Transcription
When doing business in China, there's one key concept to understand: Guang. It's not easily translated, but think of it as a network of relationships built on trust, respect, and mutual obligations.
So, in China, GUI is like an invisible currency. Without it, you're just another salesperson. With it, you become a trusted partner.
GUI isn't just about knowing people; it's about cultivating genuine relationships over time. Business doesn't come first; relationships do. This approach might feel unfamiliar if you're used to transactional sales, but patience is key.
Building one she means getting to know your client personally, whether that's through dinners, social events, or learning about their family. It's not about rushing a deal but creating a long-term foundation of trust. Once that trust is built, the business will follow naturally.
In China, gu isn't just helpful; it's essential. It opens the door to deeper relationships, meaningful partnerships, and lasting success.