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#1 Strategy To Beat Competitors Without Lowering Your Prices!

Rajiv Talreja3:02

Transcription

Today we see many new companies coming up who are charging much lesser than what we are doing. Still, we are giving the belief that we are the finest.

Tired of yourself and build yourself and position yourself as a premium service provider. It should be like, you know, people take a lot of pride in catering from whom they are getting it done, or which singer they are calling, which artist they are performing with at the wedding. They should take that kind of pride in saying that our photography is being done by Wedding Story Basket. That positioning comes through two ways. Number one, your work has to be good, obviously. Second, the content you put out on social media. Okay, that's what makes you an aspirational product in your industry.

Today, I know for a fact, I have clients who are into wedding films and they tell me that the primary decision-maker for choosing the wedding filming company is the bride. If you want to level up your business, learning, then I have created a course, "Wedding Navigator," for wedding business owners across the world to scale up their business. So, what are you waiting for? Click on the link and start scaling your business.

And if the bride feels that, "Oh, my entry should be captured like this, my wedding's showreel video should be made like this." If you capture that attention, then the bride will fight for a budget and she will tell the family, "You decide how much to spend on catering and venue. Photography and videography, that's my concern." Most of the time, it has happened with us that brides are even shifting their dates because we are not available.

But sir, that's what happens. You have new entrants coming in. No, you ignore them. Brother, you are not in that league. So, when a client tells you something like, "Oh, they are doing it for so much." Sir, we are not that category. Okay. We have been around. We are the best in the industry. This is the quality of output we provide. This is the quality of service we provide. This is the turn-around time we provide. This is the kind of reach we have.

I have a client who is a wedding film company where one of the deliverables that the bride wants is that, "Hey, you will put a reel of my wedding on your..." Do good work, create good content.