Transcription
Holy [ __ ] am I going to be able to pay my rent or eat rice and beans for the rest of my life?
Like, I'd remember I'd come home and the main conversation topic at the dinner table was money. It was always about like not having enough money and about how much money things cost and about how we were going to get money.
My mom was constantly sending me little clippings from ICBC being like, "Hey, there's a job for $54,000 a year here, Nick. It's stable. We'll get benefits." I don't want $54,000 a year. You know, I want to make more money than people make in decades, and I want to do it right now."
And my family was telling me I was wrong and my friends were telling me I was crazy and I was clearly willing to die for that conviction. But eventually you make so much money it is unreasonable to think that you are not secure and stable in your life. I was like I have more money than I could ever possibly need. The current one is 500,000 which I think we'll probably be able to hit this month.
>> We're going to talk about like the money ladder for those people who are just starting beginning out. What's your recommendation?
>> What I'm trying to say is remarkably simple to make your first like 10 or $20,000. You don't actually need any strategy whatsoever. It's virtually impossible not to make $10,000 if you are talking to 2,500 people every single month. You don't need strategy. You don't need to be super intelligent. You don't need to be super charming, most beautiful, and the most charismatic person. The simplest way to make your first $10,000 really is just
>> for those of them who don't know who you are, how do you call yourself on a professional level and also on a personal level? And are they two different nicks?
>> Yeah.
>> Yeah. You know, now I think I'm just gonna call myself an AI educator. Uh I watched that podcast back and I was just like, geez, that guy's full of hot air. So I don't do a lot of these if it's not clear. But AI educator is probably the simplest way of putting it about cuz I don't just do the AI education on YouTube. Uh but I also do like workshops. I'll go into companies and then I'll deliver, you know, sort of hands-on training sessions and stuff like that. It didn't always used to be like that. you know, if you dial back the clock a couple years, I was mostly involved in the actual implementation of these systems. But I think as the technology has grown and it's also um exponentially progressed and how quickly it is it is growing as well. People care more about just like learning how to use the thing than they necessarily want me to install it in their business. So yeah, that's how I'd pitch myself now. That's what you'd see on the magazine. AI educator.
>> AI educator if that's what it is. That's awesome. What about personal level? What do you call yourself?
>> Uh, well, hopefully like a a good man. I don't know.
>> You mean like like my brand to my friends and family?
>> Yeah. Like your friends and family. I'm just curious.
>> Yeah. Yeah. A good cook for sure. I would say defining quality is a friend. Yeah. I don't talk too much about that. You know, like if AI is my thing on YouTube, then in real life my like, you know, in real life it is my life, but outside of the internet it's like it's cooking. So, I'm just like I'm hooked on cooking. I used to be really poor and uh you know, I made my best friend today. His name's Riner. He uh is half Portuguese, half kind of like central southern Indian. I remember I was eating like rice and beans for like the 400th time one day. And then he's like, "Jesus, how the hell are you surviving, dude? Like you're just eating plain like white rice with like plain pinto beans." He's like, "Let me spice that up for you." So he took me to uh a grocery store uh Fracana down in Vancouver which is like international food and stuff like that. And he like taught me how to spice my lentils and beans. And that was like 10 years ago. And ever since then I've just been hooked on it. So yeah, that that's the main thing I do outside of AI.
>> That's 10 years ago. So you were you're 30 now, right?
>> Like around 30.
>> Okay. So you're because I know that because you're my sister's age, younger sister. So I'm like, "Hey, he's younger than me. You're born 9096. How old are you?
>> I'm 93.
>> Yeah.
>> You're 93? She's 33.
>> Yeah,
>> that's that I don't know if you're on that Korean skincare routine or whatever, but like you got to throw some
>> I have no idea why my face is so red. I think I'm just excited to talk to you. I don't know what's going on. I was like, why am I so red?
Um, but what I was saying is like I watched your podcast and then I caught yourself saying that you were a failure because you fail a couple of times when it comes to your businesses and all that. And I thought that was fascinating that you said that. I don't see yourself as a failure at all. And for those of them who just sees you right now currently, they probably don't even know that you failed in the past. You just look like this really successful young man that's on the internet really teaching high valuable stuff. So, what I really hope to do during this podcast is kind of take you back to that day that you just barely mentioned, the poor Nick Sarv 10 years ago because I think that's where people can really relate and I just want to go back to that day and then just kind of hear you out in terms of what were you thinking when you were starting a business and yeah, what was your mindset pretty much?
>> Yeah, I feel that. I mean, you know, you can dig deep into anybody's life. Um, and then I think you'll find like anybody successful maybe that you look up to and I think you'll probably find a similar place. But I would consider myself to have been very ambitious and I still am. But I had absolutely nothing to show for it for, you know, the vast majority of my professional and working career. And so I was big on ideas but not really execution. And so to really understand, you know, I got to take you back to school. Uh, my family immigrated from Eastern Europe in the 90s, which in Canada was pretty damn difficult. You know, Canada was going through a number of like economic um issues and and challenges specifically where my mother and father decided to move Alberta. Right around the time that they had me, uh, we had a bunch of like other family issues. Um, you know, like my one of my extended family members came over and then they ended up having a stroke and, you know, they had to pay for their medical bills. Anyway, long story short, they had a lot of trouble. And so, you know, I don't know, five or six years old going to school, like I'd remember I'd come home and the main conversation topic at the dinner table was money. It was always about like not having enough money and about how much money things cost and about how we were going to get money. And so everything, every minute of the day was basically just like, you know, how in God's name can we get ourselves security and comfort and stability? And so, you know, as I grew older, obviously, you know, as lovely as any family member is and as much as they want to provide for you, especially with like the immigrant mentality, there was also sort of the expectation that I, you know, I would also kind of provide for them in turn. And so, they pushed me really hard into probably the highest paying career that they understood, which was um a doctor at the time. And yeah, my whole like school career, um my whole university, everything was basically geared towards that idea that I'd become a big high earning doctor and then I would help, you know, sustain the family and kind of give back. So that was pretty rough cuz um as much as I think that stuff is tangentially interesting, I don't really give a [ __ ] about that. You know, as much as I would love to say like me being over the bedside of somebody sick would probably be rewarding, like it's just not very enjoyable to me and I didn't really care too much about that. Um, but you know, my family was convinced that that was that was the way to go. And so really just to round it all out and answer your question, that's sort of the mindset that I had when I started entrepreneurship. It was like a very academic mindset. I had just been in school for the better part of the last, I don't know, 15 years of my life. Basically, I was just coming out into the real world. And I was somebody that had, you know, read a lot of textbooks and done a lot of studying to pass a bunch of arbitrary exams to please my family, but I had very little in the way of of real world skills. I'd only really had like one job uh when I graduated school, and that was uh when I was 16, working at like the local the local fair. So very big on ideas and all these different ways I was going to get rich, but no real execution or experience to to show for it, if that makes sense.
>> Yeah, that totally makes sense. So it was your parents idea to become a doctor. It sounds like it's like you should do that. So you were studying a little bit because I remember that you graduated actually from doctor or the degree. You got the degree. You didn't drop out which is super smart in neuroscience. After you finished, you didn't pursue with the doctorate path which is like another five years of studying, right? What did your parents say when you said I'm not going to do this anymore?
>> Yeah, it was pretty rough. Obviously there's a lot of disappointment. There's also a lot of worry and so the two kind of co-mingle and turn into a very bad time. You know, they want to support you, right? And they want you to be able to support yourself and and probably them in turn. And when you say no to this beautiful plan that we've all dedicated a decade or more of our lives to, you know, they they were pretty worried and they were also pretty sad. So yeah, my mom was constantly sending me little clippings from ICBC, which is a place she worked, uh being like, "Hey, there's a job for $54,000 a year here, Nick. It's stable. We get benefits." But I was just like, you know, I was like, "You understand the problem that you've cost. You know, all we've ever talked about growing up is money. And now I want money. I don't want $54,000 a year. You know, I want to make more money than people make in decades. And I want to do it right now." Yeah, it was pretty rough. I'm happy to say we've since repaired our relationship quite a lot. I mean, there's no disappointment. There's still worry when I talk about doing weird business stuff, but um you know, for the most part, it's all like,
>> you did good, son.
>> That's good. That's awesome. Weird business. Like, what kind of business are you? Is that public?
>> I don't know. I've had all sorts of weird business ideas. I think for a while there, I was selling like um Venetian like party masks. Uh, I had like I had all sorts of weird businesses. E-commerce businesses, drop shipping businesses. I had like
>> really that's funny.
>> Supplements. Yeah. Anyway.
>> Oh gosh. You should have told your parents, I'm going to be artist, you know, I'm going to drop off medical school.
>> I've heard the whole like um you know like Asian immigrant stories where like they're like you become doctor right now. And then I couldn't even begin to imagine what that would be like if you're like yeah I want to sell ma painted masks on the internet. Wow. Here we go.
>> My mom would have died if I tell her that because Asian parents are super strict. Like she said, you go to the best school ever and then what you have to do is just either you marry a rich guy or you like get a really good job, lawyer, doctor or whatever, right?
>> Definitely went to different path. I did not go with that path. I was a sales person for 10 plus years. Uh I think you know my story a little bit. So I worked for United Nations as an intern. That was my dream job. UN I got there and I quickly realized gosh this place is so corrupted. Yeah. I don't know if I can say in public but it is corrupted. Yeah it is super corrupted. And as soon as I saw that I'm like dang I don't want to work for an organization that's not really clean. Not to go too political right but that was my major political science. Anyho, I quickly realized this is not the path that I want to go to. And honestly, I'm still trying to figure out what I want to do with my life or how I can call myself. What do I call myself? That's what I'm trying to figure out. Just because having a mission is so important, which I want to talk to you a little bit more about that because you mentioned in the past in different podcasts, you said as soon as I hit my goal, I'm kind of lost, right? Cuz growing up, I bet you always had a goal of I need to make money to provide for my family because that's similar. I grew up really poor, too, to a point I could only spend $2 a day. So, peanut butter jelly sandwich, that's all I could eat. So, like pretty similar to your background when I was in college, super poor. But I want to go back to that time a little bit and just kind of talk about when you were poor and then you made a lot of money, which is like 300k a month right now. I bet there was a point where you're like, "That's it. I hit my goal and now what?" Right. So, take me back to that day, Nick.
>> Yeah. Yeah, for sure. Um, $2 a day, huh? That's brutal. You know, I I lived under those circumstances for so long that I just considered that the normal. Uh, you know, being extraordinarily frugal to the point where people, uh, you know, I wouldn't even call it frugality. I was just a cheap I was just a cheap bastard splitting every damn build and whatever I could not to. And so I I I'd lived under that paradigm for so long that obviously money was the main thing and then eventually I made a ton of money and it was just so the first real like taste of success I had financially I would say like where it was actually like oh wow this is good this is not just okay I'm not just capable of paying you know this month's rent capable of paying that maybe the next month maybe the next month was when I was going door to door uh with my business partner Grinder in Vancouver and uh it had taken us a really long time to get there but after about a year or so I was looking back at the books and I was like wa We made like $15,000 this month and these are Canadian dollars. Trudeau bucks. They're different than uh US USD, but
>> yeah,
>> you know, that was a lot of money. My rent at the time was like 1,500 2,000 bucks. And so the very first little taste I had, Sandy, of me being like, "Wow, maybe I'm making enough money." It was actually back then when I was making uh you know, maybe like 6 or 7k a month uh profit. And you know, it wasn't a lot of money, but it was like enough money where I was like, "Holy crap." And so I was part of like this like big business mastermind at the time, which um for those of you guys that don't know, mastermind essentially just means a group of broke people that just like pitch and complain about their problems all day. So
>> I don't do one. But I I was part of this mastermind and like we were all talking about our goals, like how much money you want to make. And so the year before they were like, "Nick, what how much money do you want to make?" I was like, "$2,000." But then I hit the $2,000. So this time I was like, "How much money do you want to make?" And I was like, " $8,000." And I was like remember thinking like I don't need to like continue working really hard at $8,000 a month. I'll have achieved all of my goals and then some. I'll have paid off all my rent. I'll probably be able to rent a car like a lease. I'd probably be able to like save 2,000 bucks a month which was like insane to me at the time. And yeah, and I I remember like after achieving that, I was kind of just like, hm, like do I really need anything else? What I quickly realized after I did do that is that if I don't have some sort of northstar, whether it's financial or something else, I quickly just drift off into no man's land. And I don't mean that to say that like, you know, I have a neurotic compulsion for making money because I really don't. I've just come to realize that that's just a very simple and convenient way to be to be happy and uh fulfilled. You know, after I made the 8K a month, I just found myself drifting. Uh you know, I'd wake up late every morning. I wouldn't have like anything to to really do or care about. I'd be talking to clients, uh, my door to door guys, and then I'd be like, "What the hell? Who cares? Why do I even care that like I need to give them the, you know, good experience." I'm like, "Ah, yeah, you know, their campaign's off, but like, eh, it's not that big of a deal." I just found that I wasn't satisfied with the man that I was when I didn't have a goal, even a goal that other people would consider meaningless. And so, basically, what has successfully occurred every single time as I've gone up this financial ladder, is I've just done the same thing. I've achieved a goal and then I've been like [ __ ] without a goal I just turn into, you know, somebody that I don't like and I'm like, okay, I need another goal and then I'll just rise raise it. Then maybe it'll be 28,000 and then it'll be 50,000, then it'll be 100,000 and then be 400,000. The current one is 500,000,
>> which I think we'll probably be able to hit this month. Um, and if that happens, I mean, like, holy crap, right? Far cry from that guy that was like, I want to make two grand a month. You know, it'll be the same thing no matter what. If I just stop there, then what what am I doing? And I'm sure there are better ways to do this. And I'm sure some holistic kind of psychologist or something will look at this and be like, "Oh, that's XYZ problem. You need to fix this. You need to focus on your spiritual health or whatever." But like, I don't know. It works really well for me. And I'm like stoked as hell to wake up every morning. So, is that not enough?
>> No, that's perfect. So, you're driven by number a little bit, right? Just a little bit like driven by goal, I would say.
>> Yeah. some form of achievement I would say and you know it's the easiest ones are the ones that you can quantify like imagine if you had an achievement of like be be happy
>> it's like that sounds awesome but how do you know
>> yeah I know I love I love philosophy and then one of the thing is like what is happiness you know and then you can go to rabbit hole for that for sure yeah
>> so it's not clear at all you can't quantify anything with happiness
>> um but that's very fascinating 500k a month. That's insane, Nick. I want to get to where you are. I want to pick your brain exactly how you get there because for those of them who's listening right now, they haven't even started their business. And some people, they did, but they're struggling. So, you've been there every single step of it. So, we're going to talk about like the money ladder. It's like, hey, for those people who are just starting, beginning out, what's your recommendation? You know, that's kind of related to similar to what you're teaching in maker school, but in a like simple sentences, if that makes sense. So you don't have to go into detail because Maker School is such a valuable community by the way. I'm forever grateful for that. Thank you.
>> I appreciate that. Maker School is grateful uh for you as well. You delivered a lot of value.
>> Um
>> Mhm.
>> Well, you know, I just had uh a hamburger when I was in Vancouver a few days ago with a friend of mine, Jackie. He's really interesting because he'll just brute force everything. And I don't think that's the best solution all the time, but it works really, really well at the beginning. And he was just like, "Dude, like you could drop me on a freaking island in the middle of nowhere and I would make 10k a month." And I'm like, "How?" And he's like, "I would just like I would caveman it, you know? I would just go up to every single person on the island and I would like say the same thing, you know, and that's how I would do it." And I'm I'm like scam. Just kidding.
>> No, I don't think so. Hopefully not. What I'm trying to say is remarkably simple to make your first like 10 or $20,000. You don't actually need any strategy whatsoever. All you need um typically is you just need a set of habits applied to something that produces more output than you provide as input. And so basically what you need is leverage, right? And for anybody that watched one of the recent Hormosi videos, you define leverage as like you know if I put in X and then I get 10X, that ratio there, that 10 difference, that is that is leverage. And so what are some examples of leverage? Well, knowing 1% more than somebody else about how to do something and then offering to do it for them is leverage because you get to leverage your knowledge for their money. And the idea is you can you can do that at a multiple. So maybe your multiple isn't 10x, maybe it's like 1.5x or whatever, but it's still a multiple. And so as long as you have a tiny tiny tiniest bit of leverage, you can just like Jackie said on the caveman analogy, you can go up to every single person on the island and just offer to do something. You don't need strategy. You don't need to be super intelligent. You don't need to be super charming, the most beautiful, or the most charismatic person. If you just like brute force volume enough people, like you will eventually make money. And uh what's really cool at that small, you know, maybe 0 to $10,000 mark is the main bottleneck is just is just doing the thing. Like the the point of value, the main discriminator between people that hit $10,000 a month and people that, you know, will wallow forever in mediocrity, never having achieved, you know, even that like moderate level of success is they just don't actually ever do the thing. I mean, all of your friends and family members and people that have tried starting businesses that have not achieved more money than that. Um, if you just ask them, how many people have you reached out to with your product, service, or offer, you know, lifetime will probably say something like a 100 or 50 or, you know, 255 or something like that. I don't know, whatever. The point I'm making is it's actually frighteningly small. Whereas, if you look back to when I was making my first $10,000 a month, I was reaching out to somewhere between 80 people a day. uh you know in a week I reach out to 460 people literally like meet them shake their hand, you know in a month it would reach out to like 2,500 people sit down shake their hand and try and pitch them. It's virtually impossible not to make $10,000 if you are talking to 2,500 people every single month because if you think about it on average you just need to make $4 per conversation in order to make $10,000 a month or I don't know you need a a conversion rate of like 0.04% 04% or something like that on a $10,000 offer. So anyway, to make a long story short, because you're like simple sentences and I was like, "No, I'm not going to do that." The simplest way to make your first $10,000 really is just frontloading volume. You find something that you're slightly better at, slightly better at, and then you just put that in front of, say, 10,000 people. And at the end of those 10,000 people, I guarantee you will have made something, if not $10,000. But either way, you'll be well on your way to making, you know, whatever that initial goal is.
>> That's awesome. And that's exactly what you teach in your community, right? The volume. And I just love Daily Breakdown. It's like, you need volume, volume for this, volume for that. And that's how I got my $3,000 deal. That was the very first time I made money online. I'm like, "Holy cow, this is actually working. This actually works." So, I'm forever grateful for that opportunity that you gave for me and everybody else in the community too because I'm like that was the beginning because as soon as I made some money online, I actually trusted the whole process. I'm like this is actually working now like what's next? Kind of similar to you like now this is working. What's next? So, yeah. What about those people who already hit 10K? What is the next step?
>> Yeah. So, let's say you know you've done my crazy caveman strategy and you've just taken your club and you've bonked all these people on the head. Um, you know, congratulations. This is basically like the minimum entry ticket that you need to be successful and you you have done so. By doing so, you will have separated yourself from like the 99.9% of human beings that that have not crossed that hurdle. But you can't just keep doing that because if you keep doing that at this stage, you will effectively just like every month you'll kind of start at zero and you'll do it again and you'll start at zero and maybe you'll get marginally better monthto month. It's really hard to continue scaling with, let's say, a service business if you are just naively approaching everybody offering whatever the heck they want. Let's say you made it $10,000. If you want to make it say something like $50,000 a month with like a service business, you know what you'd have to do is uh you'd have to systematize your work. It's not enough just to go up to everybody and offer something. Now, you need, you know, a set of products, let's say, that are done the same way at the same time. You need let's say a niche group of people that you know have shared needs that you know if you go and talk to one of them in all likelihood they will have, you know, the same problem as the last 10 people and uh you'll be able to leverage that knowledge far more, you know, for people that are in niche than some random person that's out of niche. to make a really simple example. If every single time you know you do a project, let's say uh for whatever niche or whatever that project is and and it's always like a different person and a different thing, you'll never be able to carry over the experience that you had from person one to person two naturally, right? If for person one they're like, "Oh, Nick, I want to work with you to build me some marketing campaign." And it's like, "Okay, great." And then you got another person, person two, that's like, "Oh, Nick, I want you to come into my studio and help me set up my desk." You know, it's like what's the shared experience between those two? There's very little. But if every single person that you work with is the exact same thing or something very similar, it's like, "Oh, Nick, can you come in and help me build a a growth system for my IT company, a cold email system, let's say, then if I do that for person one, when I move that over to person two, I will have accumulated a certain amount of experience. I've gotten better and more efficient at doing it for person number two such that when I move that over to person three, person four or person five, I'll essentially be able to continuously improve in my ability to deliver the service. Like if you from a philosophical perspective, you just need to start doing the same thing uh in so far that you need to start offering like the the same set of services and you need to start fulfilling them in the same sequence of steps. This is called productization. You know, if you strip away all the fancy terminology, productization just means taking your business from sort of naive volume caveman approach where I will do anything for everybody. Just like put a project in front of me, I'll get it done to, you know, I am now only doing these sorts of projects um for these sorts of people in this sort of way. And if you productize successfully, you know, you have people that are making over $100,000 a month who are still at this level. They don't do anything else but just apply volume to a productized business. Like there's this guy Brett from DesignJoy who I site pretty often and he's an example of like a one-man design agency that makes over $100,000 per month and it's just him. So you don't need a big hiring funnel. You don't need to be like super crazy sophisticated with like even like what your what your product is necessarily. You just need to have for quite a while delivered something very similar to a very small subset of people and you will inherently learn how to deliver that service faster and better and increase your leverage. So that's sort of like stage two, you know, stage 0 to one was just like do a lot of it. But now that you're in the game, now that you're sort of in the arena, you have to systematize it and and so one to two is is that productization bit.
>> Are you on stage two, Nick, for yourself?
>> No. No. Uh I would consider myself
>> No. No, not really. Well, you need to understand it's like logarithmic, right? like they grow like massively from jump to jump. It's not like stage 0 to one is $10,000 and stage one to two is $20,000 and stage two to three is $30,000. It's like stage 0 to one is like $10,000. Stage, you know, 1 to2 is to like $100,000 $50 to $100,000. Stage two to three is like $500,000, a million. Stage three to four is like $10 million. And so they're like growing at these massive jumps. So no, I'm I'm past stage two. I'm firmly on to stage three. you're going to hit 500K pretty soon. So, what are you working so that you can hit that goal?
>> Yeah. I mean, you know, stage 0 to one was volume and stage 1 to two was sort of systematization. Stage two to three is the term that I've been trying to wrap my mind around like what word is better is it's either leverage or it's distribution. But anyway, the core thing that sort of is in common between stage 0 to one and stage one to two is it's still usually you that is doing the selling in some way, shape or form, right? With the volume game, you're selling. You're just selling stupidly. With the productization or standardization game, you're selling and you're selling intelligently. But there's still a bottleneck there and that's that it's you that's doing the sales, like physically you. You can only jump on so many sales calls a day. You can only actually like talk to as many people as you can. I mean, how many people can you actually talk to in a day? Back when I was going door to a door, it was 80. How many sales meetings can you realistically do? Maybe five to eight. If you think about it, everyone's going to be half an hour to an hour. You have some admin after. And so, if you want to unlock that next stage in growth for, you know, mostly a service business, you need media or you need some form of like distribution. after I'd sort of capped out in what like a single person could do with a business model like that, um I was like, "Okay, naturally, how do I make more money than this?" Well, what's the main bottleneck? The bottleneck is is me. I only have so much time to jump on a sales call every day. So, how can I change this? And so, I started looking around at all these people that had majorly successful uh businesses. And one of the main things that all them had in common was that they just had a brand. And when I say a brand, what I mean is they had a way to sell people without them actually being there. And the whole sell while you sleep thing was not new to me. Obviously, I'd seen social media brands and stuff before, but I don't think I'd realized just how valuable they were up until that up until that moment.
>> And so, I was like, "Okay, I can't sell any more than I'm already selling." And I was consistently running into like sort of a ceiling around 70ish,000 a month for my solo agency. And no matter what I tried, I just couldn't get past that. And I was like, should I hire, you know, should I should I get more people on my team? And then I was like, "No, let me just look at how other people are doing." And I looked at a couple of other people that were making like $300,000, $400,000 as solo teams. They just had social media do the sales for them. So rather than me jump on sales calls, what I started doing was record a bunch of videos. And I was like, "Okay, these videos are basically like sales calls anyway. And rather than me have to, you know, talk to all these people to make a certain amount of money, I could just record one video and that video would talk to a bunch of people and then make me a certain amount of money." Not rocket science, right? Nothing here that I'm telling you is like, whoa, what an unlock. Hopefully, it seems uh, you know, pretty straightforward, but at the end of the day, I don't think making money is all that difficult. Um, I think it's rather I don't think it's all that complicated. I think it's difficult, but I don't think it's very complicated. And so, yeah, the next stage really is building some sort of distribution engine that allows you to sell without actually having to be there. And after that, you will have fully unlocked your time and essentially created this like self-propagating engine. And I think you could probably scale that to probably at least a million dollars a month. And so I'm still firmly kind of in between, you know, the the the stage three, I would say. And then stage four is kind of interesting and I can't talk too much about it because I don't really know. I'm trying to figure it out like where the hell do we go from here?
>> Mhm. I think once you've scaled yourself basically as fully as humanly possible if you want to grow more than that what you need is you need some sort of like multiplication on media and so you see a lot of this now or in the last couple years with some very controversial figures on the internet like Andrew Tate for instance he's the guy that comes to mind because he had this like very interesting sales strategy that just happened to work really well for him but basically if you think about it the next bottleneck is you can only make so many videos yourself. You can only make so much content yourself, right? So, you need to start making other people make your content for you. And so, that's the next scale up. And so, in this douchebag's case, you know, he made like a $100 million or something like that. He was printing money.
>> Oh, god.
>> Um, you know, that's way more money than I'll be able to make with my videos probably in the next couple of years because I'm bottlenecked by just me. But what he did is he basically had other people just generate all the media for him and then propagate it basically on the internet for him through some sort of like clipping campaign.
>> So yeah, that's sort of the that's the deep dive.
>> Yeah. No, that's still listening. That is what I would probably recommend that you
>> course you people better listen to this. This is gold. Like I'm learning from you right now. Just like I'm picking your brain. I don't know if you realize. That's awesome. Um but when did you start your content journey? Were you always like the camera guy or you know what I'm talking about?
>> Yeah. Yeah, I do know what you're talking about. Um, I really got into it in 2024. I had experimented a little bit with videos as lead generation and sales mechanisms before that, but they were never really successful because I just lacked the the consistency muscle. Basically, what I was trying to do before was I was trying to like slingshot to stage three when I was really, you know, at stage zero. Like, you can't just jump the stages. And so what I had to really develop back then is I had to develop habits which allowed me to sell. And then I had to develop an a systematized and productized thing which I needed, you know, to sell before I could finally make the the videos and media and whatnot. But yeah, the most recent attempt, the one that's worked quite well has been in 2024. And um I've just tried making as many videos as humanly possible. To be honest, I was like pumping out like a video a day. Once I figured out that it worked, I was like, "Holy crap, this is working. No way." I was like, "I cannot stop doing this." So yeah, I went really ham and I made a video a day every day for something like a month and a half, two months and uh here we are.
>> Yeah, that's awesome. I remember specifically when I first watched your video, you're like one of the few creators when I jump into the AI niche, you Nate Herk and Sabrina Ramabov, the three people. But when I watch your video, I like suggest your video to everybody because you explain things so easily and really well. Because I remember you say that you want to sound like not sound like you want to explain things like Alex Hormosi because he explained things really easily. But you already do that. So if I understood what you're talking about like this is actually working and I finally joined your program after that. But long story short when I watched your video I thought you were AI at first. I'm like this guy looks too perfect. He sounds too perfect. So I was like matching what you're saying with your lips and like is this AI or not? So I remember that moment and then you were pumping out content like every single day. I'm like how easy is he able to do that? So I want to go into your schedule a little bit Nick because you are doing that for your shorts right now and also your daily accountability channel. Like how do you even have time to do all of that content running business running school?
>> Yeah. Well this is great. Um you want to talk about like mining for ideas? I know you're now entering kind of that stage three and hopefully this will be valuable for you, but essentially one of the major bottlenecks in content production is ideation. Coming up with naturally interesting ideas that you think other people would want to see. There's a bunch that goes into it now with YouTube specifically like thumbnails and packaging and so on. The key to pumping out a lot of videos and keeping them high quality is just removing that bottleneck for you entirely. And so rather than me coming up with the ideas, what I do is I make my audience come up with my ideas. And then I have an infinite number of ideas that's highly specifically tuned to what my audience wants to see initially. Uh anyway, so for instance, my daily updates channel, the whole reason why I can pump these videos out so fast is because I literally just turn on the camera and then I answer people's questions, right? But it's like I don't have to come up with the questions. All I have to come up with are the answers. Or if you've answered a hundred of these, like they're virtually all the same. You viewers come up with the ideas for me. Okay, how about Instagram? It's fairly straightforward now to make content on Instagram without any sort of ideation because, you know, AI I mean AI content is like mad crazy booming. So all I do is I just subscribe to a bunch of newsletters where people do the ideation for me and then we just pick the idea. Like we just literally line for line grab the ideas. Obviously I'll play around with them a little bit to make sure it's not like a total [ __ ] idea, but Instagram's, you know, it's a 6 to 10 second content format. It's not that crazy. Uh you don't have to go super deep in it. And then boom, you know, now my viewers, or at least people that I know and trust in an industry are sort of choosing my content ideas for me. On YouTube, I'll come up with my own very interesting ideas. But I want you to know that the ideas that I come up with are not like I'm not pouring over in front of some like, you know, big spreadsheet of all possible ideas being like, "Oh my god, how the hell can I, you know, fit this in? I need this to like trend and all that stuff."
>> Most of the videos I make are videos that I'm just like working on the stuff anyway. You know, I'll publish a video on linear as a project management tool and people are like, "Whoa, Nick, this is crazy. Where did you get this? Like, who did you get this from?" And I'm like, "Oh, no. You think that ideation is my bottleneck cuz it's your bottleneck." But that's not my bottleneck at all. I just try and pump out as many videos as humanly possible on like literally anything that comes to mind. And I just so happen to be building that for, you know, one of my businesses that I work with. I guess what I'm saying is like most of the time that you'll spend creating any sort of content, Sandy, is just the what the hell am I going to talk about today? And if you can just like cross that hurdle, then what you talk about is actually way less important. You know, if you use interesting mechanisms like get your audience to ask you questions, then just answer those questions on video or subscribe to a bunch of newsletters that do the ideation for you that are trusted in verticals that you like or you know, just talk about [ __ ] that you are already going to work on today. Then it ends up taking virtually no additional time. And yeah, you too can publish an hour and a half of video every single day and make it semaluable.
>> Oh, that's gold right there. Dang. Okay, I am gonna take that strategy because I love it. I love that so much. Thank you. Thanks for sharing that. But when you first started your content journey because we're going to talk about that like what opportunity came to you because of content because I know Mr. Beast contacted you. That's amazing. Steven Barllet contacted you. But when you first started your content, did you have some sort of imposter syndrome?
>> Well, the videos that I was making, and here's another thing. Uh the videos that I was making at the time were literally just me talking through what I was doing that day. So, it's very difficult to have imposter syndrome, you know, past a point if it's just [ __ ] that you're actually doing. To be clear, I had imposter syndrome. Everybody has imposter syndrome. But the main issue I find with content creators and this whole, oh my god, I feel fake. I feel ungenuine is you're just not talking about stuff that you actually do on a daily basis. You're not
Talking about things that, you know, have been pre-validated by the markets. You're constantly worrying like, okay, am I actually good enough? Is this actually all right? I mean, if I have a bunch of people that ask me questions about my own personal life, how could I be an impostor about that? I'm just answering questions about my own personal life. Do you know what I mean?
Yeah, exactly. That makes sense. But you mentioned that you did have imposter syndrome before.
Yeah. Yeah. I I had imposter syndrome for sure. And I mean, you're always going to have that. Uh, heart surgeons probably still have imposter syndrome when they do heart surgery. So I think it's just like kind of recognizing that no matter what you do, where you are, you will always have that. Um, when you know, like the Diary of a CEO team was scouting for podcast guests and stuff like that. And so it wasn't Steven who reached out to me, to be clear. It was um, one of his team members whose name I don't remember. But anyway, when he reached out to me and he like was like, "Hey, you know, like we might be interested in having you on. You know, here are a couple of slots." Uh, I was just like, yeah, I felt the imposter syndrome kind of come back a bit because I was like, aren't you guys like JD Vance just on that thing? Like, who the hell am I?
Like, like 50 million, you know, just that's what it is.
Yeah.
Same thing with um, Mr. Beast sending me a text. I was just like, "Well, really?"
"You sent you a text."
Dang. Or DM.
Yeah. He sent me a DM. Yeah. Yeah. I was like, "Isn't there like somebody else you could talk?" But, you know, at at the end of the day,
I think if you just treat I know it sounds kind of stupid, right?
That's so funny. I'm finding my answers to questions are just getting dumber the older that I am.
But it's I feel like it's like, okay, this is kind of a wild take, but I feel like it's like kind of like you go on top of the mountain, you know, trekked for 4 years to like go visit like the the yogi that like knows the answers to everything and then you're like, what is the meaning of life? And then he's just like, good food, you know, it's like hard-won lessons that you'd only get if you've actually done stuff.
That is hilarious.
You know. So anyway, the answer is not food.
Yeah. Yeah. No, no, I don't want to make to equate it, but it it is really straightforward if you think about it. It is really just, you know, you how can you be an impostor if you're just dealing with things that you actually do and and sort of work within your business? So, when my first video was like, "Hey, here's how I made $48,412 or whatever the number was." I was just walking people through everything I was doing on a daily basis. How could I possibly feel like an impostor if it's just my life that I'm talking about? So, the the key here though is Sandy, if you want to be successful on the internet, you have to have a life worth talking about to begin with. And so you do have to like become interesting rather than just start talking about stuff without actually having achieved something genuine in an industry. You know, go and achieve something genuine in an industry and then come back and then make videos about it. You know, most people will will kind of put uh the cart before the horse, so to speak, they'll start talking about stuff on the internet before they really are good at the thing that they're talking about. But if you are good and you just talk about it all day and it's just like, "Hey, here's a system I built for myself that made me 48 grand." How how could you possibly, you know, be paralyzed by imposter fear? I don't think I don't think that's reasonable.
So, the key is you have to build something that's interesting or you need to live a life that's kind of interesting for people to hear about and then you can talk about that. Make content out of that. Did I hear that right?
Yeah, I I'd say so. That's a reasonable paraphrase. It's just like do do really, you know, cool things first. Don't just like talk about cool things. Um, you know, the reason why I I feel like far less of an impostor is because the stuff that I talk about is just stuff that I'm always doing in my day-to-day life. I don't talk about stuff that I'm I'm not, you know, good at. So, somebody were to ask me like, "Hey, Nick, like how do you sail a boat or something?" I would not be like, "Well, sailing a boat's very straightforward because I don't know how to sail a boat." You know, I'd be like a total idiot and I'd feel like an impostor trying to tell somebody how to sail a boat. But because they're asking me specifically about like AI, automation, you know, building a business from stage one to stage three. Like, I can answer quite confidently about that.
Gotcha. When did you first get into AI, Nick?
It was back in 2019. Uh, I was experimenting with a little known model called GPT2, which is now obviously the grand granddaddy seven ancestors up to GPT 5.6 soul. I was um using it just sort of as a almost a thought experiment to help design little hooks and titles and stuff like that for articles that I was writing. At the time, I was a freelance article writer because um, you know, my businesses weren't doing super hot, so I needed to supplement the income with just whatever the hell I could do at the time. And I was lazy, so I was like, "How the hell do I get a robot to do it for me?" And yeah, so I was experimenting with GPT2 and it was kind of bad. But then GPT3 came out shortly after. And I was like, "Oh, I'm so stoked that I got to spend this time learning how GPT2 works because now GPT3 is out and I could just borrow all those learnings and make it happen." And I found that like GPT3 was, you know, not a small step up, it was a massive sort of unlock. And yeah, then I started implementing that for all of my writing clients. Um, one of my friends at the time was like, "Dude, you have something really cool in your hands. Uh, I will guarantee you that I can help scale this business." And I think he said like $10,000 a month and then if not like uh I'll just do it. I'll I'll pay you or he had some insane offer and I was like, "Sure, no, fine, whatever." But he did. Yeah, that was my first like real big successful business, One Second Copy, which was Skil Millionaire. been playing around with AI for a while and um, you know, I I think I've looked at enough LLM outputs at this point that I would be able to spot like a slop comment from space.
The second it doesn't even need to be an M dash in there, I'm just like, like I know.
No fluff. That's like.
No fluff. Yeah.
That's a big thing. No fluff. No this, but that's very interesting because I, correct me if I'm wrong, Nick, a One Second Copy, you started with your friend and then but he dropped out or he decided not to do it. Did I am I making things up or no?
Yeah, I think about the other my my subsequent business Left Click um because no one actually left with One Second Copy and we uh we crushed. We actually had somebody offer to buy us out, which is interesting. Uh, that was like the first time I'd received an offer of that magnitude. And I mean, to be clear, the offer wasn't massive. It was I think about a million, a million dollars, but it was still like, holy [ __ ], somebody wants to pay me a million dollars. It was like the craziest thing ever.
Yeah.
Yeah.
That's insane.
That was fun. We didn't end up taking the buyout offer because uh we just calculated that we would make more money keeping the business and so we kept it and then we did.
But still pretty fun.
But then like maybe let's go back to Left Click a little bit because your friend, your partner left and then you almost gave up on that business but then like something major just happened after you're about to give up.
Yeah. Yeah. Um, so for the benefit of the people that don't know, Left Click was um, so after One Second Copy had done really well and we were making like 90 grand a month, I was really stoked about it and I was like, "Okay, let's go all in on this." But then ChatGPT was released by OpenAI to a general audience. And you have to understand that at the time, nobody even knew that AI could write anything. But when ChatGPT was launched, basically a million people were AGI pilled um instantly and we're like, "Holy crap, I can get this thing to write my content." And so immediately after it was released, One Second Copy's margins started tanking and uh our total revenue started tanking as well. And I started being like, "Holy [ __ ], what the hell am I going to do? How the hell are we going to make money? Maybe we should have sold the business and stuff like that." So, my business partner at the time, Noah, and I, you know, we had a lot of long talks about this and we started thinking, okay, you know, rather than work in a business model where AI destroys us, can we find a business model where AI will let us grow faster and better? Essentially, can we find a business model that grows in lockstep with AI distribution? Because as more people learn about AI and they learn about their capabilities, they'll naturally be interested in employing it and implementing it in in businesses. And so I have to thank my friend Noah for this because he I think his father ran a software development consultancy and he was just really interested in like building systems for people as a result of seeing his father do it uh basically his whole life. And he was like, "Hey, you know, we could probably just like sell the systems that we built for One Second Copy, but to other businesses." And I was like, "Oh my god, that's the craziest thing I've ever heard. Why don't we just copy and paste One Second Copy systems into all these other businesses that are content-based?" And he was like, "Yeah, let's do it." So that's how we started uh Left Click, which was the AI sort of automation agency. And I don't remember when this was, this probably back in like 2022 or something. I got to figure out my dates.
Uh, whenever ChatGPT was released. And yeah, I mean, we just kept on trucking with this sort of like custom automation consultancy model. And so we did that for like, I don't know, probably about a year. I think. And things were going okay, but the thing you have to understand about software consultancy is, especially when it's like a custom sort of bespoke agency, is every client you get usually wants something different and you're building it custom for them, right? And so you suffer from that same problem that I was talking about earlier, sort of between stage one and stage two of my little like service business road, where because every single build is something totally different from the previous build, you can't really carry that experience forward and you can't really get better and more systematized at how you do it. At least it's difficult to. So yeah, we tried hiring a bunch of people to scale this business model. We tried a bunch of different approaches. We sold everything and anything under the sun. And we worked with a bunch of really cool businesses as a result, but we were never really capable of cracking maybe like 35, 40,000 bucks a month with that. After we just kept on hitting our head against the wall, you know, Noah and I had had a chat and we were like, "Okay, I think we're just going to shut this down and uh, you know, maybe just spend our time and energy doing something cooler independently." And so he took off and got blessed um, you know, doing really cool things. Cuz I ended up working with a couple really cool companies and uh, I ended up with a few clients and it was it was fine. And then we did that for a few months and then I I realized like, wait a second, I feel like we're missing something. Noah and I were always building custom projects for people. Why were we building just custom projects? Maybe I just haven't looked at this right. And then I had a really big unlock. I had a client that wanted basically the exact same thing as one of my old clients. Like word for word, just happened to occur. And I was like, "Oh, I love it when this happens." because then I just get to copy this system that I built for the old fella for the new one. Easy. And I don't remember how much money I made, but I made like several thousand dollars in maybe an hour because all I did was just copy the same system verbatim, you know, change the colors of a chat box or something and then deliver it. And then I was like, why don't I just do this all the time?
Yes.
And that's Yeah, that's kind of how I discovered productization. So again,
That's what it is.
Not rocket science, right? But uh, goddamn was that a hard one lesson.
Gosh, right. Not Yeah, you keep saying it's not rocket science and you explain things so simple, Nick. That's the fascinating part. It is. It is so simple the way that you explain it. But not many people can do it. So why do you think many people go to fail versus you didn't fail?
Yeah, I've done some reflecting on that recently. At the end of the day, I think it all just boils down to how long you're staying in the ring and then how uh how much volume you are doing. The human brain is a remarkable organism. If you just feed it enough data in a quick succession, you will learn how to, you know, improve. Just think of a child. A child's brain is like newly formed and we're just throwing all these random sounds at it. And over the course of about a year, it learns to distinguish between these random sounds, which I mean, if you were to look at like the graph of the sound, it would mean absolutely nothing to you. But the child's brain intuitively understands that you naturally learn like what the different phonemes are, how all of that works. Like why? Well, the reason why is cuz people are just around them are talking all the time. And so the same idea of like a kid learning how to speak based off inputs that they had no idea conceivably of understanding just like a year ago, I think can be applied to virtually anything. And it can definitely be applied to business. Some kids take longer to learn, right? Some kid might take a year and a half. People would call him a slow kid. Sure, whatever. Some kids are they take much less time to learn. They might be like, "That kid's a genius. You know, he learned what other kids learn in a year in like 6 months." Personally, I think the difference is just the amount of volume of stimulation that they received during that time period. I think that uh barring, you know, physiological issues, the kid that learns and picks things up faster probably just had more data for his wet, spongy brain to soak up. And the kid that learned a little slower probably just had less, you know. So I think about um business very similarly, like the reason why I was capable of succeeding is just because I just stayed in the ring long enough for my spongy brain just to pick it up naturally and then learn how to speak the language of business, let's say. But you can apply the same thing to anything. People commonly start working out and then, you know, they worked out 14 days in a row and on the 15th day they say, "Ah, my back hurts," and then they leave. Well, guess what? It normally takes at least two to three weeks to see any sort of progress whatsoever. So, you've exited before you've even gotten to the good part, before you've even seen the fruits of your labor. Most people that quit in businesses do so heavily prematurely. And it's just because they haven't stayed in the ring long enough to sort of start that positive flywheel. In my case, I was just very poor. I needed to I needed that money. I I was just like, I'm going to die or, you know, win. And uh, yeah, I just happened to stay in the ring for long enough.
Yeah, that's awesome. So, I I think you mentioned this before, right? The your mom when she sent you some clips like $54,000 a year, apply for a job, but you were really poor. So that's probably the reason why your mom were keep sending those stuff during that time. But what made you not get a job and just stay in the in the business lane?
You know, part of it was probably youthful pride. Like I just didn't want to admit that I I was wrong. Uh, you know, I was genuinely worried about being evicted at a certain point in time because I just did not have the funds to make rent. And uh, obviously when you're in that situation, you should probably just knuckle down and get a job. You know, you probably should not be like, I'm going to make it work. I'm going to be a billionaire, whatever.
Although it's interesting how all the best biggest business owners all have stories like that, right? Like I was showering at the YMCA next door. And anyway, but yeah, part of it was pride, but then part of it was also just a logical evaluation of the alternative. In my country, uh, Canada. Are you from Canada, Sandy?
No, I'm from Korea, but I lived in Canada.
Okay. Alberta, Strathmore. That's where I live.
Oh, really? You're in South? Wow. That's wild.
Yeah.
Well, a logical evaluation of the alternatives. If you just figure out what the average amount of money that the average person in your city makes, if it's anything like my city, when I did this math, uh, it'll probably be somewhere around like $50,000 a year, maybe $60,000 a year, but let's just use $50,000. The average person will also start working at 25, and they'll stop working. Let's just say around 65. So, that's 40 years. So, if you just do the math in your head, over the 40-year time period, they produced $50,000 * 40 years equals $2 million of value throughout their life. That's not a lot. That's not a lot at all. A person's life produced $2 million of economic value. That's crazy to think about. And I'm speaking again in CAD, not even USD. So, I logically just kind of looked at that and I was like, do I think I could make more than $2 million? If I just threw some wacky thing at the wall and just tried non-stop every single year for the next 40 years, what do I think the odds are that I'd be able to make more than $2 million? The answer to that question was like pretty damn high. I think I'd be able to make way more than $2 million over that time period. Are you kidding? And so, that's what I believed in. And my family was telling me I was wrong and my friends were telling me I was crazy and everybody was like, "Nah, dude. You can't do this. Nobody around us does this. That's wild. Only randos on the internet do it." But I was like, "No, I feel like it makes sense." And I was clearly willing to die for that conviction. But uh, yeah, I just did not want that alternative.
That that makes sense. Okay. So you just mentioned something gold over there, which is I mean consistency is so important. You were just keep pushing forward. But when there's negative feedback around you, which you're important people from your important like mom, dad, or your best friends saying that, nah, I don't think this is the right way. How do you overcome that challenge?
If somebody gives you feedback like this is a terrible idea, it would be stupid of you not to at least consider it. So, it's not like when my family members and my friends were like, "Dude, you got to stop doing this." I wasn't like, "Do they have a point here?" But that's the thing. I didn't just take them at face value and I didn't just take my own beliefs at face value. I actually went through and I logically computed the probability of me achieving this thing or what the probability would need to be in order for me not to make it a good choice. I looked at the jobs. I literally like I back in the day before ChatGPT we had Google. So I was googling like average salaries, you know, average amount of time worked. I I did the math and I looked at it and it was right in front of me and I was like, this is like somebody telling me the sky is green. The sky is not green. The sky is blue. But if everybody on Earth tells you the sky is green for long enough, eventually you will look up and you'll be like, [ __ ] am I color blind? And that's fine. It's just, you know, figure figure it out. Like figure it out yourself, I guess, is the point that I'm attempting to make here.
Got it. That makes sense. This is like kind of switching the gear, but I'm curious because you said no to a Diary of a CEO, right? You didn't go. You end up not going there.
Yeah. To be clear, it's not that I was like, "No, I don't want to be interviewed by you guys." In fact, I was really game to be interviewed by them. It's just uh the availabilities they gave me were infeasible logistically. They were very, very difficult. I just could not make it. When you're a small content creator, sort of like I am relative to some of the big wigs that are on there, they sort of, I imagine, probably slot you in kind of last second, it's like, "Hey, you know, we had X big wig over here and he couldn't make it, so you want to fill in? It's uh tomorrow and it's 20,000 kilometers away." And it's like, "Oh shit." So, I just had a lot going on, so I couldn't make it.
Got it. That makes sense. And what about Mr. Beast? Um, did he want to work with you? Is that what it was?
Yeah. Yeah, that was so sick. Okay. So, yeah, he sent me a DM and he was like, "Hey, Claude, man, like I want to learn Claude from you." Uh, okay. I don't remember what he said, but I was like, "Sure." And then he's like, "What's your number?" And then I gave him my number and like two seconds later, he's just calling me. And I'm like, "Holy [ __ ], that's like the guy that like buys grocery stores and traps people inside of it. What the hell is he going to do to me if I don't pick up this phone call?"
So, I picked up the phone.
Anyway, and then he like was just chatting with me about what he wanted. I can't talk too much about it because obviously I'm at the ass.
But, yeah, and then I ended up um going there. Like he they ended up flying me out to North Carolina, hang out with the hang out with the crew. It was awesome.
Um, God, what a bunch of killers. And then yeah, I ended up like helping them with a bunch of AI stuff and now we have a contract. So,
Yeah, like we work with the team every month. It's pretty badass.
Congrats. That's a big deal. That's a big deal right there. Yeah. And then you can even talk about I mean, that alone just puts you up there. You know what I mean? Mr. Beast is clearly number one on YouTube. Um, yeah, that's so cool. Hey, Nick, I know you're short on time, but I do have a couple more questions I would love to ask you.
What inspires you, Nick, or what motivates you?
You know, initially, I would say it was financial. It was entirely I need money to be comfortable and secure with my life. But eventually, you make so much money it is unreasonable to think that you are not secure and stable in your life. And so six months ago, I had to really really figure this out for myself. Uh, I was like, I have more money than I could ever possibly need, and I don't really know if continuing to push for money is really the way. And this is in spite of what I talked with you about before and my $500,000 a month goals. And so I've sort of shifted my mindset around motivation um on that end. And I realized because of my scarcity, because of just how much money I I felt like I wanted to make and how much we talked about at the dinner table at home and how it basically controlled my whole life, this idea of making making, you know, sufficient capital because of that and because of what I did to solve the the goal, I now have a really big platform and I actually have the opportunity to genuinely positively impact the world. I did not have that when I was broke as hell. I did not have that when I was like, "Holy [ __ ], am I going to be able to pay my my rent or eat rice and beans for the rest of my life?" And so I've almost been like given this gift of like impact or the potential for impact by, you know, the work that I've that I've done. And I've realized that like I'm probably one of the people that are best suited to have like a big knowledge impact on um, the automation of the economy. Uh, I was trying to calculate like total impact based off the number of people that watch my content, the percentage of those that probably have businesses or work with businesses, the businesses have already helped that have dollar sign outcomes. And I tried to estimate like a like a dollar sign GDP impact. And like it's it's pretty big. And so my motivation now as opposed to just being like, "Hey, let's make as much money as possible because I love money, of course, but I don't want to make that my end all be all." I feel like I can significantly accelerate the transition to a more efficient economy. And so my content is sort of to that end.
That's awesome. Wow, that's fascinating. Do you have any goals for yourself on a personal level? Not 500k. I know that. And then next we'll be in 1 million, but just out of curiosity for a personal thing.
Oh, yeah, that's really interesting. Um,
Marriage. Just kidding. I know you do have that. You're like.
At some point.
Probably at some point.
Personal goal. But is that a goal or is that just an an inevitability?
I don't know. It's I think it could be a personal wish. We can say whatever.
Personal wish.
Personal wish. I've had this like silly dream ever since like my friend got me really into cooking, which was cooking at like a Michelin star restaurant, which I know sounds dumb.
Really sounds dumb, but like cooking at like a Michelin uh uh restaurant like like fusion.
Like some form of like Thai Italian fusion or something, one of those high-end restaurants and just giving it my all. And like I I'm confident that if somebody eats my food, they'll be okay with it, you know? Like they won't like be like, "Send this back to the chef." So that would be a really cool personal milestone.
Yeah. You're like you weren't joking when you said you're good at cooking. You're actually really good at cooking.
I mean, you know, I haven't like taken a cooking uh haven't gone through cooking school or anything, so I'm sure I lack variety of fundamentals, but I can make a roux if that's what you're asking.
Yeah. Dang, that's so cool. Okay, that's awesome. That's that will be your personal goal that you're going to hit before before your next phase. I don't even know.
You know, if you're connected with any of these big restaurants, Sandy, let me know. It was pretty fun.
That's awesome, dude. All right, I have like a lot of questions, but I'm going to really ask you just one final question, right? And then actually two final questions. Sorry. The one question that I've been dying to ask is I don't want to sound negative, but then let's just pretend, not pretend, like let's just say you only have like a month to live. What would you do or what would you regret the most if you only have a month to live? I'm I'm not saying anything negative, but I'm just curious.
Like what would I do or or what would I.
What would you do and what would you both what would you do and what would you regret?
I feel like if I only had a month to live, I'd probably I would create so much content. And I don't mean that in like a holy [ __ ], he has a month to live and he's just sitting in front of a camera. But if you think about it, if I have a month to live, then that means I have a month to give. And what legacy would be better to leave than just trying to help as many people as humanly possible with the content that I create? I'm sure the content would change the tone pretty quick and I probably wouldn't be making content about second brains are dead or whatever I made a couple days ago.
But uh, yeah. Yeah, that's probably what I would do. I think people really need to have it impressed upon them just what a change is coming with AI more broadly. You know, it's one thing when we automate little workflows here or there, right? But I mean, these these models are automating like human value production itself. And so I think I have a lot of interesting things to say on that front and I would probably just do whatever I could to say as much of it as humanly possible before I kicked the bucket. And then what would I regret? I would regret not having done more of that, which is a great thing to reflect on. Maybe I should record a video after this.
You should. You should definitely do that. I I've been in the funeral industry. That's where my sales background is from. Meaning I've been I hung out with thousands of different older people, like I'm talking my 80s and 90s and some people 100.
So that's something that I do think about very often. What would I regret if I die tomorrow? Like, what should I do today? That's something that I always think about personally. So I was curious if something like that question is in front of your head right now, like what would you do?
It's a great forcing function for clarity.
Yeah, thank you. Is there any last thing that you want to share to the audience? Nick, one last thought.
Yeah, I've had a blast being here. Sandy, you are absolutely crushing it and I'm stoked as hell to see it continue to climb. Um,
Thank you.
Can't wait to see you get to step four ahead of me.
Just a couple.
Yeah.
And meet Mr. Beast.
Stones throw away. And meet Mr. Beast. Yeah. Hey, Jimmy, you in there? Jimmy.
Jimmy, come here. You're next. Just kidding. Oh my gosh. Thank you, Nick. You're the best. Thanks for being here. I know your time is so valuable. I appreciate you being here.
No problem. Thanks, Sandy.