Transcription
What is good everyone? So, in today's video, I'll be going over how to create an $100,000 trading VSSL.
So, if you don't know what a VSSL is, it is essentially a video sales letter on a landing page. And the entire purpose of this is just to click this button. So, you've probably seen TDRs before. Maybe you've seen Alex G's video sales letter right here. Maybe you've seen Justin Worlins. Maybe you've seen Q Banks. Maybe you've seen my own right here, which does $50,000 a month with my trading mentorship. Right?
So if you are a trading coach or a trading mentor or a trading guru or just a trader that has a personal brand, right, this is the exact video you need. Okay, this is how to create the VSSL, the entire blueprint from A to C, the whole scripting, bullet points, frameworks, etc. And if you stick until the end, you can actually get access to my entire scripting of my VSSL that does 50K a month for free. Okay, now let's get into it.
Now, what most people and what most trading coaches or gurus or mentors get wrong is that they think that inside the VSSL, inside their VSSL, they need to sell the program. But that's not the case. That's not the truth. Okay? You don't need to sell your program here. And you shouldn't even sell it at all. You should just get appointments. The whole purpose of their VSSL and our VSSLs and our clients VSSL is just to book appointments. Okay?
Now, my application are closed. But if we go to let's say crabs for example one of our one of our clients right here you can see start application right the whole purpose of this video sales that so this VSSL is just to click this button or make the prospect click this button that's the whole purpose don't sell it don't try and pitch them don't try and do anything just get them to click the application form and book a call okay then after they book a call obviously you have postbooking VSSL you have pre-all VSSL appointment reminders closer introduction then you go over the sales call objection objection handles pre-handle objection like there's a lot to it after this but this is how to create the VSSL itself now the whole psychology about this VSSL is that you need to mirror the pain unprofitable traders has then you need to build authority and set yourself in a position where you are the authority you can help them and you need to realize or make them subconsciously realize that you can actually help them with your offer right here so an offer solution then remove the risk for the trader aka the prospect and then great urgency. Okay, that's the whole psychology that kind of summed up version of it.
Okay, now obviously also speak to frustrated traders who's tried everything but still isn't profitable or still isn't funded or still doesn't get payouts, stuff like that, right? Hit their pain points and then position yourself as the anti-guru with real proof and vulnerability. So when I say position yourself as the anti-guru, I mean put yourself in a position where you seem like you are the guy that can help them and you seem like the legit guy. Now if you are a trader who has a person ran, you are most likely legit, right? You know how to trade. Um and you basically leverage this and use this as your advantage to basically talk about it and basically frame and flame other trading gurus essentially. Okay.
Now, we'll get into this later on. Right now, there's six phases to this and to build the entire structure. And the phase one is to pattern interrupt. Okay. So, the whole goal here is just to make the prospect stop scrolling or stop clicking off like stop deleting this or like clicking off it and just, you know, see the video essentially, right? Uh let's actually go back to my VSSL. Oops. My VSSL here. Okay.
Now, the whole purpose of this is just to make them realize that okay, they click here. So, obviously there's a hook. They click here and then they're hooked. Okay? It's catchy and they're hooked and now they see the video until the end or at least they see it further uh than just the first like five seconds and then they, you know, click off. Okay.
Now, here you obviously open the, you know, hook with shocking statements or guarantees or this isn't a So, first of all, another copyrightiting skill you can use. You can, instead of saying this is a one-on-one mentorship, you also say this isn't a group community with 500 traders. This is a one-on-one mentorship where I focus all my time to you and a small circle of traders. So, you reward and you articulate your way of speaking to your advantage essentially. Okay. So this isn't a 997 guru course from Miami where I sit and flex Rolexes or cars in Dubai or rented cars etc. This is a one-on-one. So first of all this isn't and then this is instead. So it seems bad in the beginning but your program seems good and seems like the solution unprofitable traders obviously need, right? And then also you can use some I'm not going to, you know, try and pitch you and sell you a 997 course and then never talk to you know again or get you in a group community like this is a one-on-one mentorship if it was, you know, if it was a one-on-one mentorship right and then obviously also set clear expectation for what it is and what it isn't. Okay so you can use some of these templates here. This is what I use for my own trading VSSL. I said bro this is absolutely insane. Or I said this is [ __ ] crazy. Something like that. You can actually just check here. So this right here is actually insane. >> Yeah. So this right here is actually insane. Another hook and then I will guarantee that you become profitable and a six-figure funded trader. So literally a guarantee and a risk reversal right off. And if you don't do it, I'll send you $1,000 back. And then this is not a 997 course. It's not a signals group. Um and basically tell them what it is and what it isn't. Okay.
Now if we go into phase two here, right, the goal here is to make them feel seen and understood. Okay. So you can list five to seven to 10 specific pain points. You know that your prospects and your ideal customer profile aka the unprofitable traders that are watching your, you know, content and your VSSL specifically their pain points. So if you have a prop firm audience you can obviously tell them that okay well I've tried it before like I know how it feels to lose prop firm challenges. I know how it feels to not get payouts. I know how to feels you know get to the funding stage but then blow it. like make them feel seen and understood. And obviously if you have a live trading or forex kind of, you know, live trading audience or whatever, I know how it feels to deposit, you know, money inside a, you know, account and then blow it and then constantly like stuff like that. Obviously, you know, tailor to your audience, tailor it to your ICP, right? Obviously, right? Then you can also say taking decent trades but staying consistent. You can say benching watching YouTube videos for hours and hours and hours without seeing any results or back testing endlessly or switching strategy to strategy strate like you can use these as an example right and then again you've probably seen right or you've probably been here or you've probably tried watching countless of YouTube videos or you've tried blowing accounts or you've tried blah blah blah so you hit their pain points okay it's very important you need to hit them emotionally and you need to hit them with their pain points it's all salesy this is a sales letter It's here to sell them the appointment or sell them to book the appointment. Not to sell the program but sell them to book the appointment. Okay. So it is salesy and you need to hit their emotions and then after that, you know subconsciously make them feel like okay they need your help right you can help them. You are the trader you are the authority they need your program in order to become profitable. Okay.
Now the phase three is to go through your story or your, you know, struggles what you were struggling with etc etc. You can basically just read through this if you want to and then differentiate your offer. Differentiate yourself. Okay? So, position yourself as the real deal. Position yourself as the authority here, as the legit guy. So, you can like flame on fake gurus for example and say this is not a course or this is not something where a flex rented course or whatever. This is a program to help you become profitable from A to Z and I've done it for many many other traders. And then you can show proof of concept and proof of case studies and testimonials etc. Right. Then again, anti-guru positioning. You can basically just copy this uh if you want to. And then again, social proof. Very, very important. Social proof. Okay.
Make So, first of all, again, make your story and make the pain points that you're talking about resonate and hit your prospects, aka unprofitable traders. So, make it, you know, make your pain points hit them. Okay? They need to feel emotional inside this video, like subconsciously obviously, right? And then after you do that, show that you've done and you've transformed other unprofitable traders from going from unprofitable to profitable. And basically show social proof of other people succeeding with your program and with your help as a trader, as a trading coach. Okay? Because this resonates and people prospects and unprofitable traders who land on your landing page and see your VSSL, they see this and they realize like, okay, he he's done it for other traders before and he basically changed their lives. He can change my life as well. Obviously don't they don't think it out loud it's subconscious. Okay. So you can use case studies and then basically talk about the name what they were struggling with. Again use different struggles. So let's say you use three students here. Okay. So let's say [ __ ] Bobby with the first one. Like so Bobby I literally changed like obviously don't say I literally changed his life but like Bobby went from zero dollars and then hit their pain points here like hit different pain points for like for example like he was blowing accounts he was struggling with, you know, staying consistent and he was, you know, losing trades after losing trades etc. So you hit three point pain points in one case study and then after that actually go over how he transformed how he went from $0 to 10k a month with trading and how you helped him. Okay. And you can just literally just copy this if you want to. Um, again, name went from specific problem or add, you know, a few specific problems here to specific results. 10K a month, 20K a month in 30 days, whatever, right? Something like this. And then obviously have proof of work as well, not only verbally, so you talk about it, but also visually. So you actually like have screenshots up on the screen of your, you know, case studies, right? Discord announce or discord messages or, you know, if you have interviews with your students stuff like that obviously verbally but also visually okay so show them as well very important and then phase six is basically the offer and add urgency to it. So present the solution to all of their problems because you've hit them over and over and over and over and over again and you've resonated with your story. You know how it feels to be in their exact position. other traders were in their exact position and now you've helped them become or go from unprofitable to profitable. Okay.
Now you present your solution and you create urgency to book the call. Not urgency to try and sell them on the program but urgency to book the call. So what you're offering is limited spots. Be specific. So like five spots for if it's one-on-one coaching or 10 spots or 15 spots. Obviously you can just say this and then open up 25 spot or 30 spots if it's one-on-one or do group coaching etc etc. why it's limited, what they get out of it, and uh the the guarantee and the risk reversal and stuff like that. Okay? And basically just subconsciously make them click the button below. So start application or get blueprint next. Like all of these gurus here, they use no copyrightiting. They've got a whole team for copywriting because this is straight up literally just copywriting. People sit here and hire people that are full-time employees for copywriting. This is what copywriting is. Now there's obviously also copyrightiting is post booking VSSLs pre- calls appointment reminders email automations etc. We take care of all of that alongside this. Um, but like there's professionals that sits here and script this for TGR like and LG Q Banks, Justin World and stuff like that. Okay. Uh, which is obviously what we do as well and we track every single data. We track every single component inside this and see what the drop off rate is and we optimize the PSL script. Like obviously everything is optimized but anyways anyways right here you also create urgency after pitching your offer or pitching that you need to, you know, book the appointment essentially right you create urgency so limited coaching cap capacity capacity capacity what am I saying bro limited co coaching capacity bro I can't speak I'm [ __ ] tired as [ __ ] and I've been awake for like forever cuz I woke up hella early today I don't know why I couldn't sleep but anyways limited coaching capacity or you've got limited spot or there's limited, you know, availability. This will close soon or uh only available for five traders or three traders already joined. There's only two spots left. Like just add, you know, urgency. Okay? And then if you don't wait, uh you won't ever succeed. Obviously, don't say that. Say it subconsciously and indirectly. And uh basically tell them that if they don't, you know, if they wait a week, this offer will not be here. Two weeks, it wouldn't be here. And you're missing out on on on a generational run essentially, right? obviously say it subconscious and indirectly. Don't just say it straight up like if you don't buy my coaching [ __ ] program, you're never becoming profitable. Like don't don't say that, you know? Uh but anyways, there's some extra things here, right? Some triggers where you can basically, you know, read through this once you've got the document and um if you want to use it and then obviously screenshots and bank statements of your own, you know, when you resonate with your own story, uh proof of concepts, photos from when you're struggling. I did this as well. Like I showed photos of when I was binge watching YouTube videos 3 years ago. I showed photos of when I was back testing all night and literally staying up until 5:00 a.m. to to, you know, try and get trading to work for me. Like obviously show it verbally or tell talk about it verbally, but also show it visually. Again, you could read through this if you want to and then basically optimize it here with the checklist.
Right now to run over some common mistakes first, right? Don't try and sell the program. Oh, I've got a meeting here in five minutes. I need to lock in here. So yeah, I got cut off there. But some common mistakes to avoid, right? Don't try and sell the program inside DVSL, but actually sell the appointment instead. Okay, so don't just, you know, use generic pain points like everyone talks about. Actually use specific and relatable struggles. Okay, don't show fake lifestyle content. Obviously, now if you have a personal brand or personal trading brand about lifestyle, then maybe not use this. You know, obviously tailored to your ICP, your content, your nurturing mechanisms, etc., right? And then don't make crazy claims without having proof of concept behind it. Um actually take the time to build your proof of concept or get some, you know, student results etc. It's it's going to, you know, ease the progress, you know, process a bit more. Okay. Don't rush through your story as well. Like talk slow like really like talk with conviction. Like talk about this program is the [ __ ] best ever. Obviously don't say that but like talk with conviction every single time you talk about this. Every single word you say inside your VSSL needs to be talked and needs to be presented with conviction. If you don't know what a conviction is, it's literally just being well, you can search it up. You can search up what conviction is, but it's literally just believing that what you say is the like is the truth. Okay? You need to speak with conviction. Speak like your program is the absolute best in the entire world and speak like your program can actually help them. Like really believe it yourself. Obviously, if you do sell it, you should believe it. But you get the idea. like really believe what you're saying is actually true. Okay.
Now, as well, don't forget to call to action. Basically, just pitch them with the book a call or start application, etc. And then, yeah, I mean, there's a lot more to this. There's a lot more copyrightiting inside the VSSL, postbooking, uh, VSSL, pre-sell, like automations, and basically everything in between. But if you want my exact VSSL script for my trading offer that does 50K a month, you can basically just DM me VSSL on Instagram and I'll send it over for free. just go to my Instagram and DM me VSSL. So yeah, if you want access to that Oh, my alarm is ringing now. I need to jump on a meeting. You can see right here. But if you want access to it, just DM me VSSL on the, uh, on Instagram. And yeah, you can get access for free. And if you like the video, leave a like, comment, and subscribe. And I'm out.