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What If You Could Charge £600 for a Budget Flight?

Marketing Brilliance1:00

Transcription

You know, this weird thing that, you know, the biggest car company in the world doesn't own any cars? That's Uber. You, the biggest lodgings company in the world doesn't own any property? That's Airbnb.

And I always wondered whether you piggyback on Ryan Air, and this is how you do it. You basically produce, you have a luxury airline, which was totally benign in the air, but then that's only an hour and a half anyway in Europe, okay? So you'd buy a country house near Stanstead airport, and it would cost you £600 return to go to, let's say, Madrid, okay?

And you'd turn up at the country house, park your car. There'd be a party going on, like something out of Eyes Wide Shut, or, you know, the beach party in The Wolf of Wall Street. You know, there'd be fine wines and Belgian chocolates, and then you'd be driven to your Ryan Airplane. Okay, cost of flight £17.95. Okay, and then you'd be kind of met at the other end. So, in other words, you take a totally benign experience in the air, but you absolutely make the ground experience f