The video introduces a rapidly emerging role within fast-growing startups called a 'go-to-market engineer'. Job postings for this position have seen an exponential increase of over 5,000% in the past year. The speaker expresses uncertainty about the exact nature of this role, questioning whether it falls under engineering, marketing, sales, or is an internal or external function. To gain clarity, the speaker visits Clay, a company that not only adopted this role but also coined the term. Clay, founded in 2017, has scaled from a small product to supporting go-to-market teams at major companies like Anthropic and Google, achieving a $5 billion valuation. The video aims to explore how this go-to-market engineering role has contributed to Clay's rapid growth by featuring a conversation with Everett Berry, Clay's Head of Go-to-Market Engineering.

The Science of Scaling

There's a new role popping up inside some of the fastest-growing startups, and it's spreading quickly across the industry. In the last year alone, job postings for this role have surged over 5,000%.

And it's called a go-to-market engineer. But what the heck is a go-to-market engineer? Is it engineering? Is it marketing? Is it sales? Is it an internal-facing role or an external role? What do they actually do every day?

I have no idea, which is exactly why I ended up here inside Clay. Because they didn't just adopt this role, they actually coined it. Clay was founded in 2017, and in just a few years, it went from a small product to powering go-to-market teams at some of the largest companies in the world, like Anthropic and Google. It's now valued at $5 billion. And this whole role is a big part of how they've scaled so fast.

So I'm meeting up with Everett Berry, their head of go-to-market engineering, to find out what it is, what they actually do all day, and how it's driving Clay's growth.

The Fastest Growing Job That Nobody Understands #startup

There's a new role popping up inside
some of the fastest-growing startups,
[music] and it's spreading quickly
across the industry. In the last year
alone, job postings for this role have
surged over 5,000%. [music]
And it's called a go-to-market engineer.
But what the is a go-to-market
engineer?
Is it engineering? Is it marketing? Is
it sales? Is it an internal-facing role
or an external role? What do they
actually do every day? I have no idea,
which is exactly why I ended up here
inside Clay. Because they [music] didn't
just adopt this role, they actually
coined it. Clay was founded in 2017, and
in just a few years, it went from a
small product to powering go-to-market
teams at some of the largest [music]
companies in the world, like Anthropic
and Google. It's now valued at $5
billion. And this whole be a big
part of how they've scaled so fast. So
I'm meeting up with Everett Berry, their
head of go-to-market engineering, to
find out what it is, what they actually
do all day, and how it's driving Clay's
growth.

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The Fastest Growing Job That Nobody Understands #startup

Transcription