Transcription
Hello, my name is Jonah. I'm the Rotary District 982 Oh share of the public image group. Today, we're going to talk to you about how to use the Rotary logos correctly. The conversation will be held between myself, Rob Kook, and Jane Moore, who are part of the District 982 public image group. Oh, Rob, please introduce the next slide.
So, on this slide, we've got the Rotary logo and the annual theme logo, and just some situations in which you'll use each of the logos. The official Rotary logo is quite recognizable, so it should be used for all public-facing clients, such as Facebook pages, newsletters, physical signage, and just anything that goes out to the public. Whereas the theme logo changes every year, so it's not recognizable, especially to the public, so it shouldn't be used for public-facing things like those Facebook pages and physical signage and stuff. The theme logo is just a way for the Rotary International president to communicate his plans for the year to the Rotary members, so it should only be shared amongst the Rotary members themselves.
So, on this slide, it just shows that you've got the correct use of the Rotary logo for the public-facing things like the Facebook page, and it'll be incorrect to use the annual logo because that's not very recognizable. And I see the point there that if you use the one with the opening doors, you're not telling anyone really that it's Rotary. This next one, Jane, would you like to—you've got to comment about this slide here?
I think there's often some confusion with regard to the Rotary wheel and the Rotary master brand. The official logo of Rotary is called the official logo, the master brand, and as you'll see there, it has the wheel and beside it has the demarcation of Rotary, so that you know what the wheel actually stands for. This logo should always be used. On this slide, it shows that the Rotary wheel by itself is known as the mark of excellence, and it should not be used by itself. Instead, the official logo or master brand should always be used. The only situation in which the wheel by itself can be used is when it is in close proximity to the official logo. So, in this flyer, the use of the wheel by itself is acceptable because the flyer also has the official logo on it.
Now, this next slide is quite interesting because it shows us the old-fashioned Rotary wheel with the blue insert, and it shows the new Rotary symbol with the green teeth, and it's got a couple of other things there. All one with the light blue—why is that wrong, Rob? It looks right to me, but it's got blue Rotary next to the right wheel. Why have you put a red cross next to that one?
Well, you can see it's different from the one with the tick because it's got the wrong font, and the color is also slightly off. And where would we find the—the correct font? So, there's a few resources from Rotary International through the Brand Center and the visual identity guidelines document, and we'll show you those later in the presentation. And this little one down here, the really cute one where it looks like someone's giving Rotary International a great big hug—let's grab the sweet—but why we put a cross next one? Well, you can't edit any elements of the logo, and so this one is clearly edited to include the hugging emoji, in which unfortunately you can't do because it distracts from the brand of the Rotary logo itself.
The official logo can only be used in certain colors. It should be used in blue and gold, so the one in the top left-hand side, nice and blue and gold, unless, of course, you're putting it over a background that makes it really difficult to see, and then it can be changed to blue, gold, or blue, white, or gold. So, to reiterate, you can't edit any elements of the logo, except you can add words to the top or the bottom so that it represents your club. So, you can put your club name above the word Rotary or underneath the name of Rotary, but you can't remove the words Rotary, and you shouldn't change the wheel in any shape or form. And, of course, you need to pay attention to the font. So, this one here with the cross, it's the wrong color for Rotary; it's also the wrong font, bubble. And you could have inserted the club name next to the word Rotary. It needs to either be on top of the word Rotary or underneath the word Rotary, not next to it.
So, Rob, this one is an example from the Rotary Club in the United Kingdom, and it's got the wrong alignment and the wrong font, just as an example. So, this is how the one with the red cross is incorrect. What they should do is fix it so that it's like the one with the green—with the green tick. But you can't personalize the logo, so as long as you use the right font, you put your club name either above or below the blue Rotary name, you can put your own club logo next or if you want to, but it has to be separated by that vertical line. So, there's a vertical line between the logo and the Rotary wheel, and this is a good example. Our logo for Rotary District 982 Oh, we've got our own little—like, but it's separated by that vertical line. And here's another example, Rotary New Zealand Australia. We want to be celebrating 100 years; we're putting that new logo to the right of the wheels, separated by the vertical line. There's another good example, going to be Australian World Community Service, otherwise known as ROCKS, separated by the vertical line, nicely sent—nicely next to the Rotary thing, with a theme coming through quite nicely here.
My mum might point out now—just have a conversation about Rotaract and the wheel is red—wrong. Well, it's—why is that? Oh, it's—it's a pink color, that right? Rotaract is called cranberry, and that's because cranberry is the color of Rotaract, and the light blue is the color Interact, and then EarlyAct has its sort of green color as well, and all the same rules for the Rotary logo apply to the Rotaract and Interact logos as well. Okay, so we're going to go on to some examples from the clubs that we've seen on social media in our district. Jane, would you like to have a chat about this one that you—that's coming up now?
Yeah, I think I'm going back to the conversation you're having earlier about the color of the wheel. In this one, you can see that it's yellow and blue. The wheel should only consist of one color, and the wheel should not be by itself, as we've already discussed, with regard to the location of the club name, either below or beside it. It's Janet was saying that the wheel can only be gold if you're using the theming of white or black or blue. You can color the wheel to go with the color of the Rotary name when you're using it over a picture, as was shown in the earlier examples, but this is an example of what you shouldn't do. This is the old Mark of Excellence, and it's no longer applicable, so the green check down below is the one that has. So, the next example is the wrong font, and the wheel should only consist of one color. Here's another example taken from the Facebook page of one of our Rotary District 982 own clubs, and what this club has decided to do is to add or change the elements of the logo, so there's—I shouldn't have done this, and they've also got the wrong wheel.
Rob, this one's quite amazing because this is got a big eighty in the front of it. Now, my understanding is that Rotary has been around for a hundred years, so somebody's not updating their logo in the last twenty years. In addition to that, we've got a tiny little out-of-date Rotary wheel down the bottom, which is almost obscured. So, if this club needs to celebrate that we're doing a hundred years, they really should be using the correct wheel with the correct Rotary name in the correct font. And over to the right-hand side, celebrating 100 years. Yeah, and besides the fact that it's really out of date, which is quite bad, but the Rotary wheel, which is the old wheel, is unrecognizable because the Facebook icons are really small, and it's a really small Rotary logo on it, so someone looking at this wouldn't know that it's a Rotary club. So, this—this particular club logo is delightful; it's fresh; it's interesting; it's immediately engaging; however, it doesn't tell us that it's Rotary, so it would be preferable if that beautiful logo was over to the right of the standard Rotary name and the wheel. The—once again, this is a beautifully designed logo; however, there's a couple of elements in this that could be corrected. The Rotary wheel inside the sail is the wrong wheel, so the correct way of putting this together would be to take that beautiful windsurfer and pop your—over to the right of the correct Rotary wheel with the correct font of Rotary, we think something underneath it, and that would be perfect.
So, this is an example of the Facebook page of one of our 982 clubs. The logo's mostly correct; it has the official logo with the club name below it, but it has a little bit of the logo cut off on the sides, so sort of counts as changing the logo. Now, this logo has a simplified wheel. You might have noticed that it hasn't got the words Rotary International inside it. Is acceptable for online use for there's low resolution, and it won't pick up the full detail of the wheel. So, this is an example of a Rotary Club shirt. Now, the wheel is okay to use on a shirt because the official logo is at the top of the shirt. You can see that over this gentleman's top left chest, but the wheel's been cut off at the bottom, so you can see on the—on the—on his belly there's a big yellow wheel, but it's been cut off, so that officially means that we have changed the wheel and taken the word out of the inner rim. So, the alternatives would be just to have the official logo on the shirt, or you could have the whole unedited wheel on the—as long as the official logo also appears on the shirt.
Now, for physical resources like these, you don't need to throw them out straight away if they've got the wrong branding, but when it comes time to replace them, please make sure you have the correct branding. Now, these current logo rules have been in place for seven years. Okay, so everything we've been talking about in this presentation is comes from the Rotary Brand Center, which is part of the Rotary International website. Now, Rob, I think it would be a worthwhile time for you to give us a little bit of a demonstration about how we can get into the Brand Center and find all of this information.
Yeah, sure, Janet. So, to get to the Rotary Brand Center, I'm just going to type it in, and there we go. You will have to log in to your My Rotary account to access it, so you probably have to find your password for that. You go down and click on logos, and then there's one called template which will allow you to create your own logo. So, here's the logo ready to go. You can just type in your club's name there, and it creates the logo for you, like we were saying before. There's the different logos for Rotaract and Interact. You can also change the color of it, and you can choose to have the text above or below. You can also choose to have the simplified version that we mentioned before with the simpler wheel. So, once you've got the logo the way you want it, click Save, and then you just need to refresh this page, and you can download it in PDF, JPG, or PNG for you to then upload to your Facebook account or anywhere else you want to use it. And something else that I'll show you is a document called the Rotary Visual Identity Guidelines. It's a PDF document, so this document has all the rules that we've just been talking about on how to use the logo correctly and much more information. So, for example, here it's got the correct spacing for the logo. If you wanted to look at all that, it's got some more examples of how not to use the logo, and it's got the correct color codes. There's your blue and gold, and then there's the Rotaract cranberry and the turquoise for EarlyAct and Interact users, that sky blue. So, these codes would be useful if you're getting resources printed from a professional printer or if you're putting stuff on a website. Okay, so if you have any questions about anything we've said in this presentation, please submit your questions by our email address, which is public image at rotary—no, no—okay. You—thank you for watching us.