Transcription
Today I'm going to show you how to start, scale, and monetize a YouTube channel using Claw. Over the last 6 years, I've helped grow channels for some of the top creators, brands, and agencies in the entire world, generating millions of dollars and over a hundred million views in the process for these channels. But what used to take me hours of work every single day and huge teams can now just be done with AI. It's kind of crazy.
So, in this free 1-hour course, I'm going to break down the entire process step by step, including the prompts, workflows, and strategies that I would use to blow up a YouTube channel and monetize it quickly using Claude. I'll also leave chapters in the description so that you can skip around to different sections. Let's get into it.
Step one, we need to pick a niche that we can actually go viral in using AI. See, if we pick the wrong niche, we basically just cook ourselves from the very beginning, because if the niche doesn't have enough view potential and can't monetize, then there's nothing we can do even if we make the best videos possible. So, there's basically like two big things that we want to look at when deciding.
Here's how to find profitable YouTube niches using Claude. So, there's two things that you really want to focus on when you are picking your niche. Let's start with passion. So, everyone says passion is important because you're going to eventually lose motivation if you're not passionate about whatever you're making videos on. But, I honestly think that's just a complete lie. And the reason is if you blow up a channel very quickly and you make a bunch of money and you're using AI to make things really easy, then you're really never going to lose motivation. You're going to want to just keep posting because you're making money and getting views.
But what most people don't realize is if you're not passionate about whatever you're making videos on, you're actually just going to make really bad videos and won't even be able to blow up in the first place. I know so many people that start a YouTube channel and pick something like the finance niche, for example, because they hear on TikTok or YouTube that they think it's going to be really, really profitable. But the reality is you're then competing against people that have made millions of dollars and you haven't made any money. So how are you going to make good videos in the finance niche? You're not truly passionate or knowledgeable enough in that niche. Now obviously you can research things, but certain niches are going to require a lot more expertise than others, which is why passion is very, very important.
And then the second thing is TAM. TAM stands for total addressable market. It's basically like imagine you make the best video possible on a certain subject. What is the maximum number of viewers that it can reach? A video that's like how to make $1 million is actually going to have a way lower total addressable market than 10 people compete for $1 million, because the first video is very educational. Most people don't have the patience to sit down and learn things, whereas the other one can basically just be mindlessly watched. Another example is the niche that I make videos in on this channel, which is the YouTube strategy niche. Another example is like the yo-yo tricks niche. There are really not very many people at all that want to learn how to do yo-yo tricks versus there's like a ton of people that want to watch a video that's like a challenge or watch a video about art, food, you name it. So, not only do you need to pick a niche that you have some expertise or passion for, but you also need to make sure that you don't pick a niche that has too low of a total addressable market, or you're just going to be cooked. Monetization doesn't matter when you're picking a niche because if you have a big enough total addressable market, then there's going to be some way for you to make millions of dollars. Whether that's selling a course, coaching offer, product, merch, or even just getting ad revenue and sponsors if the niche is broad enough.
So, to find a good YouTube niche with Claude, we're going to use this prompt: "I'm thinking of a YouTube channel about whatever your niche is. Pick something that you're passionate about. What are five problems that I can solve for this audience and how big is this audience?" I'm going to use a personal branding channel as the example here. "I'm thinking of starting a YouTube channel about personal branding. What are five problems I can solve and how big is the audience?" The reason I ask it, "What are five problems that I can solve?" is because this is going to help us come up with viral video ideas later once we select this niche. And now Claude shows us that this niche is actually very big. It attracts business owners. It attracts people with 9-to-5 jobs that are looking to advance their careers, coaches, consultants, and creators as well as students and recent grads. So now Claude has shown us that we have a big enough audience to pursue this niche, from people that are very young to people that are very old, from people without money to people that have a lot of money. Claude even tells us too that this is a very monetizable niche because viewers are actively trying to improve their personal brands and will pay for something, whether that's a course, coaching, you name it. Claude even gives us exactly what we can do to stand out in this niche because the reality is if you don't stand out in whatever niche you are making a YouTube channel on, you are going to be cooked. So Claude says here, "Most personal branding channels are either too tactical or too vague. So we need to be somewhere in the middle. Give good information but at the same time don't be too boring and like corporate professional." I'm young, so if I was starting a channel in this niche, probably need to be a little bit edgy or cool or casual.
And once we've done that, we want to further validate whatever niche we've decided to go with by using these two tools. The first tool is YouTube search. We basically should just look up topics related to whatever niche we're making videos on to see if other videos have been made about these subjects and are getting views on YouTube right now. So I'm just going to look up "personal brand." See what pops up. Perfect. Literally 1 month ago, a video has over 100,000 views. 3 months ago, 170,000 views. 2 weeks ago, 10,000 views. 60,000 views. 240,000 views. 7 months ago, 300,000 views. So, lots of videos right now are getting hundreds of thousands of views in this niche. We can tell that this is a good niche for us to go into, as long as I have some expertise in personal branding, which I do.
The other tool I'm going to use to validate this niche is called One of 10. One of 10 is what we call an outlier search tool. Basically, imagine YouTube search, but you only get videos that are super viral and you have better filters on what you're searching for. So, I'm going to look for videos in the last 6 months that are at least a 2x outlier, which means they overperformed by at least two times the channel's average, have at least 50,000 views, and are at least 10 minutes long to show that they're high quality videos. We're going to click "apply changes" and I'm going to look up the same thing, "personal brand," or you'll look up anything related to your niche. Click enter. Okay. And now as we scroll, we can see that there are many viral videos surrounding personal brands that have been published in the last 6 months. "One person business plus personal brand with Claude." That's funny. We're making a Claude video. "Social media strategy for your business." "How to start a personal brand." "What I'm betting my marketing strategy on." "Why you must build a personal brand." "How to build a personal brand." All of these things are within our niche and show that this niche can go really viral and makes it a very good niche for us to start, as long as I have the expertise. I'll also leave a link to oneoftenn.com in the description if you want to use it yourself. I'm not sponsored, but I do use this tool every single day and I'll actually use it later in this course as well.
Moving on to step two, we are going to come up with an optimized content plan to make sure that we are posting content in a way that is going to make us go viral as quick as possible. And we're going to use Claw to do this. First though, before we do that, we are going to use a tool called Notion to plan out the number of videos that we are going to post. I'll leave a link to Notion in the description. It is free, but basically, we're just going to make a new page for our channel. And we're going to start by outlining the number of times we are going to post every single week. For a YouTube channel to blow up as quick as possible without overwhelming the YouTube algorithm, we're probably going to want to post two long-form videos per week. The reason we don't do three or four is because for most niches, at some point we're actually going to be giving YouTube too many videos at once for them to properly recommend them to our subscribers and returning viewers. Basically, if we have 1,000 subs and we post five times per week, those subscribers are not going to see every video and it's actually going to lower our baseline views over time. However, if we're only posting one time a week or once every two weeks, growth becomes very, very slow. And I don't know about you, but I like blowing up channels fast. I don't like to wait around. So, we're going to do two times per week. I like to just write this down. And eventually, we're going to do shorts. So, we're just going to write this down. All right.
Next, we're going to build out a quick content database to use to organize all of our videos. So, in Notion, we're going to make an inline database. Click "new empty source." And we're going to name this "long form videos." All right. Next, we're going to change the name of this first thing here to "title." And we're going to add in a few properties to keep ourselves organized. First thing is going to be a "status." We're going to have a bunch of different statuses to track where videos are in terms of the production process. We're going to start everything is a "random idea." Then we're going to do "needs scripting" so that it'll tell us that we need to write a script for this. Then we're going to do "needs filming" so that we know when we're ready to film. Next we have "needs editing." And finally, we are going to have "published." Next we're going to make another status called "thumbnail status." For this, we can keep the default "not started," "in progress," and "done." And finally, we're going to click "new page" here, and we're going to make a template for each video. We're going to click "create a template." We're going to call this "LF" for long form. This is the exact content planning system, by the way, that I use for all of my clients and my own channels. This is being used currently on channels with hundreds of thousands and even millions of subscribers. So, I promise you this is the best way to do it. You're going to do /h1 to create a header. The first header is going to be called "research." You're gonna go to the left of it and you're going to use this little carrot sign to make it a toggle. Then we're going to do this again three more times with three different toggles. So we're going to go "concept." Then we're going to go "titles." Then we're going to do "thumbnails." And lastly, we're actually going to do one more. We're going to do "script." Again, to make this toggle, I go this and hit space. And now we have all these toggles that we can eventually fill with different things. Instead of research, I'm also going to do / slash. Slash is the shortcut in Notion, by the way. We're going to do two columns just to keep things more organized. Boom. So now we have this. We click out of this. Now, anytime we make a new video, we can go like this and immediately we have a full long form concept, which I'll show you how to fill out very shortly. Last thing we're going to do is we're going to add a sort. And we're going to sort things by status. We're going to do descending so that the videos that are the furthest along in the process, for example, if I go like this, it's going to immediately go to the top. I know this says to post one time per week, but I honestly have a ton of confidence in you. Yes, you. And I know that if you do the right things and you're using AI effectively, like I'm going to teach you, you'll be able to make videos very, very efficiently and you're going to be able to post two times per week.
All right. Next part of content planning, and this is probably the most important thing that most beginners overlook, is brand voice. Now, I'm going to lay some knowledge on you. It is no longer good enough on YouTube to simply make good videos and expect to blow up. Because the reality is with the development of different AI tools and all the free resources out there like this one, the number of people that can make good YouTube videos has exponentially gone up. And honestly, pretty much anyone can make a good YouTube video in 2026. It is no longer good enough to simply have good editing, good thumbnails, good scripts, and good ideas. The creators that are blowing up in 2026 are actually just copying other people, but doing one thing that most people miss.
So, let's use Leila Horn as an example. She is one of the biggest channels in the business niche and is pulling in crazy amounts of monthly views. I'm going to use this video as a case study: "How to articulate your thoughts more clearly than 99% of people." If I go to similar titles in One of 10, notice how there's literally three videos with the exact same title. And Leila's wasn't even the first video. This video was posted 11 months ago and Leila remade the same video or around the same topic and actually got five times more views than the original guy. And then this channel made the same video again and got less views, but still got nearly 200,000 views, all by doing the exact same video topic. These channels are all in similar niches and are basically just copying each other to get a ton of views. Or have a look at this thumbnail made by Dan Martell. Before he made that video, I actually made this video for Neil Patel that got over 700,000 views with the exact same style of thumbnail. Is that crazy? It looks very, very similar. Now, I'm not saying Dan stole my thumbnail or anything. And I'm definitely not mad at him because this guy here actually came up with the thumbnail concept and I basically just stole it and used it for myself and it got over 800,000 views. And then even one more layer deeper, he's actually reusing this thumbnail concept on his videos that he posts later. So if everybody is copying everybody on social media, then why can't you just copy a big creator and go super viral?
Well, the reality is a bigger channel will always beat you out unless you give YouTube a reason for them to push your video out. Because bigger channels have a much higher degree of trust within the YouTube algorithm. YouTube just tends to know that they make good videos and will probably prioritize them over a smaller channel. But also, big channels generally have a very strong viewer base that will engage more with the big creators' video than they will with your video, giving it a boost in the algorithm. Which is why these three videos here with the exact same thumbnail all do really, really well. But if a small creator simply rips this thumbnail, they probably won't do as well. Might get like a hundred or a thousand views. So the way to break through this jail is to develop a brand voice that makes you stronger in some way than these big channels. Brand is everything on social media, from the way that you dress, the way that you talk, the way that you edit, the way that your thumbnails look, the colors that you use, your tone of voice, the stuff you make videos on, your core beliefs, etc. You name it. Look at a guy like Alex Hormoszi for example. In pretty much every single YouTube video, he wears this tank top, either with or without this flannel, and wears his acquisition D hat. He's super big. He has the same core beliefs that he basically repeats in every single video, which is like, "You need to work harder. You should only work. Cut out distractions." He's very like cutthroat. It is very, very clear what Alex Hormoszi's brand is. And there's a reason people gravitate towards it because it's a good brand. He's not out here just kind of sitting in the middle like, "Oh, you should probably go make money. You should probably go do this." No, he's telling you exactly what you need to do. If I heard a soundbite of Alex Hormoszi and the voice was like an AI voice, I could totally tell it was Alex Hormoszi talking because his brand is so well-defined. There are things that Alex Hormoszi would say and there are things that Alex Hormoszi wouldn't say. His brand voice is clearly defined and it makes him stand out over everybody else talking about the same things. He is a big channel, but he wasn't always a big channel and he definitely didn't get lucky.
I have seen this video here made probably a billion times on YouTube: "How to win with AI in 2026." I literally just showed you that I made this video for Neil Patel over a year ago and Alex Hormoszi just remade it again, except he does it in his own brand voice with new information and makes himself differentiated and unique and stand out from everybody else who has made this exact type of video. I'm going to give you another example in Iman Gadzhi. He's a guy who makes videos in the make money online niche and you wouldn't know it, but this guy is like 24 years old. He's very, very young, but if you look at his videos, everything about his videos screams good brand. Everything about his videos screams old, wise, mentor, classy, rich, right? His brand is very clearly defined. Look at the way he speaks. He speaks very slow. His hands are placed in a certain way. His mannerisms are very calm. He wears these like very thin glasses that make him look older. He's got the facial hair. He always has some kind of suit on. I don't think I've ever seen him in like a white t-shirt. His background is very well composed. He uses complimentary colors to really soothe the viewer in the background with the blue and the orange. And he even has a candle lit in the background. Everything about his brand, even though he's literally like four or five years older than me, like the age gap is not that big, he screams wise old mentor. This guy speaks like he's 60 years old, but able to speak to younger people, which is exactly what he's trying to do. This guy's brand is very clearly defined. So when he makes this video here, "Best online business to make 10K a month in 2026," which I have seen been made probably again a billion times on YouTube by big channels, by small channels. Why does this video overperform? Not because the information is super good, but because his brand is so clearly defined in the video and his channel is so differentiated from everybody else. So brand voice is extremely important and we're going to use Claude to find your brand voice.
So, the first thing that we're going to do before we actually dive into Claude is we're going to open up our phone and we're going to open up voice memos on our phone and you're going to just brain dump exactly what makes you unique. What like unique beliefs do you have? What experiences have you had in your life? What makes you very qualified to talk about whatever niche that you're making a video on? So, for me, it's personal branding. So, I might talk about for the personal branding niche: "I've grown and scaled dozens of personal brands to hundreds of thousands and millions of subscribers. I'm very young. I started YouTube when I was 14 years old. I'm very, very hardworking. I am obsessive. I truly believe that brand is everything. Not even just on social media, but in real life. I think everything you do is part of your own brand in general. I think all businesses could benefit from a founder personal brand. I think personal branding content is the best way to grow a brand's exposure, not by making content for the brand, but making content with a face of the founder. I'm very informal, very casual, very, very high energy. I like to talk a lot and yeah, super super easy, right? Just like a a kind of like a yap sesh about you." You're going to get the transcript of that voice note. So, I'm just going to text it to myself. We're going to open Claude and do this prompt. We're going to do: "Write a brand voice guide for my channel about whatever your niche is, tone, phrases to use, phrases to avoid, and three example sentences. I also added talk about setting, colors, editing style, wardrobe, and core philosophies." And then I'm going to say, "Here's what makes me unique," and we're going to paste in this big transcript and see what Claude has to say. Claude literally just generated a full brand guide for my YouTube channel. This is actually insane. It doesn't matter if you are a Fortune 500 CEO or you're just some kid in their room right now watching this video. This literally tells me everything. This honestly knows me better than I know myself. I hope you can see that this is like actually very reflective of like who I am. "You're the young founder who's done it. You don't lecture, you transmit every video. No fluff, no padding, no safe takes. You talk fast because your brain moves fast. Excitement is one sentence away." Like, I'm getting excited reading this right now. It's like very, very reflective of me, right? Keep these in your vocabulary: "Brand is everything." "Here's the truth." "Personal brand is your unfair advantage." Nobody talks about this. I've literally said half these things in this video as we've talked. Cut these phrases: "Synergy." "Leverage your assets." "Like and subscribe." "Thought leader." I agree. Those are very like corporate. That's not what I would say because I gave Claude that voice note. It knows this and can craft a brand that just really and can craft a brand that not only accomplishes what I want to accomplish with my content, but it also sounds like me and is very authentic. Here's some example sentences. A color palette. Oh my god, look at this. Full black, white background, black. Who would have thought that this actually knows me better than I know myself? This actually recommends that I do some very like dark dramatic setups. So, instead of a white curtain, maybe I do like a black background with a more cinematic light. That's honestly a really good idea. Wardrobe, all black. It's a brand signal. It makes you memorable and removes the decision from every filming day. And then it also gives me an editing style. So, if I have an editor or I'm editing myself, it doesn't matter. It's going to be the same editing every single time, and you keep the consistency. It also has my core philosophies. This is honestly so insane. Most channels just skip over this part, and it's the whole reason they don't go viral. You need to differentiate yourself and lean into your unfair advantages as a creator. In fact, I used to make branding guides like this for clients and it would take me multiple hours, and we just did this in like 10 seconds. That is crazy.
Going back to Notion, we're going to do /page and we're actually just going to go store this. So, I'll just be like "brand guide" and then we are just going to paste everything in so that we have this for safekeeping. Lastly, for when we make the channel, we're going to want a good channel description that we include in our bio. You can simply just use this Claude prompt: "Write a YouTube channel description for whatever your channel name is. It could probably honestly just be your name or something else. About personal branding, who it is for, what they learn, and why I subscribe." I also like to say "remove MDA" so it doesn't look like it's AI. And just like that, we'll copy that and then paste that into our channel about that is in YouTube Studio. And then we go to customization and then just the channel.
Moving on to step three, we are going to come up with viral video ideas. This is probably the most important thing in this entire course because if you don't have good ideas, literally nothing else matters. Your niche doesn't matter. Your thumbnails don't matter. Your titles don't matter. Your editing doesn't matter. Your scripts don't matter. For this step, we're actually not going to use Claude, but we are going to use two other AIs to come up with these viral video ideas. So, the new YouTube. So, I have channels. So, Nate search and we're going to create the channel. Now that you've made a new YouTube channel, we call this a burner account. You're going to basically look up around six to seven of your competitors and open their channels in new tabs. So, if you're making videos in the make money online niche, then you'll pull up like Iman Gadzhi, Alex Hormoszi, Daniel Dalen, whoever. If you're making content in the challenge niche, you might pull up like MrBeast. If you're making content in the DIY, Nile Wilson, Mike Shakes, etc. You basically should have a good understanding of who's making videos in your niche. Then just look up terms that are like related to your niche. I would look up like "personal branding," "social media," "viral," etc., etc. So, I'm going to do this right now. Just look up a bunch of people in the brand niche that make similar content to what I want to make. So, Matt Gray is one. Who else? Caleb Roston's another one. Joanna Free promo to these people. They're all great creators. Orin Meets World. And if you run out of people to and if you can't figure out these competitor channels, again, just look up keywords related to your niche. Okay, "personal brand launch." See who else I can find. This girl, Daniel Priestley. Let's see. Yeah, that should be enough.
So, now that you have these six to seven competitor channels, you're going to open at least six or seven of their top performing videos in a new tab on your browser. So, we're going to go to "popular." You should prioritize videos that have been made in the last year. So, now that you have all of these channels open, you're going to go to their six to seven most popular videos from the last year and open all of them in a new tab. And you're going to watch at least 30 seconds of the way through of each one on this new YouTube account. So, I'm just going to go through these. New tab, new tab, new tab. Boom. All right, we're going to let these play, right? They can all play at the same time just to be efficient. So, these are all just going to play while I just like open more videos. It doesn't have to be their most popular videos, but it should just be videos that have like a good amount of views and are kind of similar to stuff that you would make. So, like "how to build a personal brand," "how you think about content," "how to lead a creative team." Yep, all those make sense, right? Again, we're just going to have these all play at once, and you should watch at least 30 seconds of the way through of each one. And it seems kind of weird, but this is actually going to be the key to us coming up with viral video ideas. All right, so we have all these tabs open. We're just letting these videos play out. We should let them play at least 30 seconds of the way through. And then I'll show you what to do next. So, I'm going to do this. All right.
Once you've done this, you're going to close all these tabs. Once you've watched at least 30 seconds of the way through every single one, you're going to close all the tabs and you're going to go to your YouTube homepage. And this is the first AI that we're going to use to come up with viral video ideas. And that AI is the YouTube algorithm. This is actually the best AI when it comes to making viral YouTube videos because this is literally the AI that is going to either put your video in front of nobody or put it in front of millions of people. What we've just done is basically tricked the YouTube algorithm into thinking that our fresh new burner YouTube account is a YouTube viewer and is actually the ideal YouTube viewer for the type of content that we are about to make. Now, our YouTube homepage is an unlimited source of inspiration of viral videos and art that are recently blowing up and getting recommended to viewers that would watch your content as we speak. So, this just gives us so much inspiration that we can use as the base for coming up with our content calendar and viral video ideas. If your YouTube algorithm isn't quite all tailored to your niche yet, like for mine, there's like a couple that are more like business focused, not so much like personal brand focus, which is my niche, you can just do what we did more. So, like on your homepage, just find videos that are within your niche and simply just open them in new tabs and watch them and then refresh your YouTube homepage again. I'm actually going to do that right now. So, we're going to watch these through just to train the algorithm a little bit more. All right.
So, once you've done this enough and your YouTube algorithm is fully trained to your niche, you're going to download this free Chrome extension. It's called the One of 10 extension. It's again free. I'll leave a link to it in the description. And what this is going to do is it's going to show outlier scores of certain videos on our YouTube homepage. Again, an outlier is just a video that has overperformed by a certain multiple on a channel. So, if a channel average is 10,000 views and a video gets 30,000 views, that video is a 3x outlier. And the reason that is so important is because if we base our videos off of other outliers, our video will also be an outlier. Or we could also call that a breakout video or just like a super viral video. The great thing about outliers is because even on a big channel, we can still study outliers because a big channel could maybe average a 100,000 views per video, but if one of their videos gets like 500K, then that's a 5x outlier. And then there's still something about that video that made it go viral that we can study and maybe remix for ourselves. So, we're going to scroll through and basically just look for outliers within the last 6 months. So, and we're going to screenshot these too. So, I'll screenshot this one. Okay, here's another one. Claude, funny enough. We're just going to screenshot these and save them for later. All right.
So now what we're going to do is scroll through this YouTube homepage and constantly refresh. And so now what we're going to do is we're going to scroll through this YouTube homepage and look for outliers within the last year that we think we could make on our own channel. And I'll tell you how to make these unique in a second, but for now, just focus on videos that you think you could also make on your channel. So for example, this one here, "I definitely could make a video about Claude and YouTube." Or think a little bit outside the box. It could be "Claude and X," "Claude and LinkedIn," "Claude and a personal brand," whatever. The reason that video overperformed is because of Claude. Keep going. "Content strategy that made us millions." Perfect. That would work on a personal brand channel. "If you're starting a brand, watch this first." Perfect. "Hooks that will go viral." Perfect. "New rules of YouTube." "Social media blueprint." All right. Yep. We're just going to screenshot a bunch of these. Come back when I'm done. And again, if your algorithm isn't fully trained to your niche, simply just watch more videos in your niche, and you'll basically trick the algorithm into recommending you these videos.
All right. Now, once you've done this and screenshotted a bunch of different outliers that we can use as inspiration, we're going to dump this all into our Notion. So, we're going to make a new header /h1, and we're going to do "research inspo." Make it a toggle, and then we're going to basically just then we're going to go /two for two columns, and we are going to paste in all of those screenshots that we just took. All right. Now, we have all of these pasted in, and one by one, we're going to go through each of these, and we're going to use this second AI tool to outlier validate each one of these. Now, what is outlier validation? Well, just because one video was an outlier really doesn't mean. What you really want to find out is if multiple videos have been made and became outliers on the same subject within the last 6 months or so. What this proves is if there is a video concept that has overperformed for multiple people very recently, then chances are if you make the same concept but make yourself different or unique in some way, then it will also do well for you. This is a much better strategy than simply just making a video and hoping it will go viral. Instead, you are doing something based on past success, which is the best indicator of future success on YouTube.
So, we're going to start with this first one: "Four steps on how to start your personal brand from scratch in 2025." And the second AI we are going to use is One of 10. Again, One of 10 is free. There's a link to try it yourself in the description, but if you pay for it, you can also use One of 10's filters. I'm actually going to use their filters. So, we're going to filter by the last 6 months. I'm going to do at least a 2x outlier score and at least 50,000 views. You should make the views a little bit higher if videos in your niche are getting a lot of views, but for the personal brand niche, it's really not that big. Like most of these videos only have like a hundred or 200,000 views versus like the gaming niche where videos can get like 10 million views or 20 million views. Because this is a smaller niche, so I'm only going to go So I'm only going to put 50,000. And I'm also going to make the video duration at least 10 minutes, just because videos that are a bit longer tend to just be a bit higher quality than maybe something like really short. And I'm trying to go for a very like premium focused channel. So, we're going to do those filters and I'm basically going to try and find other videos that are a very similar topic to this one right here: "Four steps on how to start your personal brand from scratch in 2025." So, I'm probably going to search "start a personal brand." And if I can find at least four outliers from the last 6 months that are around, and if I can find on One of 10 at least four outlier videos that are very similar to this video that have overperformed within the last 6 months, then chances are this is a good video for me to make because it has gone viral for many other people very recently, and so it will probably also go viral for me. So, we're going to look through here, and chances are this may actually not even be the best video for us to make because we're searching on One of 10. One of 10 is also going to give us outliers that have kind of similar topics, but not really. Like this: "How I built a $1 billion brand in my 20s." That could be another idea that we save for later. But we're going to scroll through here and just see what patterns we find. Here's one: "How to start a personal brand, full course." This is like a 5-hour video, so we're going to screenshot that. "How to become famous in your industry and make a million dollars." The video is about building a personal brand. Like, that's why you build a personal brand. So, we'll screenshot that one. "Why you must build a personal brand." Close enough, I would say. "How to build a personal brand so magnetic." Screenshot that. See if we can find one more. Yep. "How to build a personal brand in any industry." All right.
So, now we're going to go back to Notion and we're going to make a new long-form video. We're actually just going to use this and we're going to put in this video topic, which is "how to start a personal brand." Inside the "research" column, we're just going to paste in those four to five outliers that just back up the original outlier that we found within the last 6 months. So now we have the research to prove that this video will probably go viral if we make it and it's a good video. Now we are no longer shooting in the dark and trying to just make a random concept and hoping it will go viral. We actually know this will go viral if we execute on it well because if it has worked this many times recently with a small twist on it, then we can do the same thing and it will also work for us. This is how top channels come up with their video ideas. This is why everyone copies each other because this is the best way to achieve the most virality and make the most money on YouTube as quick as possible without guessing.
All right, next we're going to move on to the concept summary. This is just a quick description of what your video is going to be about. Typically, I like to write these in third person. So, I'm just going to open voice memos on my phone. I'm just going to basically yap about what this video should be. "This video is a full course on how to start a profitable personal brand in 2026. This not only focuses on how to get really big as a personal brand, but also how to make lots of money and sell a product or service and be super magnetic. And then also you should talk about how to use AI to do this as well because AI is super trendy right now. This should be pretty long, maybe around like 1 hour and should be really, really good." All right, so I did the voice note. I'm going to text it to myself again. Yes, I know Claude. You can talk to Claude voice, but I'd rather do this. I like talking to my phone. All right, we're going to go to Claude and we're going to prompt it and say, "We're going to say, 'Write me a concept summary for a YouTube video about.'" We're going to paste in our transcript. All right. Now, we're going to go to Claude and we're going to prompt it and say, "Write me a four-sentence concept summary for a YouTube video about." And then we're going to throw in that voice note. All right. We're going to copy this and we're going to put it into the concept summary part here. Not only does this keep us pretty organized, but we're also going to use this to write a viral script later on for this video.
Moving on, we're going to come up with at least three different titles for this video. The reason we don't just do one is because A, we can A/B test, and B, you can actually swap titles and thumbnails later to make videos blow up later. And two, it's actually really easy to just swap a title and thumbnail later on, and the video will actually blow up. The reason we do three titles is because it gives us more things to test and maybe also just like swap to later on to have a video blow up even like 2 weeks, a month into its lifetime. I've had videos sit at like 10,000 views or a thousand views for like two weeks and I change the title and thumbnail and they blow up and they spike. So, it is very important to come for each video that you make. We're going to focus on the titles. Uh, we're going to use Claude for this. Next, we're going to move on to titles. There's a very easy Claude prompt that I use to come up with all my video titles: "Write 10 title variations for your video. Score each from 1 to 10 for click worthiness. No M dashes. Recommend a top three." So, we're going to take at least three. Cool. So, we're going to take our top three to four different titles and paste them into the Notion. So, these are the three titles that I picked. I actually refined the second one and added the AI thing. In general, when we are copying outliers, you don't just want to like flat out copy outliers or just do the same thing as everybody else. Like, these are objectively very good titles, but a lot of these other videos that are blowing up recently are just like "how to build a personal brand," "how to become famous," "how to build a magnetic personal brand," right? So, we need to add some kind of unique edge or twist or something to make our video different. Now, part of that was actually saying that I want this video to be an hour long. Notice how all of these videos are around like 15 to 20 minutes, except for this one here. So, my unique twist is that it's going to be an hour full course type video as opposed to just like a normal YouTube video. On top of that, I definitely think we could talk about AI. Just looking at all of the outliers that I initially screenshotted, a lot of them talk about AI and Claude. Also, the video you're watching right now is Claude's. AI is obviously going super viral right now. So, that's another unique twist that I can add to the mixer. This will probably be our top title here. So, we're going to highlight this.
Next, we're going to make thumbnails. I would not recommend you AI generate your thumbnails, but what Claude can do really, really well is actually just give you concepts for your thumbnails. In general, thumbnails should be very, very simple, right? Very, very simple. People talk about like the three-element rule, which just means that thumbnails should have max like three main elements. In general, just keep your thumbnails very, very simple. Everything should fill the space and there should be clear color contrast so it stands out on the YouTube homepage. Avoid using like your logo. Avoid using you don't need your face, but you can have your face. Anything you have in a thumbnail should basically just add some sort of value. So if your face is just there to have your face, I would remove it. On the contrary, if you have like a facial expression that adds value or adds emotion, then yes, your face should be there. Same thing with text or another element or a background. Everything must serve a purpose. So this Claude prompt will tell you exactly how to do that. So this is the prompt that we're going to use: "Suggest three thumbnail concepts for 'how to start a personal brand in 30 days with AI,' visual composition, emotion if face used, three-word text, max, color palette, make distinct." So with this, Claude will give us three rough thumbnail concepts to use as the base for our video's thumbnails. Now I would honestly not do exactly what Claude is telling you, but you still can get some really good takeaways from what it's going to suggest. So, for example, for me, it says I should do this: "before and after." I would honestly not replicate this exact concept because again, thumbnails should be very, very simple. But the idea of a before and after is a really viral YouTube thumbnail concept that could definitely work for this type of video. Maybe the left side shows like somebody without followers and the right side shows them with a ton of money and a ton of followers, or it's me. Obviously, this one here talks about using data in the background. We could definitely use like some AI logos or some upwards graphs. Those always go super viral. And this last one here tends to be a little bit simple, using like a rocket ship as symbolism for the brand blowing up. Honestly, you could just swap that with like our face and keep this very simple, just saying you're going to
blow up in 30 days. You can also use the outliers that you screenshotted as inspiration for your thumbnail. So, for example, this right here, I could easily just screenshot and then throw this in the thumbnail section right here to show that I want to make a thumbnail very similar to this.
I mean, this honestly looks a lot like this one here. I could just swap myself in the middle, change the text right here to like 30 days. And then I could say, and then I could do like a nice up arrow to show that the brand is blowing up, let's say. Or I could literally just replicate this. Go like 30 and days, let's say.
I could do another one. I'll screenshot this one using the claw prompts. It recommended that I use like some sort of like data or graph in the background. So what I could definitely do here instead of like this little progression that he shows up here, I could put like a graph in the background, me in the middle, and then text up front, let's say.
And then for this last one here, this before and after, none of these actually follow the before and after format. But if we do enough digging on YouTube, we can totally find a bunch of thumbnails that do this before and after really well. So, for example, from 10 months ago, I found this thumbnail here. And we're going to throw that in here as well.
And then I like to leave just like a brief description of how I'm going to design each thumbnail. So, this one here is going to be a before and after of $0 and $1 million. The right side is going to have him like in a nice office space with a lot of money and a lot of followers. And the left side is going to be him not doing that. If I wanted to, I could also add other variations. So, right, this variation here does the money angle, but I could also do like day 0, day 30. But I could also do like the reference day 1, day 30, or zero followers, 1 million followers. Uh, you should honestly test these. In general, for a lot of niches, money is going to be the driving indicator of virality. So, that's why I always go with that first.
So, for this one, I'm going to say there should be an upwards graph in the background like Claude said to show the data. I'm going to go in the middle and then below me, it's going to say magnetic brand just based off the outlayer research. There's a lot of people talking about a brand that is like magnetic. So, I'm going to use that in the thumbnail as well in the hopes that it'll go viral. And then the last one is going to be the simplest. It's going to just be me in the middle. It's going to say 30 and days. Super super easy.
This is literally what I do for all of the channels that I work with. And this is how top creators come up with their thumbnails and titles, too. You can see some examples that I actually recently did for another client in the personal brand niche. These are all based off of outliers and looks super unique and original and tailored to this person's brand, but are still based off of those outliers. Here's some other ones. This one is literally based off of this one. Super super simple.
And then to and then to actually make these thumbnails, I would use either Canva, which is free, Photoia, which is also free, or I personally recommend Photoshop if you can afford it, or already have the Adobe Creative Suite in this course, but there are plenty of free tutorials online teaching you how to use Photoshop. I'll actually link a bunch of these in the description that are really, really good. And that is one complete video concept.
Now, you are going to do that seven other times or do it as many times as you want. We have this unlimited source of inspiration here. So, we'll remove the video that we just did. We're literally going to go through and do this for all of these videos. Every single one. You're going to find other outliers related to each of these. You're going to go through each of these research videos. And you're going to find at least four other outliers that back these up and use that to come up with a concept summary, titles, and thumbnail concepts in addition to Claude. Do this and you can come up with all your videos for the month in just one day. Again, seven more times. We have eight videos. is we're posting two times a week. That is our content calendar for the month.
Again, to summarize what we just did, we first use the AI in YouTube's algorithm to find a bunch of viral videos that have blown up in the last 6 months to one year. Then we all of those videos using one of 10's AI to basically find if other similar videos have blown up in the last 6 months. And if they have, then we use those outliers to come up with viral titles and viral thumbnail concepts for each of those videos to create our content calendar for the month.
Next, we're going to move on to step six, which is writing viral scripts for each of these ideas using Claude. Now, we're actually not going to be writing word for word scripts like most people do with their YouTube videos. In fact, what I always do for my clients and my own videos is I write bullet-pointed outlines. And there's a couple reasons for this. Number one, it's way quicker. I can write a really solid outline very very quickly with or without using AI. Second, if you're reading off of a word for word script, generally people don't write the exact same way that they talk and it can honestly look like you're just reading off something like a robot if you have a script in front of you. Instead, I like to have bullet pointed prompts in an outline because then it allows me to simply just talk more naturally, talk in my natural tone of voice and riff from the top of my head so that it sounds way more natural and is more engaging and more like a casual conversation. Whether I'm the one recording a script or one of my clients is, this always leads to better results and more views in the long run. The only time I will write things word for word is when I'm scripting out the hooks for a video.
So, we're going to go back to our notion and we're going to first copy over this concept summary. Then, we're going to prompt then we are going to prompt Claude like this. We're going to say, write a bullet-pointed script outline for this video. Bullet points, not full sentences. Hook 30 seconds max. We're going to paste in that concept summary. And then finally, we are going to paste in all three options for titles. And the reason is Claude will allow the script to basically fit for any of these titles in case we want to swap to one of these titles later. So we're going to click enter.
Okay. So now within like 5 seconds, this spits out an entire script outline for us to make a video on. I'm even going to prompt it a bit further. I'm going to say add more bullet points for this. Be more detailed so it's fully ready to record. Like for example, the known like trust ladder. I kind of like don't know what that is to be honest, but Claude can tell me what it is. And I can also swap this out for my own expertise if I really want to. I'm also gonna ask it to make the hook a bit more broad because it says content before identity. It's like it's a little bit too niche, you know what I mean? It's just a little bit like too much jargon. I'd rather this be just like more viral optimized. And then it also said 2025 for some reason. And then boom, just like that, we have a viral script that is literally ready to record right now within about 5 seconds.
If I was just starting out, I would not waste my time taking hours to write a script. I would either do exactly this or you could even adjust this first prompt so that you're like also consider this voice note or this information for example so that you have a very very unique take or you could also just like slightly edit this yourself. It's very very very very very easy to do. And if you want to make this script even more unique, you could even either prompt it another time or adjust the first prompt. So you also feed it a massive voice note transcription of you just brain dumping whatever the concept is. In the case of this video, this video is over an hour long, so I'm probably not going to sit down and do like a 30-minute voice note. And what you can also do if you want to make your videos even more unique is actually add a small section to this first prompt with a transcript of a voice note brain dump. And basically just open up your phone, get voice memos, and simply just yap about whatever you know about this concept, and Claude will actually insert it into the script. You can even do this now, like say I don't agree with some of the stuff that he's saying. Say I don't agree with some of the stuff that it's saying. I could simply just edit it manually. Or I could add this voice note and prompt it to just change it for me. But honestly, this script outline is more than enough for me to make a video about. So we're going to go into notion and we are going to paste it in. And now we have our script outline ready for recording.
Next, to take this even a step further, we can have Claw generate us different hook variations to make sure we are coming up with the best angle for our intros. So, we're going to use this prompt here. So, we're going to use this prompt here. Write three hook variations for this video. Bold claim, relatable pain, surprising fact. Those are three different types of variations and angles. Bullet point format, not complete sentences. Cool. So, now we have three different hooks that we can swap into our script as we please.
Moving on to step seven, which is recording. You don't need to show your face when you record your videos, but you can. The most important thing is actually audio quality. And this is why I almost never recommend people use an AI voice if they're making a channel for themselves. A faceless channel, a faceless automation channel is a totally different thing. But most YouTube channels should not be using AI voice, and you should really invest in a good microphone or at least get the best quality that you can. A phone mic is decent. A phone mic is decent, but just look up like good microphones within your price range. I would get the best microphone possible that you can. Highly recommend this microphone, but it's also not cheap. You can show your face or not show your face. It doesn't really matter too much. If you're going to show your face, make sure your lighting is decent. Get like a nice ring light or even some soft boxes like I have if you have a bit more money. Or you can also just use natural light from like a window. I would not recommend you use a teleprompter. Make sure you're not just constantly staring at your script. But have a glance at your script. Look up. You see the bullet points. You know what you're about to say. And then just start riffing. Start speaking. If you are passionate about your niche and you're somewhat of an expert in it, which you should already be, then this should honestly come pretty naturally.
Step eight is to edit the video. I would honestly not use Claude to edit your YouTube videos. AI editing is not good enough yet, and people are going to see right through you and probably not engage well with your content. Every channel that I have ever worked on has maybe used some AI visuals here and there, but actually edited the video with either a human editor or by the creator themsel. Check out this playlist here for a bunch of tutorials on my channel about how to edit viral videos. I've covered this very, very extensively.
All right, step nine is to post and optimize. These are the exact YouTube settings you should be using to go viral in 2026. First off, never select yes, made for kids when you upload. The reason is if you do select yes, then when you eventually monetize, you'll make a lot less money and your videos won't get recommended as much. Even if your videos are meant for a younger audience, never check this. This is very misleading. Number two, always set your category. This is very self-explanatory, but it helps the YouTube algorithm, especially when you're small, figure out who to recommend your videos to. Setting number three, set your upload defaults. Go to YouTube Studio settings, upload defaults, and set a default description template. It should be one link at the top, then a short description of the video, then a description about your channel, and finally, a place for chapters. You'll obviously fill this out video by video. And that top link can either be a link to an email list, your offer, or just one of your other social medias. This is what appears above the fold on YouTube descriptions, so you definitely should optimize this. You can also set a default category here, as well as setting your videos automatically to unlisted and never made for kids. Setting four, always leave checked. Publish to feed and notify subscribers unless you are dramatically pivoting your channel to another niche. This is a very, very small use case though. You should leave this alone most of the time. Number five, always add an end screen to your video. I usually do subscribe and best video for viewer. The reason for adding an end screen is if somebody gets to the end of your video and you send them to another video, YouTube will recognize that you're sending viewers on long watch journeys and generating lots of watch time on their platform. This makes YouTube more money. When viewers watch more of your channel, YouTube makes more money from your channel and is more incentivized to push out your content. Ultimately, the algorithm will just favor channels that get lots of watchtime from viewers. So, the more that you can send viewers to other videos of yours at the end, the better performing your videos will do. Number six, almost never use cards unless it's really late in the video. Number six, almost never use cards unless it's really late in the video. Like, I know I just used the card, but it's because I'm very, very far into this video and I said watch it after this one. You don't want to put cards early in your video because then you're just dragging people away from your current video and decreasing the watch time on that video, giving it less viral potential. Use them intentionally and use them late in your videos if you are going to use them. Number seven is chapters. You can use AI tools like Dcript. I'll leave a link in the description to automatically generate chapters for your videos or you can do this manually. I would recommend just using AI for it though. I would always recommend turning off auto chapters because if you add your own chapters, viewers can more easily navigate your videos. As a result, engage with it better, pushing it out in the YouTube algorithm. Setting number eight, always put a link as the very first line of your description. This way, you can always direct viewers somewhere else, whether that's another video, another social media link, or more importantly, your offer, email list, website, whatever it is if you're a business owner. Number nine, you should always put a pinned comment right after you post. Just like ask a question, maybe link another video, link one of your socials, affiliate link, you name it. This is just free traffic cuz pretty much everyone goes to the comments at some point. Number 10, I would honestly just completely ignore tags. They do absolutely nothing. And finally, setting number 11. Even though we made multiple titles and thumbnails, I would actually not AB test from the jump unless your channel is averaging at least 3,000 views per video. The reason is if you're not averaging more than 3,000 views per video, you're not going to give YouTube enough data to realistically tell you any sort of sizable result from an AB test. Instead, save your titles and thumbnails to switch them later. I would wait like 1 week between each change or so when your channel's small because YouTube needs time to push out your content. But changing your titles and thumbnails can be very, very good to do and actually boost your videos well after they've been published. I would use this prompt. Write a pinned comment for this video that asks a question to increase engagement. no mdash to get a pinned comment to put under each of your videos, especially when you're small. You can very easily copy paste this into the video that we post.
But the most important thing that you have to do after you post a YouTube video is actually something that AI cannot help you with, which is setting your expectations and keeping your mental health sane. See, social media has us all brainwashed that everyone who posts a YouTube video or a Tik Tok or an Instagram reel blows up immediately with no experience and instantly gets rich. And honestly, I'm even guilty of this, too. I blew up my own channel with the very first video. It got over 200,000 views. But the reality is this is not my first channel. I'm pretty open about this, but obviously people will make very absurd claims on social media that they're blowing up accounts with no experience instantly getting monetized, getting monetized with zero subscribers. The reality is YouTube takes time. Even if you are shortcutting the process by paying for information or watching free guides or you get really lucky, YouTube will always take time. When you first post a YouTube video, YouTube knows nothing. They know nothing about your channel. How can you expect YouTube when they know nothing about you to instantly find the right audience to push your video out to and instantly blow you up? The reality is YouTube is going to take time. You can see this too. When you post a video, it is going to be painstakingly slow for it to get the first impressions, the first views, the first comments, the first likes. You really do need to ride it out as a small channel. I I like to say post and forget. Don't even worry about optimizing it in post. Don't worry about your title and thumbnail switches to like a week or even two weeks later if it's your very first video. Post and forget. Move on to the next video. You're going to post two times per week. You need to post a video and move on to the next. Okay? Don't get caught up. Delete YouTube Studio from your phone. That is just going to destroy your mental health. You're going to constantly be refreshing, have like 10 views. You need to set your expectations. You need to chill out. and you need to just post and forget.
But as you start to get impressions and views on your videos, you'll actually start to get a lot of data that you can use to continuously make better and better videos until you go super viral. And we can even use Claude as our personal YouTube strategist to allow us to scale even faster. So, let's talk about what actually makes a video go viral. First, let's start with what does not matter at all when it comes to your YouTube analytics. Number one is CTR. Anyone that says, "Oh, you need a 10% CTR to go viral." is actually just lying or just like dumb because CTR does not mean anything. I could show you one of my most viral videos. So, this is the first video that I ever made that went viral. It got over 2.5 million views. So, objectively, this was a banger viral video with a banger title, a banger thumbnail, and a banger idea. All right. So, this right here is one of the most viral videos on my channel, the one that you're watching right now. This has nearly 500,000 views. Got me almost 10,000 subscribers on this channel, which is pretty crazy. The CTR is 4.7%. You might look at the CTR and be like, "Wow, your title and thumbnail must have been really bad. Your idea must have been really bad." Of course, it wasn't bad. The video got 7 million impressions and 500,000 views. The reality is, as a video gets more and more views, the YouTube algorithm is recommending it to a broader and broader audience. You remember the burner account we made? We're basically imitating a viewer that is one of the first people to see any video that you post within your niche. The very first people that YouTube's algorithm recommends this video to are people that have watched multiple other videos about video editing and social media and YouTube and making money. And as the video continuously performs well with the people YouTube recommends it to, it goes broader and broader until it starts to get recommended to people that have never watched a video about video editing before or never watched a video about making money or YouTube strategy. And so naturally the CTR will dip significantly. I think this started at like 10%. It is now nearly half of that. But that does not mean this was a bad title and thumbnail because the video still performed well. So CTR does not matter. The only time you should look at CTR is if you're comparing your CTR within the first 24 hours to other videos on your channel. As I already said, your views early on do not matter at all. It actually means nothing because YouTube takes time to find the right audience for your videos over like a one or two or even 3 week period. You should just look at if you're still getting impressions, if your view curve is positive, like curving upwards, and if metrics like your average view duration are actually increasing, it just shows that YouTube is taking time to find the right audience. Again, post and forget. Subscribers don't matter really at all. Like, obviously, it's nice to get 100K because you get a nice little shiny plaque, but subscribers are largely a vanity metric. You should care more about your average views in general. And then also like to comment ratio, dislikes, the number of comments, the number of likes, none of that really matters. In general though, the more engagement you get, whether it's a like, a comment, high watch time, a share, it's going to boost your video in the algorithm, but there's no hard number that's going to just make you viral. So, I would not obsess over it. I would not be commenting on 10 burners in the first 30 seconds of posting a video. It's really not going to do anything over the long term.
If you want to have a viral video, you need to just make good content. What you should instead watch very very closely in your analytics is first average view duration. You should compare it to other videos that you've posted of a similar length. Naturally, if I post a 1-hour long video, it's going to have a much higher average view than that of like a 5-minute video. But you should compare your 5-minute videos to your other five-minute videos, your 8-minute videos to your like 10 or 6 minute videos. Let's say for example, retention in the first 30 seconds, which is basically your hook, is very, very important. You should aim between 60 and 70%. that will go down a little bit as you get more views, but generally those are actually hard numbers that you can look at and decide whether a video hook is good or not. I already talked about this, but CTR within the first 24 hours compared to your other videos. That's another good one. And then also your split of returning versus new viewers. Uh if you're only getting returning viewers and no new viewers, it means that your returning viewers did not engage well enough with your content. I'm actually going to show you this. So yeah, your AVD is important in general. Just compare it to your other videos. You should also be looking at your intro percentage. So, this is going to go down as a video gets more views. But in general, this should be between 60 and 70% higher than ideally 65 when your video is first fresh and getting new viewers. But as it gets more views, naturally, this will drop. In general, you can aim for like 70% ideally. Your retention graph should also be relatively flat. If there's big dips in your retention graph, then that means that you did something wrong, whether it's in your script, in your filming, or in your editing, and you should just never do that ever again. You can literally go in YouTube Studio and see where the dips are. This video has like no dips except for the end. So, that's probably a signal I should have made this outro much shorter. And yeah, again, the hook percentage will go down. This started off like 70% and now it's a lot less. Your split of new viewers to returning viewers is also very important. And so you can go to the audience tab and you can see not subscribed versus subscribed. If you have majority subscribed and if most of your viewers are subbed then it means that your video is basically not getting pushed out to new viewers. What you can also do go see more and then change this here to new and returning viewers. You can see the split of watch time between new and returning viewers. Basically most of your watch time should be from new viewers. And the reason for this, so if you go to audience, you can see this right here, watch time from subscribers. Now, just because somebody is a returning viewer does not mean they are also a subscriber. There are a lot of people that actually will not subscribe to you, but still come back to your videos. But but in general, not subbed versus subbed is kind of the same thing as new viewers and returning viewers. In general, most of your views should be from new people. If you are getting most of your views from your subscribers, it means that the video is not good enough to break through that first group of viewers that YouTube recommends it to. So that would be a signal that you need to make your videos better. In general, your analytics should look like this. You should have mostly not subbed new viewers. Claude can also help you out with this. Literally just screenshot any of these analytics in your last 8 to 10 videos or four, however many you've posted and just ask it to analyze whatever patterns it sees and how you can improve.
Finally, how do you monetize? You can actually use Claw to help you out with this. There's three ways that you can use to make a million dollars on YouTube. Number one is ad revenue. You can unlock the YouTube partner program when you have 1,000 subscribers and 4,000 public watch hours in the last 365 days, as well as no strikes on your channel, as well as no community guidelines violations on your channel. Typically, you'll make between like $2 and $10 per every,000 views. To be honest with you, I would not use this as your main income source. My RPM on average on this channel is around $3. This is because I have a very international audience, not majority US. You should immediately apply for this in YouTube Studio when you hit these thresholds, and you should just obviously take the money, but this is not the sustainable way to make a lot of money with a YouTube channel. Method number two is sponsorships. I'm sure you've seen a video where in the middle of it, someone's like, "By the way, this video is sponsored by RandomVPN or whatever company." Right? I've done so many sponsorships in my time. So many creators do these. These are a great way for creators to make money. I have a full video here on how to get YouTube sponsors, but anything that I explain in this video, you can literally ask Claude to write you a cold email to a brand, response emails to a brand, ask Claude how much you should charge, have it build you a media kit with prices for different types of integrations. It is extremely extremely powerful. I'd recommend you watch this video after this one. Typically for a sponsor, you can get paid anywhere depending on your channel size from like $500 all the way up to like 10 grand. Most I've ever been paid for a sponsor was four grand. Super super crazy. Very easy way to make money once your channel starts getting traction and has high average views.
And then finally, the best way to monetize on YouTube, and this is the way that creators are making millions and millions of dollars off of their traffic, is their own product or service. This can be a course, ebook, coaching, community, software, you name it. Pretty much every large creator is monetizing in some way using this. Or they have a business behind their channel and they're just using the YouTube channel as traffic to their business. This is where the first line of your description is very, very important. You should always be leading people to that first line in order to drive traffic to whatever you're trying to sell. You can use Claude if you have your channel and just say, "Hey, what types of ways can I monetize using a product, service, or software and ask how much you should charge." You can also use this Claude prompt to create things like launch videos, landing pages. Claude is extremely powerful. Literally, whatever you're trying to do, just ask Claude how to do it. And that is exactly how to start, scale, and monetize a YouTube channel using Claude as fast as possible. If you want to work with me directly, check out the first link in the description. And if you have any questions, drop them in the comments. I'm here to answer.