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The Train Station Parking Trap Exposed

Marketing Brilliance0:49

Transcription

I'll give you a lovely example of this, by the way, which I've just been writing about. Cambridge South Station opened, right? It has a thousand bicycle spaces. It has five parking spaces, all five of which are disabled blue badge spaces. Now, if that isn't an ideological decision, I don't know what is. A lot of people who basically hate cars designing and being allowed to design a station.

And the point I made is it doesn't even have any provision for disabled drivers, does it? Because if you only got five parking spaces, [music] and they're all for disabled drivers. If I'm just, you know, I might be paraplegic, and I if I'm driving off to Cambridge South Station, you know, the chance of me being able to park there is about one in six. So, I won't even bother going there in the first place.

If you have five disabled spaces and 500 normal spaces, a disabled person will go, "Well, I'll try and get one of the disabled spaces, but if I don't luck out, I can always park, you know, somewhere, and you know, I can find some workaround."