Transcription
This product right here has made me over 90K on Tik Tok shop in the past month. I'm miked up, the camera's rolling, and I'm going to show you exactly how I film a video from scratch that has a real shot in making thousands of dollars in commissions. You're going to see me here live recording kind of how exactly I film the videos and giving some tips along the way. So, let's get into it.
Okay, so I'm going to get started on the first video. This is actually going to be a recreate of one of my like viral bestselling videos right now. I just kind of spiced it up a little bit. I am hoping that it converts a little bit better and added a new hook and I'm going to record it and see how it goes.
So, I actually have on my laptop my like Google Docs pulled up and that's where I have like my script and then next to that I also have the video that I'm kind of trying to copy the tone of and that's obviously that bestselling video I have the viral one. This is going to be for the Leafar product that is cooking right now. Obviously, I'm trying pretty much the same angle but just spicing it up a bit. It's not that complicated. Like a lot of people are like, "Oh, what's your setup?" No, I literally just put my phone on my laptop like this. And then I start filming and I do it in the daylight, so you really don't even need like a ring light or anything.
I also like to add random things in the picture to kind of make it I don't know, give people something to look at. So, whatever like I see around me, I usually just like literally throw in the video because once again, people's eyes like to wander and it keeps them in the video longer cuz they're a little more entertained. And then I kind of hide the mix a little bit. I don't keep it in the frame in the beginning. Okay, this is our prop. I don't really want to ruin it because they are delicious, but I am going to have to. I can't mess this up. Okay, no worry.
This I'm actually going to have the hook be where I'm holding my phone and setting it down just to see if this hits more than the other videos I was doing. So, I'm going to hit start. I always do it on the 10-minute one, too. I don't do the 60 seconds. Always do 10 minutes. Okay.
Always read the reviews before you buy something on TikTok or you're going to end up doing this. Okay. Always read the reviews before you buy something on TikTok or you're going to end up doing this. Okay, slay. Now I just made a mess.
So now that we got the crumbled cookie, I actually, you know, I might leave it in the frame because for those people that get whatever that term is called where you just leave it and it like really irks them. I'm going to I'm going to play into that um and annoy them. So hopefully they'll comment something about it and then I'll clean it up. Let's listen to that to make sure the tone is right. Always read the reviews before you buy something on TikTok or you're going to end up doing this. Okay, slay.
So, then I'm going to do another action move and that's going to be like opening this. My hands are orange. Hopefully that also rage baits them, gets them to comment. Okay. Oh, wait. Let me do this. Hold. had to get the needle to rage bait them cuz we're constantly giving them something to comment about. Remember that. Okay.
Oh, you probably seen this cutting refresher all over your for you page and thought, "Oh, it's like just another fad." No, it's not. Okay. Make sure you before taking this like this little magic drink is going to be an absolute game changer if you just like are always thinking about all day or like feel like you can't control I can't say cravings. Um if you're a girly that thinks about food a lot or just like feels so out of control. Okay, now I'm going to move the cookie. Okay.
Like after I saw my two week transformation, I would put the pictures if I could, but you know, obviously Tik Tok is like super sensitive. It's annoying. I literally had to do a deep dive into the science because I was like, how is this working so well? Okay. Not only is it packed with 600 mg of a blend, but it also has 100 milligrams of 5HTP, which is like your serotonin levels, which if you live in America, you definitely have low serotonin levels because I mean, think about it. Duh, we all have 9 toives and love to doom scroll. But this going to fill up your serotonin levels. That way you don't constantly look But this going to fill up your serotonin levels. That way you don't want to constantly just like mindlessly snack, mood, snack, bored, snack, and give into things like this. It also has a yerba mate, which is very well known to speed up your Okay.
And then that was like if I'm just sitting here filming, I'll like think of something else to add that would be good that like comes to my brain. Like right now, I'm going to add something else that isn't in the script, but I'm just going to like add on to it and see if it fits when I edit it all. And by the way, if you stick around for the end of this video, I'm going to give you some sauce on editing as well. Okay, which that it did because I'm literally ready to be thrown on a yacht in a bikini right now. It's so easy, too. It's just like a strawberry sigh refresher from Starbies, but isn't 200 calories or loaded with sugar? It's 18 cows, zero sugar. I'm honestly kind of annoyed. Wait. Okay. I'm honestly kind of annoyed because I got this stuff before, like literally even before it went viral, and it was full price, like 40 bucks a pop. But now they're on like such a ridiculous sale. It's like over 50% off or something insane. But yeah, this this stuff is a freaking game changer. If you want to try it, I will link it below. But definitely grab it before it sells out again.
That was pretty much it for filming. So that for one video that's where then it's obviously 3 minutes 34 seconds or whatever. I just save it and put it in drafts and then I would do like typically two to three more rounds of that. Lately I haven't lately I've been slacking but typically I do I do two to three of those and change it up a bit each time.
Okay, now I'm going to film another one of these videos but I'm going to do a different type of hook. At first I was setting my phone down. Now I'm going to like crack open a drink and just kind of test that with it. Always read the reviews before you mother. Hold on. Sorry. I got to pop it up a little bit. Okay. Always read the reviews before you buy something on Tik Tok or you're going to end up doing this. Okay. Yummy. We're just going to leave this here. Raise your bait them a little more. Squish that into the counter.
All right. And the reason you do season 3 is because each time you film your script, you're getting better at it. Like you're memorizing it a little more. You're playing with like kind of your tone. It just it just becomes a lot easier and you become like more natural at it. And so typically I've definitely seen that my like third video in the set of like filming three to four whatever rounds of this, that one's always the best one. Okay.
You've probably seen this little cutting refresher all over your TikTok for you page and thought like, "Oh, it's just a fad. It's just another gimmick or scam, blah blah blah." No, this works. I literally have to make sure I something before drinking this. Like, if you're your girly that like always feels out of control or like thinks about food nonstop, this is going to be a game changer for you.
Now, obviously, I mean, it says a minute in, but obviously that's only going to be like 20 seconds in. So, that's typically where I'm like, "Okay, they're they're intrigued, but maybe they're going to start to get bored. I need to do another visual hook. Like, I need to keep keep looping them." So, that's where I do another action like taking my favorite glass. And Okay. And then I also like to like come into the frame sometimes as I'm talking. That way it seems more like candid and natural instead of just like start stop, you know? This way it's kind of like, "Oh, okay. She was finishing her thought as she's walking to put it down. So, okay.
Like, after I saw my two week transformation, I would put pictures if I could, but you know, Tik Tok is like so sensitive. I was honestly so blown away. I I was like, how is this working? And I did a deep dive into the ingredients. And then also, do you see how I'm like changing my dialect and tone and like inflection in my voice? Like that's how you're also going to keep people in your video is by not just talking super monotone, which a lot of creators do and still get away with and have viral videos and obviously they convert. But personally, I think having that like inflection and change and all that is like what's going to keep people staying the longest amount of time if they obviously have shorter attention spans or if your script is like more on the boring side, that's when you kind of really upplay your your inflection. Okay.
Like, not only is this packed with 600 milligrams of a blend, but also has 100 milligrams of 5HTP, which if you didn't know, that's just like your serotonin levels. And if you think about it, living in America, we do not have high serotonin levels. I mean, duh, we love to doom scroll and we have 9 to fives. But this, this going to fill up your serotonin levels. That way, you don't reach for things like this constantly and give into those. Okay, do you see how that run? I didn't have to look at the script once and I just kind of off the top of my dome, I remembered it. That's why your second or third take of this video is going to be 10 times better than the first one because you start to get familiar with your with your script. So, I already know this video is going to perform way better than the one I just recorded because I'm obviously getting more comfortable with the script and able to like really go in on the different points and change my dialect and everything.
Then, we're going to change up the scene a little bit. Put it over here. Hey, in case they get a little bored, keep this in there cuz they love to be like, "Why is that in there?" I'm just going to say it also has that like yerba mate extract in here, which you guys probably know was like blowing up over TikTok last year because it's making everybody. So, yeah, that's in here, too, which is known to like speed up your metabolism. Like, it's it's just too easy. It's literally like a freaking strawberry sight refresher from Starbs, except it's not 200 cows and loaded with sugar. It's 18 cows, zero sugar. I'm honestly annoyed cuz I got this stuff before it even like went viral when it was like 40 bucks a pop or something absurd. But now that everybody's finding out about it, they put it on sale for something insane like 50% off I believe. So yeah, this stuff is a game changer. If you want to try it, I will link this exact verified one down below. But I would definitely hurry because it has already sold out three times in the past 2 weeks.
Okay, then see how I changed my call to action in that as well. That's something that I play with kind of off the spot. I don't want to keep it the exact same as the video before. I kind of want to play with this and see if okay, maybe not talking about the sale price, but maybe talking about the inventory is going to change or do something for the video. I kind of mix it up like that. Draft that.
Okay, now we're going to do the last video. Sometimes I do like seven of these honestly or three. Just kind of depend. Why am I recording that? Sometimes I record seven or three. It just kind of depends on like my mood and how many other brands I have to film for. So, we're going to keep it short today with only three, but it does honestly kind of depend on the day and like how much energy I have.
Now, for this last one, I'm going to do the same hook from the highest converting video, but I'm going to update it with the current lingo that is working on other people's videos, if that makes you'll see what what I do in a second. Okay, I have another another way of doing this. Okay, this is where the juices are flowing. Okay, I'm gonna say we're going to use psychology controversy bias. Okay, how many cookies are in here? 10. Okay.
The way I'm also doing this, because I'm not really saying any more like, "God bless the girl that said this was better than this." I'm kind of going to have it be more like mean girlish or like angry toned, like I'm pissed at the girl. And so, I'm kind of going to also change my tone a little bit and whisper in the beginning. That way, people kind of are like, "Oh, she's about to spill some tea on this girl that pissed her off. Like, what's this girl do?" I feel like whispering is definitely an underrated tactic in Tik Tok shop videos because it really does get the people rocked in and then they also also love to comment like every single time be like, "Why are we whispering?" So, I'm going to use that for this as well. Okay. I'm also going to do the like hook of recording now and then putting my phone down as another visual hook. Okay. And this is actually going to be a lot of hand movements, so I better do this in one take and do it right. And also sometimes I like to just practice the tone before I say it. So I'm say I'm going to say I'm so mad at the girl I'm so mad at the girl who said this works better than this because I ended up doing this to 10 cookies. Okay. Okay. Okay. Okay. Fire.
I'm going to rage bait him even more. I ended up doing this to a $20 cookie. And everybody's going to call me out and be like, "Those are cheap cookies from Target. We know that that was quite literally $5 $4." Okay. See what I mean by like the last video is usually the best video cuz you're warmed up, your your juices are flowing, and you have new ideas, and you can kind of go more off the dome. I'm honestly so mad at the girl that said this works better than this because I end up doing this to a $20 cookie. Boom.
Okay, then we're just going to go right back into our typical script. And at this point now, people already know about this cutting mix. So that's why I said in my script, you probably seen this cutting refresher on your for you page and thought blah blah blah, it's a scam. right away you want to say that because before it was viral like when I was first started posting it no one really knew what it was but now I feel like I mean obviously 15 plus million people saw my videos so they know what it is so you kind of want to start with the whole I know what you're thinking it's not going to work but it does and here's why okay and I know you've probably seen this like viral refresher cutting mix all over your for you page and thought like oh it's just a scam or a little gimmick or thing. Let me just tell you, it is not. I'm trying to avoid violation. So, I would say like I'm ready to be thrown on a yacht in a bikini, but we're going to leave that out for this one cuz I think the script is strong enough without it. But I am going to say this. Like, make sure that you are something before you drink this. Like, this is such a freaking game changer if you're a girl that is thinking about food all day long, okay? Or you just feel like you like can't control yourself. And then I can't let you go. So yeah, if you've been wanting to try this, definitely a game changer. I will link it below. Grab it before it sells out again.
Okay, so that was three videos around maybe like 25 minutes of filming. And these, I think, definitely have a real shot of 6,000 or more in combined commissions. You never really know, but obviously if you're kind of like improving on a viral script, it should perform. Not obviously all three are going to perform, but maybe one will and one won't. We'll see. At the end of the day, I love to like look at the data behind each one and kind of collect that. And then I just keep improving my videos from what that data tells me. But now we're going to go into the bonus section, editing. Woo.
Okay, now I'm going to show you guys kind of how I edit. We'll do a full video at some point of me editing that kind of goes into depth, but this is just going to be a quick run through of kind of what I do right after I film. >> Always read the reviews three times in the past two weeks. >> Okay, so that was pretty much the bulk of like editing the how long the video was. Then after that, I kind of like to go back and like zoom in and make sure that all the cuts are really really close. This you can definitely hire like an editor for if you are someone that has like a million videos that needs to be edited, which I do sometimes kind of outsource that, but I personally like to do it myself because I feel like I can just get it to the exact point and I know exactly what point I want to or like what part I want to be heard and said. Um, so I just kind of go in at the end and make sure that it's all it sounds perfect. This gives so much like self-reflection and I can like go back and be like, "Oh, this part I could have done better or this part I didn't sound the way I wanted to." So, I do like editing for myself for that aspect for sure. >> It's 18 cows, zero sugar, zero sugar. >> So, like that right there, that's where I would cut it again and make it even tighter. Which a lot of people honestly think like, oh, that's so nitty-gritty, Payton. But like that little 0.002 seconds or whatever matters so much. And I don't think enough people realize that. >> It's just another gimmick or scam. Blah blah blah. No, this works. Okay. So, for something like that, I would add overlays >> all over your so that's when I would go in and I'd look up leafar cutting mix. >> I literally have to force myself to eat after. >> Okay, that's my friend. >> Taking this. >> Obviously, like it's typically better to ask for permission to use someone's like photo in your video. I kind of know everybody in this space. So, they're typically fine with me >> using their pictures, but yeah, I try to make sure that I >> actually know them. >> There we go. Then I like to go boom. And then I'll do a little bit like I kind of have them pop right after like a millisecond of each other just cuz I feel like it's more aesthetic. And obviously I crop it. We'll just move this. Um, okay. Typically, like for this part, I would try to get like a wide demographic. Like I'd obviously have different ethnicities, different genders, different ages to kind of put that in there. That way, it's just kind of known like it's meant for everybody. But I was just doing this quickly, so I'm just going to add these. But if I was really going like sales psychology, I would kind of do that. Okay. >> Seen this little cutting refresher all over your TikTok? >> When I add overlays, I actually have different albums named for the different like products I do. That way it's just easier for me to go back and like whatever when I need like a screenshot of something and that kind of helps organize like all of my overlays. I could just go Google that and the same thing would pop up, but sometimes it's easier just to screenshot and use cuz I know it would be the same thing on Google. Okay, so then I put this overlay right there. >> So fire. Okay. Then I would do text on screen that says, "Always read the reviews first." Dot dot dot. Kind of bait them in. Make it think. You know, I saw another girl do this and I was like, "Oh, that's fire. I got to find her handle." She came up with the read the reviews and I was like, "That's genius." >> Okay. When you rewatch it, you obviously realize there's like little parts that can be even tighter. This is the stuff where like you can have an editor do, but they're not ever going to be able to do it this tight to where you want it, cuz I feel like only you can hear where it needs to be cut. And sometimes, yeah, TikTok will cut off your words or whatever, but I'd rather that than a dead space. Okay, that's pretty much all I would do. I don't really do much for editing. Sometimes like I'll adjust it and make the saturation a little more just because or like the brilliance bring that up a little bit just cuz I know people are obviously more attracted to brighter more saturated videos. But yeah, then I would add the product link. Um, I have a bunch. Let me see which one's the highest leave. Okay, that's like a 30 cent difference. Doesn't really matter. We'll do this one. And then we're going to rename the cart something like low inventory. And then caption. I'm not really sure what to name it. Honestly, try not to put too much thought into it, but maybe go along the lines of something. Keep them like confused. Wish I read the reviews first because wow. And then do that emoji, whatever. Something like this. Hashtags. I don't really think they're that important. Um, unless you're like switching up products or niches or whatever, or like categories. Something like this, I want it to be super like candid and natural. And so, I just wouldn't do hashtags. And then I'm just going to hit post. >> Are those and >> Oh, that's my friend. And then then it posted. Then I obviously would do the other two videos, but that was just one video. Took a bit of time, but um, yeah, that was kind of a little behind the scenes. Okay, that's my whole process from start to finish. However long this video is, I'm not quite sure yet, but that's kind of like the exact process of how I film and edit my videos. I'm definitely going to do another video kind of diving deeper into the full editing process. So you guys can also let me know if you're interested in that down below or if you have any other questions or want to see anything else. Also, if you're interested in a community where you get coaching and a bunch of amazing other creator friends to kind of motivate you and lift you up, then I will leave a link down below to the one that I'm in. and I'll see you in the next.