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How Madoff Used Scarcity to Fool Everyone

Marketing Brilliance0:29

Transcription

What have you found to be some ways to sell to rich people?

Oh, I mean scarcity. I mean, what what the best guy who sell to rich people was Bernie Madoff. What Bernie did is [laughter] every word on the street was always if you give your money with Bernie, he made so. And people would go to Bernie. And where he was really clever.

Now, these people are so unused to someone being rude to them, cuz it's the first time they're used to being surrounded by people who go, "Of course I can do that. Of course I can do this. I'll do that for you. What would you like me to do?"

And Bernie would go, "Oh, no, no."