Transcription
After watching thousands of the most viral Tik Tok shop videos, I talked to some creators and found five of the most profitable and currently most viral Tik Tok shop videos out right now. I'm talking videos that not only drove millions of views, but also literally made these creators tens of thousands of dollars in personal profit. And I know this because not only am I looking at the data, but I also know some of these creators personally.
So, in this video, I'm going to explain everything about how they went viral to even maximizing the amount of views and sales and how you can replicate these exact same strategies and use it for yourself on your content journey. Each one of these videos does something different in different formats with different products, but they have very similar strategies on how they speak and what they say. And I'm saving the most viral and strategic one for the end because how it's done is done actually so perfectly. So without further ado, let's dive right into the first one.
So for some context with this first video, this is a teeth whitening strip. He's using a talking head style content style, but he's also using props to help assist with this content style as well, which you can tell right away. Without further ado, let's watch the video and I'm going to pause as I see really key parts so you can understand why it's working for him based on these certain parts of the video.
>> Regular widening strip, instant purple widening strips.
Okay, really quick. So, what he did is he used a visual hook. He has a really oddlooking glass jar. You can see through. You see a yellow liquid. He's stirring something with the with the whitening strip. The first whitening strip was a white one. And then he shows you the purple one. And there is a previous video that got millions of views where it basically turned the yellow white. So, basically showing that a whitening strip actually turns your teeth white, right? And he's debunking that process by showing you the same style of content that worked, but proving that that video was false by doing this right here.
>> Yeah, I've been stirring this for almost 5 minutes now and nothing's happened. I think that viral video click baited me since he don't actually.
So, he used the same winning strategy that worked for that previous video that went viral that he's referencing. Um, and then goes into this product, but he uses that as the hook and kind of debunks it. But then he's going to go into the how the product actually does do that. Well, so it's like starting off with the objection. He said, "Yeah, that thing that was fake. That wasn't real. This is how this is why it's still a good product, though." If that makes sense.
>> Work on liquids. I'm going to put one on my bottom teeth and this one on my top teeth and compare the results.
So now he's saying, "I'm going to compare the results." So I'm going to try the normal one on the bottom teeth and the the purple one on the top teeth. So what he's doing is showing you the differences and why one is better than the other. And hopefully the one that he is promoting is actually better, which he's about to show you right now.
>> I've seen these all over my for you page and they have a lot of good reviews. So I'm excited to see how they work. The box says.
So right there he just showed you credibility about this product. So he said, I've been seeing these all over my for you page, meaning that tons of people are using them. And then he goes into it has good reviews, which means that other people like this product, too. So right there, he just kind of integrated it into his story about himself. Like I've been seeing these all over my for you page. Not like you've been seeing them. I've been seeing them. So, he uses that credibility and the the statement that he's been trying this himself to really sell you this product.
>> So, wait 30 minutes. So, let's wait and see. All right. It's been about 30 minutes. Let's take him off. Uh yeah, not bad. Yeah, they look decent, actually. Oh my gosh. Jeez.
So, see right there? Now, you can see the difference that the two make. One makes a a much better difference than the other one. And the one that is doing a lot better is the one that he's trying to sell. So no wonder this video is at 17 million views because he starts with the objection explains how the objection is actually, you know, not true. The the problem of the yellow, you know, that thing is it wasn't real. And then he goes, but this product is still good. Look at this. That makes sense. That's the kind of framework he's using in this one.
>> Actually so much wider. These things are actually real. Huh. Just look at the difference between the top and the bottom. Wow. Now I dead ass understand why these are always selling out. cuz I actually didn't feel any sensitivity since they're enamel safe. Right now they're actually on a new flash sale for the new year because everybody's trying to get that new year new smile. So we can.
So now now he's going into the urgency point. So when you get towards the end of the video, this is the part where you're trying to sell them. The rest of the video has been demonstrating the product. You're trying to explain why they need to purchase it. Now you're explaining why they need to purchase it right now. Because that's the thing. If a normal person sees a video like this, they're going to go, "Okay, that's cool. Wow, that product really works, but I'll just wait. Like I I'm not going to get this right now. there's no reason for me to buy this right now." Until you tell them there's a reason to buy right now, they're not going to do it. So, you need to tell them right now. And he's doing that right now by telling you that there's a flash sale, there's a there's a whatever coupons, whatever it is. And that gets you to purchase currently.
>> You see the orange cart down below, that means there's still some left in stock. Could get it before they completely sell out again.
And that's the urgency point right there. He said, "If you see the orange cart in the link below, that means it hasn't sold out yet." So, now you as the viewer go, "Oh, I see the orange cart. It hasn't sold out yet. Oh my gosh, that means that they're about to sell out. I need to get it right now." Hopefully that makes sense. This is another flawless video. I'm looking at the data right now. 17 million views, $25,000 in sales in the past 30 days. And overall, just a like monster of a strategically filmed video.
Now, we're moving on to video number two. And this is actually a video I was just discussing with some of my clients that I mentor and how the strategy is actually kind of integrated with other strategies, too. And what that is is the first one is a skit. So this is a skit style video at the first half and then it becomes a demonstration kind of um almost, you know, talking head almost kind of style video towards the end. Let's watch this and then discuss as we go through this video.
>> What are you doing? Come back.
So right there right from the start we have about 3 seconds of a visual hook. You are watching from a POV angle. He probably has some meta raybang glasses that he's recording with. And then he goes into using the product, but using the product to make a funny skit. So, he's grabbing someone's hat off their head as he rides by. And then the person's chasing after them. So, it's a funny skit and then it goes into the product, which we're going to see right now.
>> Hey, man. I'm sorry. I was just messing with you, bro. I'm sorry.
>> No, no, no, no. I'm tired of you rich kids coming in here and messing with us.
>> Why do you think I'm rich, bro?
>> This bike has to be like three grand.
>> dude. Thousands? No. This thing was like less than $700.
So right there, that's another really important part. So now he they've been going through a story, right? The person's mad that he stole his hat off his head while he's riding around on a bike and he's like, "You rich kids." Basically calls him a rich kid. And then he's like, "This thing has to be like $3,000." He goes, " $3,000? Thousands of dollar? What are you talking about? This thing is whatever he said $6.99, right? Uh, that is that is a price anchor." So he goes, " $3,000?" And now you as the viewer go, "Yeah, $3,000. $3,000." But then he goes, " $6.99?" You go, "Oh, wow. That is way cheaper than I would have thought it was because I initially thought it was three or $3,000. So now he just price anchored you early on in the video and makes it that much easier to convert you on this product once he demonstrates it, which he's about to do.
>> Yeah, man. You have your rear brake right here. Seven gears for the pedaling and your throttle right here that puts 1500 watt to the rear wheel. You have this super nice LCD screen that shows your battery, speed, assist settings, and odometer. You control your assist settings right here. You have a nice front brake and a front headlight. You have your turn signals back here, a nice horn, and even a rear seat with pegs if you want someone to ride on the back. It comes with an app for parental controls like speed and acceleration, but on max, it goes up to 32 m an hour.
Okay, so what's happening right now is he's going through a full feature list. So, he's doing a quick fast feature list of this product with a lot of visual movement. So, this is actually a style and format that an actual creator or another creator that does kind of car reviews does. He's using the same format and style that that creator does for cars. And this this creator that I'm speaking of, if you know who I'm talking about, you probably do. Maybe if you watch anything about cars on TikTok, you know who this guy is. But he is talking about this car or the they're talking about these cars in different formats and they do it really fast pace and just like that. And so he's taking that winning format for virality and applying it to this product he's trying to sell. And it is typically around $1,600, but it's on a really good holiday sale. So, if you want to check it out before that sale ends, I'll leave the link for you.
>> So, now he just does a price urgency anchor right at the end. Very simple. Just goes, you know, whatever the deal is that's happening. I'll leave a link in the description down below.
Now, of course, this video is winning because it's got 3 million views, $26,000 in sales. So, obviously a solid winner, and I can only imagine that a video like this is probably making this creator upwards of, you know, 20 20 $30,000 in commission.
Now, moving on to video number three. And this one is very similar to the other one that I just showed you, except the styles and and uh kind of hooks and different things that he does is a little bit different and I want to talk about those. So, this one's another big winner and I really want to kind of talk about why it's working. Without further ado, let's kind of dive into it.
>> They said to stretch it like that and I'm only doing the top layer to see if it works. We'll come back in 30 minutes and see what it did. Let's take it off.
So, right there, he kind of immediately hooks you with stretching the the actual thing out and then he puts it on his teeth. And when he does that, he's talking about how he's going to compare the top versus the bottom. So again, comparisons are really great if you do them without breaking Tik Tok shops guidelines. So if you don't know those, go look those up. But he does that right there. And he does it correctly. And then he goes into um talking about how it's going to take 30 minutes. So now he's talking about the the process and demonstration of this product without, you know, kind of just spitting it out to you. He's in incorporating it into a actual story.
Holy.
So, right there, you immediately, as you see him wipe it, which is another visual hook. As you see him wipe it, you can see the difference between the two.
>> Okay, that's nuts. And if your teeth are sensitive like mine, they're non-toxic and enamel safe, so you're good. If you guys want to get some of these, they've been blowing up like crazy, so they are about to sell out. But as long as you can still see a little orange shopping cart link right here.
So, he goes into a talking head style, and now he does a POV style. So, he's kind of breaking it up into two different formats. P uh talking head style, which you saw at the beginning, and now it's a POV style of him holding the product and kind of talking about the box. Usually, I'd say that these types of things in your videos don't do that well, is what he's doing currently, but it worked for him. So, I'm assuming he's going to reuse this kind of format. Um, and now he's going into urgency points. So, he's talking about like why you should purchase the product right now, what flash sales are happening, why it's maybe not in stock, which currently the time of filming this, uh, it looks like it's not even in stock. So, funny enough, it actually is true. It was selling out. So, um, urgency is really good, especially when it is real like a situation like this.
>> in the video. That means there's a couple left in stock. So, go get it before they sell out.
They said, "So, wait. So, now another really good video with really good formatting, especially with that beginning um section." So, there's a reason why this video is at 37 million views, $228,000 in sales. Now, again, I'm not entirely sure if these numbers for sales are completely accurate. Generally are based on what I'm seeing, but you know, you never know. Either way though, 37 million views with a product like this and how he demonstrated, I can almost guarantee you that he did at least $50,000 in profit, which is insane.
Now, let's move on to video number four. And this is a framework that I usually say that the the style and format does not do as well as other formats in general, but this one stands out amongst the style that she's using by far. So, I want to talk about why it's working for her and how great this video is. Without further ado, let's kind of dive right into the beginning here.
>> Why does it feel like someone at Meticube made a mistake? Like this is actually insane. I'm a little concerned. This is too.
So right there, her hook is saying that like she is in shock. The the concept is she's in shock about how um somebody messed up at Tik Tok. Like somebody's pricing some the Metacube, the company that she's selling, their product price is messed up. And she is in shock. She's not saying, "Hey, you guys need to be shocked by this." She's saying, "I'm shocked." So she's using herself as the story to build trust.
$228 worth of glass skin products for under $80 with.
>> right there, she just went really strong in price anchor. So, right at the beginning, right after her hook, she starts it with a price anchor. She says, "This is a bundle that's worth this much, but you're getting it for this much." Whatever she said, like $20 and something dollars, but you're getting it for $80 with free shipping. And she's showing you all the products displayed there so you can fully understand how like good of a deal this really is.
>> Free shipping. How is this even allowed? This is Medic's glass skin bundle. And if you've been wanting that smooth, poreless, juicy skin.
>> right there, she just talked about the product. She said like if you've been wanting this result, then this is the product. So she says if you've been wanting glassy, like whatever, juicy skin. So she's using very like visual terms. Juicy skin is very visual. If you just said like, oh, if you want really nice skin, that's pretty boring. She used juicy skin. It's kind of like this like people are like, whoa, that's different. Right? So, she's using that, but she's talking about the benefits. That's the most important part of this. She's talking about the benefit being juicy skin, whereas a lot of people would be like, "Oh, this thing is, you know, it applies like this. The features are that it comes with these different ingredients." But those things don't sell products to people. They want the benefit of using that product. And she says, you get juicy skin, you get clear skin, poreless, right? Those things are the things that matter. That's what people buy this for.
>> This is the routine right here. You get a month supply of the PDRN pink collagen mask. It's the one that I have on right now. starts pink and then turns clear when your skin drinks it all up. The zero foam.
>> right there, she's talking about how the product works, but then explains the benefit. It like drinks up all of the product. Like that's such a unique way to say how it absorbs. Like she could have just said absorbs, but it drinks up the product. It's very visual.
>> cleanser. And this one doesn't strip the barrier. PDRN pink seconer plus the PDRN peptide serum.
>> Throughout this entire process, now she's going into each product in a very fast pace, but in a different visual sense. So, one of them she was dripping it from above and then one she's like holding it and moving it by. Now she's taking two of them and putting them together. So, it's like different visuals very quick. And you'll you'll notice throughout all of these videos that we're kind of showing you that they're all extremely fast-paced. Nobody's sitting on a singular video for longer than maybe 3 seconds. So, think about that when you're editing your videos. You want to cut out all of that dead space. Unless you're of course pushing for very boring. Um, and maybe boring is the direction you want to move, which that is its own topic honestly for another video. But these are these are winning formats.
>> This is what gives you that glassy light reflecting skin that everybody wants. You get the viral collagen jelly cream, the collagen night wrapping mask. You sleep in this, wake up the next morning smooth as a baby's butt.
>> Right there. Smooth as a baby's butt. That's like such a unique like she had nothing else she could do with that bottle probably cuz she was just holding it. and she goes, "How do I make this part of the video interesting still?" So, she used some visual adjectives, right? And she just kind of did that.
>> the exosome shot, which is literally like micro needling results, but at home. You can choose the.
>> micro needling, micro needling results at home. That's a very unique way to say the result of this product.
>> gentle 20,000 or the stronger 4,000. Last, but definitely not least, the zero pore pads to smooth and tighten the look of pores. The full routine already done for you. Cube has so many products, so it can be a little bit overwhelming. But with these bundles, there's no guessing, no mixing and matching. This whole bundle is literally designed to work together. These bundles are already selling out and once they're gone, the price goes back up. I linked it in the.
Now she's going into obvious price anchoring, strong price anchor. She said once these products sell out or they they're sold out, the price goes back up. So basically saying that if you want this, the price is here right now. Like again, really strong urgency points and she's doing it really well. I would take those frameworks, like the way she's saying it, and use it for your own videos, your own products. And I mean, it's obvious. I mean, 14 million views, $419,000 in sales. Obviously, this is a really high converting video.
Now, last but certainly not least, is my man Deals with Tai. And this video is like unbelievably good. Like the amount of structure and the amount of psychology gone into his videos is insane. Especially this one. and he has the same structure with this one as he did from a one during the holiday season that got like insane amount of views, insane amount of sales. So, we're going to study this one that's currently going viral. Currently at 22 million views and over half a million dollars in sales just on this one video. So, let's discuss it, see what he does. It's going to be a very strategically stopping video where I'm going to stop and kind of talk about everything. And there's a lot. So, I don't want to get overwhelmed, but there is a good amount of stuff that I really want you to take away from this. So, let's dive right into it.
>> Oh, you'll never go back to mopping the old way cuz this thing.
Okay. right away. The first clip was maybe 1 and a half seconds long. And what he does is he says, uh, you'll never go mopping. You'll never go back to mopping the same way again. And that is a very like strategically set phrase because what he's saying is making people picture their way of mopping currently. So they picture their way of mopping currently and then while they're thinking of that, he's also showing them a visual hook of this steam mop with steam coming off of it. And he's holding it midair, which is a very visual thing, too. So, he's doing that and then immediately goes into another very different visual hook of this product picking up a dry mess and a wet mess at the same time and all the steam coming off as he continues the story. So, he's showing the benefits of this product right away, which is amazing.
>> Vacuum mop and steam clean all at the same time. This is the shard seaman pickup going to steam.
So, now he just went into two different things. one is he said all the benefits of it right away. He said it picks up the um the wet messes, the dry messes, whatever it was, all those different benefits right there and then tons of different angles very quick. It was like three different angles right there and then mispronounces the name of the company's product uh Shark and then um even another mess up. I don't remember what it was, but two different things, two different uh verbal hooks as well. So this is like 4 seconds and he's done like seven different things to you and you might not even notice. So that's the next part.
>> Clean and pick up anything in its path.
So now it's picking up anything in its path. So that's another benefit. And then he goes into another visual hook.
>> is steam. There's no harsh chemicals.
And then there's another benefit right there. He's saying there's no harsh chemicals. So it's just steam. Like that's another benefit. Then he goes into how to demonstrate this product.
>> Tank up with water. Collect your level of steam and you just pull it back and it's going to clean everything in its path. Now you don't need three different machines. This one literally does it all.
So now he's going into now you don't need three different machines. You can do it all inside one. So again, another benefit one. They also include a second roller brush and a stand to store it on. And right now is actually the best time to grab one cuz QVC has these on a huge sale.
So now he's going into the discounts. So every phrase and every visual aspect of this video is a a visual hook mixed in with the benefits of this product and then a couple features like basically one of the features that he said was that roller brush. It's an extra roller brush. That's a feature. But then he talks about the benefits. Um, and so now he's going into the urgency points. So he says QVC is having this large liquidation sale or whatever he said. Basically a big sale.
>> The problem is when these sell out, they're not going to restock.
And that's a huge urgency. What he just said right there, which once these things sell out, they will not come back in stock. So if you see the orange cart, that means it hasn't sold out yet. So now you are forced to look at the orange cart and go, "Oh my gosh, this is still in stock. and if I want it, now is the time I have to get it because I probably won't see another video like this." So, that's what you're thinking. And then that makes you want to purchase.
>> So, if you see that link below, you can still grab one before they're all gone.
Amazing video. Like, literally down to every single thing he said was strategic. There was no wasted time whatsoever. So, you can only imagine packing that much like actual value of a video into only 34 seconds. And like I said, 22 million views, over half a million dollars in sales. There is very good reason why this video obviously has ad spend behind it and for good reason because he's good at converting.
Now, as you probably noticed, a lot of these videos have very similar formulas. You hook the viewer, you show them like actual benefits of owning these products, demonstrate the product, have very good visuals throughout the entire process, and have clear and strong urgencies for people to purchase. But as simple as this might sound, doing these things I just showed you are actually really well done when you have trial and error. meaning that you actually go and apply these things. You try it, you see if it works, and then you reiterate over time. And I will be honest, this becomes a thousand times easier when you're actually held accountable and someone is able to walk you through and be in your corner. Someone who's able to tell you whether you're doing things right or you're doing things wrong. Basically helping you whittle down that time to success a lot quicker because you're able to know what is right and what is wrong. Which is exactly why I'm opening up 25 slots this month for my private mentorship program where you get access to me directly 24/7. You get weekly calls and a step-by-step personalized process of how to actually grow and do Tik Tok shop. So, if you are even 1% interested in this process, book a call with my team in the description down below, and I will see you in.