. It's, it was like a fling. It was just lovely on a, and it's all over. Yeah. Sure. You ask anyone what the market was like in 2017, 2018 before COVID, and it's, they're going to tell you it's pretty similar to how it is now. Like, stuff takes a while to sell. Eventually, it sells. Um, it's all about finding that right price point. And that's what I'm finding. Like, once I find that right price point and figure out what something's actually worth, if I have another one and I list it for the same price, it, it typically sells pretty easily. Um, but I don't know. I, I really feel like there's been a lot of chatter about people getting some good inquiries on MorphMarket, moving some higher quality animals. Um, and I even saw someone post on Instagram today that they just picked up a leopard Mojave Monsoon had DG male from Justin. I know that wasn't cheap. Um, so it seems like every kind of sector in this industry is starting to move a little bit better, and I'm looking forward to this year. I think it could definitely be an uptake from last year for sure. Are you, uh, thank you, Keith. I appreciate it, man. I gotta send you pictures of, uh, Keith and I did a, a breeding project together last year, and one of the girls just recently, um, uh, ovulated, man. And you talked about like some of the freakishly big females. This is the biggest female I've seen. Like, I'm like taking over-unders on how many eggs are in this. So anyhow, um, are you at the point where mentally you're saying, okay, I'm going to get a little more stubborn on my prices? I'm going to get a little more firm. I'm going to push for more. Or are we still, are we still trying to test the bottom? Are we, are we, are we testing the bottom or have we bounced? You think that's a good question. Um, I, I do think we've bounced a little bit. Where, where last year at the end of last year, and it was pretty slow for me. I'm not going to say it was like that for everyone, man. You could have offered me anything for a couple animals, and I would have took it, probably. Um, this year, it's kind of more of there's, it depends on the quality animal. I would say like the bottom 50%. You offer me something, there's a good chance if it's not 50% of what it's worth that I would potentially take it. Um, whereas if it's an animal in that upper echelon of the 50%, like a Monsoon het clown, like I, I'll keep it. Right? Not that I won't come down on price if you make an offer, and I love hearing offers. I love negotiating. It gets me excited, right? Um, but like, I'm less motivated to come down on the price because I know what it's worth. There's X amount of Monsoon het clowns in the world. Um, it's just about not being desperate. Like obviously, if I need to raise money, if I got a payment coming up on something, I'll raise the money. Um, but I really feel like we hit the bottom and we're, we're bouncing up a little bit, and there's no need to be desperate about selling stuff anymore. Um, I say we leave it right there. I want to check back on that, and I hope you're right. This is one of these things where I'm like, I, I, I'm, I'm kind of with you. I'm, I feel like we're testing the bottom rather than we've gotten the firm bounce. But that's, that's pretty optimistic for two people to be on the same side of that because for the past two years, if you asked a hundred people, two of them wouldn't have said, oh, we're still on the downhill. Yeah. So I, I like that. Um, anecdotally, for what it's worth, I put out one paid ad this, uh, past week, and, um, the local market was booming. Head, but heading into that, if I had done all those sales that I did in the one week locally at the show this weekend, it would have been my best show ever. So it's high in the running of, of one of my best weeks ever. It's really cool to see. So it's a small sample size. It's anecdotally, but it is recent, and it is now. So that's right. It's got to be proof for something. Proof for something. Yeah. It's proof that I have money now that I didn't have, and no, and I did it through snakes. And that, like, that sounds flippant, but really, that's the name of the game. That's what all we're trying to do. Um, audience, I have, uh, next week I have, uh, a special episode. Steven from Leviathan Snakes, as well as Winston, I believe. What I believe it's WHS. WS. Yeah, yeah. Um, and, uh, I know, I know exactly who Winston is. I went to look up his brand. It's not as easy to find as I would have thought it would be. So anyway, but Winston will be on with Stephen. Steph's got a new documentary coming out. The Southeast Reptile Expo is coming up. So, uh, they're here to do a little promo of all of that. But I did, uh, make them commit to we're going to get into some, uh, great breeder content. Winston is, my pitch was that Winston is kind of the bridge of like the old school and the new school. He's got a foot in each one, and he's been around a long time at that. He's a of knowledge. He's very close with Brock Wagner, and Brock goes back 30 years, and man, I love talking to Winston. It's, he, he's, you never know what you're gonna get with Winston. Well, well, I know, and I do have a, I have a show on that with my, with my brand in the corner. So I'm aware of that too. But no, no, no, all joking aside, um, so that'll be up, uh, next week. Audience, go check out, uh, Jersey Guys Balls. Where could, uh, where can everybody find you, Brett? Uh, definitely recommend Instagram. Don't recommend Facebook. Uh, I hardly look at Facebook. Hardly look at Facebook Messenger, especially because it's a different app, and it bothers me. Um, but reach out to me on Instagram. My phone number is in my Instagram bio if you ever actually need to reach me immediately, or I haven't responded to you because sometimes it goes to requests, which I also think is stupid. Um, great point. Like that's, no, no, serious. Like, guys, if you stay and watch to the end, and you want to sell snakes, yeah, that's a fantastic point. Put your business number, and that might be your same number. Put it in your bio. Y, like, you're here to sell, so what if your numbers out there? That's a good thing. Yeah. I'm, I mean, who's gonna call some random guy who breeds snakes? Were they gonna get a prank call? It probably make your day. Like, these rascals are still at it. Who knew that? Yeah. Um, yeah, definitely reach out to me. Uh, not even if you're interested in ball pythons, just reach out to say what's up. I love meeting people and talking to people, and if you see me at a show, say what's up, and I'll probably buy you a beer because I like to have fun at shows. Yeah. Uh, I can attest to that. We've had a, had a good time at the shows. Um, I didn't get it. I should have said this earlier. Brett, give my best to your dad. You guys have always been very complimentary and supportive of me, and I've never taken that for granted, and I always appreciate it, and you guys are always a joy to hang out with. I look forward to, uh, catching up again in, absolutely, like five weeks, six weeks. We call it five, you know, whatever. It's, it's sooner. Yeah, it's good. Can't wait. All right, thank you so much, Brett. Sticker out for just a second. Audience, I will see you, uh, same time, same place next week. Um, Thursday morning with Proper Cup of Joe. I'll be on, and, uh, go check out my friends, Sarah and Josh, on my other friends' podcast, Holly at Texoma, uh, Exotics tomorrow night. I still don't know what time it is, but 8, 8:30, 7:30, I don't know. You can find out. Go on the Instagram. You know what to do. I'll see you guys soon. Thanks for the support. Cheers, guys. That's the wrong, uh, that's, that's the wrong. Let's do this again one more time. Cheers, guys. [Music] Oh. [Music]