Transcription
You see, by the way, also, you see these recurring devices, you know, that advertisers, there are certain, [music] you know, there are certain sort of narratives or certain strategies that work pretty well in 1850 and work pretty well today.
So, it was it was only got a cross-section, obviously, the whole section of the magazine would have required a >> I was going to say that would have kept you for the last 5 years. >> I got a cross-section of interesting ads sent to me on an enormous A3 photocopies, [music] as I remember.
But, it was I also think it's true that in a weird kind of way tabloid journalism is much better [music] So, in other words, there's information we really want and there's information we like to pretend to care about.
And actually, advertising is quite it is in a way quite eternal because it does deal with the eternal human needs, verities, the need to be admired, the need to take care of your children, the need to do those things are all eternal motivations. Whereas, the other stuff is largely people showing off that they care about stuff. >> [laughter]