Most Roofers Don't Know Their Real Customer Cost #contractor #fails

$363 per Google lead, $650 per Google appointment, and average ticket is $10,500. Used to be much better, but these are the numbers this contractor is paying today to his marketing agency. And on top of that, you have agency fee, you have creation fees, like all of that stuff. So, I'm telling you right now, you probably paying over $1,000 per customer and you don't even know.

So, this contractor here, his average ticket is $10,500. Looking at these numbers, I guarantee you his number he's actually paying about 10%, maybe 12% for his marketing. That's why Directory has the best marketing proposition in industry today. We charge 5% per project you actually get. Appointments are free, leads are free, no management fees. We only ask one thing. We ask refundable deposit. You deposit the money, we advertise our own money, bring you these jobs.

Once you get a job, we ask you to register. People ask all the time, "How do you know the contractor is not going to go behind your back and not register your job?" They can, but they only can do it one time. Here's the problem. If you do not register the job that you got from us, we will find out and we'll kick you out and trust is broken and we're not going to let you back. So, you can only do it one time. Why would you risk it? They don't.

So, our contractors are paying us because we also talk to the homeowners. We will call the homeowner, we follow up how did the project go. If homeowners tells us that they hired a contractor and the contractor says, "I don't want to pay the bill." or if can we skip this one or I did not make money, it's on you. If you're not making money, it's on you. You should budget at the very least 5%, probably 10% on marketing.

So, it's very fair proposition and if we take your deposit and cannot deliver to you, guess what? We'll refund you the full deposit. We don't need your money. We just want to make sure at the end we charge your account, no management fees, no ad spend, nothing. We only charge 5% when you get the job. You will not find a better offer.