Transcription
If you're a coach, consultant, or agency owner spending $200, $300, $400, even $500 just to book one single sales call, which will probably just no-show the call, watch this entire video because in this video, I'm going to give you the complete system for building a low-ticket call funnel, which we're using to cut our CPA in half for high-ticket clients, double our show rates, and get high-ticket clients practically for free.
Now, this isn't a teaser. This isn't just 10 minutes of value in theory. This is a step-by-step full course that you can follow and implement today. I actually don't have a course where you learn anything further. The only thing you could pay me for is for consulting. So, if you're looking for a step-by-step guide to implement the low-ticket call funnel strategy, look no further. You found it.
Now, my name is Joshua Gavin. If you recognize me, it's probably because you see me running WAP University, speaking at events with ClickFunnels, or just on podcasts all around YouTube teaching this strategy. And if you don't know me, I've actually created over 800 of these offers in almost every single market imaginable, one-on-one with the biggest people in the info space. If you drop a name, they've probably paid me for consulting.
Now, I don't say that to flex. I say it to let you know that what we're doing works and we've done it in every single angle possible. So, no matter if you're like, "Oh, it may be different for me," I probably have an offer to prove you wrong. On top of that, I actually own and run and publish my own info products, which means I have my own credit cards with my own ad accounts with my own funnels and products using this strategy. Whereas most free courses you watch are being taught by people using other people's money or running stuff for their clients, I'm actively risking my own dollar on the method I'm going to show you here today. That's how much confidence I have in this process.
On top of that, as I'm recording this, we just enrolled somebody for $5,000 into one of these offers using the funnel I'm about to show you. So, this works. So, sit back, relax, and in the next hour, I'm going to walk you through step-by-step how to set this up, including examples.
Now, before we get into the low-ticket call funnel, how it works, why it's so amazing, and the exact process to set it up, we need to understand why we use a low-ticket call funnel instead of the traditional path. Now, the old way that we are all taught to sell high-ticket info looks something like this: You would have an opt-in page. They'd opt to watch a VSL. In the VSL, you'd get them to fill out an application, and then you would get them to book a call, right? And I know a vast majority of you guys are running this model. And it works. Trust me, I'm not saying that the VSL funnel or application funnel doesn't work. It does work. It works extremely well, but to an extent. And just like any model, there's pros and there's cons. But with a VSL call funnel, there's a lot more cons that I personally didn't want to put up with that were losing me money.
Now, to highlight a few of these problems I found, what I realized is that you would have to wait 7 to 14 days before you'd have more money to reinvest into your ads. Because think about it: you're spending all this money to get opt-ins, get people to watch your VSL, they book a call, maybe they book their call three days out, then get on a call, you book 10 calls, right? Maybe some of them show, maybe don't. There may be a follow-up call. And so, you're only getting money back once your closer closes somebody. You pay your closer, you set aside money for taxes, then you have money finally to put back into your ads. And so the reinvestment cycle was extremely long.
And what's funny is after consulting 800+ info product owners across every single market imaginable, I met a lot of people whose whole business was dependent on this model. And what would happen is because they didn't have a fast enough reinvestment cycle and they are bootstrapping the whole business, not taking out loans or a ton of credit, their business would actually fail because they couldn't keep putting money back into the ads machine. So then they would turn closers, they would not have customers because the cycle was way too long. And so that's one of the reasons why I stopped running low-ticket call funnels altogether. And if you're watching this, you probably could relate. You know the fear of, "Oh my gosh, I'm putting a dollar in today. I might make it back in 14 days," which makes you afraid to run more ads. It limits how fast you can scale. It's just a whole bunch of stress that you don't need. And we're going to show you how to avoid that altogether.
Now, on top of that, your lead quality will never be consistent as you scale. Optimizing for schedules. I was actually in an event in Arizona, and it was a room full of the top operators. I'm talking the head of marketing for Tony and Dean. Talking people who run media buying for some of the biggest book launches in the entire game that we've seen. I'm talking about the biggest people ever in this room. People have done $250 million from info. People have done $100 million from info. And I'm sharing what I'm sharing with you here today. And I had somebody in the room who's a top media buyer, top brands in info. And even he said he split-tested and he saw that when you're running ads for schedules or you're trying to run ads to a VSL funnel, the consistency from the pixel data is never the same. You're getting someone who's got a ton of money or someone who's really broke versus when you're running a low-ticket call funnel. Since you're optimizing for purchases, the consistency is always on point because you're getting buyers, not just opt-ins.
And so, as you scale the VSL call funnel, you're constantly going to have to be focusing more time on dequalifying people than actually qualifying and enrolling people. And so, you're spending a lot of money on leads who will never be a good fit to work with you. Now, I don't know about you, but anybody who comes into my funnel, I want to be someone I could sell something to, not someone that I'm just going to disqualify. And with a low-ticket call funnel, only 5% of our buyers are disqualified inside of the type form before they book a call. Only 5%. Majority of the time, you're running an application funnel, a VSL funnel at scale, you're going to be dequalifying maybe half of them, 30% of them. The number is insane.
Now, this part is the part that pisses me off the most. The truth is when you're running a VSL call funnel, you're only making money off 1% of the clicks that you pay for. Because think about it: you're paying for someone to click on your ad to go to your opt-in. Then your opt-in, maybe 40% of people opt-in. I mean, 60% of people are dropping off right at this stage. Then when you get your VSL, you have, you know, the 60% that made it there. Then you have people that drop off before they start an application. And then finally, people get to the calendar if they're qualified. So again, we're getting people kicked off there. Finally, you get someone to book a call. And then as they book a call, only 50 to 60% of them will show. Then only 20% of them will close. So you're filtering, filtering, filtering, filtering, filtering until there's barely anyone at the end of the funnel. And so the truth is on most stats, out of the clicks that actually click and go to your page, you're usually only closing, you're making money off 1% of them. Think about that. 99% of your ad budget is going to people who will never give you money. That should piss you off. You're spending 99%, let's say it's 90%, 90% of your ad budget is going to people who will never give you money. In what world does that financial model make sense?
Now, the next thing is your sales team is speaking with people with way less intent, which is why you have a lower show rate. I was talking to someone who's doing $5 million a month. It's actually one of our consulting clients that we built low-ticket call funnels for. And with their VSL funnel, we were talking about their show rates, and they were celebrating for a 50% show rate. 50%. That means they're paying for 50% of their buyers who will never show up on the call, never be pitched an offer, and never buy anything they have to sell. How does that make you feel, guys, that half of your ad budget and half the people you're paying for are going to be will never show? It's crazy. We're celebrating 50%.
Now, if this was the old days before we had the market full of people selling info and a bunch of other, you know, mural board warriors and Figma board warriors like me teaching VSL call funnels, sure, if that didn't happen, it probably wouldn't be as aggressive. But people are aware of the sales process. When's the last time you booked a sales call, went into it not thinking it's a sales call? Or maybe, you know, showed one. Like, you know, you're aware of the sales process, and so do your customers. I don't care what market you're in. They've seen it. They've been through it, and they're resisting it.
Now, on top of that, when you just use a VSL call funnel, you will turn away all the leads who will continue to reject the direct call funnel sales process. Just think, there are people who will never want to consume or go through a VSL call funnel, but would go through a low-ticket funnel or maybe a webinar funnel or a challenge funnel, right? Think about for yourself. There's funnels you will never opt into. I know for a fact there's people here, you will never opt into a webinar funnel 'cause you know it's a webinar. You will never opt into a lead magnet because you know it's just a crappy freebie. You will never opt into a VSL call funnel because you know it's a sales call. So if you personally had those constraints where you will never go through certain funnels and you will not consume information through certain funnels just because of how the funnel is set up, then that is a case for the your market. There's certain funnels they will never go through. So if you're only building a single funnel business, you're saying no to a mass majority of the market who will never go through that funnel.
I was talking to one of the top affiliates. I've actually interviewed him on my channel. You can go back and watch it. He's doing $200,000 a day, $300,000 a day. He's crushing it in profit. And he was saying that the moat in 2026 and beyond isn't having just a bunch of different types of creatives; it's actually having a dynamic portfolio of funnels for your customers to go through. And so we're no longer in the "one funnel away" business because back in the day, like you can get one funnel to a million dollars in a year, and that was a big feat. But now we have people doing a million dollars in a month, but to get to a million dollars in a month, it's very rare you see that with one funnel. So things have just changed, guys. And I hope you're seeing this and waking up to it.
Now, the last thing is you're building an email list of leads, not buyers. So, when you're doing opt-ins or via your list is like, bro, it's not worth that much. I mean, at this point, even with lead lists like this, you're only ever going to get 30 to 40% of people to even open and read your email. And the people opening and reading your emails are just freebie seekers who aren't even interested. And it's just a whole mess. And so, what's nice about a low-ticket call funnel is we're only building an email list of buyers. So, I go to send an email to my list, I know that those thousands of people, they've all given me money. What list would you rather have? The list of thousands of people who have given you $0 or the list of people who have given you an average order value of $40?
All right. So, this is why I've moved away from running VSL call funnels because I don't want to deal with all this. It didn't make sense in 2026. I started doing low-ticket call funnels back in 2023. Didn't make sense three years ago. But now, the market's finally waking up to what I've been saying forever, and I'm here finally sharing it with you guys.
Now, like I said, I have offers live right now. I decided to screenshot one of these offers that we have live. We're spending anywhere from $3,000 to $2,300 a day right now on cold traffic. As you can see here, this is just the last breakdown. We spent $3,000 in ads. We made $2,300 back on just the front end, which means we're at a 0.77 ROAS before they even booked a call. Our cost per acquisition was only $54 to get someone to pay us money. And then our cost per booked call was $159. Now, our net cost per booked call, if we were to do $3,000 minus $2,300, we'd be at $700 in loss in ads divided by 19. Our net cost per booked call is actually extremely low.
If you go to my 7-day breakdown analysis right here, you can see on average we're booking 19 calls a day and our cost per booked call again $174. But with that again, it's under $174 'cause if we were to do the net cost per booked call, we're looking at like a $50 to $70 cost per call. So think about you're spending $500, $400, $300 that gets on a booked call, never shows. With what I'm about to share with you today, we're spending under $100 for a qualified. We disqualify people in our type form. Only 5% get disqualified because a low-ticket call funnel is way better. For a qualified sales call, we're spending half of what you're doing, maybe even a third of what you're doing. So listen up because what I'm about to share with you is powerful.
So we've talked about the old way of doing things. What is the new way? What is a low-ticket call funnel? Josh, you're probably wondering this. I'm here to answer it. Here's a flow of what it looks like. All right. So as you can see here, it's a three-step funnel. That's it. It's very easy to put together. You don't need to be amazing at doing copy or designing. Most of AI just does anyways. All this design AI can just do. And all the copy is written by AI anyway. So sit back and relax.
So how it flows is very simple. What we do is we have a $17 product on the front end that we sell via sales page. They opt into the order form where we have three order bumps on the order form, which are the little checkboxes that you can check in, you know, if you want to add something to your order. And then we take them to book a call via application, similar to how you would do it the old way, but now we're hiding it behind the sales page. So, how I want you to think about it is we're not necessarily building anything new. We're just attaching two steps before your VSL call funnel. And these two steps here, it's simply to liquidate the ad spend that we're putting into the campaign. So again, very simple front-end sales page. So you can see here, we do the opt-in to go to the order form. On the order form, we have one, two order bumps, two to three order bumps, and then we take them to book a call. So again, very simple. You can see how it's laid out right here.
All right. So now, there's a reason why we do this. Number one, you recover 50 to 100% of your ad spend on the same day of running your ads instead of waiting weeks for a return, giving you instant cash flow and the ability to outspend your competitors. Guys, like today, you know, we're spending, we'll probably spend $3,000 a day on this campaign. We're probably going to double it soon. And I know I looked at our Stripe today, we've already made back $2,500 of it. We've just closed a pit for $5,000 as I'm recording it. I don't have stress to run ads.
All right. A lot of you guys, you spend money. If you were to spend $3,000 a day to your VSL funnel, you are guaranteed to make back zero that you invest today from your VSL call funnel. Sure, you may make it back in 7 to 14 days. Maybe. With a low-ticket call funnel, doing it this way where we do a low-ticket product and order bumps before the VSL, I know that I'm going to make back something. Even if it's 30%, even if it's 40%, 50%, I am making back more money than you are from your VSL call funnel, which allows me to do what Dan Kennedy always said was the best thing to do, which is "whoever can spend the most to get a customer wins." I can spend more to get a customer than you do with this funnel because I'm getting that money back. It goes right back into my credit card. I spend more on ads, and it's like an infinite money glitch.
All right. I always say that Facebook pays for my ads. They always give me my money back, and I keep it running because I'm liquidating it with these two steps here. You guys seen the power of this?
Now, with a traditional call funnel, you only convert 1 to 5% of the clicks that land on your sales page. But with a low-ticket call funnel, you're able to scoop up that entire part of the market who resist your VSL call funnel, and you're able to scoop up people who'd rather go through a low-ticket sampling process. Now, what I love about this is when I spend money and I pay for my clicks, I'm making my money back. So, versus a VSL call funnel where you're not even making money before they get to your high-ticket call process, I'm making back my money before they ever see the calendar.
Now, the my favorite part is you get buyers, not just leads, and these people show up way higher. If you look at my stats I shared up here, if we go look at them, our show rate: 100%, 82%, 80%, 77%, 87%, 100%. Like, you guys are celebrating 50%, we have 100% show rates on our funnels because think about it: if someone pays for a product, they have way more intent. They're not just a freebie seeker. So when we introduce a calendar, they're more likely to show up. And so the intent is so much higher.
I was talking to Ryan Clog. He runs a massive company that's done over $100 million from info, and they also run a low-ticket call funnel. And he has shown me the math, and even at their level of spend, their company, the low-ticket call funnel has a higher show rate, higher intent to their calendars because it's a buyer, it's not a lead. And so you guys are like, "I'm going to spam more emails. I'm going to hammer them with texts and emails to get them to show." It's like, bro, there's only so much spam you can send to get someone to show up, or they just get pissed off and don't want to show up. How about you just give them a reason to show up or you attract people that have more intent using a low-ticket call funnel?
Okay, so that's why we do it this way. Again, very simple: sales page, order bumps, and book a call. I'll talk about how to frame all of these in just a second.
Now, I want to get something out of the way that a lot of you guys are thinking right now: "Low ticket attracts broke people. Low ticket is just low quality." Oh my gosh, bro. If that were true, how are we closing $18,000 packages from a low-ticket call funnel? As you can see, the campaigns are low-ticket. All right, you can see all low-ticket. $18,000 package from a low-ticket call funnel. How would that be possible? $13, $12, $11. Huh? H how is it that as I'm recording this, we have a pit for $5,000 from a low-ticket call funnel? Huh? And also non-bizop market. How is that possible? If your limiting belief was true that low-ticket offers attract broke people, how are companies that are doing $3 million a month that we consult ripping low-ticket call funnels? H, that's funny. Like, how would that be true?
And I know I sound condescending or a little directed. It's like, bro, I'm sick of hearing this excuse that's getting people to use funnels that mathematically don't make sense. So, I have to be direct with you so you don't miss this. All right. The truth is that yes, the wrong front-end offer with the wrong messaging attracts the wrong people to the back end. But it's not because the product on the front end was $17.
I was talking to Jason Fladlien. If you know Jason Fladlien, running the biggest launches, doing Iman Gadzhi's launches. I've interviewed on my channel. I text him here and there to keep him updated on what we're doing. And we were talking, and he was talking about how he loves low-ticket. Him as a webinar person loves low-ticket because he believes we're moving into a market where people want to sample products, and they know yes, there's upsells. They know there's things afterwards, so they want to sample it and give it a try. And so low-ticket products, I look at is just sampling where yes, like even the highest-end buyers want to sample what it is that you're selling because they're sick and tired of having to go through a VSL process, book a call, high pressure into the high-ticket offer, realize that that person sucks, hate that they bought that, can't get a refund, terrible stipulations like guarantees, and they regret it versus this. Our low-ticket product acts as a first impression.
So, bro, low-ticket funnels do not attract broke people. The wrong low-ticket front-end offer does. But I'm going to show you guys how, and I'm going to give you the five winning offer formats that you can use that don't attract broke people and make sense for your market.
Now, another thing that people say is, "Low ticket will cannibalize my high-ticket offer, Josh." Well, it only cannibalizes it when you sell the wrong thing on the front end that doesn't speed-run your customers to where they need you to think for them. So, we'll talk about in a little bit, but I'm going to share with you how it actually won't do that, right? But we sold. You can see here we had a low-ticket offer. They purchased it. 11 days later, they booked a call, and then they closed for a high-ticket offer, just like that. So we have people like, sure, may or may not booking right away. But even then, the low-ticket offer will actually lead people who don't book it right away inside the funnel, right? Like, you think about here, not everyone's going to book a call at this step right here. But with the low-ticket funnel, you actually scoop up people to come back later, and they'll book. So no, the wrong low-ticket offer on the front end will, you know, make it so that you have a terrible ascension rate. But with the right one, you should be good.
Another thing people say is, "But Josh, won't I have to create tons of products? Oh my gosh, I had to create so many products." No. All right. What we found is having multiple upsells will create buyer fatigue and drop-off. You can see here the traditional low-ticket funnel looks like this: You have the sales page, they opt into the order form, then you go to the upsell, then you have the upsell two, then you have upsell three, and then you also have all the down-sells. So you have one decision, two decisions, three, four, five, six, seven, eight, nine. So they've already had to make eight decisions whether it's a yes or no. Yes or no is still a decision. So they have decision fatigue before we ever get them to book a call. And so I thought, you know what, this is causing way too much drop-off. How can I eliminate this part of the process and get them to the call right away while still getting liquidation? And that's what I realized: "Okay, let me just add in, you know, multiple bumps up here. Let me just do three order bumps up here to replace the three upsells." And I was able to get both. I was able to get ascension, low buyer fatigue, as well as liquidation. So we want to get as many people to book a call. So, we just try to liquidate with the front end and the bumps before adding any upsells. So, take a deep breath. You technically only need, you know, three to four products, and most of them can be templates, tools, or things AI can make.
Now, the math never lies, guys. All right, the math never lies. I want you guys in this, I'm going to leave a link down below for you to actually use the calculator to go through the math and to play the numbers out. So, you're actually going to go through this calculator. You're going to see all the math. You're going to see, "Hey, if we were to spend this much, how much would we make?" And you'll see that your high-ticket CPA will probably be cut in half using the low-ticket call funnel. Net, remember, your net high-ticket CPA, meaning how much you actually spend to get that customer after liquidation. The math is going to shock you. So make sure click the link down below, opt into that. I'll send you an email with a sheet, and you can go through it.
So we talked about why the old model doesn't work. You now know what the new model is from an overview, and then we talked about all the things that normally stop people from doing low-ticket, why they aren't true. But let's get into the funnel overview, exactly how we're sending people different pieces of process, and then we're going to go step-by-step 1 to 10 what you need to get set up to get yours launched.
So you guys have seen the first steps here, right? Where you have the sales page, the order form, and the book a call, and then we have the sales call, right? And then we sell them to the high ticket, and then on the back end, we have the ascension system. So for everybody who doesn't book a call right away, we'll get them through email, a weekly webinar, setters, and then your members area. We'll also talk about those a little bit later, but that's just a little bit deeper of an overview of how this works. But first off, we need to do step number one, which is build back to front.
All right. So, the problem most people make when doing a low-ticket call funnel is they start with their front-end offer. Like, "I'm going to price at this, I'm going to give them this course. I'm going to give them that. I'm going to take a bunch of these old cheap products, throw them together, and just say whatever." And this is totally wrong because again, the wrong front-end offer will attract the wrong person on the back end. That's why some people are like, "Low ticket is bringing me the worst people possible," but then you're selling the wrong thing on the front end. And so, what you want to do and the question and the answers you want to write out is this. All right? You want to ask yourself: "Where do I find myself constantly thinking for my customers, no matter how many trainings, templates, and SOPs I give them?" Now, I'm going to explain why we need to do this, all right, in just a second. But you want to figure out first of all, what is on the back end? What am I actually giving my customers on the back end and where am I having to think for them?
So, go to your high-ticket coaching offer and think about, "Okay, on my coaching calls, and our support group, talk to your account managers, where are people always asking for help?" For an example, I was consulting an ecom guy, and I was always on ads. No matter how many trainings and courses and templates he did, people still kept coming back to the coaching calls for ads. And so we knew on the back end, what we're really selling is help with the ad buying side of it, which means we can give whatever on the front end to them, and it won't cannibalize our back end. So that's one way that we eliminate the cannibalizing of the back end.
Now, the second thing you want to do is you want to position your "done with you" offers as "done for you." So "done for you" is the easiest thing to sell. So what you want to do is make your offer stack a list of all the areas you will think for your customers. So again, what we're doing here is we're getting clear what is on the back end. What are we selling on the back end? That way our front end doesn't cannibalize it. So what I like to do is you take these answers here. You wrote out all the areas where you're thinking for your customers, and you're going to turn your offer stack into that. Instead of saying, "You get this many calls or this much coaching," your offer stack is, "We're going to think for you in this way, this way, this way, this way, this way. We're going to think for you." Right? And so what you want to do is your "done with you" offer is no longer "done with you." It's "done for you," and your offer stack becomes all the things that you're doing to think for them. So, we're going to think for your ads, your funnels, your niche, whatever that may be. That's what your offer is going to be on this VSL after they buy the low ticket. So again, we're working backwards. This will make sense in just a little bit. Then again, you can talk about how you will via coaching think for them, but again, we're not selling just support or, you know, "we're going to help you when you get stuck." No, we want to think about all the areas where we're thinking for them.
Now, a little bonus thing that I always like to throw in and tell people to do is with your high-ticket offer, try to add in one implement and release "done for you" element to it. So, I knew one dude, he was trying to give people like a pre-built TikTok shop account as an upsell. And I was like, "Bro, if you're willing to sell that for $200, let's just add it to the high-ticket offer, and then we sell the back end is instead of being a coaching offer, saying, 'Hey, we'll just set up your TikTok shop done for you.'" Like, bro, you'll book way more calls, and then yes, only one small piece of it is done for you. But again, all the areas where you think for them afterwards, and the coaching is a great sell. So, it's a great way to get people on the call. So, if there's anything you can do for your customers in your "done with you" offer, highlight that as a main sell to get them on the phone and then introduce all the other stuff later on, 'cause at the end of the day, people just want you to do it for them.
Now, step number three, what we want to do is we want to speed-run our customers to creative thinking. Now, here's what I mean. So, what you want to do is you want to write out your answers. You want to spread out an answer. What would your customers need to have to reach the point where you need them to think for them? So, if we figure out up here all the areas where we need to think for them and where we constantly are. So we say, "All right, what do we need to give them to get to the point where they need to worry about ads?" Right? Let's say it's ecom. What do we need to give them? Example: ecom, they always need help with ads, but they need a product and a store ready before ads. So the problem would make sense to just do: they give them a store before. So I know there's this one offer running, and they do like an ecom store for $20, a done-for-you ecom store, $20. And so think about it, you're giving them the store, they give them the product. So then it's like, "All right, you have everything you need. Now you need help with ads. Guess you got to join the back end, right?" We're speed-running them to the point where they need the next thing. It's not that we're giving them a tiny bit of stuff on the front end and be like, "Oh, now you need coaching." We're giving them everything they need. We're not holding anything back, at least in the areas that we want on the front end. On the back end, if you need the next level of creative thinking, you have to join the back end offer.
So, now we've created a gap, and that's a clear divide between your front-end and back-end offers. You're like, "Okay, well, what if we cannibalize it?" We created the gap. So, for like health and fitness, usually it's accountability and customization. So, the gap on the back end will always be customization and accountability. There's no way you can deliver that on a course or a low-ticket, two-ticket offer. So we always keep that for the back end, and that's the pitch on the sales call. And with bizop, you know, B2B, it's usually done for you. So that's the gap we would create: do it yourself on the front end, and then done for you on the back end. So that's what you need to do first. Step one, you need to build back to front. You need to figure out where are you creatively thinking for your customers. Step two, you need to position your offer as a "done for you" offer, not a "done with you." Otherwise, in the upsell path, you're not going to be able to book a call. And then step three, you need to speed-run your customers' creative thinking by figuring out what do I need to give my customers in the product on the low-ticket offer on the front end to get them to the point where they need me on the back end.
All right, step number four. Now that we have that figured out, now we can pick your front-end offer format. A lot of you guys pick this first before doing what I said above. And that's why it fails. That's why you think low-ticket doesn't work. That's why this whole process is broken. If you did this and you got to this video late and you've already figured out, "Oh, my thing is going to be a tool or a template or this or that" before mapping this out, please delete and start over. I do not want you coming back to me complaining that it didn't work when you didn't follow the process. Awesome.
So, step number four, we need to pick the winning front-end offer format. Now, I've done 800 of these. So, I figured out what is the best format and for what market, which makes sense, and I have them listed out here, and I've actually given you guys examples for each one. So, the first one is tools and templates. Tools and templates. Now, this is a screenshot of one of my all-time favorite offers, which is no longer live. I don't know what the offer did. He closed it down. I love this one. It was called "Seven-Figure Email System." You can look it up on Wayback Machine, but it's just a bunch of email templates. All right, so this long page, bunch of email templates, and it crushed back in the day. And this is a great example: tool templates. You're just selling tools or templates. There's not a lot of story involved to it. It is strictly just here are the tools, like what the tools have done for you. You can see here he has like the headline, and then go ahead and get them. And so this one crushed. And I love tools and templates if you're in a B2B market. And also, you could do this in a saturated market where if a lot of people have been teaching things, like for example, if you know low-ticket call funnels got very saturated, everyone was teaching it, I probably wouldn't do a course on it. I probably just be like, "Hey, you know, low-ticket call funnels work, so here are the tools and templates." So you really want to go after the market that's one to 100, not zero to one. Like, if you're teaching a new model to somebody, you're probably not going to give them tools and templates 'cause they don't understand what the model is or what tools or templates they would need. But if you're selling to someone who already knows what the model is, then you could sell them tools and templates.
All right. Now, for the people who are zero to one, who don't know what a good model is or don't know what a model is, then I would definitely do a "1-Hour Fast Start." So, if you had a high-ticket accounting masterclass, we did a funnel here where we sold a masterclass for $27. This one cut their CPA for a high-ticket client in half from $1,000 or from $2,000 to $1,000, and it crushed. And this was just a 1-hour long masterclass with a Google Doc. It's just a fast start teaching them a new model. So, his whole thing is how to go from charging low-ticket retainers to high-ticket. So, he teaches them how to do it, and we sold that, and the ad's been running for almost two years now. It's been crushing. So, this one's great for pretty much any market, but especially once you're teaching people a new business model like a bizop or something that requires learning and educating them on the model. Definitely do the "1-Hour Fast Start."
Now, another one that works well for that same type of audience is a paid case study. This is one we did for Jeff Miller. A lot of you guys probably had this hitting your feed for a long time. We enrolled thousands and thousands of customers. I built this entire thing for him. We took his school group from zero to $100,000 a month in recurring revenue with this funnel on cold traffic. So, it absolutely ripped, and it was a pretty janky funnel, but it ripped. And we were just doing a case study. So we did like, "See how I'm getting four to eight agency clients per month and fulfill in 30 minutes, operate at 75% margin." So it's just a case study. And pretty much what this is is you just walk people through a case study of something you've done. So for looking at call funnels, like I could do one like this where I show like, "Here's how we booked, you know, a thousand sales calls this month, net CPA of like $50 a sales call." And I would just take you through showing you examples of how we did it, and that would be it. So it's very similar to a 1-hour fast start, but instead of being framed as a masterclass, you frame it as a case study. So, these two are very similar, and you could use them for the same thing.
Now, this one works for any market. It is my favorite. This one for sure is my go-to that we use right now, especially since we are in the health market. If you're doing health, definitely do challenges. If you're doing the female market, definitely do challenges, but pretty much it's a course, but it's framed as a challenge. So, instead of saying "course" and saying "module," you say "Day One," "Day Two," "Day Three" instead of modules. And you just give them assignments to do every single day. It's evergreen. It's not live, and it's great. And a good example of this is if you go to strategicpairing.com, they have amazing challenges. Go through it, buy their products, and check it out. The guy actually published this is a student of ours inside of our program where we teach people how to own their own offers. Uh, which if you're interested in that, if you want to fire your clients to own your own offers, I have a link down below to ascensionoffers.com, but he crushes it with this. And what he does, he's doing a great job with these. So, this is my favorite.
You can also do a low-ticket "done for you" offer. So this is if you're selling like B2B, you can deliver something at a low-ticket price "done for you." I do this at clientsforfree.com where I'll personally create your low-ticket offer bonuses, bumps, and upsells 100% done for you. So it takes you about 10 minutes per order to do this. So I can do about 10 a day. And so this is great if you want really high-quality people. Usually sell for $97. You can also look up Rudy Mau. He does this for "done for you" ads. Leen J does this for "done for you" cold emails. And there's a lot of email people that do this for ecom agencies. So those are the five winning front-end offers. So think about it and what I said, which one makes sense for you in your market. Pick that and say, "Okay, I know what I'm going to be giving them now. Here's how I'm going to format it," and go with that. But again, this is my favorite. If you didn't know which one to do, just pick this one, or you could also pick tools and templates. These are my two favorites. All right. So if you want to know, "Josh, what hill will you die on?" Those are the two I love, and I gave you examples so you can just go Google those and look up those links.
All right, step number five is create your order bump. So now that we know what our front-end offer is and the formatting there, now we need to come up with our order bump. So my rules with order bumps are very simple. Number one, we want something that helps them get a result faster. So, we think about, "All right, if we're selling, you know, a challenge or a paid case study showing people how to start their agency, it's like, what can we give them to speed that up?" And so, we want to think, "Hey, what can we give them something that can get this result faster?" Rule number two is we want to do something that removes friction and thinking. All right? So, you want to think about, "Hey, if there's, you know, a challenge on the front end or a course on the front end, can we give them tools or templates or things like that that can go with it?" And then rule number three is something that complements and doesn't replace the front end. So what I like to say though, and the easiest way to start, is your order bump should just be tools and templates. All right, you give them the model. Even if you're doing tools and templates, give them more. And so you can see here, you know, "Winning Ad Campaign Masterclass." That's a more of a tool than a template. "Upsell Secret Zero Checklist" is one I did. That's also a checklist. That's a tool. So tool, template, swipes are the best order bumps.
Now, bump number one, you can do one for $18 to $27. Bump number two would be $22 to $40. And bump number three would be $40 to $67. If you're like, "Which product should be for which one?" Just think like, "Hey, based on the perceived value of the product, what range does it fit in?" And then make that your bump one, two, or three. So, we have our front-end offer. We know what's going to be inside of it. We know our format for that. And now you know your order bump, how to price it, what the rules are for that. So, you're done with step number five. Once you're done, you can move on to step number six.
Now, with the low-ticket to get call funnel, there's two different types of sales processes you can use if you want to get people on the phone. The first one is the direct offer, one-call close. And so this is usually after you buy, you get taken to a VSL, you make a direct offer, "Hey, apply for this thing." And they book a call, just like it'd be a normal VSL funnel, just the hook and opener would be different because they purchased a product. The second way is what we call the implementation call, where it's a two-call process. And the first thing they see is just a calendar for them to book a call. Now, with the direct offer, the pro is you have higher intent calls with people who are aware that they're applying for an offer. But the con is that there's a lower call booking.
rate since people just want to go through the product. So for something like this, you know, you're probably looking at like 20% of your buyers will book a call right in the funnel. You'll get more people through your emails and membership, but you want to shoot for 20% versus if you're doing this one, you're probably going to get like 60%. 60% of people who buy will book a call through this calendar. But again, remember this has lower intent. This is higher intent. So this one is great. If you have an existing two-step sales process, use this. If you don't have a two-step sales process, you're doing one step or you've never done it before, just start with a direct offer upsell to get started. It's a lot harder to crack this. You get more volume through it. But again, if I'm you, I would just stick with this one to get started. Just you're used to the sales process you currently have right now.
Now, step number seven, we need to frame the book of call upsell. So, now that we know whichever one we're doing, how do we frame it? Now, I actually have a YouTube video that you guys can watch. I'll link it down below. It's called info product upsell secrets. I actually spoke at Russell Brunson's offer lab event in front of him and got to share this. But my VSSL structure is very simple. Whenever you're doing an upsell, whether it's book a call or any product, what you want to do is you want to affirm the customer. We want to agitate them. We want to reveal the next product and then close them and get them to take an action. So that's all you want to do. So for this again, we would say like, "Hey, congrats on buying a low ticket offer this, this, and that." Then we'd agitate them and say, "Hey, we noticed people that bought the product. We usually have this problem." And then we'd reveal the product, which is why we invented this thing. and they close it, hit the link down below and buy. That's the summarized version. I go through a script, an example in this video, so click the link below to check that out or you can go look it up on my channel.
Now, step seven number eight is to assemble your entire funnel. Okay. Now, here's my flow. You guys can do it however you want, but once you have all this outlined and figured out, you've gone through this process, now we can assemble it. And this is how I like to do it and how our team does it for our partners when we publish offers for them. So, day number one, we collect the assets. So if you have an existing high ticket offer, which you should collect testimonials, do your market research, we put it into AI, we'll like, you know, do a bunch of research on that, take him through it like, hey, what is our avatar? Day seven, we write the copy. So we'll go through write all the copy for it. And then design usually takes 14 days to get it finalized through a designer. You probably could do it faster. And then we set up the tech. Now, I know you guys are probably wondering, okay, Josh, like what funnel structure do you use? Well, I use a template from Alan Sultanic called the AC funnel. He runs a group called Nothing Out Back where you can actually get these templates or if you become one of our certified ascension officers. You can also license it through us. But it looks like this. All these funnels are following the structure. So if you were to go to Send for your email system on Wayback Machine, High Ticket Accounting Masterclass, their agency behind the scenes, strategic parenting, clientsforfree.com, you will see the funnel template and you can plug this into AI have it turn into a template for your market and just use it that way. So it's very easy to do that too or you can get the templates pre-built out. But this is a structure you can see that I use. So you're like, "What copy do I write?" I would say go swipe on these funnels I'm giving you. Model it for your market. Don't start from zero and try to come with your own funnel structure. It's better to use what's working right now. So for example, what I mean by doing that is you can go to, you know, strategicparenting.com. We have our funnel here. What I can do is I can go to Manis. I like using Manis for AI stuff right now. You can use any tool, too. But I go to Manis. I'd say go like this. Put this in here. And I can say, "Hey, I want you to take this funnel that I just added. and I want you to turn it into a copy template. So, extract the text, turn it into a template applies for any market, and I'm going to have you fill out that template using our information on the offer. Okay? I use Whisper AI to do that. If I go through here, put that into that. This is just a rush way. Obviously, you can get the templates and do whatever you want, but it's going to go through and start doing this. So, I'll come back once it's done. So, as you can see here, it's going through the page now, pulling all the copy, scraping it, seeing how it works, how it flows, and it's going to turn into a template. So, as you can see here, it's now pulled the pre-headline, main benefit section, this, this, or that. So, then you can go in, put in your target audience, answer all these questions, and it'll give you all the copy, and then you can slap it into your own design. So, don't overthink this process. These days, you have AI, so it should not be something that really makes it hard for you. You should be able to do this without having to write anything manually. So, as you can see, it's pulled all the information, the headline, the main benefit sections, the real problem, all of this. It's turned into a template. All you have to do is just plug in your information. It'll fill it out. it'll spit back the copy to you and you're good to go. So really guys, use an existing funnel structure similar to you and your market. Have AI turn into a template and then obviously the design we do a lot of our mockups and the design through Manis as well too. Again, the best way to do is just feed it examples, have it copy stuff. That's the easiest way to get a good output. And luckily for you, I've given you five funnels that you can do that too. So you really have no excuse at this point. So you'll collect your assets, you'll get the copy done, you'll put in a design, you'll set the text.
The next thing you want to do is step number nine. This is the most important step is your back-end ascension system. So, as you know, as you saw here, 20% of the buyers will book a call through this right inside the funnel through the two call process. 60% will book right there. But that still leaves 80% and another 40% from these people depending on which path you take who have not booked a call yet. So, the question becomes, how do we get everybody onto the call? Now, there's four main ways. The first one is email automation. So, what you want to do is you want to set up a welcome and onboarding sequence that's 7 days long. So, what this looks like is for 7 days, you're just saying, "Hey, welcome in. Day one, do this. Watch this video. Get started. It's going to be awesome." And we're just motivating them to use the product they just purchased. On top of that, since we're doing a webinar, which we'll talk about in a second, every single week, we promote a weekly webinar to people who have not signed up for it yet. And then you will do a non-booker nurture sequence, which is just ongoing. And this would just be your normal broadcast campaign. So, you have the welcome onboarding flow getting them to go into the product with a soft CTA. You have your weekend webinar promotion saying, "Hey, join the webinar if you haven't yet." And then you after that, if they still haven't booked, then you'll just put them into your flow. We're sending value emails just like you would for your normal broadcast flow.
Now, the second thing is our weekly fasttrack call. So, we run a weekly Zoom call where we get everyone onboarded and do a short training so that we can tell them our philosophy, get them bond to our process, and then have them book a call. I have another video on my channel talking more about how to run those that you can check out. But it's very simple. We just intro say, "Hey, here's what's up. Here's who we are." We then take them through onboarding. So we say, "Hey, is everyone logged in?" We talk them through the product, how to get started. And then we do a short training where we say, "Hey, here's our philosophy. Here's what makes us different." And at the end, we do a CTA. It's like, "Hey, if you guys want this, this or that, or you want us to think for you in these areas, go ahead and book a call." And so it's not like a normal webinar with a bunch of slides. It's very onboarding focused and we run it very raw and just off the cuff.
Now, the third way is outbound setters. So, you guys probably already have these in your funnels, but we have people call every single buyer, make sure they get access to the product, and pitch them to schedule a call. And if they don't schedule a call, if they don't want to, then what they'll do is they'll push them back to the webinar and have them join a webinar since they can be on there with the face of the offer to get educated. And then inside the membership area, what you want to do is add a CTA to a VSSL for them to book a call. And you can use your existing VSSL funnel or the one from your low ticket funnel. And you just want to pitch them on the high ticket offer under every single video. So, that's always there. So, we have a lot of people that will come through and book from this calendar as well on the back end. So, we have our email, which we do the daily 7-day sequence. Then, we do the weekly webinar promotion and then the ongoing emails to the non-bookers. We have the weekly Zoom call where we onboard them and get them to book a call. We have outbound setters. Then, we have the membership area. Those are the four main ways that you'll scoop up people if they don't book right in the funnel.
Now, let's talk about step number 10, which is launching your first ad campaign. I'm going to give you the script that we use that works extremely well. As you can see here, we always use a direct offer. So, we always make it very clear that we're selling a product so we don't get clicks that will bounce when they see the price on the page. Do not run ads like you do for a VSL where you say, "Click here to learn more. This, this, that." Make it clear there's a price, say there's a discount, give them the offer right away. And so, this is the script that we use for a body copy. You can also frame that in the videos. And then on top of that, you guys can go ahead to the ads library and see some examples here. But for creatives, we test both videos and images for our ads just like you would for any other funnel, right? The only thing that changes is that when we mention the price or that there's a discount and we say that up front. So, it's very similar, but you're saying here's a price. So, you guys can check out this ad library, see some examples there. There's some other great ones from your parenting. You can go to my ad libraries. It's all laid out there.
Now, on my channel, I'm documenting taking a non-bisop offer from zero to $100,000 a month and a h 100,000 to a million a month. And in the last video, I actually went through and broke down the themes and styles that are doing the best for our ads. And so I want to walk you guys through those there so you can see which ones do well. So the first one was expertled educational demos. So the vast majority of my spend and engagement is concentrated in video ads where credible expert demonstrates a technique or debunks a common misconception. These aren't polished brand videos. They feel like someone pulled you aside to explain something that you've been trying and getting wrong. That energy is what's stopping the scroll. The strongest performers is this style using a mythbusting narrative where the expert challenges conventional wisdom then introduces a counterintuitive alternative. People stop because they feel called out for doing the wrong thing. They stay because their correction feels specific and actionable.
All right. Now, the second type of ads that's working well is a problem first framing with across image and video creatives that earn the most engagement lead with the problem, not the product. The narrative arc is always here's what's broken, here's why the common fix doesn't work, here's what actually works. This threeact structure is a consistent across your top performing creatives by CTR. The static images that frame a specific physical issue. Visual evidences cuz we do a health offer are driving the highest click-through rates on the account. We also have UGC production style. Every video on the account follows a UGC style format. Direct to camera, minimal production, no real person delivery, no voiceover or B-roll, no heavy motion graphics. The tone is conversational and authorative, not salesy. This is working because it feels like content, not an ad, which lowers the viewer's guard. The fourth one is split screen visual. So, the newest creatives that are combining expert speaking in one frame with visuals or demonstration in another. So, we do like a green screen like a Tik Tok where there's something behind them. There's a little person in the corner. So, those are the four ad formats that are doing super well. So, take this, format it for yourself and to your market and get them live. And remember, you want to have a direct offer up front. And so here's the body copy template you can steal and use for your ads and then you can just pick whatever creatives that you want.
Now there is a low ticket scaling mindset that you need to have because most people treat this funnel like they would any other funnel and then they don't scale it right. And so here's how I approach it. Step number one is you want to get the front end to 10 frontend units a day. If you're not hitting 10 to 10 to 15 frontend units a day, the offer might not be hitting the market. Something must be wrong on the sales page. And so we need to fix that. So spend to get to 10 to 15 frontend units a day. Now, you also have to understand that let's say your average CPA in your market's $50. That means to get to 10 units a day, you'd have to do 50 times 10, that's $500 a day. So, don't spend $100 a day and expect 10 sales. Spend like $500 a day, $600 a day, get to 10 to 1500 units a day. And then we can move on from there. Then what you want to do is you want to look at your backend metrics to see if you're sending 1 to 3% of your buyers. That's the KPI we want to be in. So, we want to say, hey, 10 to 15 front end units and then 1 to 3% of our buyers are sending to the back end. Now, what I find is it usually takes a 100 units on the front end for a brand new load to get offer for someone who's never done one before to get one high ticket client. So, if you haven't gotten 100 yet, keep it running. I actually had a client the other day who had 30 front-end units and got two high ticket units on the back end, but that's very rare. So, just know there is a ramp up period. And then once we get that in KPI, once the back end is dialed, then we push spend on the front end. So once we know that 1 to 3% of our buyers are going to the high ticket offer, we do the math and we just increase the spend and try to get to 30 to 50 units on the front end. So what we're doing is we're validating the front end offer and then we're optimizing the back end and then we're scaling the front end. So it's validate the front end, optimize the back end, and then scale the front end. And remember to use a KPI calculator to figure out the allowable CPA. So up here, I showed you guys this sheet. go through here, do the math, and say, "Okay, if my high ticket fee offer is this, my closing rates this, this, and that, how much can I spend on the front end to be at liquidation or at a slight loss to make this work. So, make sure to use the sheet. Again, all you have to do to get this is go ahead, click the link down below, download the KPI tracker. I'll send it over to your email."
So, guys, that's it. It's really that simple. Again, if we were just overview, kind of break it down. What I'm doing is I'm looking at my backend offer. What is it that they're actually paying for? Then I think what on the front end do I need to give them to get them to the point be my backend offer. I do a front-end three order bumps right to book a call. We do a direct offer to start. We have our email ascension system set up at a bare minimum and our weekly webinar. We run the ads with a direct offer using the forums I showed you. We scale front to back to validate that it's working. We optimize backend, make sure it's in KPI and we increase the spend. Run it like a Chad. Don't overthink it. It's that simple. And then obviously I have plenty of other videos on my channel documenting how I'm doing this. So, make sure to subscribe and watch those videos. But this is the process. Follow those steps. Get your offer live and start booking calls at a net cost lower than what you're doing at right now with your VSSL call funnel. And if you have any questions, feel free to click the link below, schedule oneonone call with me where we can answer all your questions and build everything out live. Or if you want to skip ahead and you want us to just map out what your offer should be so you can get building it, you can go to clientsfree.com and for $97, I'll send you a donefor you low ticket offer launch plan. But that being said, guys, I will see you on the next.