Transcription
Welcome, family. How are you doing? I hope you are doing great. I am Nafe, and at just 16 years old, I have managed the Instagram stories of the biggest Spanish-speaking referents like August Nievas, Adrián Castel, Loscobo, and many more referents, thus generating millions of euros for their launches or evergreens. Instagram stories represent 80% of your sales on the platform. That is why it is crucial, it is crucial that you master this skill to sell well with your personal brand. You have two options: either you watch the following modules and learn the skill well, or you directly contact me and my team so that we can manage the Instagram stories of your personal brand and thus take full advantage of them. You can write to me on Instagram. I hope you learn a lot and are fascinated by the modules. I send you a warm hug, let's start with the classes. I have managed many launches through Instagram stories. I have worked with many experts like Agusnievas, Loscobo, Adrián Castel, all these referents. So today I am going to bring you a lot of value with a class where I will explain how to sell well through Instagram stories. I have acquired this experience after 2 years of work, so I hope you liked it. I have made this presentation completely for you, so I hope you like it. I hope you have paper and pen because we are going to start. We are going to see how to create Instagram stories that sell. First of all, why are Instagram stories so important? And you have to put a lot of emphasis on this and give it a lot of importance because they represent 80% of our sales on this platform on Instagram. Imagine the amount that 80% is. Why? Because the most loyal and most nurtured people see you, because they are constantly consuming your content. Therefore, the audience's trust in you is much greater. And 50% of a sale, guys, is the trust we generate with our audience. That is why 80% of sales come from our Instagram, and it is a tool that we can use to generate daily conversations. It is a daily conversion tool. Reels attract, and stories sell. If we look at a funnel, we will see that Reels, YouTube videos, and so on. All of these are at the beginning of the funnel to attract clients, to bring traffic, and stories are more in the middle of the funnel to nurture these people. Let's see what types of stories work best. What are the two main stories we have to upload to our Instagram account to sell in Evergreen? There are sales stories and loyalty stories. One serves to sell, and the other to generate community, to create fans. Let's look, guys, at sales stories now. We can use them to schedule an appointment, make a purchase, or inquire about our program. Then we will see practical examples, obviously, that I have prepared for you. There is also the soft CTA, which is also for sales. There is the direct one, which is for selling, scheduling an appointment, or inquiring about your program, and the soft CTA, soft CTA, which is used more because it doesn't burn out your audience as much. And it is, for example, sharing a lead magnet. Many people also know it as a hand raiser. What is a lead magnet? Nafe. Well, you probably know it already, it is a basic marketing principle, but it is a customer magnet, it is something we give away for free, a free resource that we give to people in exchange for them generating a conversation with us. These are usually the ones that will generate the most conversations for us because we will sell them a resource that is worth a lot of money, has a lot of value, totally free. So, everyone will want it and use polls or reaction buttons. Let's see examples and the structure of each type of sequence. This sequence will be much clearer to you. First of all, guys, as I told you, the hook, the result, for example, do you want to earn a lot of money with Instagram? That's an example. I earn five figures a month with my Instagram. The key. Here we sell the vehicle. As I told you. First of all, guys, as I told you, it's the hook of results. Do you want to achieve this? Well, you will achieve it thanks to this vehicle. How did I achieve it? By uploading stories that generate conversations. I don't use ads, I don't use Reels, just stories. My stories generate thousands of conversations for me, and here I put blurred stories to generate some hype, totally free, and they represent 80% of your sales on Instagram. And here I put a message from Nico, the stories generated over 1000 conversations for us this month. It's incredible. to give more importance to all of this, so that people see that many conversations are generated thanks to stories to sell the vehicle well. So, let's recap: a first hook, then we sell, then after the hook of results, we sell the vehicle, which in this case are Instagram stories. If you want to earn a lot of money with your Instagram, you have to use stories. And finally, the soft CTA. Comment "yo" and I will send you the resource we have given. I want you to copy my strategy. I have prepared a class where I explain my story strategy step by step. We put a photo of the document, reply "yo," and I will send it to you. Another CTA again, and in this case showing the document from the inside. In this case, it's this class. Important, guys, very important. The sequences that work best for Lead Magnets, for hand raisers, are those where we have resources, they are lead magnets that are easy to consume and implement. This is very important, guys, write it down. Apart from the structure of a lead magnet sequence, which is the hook of results. Do you want to earn €10,000 a month? Use stories. I created a document where I teach you how to sell through stories. That is the structure of a Lead Magnet CTA. And apart from this, I also want you to note down, very important, guys, that a lead magnet must be easy to consume and apply. For example, once we uploaded a sequence with Nico, I'll look for it here. It's this one here, the AI one that worked, it worked very well for us, it brought us a lot of people. Why? Because I start the sequence, as I told you, with an attractive hook. AI is my best friend. These first stories that generate a bit of humor help us increase the visits to the sequence. I do all the posts on my Instagram like this. They generate thousands of conversations for me without investment in minutes. I put another image of AI where a robot is doing the Instagram posts and he is with his arms crossed, he doesn't have to do anything and they generate thousands of conversations. As I told you, guys, the hook of results, thousands of conversations. People want this. You have to detect what desires your audience has. For example, for the Fitness Niche. I lost 10 kg without diets and eating whatever I want. I achieved it thanks to this series of easy workouts at home. Do you want to know what they are? This is the document where I teach you how to do it. So it's simple. If you don't work with AI today, you die on social media. You can create posts in minutes and they generate thousands of conversations. We show it. I have a gift for you. Here we put the prompts that we are going to share, blurred. These are the five prompts I use to create this content in minutes. We show a post. Comment "post" and I'll send it to you. Why did this sequence work so well for us, guys? Why? Because the lead magnet is very easy to consume and apply. They are prompts, it's text. People will think, "Okay, I'll get the resource, I'll get the resource and I'll apply it immediately, instantly to my account, I'll just copy and paste it into ChatGPT." That's why people ask for it a lot. Keep in mind that when people go on Instagram, they do so with a very vague mindset, so the easier we make it for them to consume our content, the better. Is everything clear, guys? Any questions so far? What do you think? Let me see. Great, great. I see you there, I see you there. Wonderful. Okay, let's continue. Thanks. You're welcome, guys. Okay, well, I'll explain for anyone else new to this class, what is a story sequence? It's a group of four or five consecutive stories where you tell the same message, the same message or idea. Here I've put, I'll show another example of a direct CTA. Now we're going to move on to a direct CTA, guys. An example of a direct CTA. I'll explain to you first so you can write it down, what the structure is, and I won't show it in the presentation so you pay attention because many times I put the structure in the presentations, people don't write it down, so you can write it down. Write it down. The structure of a direct CTA is as follows. First, show your work with clients or the results you have achieved with your clients. Then we generate awareness of the product. For example, this is the service I provide to my clients, and at the end of all this, a CTA. What are these direct CTAs for, guys? It's important that I explain. I already told you before, but we'll remind you. They are used to invite you to schedule an appointment, make a purchase of your service, or inquire about your program. Therefore, let's begin. Let's see this sequence. Today I woke up scared, I had a nightmare. We start with a catchy hook. This is from another client, guys, I'm working with and I'm showing this video. We sell them Dubai. This is my biggest nightmare, appearing as a seller. Here it is shown, right, how they have a car parked with a girl and different people are recording videos as if it's theirs, but it's actually someone else's that they're renting, right? So there we also generate a bit of humor. Following this, as I told you, guys, after showing the important catchy hook to attract clients, we start with the structure of showing work with clients or results. In this story, we are showing it first, but I remembered that I don't sell courses, I work hand in hand with professionals who want to monetize their knowledge and are stuck at €2,000 a month and want to move up to €10,000 or more. After showing that I was working with clients, we show a photo here of me working with clients and so on. In the next story, generate product awareness. In this case, we explain a bit about what this client of mine delivers to his students. Well, hey, if we edit their ads, we script their ads, we create the offer, we create the content and stories, we create a message that attracts clients, we work so they know how to sell their services. In summary, we build them a constant flow of leads and sales. If you notice, all the deliverables we've put here, guys, are the wet dream of our client. In this case, it's professionals who want to monetize their knowledge. For example, I, if I see this, I say, I also want to monetize my knowledge, Nico, or everyone who is in this personal branding training, and your desires are that they do your ads, create the offer. If you notice, we put what we desire most so that people say, "Wow, I don't have to do anything." The law of least effort. After generating product awareness, for example, we show the deliverables, we show results. In 3 months they are charging high tickets without weird funnels. They go from €2,000 a month to €10,000 a month, simple. We show success stories and then the CTA, comment the word "doc," for example, or "Word" or "yo," and I'll give you the document. Guys, it's always important the word that people will respond with, the simpler it is, the better. For example, I always put "yo" because it's very easy to write and people don't usually make mistakes. When you use very long words like "entregables Midas," etc., it's very long. So, we always use the word "yo." So let's review, guys. First of all, these first two stories, as I've shown you, are hooks. Then, important to note, we have to show our work with clients or results. In this case, I show it in this story. After this, generate product awareness, where we tell them what we deliver and the results they will achieve. And finally, the CTA to the deliverables. As you can see, I always put the photo of the document so that people see it more tangibly. It's important to put "reply yo." And then, what will happen after they respond with the word "yo"? Well, I'll send you the deliverables of my program. We make it very clear. Great, guys. What did you think of the direct CTA? Everything clear? Any questions? Everything good? Show me a thumbs up. Great, great, great, great. All good. I see you there. I see you there. All good. I'm impressed with how it's structured. Yes, you like it. Great, great, great. Oh, by the way, Esteban, Esteban is here, we did a sequence of his transformation in the program, so nothing, very happy, right? Then we'll also see how to do testimonial sequences like the one we did with Esteban, the success story. So great, guys. Yes, I have a question so that the guys can understand at a level. I know that we clearly understand that the active CTA burns the audience a bit more because it's a more direct CTA. How often should the guys be uploading a "work with me" CTA? Because often when one doesn't know how to sell through stories, they only do active CTAs. Very good question, Nico. In fact, I had it in mind to mention it. What structure will we use week after week to sell through Instagram? Very good question, and I'll show you a super practical example. I'll open my Notion so you can see how I structure it with my own clients. Let's see, this is blocking me here. Okay, there it is. Great, guys. So, very good question, Nico. In the end, guys, the quality of your questions determines the quality of my answers. So, great. I'll show you, for example, the calendar I use with Nico. Can this calendar be shared or do we have it? Well, this calendar is more private between Nico and me, but we can show you, for example, later if you want, I'll show you the sequences I've been uploading with Nico, which are quite a few, but I'll show you a bit and explain why we uploaded them and so on. I know I've screen-shotted. Great. Okay, I'll explain, guys. So, what we usually do is we start on Tuesday with a Lead Magnet CTA, write it down. Tuesdays and Thursdays, Lead Magnet CTA, where we give away a free resource. Why Tuesdays and Thursdays? Because on Monday people have a very low energy level because they've started work, all of that, so they have a very low energy level. On Tuesday, the energy level starts to rise, so we start attacking then. And on Thursday, they are happier too because Friday is approaching, that's why we do it on these days. It's all strategy. So on Wednesday, for example, what we usually do is a direct CTA. We can do a direct CTA. So, CTA, as I told you, Tuesday for volume, in this case, CTA for a free resource, a Lead Magnet. On Wednesdays, you can either rest or do a direct CTA. I recommend you do one or two per month. I recommend you do one or two per month. That's the frequency I'd tell you. Why? Because these CTAs do burn the audience more, and it's important that it's not like that because they will stop consuming our stories. So it's important not to burn the audience too much and be constantly selling to them. Then I'll also show you how we build loyalty with this audience. Therefore, as I told you, Wednesday is for direct CTA or rest. Thursday is for Lead Magnet CTA. On Friday, we can share something about ourselves, our daily life, which was the second type of sequence we can upload. As I said at the beginning of the presentation, there are two types of sequences we can upload, sales and loyalty. In this case, when do we upload loyalty stories? We can upload these stories. I'll show you an example of a loyalty story, which is the one we uploaded with Maxim. Let me show you here in order so you can see it. So, well, let's start by name, I'll sort it by name and we'll start. First, well, I always try to be very creative, guys. Try to be very creative when making sequences. In this case, Nico gave me all the content he had from this day he spent with Maxim, who is his editor, and he told me, "Let's create a sequence." And this sequence is more about values. So I'll show it to you now. As I was saying, from Friday to Sunday, we'll do these loyalty sequences. What can we show in these loyalty sequences? Our daily life, our thoughts, everyday problems that happen to us. This builds a lot of loyalty with the audience because if you notice, on Instagram, people just upload the good things, what happens well, and they don't show, hey, everyday problems they have in their daily lives and all of that. So, if we show it, we will humanize ourselves much more. Reflections we have, thoughts, how we solve a problem, all of this that has nothing to do with selling, but rather things from our daily lives. So yes, one thing I want to add to the guys is that when you have a personal brand through social media, you are constantly selling, meaning everything communicates: how you dress, what you post, what you do, what you sell, your scripts, how you send an audio, how you reply to a client by chat. So, usually, I'm always selling unconsciously. It's not that I planned this day with Maxito to sell him. I did it, I mentioned it, I said, it would be a good idea to send it to Nafe. So, from that part, I want you to understand that NAFE is my story maker, but each of you is your own story maker and think about the communication you need to have with yourselves to say, "Well, today I'm going to do this, how can I show it to reinforce who I am and who I want to talk to and my values, for example." Okay, great, Nico. That's how a story maker's mind works. They think about the different events they will have throughout the week and from that event, they extract two or three content ideas they could convey. For example, today I went out with a client, several ideas can come to my head. Show this testimonial, show the client, or show that I had a good day with him without really showing the results, just, hey, I met with a client and that's it. So, guys, what a story maker does is think about what ideas they can convey. That's how a story maker thinks, what ideas can you convey, and if an event arises, any event that arises, you have to be able to extract two or three content ideas. For example, today I go to the gym, after the gym I'm going to give a class, after giving a class for the Midas training I'm going to attend religion classes, for example. So throughout this day, I have different content ideas. I can show, hey, I can go, I have values, I have a religion, right? So, can I show this idea today that, hey, I'm going to the mosque or I'm going to receive religion classes or I'm going to give a class for Midas? This will increase my authority, or for example, I can show a everyday problem that happened to me. Therefore, throughout your day, you have to think about what happens to you, what things happen to you to reinforce your personal brand. Hey, I want to reinforce my religious beliefs more, so I'll show that I went to religion classes, or I want to increase my authority, so I'll show that I'm going to give a class for Midas, these types of things. So, very good point, Nico, that you've made. For example, Nico met with Maxim and said, "Wow, from here a good sequence can come out. I'll share it with Nafe so she can put it together." So, well, I started. The zoom on my iPhone 17 is brutal. But more brutal is the day I spent with Maxim, my editor. I invited her to the apartment all day to spend a day with me. Here, many people will think, wow, Nico is so good, right? How he takes care of his employees, inviting them to his house, spending a day with them. He's a very approachable person. You have to think like that. So, well, first we meditate and pray. I show a video of them meditating. I take the opportunity to show Nico's daily life, hey, that he's a person who meditates, who prays, who always starts his days with gratitude. The goal of these loyalty stories, guys, is for people to say, "Wow, Nico is my best friend, I know him better. Nico is a trustworthy person, I like him" to increase that 50% trust that the audience has in us. Then, after praying, we have breakfast. If you notice, I always take care of the aesthetics, how beautiful things look. This greatly helps with visits, with people staying. Then I'll explain, obviously in the presentation, I have it noted, what are the principles and keys you need to consider when creating a sequence. I talk or I give here a video. You have to be dynamic. This, as I say, I'll explain later, but show that you have to be dynamic, don't just use photos or videos, but rather dynamize the sequence. After deep work, you need to recharge energy. If you notice, I always link the previous story to the next one. And while we train, I received a payment of 3K and another of 500. Take care of the soul, the mind, and the body, but don't forget the wallet either. Hey, show that Thanks. Here we are selling, if you notice, guys, we are doing it indirectly, but we are still selling. First, Nico's values, and second, with this message that, hey, thanks to Nico, having the personal brand he has, things are going quite well for him, thank God. So, this reinforces it, and this helps to warm up the audience that follows us. And finally, well, we won't go into too much detail. We have lunch, and here before eating, we always pray, we show more of Nico's values so that people like him more, get to know him better. And then a reading. Here, as I mentioned before, I always try to include some humor because people, remember, go on Instagram to be entertained, not to learn anything. So, what did I include for humor? Here I saw Nico with headphones and at the same time reading a book, and I thought, he's listening while reading a book. So I put "reading a book while listening to another one on audiobook, 100% productivity" to add a bit of humor. To finish, the pool was frozen, a bit more humor. And finally, the message, the final conclusion I want the audience to take away, right? I love living beautiful moments with people I love. This is good. Here I put a video of the edit with a very cool audio, and I make a summary video of what happened during the day. And this helps us, guys, to sell. We are always selling all the time, but in this case, not the program, but Nico. We are selling Nico's personality. It's "I love living beautiful moments with people I love." People will like Nico more. And this will help us later with sales sequences to sell better. Why do we do sales sequences on weekends, guys? Because that way we increase the audience's confidence during the weekend, when they are not very active on their phones and won't respond to any CTAs. But at the beginning of the week, hey, after having warmed them up, after having given them this confidence, shown our values, then we start selling during the week. On Tuesday, as I say, CTA. I usually leave Monday as a rest day. Why? Because on the weekend we've uploaded a lot of loyalty stories, so on Monday we take a rest. I always recommend, guys, do three consecutive sequences a day, and each day, for example, we upload Friday, Saturday, and Sunday, but on the fourth day, take a break. This will make the next sequence we upload, for example, on Tuesday, if we take a break on Monday, we'll have more visits on Tuesday. Why? If we upload, for example, four or five consecutive sequences in the same week, our reach will decrease because people get a bit tired. So, it's always important to take breaks. How is it, guys? What do you think? Let me see where I have it here. How is it? Everything good? Put fire emojis in the chat if you're liking it. Great, great, great. If you pay close attention to this class and review it later from the recording, take notes, it will be the only class you need to learn to sell through stories. The only one, you don't need more information. I will share everything in this class. Great, wonderful, guys. Nafe, I wanted to make another clarification, another comment. It's that many times when I started selling, the mistake I made was that I only used previous photos from my favorites folder, like the typical more aesthetic photos one has, but what happens is that after those photos, they start to get old, and then you end up using the same photo over and over again. And the problem one has when they don't have much content, many stocks, is that there isn't much creativity. So, one thing I always recommend, as I even made a video about it, is how are you going to come up with a video if you don't have a stock folder or if you don't have content? And here it's exactly the same, meaning if one doesn't romanticize their life or have that strategic mindset, there's no content, no stocks, no videos, and if you don't consume content from people who sell through stories, you're left blank, you end up doing pure active CTAs, burning the audience in a week. Yes. Wow, I love it when Nico speaks because he knows how to create content, he knows a lot about what I'm talking about, and it's exactly what he says, you need to have a very extensive content bank because many creative ideas will come to you. Let's see some examples. The example, well, from the previous sequence, this idea. Why did I come up with this idea, as Nico rightly said, to make this sequence this way? Because I saw this video where Nico and Maxim were zooming in on the sunset. Oh, by the way, when we show the sunset and the beautiful views Nico has, we also show a bit of lifestyle, right? That he lives in a very cool apartment, and this also inspires people. Well, what I was saying, right? The creativity from the point Nico made. It's important, guys, to have a very extensive content bank, because what I sometimes do when we're going to do a sequence with a client is to browse the content bank they've shared with me and say, "Wow, I can use this first story as a hook, or I can do it this way." For example, the content Nico uploaded for this sequence is the first story is zooming in on the sunset, and both of them appeared. It's important that in the first story, your face, your client's face, well, in this case, not your client's, but yours, your face is always visible. Why? Because when people go on Instagram and enter stories, they need to know they are on your account. Many times they are scrolling through stories, and if they don't see your face, they don't know they've entered your account and are watching your stories. Therefore, always start with a story where your face is visible. After saying the iPhone 17 zoom is brutal, I go to the next story which is but more brutal is the day I spent with Maxim. If you notice, it's a very creative start, and that's something fundamental as a story maker, which you are, your own story maker, as Nico said, is that you are very creative. Super important to be very creative, guys, when starting a sequence. Let's see if I have any other creative examples. Look, for example, this sequence, this is another one about values and building loyalty. It's saying, if I were an animal, I would be a bird. If you notice, I came up with this first story because he was seen there in nature, and I decided to put a bird on his head because I'm constantly traveling, and I put a video of me traveling. In the last year, I traveled five times with the people I love most. If you notice, it's always about showing values and so on. And yes, I literally work while I travel. This is done to sell our niche, or thanks to having your personal brand. You can also afford to travel wherever you want many times because you're doing very well and you can also work while you travel. Here I put something humorous, I also read a book, I put this for humor because it looks like it was for the video, right? Because in the end, it looks, well, you can't hear it, but I think Safran is laughing in the background, so it's funny. And here this story is important, the Nico of the past dreamed of this life. This sequence, apart from showing values, because we show, hey, that he travels with the people he loves most, we show Nico's past, and this helps us a lot to connect with our avatar, our ideal client. Hey, if Nico of the past dreamed of this life. The people who watch Nico dream of being able to travel with their loved ones thanks to their personal brand and with the people they love most. So, we are also selling the niche. What I usually do, I highly recommend it, is to also put a photo from the past. For example, in the Fitness Niche, what would I put? Well, right now I have this body, I look very good, but a few years ago I was also in bad physical shape, I dreamed of having a body like this. When I went to the gym, I saw those who were stronger and I didn't know how they achieved it until I found a way to do it. And well, you see how my mind as a story maker thinks of an idea and then creates a sequence from it. I am very grateful. I am too grateful to have started my brand. Here I put a video of Nico talking. I always highly recommend when you do a sequence of values or to sell in a niche and all that, to put a video of yourself talking because that way people will connect a lot with Nico, right? They will see how he talks, how he expresses himself, they will get to know him better. The craziest thing is that my life changed by uploading videos, and that's where we end the sequence. so that they take away the final message, which is to sell the niche. But if you notice, at no point did we do any CTA or anything, it's just to warm up the audience, and at the same time, we also take the opportunity to warm up Nico's personality. These sequences, guys, as I say, we upload them on weekends. We can upload value sequences. We can upload value sequences. For example, this client I work with says, "I don't like Spanish habits." He currently works in Dubai and wants to convey this idea. Hey, that he doesn't like Spanish habits and wants to express himself and so on. And also on Sunday, what you can do is sell the vehicle, show a bit of lifestyle. For example, with one of my clients, he and his partner went to enjoy the luxuries in Dubai, and we showed it, but at no point did we do any CTA. This is to warm up the audience. So, great, guys. We have already seen, hey, how to do a soft CTA like a lead magnet with a word. And now I'm going to show you another type of soft CTA that is usually used, for example, for Wednesdays. If you don't want to do a direct CTA, we can do a softer CTA. We can do it as follows, guys. I, for example, leave you this example of mine that I did. I started with a story like this that looked good and nice and so on to increase visits. When I show one, I've noticed, you have to see your patterns. Important, guys. Another key thing, go into your story archives and review the story sequences you've uploaded and that have worked best for you. What is the first story that, what is that sequence where the first story got me the most visits? Hey, if you notice that when you show a video of yourself boxing, you get a lot of visits, it greatly increases your visits, use that first story as a hook for sequences where you are selling because it will bring you much more traffic. These are protips, as they say. Then here, for example, I met with a student of mine from my Story Makers academy. I met with one of my students to help him with his story strategy. We also came to have a good time. We went to a co-working space, and there was also a place for fun and so on to play, and I showed it to generate some emotions, right? Of humor. And in the end, I said, "Do you want to train with me?" Yes. If I have this much fun, yes. I want more information. Here these are Outbound CTAs. What is an Outbound CTA? It's that we write to the person directly, we do. So, the people who have responded to this survey, I open them and start setting them up. This is how these sequences work, which are not so much about selling because they are softer CTAs, and we can use them throughout our story strategy of the week. Okay, great, guys. So, let's move on. Do you have any questions? Yes, I wanted to know a bit more, related to the same thing, but it goes further into an area. I am very strategic, planned for everything I do. So, considering that most of us here are starting, for example, and obviously to make that switch, as we say, to start taking more photos to be able to make these story sequences, to develop this story maker mentality a bit, how do you plan yourself, what tip can you give us from your daily life, from your personal planning, that is, hey, you know what? From now on, I take photos of everyone, or every morning, on Monday mornings, I plan my week and I say, "Okay, what am I going to do?" so I have an idea of what photos I need to take, what scripts, more or less, what copies I'm going to put on the images, how do you structure yourself? Because a story sequence has several steps, it's not just about uploading a story and editing it on Instagram. So, totally, very good question, beyond that to my question. Great, very good question, Maxim. I really liked how I structure myself. Well, for example, for my personal brand, what I do is every time I have an event, I take photos of everything, videos, etc., and then at home I put the sequence together. For example, Maxim, if I were you now, what I would do as a sequence is, I came to a cafe, I came to work, I'm training here with Nico, I'm learning to sell through stories, I'm going to apply this to my clients, this could be an idea. And you take photos and videos of everything. This would be for, for example, in my case, that's what I do, right? I don't plan it that much, but I do take photos and videos and photos of everything. How do I do it for my clients? I do it as follows. On Saturday and Sunday, I ask my clients, "Hey, what are you going to do next week? What events will you have?" They tell me, "Look, I'm going to give a talk over the weekend, on Friday I'm going with my partner to X event, or I'm going to enjoy it this way." So, I open my Notion, I write down the different events they will have throughout the week. Let's do a practical example. Nico, what events do you have next week, for example? I have to give a talk at a university, and I'm going to do a story about it, okay? What day? Friday. Okay, Friday, and on Monday. Also, I'm going to document my whole day, since one of my filmmakers came to my building. Okay, great. Friday, university talk. You also told me you're going to document my day on Monday. Monday. What are you going to do on Monday? I'm going to document my whole life from when I wake up until I go to bed. But you don't have any special event or anything, just your day. No, today I do want to document because Maxi is coming to my building, we're getting them rent, and I want to document it. I also want to show them how dedicating yourself to social media can change your life to the point of living Monday independently at 10. Today.
Day, today Friday. Today the documents we upload them on Saturday, for example. Okay, okay, perfect. So we upload them on Saturday. Of course. Okay. Here day by day. Let's see. Ah, personal brand. You can live. Okay, okay, perfect. This is how I do it, guys. So, for example, Nico, on Saturday, uh, we are going to upload this sequence. Today I'm going to document everything. I understand that today, late tonight or tomorrow morning, he will send me the content, I will create the strategy in a creative way to sell this idea. For example, also next Friday he is going to a university to give a talk. In this case, the idea that occurs to me is, I was also a student, I was studying at this university and now I'm going to give a talk to inspire the students. Hey, I got my degree, but I didn't end up working in this, but dedicating myself to x industry and it's also going well for me to inspire people, right? That could be an idea. Throughout the week, we can have Monday off here. Day off on Tuesday, CTA, lead magnet, we can give some free resource that the same, the same, as long as I give a talk, the next CTA I do is to show the talk and then I give them the PDF of the talk. Ah, okay, okay, perfect. So, you have to provide this lead magnet to your clients. Yes, yes, to the same people who follow me. It's like I document the talk, talk values, aspirational, and then on Tuesday, Wednesday, I give people the CTA of the talk, for example, or the PPT of the talk. Okay, great. Well, look, we can show it on Sunday, okay? We can do it as follows. On Sunday, we show the talk. Next Monday, let's see. Hm. This was done, let me see if it gives me the option here to expand it. Okay, great. On Sunday, we can show the topic of the talk. Next Monday, instead of a day off, we do CTA, ZTA, lead magnet from the talk, from the talk. Then on Tuesday, we can do another lead magnet, in this case, more for the topic of personal branding. In this case, guys, I recommend you test five or six lead magnets that you have, six lead magnets that you can offer. It's important that they are easy to consume and apply. One that works very well for us with Nico is the one about having the folder of stories and reels that have converted for me this month, that have converted best for me. If you want it, reply to me, that have generated me, well, thousands of sales, hundreds of sales. For example, when you realize that three, four lead magnets work better for you, these are called content angles. When you realize which content angles work better for you, when you talk about x thing, it works better for you, for example, if we talk about AI prompts, it works very well for us. Or if we talk about stories and reels that converted for us last month, it works very well for us, then we keep repeating these. They work very well. Obviously, from time to time we can use others, but if we know that the typical phrase works very well for us, if something works well for you, don't change it. So we do that. Then, since we've been uploading stories for three days, we take a day off on Wednesday. On Thursday, we do another CTA, Lit Magnet. We can think about what resource to give later. On Friday, I usually leave it as a day off, and on Saturday and Sunday, values. Values or selling benefits of the niche. What do I mean by selling benefits of the niche? As I showed you before, hey, for example, being able to have the freedom to travel whenever you want thanks to what you do. Or, for example, in the fitness niche, hey, I can live and I can give a better quality of life to my family and the people I love most thanks to being healthy. I can take my children to the park, I can enjoy them. That, for example, would be something that connects a lot with the audience, and we show the before. Hey, before I weighed 150 kg, I could barely move, things were going very badly for me, I couldn't give my family a good quality of life because I couldn't, for example, take my children for a walk or to the park. And now, thanks to being in better physical condition, yes, that would be, for example, selling the benefits of the niche, and you show your before and after or, for example, a testimonial from a student. That's right. For example, guys, Maxim, I hope your doubt is clear. We've done a practical example, so nothing, very good questions. I really like this community, guys, I congratulate you for asking very good questions, and that's why I give you this quality of answers, for example. So, well, that would be, for example, how I do it with my clients, I ask them what events you are going to have, and I put it on the calendar to already have in mind what is going to be done. Then, obviously, I send the scripts to my clients so they know what content they have to record, what message we are going to launch so that they take all this into account. In my case, for example, and in yours, guys, rather than making scripts and all that, I recommend that you don't create so much friction when making stories because it will become more complicated for you and you will end up not doing them. I do this professionally, I have many clients, and if they hire me, it's to take this task off their hands and focus on delivering good service to their clients, to their students in this case. But in your case, guys, I would plan it, okay? On a calendar, you can plan the different ideas you can convey, but without a script, directly when what is going to happen happens, the event you are going to have, create content naturally, which will look very good, and use the structures I have mentioned before and you have written down, like CTA, Lead Magnet, CTA with a survey, all of that. So, great. Any questions, guys, before we continue? I want to ask one more small one. Considering that we have to deliver several lead magnets during the month, do you recommend, for example, the first days of the month or when we are about to close and then for the first of the next month to already have six or eight lead magnets, a quantity to give away, I mean, to plan ourselves. The question is, how many lead magnets do you want to give? That is, how many lead magnets? Of course. Or how do you work it, as you say, you know what? I do this week before, I do the two or three deliverables that I'm going to give away, I do them that same week, or do you prepare all of them for the month, like what do you feel works better, doing it week by week or doing everything at once and having everything planned from the beginning? Let's see, lead magnets are not very complicated to make. I think that in a day, if you set your mind to it, you can make several lead magnets, you can get help from artificial intelligence like ChatGPT. And when you think of a lead magnet, think, what would my past self want to have? What would my past self want to have? For example, my past self, for example, Nico's past self, would he like to have attractive hooks to create his viral videos? Or Esteban's past self, if he's still here, Esteban, would he like to have a step-by-step routine that helps him lose fat and gain muscle mass to look better. All these resources that are easy to consume and apply. So, you create eight lead magnets, for example, and you try two each week. And when this first month you have extracted the information about which content angles work best for us, then in the following months you will have more clarity on what you can offer through stories. Nico backs me up on that. Even guys, one thing I recommend to everyone now, everyone, I want you to give me an example of something from the past that you could give to your past self to be able to use, so that you start thinking and generating that neuroplasticity. To say, well, what resources could Gonza give to past Gonza, or Cayúa, or Nico Quintero to past Nico, or Seba to past Seba, or Ale Vale to past Ale? So that you also understand how sales stories are really made and how I can help that person. Okay, I want everyone in the chat to give me an example of what resource, or what guide they could give to their past self. I've given you my example. In the case of the others, for example, Gonza, yes, the web structure for good, Carlos. Everyone is writing there. Perfect. There's Nafe, Maxim. Good. If we elaborate a little better, like the five easiest tasks to delegate, it's much better because it's more concrete what you're giving away. Okay, great. Nico Quintero, for example, what could he give? How to find a winning idea? Very good. V, guys. So, why is this so important? And I'll let you continue, Nafe, because in reality, if we don't give ourselves the exercise of doing this, this idea that Nafe is telling us, and we finally leave the call and then we say, how was a story made? How was a resource made? How was a lead magnet generated? And that you are now struggling with that, you are directly generating ways of thinking that you had never generated before, and for me, it's super important that you do it. Okay, I'll let you. Great, excellent, guys. After this call, guys, I'm going to follow each one of you and I'm going to review your stories, I want you to do them. I don't want you to leave this class without implementing this on your accounts. Super important, guys. Great. So we've seen stories for selling. We've seen that there are different stories for selling. CTA lead magnet stories, direct CTA stories. Lead magnet stories are always useful for generating many conversations. Direct CTA stories are for booking an appointment or consulting about a program or buying the program directly. We've also seen that there are two types, a sequence that can be for nurturing, which we'll see in more detail now, as I've shown you, and also sequences to warm people up about our niche, warm them up about our niche, sell them the benefits so that people are more attracted to our niche, generate interest by showing them that thanks to personal branding you can travel, for example, have a lot of freedom, appeal to the desires of our avatar, which by the way, you have to keep in mind when creating Instagram stories, the audience analysis of your followers, knowing their desires, their fears, the situation they are in now, having a good bio of our client, of our audience. Great, guys. So, we're going to see the nurturing stories now, which are the ones that reinforce your values, humanize your brand, and keep the relationship with your community alive. Example of a nurturing sequence. Here one day I'm going to show you another way a storymaker thinks. Another example. One day I went with my cousins, all our cousins, to our grandparents' house, because we were going to surprise them by spending a night with them. All the cousins here, as you can see, there are quite a few of us. So we went out, we went as a surprise to their house, we didn't tell them anything and we showed up there and slept there with them. And I decided to show this on stories because I said, "Okay, I'm going to show this, so I'm going to take advantage of it to humanize my personal brand more." You have to keep in mind that you have to, and write this down as a way of thinking, you have to treat your audience when communicating as if they were your best friends. Hey, I would tell a friend about this day, I would tell them today. The other day something very fun happened, I met up with my family, all my cousins, and went to our grandparents' house and this, this, and that happened. I do the same on stories. I say, "Okay, hey, my friends are my followers, I'm going to show it." So, here I start the sequence. I had an unforgettable day. We all spent the night here, all the cousins. So here I show some humor. I haven't shown you the whole sequence, it's more stories, but I've shown you three individual stories from the sequence. We include values. The first story you see here, well, hey, an unforgettable day. I'm with my grandfather next to me and I told them to pretend to be asleep, my little cousins, right? Lying on the bed. And then a very, very cool video that we did, my two grandparents were sitting here, the cousins were entering from youngest to oldest and were placing themselves. How to create your story calendar. What type of story to upload. This, well, we've gotten ahead of ourselves, I was going to give it now, but well, I've already explained to you, guys, what types of stories to upload each day. You already know, you have to upload this, as I've told you, guys, important, stories of lead magnets on Tuesdays and Thursdays. On Wednesdays, you can do a sequence of selling benefits, a direct CTA. Remember, don't do direct CTAs too much because you're going to burn out your audience and they're going to stop consuming. Important because people will realize that, hey, every time you upload stories, you're selling, and nobody likes to be sold to. When an ad appears to you, you always skip it, so it's the same. That's why they stop consuming us if we're constantly selling. Alternate selling and nurturing, as I've told you, you're not selling all the time, but also nurturing and planning your sequences. It's important that you plan the events you're going to have during the week so that nothing escapes you later. Always think, as I've told you, what's going to happen today, what event am I going to have today, and think of two or three content ideas you could offer to keep reinforcing your brand's values. So, great, guys. Now we're going to see, hey, how to edit Instagram stories. To stand out, let's get practical. Let's see an example, okay, of how to edit them, if you notice, here, well, if I can connect from my phone, I'll show you. Well, I don't know if you need this part or the next one on how to edit stories. If you want, I'll show you here, look, I'll connect from my phone, I'll share my screen and I'll show you how to edit Instagram stories. This class is very complete with a lot of value. Allow to join. There I am, guys. Okay, I'll turn off the sound from the Okay, perfect. I'll share my screen, guys, from my phone. I'll stop sharing here. I'm going to show you, look, I have this funny image here. I'm going to show you how to edit stories. First of all, let's see how to write text. Text is written, today, or by tapping on the image, the option to write appears directly, or you click on the button with the uppercase and lowercase 'a's that appear at the top. Click on it and, for example, we can write good morning. Imagine that this rooster here is me, that's my face. So, you always start with a story where your face is visible. I start with little text, guys. Important. We'll see it in more detail later, but it's important to put little text in your stories. Surely when you were little, you heard the typical phrase from your teachers. When you do a presentation, guys, don't put too much text, you've surely heard it. So, put more images. Okay? What other options do we have besides text? We have for putting stickers. If you go below the text button, you see there's like a smiling face, like a sticker. There we have several options. We have for putting our location, mentioning someone, putting a poll, a survey, for example, the poll, as I showed you before. Important, guys, when doing a soft CTA with a survey, the two options you put here should both be positive. For example, the question I asked before, who wants to be my mentor? No. Uh, who wants to be my mentor? I put it here and we want to set up, open to everyone who responds to the survey. So, how can we do it? By putting two positive answers. Yes. Let's see, I can put "I want more information" and in the first one I can put "Of course." So here we have the option to open to set up both people. If you notice. This is important, guys. It's something very simple, but at the same time very functional. Hey, if they want more information, we give them more information, and if they want to start training, then we send them the training information and they access it. Keep that in mind. Besides that, we have, hey, for putting other photos or pictures, for example. Look, here I have images from other sequences from other students, but for example, I want to put Flash, right? So I put it. If I click, I have different ways of putting it. So, for example, I'll put it here. It's an example, right? What other options do we have? We have for drawing. Here we have the option to draw. I don't usually use the drawing option, I only use the option to create these darkened backgrounds. Many times I use this option, it's important to reinforce messages I want to make clear, so that the text is simply visible and I put a short message, but one that hits well, that is powerful. And I usually put it here in the middle, nice and big, and so on. Okay. To make arrows, you'll see that here we have the option, guys, I'll put it in another color so you can see it, to make arrows also in the option to draw at the very top. It's the second brush you see there. Do you see how it changes? It's the second brush, which is an arrow. We can change the color we want, but I don't. What is Letofone, guys? It's an app where there are a lot of resources, stickers that you can copy and paste into your stories. This makes them much more visual and attractive. For example, the sequence I did with Maxim. If you notice, the blue underlines and so on. I do all of this from this app. Therefore, I, for example, already have a few stickers in favorites, the ones I use most often, which are these figures with gradients, which by simply pressing on them, it's already copied. Now I go to Instagram, I paste, and the sticker appears. See? Very, very interactive, very cool. And for example, I have the arrows here, I usually use them here, the arrows are here, I can change their color, for example, red, and I select this arrow. They are usually prettier, the underlines too, the resources there are usually much prettier and more attractive. You see that it's much better, it looks much more professional and aesthetic. So, I use those Letofonts resources, I remind you of the name. Besides that, we have the option to add music. By adding a song, we can put, we can put, you know, the album cover or nothing. I usually put it without anything. All the music part, I don't put context, just the music. Let's see what they commented there. The app, could you show the logo of the app? Yes, it's an S. There you can see it. Do you see it? It's Selecto Fonts. There you see it. Great. So that you download it, guys. A theory that you also have to download it. Okay, so that's all. We can also add some effects and so on. I don't usually use them because they lower the image quality, but also know that they are there. Lastly, we can download the story. What I do is download it, upload it to Drive, upload the rest of the stories to the Drive I have with my client, and then I send the sequence done. Gal, guys, so I'll disconnect from my phone. We continue with the screen. Let's see, there we are. Share. Great, you can all see it there. Let's move on to the presentation. Great. Okay, so we've seen, guys, how to edit your stories in a practical way so that you can stand out. That would be the class on how to edit stories. Also important, when you put a video of yourself talking, put a mini text. Write this down, guys. When you make a video of yourself talking, put a mini text, let me see if I have an example here, like this one. Put a mini text summarizing what you're going to say in the video, because many people enter Instagram and don't even listen to talking videos. So, so that they get some of the message, at least put a text to summarize what you're going to say in the video, and thus people will have it much more summarized if they don't want to watch the video. These are details that later, when I see your stories, if you don't have them, I'll notice if you were paying attention or not. So, well, okay? And how to increase your story views, guys. Let's see. First of all, a hook, a hook in the first few seconds, in the first stories. So, put a story that generates humor, or if you analyze your featured stories and you realize that if this pattern of stories you upload, for example, boxing, or with the car, or dining with your partner, greatly increases your views, then use it when selling. Breaks between stories. As I've mentioned, don't upload 20 consecutive sequences for all 20 days of the month because your reach will decrease significantly. Do three sequences, for example, consecutively, and take the fourth day off. Delete old stories one or two hours before. Many times it happens that you plan to upload some stories, but you had stories from yesterday uploaded. Never upload them at the same time. Always, at least, hey, if you have 100% and you have to share them and you can't do anything, delete yesterday's stories. It's better to delete them, wait an hour or two to let them breathe a bit, and then upload the sequence you had planned to upload that day. That's important, leave them to rest for an hour or two. Be entertaining, guys. Be entertaining, please. Nobody enters Instagram, as I've said, to be sold to and to have a ton of stories. They enter to be entertained. They enter with a little bit of fun. Think that children are watching Instagram, so you have to entertain them, change formats, photos, photo, video, another photo, another video, be a bit dynamic like they do in movies, right? They change angles, so we change content formats, not all the time all videos and all photos, but we alternate. Use little text, please. And the best times are usually between 2 pm and 4 pm. It's neither too early nor too late, so in the afternoon, right? It's a normal time. Uh, what metrics should you look at? The reach you are achieving in stories. If you are, if your views are increasing, the responses you are getting from these stories you are uploading, in this case, the most important thing is from the Lead Magnet sequences. How many responses are you getting? Analyze which lead magnets work best for you, which sequence has worked best for you, because sequences also, you can't just repeat lead magnets, but sequences you've done a long time ago, one or two months ago. If it worked very well for you one or two months ago, upload it again, literally, because if it has worked before, hey, in these one or two months, many people have started following you, and you can reuse it, it's okay. Obviously, don't upload a sequence one week, it worked very well for you, and upload it the next week. You can use and reuse stories if you uploaded them a long time ago. Abandonments. How many people abandon your stories? If you have many abandonments, it means that that sequence, the story you shared at that moment, was not very interesting or had too much text. You have to realize this. Clicks on the link. If you put a link, be careful with links, guys. Because Instagram is an artificial intelligence that wants people to stay on its platform for the maximum amount of time. Therefore, when they detect that we have put a link in our stories, Instagram will put us in the 50th queue of people's stories when you enter Instagram. Let's see if I can show it. Let's see, where are you? It's energy healing. The first stories that appear here, we have to appear first always. Why? Because it means our stories are entertaining. When we open Instagram, you'll notice that the first people whose stories appear, the first people who appear are the people you consume the most, the people who entertain you the most, whose content you like the most. Why is this? It's not a coincidence, it's because Instagram has detected that the stories of those people you consume are entertaining. Therefore, Instagram will put them at the beginning of their feed when they enter. So, we always have to appear there. What happens when we put a link? Instagram already pushes us back a bit because it doesn't want people to leave its platform. Okay, now we're going to see, guys, another style, another sequence structure, which is testimonials. Before moving on to this structure, which is very powerful, which many do wrong, I'm going to ask you a question. Do you have any questions? Anything you want me to resolve before moving on to this structure. Gfe, I have a question. I had to disappear for a bit because there was an emergency, but I wanted to ask you that usually, as I also teach, when you put an external link, repost your video, or tag someone, you're making people leave the scroll, and Instagram detects that as, "Hey, people are leaving the algorithm, so it makes the stories go down, right?" Am I correct? Yes, yes. I've mentioned it. Ah, okay, perfect. Yes, yes, yes, yes. I've mentioned it. That what I told you is that Instagram is an artificial intelligence, and when it detects that you are going to send people off its platform, it lowers your reach. Because, let's see, because it sees that people are leaving the platform and they will lose money, so they lower your reach. I've mentioned it. Yes, yes, 100%. Okay, great. Give me a quick moment and we'll start, guys, to solidify the ideas, it's a super intense class, but it's worth it, guys, because after this class, as I tell you, you won't need any more training on stories. Everything you need is here. Everything you need, you have it here in this class. So, give me a moment, I'm going to connect the laptop because the battery is going to run out, and we'll continue with this class that we're doing. One second, guys. NAFE is really working with the biggest personal brands in Latin America, with two of the creators who have the most followers on YouTube. And I tell you that the class will be a bit longer than usual, but it's 1 million percent worth it. So, if each one of you stays until the end, takes notes of everything, I assure you that you will never need help selling again. I assure you that it will completely change your way of seeing social media, and especially, how any reference personal brand lives what they dream, learns to sell, which is the most important thing to be able to continue living this 100%. Okay, great. Thank you very much, Nico, for the message. Let's continue. We're going to see how to upload testimonials. Many people, guys, what they usually do, guys, you've probably done it, when you have a success story, you simply show the screenshot of, "Hey, my student got a sale and that's it." Or and that's okay, but you're wasting your testimonial because people haven't connected with that success story, that transformation that person has had. You've simply shown that they achieved x result, but you're not showing how the initial situation A they were in, and how you've transformed it, and how they've moved to situation B they are currently in. Therefore, guys, when uploading a testimonial, we have to tell the transformation story of your student, how you took them from point A, the problems they had, and how you took them to point B, how you solved it, how they solved it, for example. Well, and at the end, we include a CTA, for example, in the Fitness Niche, I'll show the case of Jorge. Jorge started with these problems, he couldn't lose weight, he did routines, he did diets, he did x things and he wasn't getting results. We show the initial situation of that person, he wasn't seeing changes until I arrived, I gave him my method, my methodology, and currently he can live with a better quality of life, etc. We show that transformation, and importantly, we show the following data that I want you to write down, write down. We're going to show what they did before, for example, if it's a niche about making money. We're going to show that. I'll show you a very practical example. Then I'll show you the one I had in the presentation, but I'll show you before. Let's see, this, examples of, let's see, no, examples of stories. I'll show you this, guys. This is another of my clients, Chavisiguela, a reference in the Hispanic world. He says, "I've fallen in love." We always start with the hook. And I'm not talking about this [ __ ] I'm talking about the results of my student Cristian. How, first of all, we show what he did before. For example, before he was a taxi driver in Madrid. What problems did he have? He was out of the house all day and didn't earn enough. See? We show what he did before. Write it down, show what our student did before, or the initial situation and the problems they had. Then we show the results they have achieved. Currently, at just 27 years old, he is invoicing €15,000 a month, and thanks to this, he now has more time for his family and can give them a better quality of life. Show the transformation. I traveled to Madrid to see him. Another important piece of data I want you to show is where that person is from, where they are from, and why are we showing the story of our students, Nafe? Because the taxi driver, the person who sees the sequence and is a taxi driver will say, "Wow, I'm also a taxi driver. Wow, and this taxi driver has changed his business model and is now making €15,000 a month. I'm interested." See the difference between telling how to tell the sequence? There are two ways. Either you show the result and nobody will connect with it. Or you show the story, what they did before. Hey, before he was a taxi driver. The taxi drivers of Madrid, we show the location, all the taxi drivers in Madrid who see the story will connect a lot. Or people from Madrid too. So, show what they did before and where that person is from, write it down. Then the results they have achieved, right? €15,000 a month, and now his goal is to make €250,000. And finally, I love meeting my students. A story like this of values. And would you like to change your life like Cristian did? You'll see, I'll explain this story, which is very good for generating engagement. When people rewind and fast-forward your stories, there are rewinds when they fast-forward and rewind. This story generates many rewinds. Why? Because when I edited this story, I put, "Would you like to change your life like Cristian did?" And I put the "no" button and downloaded the video. Then, when I go to upload the story, I'll put another reaction button, but on the "yes" button. What happens? People who click "no" won't really work because it's an image, it's part of the video already because we downloaded it before. But people who click "yes" will indeed work with that reaction button, and we'll open up to the people who click "yes." This is a very good sequence, this is a very good story, a good strategy. You see that you have to be very creative to generate this, well, these rewinds. Don't get overwhelmed, guys, with all this information. Keep it simple and you'll improve little by little. So, what I wanted you to take away is that we've shown the client's story, right? What they did before, the problems they had, what they worked on, where they lived, what age they were. It's also important, guys, to put the age. Let's see. I put 27 years old, the age. I hope you've all written it down, guys. The structure. Great. Let's move on to the presentation. Let's see the presentation I've put. Okay, now it's your turn, guys. It's your turn. Start creating stories that sell today, plan it. Let's see the three steps you need to follow so that all this is clear to you. First of all, plan the type of sequences you are going to upload. Hey, I'm going to upload these lead magnet ones, I'm going to upload a direct CTA, I'm going to upload value ones, niche ones, and also a testimonial one. You plan it throughout the week. Don't put too many ideas in the same week because you need to leave breaks. Then, after planning your ideas, guys, I want you, after this call, to think about the ideas you can convey next week, for example, create these sequences, you can make a script, etc., or have a basic idea of how you want to do it. As I tell you, in your case, I recommend that you don't prepare a script as such, just have the idea in your head of what you want to convey. For example, you're going to go on a podcast, so show that you're going on a podcast to increase authority. Think that you have to take a photo with the person who invited you. If it's a very well-known, interesting person, it can give you authority, a video of you talking on the podcast, and finally the podcast thumbnail so people can go and watch it. It will give you authority and also build loyalty because if people watch the podcast and consume 2 hours of content, your trust with them will increase, you will nurture them a lot. Then, after hey, planning the stories, upload them, measure your results. I'll show you how you can do it. Let's see, I'll share, guys. This image here is what I usually use to measure the results of my stories: I put the date it was uploaded, CTA Story. I put a brief summary of the story that was uploaded, the views of the first story, of the last one, the number of stories uploaded, and here the responses. How many people, for example, voted or wrote. The quality of the profile, because you also need to know, guys, hey, from this sequence, many people have come to me, but maybe they are not so qualified. Maybe it brings me a lot of volume, but it makes me work for nothing because the people who come to me don't have money. So, analyze which sequences attract more qualified leads. You can do a mix, right, of volume and qualified leads. Obviously, those that bring you more qualified leads will be much more aggressive sales, so control them too. For example, here from this sequence, 22 digital business profiles, six clients, 38 profiles of followers without niche pages, or for example this sequence, two ideal clients. So, maybe it's worth it for me to create a sequence that brings me two ideal clients. I sell them, and I make €1000, €2000, and also the appointments that have been generated through these sequences. This, for example, no, this data is not from Nico, it's from another client, so you can see the structure of how I measure my results. And thank you for listening, guys. What did you think of the class today? Any questions? Anything you want to tell me before we finish? Let's see, stop sharing. There I see you all. How was it, guys? What did you think? M.