Transcription
Hey everybody, welcome to my daily updates channel where I show you guys how I'm making over $300,000 a month. My goal is to hit 500K a month. And this video is basically going to be a step-by-step breakdown how I do it.
I start everyone with some YouTube comment Q&A. Then I build and strategize in public before finally running you guys across my growth stats on YouTube, Instagram, and my products. This is my main channel over here at 467. And this is my daily updates one where I'm answering your guys' questions starting right now. So, I'm going to sort by new, scroll down to where it says a month ago, and then just get right to it. Let's see what we got here.
Looks like the last one is this one right over here from Raphael Santos. Raphael says, "Nick, love your content. Quick question. Does Maker School cover how to figure out which AI automation to implement first in a business and the best approach to actually rolling it out? Because it can be applied across any department. So, I'm trying to understand how you prioritize, aka which one to tackle first and which ones would deliver the highest impact."
Absolutely. Now, I've talked about this quite a bit, so I'm going to leave this pretty light, but in general, the prioritization scheme you want to use is RACE. To make a long story short, the very first automations you want to build for any business are ones that improve their reach, which is the total number of eyeballs that go on their business. Their acquisition, which is the total number of, let's see, acquisition, the total number of people that opt in to um some sort of offer, aka it's not the eyeballs now, it's the people that sort of look and then get interested and curious enough to maybe fill out a form. Conversion, which are the number of people that then are actually paying you money for some service. So, even further down the funnel, and then at the very end, expansion, which is your ability to upsell and then resell past clientele and customers. So, any system that improves on one of these four levers is a good system to sell. And that's always the first thing that I would do. And it's just because it's easier to make revenue for a business than it is to save them money. Usually you can only save 100% of the money that you make, but you can make a business 10,000% of the money. So it's just sort of like saving versus growth mentality. And I apply that to all the businesses that I work with.
A business says, "Thanks for answering my question." No problem at all. Almost like the title was calling out to me. I wonder what this title is. First client in 48 hours with $0. Sure. AI goat. Thank you guys very much. Appreciate it. Beyblade Knights. Thank you very much. Out today. Dearest beloved Nicholas, super interested in how you've set up Linear with cloud code here, maximizing your efficiency in the 24 hours of a day. I know you've mentioned it in previous videos and this vid, but will you be making a dedicated video on something like this? Are you still working out the kinks and tracking how you go with it? If not, I'd love a quick breakdown of how it works.
Yeah, I am still sort of figuring out the kinks. Um, you know, the core thing to understand now is that AI can technically do virtually anything you throw at it. Um, it's not like a question of capability. It's a question of how much work can you verify because presumably you are the final boss and the work needs to pass you before it goes to wherever you want it to go to your clients, uh, you know, your internal business systems and stuff like that. We're not at the point where AI is good enough that it can just do it all with no supervision, obviously. So you need to be the supervisor. So the question is and the bottleneck is no longer what work can you do and can you do all the work. It's how much work can you meaningfully verify and what is the system by which you do the verification. So my flow in Linear, which is just really a to-do list, is essentially I have the ability to tag each task that I create like set up new landing page for Clarvo with human or agent and if it's agent, depending on the sort of task, I can then either have it go full auto, which is quite rare, or do Q&A. So my big thing is now I just need a way to verify the outputs very efficiently. And in general, every day I'm verifying like 5 to 10 of these AI outputs for various small tasks. Um, but I'm finding that like sometimes I need more context on the task in order to do it. Sometimes I need more verification. Uh, some tasks have more verification needs than others. So yeah, I don't really want to make a video on something that's like super half-baked. Haven't touched on Hermes, Openclaw, Obsidian. Uh, I don't know. I just don't really think they're super valuable. So that's why. And thank you very much on the skin. Uh, it's it's been pretty rough the last few days, but yeah, I got some intense pulse laser to it and uh, it's kind of made me flare the hell up. Yeah, the rosacea is getting better.
Hans says, "Thanks for sharing." People would critique you because it's easier to put you down for going after your goals than changing their mindset and their habits and going after what they want. Yeah, in general, I think this is a good realization. When you start succeeding in virtually any area of your life, a lot of people will come out of the woodwork and uh, you know, try telling you that what you're doing is stupid or wrong or whatnot. And it's really just a self-reflection. You know, when you show that something is possible, it shows that they are not doing what the, when you show that something is possible, it shows them that something is possible too, which removes the primary excuse for why they did not accomplish it as well. If you have a friend in business and you start making a load of money, whereas this friend has been throwing everything at the wall for the last 10 years and nothing's sticking. You start succeeding, the friend doesn't. The friend loses their excuse, which was that, oh well, it's just not possible, it's too hard, and so on and so forth, right? And people react very violently uh to not having an excuse. So don't worry too much about that.
Rodrigo says, "What do you think about an AI system and agents that call Meta ad leads instantly and book the appointment with them and offering that to businesses that are running Meta ads, like agencies, local businesses, clinics, etc.? What other options are there to offer stuff like this to improve the conversions or show rates in general?"
I think your idea behind offering systems that improve acquisition on the RACE diagram that I was showing you guys earlier is great, but this is an example of uh a very stupid system. This is the entry point. This is the entrance to your entire business. And what you're doing right now is you are building like a really shitty entrance. It's almost like your storefront or your sign. The very first kind of interaction that a customer will have with you is now probably going to be lower quality. If it performs at even a 5% lower quality than a human employee, despite the fact that it's cheaper, you've just lost 5% of your revenue. That's 5% of all of the money your company will ever make. So, previously you're at $100,000 a month, you're you're going to expect to go to $95,000 a month, basically right off the get-go. Unless this solves a major bottleneck in your ability to respond. So the point that I'm making is the money that you save by having AI do all of this is usually not worth the money that you lose um by having AI do all this. Does that make sense? It's like why a lot of companies went to offshoring and outsourcing work to lower cost of living countries. Well, people also struggled, let's say, with the language of their customers and then now have sort of taken back a lot of these offshore and outsource departments simply because they found, yeah, we saved a lot of money, but we've also significantly lost a lot more in lost customer um satisfaction, customers aren't coming back anymore, everybody thinks our service is, and so on and so forth. So, it's like a growth versus savings mindset, right? Why would you try and save on literally the most important part of your business? If anything, that's where you should invest as much time and energy and money.
Anyway, Cloud HD D says, "How much do you work per day on average when you're building up the business or the business itself?"
At least 12 hours a day, almost every day. We're talking, you know, I would wake up at uh 5, 6 a.m. in the morning and then I would be working until at least 6:00, 7:00 p.m. Usually. Some days, you know, I I sacrificed on my sleep and my quality of life, 16, 17 hour days. I'll be honest, it wasn't like crazy hustle culture. You need to understand that for the most part, I was just like sitting in front of my computer, right? Burning out my retinas. But uh, it's a different sort of work. It's more like energetically exhausting. And then the work that I was doing as well when I was going door to door was like obviously I was like physically opening a door, shaking a person's hand, having them spit on you. Uh, that was pretty rough. But yeah, I would say like for most of my working career, you know, vast majority of the work has been in front of a screen in some way, shape, or form. And it's been at least 12 hours a night. In recent years, I've finally been able to take the foot off the gas there. And I've built up a set of systems where I focus almost predominantly on things that actually move the needle. Um, almost every waking moment of my time is spent in some way, shape, or form in distribution and my revenue. Uh, so no longer do I spend 12, 16 hour days. I think I'm also a little bit more mature. I have a, you know, relationship now. I, you know, I I I work with my health a fair amount.
"How would you integrate AI as a growth operator for creators with info coaching offers to gain maximum leverage, especially with zero social proof, just AI in marketing in general?"
So, how would you integrate AI as a growth operator? I would focus on building systems with AI that allow me to get more reach. So, these are going to be things like um ad creative systems. You know, AI ads are crushing it on Meta right now. We're trying a couple and we're not doing one of the most wonderful jobs, but they're they're so easy. Think about the production bottleneck this removes. If you go from a system where all of the ad creatives currently being made by designers that are dragging and dropping stuff on Canva with 48 hour turnaround times to systems where hell, the person doing the freaking media buying themselves can just spin up a quick ad, right? Like in in in 30 minutes max. Think about the turnaround time on like um iteration as well. It's crazy. So I mean like that's a reach-based system. Um, cold email based systems where you have AI scour the web and develop massive lists of people and then personalized icebreakers and pieces of outreach to them. That's a massive unlock on the reach side. Now you have way more eyeballs on an offer of your business. And then I just work my way down from acquisition. It's like, okay, what's a speed to lead system? Are we fully squeezing the juice out of every lead that comes in? Are we actually capable of, you know, calling them within a minute, let's say, of the inbound offer? If the answer to that is no, you can build systems that improve your ability to do that. Not AI systems that call, but maybe systems that the second somebody fills something out, quickly reads through all the form entries, writes some sort of personalized text message and says, "Hey, you know, um, uh, you know, Cloud here just got your thing. I'm going to call you in 30 seconds." You know, now you have the perception of immediate, you know, customer um satisfaction, right? You just reached out to them. You just sent them an email. You just sent them a message. You blast them across all platforms. There's no way that they're not going to be utilized if they fill out your offer. Same thing on conversion and expansion.
Hey Spar, how you doing man? I uh reposted your X thread earlier. It was so funny. Glad this is back. Interested in starting to sell ad creative with these video models? How should you differentiate from all the other agencies adding these deliverables?
I think it's about tasteful usage of AI, really. But I don't know enough to be confident to advise you here. How would I differentiate from the other agencies that are adding ad-based deliverables? I mean, everybody now has the ability to produce AI advertisements, right? It's not necessarily the fact that it's an AI advertisement. That's just kind of the medium. It's what you do with the AI advertisement. So, I think if you were a great cold email copywriter, you'd be a great um AI ad generator because now they're basically the same thing. If you just look at your zygomatic, you're not outreach maxing enough. Well, yeah, that's funny.
I have a question for you. Thanks, Ryan. Uh, do you think cold outreach is dead or should be used on LinkedIn?
Yeah, cold outreach is dead. Barry, no. Obviously not. Uh, first of all, there are a lot of mistaken assumptions here. I mean, first of all, do I think cold outreach is dead? No. And nothing is ever like alive or dead, really. It's just shades of gray. Um, or should we use LinkedIn? LinkedIn is cold outreach, right? Like when you say LinkedIn, I'm thinking you're sending cold DMs via outreach. So inside and inherent in your assumption is that LinkedIn is not also used for cold outreach, which it is. Then you also misspelled LinkedIn, but all of it is quite funny. So that's fine.
Jaden says, "We knowledge maxing."
Ordius says, "If you don't sleep well, use the sauna. It helps to mimic some of the effects of sleep. Make sure to ice your balls."
Yeah, I tried icing my balls. I went to the sauna with a little ice pack. It's got a little penguin on it. I don't know why the hell I did it, but uh, you know, my sauna is like co-ed, so there's guys and girls in there. I was just there with an ice pack. And I was like, "There's some chicks and dudes." I'm like, "That's funny." Uh, normalize icing your balls.
Leo says, "Would you be willing to consider releasing your links for Excalidraw so we can make flashcards out of them or read them? I certainly would treasure and value this."
Yeah, that's a great idea. I actually used to do this and if you click on um the video description, I I used to have all of these Lucid charts totally available that you could go through. The issue is I run into storage limits pretty quick and then I have to delete everything. So, I don't know, maybe I could build some sort of system that does this. Thank you, DDS. Much appreciated.
The main criticism of looks maxing is not the actual concept of getting more attractive. Okay, before I say this, I should note um somebody asked me about my opinion on looks maxing and clavicular and then I went into like a big rant for a few minutes. If you want to check that out, just watch that video. It's the uh how to land your first client 48 hours once. That's why everybody's saying this. The main criticism is not the actual concept of getting more attractive. It's the promoting of drastic measures to improve your looks that are often harmful and backfire. Like hitting your cheeks with a hammer to cause minor damage to make it grow while promoting surgeries that won't even guarantee that you look better, but also when if they fail, they have really bad side effects. But the general idea of improving your looks, taking care of yourself, etc. is usually accepted. And yeah, uh, I don't know. I mean, taking care of yourself, yeah, but like like improving your looks, I I don't know. A lot of people get like nose jobs and stuff and then people are like, "Oh, she got a nose job." What the hell? I I don't think people are fine with that. How? But uh, a lot of plastic surgeries out there, people will judge you very intensely when they figure out, you know, especially as like a young woman or something, you got a plastic surgery. I don't know, breast augmentations, you know, a lot of people would have considered these quite drastic a few years ago. And obviously, they're more normalized because there's now lower risks and so on, but yeah, I mean, I don't think people in general um have normalized wanting to improve your station in virtually anything. As unfortunate as it is, there's always going to be some uh some pushback to that. If we're talking general public, but you know, I think more people are obviously being introduced to the concept and the ability. And I mean, like humans want to just be better, right? That's kind of the core thing. So, I don't know. Maybe I'm totally full of it.
Okay, that's that for uh the Q&A. I have to cut it short today just because I'm going to the gym with my mom and dad and then I got to say goodbye and uh heading off to a hotel. So, why don't I very quickly just cover what I did yesterday? Uh, we've now been on a content streak for the last, I think, four or five days. And I need to find a way to keep it up today because it's been great. Technically, I published two videos this day. But, you know, if you think about it, it was like here, here, here, here, here, and here. So, it's like 6 days now. I really want to hit a week. Ever since I did, my total views have been up to about 110K every 48 hours. And then my sub count has uh kind of gone hasn't gone through the roof because I haven't made a lot of subs here, but Maker School memberships and signups and stuff have, which is nice. Um, also shout out to Sen Jackson, Sebastian Lander. I've watched your videos and then Viral Ray's here as well, which is cool. So, obviously that's that's pretty good.
Um, I was thinking about iterating on that website thing and then basically doing the same thing that I did with Fable, but with Codeex. You know what I realized? Somebody copied me and immediately got like 10x the views on X. They uh did exactly what I did on Fable and then they just like rinsed and repeated it on X and then just way overperformed me, which blows, which kind of sucks because I love working in public, but everybody's just like copying and pasting my stuff and then getting more views than me. It's my own fault, really. Um, I should have been capitalizing on all this and like putting all of that everywhere, but I'm not. I don't know. Um, been thinking a little bit about that recently. You know, like my life is quite public now and all of the minor strategic approaches that I'm taking are basically immediately duplicated by thousands of people. And initially it wasn't a very big deal because I was quite small in the grand scheme of things. But now I'm big enough and I think the signal is high enough and it's clear enough to a lot of like higher level operators that they're just like, you know, have that AI grab that transcript. What's new in Nick's video? Can I implement that? If so, okay, great. Kind of, you know, like anything takes the fun away from it. But I mean, like, I still really enjoy sharing stuff with you guys and answering questions and whatnot. Um, it's just maybe I'll have to dial a little bit back on like the strategic stuff that I'm doing. And, um, the very first time I did this, I actually showed like my whole content pipeline and all the videos that I had coming up and like within a week, I just saw a bunch of people that were my direct competitors just rinsing. So, anyway, I'm not going to whine and moan about it. I actually I had a lot of fun doing this stuff and I've made a tremendous amount of money. So, what the hell am I supposed to be? Why am I complaining? But yeah, um, that was kind of unfortunate. Just goes to show I need like some better pipeline to like maybe get all this stuff out internally before, iterate on it super rapidly, then figure everything else out later. I don't know. So, that's a little bit of tactical thinking. Um, but yeah, no, I'm going to I'm going to have to do some more videos on whatever the hell over the course of the next few days cuz I I really want to hit at least one week of consistent daily posting. And then I want to build up a bank of evergreen content that I can publish and at any time while I'm away. I think that's going to be really important.
You know, I was um considering what do I do next time I go on a trip somewhere and I can't bring my whole setup. I actually have my whole setup with me. I just uh can't sort of use it in my parents' place cuz it's like a little smaller. What sort of signal am I going to send to the YouTube algorithm if I just like disappear for like a month? Not only the YouTube algorithm, but also all my followers and my audience and stuff. It's tough to get the ball rolling again. Like anything that's a flywheel, but I just don't want to like have to ever suffer that again. So, I was considering get really locked in, get a nice setup, and then just like record 20 evergreen videos on various subjects that are never ever going to be never really go out of style. What are ones that don't kind of go out of style? Well, for instance, um things that are like about the meta process of like being big in business, things that are about like timeless concepts that I think that I've like understood. Things that I don't anticipate will perform very well because they're not going to be like very viral, but they will probably be good for uh book nurturing and then just improving uh, I don't know, my reputation more broadly. Things like case studies based off the businesses that I've worked with and stuff like that. These are things that are in the past. They're not really in the future. And so I can schedule these out 6 months from now. It doesn't really matter and I can just have a bunch in the bank for when I step away. And I think as long as they're high quality, they'll stand the test of time and I'll continue getting views on them for many years. So yeah, that's sort of what I'm thinking.
Okay. Anyway, let's do some tactics. Uh, sorry, let's do some tracking. This is the tracker sheet. I've been doing this now for over 3 weeks, and as you can see, we've grown a lot in following across virtually every domain. I always love doing this just so I can like look back and see the growth. It's very nice. Unfortunately, we didn't crack 1K sub growth today. Just a little on the lower end, but whatever. What are you going to do? It's like 900 today. The daily updates channel. If I go back to dashboard here, it's 19595. So, we grew 60 something. Quite a big jump there. Instagram. Let's see how big of a jump we talked there. 542749. 542749. So we've run 1,500, I think 1500. So not very big there, just middling growth. 3309 and that's 1.91% there. And then as you can see, Maker School did grow very significantly, which is nice. Then Maker Zero. First of all, how many freaking people you got here? 4673. What sort of a growth rate is that? And then we're still position two, which is nice. 20%. So we went from 15 to 232 to 560 to 931 to 1345, 2700, 3880, and then 4673. So obviously we're dying down a bit in percentage growth. This was the biggest jump. It's the day that I published a video that did quite well. We had a little bit of knock-on effect. And I think yeah, but if you think about it, even if we grow like I don't know, we have 170 days left in the year. If we're at like 45 and then I go 1 point, I don't know, 0.5% and I can grow at 5% every day for the next 170 days, I have like 2 million by the end of the year. Actually, no, that's way too much. Maybe like two. We'll have um, you know, I need like a three or a 4% growth rate. I think yeah, I need like a 3.2% growth rate. 3.2%. Which I think is doable. I mean, like my size isn't that crazy. Obviously, up here, but you know, if you look at like Maker Zero, let's actually go back here. My school network growth has been 420, which is about 10% of my group size in the last 7 days, right? So, it's like 10% of that came directly from school. So mathematically, I grew 2% from school, 4.3%, 10%. Probably not equally, but you know, hopefully you get my point. I think I could probably like beat 3.2. And if I were to do that, I would just be printing. Yeah, that's wild.
Anyway, to anybody that joined Maker School in the last 24 hours, hello. Thank you. Really appreciate it. We're doing some great things there. Somebody just um signed a $7,000 deal. I was just reviewing the post. I we have people signing $7,000 fund deals every day, but you know, after after you get to a certain point, you're kind of just like, eh, I posted so many of these. Who even cares? Yeah. In particular, Nick Rujo put closed a $6,900 deal. Did somebody else close like a $3,200 deal? Somebody else closed a $4,000 deal. Jonathan. Yeah, we got a lot of people coming and doing a lot of closing. So, if you guys want to join that club, definitely check it out. Other than that, I'll catch all y'all later. Thank you very much for your time.