Transcription
If you want to know how to contact suppliers and actually get them to reply to you so you can open up wholesale accounts, in this video I'm going to be revealing the methods that work in 2025. I'm going to give you the exact scripts—email scripts, everything you need to go and open up that first wholesale account in 2025. This is the same script that I've used personally to open up multiple accounts and have helped 20,000+ people build profitable Amazon businesses in this space.
So first things first, I'm going to go over basically what you need to know before you even reach out to these suppliers, and it's that you need to position yourself as a retailer. A lot of these suppliers are old heads—like they're like 60, 70, 80 years old—they don't like Amazon sellers, not necessarily because they don't want you to buy from them, but because they don't really understand the online world like that. They've probably got done dirty by an Amazon Seller that didn't know what they were doing. But these guys want to make money, just like how you want to make money, and you ordering product from them will make them money, so they're not opposed to working with you. But my suggestion is, when you contact these suppliers, don't tell them you're an Amazon Seller. Tell them you are a retailer, which a retailer just means that you buy products wholesale and then you sell them—which that's exactly what what it is that you do. You are an online retailer. So instead of saying that you are an Amazon Seller, you can simply say that you own a retail business and just focus on getting that first response back, and then you can overcome the objections later. But never say that you are an Amazon Seller. I've talked about this in my other videos.
But before you contact these suppliers, also remember that you need the LLC and the reseller's permit to even open up a wholesale account with the supplier. And if you don't have those two documents, they are not going to entertain that possibility of that even happening. So make sure that you have your LLC. All you have to do is go to the Secretary of State website for whatever state that you live in and grab that. It's usually a couple hundred; in Georgia it's $100. You're going to need that document, and you're going to also need the reseller's permit, which you can get on the Department of Revenue website for whatever state you live in. In Georgia it's free; it's probably free in your state too, but if not, it's going to be fairly cheap. You need those two documents for these suppliers to even entertain the possibility of you working with them.
Now, there's several ways to get contact info of these Distributors and suppliers, and I'm just going to run through a couple of them, and all of these work, and if I were you, I would do every single one of them until you get a response. Now the first way, the most simplest way, is a lot of these Brands—like Fiji, Sony, Logitech—if you just scroll all the way down to the bottom of their homepage, they usually have a contact us link or wholesale link where you can literally just click on it and fill out a wholesale application. For example, on Fiji water's website, if you scroll all the way to the bottom, it literally says "Sell Fiji Water," and if you click on that link, there's a wholesale application and you have to fill it out if you are interested in selling Fiji Water. And guess what are the two things that they ask for in that application? They ask for your LLC and they ask for your reseller's permit. That's how important it is that you have those two documents, because all of these suppliers and all of these brands are going to ask for that.
Now, if you contact a brand through a wholesale application and they deny you, the sales process does not end there. If you get denied, make sure to ask that brand if they can send you a list of their Distributors. Their Distributors are people like me and you that actually did get approved to have an wholesale account and they're willing to resell to us. So even if you can't open up a wholesale account with Fiji, you may be able to land an account with one of their many Distributors.
Now another way that you can get in contact with these suppliers and Distributors is simply by going to Google Maps and typing in "distributor near me." Uh, you can also type in "electronics distributor near me," "books distributor near me"—any category on Amazon, you can just type that into Google Maps, and then right after that category you can type in "wholesaler" or "Distributors." You'll start to see all these Distributors that are in your local area, and they'll have a website, they'll have a phone number, and they'll have an email, and you can contact them through those three different mediums. And if, again, if I were you, I would contact them through all of those. I would even drive to some of them and see if I could talk to the owner, you know, in person. And from my experience and what I've seen with my students, this is actually the most efficient way to get your first wholesale account—it's locally, because this is where you have the less competition. Not everyone lives in your city; not every Amazon Seller lives in your ZIP code. So if you just take advantage of the Distributors that are near you, you show face, you call them, you let them know that you're local, your chances of landing a wholesale account are extremely high.
Here's the exact script that I would use if I was emailing a supplier or distributor, and you can literally copy-paste this, say this word for word—it's worked for me many, many times, and it's worked for my students as well. So you want your subject line to say "Wholesale account inquiry," and then the email is a very short email. All it says is: "Hey, I'm looking for information regarding opening a wholesale account with your brand and carrying your products. Can you please tell me what you need from my business to get started? I attached my resale certificate in case you need it, and my contact details are below. Thanks." That simple message right there has landed me so many wholesale accounts, like you guys wouldn't believe it. But that's all you want to send, and then just wait for a response, and then you would attach your resale certificate to the email just in case they need it, but that just lets them know that you're serious.
Now this is a script that I use if I'm cold calling suppliers and Distributors. So if you pull up a distributor on Google Map or you're on their website and you see their contact info, this is the opening line you're going to say: "Hey, who would I speak to about getting a pricelist emailed to me so that I can put a possible wholesale order together?" And they're probably going to ask you where do you sell; they might ask you if you have a retail store; and they might ask you, "Do you have a website?" They might even ask you if you're an Amazon Seller. And basically how you would answer this question is this right here: "Yes, of course. Amazon is one of our largest sales channels. We also sell on Walmart and eBay. Do you work directly with any Amazon sellers? And if you do, does your company have a MAP policy that you make sellers follow?" Now if you don't know what a MAP policy is, it's the minimum advertised price, which is the lowest price that can be publicly displayed for a product on sale, and a MAP policy is enacted by a brand to make sure their seller network doesn't advertise their products below a certain price. Now this information is pretty much irrelevant, but the reason why you want to mention it when you call them is so that they can see that you know what you're talking about.
Now here are some things that you actually want to ask your supplier once they've emailed you back or if they're being receptive on the call that you made. These are important questions that one, lets them know that you know what you're talking about, but also is very helpful for you to know just in general, because this will help you become a better Amazon Seller and, you know, get more leverage out of this distributor or supplier. I advise you to ask every supplier you talk to these questions and keep their answers to these questions on a Google doc. This way you can track how each supplier operates, and you really shouldn't be working with more than two to five suppliers. So here are the questions: Do you mostly work with brick and mortar or online sellers? Do you allow credit? Do you have an MOQ? How often do you get new inventory in? Are you able to get your current inventory in a CSV file? How fast do you ship? And on the second email or the third email, you know, after they answer those first initial questions, you can then ask them: What is the soonest trade show you will be attending? Do you attend conventions and trade shows? Do you have any clients that do Net 30 as a payment method? Do your invoices work to get brand approval on Amazon? What category does most of your sales come from? Where are your warehouses located? Do you ship directly to Amazon? And again, these questions are just going to make you seem like someone that really, really knows what you're doing, someone that, you know, this isn't your first rodeo. And the answers to these questions are actually very helpful because, for example, if they say that they do allow Net 30, that means that you actually don't have to front the inventory; they will send you the inventory, and you have 30 days to sell it, and then once those 30 days is over, then you pay them. Like that's huge, especially if you're starting with uh, not that much capital. And if they allow credit, now you can leverage credit lines, business credit cards to fund your inventory and you don't have to use the cash in your bank account. Other things like the MOQ allows you how much money you're going to have to spend each order, and how often do they get new inventory in allows you how many times you should probably follow up with them—a week or a month—to see what new products they have available that could be profitable opportunities for you to sell on Amazon.
Remember that this is a volume game. If you contact 10 suppliers, maybe only one or two are going to reply, but the good thing is that there's millions of suppliers out there, so keep cold-calling, keep emailing, and eventually you're going to have suppliers that reply back and are willing to work with you. And remember, you don't need 100 suppliers; you really shouldn't be working with more than two to five. I built my Amazon business to over $100,000 a month, and I was only working with three suppliers. So remember this: This is a volume game. You're going to have to email and call hundreds of suppliers and hundreds of Distributors if you want to go the Wholesale route, but you only need a couple to make a significant amount of money on Amazon.
If you found this video helpful and you want to learn step by step how to do this and how I've helped 20,000+ people get into this space with zero experience, zero tech skills, and not that much money, then I'm hosting a free training coming up very, very soon where I'm going to show you how I took Gilbert from an electrician working 60 hours a week to now someone that makes over six figures a year on Amazon, and he's not the only one. I actually took Laura who was on welfare just a year ago to now purchasing her first home this year. And again, these are the strategies that took me from a felon at 17, working from 6:00 p.m. to 4:00 a.m. at an Amazon warehouse making $1 an hour to now a multi-millionaire at 26 years old. So if this interests you at all, click the link down below in the description and register for that training. And if you're watching this and you're like, "You know what, I want to get started right now, I want to get started today," there is another link down there where you can book a call with me and my team, and we can see if we can help you. Again, I appreciate you for watching this video, and I'll see you on the next one.