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I am in shock that Google did this. Google actually put up an article about how to get mentioned in AI. They wrote it themselves.
"Optimizing your website for generative AI features." They call out generative engine optimization. They have a whole section about myths that people spread about how to get mentioned in AI. Over-focusing on structured data, that means schema, that's one of the myths. LLMs.txt files and other special markups, another one of the myths. Chunking content, says right here, no requirements. Rewriting content just for AI, another one of the myths.
This is a long, deep article from Google. If you are a business owner or C-suite, I want you to pay attention to this part. Is SEO still relevant for generative AI search? Google literally says yes. The best practices for SEO continue to be relevant because generative AI features on Google search, it's the same with ChatGPT, by the way, they're rooted in core search ranking and quality systems. When you ask ChatGPT a question, it does a web search, then pulls up the things it found. Google's AI is just using their search index, says it right here. And it is possible that Gemini is going to overtake ChatGPT by the end of the year. Look at this.
If you are a marketer, business owner, C-suite, look up this article from Google, read the whole thing.