Transcription
The next level of your career is directly linked to the quality and strength of your personal brand. So here's what I mean by quality.
By quality, I'm referring to your brand's consistency. In other words, your brand, does it express the same thing? Is it consistent?
The other quality metric is in your congruency. Are you congruent from the inside out? Do you say you're going to do something and do you actually do it? That is congruency.
Quality, brand quality also refers to genuiness. Are you genuine in your desire to serve other people to utilize your skills and your expertise in ways that help others?
Your quality of brand also refers to the standard, the level of standards. How high are your standards? How consistent and congruent are they for who with who you say you are? So that's the quality of your brand.
When I talk about your brand's strength, I'm referring to its reach. So how far it will go. I'm also referring to its clarity. In other words, you know what you want to convey as your personal brand, but what about other people when they perceive your brand? It does it match? So, is it clear? Do they understand what your brand are brand is and what what you stand for? Or do they always misunderstand it and misinterpret it? So, that's brand clarity.
And the last thing about your brand strength is its staying power. Staying power means how can it sustain its presence in your marketplace? Save this post when you build your personal.