The 23-Year-Old Making Normal People Rich

250 kids that have made six figures in 2024. It's [ __ ] like that, like crazy [ __ ]. So you made 250 people over $100,000. 25 did it in a month. Um, 25 people made $100,000 in a month, bro. On everything I've ever loved, swear to God, in 2024. And that's like money in the pocket, like affiliate profit. Highest was like 225 or something. Wow, you know, silly number.

How many have you made millions? Uh, I know of three who made seven figures in a year. Uh-huh. As affiliate creators, bro. How much money do you make? Whoa, oh, there it goes. Um, six figures a month. A month. Uh-huh. How old are you? I'm 23 years old. Okay, what do you do? I own a community called Creators Corner, where I teach people how to become creators, short-form creators for brands, largely on TikTok, TikTok shop, and assist them in that.

And from that, I have brands that I work with. So it's basically like a, you know, marketing agency for TikTok and short-form media. Work with clients, help these creators. That's pretty much it. Cool, bro. So I had Rob on, Rob the Bank. Uh-huh. And he was talking about some mysterious guy in the shadows that was really helping him with these creators.

Uh-huh. Come to find out, that's you. And so I would love to find out, 'cause you've built like this machine that's just printing cash for e-com brands. But it's almost like, it almost feels like a modern-day college at the end of the day, with like a very clear, like you join this, you learn the skill set, we pair you with another brand that we work with, instantly you start making money, and then it grows our brand, which is probably like your private equity side, if I had to make fancy words for it.

So really good analysis. Really, though, that's spot on right there. Um, the only thing I would change there is like, I don't think of it leading as making the brands money. I think of it as leading to make the creators money. And that's something that I hold very dear to me, like starting through all this stuff. And like we can walk back through the whole story. Like I think the culmination of my story makes the most sense of how we got to this point.

Um, but yeah, it's largely what you just said right there. Creators Corner, this is basically where you teach people how to be creators. You call it UGC, like UGC creators. Creators, they make content for brands specifically, and I'm assuming through TikTok shop largely? Yeah, so like I'm always just going to say largely because there are little pieces of stuff where we do it a little bit differently.

I UGC, you could call it that. I just say content creators, you know, 'cause they're not influencers and they're not really the typical UGC style creators. You know, UGC typically refers to, at least how I define it, as, you know, creators who are making those videos that go for like paid ads and stuff like that. And they're usually not being posted for organic reach. Everything we do pretty much is like organically done, you know, like trying to go viral, stuff like that. So that's why we're on TikTok, you know, it's the best platform for that, 100%.

Okay, I like to get really specific. So you basically have an offer, you have a course-based program that teaches people how to be creators. What are you specifically teaching them? So I'm teaching them, you know, all the things that I've learned over the four and a half years of doing this, which is why I was saying like my story builds into why I came to Creators Corner. Start with then, start there. That's help. Let's do it.

Let's do it. So, um, I'm 23 years old. I grew up in Palto, California, Bay Area. Um, very like wealthy area, you know, it's very expensive to live. This is like Silicon Valley. I don't know if you're like familiar with it. Yeah, it's a very interesting place, dude. You know, it's like this where Apple was founded, Google, all this kind of stuff.

Um, a lot of wealth, a different type of wealth where it's not like LA flashy stuff. It's like very like, you know, the nicest cars you'll see are probably Teslas, and everybody has them. Um, but there's all this crazy [ __ ] going on. And my parents just happened to move there 35 years ago and bought this little tiny house. We, I did not come from a lot of money at all, bro.

Like in a lot of ways, I always grew up thinking I was broke and everything like that. Um, and the scheme of things, like basically was, um, so I grew up in this little 12, 1300 foot house, two parents, my brother. Um, and I learned about money really young. Like my dad, my dad and I have like an interesting relationship. I'm really, really close to my mom. She's like, I'll refer to her a lot probably through this.

Um, she's like my hero. But my dad, my parent parents, they got this really right in my opinion growing up of like just allowing me to, you know, experience money and do those things. I had like a very, very obvious natural pull to this. Like I just love commerce, the idea of giving someone a service or providing a product and they pay me, you know, that's just dope to me.

Um, you know, I'm sure you had a similar thing, right? You know, it's amazing. Um, so that like started with like garage sales. My parents used to let me sell my old [ __ ] in our driveway. And I remember always being the front running the cash, like literally like seven, eight years old, like just like give me your money. Like I was counting this, you know, I was like all about it.

Um, and from there, they spiral into hustles. I was always that kid selling [ __ ] like a lot of my hometown friends are not surprised of this story, which is like crazy, you know? Um, and from there, you know, went to college, always did well in school, uh, but nothing, nothing crazy. I was never thought I was going to drop out of college or anything like that, which is something I still, I'm like, what? Like where are we at right now? You know, I was not, I was a hustler, but I was never like super against the grain type of dude.

Um, even to this day, I'm like not super like that. Um, but yeah, basically did all that stuff hustling, you know, I sold tie-dye socks in seventh grade. Um, you know, I sold snacks out of my locker, all the classic hustles. Um, worked every single type of job you could have in high school, went to college, this school in, uh, Orange County called Chapman University.

Um, and was there, I was a freshman during 2019, 2020. So when I was attending the school, um, had one of my most legendary hustles. I don't know if you've ever seen these. I don't know how much you've dove on my stuff, but, uh, I had a dorm room bar. Um, and for legal reasons, I'm going to say everything was virgin. It wasn't, but, uh, you know, I was just out here having fun, dude. You know, and I was like, I'm going, I'm going to go broke partying. I might as well like have some fun with this hustle.

And I was selling drinks out of my room, and I was like, damn, I really, everywhere I go, doesn't matter where I go, I'm always going to be doing this. Like this is what I love to do, you know, provide a service that people pay me for, you know, and have a good time while doing it.

Um, and then COVID, crazy time. How old are you? 28. You're 28? I'm an elder, bro. Really? This space will make you feel old and tell you you're old and you're not, which is something I realized. Crazy, dude, you know? Um, it's just wild that the times we're in, how young you can get started with this [ __ ].

So 2020, COVID happens, um, and I'm like, [ __ ], I lost this hustle that was great, bro. Like it was, it was, I went to Chapman, it's like a smaller school. Um, USC rejects is what they call it. It's like a mini USC. And I was like, damn, like what am I going to do, bro? Like I've been seeing this for so long of like actual real money that's made online.

And there was this kid in my fraternity who had a Lamborghini. I didn't know what the hell that meant, you know? And the kid told me, he's like, dude, I do Amazon FBA. And he was this kind of mysterious character that would like come in and out. Um, turns out there was like more to that story. I'm not going to get into it, but like you kind of figure it out.

Uh, but regardless, like he inspired me, you know? Um, and he was like, yeah, I did Amazon FBA and like you could do it too, bro. He's like, I see what you're doing, just go do that and don't give up. And that [ __ ] really stuck with me. I was like, damn, I feel like if you can do anything if you just don't give up and you just go, like the only way you fail, Loki, is how you give up.

Huh? He's like, yeah, I lost money, like just keep going, bro, you'll figure it out. I like, okay, okay, this is something. Um, and left school feeling inspired, you know? At that time, it was like, I don't know if you remember this, like March 2020, like they're like, is it going to be two weeks? Are you going to be coming back? Like this and that, like it was kind of up in the air.

Um, so I actually went home and then had to drive all the way back. So it was like a 10-hour drive from, I grew up in the Bay Area, back up to Orange County and drove back. And I remember calling my friend. I have this friend Evan who actually has an office down the street from you guys now.

Um, and this is like my childhood best friend. He always like, you know, just, just he's not as much of a natural hustler as me, just one of those amazing guys that's like always down for the [ __ ] ride. Down, we talked the entire car ride, okay? 10 hours on the phone, legit.

I hope he sees this and remembers this, you know? Um, but, uh, I'm like, dude, we got to do some [ __ ] bro. Like we got to like, let's, let's try some [ __ ] you know? Like what are some shits we can do? You know, there's FBA. The FBA is hard, like there's stuff that goes into it that just scared me. I knew I was going to like, of like certificates you got to get, wholesale tra. I was like, [ __ ] that [ __ ] that.

Um, and then this thing pops up, says drop shipping. I'm like, why not? Like let's just do it. Like, you know, worst case, we learned some [ __ ]. You know, and he's like, let's do it. And we just jump on drop shipping. The first person I ever watched and I bought his course was, uh, Scott Hil, who just with him, great guy, bro, amazing guy, bro, shout out Scott Hil.

Like we're really good friends now too. Um, we pretty good friends, but I've told him this whole story. Um, he's mysterious as [ __ ] bro. Scott Hil, always in the, was doing some lit [ __ ] he just living in Colorado, BR. Uh-huh. Yeah, just always up to something, side quest king, you know?

Um, and his course was phenomenal, bro. And it was funny that that, uh, the mindset stuff on his [ __ ] was just like life-changing for me, you know? He was like saying the whole thing of don't give up, all this kind of stuff. His story was similar. I remember him saying this one thing that I held very dearly where he was like, yo, you know, you're going to spend money on this and you're going to lose money.

And if it bothers you, you know, if $1,000 or whatever bothers you, just remember that even just 20 years ago, you'd have to spend $30,000 to get a brick-and-mortar business and there was no online money and all this kind of [ __ ] and if you can't understand that and realize that you're blessed even to be able to spend that and lose money and do this and make money online, then business probably isn't for you.

And I was like, I am not going to do that. Business is for me. I know myself. I'm sticking with this. Um, start grinding Instacart during this time. Uh, was doing like 40-hour, 50-hour weeks in Instacart during COVID. The money then was like, to me, was crazy, you know? It was probably 30, 40 bucks an hour, but like I was like, same this.

I was like, I'm going to put it all into this little account with Evan. We're going to split this and we're just going to go. Um, and we start [ __ ] around with this drop shipping [ __ ]. Just to progress it, basically we get started on this. We put it into like a joint account so it's not like going out of our personal. It wasn't even no LLC, none of that [ __ ].

And we started reading at the same time, which was massive. Um, and just start being delusional. And it was the best time in the world to be delusional, 2020, you know? You could do whatever you wanted then. No one's watching you. You're not in school. Everything's over the phone, you know? It's a great time, very, very blessed, you know?

Um, and you know, we start journaling, all this kind of stuff, something I'll talk about later. Um, and we're like, dude, we're going to make it with this [ __ ]. We're going to make it. I don't know how we're going to make it with this stuff. And you know, we were, I don't, I don't know if you could get more dumb than we were too.

Like just goes to show you, you can, you can, don't worry about where you're at. You can always make it. 'Cause like, dude, I didn't, stuff that I should have figured out in a day took me like weeks to figure out. This is when Facebook ads were more beginner-friendly. You did drop shipping, right? I've tried literally everything.

Okay, your partner did drop shipping though, 'cause I've watched his videos. Yes. Um, and we're going there and it's like, you know, Facebook ads were like way easier. Like we figured out how to do this, um, semi-quick, went through some products, whatever, stumbled on these color-changing swimwear product, the swimwear product.

And we put up some ads and it gets some sales. I remember the first day I got some sales, bro. I've never, I think it'll be hard to top those kind of days. You, it doesn't feel real, you know? The only regret I have, dude, is not documenting any more of that [ __ ]. Yeah, Corosi always talks about that. He's like, you're always going to regret you didn't document more.

Um, I'm trying to get better with that. And I was, oh my God, we're going to get [ __ ] rich, Evan. We're going to do this [ __ ]. We're going to take over the [ __ ] world. Um, yeah, didn't not happen like we thought it was, but um, we start to figure stuff out. We're not making any money, of course. Drop shipping is hard, bro.

Um, but this is the start of everything. Now, now I'm going to really get into how this leads into Creator Corner. We're like, okay, let's just show you how stupid we were too. We're like, oh, I bet you it'll make our ads convert better if we have like socials for our brand, you know? And so we're like, okay, I should probably start posting this stuff on like, you know, Instagram and TikTok and like show that like, you know, what if someone looks us up from the ad, you know?

And like they need to see that we're legit. We're so dumb, bro. No, no concept of consumer psychology. But you know, things come unexpected. I get this, uh, this product and I start filming TikToks literally just like I said, just to show that we're a brand. Like I didn't care if we get one viewer, whatever. First time I get these shorts, I pour some water on them for a video, put a sound behind it, whatever, 1.5 million views, you know?

And sales didn't even really come from it because we didn't even know how to make a site. The link was broken, all this kind of stuff. But I was like, whoa, like the fact that we got two sales from this, we didn't even have to put ad spend in this. 2020, there was no brands on TikTok, bro. Like this just, there was no one to compare to. They didn't, it didn't even exist.

And I remember Scott Hil saying something too, like he's like, you know, I'm going to tell you some stuff that worked for me, but chances are you're going to find some sauce here and make your own recipe with a piece of everything you see and something unique you added. I was like, this is it. And it's crazy 'cause it is, that's like what happened.

We end up just second video I post, 1.5 million views, and it's the start of this just massive, you know, like run in my whole career has become TikTok since then. Um, and I had a natural kind of like incline into doing this. Like I knew how to make TikToks. I was a big fan of TikTok. Um, in high school, I got, I went viral for playing a prank on my teacher, um, stuff like that.

Um, so like I knew how to do it and I was like, oh my God, you know, this is crazy. This is back still when TikTok was like, um, like if you were posting on there, like people were making fun of you, you know? This is not like TikTok like kind of cool now, you know? Yeah, it was with people dancing basically.

Yeah, it was, it was that time. Um, exactly. People dancing, no [ __ ] products, dude. There's no products. And I was like, oh my God, we have something. We have something. We're getting sales now. People are asking about bikinis and we're like, oh my God, we got to make bikinis. We get bikinis made. I don't know how we figure out how to make custom bikinis with like 100Q. I don't even know we did it.

Um, and I actually, we weren't even making enough money. I was just journaling, saying I'm going to make $10,000 profit for the end of the summer ends. I'm going to make $10,000 profit for the end of the summer ends. Did not look like we're going to do that, you know? We had just started in like April, May of 2020. It's coming around August and I'm actually going to go back to school.

I'm on the way driving back to school and I'm like, yeah, whatever, here's there. But the bikinis came in the day before this whole, on my YouTube, even more in depth. But, um, I post this [ __ ] and we do 35K in a day. The bikinis went berserk, okay? Like this video gets six million views, goes just bananas, dude.

Um, selling like hotcakes. I'd never seen any, it was years later till I seen someone like, like figure out the organic thing and it was the birth of my creator journey, right? Me and Evan just making videos. Um, and I, I was doing them all with my two hands. And this is where I learned everything, okay? We do 500 million views. We had a million followers on this account, Chameleon Swim.

Um, and we, we go through all these lows and highs and lows and highs, some six-figure revenue months, not profit, big difference. Um, you know, when I talked about those numbers earlier, like I'm always going to talk in profit or disclaim that. Um, and we end up doing seven figures in sales on this over the next year or two.

Um, and it was, it changed my life, bro. Like it was the best thing that ever happened to me. TikTok was my bread and butter. That was all I really focused on. That was my thing. I get on Twitter, start talking about it. That was kind of the birth of TikTok organic, 2021, 2022. You remember that?

Yeah, of course. That's when UGC comes around and it was just insane. Um, I go through this turbulence with my, uh, Chameleon Swim. I thought I was going to be a millionaire selling it. Brand dies. I make pennies off it, but I had some money. Like I had like 100, 200 grand to my name, you know? I think it was like by the end of Chameleon Swim, I had like 100 grand to my name.

And I was like, I'm not broke. I'm very grateful. My college self would be hyped, but I [ __ ] up though, you know? I was like, there's something like I should have, like this, this shouldn't have ended like I did 500 million views, bro. What happened? It's just that like I was a dumbass brand owner, like running this product so, so tied to it and all this stuff.

And like I'm seeing, I had a little community called the collective, um, where it was just like most, it was 50 bucks a month, whatever. It still exists actually. It's called YFD. It's on [ __ ] shut out [ __ ]. But, uh, you know, I'm, and, and people were obviously using our teachings for drop shipping, all stuff. I'm like, dude, this, this model just feels off, bro.

Yeah, and this is really where it starts to come together. I'm like, this model just feels off. 500 million views, 100 grand to my name. Of course, I made hell mistakes, but I even know people, and I'm sure you know people like this in e-com that like I've seen people go into debt from this and like, oh yeah, you know?

And, and I've seen obviously a few people just absolutely stand out and whatever, not really as much in drop shipping compared to like brand owning or something like Rob. I was like, what's going on, dude? Like there's, there's something else to this. And this is kind of the birth of, um, UGC and like creators.

And I, I start an agency. I'm done with the brand. I'm like, you know what? Let me offer these services, you know? I might as well do some consulting and stuff like that and we'll see where it goes. And it just made so much [ __ ] sense, dude. No one was doing this. Everyone was trying to launch a UGC agency, but they were doing UGC, not this kind of thing of like, uh, actually having, you know, 10 creators go onto a brand and make content for them, like 10 of me, you know?

I will absolutely give flowers where it's due. You know that, that space, like bro, you've seen this. This is crazy, you know? It's like, it was, it was the talk of the internet, right? And I was like, dude, everybody's still talking about drop shipping and owning the brand and this and that. I'm like, dude, being a creator is [ __ ] epic.

I had two kids under me that were trying to do drop shipping for like six months, a year, made no money. They come on to creating first month, 10K each, you know, with no shop, no anything. I was like, you know, I didn't even know shop was going to come around one day. I just need to do this. Shout out Sydney and Z, my two, uh, my two creators that were with me from day one.

I'm like, I watched their lives change 'cause that was profit. When I talk 10K, I'm not talking 10K on a Shopify dashboard. I'm talking 10K in their bank. What? Like is an affiliate deal like a base retainer for to do the videos? And then their videos blew up, got hell of sales tracked through a link, and then they got those commissions. 10K right before TikTok shop, just straight up before TikTok shop link bio.

Okay, link in bio, like, uh, one of those like affiliate platforms. I was like, bro, this is, this is life-changing. This is it. This is it 'cause like I'm in the game of like, and then, and then in turn, these brands make money, all this kind of stuff. Now here was the problem. I was running the model where I was charging the brands and I just realized it's slim pickings, dude.

It's like, okay, the brand gives me 10K, mhm, and then I got to go get six, seven creators under, give them whatever, 7,000 of that 10K. I take like a little, little cut there. This don't make no [ __ ] sense, dude. I'm not, you know, I'm not here for 3K, you know? And it's a good amount of work. I got to teach them a bunch of [ __ ] people.

Yeah, uh-huh. And they can only do a few products. Um, 'cause I know as a creator, you're, you're creative activities, everything. I'm like, I'm not incentivized to, to like sit there and teach them every little thing. I'm not scripting videos. I'm like, something's up with that. And I was in this weird standstill where my income was here. I was making like 20K a month. This is when I was living in Scottsdale.

Um, this agency would get good results for clients, um, not unreal, but good. I had these few creators making money. I had all these pieces. My income was here, but my like knowledge and all that was like up here. I was like, [ __ ] dude. I sit there than thinking, thinking for, for like a month, dude.

And I like just asked, at that time, I didn't have a relationship with God, but you know, just the universe, like help me figure out this problem, you know? And one day, I literally wake up and I'm like, dude, I know what it is. I know what I need to do. No one's doing this [ __ ] yet. I need to like, it starts with the creators.

And that's why I corrected you earlier about the brand thing. It always starts with, like it started with them. And I go, dude, no more brands, no more brands. I'm, I'm, I'm focused on these creators. Last client I ever took, though, Rob the [ __ ] bank, last client I ever took. And there's something so, so special about that.

Um, and I was like, you know what? And, and he was, he trusted me more than anyone else did, um, and was like a big piece of this. And I told him what I was trying to do and he's like, I think you should absolutely do that. We were already doing well for him. Um, he's like, you should absolutely do that. And in fact, I'm will back you up on whatever you need for that, bro.

Like this is the future and you got to run this. Basically, the idea was Creator Corner. I didn't have a name yet. My partner is Ken Luca on Creators Corner. A lot of people don't know about them either. Um, they ran the other drop shipping Discord with me. They also have done hundreds of millions of views.

Um, even they were like, I don't know, like sounds a little, you think people, my biggest objection at first was people didn't want to feel like freelancers. They were like, oh, well, I don't want a job. I want to be an entrepreneur. Isn't a freelancer like a job? Um, and I was like, no [ __ ] that, you know? If you're making 10K a month, 20K a month, you'll realize really quickly this is the best thing ever, you know?

I was like, guys, don't worry about it. And they're like, all right, all right. So I'm like, just let's just try it. Like I don't want to do drop shipping coaching. I don't want to run this agency. I don't want to do like, let's, let's, let's do this. And all right, let's do it. We launch Creators Corner.

Um, basically teaching creators how to make viral content and make money from it and be affiliates for brands, you know? 'Cause I was like, I now I have incentive to teach these people. I have, uh, you know, I'll have a talent pool to pick from. I got this brand owner who's going to give me the first, you know, kind of foundation of all this with trust.

I'm going to get everybody paid. I've done all the models for my agency. I know the lessons of what works, what doesn't. I knew retainers were going to be a big piece. No one was doing that yet, not even close, of like the retainer plus affiliate thing.

So then they show up, do the videos, you can guarantee because affiliates, you don't control, right? They can do their own thing and they all crash out on you. Um, I was like, we're going to do retainers plus this affiliate. Rob's going to like help us out, get the first people on retainer, and we're going to [ __ ] crush it for him.

And if not, whatever, but like we need to do this. We launched it. The first 20, 30 sales calls, Luca was doing the sales. Cal was like the main coach, and then I was just like the head of like everything.

Um, so I've always had the majority. And the first 20 sales calls, bro, Luca's like taking him with his shirt off. Like we're like, we had built up a lot of goodwill. I've made it this far, like largely off goodwill and like trying to be the best I can.

Um, and it definitely was like a big piece of starting this. First 20 sales calls, we literally just go, bro, just trust us, you know? Well, I think this is going to work. And if it doesn't, we'll give you your money back. Promise you that. Like I stand on that. I hate how people are in the coaching and courses space.

I will own on T to T that I sell a course and coaching program. There's still such a stigma around it, though. I was like, I'm going to be different. I'm going to be [ __ ] through this. My deeper meaning is that I'm going to be different. I'm going to be my mother's son through this. I'm going to live on and like, you know, never have someone say that they got scammed or had a bad time, and I'm going to make all these people money.

We're going to figure it out by any means. Close the calendar after that started with these. And bro, it worked. And you know, it started with, with Top Shelf. Uh, Rob, he put all these guys on retainer. Um, like [ __ ] 50 students, I think, or something like that.

Um, and we, we went ballistic for him. We, we went from 100, 200K a month, Top Shelf, to 500, 600. You know, these are like with a guy who really knows how to run this business too, you know? He's the [ __ ] vet. I was like, oh my God, oh my God, we have something.

He introduced me to some friends. We do the same thing for them, hits again, you know? Within a two weeks, I had my first 10K student, which is like, you know, not what a lot of courses and [ __ ] can say. And we just kept going up and up and up from there, just focusing on my, my students and my creators first. Everything comes from there.

Okay, so I want to go into this. So basically, you created an offer for like how much was it at that time? It was only 2K too. So you're basically charging people $2,000 to join your group, Creators Corner. And inside Creators Corner, you basically teach them how to make content for brands.

So like you're going through like what good hooks are, what good content formats are, how to do a call to action, how to add, like how to make an account, how to add an affiliate link to your bio, just like a pretty straightforward course. And then you're just like hopping on weekly calls with them to like, more way more than weekly, you know?

Like I'm, um, and still to this day, like I'm super active in everything, you know? Like how'd you get the first 20 people in there? How'd you know them? How'd you find them? Um, the collective and Twitter. I had, I had a decent-sized Twitter following and I, you know, even at that time, I could explain why it was likely going to work, you know?

And I had a, I had a pretty solid reputation, you know? How, how like how many people do you have on Twitter? Um, at that time, I don't even know, maybe 20,000. Yeah, so 20,000 people, you just like made some tweets saying I'm going to, there's a way to make money, be a creator, and I'll show you how I did it basically?

Yeah, I kind of have this like, kind of like, I guess you call it God-gifted ability, though, to like people just find me, bro. The right people always find me somehow, and like I just do my best to help them. And I hopped on a sales call. You told them what was going down, like we think there's a big opportunity if you just learn how to make content like me, work with the brand.

What are the retainers looking like? How much is a retainer? Dude, so here's a big piece of this, right? This was, I knew going to shake the [ __ ] game because, um, we do retainers. They're nothing crazy, bro. Like nothing still to this day. They're about the same what we started at. They range anywhere from as low as 300 for 30 videos, like basically nothing, dude, all the way up to, you know, 2, 3,000, right?

Depending on experience level, very important, bro. CU, I was like, dude, if I can figure out a way that the second you get through it and join my [ __ ] and get through the course, which can happen in a day, and get to this, you can start making money. Literally doesn't matter if you're a total beginner, you'll get the retainer, you know?

You'll get paid $300, and I'm like, dude, that can change somebody's life. $300 retainer. So how long is the course? Um, probably 8, 10 hours. It's pretty, yeah. So if they watch that, so they watch that, you instantly give them a retainer or how do you like check if they're like actually like back in the day, dude, we, we were, I'm a, I'm not like a super systems organized kind of dude, you know?

Uh, dude, I promise, I honestly have a feeling I'm significantly worse than you just seeing how you did the calendar invite with the address and [ __ ] I was like, damn, I'm fancy, huh? I learned that here. I mean, look at this, it's gorgeous, dude. Um, yeah, I was like back then, I think honestly we wouldn't even check people got through the course and [ __ ] um, but yeah, now it's like you go through the course, you have to do a test.

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You basically, you launched the offer. It's just you have like a VSL charge people $2,000, bro. Didn't even have that. Well, now let's talk about, now let's talk about, now I want to talk about like, like 'cause what you're doing now is low-key like what like big companies should be doing like for themselves internally at the end of the day.

So like I really want to go explain it or understand it. It's almost impossible, though. I've only seen it on the outside. So I want to, I can really dig in. So I'm curious. So you have a VSL now, just a 10-minute video explaining like be a creator, Creator's Corner. We're going basically, you're promising we're going to teach you how to be a creator, and then we'll place you with the brand.

So like you're, it's like the new college. Like the reason you go to college is to get a degree, gain a skill set, and then get a job. It's like a job placement, like offer. Yeah, so, but you're actually training them and then you're helping them get their job. So they're getting a degree at Creator's Corner, and then you're literally placing them with a retainer.

University, straight up. It should be called that. It's super smart. I think this is how all education will work in the gig economy in the future. So how do people right now, like how are you actually getting, let's just go through your program first, okay? What are you actually teaching them? What are the tangible skills to be a good creator?

So first things first, and this is actually going to be a piece of stuff that, you know, I'm not, I don't even care to like, this is some sauce, okay? This is some [ __ ] sauce, but we're here for uhhuh. Yeah, like it's like we're, we're so far established, like I don't even care, you know?

Like I think early on I would have been gatekeeping this [ __ ], but, uh, you know, first things first, dude, I'm a big energy. I'm very passionate. I think you can tell, you know, like I'm very like, I love what I do. And you know, I'm going to be myself. And one thing that brought me so far, like I was explaining to you, was like mindset, dude.

I had the worst mindset, dude. Like I like scared, you know? Imagine like, bro, my mom was a teacher. We're living on a teacher salary. Like we had money problems. My dad got hit really hard in the 2000 thing. Like my money trauma was deep, right? And, um, I knew that mindset and I was so insecure and all the sorts of stuff.

And that, that matters, dude. It's, yeah, you know, you got to, you got to really like work on yourself before you can work on anything else in my opinion. Well, um, and I was like, you know what? Deeper than all this, dude, like call it TikTok creator training. Like I'm going to do life training, you know?

And on top of this, so the first, since day one, bro, the first videos have always been mindset and specifically journaling. I'm like, dude, before I can build you up as what a creator and in this person, I need you to kind of break down these old beliefs, right?

'Cause I still to this day almost entirely only work with total beginners, almost entirely. Not always. Sometimes people come in goated and we just give them more opportunities and they help us and whatever. But I'm like, I got to break you down to rebuild you, you know? That's what a real mentor would do, you know?

So I talked about journaling. I talked about, you know, like really doing the right thing even when no one's looking. Shout out Julie Williams, my mom, realest to ever do it. She always taught me that [ __ ]. Um, and has taken me so far. Talk about, you know, trust in yourself, all this kind of [ __ ] right? Little mindset [ __ ] um, and the journaling thing has been massive.

Everyone's journaling, I'm going to be a 10K creator, I'm going to be this, that, this, that. And my results from that are stupid. I genuinely ask people all the time, what do you think the results would be in Creator's Corner? 'Cause we can talk numbers, bro. I got some unicorn numbers for you when you want them, you know?

250 kids that have made six figures in 204. It's [ __ ] like that, like crazy sh. So you made 250 people over $100,000. Okay, actually, I don't know ex, like dude, some of them in, in 25 did it in a month. Um, 25 people made $100,000 in a month, bro. On everything I've ever loved, swear to God in 2024.

And that's like money in the pocket, like affiliate profit. Highest was like 225 or something. Wow, you know, silly number. How many of you made millions? Uh, I know of three who made seven figures in a year. Uhhuh as affiliate creators, bro. That's crazy, you know?

Talk about if you think it's a job still, like I said, that was number one objection. It's a [ __ ] damn good job, but it's not, you know, it's not a job. It's deeper. But, um, 250 made over 10K in a month, and I know that because I shipped all of them plaques for it.

Um, and so I can tell you that, and almost all of them consistently did it. So I wouldn't be surprised if it was about probably 200 made six figures somewhere there. There's also ones that didn't report all that, but I mean for how fast it happened too, it's incredible. Exactly. In the start of the year, we barely had shop too.

I do some of like 50 of those, I bet were not even on shop to this day. I still do stuff on other platforms for international people, all sorts of stuff, right? Um, but with that, this journaling stuff we talked about, I bet you 50% of that, if not 80, wouldn't have come without this journaling and mindset stuff.

You think that's more of like a spiritual, like that's the operating system needed to succeed, like put it into the universe type of thing? 100%. Are you like working out, like what beliefs are you working out of people? Um, fear, scarcity, doubt, all sorts of stuff like that.

Um, and more importantly, like train your brain to be focused on the right things, you know? And, and when you, when you put those out there, I'm not a big believer in whoopy wah-wah of, of, you know, manifesting just you write it and it just happens.

Like you have to work towards it and all that, but you're hearing CC with me, bro. Like if you listen, we'll do it. I know how to do this [ __ ] and you know, so it's more just the focus of it and your brain starts working it back, bro. It's like setting the goal focused being inal go and goals tell you where you want to be and your brain will figure it out.

You act like you already have it and speak it with gratitude. This a very specific way I journal and you do it exactly like that, it will [ __ ] happen. So speak in present tense like it's already here. I'm so grateful that, uh, I got to share my story on the Brett on the Brett podcast, you know, stuff like that before it happens.

And somehow it'll [ __ ] happen, you know? I don't do dates anymore too. So, but I just want to say one of my big things, dude, and a lot of people know me for this is I'm like a very, uh, big believer in giving and gifts and stuff like that.

And just like, you know, living in abundance. And I think you're someone that doesn't get enough praise for all the stuff you do for people, you know? There's no payments. Come on this podcast. You come on here and chill and you, you actually care about this story. I can tell you want to be here.

And so I was like very adamant. I was like, I need to get this dude a cool gift. No way. Um, so I just want to, I just want to stop and give you this for a second. Oh, heck yeah, dude. You're the first one to ever give me a gift. That's fantastic. Go. I didn't know if I was the first or not, but I knew I was going to be one of them 'cause I was like, it's just you have a, you have a job that like people don't, you do it so effortlessly.

People don't realize, you know, how important it is. So we'll see what you think of it. I appreciate it. Even the words are super nice. Um, so this is a custom journal, fire with laser engraved with your logo and your name right here. Is it Malanowski? Yeah, Malow.

So little journal if you ever wanted a journal and then teach me how to use this. Um, but we got MIK's going down and then, uh, a little M block pen to go with it. I don't know if you have one of these. Those are great though. No, I was just looking at pins the other with my girlfriend. Nice.

So, okay, teach me how to use this, bro. Well, it's, it's, bro, you can do whatever you want with it really, but, uh, nice, bro. I like the weight to it. Yeah, you're already killing, man. You don't need anything, but, um, it's a thought, bro. I've actually, like everything you're saying with like beliefs and like speaking in present tense is something I've like really actively taken on a relationship with God like last year and a half, like brand new for me.

I can't wait to talk ironically, like you'd think that this is something they'd prioritize in your younger years, but for some reason never came through till 26. So same thing, I so I would actually like to go deep on like how you recommend journaling. I think the present tense stuff is super important.

Yeah, so I just threw a journal in there too. Like the class was kind of like [ __ ] up, whatever, but you can throw whatever journal you want in there. I know fire, this will work. I need one of these, you know, that's, it'll last forever too with the logo and stuff like that.

So what is this? Uh, some other pen I couldn't fit the M one in there. So I like the, you know, get another journal and throw it in there too and whatever, but this is beautiful, bro. I really appreciate it. You really, you really deserve it. Thank you so much. Thank you.

And actually for the kind words, that means a lot. No one's ever gone out of the way to say that, so genuinely means a lot. It's the least I can do, man. Um, and, uh, yeah, so the journaling stuff is like, it's, it's all this, bro. It makes you a better person. It makes you, you know, fulfilled, you know?

I'm, I wouldn't say I'm fully there, but I'm close to, you know, just 'cause I don't believe in perfection. Um, and I've just seen this, dude, like it's amazing these stories that come out of my group, you know? When people pay me money, bro, like I'm very proud of the fact that I'm not a bad apple.

I will say I got a DM today, okay, from people in your group. Wow. And that's the first thing they said. They were very focused on like the belief changing. Hey Brett, I believe Jimmy is going to be on your podcast tomorrow. I wanted to let you know that Jimmy has changed my life and so many others, not only financially, but with the mindset of abundance and not living in scarcity, spiritually, etc.

And all the amazing people in Creator's Corner. It goes on for like a little longer, but like that was open and watch this, dude. You know, this one thing I say, like I remember damn near every single person's name, their story, stuff like that. Like what? Okay, was it Kristos? I don't know. Let's see. Matt Zanth. Zanth? Zanth? Yep, yep.

I'm, it's like I can just tell you like random fact, like I'm in his profile picture, you know? It's [ __ ] I remember of stuff like that, you know? That's good, bro. Um, kid's kid, I think just made a 25K a month profit. Really? Mhm. What? Okay, what is he promoting? What is he doing? Can you explain what he does?

Like so, yeah, so I'll get back to the core stuff, but dude, that [ __ ] is awesome. You know, see like that, I've never had that happen either. So [ __ ] I love that kind of stuff, dude. Um, just 'cause I wanted to inspire people. I don't want to be the only one, but I do, I love the idea of people being inspired by this.

I just, regardless if this gets 10 views or a million, I hope people just get inspired by this to like, you know, live like their mom's watching or whoever, right? Um, 'cause it just, I love the way things are shifting. Um, that [ __ ] is amazing there.

So from there, you know, you get past there. Now, one thing that people forget, bro, is that I actually know what the [ __ ] I'm talking about very in depth, you know? And it's like, it's like I have been doing this for so long. I'm obviously not a creator anymore, but I've just seen more data than anyone doing this four and a half years.

I've not done anything else in my career and, and I have not like, you know, crashed out on crypto and, you know, done like all, you know how people shift. Like I've nothing wrong with that, but I, there's, there's a reason I know what I'm talking about and people, it's hard for people to replicate.

Um, so from there, it's just straight, you know, going through case studies, talking about, you know, ways of making viral content that also converts, you know? I talk about, um, the baselines of viral content is also always going to be emotion sparking. You make someone feel something, you know?

No one understands the TikTok algorithm. All we know is that if you make content people want to watch, watch it usually ends up somewhere you want it to be. Um, all this kind of stuff. I'm very objective with my stuff. Very, my mom was a teacher, dude. So like I do also like love to teach, you know?

I, I have a, you know, I don't, I want to like praise myself, but like I do feel like I have God-gifted ability to teach people. It's a skill and it's like actually like a thing that you like people, some people have it, some people don't. You, you like to teach and you're good at teaching, therefore you should be a teacher and you know what you're talking about too, right?

You know, it's like, and you've done it. Yeah. Um, all, all those, you know, it's is all culmination. That's why I wanted to explain my story before so it makes sense coming up to this. So go through all that, you know, we have, uh, then I have people, my partners, coaches, creators that make videos in there.

We talk about, you know, uh, business practices, like how to work with these brands, what to do, your next steps from there, all this stuff, you know? It's hours and hours of [ __ ] um, and so basically they go through that, they learn, they make a little video that my coaches review, stuff like that.

And then from there, we connect you with brands, right? So we have a job board, you post your stuff. Uh, I have all these managers, so I have just about 20 managers who are kind of like leveled up creators. Um, shout out my first ones ever, Sant and Xander, two youngins.

Xander's 19, bro, making crazy bread. Um, and basically they were all former creators and students. And, um, I, I basically saw like characteristics of like me running the agency, uh, what, what to look for. So that's like people who are organizationally pretty solid, they don't miss posts, they're consistent, right?

'Cause a lot of like creative people tend not to be the best managers because it's too, uh, reformed, right? Like ultra-creative, like I call it, there's creative crash out, like right brain people, and then there's like, uh, I think it's, I think that's what it is. Left brain people are like the brute force, always going to show up, always going to outwork people, whatever, right?

Um, and so I just like carefully curated this, gave it a shot of having them 'cause before when, when I first started with Top Shelf and stuff, I would loosely manage it and it would kind of just be a free-for-all. We'd make these little mini brand discords, like Top Shelf Discord. The creators would join it and, you know, they'd keep up with posts, the brand would be in there, blah, blah, blah.

And it worked, like, but it just wasn't dialed when I got these managers in there. So they post the job boards, they make the mini Discord, they make a content brief, they do content review calls specific to the brand, they communicate with the brand.

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Netsuite.com/wgmi. Okay, so we need to pause and we need to go through what that, like I need, we need, I need 15 minutes of just this concept. Okay, okay. So you've trained creators. You breeze through what they're taught. I'm going to circle back and ask you more there, but this is the magic that's happening.

So you train the creators, join Creators Corner. If you actually want to learn how, then once they're actually qualified creators, they passed your test, there's a job board of basically all the different brands that you're partnered with. And these are like different e-com brands, like supplements, what are they like?

Supplements, e, whatever. So we do a lot in, um, supplements in health. Um, and you know, Rob taught me what to look for there too. Like I'm just, just God brought me to Rob, like that's my long-lost brother.

Um, with what to like, it's very important 'cause obviously like people hear supplements and they're like, oh, you sell, it's like, dude, I'm in all these bad apple spaces, bro. It's like, oh, you sell, it's like, oh, so you're a scammer, snake oil salesman. I'm like, God damn, dude.

But, uh, here's why we largely do supplements, bro, is because, uh, the big, a big problem in drop shipping and all that stuff was, uh, the product quality. Yeah, you know, the pillars of conversions I talked about, the six pillars of conversions, the first one is product. You know, at the end of the day, people have to want your [ __ ] and people used to go viral all the time for people things didn't want.

You know, people didn't want that [ __ ] like I, there's some funny ones of like, uh, the United States ice cube tray, bro. This [ __ ] got like probably 30 million views and like nobody bought that [ __ ]? Yeah, no, you know, viral but not, yeah, a real problem.

Uh-huh. It was viral 'cause how stupid it was. Um, you know, it doesn't solve a problem, doesn't really add any value to anyone's life. And supplements are amazing because like, okay, Chameleon Swim was a very viral product that people like wanted, you know?

It was like a very clear problem, you know? It wasn't even a problem, dude. It's just a value add, you know? It's cool, you know, it's viral and whatever, you know, very visual. You pour the water on it, changes colors, you know, it had some controversy to it, which was like a concept I coined early of like for virality.

People used to take too far and [ __ ] but like that's a whole another thing. Um, you know, people would ask what happens if you pee, bro? You know, that [ __ ] used to get so many viral comments, it was insane.

Um, and I was like, whoa, okay, you know, the problem is then from there I realized that virality is inherently not forever. Virality would not be there if it was infinite, it's finite. Um, so you have to be able to shift. And the problem is when you have these products, they come and die because you can't, you can't really iterate off them.

The best ones that last the longest, you're able to iterate off. Um, and so, you know, I was like, you know, always look through different niches. You kind of just basically tell people viral product, look for viral product, sell viral products.

Um, but there was no super strong niche. There's other stuff that's good, like, uh, weed products, like related accessories would go crazy, sports stuff, electronics, right? Um, but dude, supplements are amazing because every time pretty much they're going to solve a problem or add value to someone's life every time.

They will every time. And if you find good ones, they have repeat orders and, and, and we'll get positive reviews and positive comments and people have a lot of questions around it, which is great for virality and engagement and stuff like that.

Um, and then the best part of all, bro, is that you can make like there's like infinite, you know, you can all, there's all these iterations. So a big part, bro, was of all this stuff working out as well as it did, I'm not going to lie, is like the preparation I had there.

Like I knew like if you're just some, some grifter who's trying to jump on the space 'cause it's hot, which is unfortunately like a huge thing still to this day, um, you're never going to get stuff. And that's why a lot of times their products are terrible, bro. I'm talking like they're like courses, coaching, all you don't know that [ __ ] they's like they don't know why they're doing it, anything like that.

And that was a huge win for us. So we used to largely do health-related supplements and health-related products, like from anywhere to, you know, legit like ashwagandha gummies and, you know, testosterone-boosting supplements to help like, uh, no, no [ __ ] ingredient gum, um, beef tallow, all that kind of stuff, right?

'Cause you can do this Ed, you can do this educational style. There's so many different types of videos you can make. Every, it's a playbook. Yeah, yeah, it's a huge TAM and it solves a very clear problem with a very clear outcome. Like you don't have to market the ingredients even though it can be a part of it, but like you're really marketing like a clear, like get clear skin, lose weight, like very clear outcomes.

Yeah, and, and there's usually something for everybody too, bro. Exactly. CU, like not everybody's going to be into it, and that makes a lot of sense, you know? It really does. So then, so then you have a job board of different, you just typically work with supplements. Like that's your go-to health-related product, health-related products.

So then you're finding creators, you're building up creators, then you have these businesses that I'm sure you do, you have equity in some of them, I assume? Yeah, so you and Rob like partnered, you have equity in some of these businesses. You also probably some sort of like cut if the creators make a sale, I assume?

And so you want to know something crazy too, dude? And this like, I'm, I get a lot of joy out of it, and thankfully it also makes me money usually long-term and whatever, but like ends up being a good business decision. I love doing stuff that people aren't willing to do.

Dude, I did, I still to this day, like even with ones we charge and all that, like massively undercharge the brand side and don't ever focus on trying to make money there. And being obsessed there, um, even sometimes like every time you start with me, I don't charge because I want to be aligned with the brand.

I need you to trust my systems, um, and give that money to my [ __ ] creators 'cause that's what I'm trying to optimize for. So I let my creators and my managers make 90% of that money. Um, and I'll take rips and, and stuff like that and get involved when it makes sense.

Well, how's the structure work? Like say I give, say I give you 100 grand or like how does it work? Like if I'm a brand that comes to you, I'm a supplement brand that comes to you and I want all these creators posting my content, how does that work?

Um, so just to be clear here in, in case anyone's watching, because this is probably the most common DM I get to this day, I, I'm not taking on new clients. You know, there's, you can ask, but there's a one in 199 chance that I'm down.

Um, if at this point I have all the case studies and everything too, like I've probably seen you and if I want to work with you, I'll reach out to you. I'm not, I have like 40, 50 clients and I'm probably going to take one or two more all of 2025. Okay? Like I'm here to build with them for sure.

So cool, you equity, you can't diversify that much. Yeah, yeah. Um, the equity stuff is, is interesting too. I don't get obsessed over that too, to be honest with you. Um, because I'll take like minority rips on ones that I'm involved with launching or whatever, like where it's with me and Rob.

Um, but I'm not, I'm not obsessed over that, dude. Like a big part of this brand stuff and, and the whole reason I'm optimizing and helping people become creators is because that [ __ ] is so hard, dude, to become a creator. Not only be a brand owner.

Oh yeah, yeah. You know, I have so much commitment to, to Rob, him and my amazing brand clients, what they do and the risk they have to take on and all the pieces they have to put together. I could never, bro. I just wanted to do my content and I just wanted to like, okay, so you more view it like just I'm going to help my creators eat.

Like so give, give them retainers. I need 30 to get a retainer and then give him a good affiliate deal and I'm happy. That's, that's it. And let my manager [ __ ] do his thing 'cause you know, or him or her. I have, you know, 20 of them. Does a manager get like a retainer as well, I assume?

You know, it's a big thing. I, I also take pride in, I, I let everybody get upside, bro, down to my managers. They're getting rev shares on that campaign. They're getting, I'm the last. So you cut, but you cut a rev share objectively for the deal. Whe, it's not going to you, Jimmy, but it's cut.

You are cutting a rev share like these. So, so yeah, yeah. So these brands will be like when I'm, when we've agreed, we'll do this. All right, let's just say like minimum budgets are usually like 15 to 20K. They've always been higher, like, or I'm sorry, like, like semi-high like that, even from day one, 10,000, 15,000, 20,000.

I need enough budget for this. And like, bro, I basically asked to like, you got to be totally okay with this burning. Yeah, like this, this could go to legit. I have no, give me 20K a month. All you're getting out of this is, is content. That's the only guarantee I can give to you.

Good doctor who respects his practice will always tell you there's risk. Always. This is vir, this is organic content. They give me that, right? It doesn't even go to me. I'm just saying it's like kind of promised budget, whatever.

Um, and let's say it's a 15K budget. Um, 12K will go directly to a team of 20 to 25 creators, mix of all people. I also, that's a requirement I have. It has, um, we're going to put a ton of beginners on there, mid-tier, high tier, because it's genuinely what works the best, which is the cool part. Thank God.

Um, and then 3K will go to the manager for like a little retainer. And then almost every time, especially now, they will have one to 3% rev share on the stuff they do. So is it total affiliate sales rev share?

MH, okay. So like if, if they drive 100,000, you get 3,000 as the company? Uh, yeah, the manager. Is there a higher rate or that's all the rev share you're getting and you're just, you don't have to share if that's, yeah, no, it's, it just depends. It just really depends.

Like it depends on the product, like the margins. I'm so close with all them. Like it depends our relationship, all sorts of stuff there, man. Getting 3K plus a rev, a very small, yeah. And every manager does their own kind of thing too, you know?

Okay, great. So then you get a brand client, you assign a manager. That manager makes a Discord server. They, in the Discord server, they pull creators from Creator Corner. People apply, people apply. Then they look for whoever fits the requirements for this brand, which is pretty much is anybody, beginners, all look different, whatever.

Might be slightly skewed for different brands, but y, they're in the server. Once they're in the server, what's happening? Greatness. Uh, you know, uh, dude, these days, honestly, bro, like we NE, like almost never miss. I'm going to be honest with you.

Um, especially because like, dude, we work with now, I work with like, you know, brands that it's like damn near impossible to miss. Like they're already doing well. We're just amplifying it. Yeah, yeah.

We had a lot of misses early on though, but dude, it don't matter. My creator getting paid no matter what. So, but how's the manager like, what is going on in the Discord? Like physically, you know, they're managing people's posts, you know, they spreadsheet of or making sure they're posting the.

So the creator joins this server. I have to like, if I don't learn something step by step and see it in my mind, I don't get it. So they join a Discord server and when they're in there, what are they seeing? So they know what type of content to make.

And then are they, where are they posting this? Like are they making a new account for this? Is it under their own account? Like how does that work? So you see, you see everything up to this point, right? And now, so now they're in this, this is kind of, they've, they've gone through the training.

Now it's time to in the ring TR. They've applied, they're in. Yeah, and so every creator too is going to take on two to three, okay? Two to four, somewhere in there.

Um, clients, someone who knows their [ __ ] will always do that too. A noob would say take as money as you want, retainer farm. No creativity is important, you know? We're trying to go viral is where you really make the money. One of my famous lines is, uh, retainers pay the rent, commissions buy the stakes, you know?

You're like, that's just there for fun. So they're, they're in here, they're getting set up. So the manager will pick through that list of people who apply. They'll reach out to the creator on Discord, um, and be like, all right, we can give you this retainer based on your experience, your portfolio, all that kind of stuff, right?

Um, and you want to join? They, you know, if they apply, they probably do. They join this Discord server. When they join the Discord server, imagine it's like a CC 2.0, okay? You know, where it's almost like you now have to kind of redo a little mini onboarding to make sure everything goes correct.

So, you know, they're going to get like brief on that brief. They're going to tell them which is almost the same every time of what to set up the accounts as we're making all like affiliate accounts. And we're not trying to make Brett's and Jimmy's famous. We're trying to make products famous.

So you can stay behind the scenes on a lot of this stuff, right? Um, and that's, that's important. So the accounts are like Top Shelf? Yeah, actually, yeah, that's how they started largely. But, uh, now, now it's like more like just random [ __ ] you know?

It'll be like, like a theme page, wellness stuff or whatever it is. And sometimes people will actually mix products on the same account, you know, especially with TikTok shop.

Um, but yeah, largely though, it's basically that, you know, whether you're going to make an account or use one, like we're going to, let's set that up, figure it out. And then you're going to report it to us, you know? You're going to go through these basic every single time checklist, right?

Of that and, um, we're agreeing to 30 posts roughly over the next 30 days. I know people get sick, have whatever, but roughly that's what you're going to do. One post a day. And then after you finish that, you'll get your retainer. Before, I used to pay him up front, but BR, the crash outs were just o d.

Yeah, you know, people just, that's always going to be something. It's hard to stay consistent. Everyone's, oh, I only have to do one post a day. Sounds like it's nothing until you do it, bro.

Um, and I get that, but we have to pay at the end. And so you finish them though, you're getting it. So it's great. And so they're going to get your info, all that kind of stuff. And then after you get that, and they're going to still like, uh, in this brief, right?

You're not seeing anything in this Discord till you see the brief. They might have a loom on like content that they think will do well based on other things because these managers were creators.

Um, they're going to give you styles of post that like you should do. They're going to tell you claims and stuff that are okay and not okay because one thing in this health space that is never something I encourage, um, is like people talking super crazy blasphemous claims and stuff like that, you know?

Oh, this product, you know, whatever changed my life when it's like, bro, all it did was maybe lower your cortisol levels or whatever it is, right? And people still do that to this day. I just want to, you know, publicly say that's not something I ever encourage because you don't have to do that to make money.

Yeah, you can just tell, talk about your personal experience, and that's basically the basis of everything. Just got to know the guidelines, yeah, right? So go, they get that, right?

Um, and now, now you do that, you're into the ring. And so that's going to be, you know, access to a community chats where the manager is in there.

Um, everybody's in there sharing, okay, I'm going through this, whatever. Every manager has their own sauce too, you know? I let these, all my managers do their own [ __ ] thing, you know? I'm a big believer in that.

Um, and you know, they have posting channels where you share it, WIS channels, um, like morale. Yeah, then they do like review calls, stuff like that. And they're the bridge to the brand owner because they understand the creator, they understand me because, you know, they're directly taught by me.

Um, and then they can communicate to the brand owner because I've taught them and they've learned over time how to do it properly. And so they bridge that and make it a very seamless, easy thing for the creators. The creators are posting, the manager's watching, making sure they're finishing it, also relying on the creator to communicate heavily, you know?

Um, because they're, they're also providing a little service to them and blah, blah, blah. And then that's it. So it's like just a little community where you're talking to the creators that have onboarded, teaching them and showing them content that's worked. They start posting, they can

To talk kindness stories, and you all do that, we can do that. A crazy [__] like that, you know, and that does all this stuff. I, um, you know, I look like I'd be a trust fund kid. I look like I'm young, and like it's just almost impossible for this to be what it is. I don't expect people to look into that, and it just brings not good [__].

Um, so that's why I'm like, "D, I'm just going to build a great product." If I make 20, 30k a month from it, or I make hundreds of thousands like I've made, then that's great. And thankfully, shout out to God, you know, when you, when you Proverbs 11:25, "He who refreshes will be refreshed," and that has just come so abundantly true in my life.

Elaborate, what does that mean, "He who refreshes will be refreshed?" Um, you reput, you so, okay, you know, yeah. So it's like, I'm so glad that I could show, like you said, you got a relationship with God this year, man. You know, regardless of what people believe in, you know, like whether it's Allah or they're Jewish or anything, bro, like I'm not even like religious, I'd say. Same, the concept of what people refer to as God, I feel like I understand.

Yeah, I don't want anyone to ever feel like not accepted or anything like that, you know. Um, but call it the universe even, yeah, fact. Um, it's really yourself though, you know. Um, giving before, with no expectation of anything back, just will bring you like abundantly when you, in the times you, especially the times you feel like you can't or don't want to, will bring so much good into your life, bro.

That's why I'm so glad I got to give you that moment of that just little [__] Jour that means nothing to you. It's a deeper meaning, dude. Oh, I use it every day. I don't think of you, yeah, you know. And that's like, and a very key thing too is like good gifts, right? I could give you some [__] you don't want, bro. I could give you Chrome Heart jeans you have no idea what they are, never wear them, you know.

Um, and it's very like tasteful stuff I've learned to do with that. It has brought me, and so that exactly why I don't have to market all this stuff is because these people who come into my program, I have, bro, you wouldn't believe how many good people I have in my community, bro. I pinch myself every single day. It is, I have even robs like you. I've never seen anything like this in my entire life.

All my clients are like, you know, very successful entrepreneurs. I've never seen anything like this. I have hundreds of people who I genuinely love, appreciate, respect, trust, all this kind of stuff, and do so good or share the exact same principles. It's cool, man, that's very cool. It's like, it's refreshing. I don't have coaching and course sellers on here because it's like, so people hate it.

Like people do not, and I do too, bro. I just want to make that clear, I do too. It's like, dude, I can't imagine a bigger, exactly, bro. I can't imagine my mom asking me what I do, and I tell her like, "Oh, I do this thing," and she's like, "Oh, what do people think of it?" And I have to like, I have to like maybe like probably not say it like most don't that I get, bro.

Like that DM makes me like damn near want to cry that you got, right? Like that I didn't ask anyone to [__] do that. Shout out Zanth, bro, like that's exactly what I talk about, you know, being creative with that kind of stuff. 'Cause like who knows that he didn't know it was going to come up on here.

Um, and I tell my mom, "No, like I changed lives, dude." And like, bro, people will figure out how to like, you know, send me a note that I can bring to my mom to tell them that. And like my mom's so proud of me and stuff like that. Like I'm not going to let the tear ducts come up, you know, like right now, but it's like, that's amazing. I could die right now pretty [__] happy, you know.

That's cool, bro. Do you ever find creators through TikTok itself, like the back end of TikTok shop? I'm very, I've never bought, I don't, I don't have the app, so I've never used TikTok toop from buyer end or on the seller end on the back end. Like, yeah, has the back end of TikTok shop anything that you even interact with for your company, like with the creators?

Oh yeah, I mean, dude, like honestly, whether you do it in Creator's Corner or not, bro, being on a TikTok, being a TikTok shop affiliate is [__] life-changing. And just this Creator short form, so it's a skill you have for life, which is why I'm not afraid of bands too.

Yeah, are the creators just, do they have, they get the product sent to them? Mhm, like so if they join, like you guys just send them one basically? Yeah, so dude, it's like no money to you. You don't need to go [__] build a store, spend on ads. You just send them a product, and they just have to come up with a new creative way. It could be like them talking in bed, it could be like them trying it, we amplifying like this. Mhm, yeah, dude, there's still a ton of faceless stuff we do.

Interesting, yeah. What are the type of formats that these, like do you have like titles for them? Yeah, oh yeah, all sorts of [__] like there's always new ones coming about, you know. Break them down for me, bro, I'm so curious. So like those would, I would categorize as like content methods, right? Methods, uhhuh, like methods come and go, um, and get p and all that, which is why like the course will rarely be methods.

It's mostly fundamentals and stuff like that, and like how to look for methods and stuff 'cause then you're in a constant war of having to patch and update stuff. That's that teaching mind, you know, shout out my mom for giving me. Um, so like the foundation was that thing I was talking about earlier of like, you know, uh, viral content is, is someone in emotion sparking stuff like that [__] that would be a foundation or fundamental.

The methods would be [__] like we have ones like in-head videos, story, um, you know, it be like a, you know, there might be, I'm blanking right now, hold on. Like, uh, there are slideshows, there's transformations, before and after stories, there's like trend style videos where you're not even speaking, there's an audio, there's, uh, you know, these videos where you just show the product and speak over it, you don't show your face.

There's a laptop method, you know, like stuff where you're showing a, there's green screen, um, stitching, yeah, you know, where there's like kind of conspiracy theory style green screens. There's all sorts of [__] we get creative. Uhhuh, and I'm tell, bro, I'm not going to lie, we are, it is, it is fun to have all these amazing people, but it's even more fun to be like genuinely the best in the probably the [__] world of what we do.

What do you spend your most time doing? Making sure Creator, all I care, my whole entire life is Creator Corner 'cause I built so. You're like replying in the Discord chats all the day, you're like on coaching calls or what? Like what do you mean? Depends, bro. It's like I'm here to put people in positions, um, to succeed the best, whether it's my partners, myself, students, managers, um, clients, anything, and solve the highest level, you know, problems and solutions that I can do.

How many people join Creator Corner? Um, we only have 150,000. Still a lot. Yeah, it's not, it's not anything crazy. Um, you know, like it's not, it's not super nuts. I'm curious, like why do you try to, like would you, is there a time where you ever like try to scale that to 10K? Like in a year, like is that like something you'd want to do, or is there like a reason you don't go bigger?

No, so like I'll do as many as I can while still having as good of a service or better. That's, that's, and so, so there's times, bro, so you, so it's like get slow and steady, teach them, okay, bro, I'll close the calendar and like not take on new students. Find me another core seller coaching program who does the numbers I do and does that on top. We'll probably never see that.

Can you share how much you've generated for the businesses that you represent as a whole? Like, bro, tracked like GMV, which is like basically sales on TikTok shop and Amazon and all these things, um, was over a hundred million last year tracked in one year, bro. I had, you want, you want some unicorn numbers? Yeah, bro, what the hell?

Um, I don't know how many clients I worked with exactly. I bet it's probably somewhere around a hundred, but current is like probably about 50, okay, that we work with. Um, and then we have the top like 15 are the biggest, right? Like and do like a large amount of everything. Um, but we had 22 clients, uh, do seven figures in direct, and I, when I say the hundred million, I mean direct BR.

I can't even imagine the [__] spillover, you know, and all that stuff. Yeah, yeah, for everyone who did convert through shop, and I'm still talking revenue. Yeah, who knows what the profit is, but, uh, and that's all brand side, we're not, we ain't worried about that. Um, 22 of our clients did seven figures directly from us in 2024. 16 of them did it in a month, you know?

Wow, directly from our people, bro, over a million dollars in one month, and I [__] I forgot how many, and I want to say like six did it in the first month. Oh my God, we had, we had one that go did it in, I'm talking from zero, Brett. They weren't even on shop really yet. We had one, and this when I knew I was like, oh, we are this, like kind of a, like five, six months ago, I was like, oh, we're [__] goated.

Hold on, [__] goated. Um, from zero in 15 days to 1.1 million, uhuh, and like 10-day sprint, you know? Damn, 15 days from zero, like 10 days of really like traction, zero to a million. Have you ever paid these people on like a pay-per-view basis? Yeah, so that's like if you aren't doing on shop, there's usually a lot more creative stuff to try and like do our best to help with tracking.

So like there's a bunch of people that have like, it basically works out to you end up building like Instagram theme pages that are largely faceless and slideshows on TikTok and stuff like that where you're pushing like Amazon associate links and stuff like that. What, so you pay-per-view for that? So, so yeah, the tracking is just harder, bro. Like I said, you're not getting TikTok shops all native, bro. You never, you almost never leave the platform.

Um, there is spillover, but not nearly the same. Why would you not be on TikTok shop? It's like, it's like a just country-based? Yeah, exactly. I D, I have a ton of international kids, dude. I have some, I, some demons got out there. So then you'll just pay them like 10 cents per view or 50 cents per view, depends on the brand view. I'll let the brands, the managers figure out what's there, and like everybody's super fair, um, to the best we can do, and we're doing stuff to help that.

But it can be, it can be views, bonuses, it could also be, it has, then you have, it gets really nitty-gritty, bro. It's like us-based views, but the manager just handles that in a Discord server, and it's kind of, but yeah, those kids can make crazy money, you know, based on, and, and sales and how good the content was objectively. That's so fascinating.

Clicks, clicks is another thing, you know, stuff like that. Yeah, yeah, just every single engagement metric basically. We had one, bro, that we started in August, and it was like our biggest, you know, success story for a while. Like there's someone cracking it, beating it now, but dude, just from August to the end of 2024, we did 9.2 million tracked for them.

And the next highest group, AG agency, anything they worked with, they were like number one on shop for a while. They had 250,000 affiliates or some [__]. Um, the first month we did it, they launched this big giveaway campaign. People will know who I'm talking about. I just, I don't know if they'd want to be named or not. They're great clients.

Um, they launched this big giveaway campaign where they're giving away cars and [__]. Do you remember this? They're like, "If you hit these numbers, we're going to give you [__] cars and [__]." They were brand new at TikTok. That's how a lot of affiliates like programs work, like OG affiliate stuff, like prizes for top 10. That's why I was asking.

Yeah, so that makes a lot of sense. They brought that principle over, Ved, bro, [__] game. Everybody had to follow M. Yeah, so they had like 100,000 affiliates. Everyone got the same product, the same giveaway, everything. Um, all the groups got it, similar ones to me, and they gave out 100,000 free products.

No, I bet, uh, like I know for us because it was like timing was so tight, I bet you almost all of it was people getting it on their own, like they just bought it just to see it's in stores and big brand. It's a big brand. Um, dude, we were that first month, we were like number one, two, four, five, seven, and 10 out of 100,000.

Oh, your creators were too? Damn, bro, dominated this [__]. And that was like one of the biggest wins of my entire, like, you know, thing throughout this, you know, God has been just so, you did, what do you mean? You, like, were making content? No, no, no, I'm saying like this just been the biggest win of my career and my, like, for my community and everything like that and for creators.

The number one total beginner made 150,000 that month, really, between the giveaway and commissions. I mean, he did 250k in GMV. What separates, like, what are you guys doing so good? Like, what did they do so well? Like, what made them so good? I mean, dude, there's all the pieces I just explained, bro. Like nobody else has all those together, and like that's what it, think about all those little pieces makes this like very holistic greatness.

So every time we, we always have a shot at greatness anywhere we go, you know? And then, dude, a big piece, honestly, I give so, so much credit, and I am absolutely not afraid to ever, ever praise the [__] out of all my amazing, you know, creators, coaches, my team, bro.

The four-minute mile effect has been unbelievably real. We get 100K student, you know, a week later we have two more, and so they're sharing it with each other, so much collaboration. D, CU, you don't take away from each other. Yeah, yeah, I know. I hated that about drop shipping. Yeah, no one, you like, I run a brand, you're like, "What brand?" Like, "Don't tell you." Uhuh, oh, it's in the space.

Yeah, yeah, like shut the [__] up, dude. You know, I get why they do it, but like I just, all their friends will steal their ads, you know? I hate that [__]. I hate that [__]. Um, and obviously, bro, like there's aspects of that I really haven't held anything back here. There's aspects of that that I really don't like about other people in this space that, you know, do that to us, you know?

I try to never engage. I have before, and I regretted it, and I feel terrible about doing it because it was just distasteful. Um, I didn't go anything crazy, but, um, you know, I just don't stand by any of that, bro. I know that what they do, and I like, it's just you, you not only do the whole thing of coaching and stuff like that and take somebody's money, give them a bad experience like a lot of times, or even worse, and doubling down on that on top of that is, is, you know, you might tell them that you might make them think that this affiliate stuff that is genuinely, as long as you understand what it is and, and you think you'll be interested, so life-changing, you'll tell them it's not, and they might miss out on something that could have changed their life, their family's life, their friends' life, all that kind of stuff.

[__] that, and so that's my goal this year, dude. That is my goal, and I, I am so glad to speak on it. If one person sees it, I'm, I'm going to start posting more on socials and stuff and doing all this. Um, nothing crazy, but all I want, my whole basis of everything, bro, is I really want to bring the good guys back, is kind of my line with this, you know?

I think there's this kind of like, it's like rewarding and not enough maybe punishment for, for bad guys doing stuff like that. I think karma always works itself out, but I'm just going to lead by example and be the good guy, you know, and do my absolute [__] best. These transitions have been smooth through all this.

Um, this, it's a great one for this next piece, which has just been so phenomenal, is the acts of kindness in my, in my group. One of the channels in Creator's Corner is called acts of kindness, and I started this randomly, bro. A lot of my best things have come from, and I'm sure you feel the same way, random experiences, bro. Not random, but right, right, coincidences, right?

Um, and this is one of them. Like I, I love doing [__] like when you have a $20 breakfast bill, you tip like 80 bucks, 100 bucks on it, right? No one does that [__], you know? I wish they would. I hate rich people, bro, who are like stingy, you know? There's something wrong with you. No, there actually, like if you're like a cheap rich person, like it's like, yeah, I don't get it.

Like I don't get it. No, well, it's money trauma. Yeah, or yeah, I wonder if you're like literally you're scared you can never make it again, like you just have full-on baked into you scarcity. Yeah, well, well, what are thoughts, right? They're just habits, yeah. You know, they're just like literally habitual things, yeah.

And then you can rationalize it that it's like smart, right? And that this, this is what got me here. [__] you, Dave Ramsey, you know, [__] you. You make $500 million a year, bro, and you're like probably calling your phone bill, "How is it $62 now? It was 60," you know, whatever it is. We're, we're L, you know, not actually Dave Ramsey, I'm just saying that type, the extremes.

Um, I hate that [__] dude, you know? Um, and I was like that, believe it or not, bro. My, a lot of my kids will never believe this [__]. Um, I was at a point, you know, where I was so stressed, you know that feeling when you make a bad purchase and your heart sinks? You know, you think it's a bad purchase, it's like [__] bro, that the $25 like [__], like you know, oh my God.

And then, and then you level up a year later and you're like, "Why the [__] I care about that? I'm just going to do that preemptively for the rest of my life. No, whatever, it'll figure itself out," and it always does. That's abundance right there, right? Scarcity versus abundance.

Um, I randomly post about some of these tips, whatever. I'm like, "Oh [__], if you guys want to do some of this too, let's not crowd up the squad chat. Let's make this acts of kindness channel," and it has just brought some of the most amazing stories, bro. And it's so cool because, um, one thing I was really against too is, you know, I knew we were going to get [__] results, right?

I knew I was going to get a bunch of these, these people rich. Um, I'm really against the, and I, I, I wear material, these jeans and everything, you know, doesn't buy you any [__] happiness whatsoever, bro. You should just do what you enjoy. You like cars, right? What do you swear? John, food? Food, okay. I go out, like I, I will go out. I like to dance, okay?

That's what's up, baby. Like I don't just go to a table and just like nod my head and look cool. Like me and my girlfriend are like, we're comfortable, we're dancing. Yeah, dude, I [__] love that. I've, I've never, I would have never guessed that about you. Hell yeah. Like you like really like, like you're talking like fist pump type [__] or are you like salsa dancing and [__]?

Not salsa, not like formal. Okay, okay. We like rap, we like EDM, like we just like move, like we dance concerts and clubs and stuff. Exactly, [__] yeah, that's have fun, dude. You should own that more. No one knows that about you, or do you like to keep that low-key? Same as you, like if I show a story of me popping bottles, I'm just going to be called another YouTube course seller, you know?

Like it's more of a perception thing. I like to keep my channel solely, I'm here to teach you a point, and I don't want to distract it from anything else, but I should share more. Sure. Um, dude, I feel like this is, this is something good though. If you don't mind me asking, why do you like that? 'Cause like people would say, 'cause like inherently it's like surface level of like club spend more money, they'll like you more, like this kind of stuff that people will see, and it's like, you know, oh, you just want the sign to feel cool and powered, right?

And it's not that. I know it's not that for you, and I'm just, I think I know the answer, but I want to hear it. It's fun. Me and my girlfriend like doing it together. It's a good way to like get, like get out of your shell. I'm so serious and like in charge all the time, and it's just a good way to just like let go and not think.

It's, it was learned. It was very hard for me to learn this. Like it took me till I was 25 to really let myself do that. But yeah, be present, exactly that. Like 'cause that's like if you can, if you can just hold that to you, you have a aura, right? You know, like it's like people be like, "Why are your jeans $15,000?" Be, I love the story of this, like you don't know, like you know.

Um, it's this, that's what I'm into. I love fashion. Those are $15,000, $115,000 jeans. They are what they are. Yep, Chrome Hearts. Holy [__] dude. But bro, like I would have never known that, bro. But I could have a, like I'm not a watch guy though. You, I have a couple nice watches, and you, I could have a $200,000 watch on, you never know.

But I always think the people that get into watches, it's so bizarre. Like the theory is that like you wear a watch, another guy across the room like knows what watch you're wearing. Always find that quite, quite little sus, little sus. Yeah, dude, yeah, yeah. And, and I, you know what my problem is though is just like I have friends that have 20 watches, bro, and they only wear two.

I just don't like that. I don't like, I don't like buying things that you like will never ever use, and they collect dust. That's like kind of useless consumerism. You can't be perfect, but try to be your best, I think is kind of important there. I wear all my [__] clothes. I'm wearing this, and someone who knows it, bro, will have a good conversation and be into the same thing for sure.

It's a good way to like, like, like interest, right? Material will never buy happiness. Those kind of things will never buy happiness ever, bro. Um, and people will think 'cause I have $15,000 jeans that I think that and like that I'm insecure and all this kind of stuff. It's like you can think what you want, bro. I like this stuff, and what material does, bro, is it materializes.

I've learned, you know, as someone who grew up with nothing, bro, like in the way of my life was like had [__] everywhere, drove a piece of [__] car, now have a Lambo, stuff like that is you be, you can use material to become who you are. You can, you can express what you are, bro. You can express what you like to do, and like dude, you're like low-key with your clothes and stuff like that.

You made that comment earlier about fashion, that's who you are, bro. And if you're not, you should, I, you know this already, but say this, like you should do whatever you can to get rid of that and be more of who you are. Yeah, as long as it came from within. Like as long as you like looked at something, you're like, "I like that," and you can't point to like an external reason, just like something about it I enjoy.

Yes, spend as much as you want on it, but if it's like, "I need to get a Rolex 'cause that's what this person on the internet said," or like be very cautious of if your desire for that became, yeah, from the outside. Always trust within. There's going to be an external piece of it. Like I, there's some of the reason I, I'm so willing to express myself is also because it does get me in rooms with people, and I play the part of who I am, right?

Which, you know, understands that like I, I love to do what I do. Um, and I have people to inspire, bro, you know? And, and I, I have to document at least some of that. Um, and a lot of times I'm just documenting within CC. So this is the point I was trying to make with the acts of kindness. That's going to be such a key part, and honestly, like if this didn't get brought up, it didn't get brought up, but like I'm glad we can talk about it.

It's like the acts of kindness has been so unbelievable to not causing [__] [__] to come out of my program, dude. I've seen so many people who make $10,000, they go immediately to their story, flex on all their hometown friends, buy a bust down, you know, like flex on them and like have a good victory lap, right? Guilty, you know, it happens.

And, and you know, or in they're, in they're you making all this money, and you still have a bad relationship with your mother or someone who's very important to you in your life or whatever it was. [__] that, [__] that, that ruins everything we just did to get to this point, bro. And it mistaken like accidentally came about from this acts of kindness, and the biggest flex that comes, brother, there's, it's like a secret right to passage of your first big success.

You go through this acts of kindness channel, and you do something ridiculous in it, you know? I've, I've seen kids, you know, like, uh, give $5,000 to a server, you know, and like random people and like start a toy drive and raise all this money and, and give their, save their mom's house and pay off her this and that. It's [__] unbelievable. I paid for one of my community's chef school, like he wanted to go to chef school, 15Gs, did that.

Wow, let's go. There's a ton of these random ones. I'm not, I just spend, I just give my money away to people or spend it like loosely. I don't really think about money. I never think about money, and you look, and the very key that you don't expect, like you don't expect anything back, right? I don't like it.

Yeah, it's, it's very important, bro. Um, and have you not just looked and been like, "Damn, I really like never have to worry about money," and like I just am not overly attached to money, and therefore I always get it? Yeah, I'm just waking up doing what I would do every day. Like this is just like straight up fun. I got to talk to cool people, work on cool things. It's fun, bro. It's not about the money at all, ever.

Yeah, except it, it's there. I'm glad you said that 'cause you, I felt that, and you kind of confused me on that, dude. Why, dude? Like it's like, you know, you didn't charge me to be on this podcast unless I miss an inv. People charge for being on podcasts? Yes, bro, that's what is the point of that? Absolutely.

Like, uh, I mean, I've never paid for one. This is the biggest podcast I've ever been on. I've only been on a few small ones. Shout out Frank, you know Frank, right? Um, didn't pay to be on his, of course, you know, [__] maybe Frank getting his money with other people, I don't know. That's my dog though.

Um, but dude, there's one ones I know 'cause I, they'll be like, "I don't even know you. We have no mutuals. You're DMing me like you want to come on the pod," and then they send you this thing, and it's like $5,000, $10,000 to get on it and do this and that. I was like, I mean, that inherently doesn't work.

Like you have to like have a very clear, like the audience has to get something out of the podcast, exactly, and learn. And so it doesn't matter. Like I've seen it clear, the older my guest is, the less like the podcasts don't do as well because it's less relevant information. And so it's like I need to be exactly relevant information from someone doing it right now, and they're willing to actually come on and be an open book and like just give, like it's like a free course to the audience.

Like that's like the only reason I would do it, and, and you're rewarded with the eyeballs. You're so passionate about that, dude. And you know, no, you like Naval Ravikant? Yeah, oh my God, changed my life. Anflaying was like the best thing that ever happened to me. He's phenomenal, you know, one of the smartest people out there.

You know him and Joe Rogan's pod, have you watched it? That's how I got, I'm one of the mainstream bros that got red-pilled by Naval in that episode, and I can't believe we're just meeting, bro, like genu. Yeah, bro, I've seen you from afar for a while, but, but there's a good timing. This, this, there's spiritual timing right now. I want to have a conversation with you after this as well.

Let's [__] do it. That happened right after I invited you. I was like, "Huh, there's actually another reason he should be here." That's cool. Wow, I can't wait, bro. I can't [__] wait. I don't want to hype it up. It'll, you know, I wore this shirt kind of AC. I swear to God, did not bring this to be on this pod, and I saw it, I was like, "Oh, I'm wearing it."

You know, God answers prayers right here. Hell yeah, bro. Um, and it's fun. It's a Gallery Department shirt too, which is like kind of hilarious through it all. Uh, it's, it's probably stems a lot from that, you know, I'm assuming like the design there. Definitely.

Do you have a greater goal? Like is there something that you're like trying to achieve outside of killing it for your creators right now? Like is there like something you're working towards? Dude, it's, it's my mom, really. It's my mom, you know? She's, she's my like forever, ever, ever, ever reason why. But like there's no like, like business move.

I mean, that's a great answer. I'm not saying I don't accept the answer. Fantastic. That's a great why. But like is there like a, uh, like are you working towards like, like some people want to buy a sports team, some people want to like, you're just start up doing what you should be doing right now, dude. Total opposite, bro. I actually want to get 100 million and never work again and be that guy who also voices that like it's about abundance, not greed, right?

And it's like billionaires, I'm like, you know, it's one thing if you accidentally become a billionaire, like, you know, like low-key, like Mark Cuban I think seems to be like a cool billionaire. But most of them, I'm like, bro, like you are worth $100 million or whatever it is, $10 billion, and you're still like, I can tell they don't love and enjoy what they're doing and like sacrifice for it, you know, and are doing it out of greed and, you know, hurting people is like, yeah, extracting.

That's like some [__] that's like my like big lifetime goal is to like make a 100 million or whatever it is. It could be 50, I don't know what it'll be, somewhere in there to get pretty much everything I want out of life, fat house, whatever, and, you know, do it by somewhere between 30 to 35 and be a dad. I want to be a dad. I want to be a dad, and I'm not going to force it, you know?

Like it's awesome you have a girlfriend. I don't have a girlfriend, um, and I refuse to settle, you know? Like there's so many amazing girls out there and whatever, and like I've just seen too many people get caught in that. There's so much insecurity that can get released from it. I'm, I'm like, what do you mean settle? You haven't found a good person, you mean?

No, no, no, settle is in like, uh, basically like lie to yourself and say like, like, "D, I, I'm totally cool being the, like I would love my number one goal in life is to be a dad, bro." Like genuinely, I would love to have a family and make so much money that I can just be present, you know, and be an amazing husband, you know?

Um, but it's just, it's, it's, we're talking about like people being very aligned here and going through [__] and all sorts of stuff, and I am totally content being the fun uncle, you know, and having no kids and whatever 'cause I refuse. I'd rather be single than settle, you know, for, bro, just journal about it.

Yeah, but dude, you can't bring it, lie. But you know what's so cool, bro, and this is some God [__] bro, is that you can't journal about controlling other people, bro. And you know, you'll get caught in yourself. You want to know the time I learned this lesson? You know, going through a really bad situation with, with, um, basically like relationships, whatever, is when I was journaling like I want a wife and I want a girlfriend.

It's a very common thing young men get caught in, bro. When they make money, they're like, "Oh, I made all this money. Like all I need left basically is to make more money and then get a girl." Well, that's a horrible way to think. Exactly, bro, 'cause you, money does nothing to do with girls, CU. You, uh, well, you get it though. It's, it's the right intentions.

They want, they're saying the same things as us. You want to be a dad, you want to be, have like a partner in crime, you want to support a woman, like whatever it is, right? Yeah, my girlfriend just makes me so much better, does all the stuff I don't want to do. She's so good at it. She's awesome, and, and I hope she sees this, and you tell her that all the time.

I'll tell her that for the third time today right when I get home. So important, bro. And so the reason I say my mom, dude, is it's actually a deeper meaning is I just say my mom is like, like she showed me what unconditional love is. She showed me what like being like, she's such an angel. My mom's the nicest lady ever. She stays very low-key. She has like two friends, whatever.

She's not like out there, held it the [__] down from my brother and I on a teacher salary. My parents went through a divorce, stuff like that. Um, and she held it the [__] down. She's my hero, and I didn't appreciate her for 14, no, sorry, way longer, like 18 years of my life, bro. I went through really bad teenage angst and was like kind of a dick to her.

Not like crazy, but like, yeah, D, I, I, a young male ego, bro. It's the angst you go through. You're dealing with hormones and [__] like that, insecure, yeah. And like you love them, don't know who you are. If someone were to ask you, say you love them, you probably, every most guys deal with this, but like you, you can't, you don't thank them for everything.

You don't realize how much they did for you. Um, and some, some people's parents aren't, aren't that great, you know? I get that. My mom is basically a meaning for, I want to, I want to do it for good people, and I want to bring more good people in. It's the same way, like a big thing for me that I'm hot on right now with acts of kindness is I try to do it for someone that I can tell is somebody's mom or grandma or something like that.

'Cause I think about like, it started this one day I paid for this lady's groceries who at Publix, who her card was declining, and she like didn't really speak English, and I was like, "Oh, like please, like I got you, like say less." And all these people saw it, and they're like, "That's somebody's mom," and you did that for them. And I was like, "Damn, that's deep," you know?

Like that's, you got, you got to be careful these stories, bro, 'cause make your tear duct start going. I'm not afraid to cry, but it takes away from the story. Um, and you know, it's so special, bro. You know, it's so special. I'm like, "Damn, that's, I wanted like whenever I get those."

And I had a prayer to God, bro, a really, a really great, we're almost done here too. I'm sorry, like if I'm holding this too long, I don't give a [__]. You know, okay, [__] yeah, I'm super direct. I'll end it super quickly if I felt that way. That's why, that's why you have a great pod, bro.

Um, and people watch your [__]. I hope people comment about how great of a host you are too. You've let me speak so much on this [__] dude, seriously, bro. Hell yeah, bro. I, it feels like I'm glazing you and like whatever. I hate that word 'cause you should give flowers where they deserve, bro, like seriously, I appreciate it.

BR, we're talking about this a lot off camera too. I don't want to hear that [__]. I'm excited. Um, but this is such an important message that like I got inspired by, and I want to throw out there is like the, the doing it for somebody's mom, bro. It's like that kind of stuff where you're creative with stuff and give, you know, need to or give, uh, help to things that are really needed.

Like, and you don't give [__] gifts. Like I could have given you a Cartier thing 'cause it was expensive, whatever, and you would have [__] dust collected forever. You know that [__] was like a hundred bucks or whatever, you know? Like, but you'll probably use it hopefully or whatever it is.

Um, and the same way, like I want to give a gift to someone who needs it, and I'll literally pray to God, bro, literally pray to God in dark times and good times, please give me opportunities to show you how much I appreciate what you've done for me and that when you bless me, I will treat that with the utmost respect every [__] level of the way.

And I had a crazy one this week, dude, crazy one where, you know, this TikTok band [__] was insane, dude. That [__] was insane. I felt like, like down 31 LeBron, bro. You know, like it was like the face in the face of everyone telling me like, you know, all this [__] competitors going different places, all the [__] I'd hold through it.

People were looking at you, and we made it out, you know? And it's like we on the pod the day after [__] this [__] is an epic story, bro, that I'm always cherish. And I L was like, and I found out on the way to the airport, bro, that it was like back up. That's my emo right there.

Um, but I'm like, "God, please, please, please give me an opportunity. Make it so [__] clear what I need to do to show you how much I'm, this means to me 'cause I'm about to go on a generational run from this [__]. You know, I'm about to make a [__] bag this year. I'm well aware of that, you know?

Um, and I'm like, "Show me something, bro." I'm at this airport. The weather here has been insane, insane. Flights were canceled on Sunday. I just landed too, okay? Really? Yeah, from where? Mexico. Yeah, dude, they were canceling everything on Sunday. Were you supposed to fly on Sunday? I flew in, yeah, Sunday like morning.

Okay, yeah, dude, it was right. It started just s right when the afternoon got [__] the, and so I was a 2:30 flight. I'm JSX, whatever, cheat code from Miami to here, by the way, if you ever need to do it, cheat code. Yeah, we do have it in Scottsdale, cheat code. Yes, bro, Scottsdale to Vegas all the time.

I'm there. I pull the second I pull up, bro, like I'm get a text saying like your shit's delayed. Everyone, they announce it the second I walk in there, and I'm like, "Damn, damn, okay, we, we'll see what this goes." They didn't say it was that long, but it was clear that it wasn't looking good, you know?

They're like, "Weather's getting worse, delayed to later," but the weather was going to be worse later. And as I'm doing this, bro, this just so kind, so beautiful, so special, this lady, Jane, goes like just starts talking to me. You know, you know everyone loves those older people that just talk, bro, talk to everybody, you know?

They talk to the janitor like just like, "Oh my God." She's like, "Yeah, I don't know. It looks like, yeah, it's probably not going to be too good. You know, I'm going to go grab some food. Like, do you want me to grab you anything?" That moment, just a random old lady offered to buy me lunch or whatever.

That's some, that's like somebody's mom. Mhm, that's somebody's mom, that's somebody's grandma, whatever it is. And she had this little dog with her that was adorable, whatever. And I was like, "All right, I hope God, you're going to give me something in here. Let's see what I can do here."

Her husband's walking around like, uh, even older, you know, kind of whatever. He's like, "She's like, I'm married a pacer." Like she's like, "He loves to pace around and try and figure out the problems, but he's great at it." And he comes back, he's like, "We're not flying. There's no way."

And they're talking about they're going to stay in Fort Lauderdale for two days like, "[__] this, [__] this, [__] this." I need to figure this out. Shot a Hail Mary with this jet guy, all this, this on socials, but it would never go viral. But, um, I call a jet guy. He closes his jet. He's like, "Yeah, they'll fly into Teterboro, not White Plains where it's getting [__] and JFK and all that."

And I think we can do this, bro. It's like 30 bands, 30 bands. That's so crazy, you know? I didn't need to do, I could have flown out Monday for this, you know, whatever. But, but, but God answers prayers. But God answers prayers. Wow, that was crazy, mic dropped.

But, uh, dude, I end up going on this flight with this, this, you know, I call them my adopted grandparents now. They live, bro, they live a block away from me in, in Miami, have a place here too. They, dude, they were well off too. They didn't need this, and I insisted you are not paying a dollar.

Abs, and at first she was like, "No, we don't want to." Come on, like it's okay. I like, "Don't block my blessing. Don't block my blessing here. I'm going to go regardless, and it would be more fun if you came. I bring the dog." And these two, this 80-year-old couple, it was like we knew each other forever.

The pilot was like, "What, you don't know each other?" And what, the kid's paying? Like, "What the [__] is going on here?" Yeah, and it was like one of the best days of my entire life, bro. Did you talk to him the whole time? Oh, bro, we've been emailing back and forth. Those are my adopted grandparents. I'm going to see him again in Miami in February.

What did they do? Um, dude, he was somewhere tired, like he was, he was a dog, bro. Yeah, yeah, he's a dog. He had been on PJs before, you know, so it's not like I'm not going to act like I like did something like that. Yeah, no, but dude, he was like, I, and he'd seen a lot of stuff, like important people.

He had crazy stories, bro. Man, a few words, Allan was a man of few words, but they were wise. Every time they came, they were very quiet words too, and you kind of go like this, and you kind of, yes, yes, yes, and they were always very cool. But, um, he said this, something like that's never happened. Of course, so he was at an airport, flight got canceled.

This random lady offered to buy you lunch, flight gets canceled, you're like, "Let's just book a PJ instead. You guys can come with me." Yeah, random people, and I buy you lunch. Like you are somebody's grandma, yeah, and I'm doing this for them, you know? I'm reminding them like, bro, it's, it's reminding them of good of the world, you know?

They, they're, they're well off. They're, for all I know, loaded. Um, but it doesn't matter how rich you are, how poor you are, anything. Everybody values good in the world. And so that's the, the end of this all really of my journey this year of see what I can do. I want to bring the good guys back. I want to bring the good people in this world.

I want to elevate them as high as I possibly can, and you know, whether I elevate from that, which I obviously will or not, I don't care. It's beautiful, bro. I want to go back to this. This is the last thing we can talk about unless there's anything else you want to talk about.

No, that, that, yeah, that was fun. The thing I want to go back to the journaling thing and the belief, 'cause that guy that messaged me, that's what he, out of all the things he could have said, he was very emphasizing on the abundance mindset, spiritual, mental side is that's what stuck with him for him to say that's what he helped you, helped him with the most.

Yeah, and you mentioned journaling. I feel like I didn't get a clear enough understanding of like how do you delete these beliefs and your journaling process? Like you said it was present tense. This is like the only reason I'm asking because this is actually something I've been very adamant on as well. So I want to go a little more clear for anyone who's like watching this, like actually be able to like do this.

So give me, this is the lead magnet of your course right here. Such a good [__] question, Brett. Um, so, so I've done every type of journaling too and like whatever, um, and I've changed around like, but this, this is objectively like the best, and you can, you can make little variations off this. I just want to make that clear. Do what works best for you.

Um, but basically argue you can't really argue against that this is the most effective way to do it, and I have [__] data on that too, you know, um, is basically saying these things like you already have them. Okay, so I'm so grateful that I'm, you know, this is one that I journal for a long time. I'm so grateful that I'm a multi-millionaire or I'm so grateful that I'm a millionaire.

I'm so grateful that I make six figures a month. MH, well, well, well before those things were true. Well, well, well, but very key. So the gratitude thing, the reason why you do that is that, uh, gratitude is like the highest feeling you can feel, dude. You know, it's like gratitude, love, enlightenment is like rated the highest on the frequency scales.

You don't even have to believe in that [__] though to understand, like you just feel [__] good. Um, so that's like step one, you know, and it's, you could do like I am rich, I am a millionaire, but it's not as good as, you know, grateful. You know, it's like I am blessed, I'm so happy. Feel that [__] before it happens 'cause now you're in line with that, right?

And that's the whole thing with the present tense is you want to like basically trick yourself into already having those things, you know? You have to be careful, bro, 'cause people get delusional, okay? And I don't like delusion. I like, like optimistic, right? And, and, and confident, not cocky. Delusional, you've been around some delusional people, I'm sure.

For sure, everybody has. You know, that's why I always tell people, bro, do not journal the same [__] thing as me, okay? You know, if you're brand new to this [__], journal about what feels just slightly, this is a key part of this journal, what feels slightly crazy to you but still achievable.

MH, so you know, for me that might be making x amount of millions or whatever it is, you know, um, just a little bit more than what I did the year before, whatever it is. And for you, that might be literally one sale, $50, one retainer, you know, that feels [__] crazy but still achievable to you. Or it could be $10,000.

Unfortunately, people don't listen to that one. They go $100,000 first month 'cause bro, Sydney and Liz did it, you know? It's like, bro, oh my God, stop. Um, it's very important. You have to get the material world to time to form around your, yes, bro, thought.

Yeah, and you can't give too crazy, bro, because actually that's like a, it's, it's actually a self, uh, manipulation or it's a self-sabotage prophecy where you do that, you shoot so crazy just to say like, like it's like for ego. You got the number externally as well. Yes, we're not here for that [__] [__] dude.

Um, and then the present tense starts tricking your brain, bro, and you start becoming that person before it happens. And when you're ready, you're, you're, and when it happens, you're ready for it. And two, your brain starts working backwards, bro. Your subconscious is unbelievably powerful.

MH, it's actually what's controlling all of your actions and thoughts. Yeah, where do your thoughts come from? It's so crazy, like where, where is this coming from right now? Nobody has an explanation for that, by the way, which is so dope. Why you really just want to set, that's what you mean by trick yourself?

Yeah, that's what you mean. That's, I would like had a very bad taste about religion in my life for like a very long time. Same. So that's why I don't like using the word God for it, even though it is objectively what the religions are trying to express to you. It's like just trying to teach you the set of actions to get you to what you want to do or what you want to achieve.

It's like an operating system, and your subconscious is God. It's like, exactly. So you need to like set the goal post, and then your subconscious will start telling you to act like ideas will come into your head that you could have never thought of, but like that's what you need to do to get towards that goal. You need to surrender and trust it.

And that's why I always disclaimer that too, bro, you know, it's like I did earlier. It's not, and some people taught me that this year, shout out to a few of my students in my program. They teach me so much too, bro. It's like, it's symbiotic. These guys were like, "Dude, you should look into like God."

They're like, "It's funny you wear this Chrome Hearts brand that's your favorite brand ever, and it just happens to have crosses on it." [__] okay, [__] like you're like drawn to it. Yeah, yeah, I was, I was like, "Okay." And they're like, "Yeah, check out God." I'm not talking religion, I'm talking about just like the concept.

Yeah, there's a really, have you read the book Conversations with God? M favorite, my favorite book of all time, bro. Peep it, that sounds interesting. It's about this guy who asks like, "Is God real? If it is, show me." And he writes this entire, this is a story, um, writes this entire book of God coming to him to show him it was real and like teaches these profound lessons, bro, that are not biblical.

They're just like, they're in line with most stuff, but good ways. I think Naval, it was literally Naval quote most on a recent podcast saying that like God existed before the Bible, like by definition. So the people writing the Bible were just like trying to put into words their experience with it.

So therefore you can experience it without having to read this book first, ideally. Obviously, that will help you, but like everyone will have their own relationship with it and find it their own way, regardless if as they're open to it. The judgmentalness is the problem in those religions.

Yeah, the funny thing is like that has literally been the antithesis of this podcast. The whole point of this podcast is go super tactical, go through your business exactly like it's a free course in your business. Mhm, but like the last year and a half, the more and more I like get into, I'm like, "Holy [__], I don't, none of these tactics ever mattered."

Like it just set my intention low-key, skipped it, bro. Yeah, I could tell for sure, which is good. It's because it's the most, it's the simplest and most important thing to understand first because then all the tactics won't work for you if you don't truly understand where you're trying to go.

And it's the majority of the course and the majority of the piece and like that, but it's not, it's not the, it's not the majority need needle mover though. Needle mover is you. Yeah, it's interesting, bro. It's like I, a year ago would not have had a good podcast, but this, like I can actually resonate with.

So this is God's timing, literally God. So that's the answer, bro. That's why we haven't met, I think genuinely, bro. That's 'cause like we have so many mutuals, it's stupid. We lived in the same city, bro. Yeah, I didn't know. I didn't even know you were roommates with him. I did not know you were in Scott.

No, I've always thought you were a Miami boy. Well, I appreciate you paying $30,000 to come out here on the plane ride. It was free to come on the pod, but that was a baller move. You, those people and spreading God's word, bro. Dude, we just got, we just went into it. I usually try to just dance around it, but hell yeah, let's own it.

Yeah, dude, it's well, you don't have to be AF, like, like you're not saying anyone else who isn't that is bad, you know? Yeah, I just, and can't watch this and you don't agree with them, whatever. I run a business where I talk about it, dude, and I'm like, "Hey, you ever feel uncomfortable, you let me know."

You like, I'm, I'm, I'm respectful of you believe in anything, bro. You could believe in Fess, you know? Uh, morals are, are deeper than anything. I'm, I'm definitely someone who refers to it. It's like the universe of spirituality, yeah. But now I understand what they mean when they say they reference like the word God, what it's supposed to reference.

So I'll just use the same lingo at this point, right? Pray to the universe, bro. Pray to be a good person, and you know, this is my thing with relationships too, bro. This is like you're with one person 24 hours a day, and that's you for the rest of your life. It's not someone else.

And, and conversations with God changed my [__] entire life. They said, "Why do all relationships fail, divorce, all this stuff?" I witnessed it firsthand. It's brutal because people seek completeness in somebody else before sharing completeness with somebody else. Profound mic drop ass statement.

Um, is one of the most referred to things I think in my life personally. And once I started working on myself, like I'm not even fully there yet, bro. I got insecurities that I want to, yeah, you're young. Uhhuh, all these things. That's, that's the basis of this [__].

Yeah, my girlfriend and I went through it together, and we were, we were like a really rocky relationship until that. Like she had panic attacks and like a ton of anxiety, all this, and like same time I was going through all of it, and I was just like educating her with me, solved all of her problems, and now we're like the locked into each other's soul. It's pretty cool.

Wow, bro, shout, shout out Miss Melinsky, man. Shout out Miss Melinsky. Hell yeah, let's go. All right, we'll wrap it there, but bro, thank you for coming out. Thank you for sharing. You're killing it. Thank you again, my brother, for real.

Um, whatever this pod does, you deserve them, man. Without [__] time, bre got his [__] flowers, man. And I don't care that curse like a sailor, you know me neither. And hopefully some people watch this. If they don't, one person can change their life from it, and that's what you care about too.

So this was the energy pod. You came here for the energy that should hype you up. He's like a multi, multi, multi-millionaire, so follow Jimmy Farley. Where can they follow you? A couple, not a mil, but yeah, let's get it, man. We got to speak the present tense, bro. You're, you're 100, you got 100 mil, bro.

Okay, fair, fair, fair. All right, we're cut, we're cut. Where can they find you? Just say, oh [__], um, you can find me on Instagram, Jim Poppy, um, self-coin term that is somehow stuck as a joke, and it's, it's a joke. Uh, Twitter, Jimmy Farley 0000, YouTube, um, or in the Bible. Boom.