Transcription
We saw that we live from Thursday of sexuality, a marketing ace or bad my room, to the flagship product policy of the brand, the product, the product range, the Acadians of the product. It is now time to set the selling price where we see it treated within the framework of the pricing policy, a year, a show that makes other malicious acts not mark this on stilts in Avoriaz or internationally. Where is the price? The cry is the monetary counterpart of a good or service. It is the monetary value of a good served. Ciani Alim, the email, Ir, and tonight's one-woman show, good or a service. So, face against the modes of price determination or the mode of price fixing in October that hurts this BO1, the main lack of housing FHA beat the methods, okay.
One, the method based on cost, one confronts Basa and abstains from Alma Sarif, because the method based on demand where there was to judge neither handball nor a hair in the soup, I don't see the future, the Malbec Kosovo clientele, the mill girl if you have Rome 1915 horses, the DAF of offside whistled Kong China, eldest son of the company, the match scripts will not tell me where the regulation is, it is for us who Gould, while this match because it is not at all the case. Let's start first with the cost method, this cost method normally that three to Ina is there the determination of the costs, if one does not manage to interrupt it. For example, we can understand, for example, having linked in a box or Cherif Islam Casa boutiques, Whitney China, India, vitiligo images, our Britney for multi-lemonade accessories, the headphones, the chargers, to Gilles Cazade Obama, besides, as it is said, water accessories on the carafe, a very promising season, either to report his late match to his son Karim, sexy from Landau home, Alexis the KNB Africa to think that Rajhi Bomber Maxx, beautiful thrashing, won the race in the middle of the sea, she said it, Marc Larre, the mayor, notably said the maintenance Malboeuf Solinas, it happens in Rome.
Alain Daumas makes the managers scarce, it's now the direct charges or the direct costs, it happens in Rome, my beautiful hard-hitting habit, for me these are coulis and directly to the purchase operation, and slugs arrive, Lee Mambo Samba Sow Nantes 1-2, the manner, and if there was occasion for that, this is what we call indirect costs of the Indian eco, will continue the example Dianaba, its form indicates this, at the same time stock creator, the distribution of indirect charges or the indirect costs of simple bingos, a threat arrives directly, Walt Disney is an article, the methods to the queen of lunch feels, you are neither an article at Mas de l'Ile Chile, nor hunger says the article, Jorge Semprún of quality despite his discomfort in this regard, he as indirect charges, the craft that mocks or indirect, they are not linked only to one product and are linked to all products in an indirect way.
Gilles Daveau Chambéry who fixes variable costs, fixed costs are costs that do not change with the level of production or the levels of sales. Danny Masa arrives very quickly at Al-Assaba Nesbitt in jazz to widgets, the beautiful Italian Dream money to the team and the Daily Telegraph accessories. First, what disease in the hospital where he goes, article fixed charges, Magid Abraham seeks new variable costs, variable costs, Camille such as the merchandise, the merchandise, purchase of merchandise, it is a variable cost, okay, and they lodge at the radial screen, red, at the bottom of the face to her darling Pzev, July rejoiced the Roman Teulet media library, electricity trio Maria Flow Bolt who will run Lebanese marriage that we used to do suddenly as concordant all day long, on the other hand five by Claudine Mbuya etc. Bush on her cheek, she has electricity or the cost of electricity, the variables at her table, electricity was then a year, the Pinard costs fall, the bar faces understood selling price, and the king saw that Bach to Makaridze, what we call analytical accounting, the info that angers like a gift, the cost price in Venice, not the new program, Meda left the confines of the exercises or a practical part, not of the part, but in the end we would say the pumps of separate exercises, Andy McLaren, let's see what we call the cost price.
The cost price, Chnaoua, or objects, Guillaume said, and that costs each Amelia Island indicates Andy, the direct charges plus the indirect charges, okay, plus the fixed costs plus the variable costs, about fifteen friends and the hills of the drama in the article, half-time 1 in Madrid, phone accessories, headphones for 7/3 6-1, my saliva, the bad full draw that the article insists on, drama according to Moussa Ibrahim, will open in case NATO puts the cost price for me to read, web, the headphones this morning suit me.
We speak of the commercial margin, the profit margin, Hamish arrived, conceived in the form of a percentage in Canada, Djamel B indicates Serge at the round of simple exercises. So an opinion against the blows that Claudine Normand will have, important characters, Paul Albert linked the economy of scale, the economy of Shell Oil when the company seeks to minimize its costs by maximizing the quantity produced, Annie, this economy of scale or we minimize costs in order to maximize profits. So, internally, optimize the use of oil and production factors that I finally had from the manager, it's low, we need on Monday the minimization of costs that with this month of cost minimization point of profit maximization. This cost minimization led what Jay Kay Gee through what is called the experience effect or the learning effect at the end, which leads employers, employees who already have a drone, an experience that must read the article and is undoubtedly the duration that is inferior to the duration said to someone who is a beginner or to frame there the learning effect, makeup of strength in the town with lower cost, Daniel Lamarre, the margin normally that leads earlier comes the commercial margin or profit margins, Wolf, however, well the Malbaie, homage to Harry Shearer or Germany that came to me from the cost price of the championships, the product in Gaza and the slugs.
So the image because we have the right, the price, the price reflects an image, Hamiani said, Anna Cabana Katsoras, let's not attack Michel 7, since between a car for example that costs one million five hundred thousand, automatically when we hear the price, the first time our six luxury cars, because a car, the video output but improves the face, it's an entry-level car, it's a car that is within everyone's reach, the term app that was an image, its luxury image is worried, which is faithful to Oslo, a positioning that counts. First a small word, Shoah, the chipmunks to read the mode of price determination according to demand.
Finally, we will note demand, demand elements of the clientele. We will make it funny for the clientele between the psychological price or the acceptability price. The psychological price, that is to say, the price psychologically acceptable by the majority of clients of the Watchmen, the bike team, the trouble to empty the clients, the striker Mittal. So, what he did, as indicated by Recula Trice Aubry, Cumbia of the American Jim Bell. We have the calculator last March, the Mennekens calculator, hockey, the curator plays Works and Black the brick, the already empty carcasses at MTL Mike Blake. We will have it, it is a price that is logical and psychologically acceptable. Before that, they forget that we name Andy calculator Barça, the best of Arab questions, the disappointments of the low confluence and Rodez at his request and Maurice against this band asserted M free 4 GB II, this is already not psychologically acceptable. Where is the metal, the head, as in many questions, the team sometimes makes one understand a survey, place a psychological price water heater, it's not a law. From what price would you not buy this product because you find it too expensive? The last one was there as he holds on to Cancun, we reached the Tamara Pzev brand, what are two below what price would you not buy this product because you, the juries, judge Lee to be of poor quality? And Annie, when the Minatd ML match and the challenger, because to burn a body, it is of mediocre quality or insufficient quality. Neither are there masses that attract. I owe you that they do what they do there, the tap normally, the table that marks all false emails, the exercise that conferred three colors. This is an already resolved example to entrust the resolution that Darrad an exercise.
So who knows the price? We will say to Ado, but the proposed prices, from where they are, we will say to 2006, endured during question one, a year, question one is the people who say that the price is too high. Question two is the people who say that our price is too low. So compared to where they are durable at 0 descent who say that the price is too high, so a lake at long second Mateja, that of the agreement will be matted, a haf, the exercise is just a diversion and their statistical analysis of the exercise added statistics does not leave question one about fifteen euros RFI. So F.I., the relative frequency for maintaining the cumulative increasing frequency, the soles, question of size and F.I. at Pino, the cumulative decreasing frequency, mini-week leaves the bacs in Corsican statistics or the Schwizer statistics family in Laval Agglo, whatever the link to the video. The consumer has the cumulative frequency, the frequencies, but a beast, Qandil Oad, an annoyance, percentage of non-buyers and people at Lynch, no doubt the cumulative between A and B1, D90 plus health equals 100, zero plus 87, 86, the 60, 66 that I have the totals that Magna A + B, they are 100 percent of people, they will not buy light and Cherif Chammari feels less than 80% of the Russian market, so 20% will be at 66% versus, so take four, Y celebrating % - danger won 1 to the percentage of buyers unveiled the devastating poll like the one found in Cuba for polls where it corresponds to the psychological price. We have the psychological price of 1600 durable from the Senate of article L.
Here is an exercise, Akiko, the exercise, she also has the price line, we will say one of the two excessive prices of people who discuss excessive prices. We have insufficient quality, it is the person who says that the quality is insufficient. The work to be done which aims to determine the psychological price, a certain number of points at the level of controls, etc. Here is the proposed correction that Machina, with the beautiful Bauchi table where there is only in column form, we say after excessive that was insufficient. The table that hovers over the scene, the first three colas in battery, magna cum of F.I. died the price of F1, there is the quality, okay. F.I., as a reminder, he says Suresnel x 111, 0 over two thousand times 100, 200 over 2300, and so on. The attack has F.B.I. the following results, J of quality also the following results, which has only a cumulative effect of price growth, she assumes, I believe that saved the price which is judged excessive for qualities given that it is judged insufficient. Kendall at E.F.I. cumulative decreasing.
So J.C.C., we see Canardo for example, the weekend 2-0 of galas, 00 + 0 is pink or plus 10/10/10 + 27 against + 26, 55 years old plus 25 is 75, 75 plus one is 90, 90 + 10, 100% cumulative decreasing frequency, hammer 100% of 100% - 30, 70, 79 times 55 against 15.7, Montac 35 - 15, and so on. So here, a resentment at the percentage of non-buyers, the person who will not buy, there is and F.I. ceases Diane taken at F.I.s, these are the quality deadlines, neither line frequency cumulative the price at cumulative frequencies of the three probes and the quality zero + 116, 108, 77, 78, 5 years and 60, and so on. A desk, the cumulative of these two columns and subsequently annual percentage of buyers who has only a duo 100% minus this column and 100% - 100% is zero, the most beautiful and the hottest never sat on it there, as sure as I am worth Akbar in Dakar for his black bread and corresponds to the psychological price. So the psychological price is 5 dirhams, this patient, the X-axis Nuba who always occupy the competition.
So competition - Monein pharmacies, well there, when I wanted to send the last ones are automatically admitted, he loved African art in Louis, which makes a new international opinion come out simply through questions. We ask Thomas questions about competitive intelligence and you have to know how to ask questions, how to research information on those on its suppliers, etc. So, unfortunately, according to the competition of the thermal baths, not competitors, or the clan, I will say, I tarnish the competitors or lead to calm the competitors, Oracle Jean Lassalle, the objective of the company, the help of the company, Canada means the company Lavoye to develop the brand image, we will say luxury image, aim for good high-end quality, luxury, Brikk words to yesterday's march, Castaing new products on the market that do not exist among competitors.
A lake treating it as a skimming strategy or high loan policy, generally a skimming strategy, meaning we set a price higher than that of competitors. Cambier, you will get the world and comfortably, because on the way, competitors such as I am worth and which the F.B.I. said, wow, we say market shares, made sales, say plastic comes out and which is conducted on a bribe, it's even very strange, I lower them, we see Zinoussell, the market shares diaries, we attack the market shares, Cuba concerns the penetration strategy.
Penetration, generally it is used by new companies on the market that want to penetrate a free market, not this Thursday, there will be a penetration strategy, Gilo owes his fate from where market shares, Wen, the strategy consists of setting a selling price lower than that of competitors and Cambio, trunk when the world Mona, son of Diane, beasts.
There, the alignment strategy, the alignment strategy, that is to say, who forgot with a price similar to that of competitors, Kindy is invalid, the competitors, we have already caused a scandal, due to a fairly important market share to Alice's objectives, it's just to make sales of a body and to position oneself, for example, as being among the major players in a market or a market leader, meaning alignment strategy is to sell with a price similar to that of competitors.
To Canal via the differentiation strategy, the differentiation strategy, wow, I sell with different prices compared to each segment, and Annie, I practice several different prices, and Michael Bay, the imperial segment, he knows how could segment a Billy talent Rajhi that we follow, it's strange, he who makes nine, it's the product that you're tired of, it's fun, I miss everything so much, yes, indeed, to create the myth in community, the underwater funds, Morjane, there is a moral Ikhich Iraq where it is frequented by high-end clientele, radical to bookstores and are relatively high compared to the Marja law, the assets of Ub, the room is frequented by the majority of the clientele and CD-ROMs which have them, mid-range, normal entry-level, it is very rare that we have not taken life relatively low compared to the prices practiced by the Ohada market, this is an example, other brands of other things, for example, what we generally gave back, pastries and bakeries, they are positioned in the luxury districts, so to speak, oh, bakeries, they are positioned in popular districts, when I see the price difference at Caron Conan, Senate, went with a diamond opinion.
I thank you infinitely for your attention. So Madame Marois, or who flatters, if you have questions, do not hesitate to post them in comment. Okay, me, who has a taste for the fight of sustainable life, are not those of a new program, so one of the changes compared to the old probable ones, but I will try to work on the exercises of both programs, aka the exams this morning. Thank you once again, goodbye, see you in the next video.