Transcription
What's holding people back from excelling beyond average? Do you think it's talent, belief?
I think people don't do very much. I think people do a lot of talking about doing and not a lot of doing. And I think it's the doing that does everything. And I think that's the and whether it's lack of motivation, lack of focus, lack of like lack of a hundred different things, um it just comes down to number of actions taken per unit of time. And I think the vast majority of people just wildly underestimate the volume that's required.
And I think that's like I I I hit on this so hard because like like when I'll tell you a story to illustrate the point. When I when I had my first gym, I had a mentor who told me that he got all of his leads off of flyers. And so that's what he did. And so I put out a flyer and I waited two weeks and one guy called me and said, "Hey, you dinged my Mercedes." And I was like, it's the only call I got. So all the men were up two weeks later. And I was and he's like, "Hey, how'd that go?" And I was like ready to give. I was like, "It didn't work." you know, like and he was like and he like totally took it in stride and he was like, "Well, what was your test size?" And I was like, "What do you mean?" He was like, "Well, what was your test amount?" I was like, "Well, I mean, I put out 300 in total." And he was like, "Oh, man." He's like, "Hard to know if anything's going to work with 300." He's like, "We test with 5,000 per batch." He's like, "And then once we find a winner," he's like, "We do 5,000 flyers a day." And I was like, "Oh."
So, he's doing 150,000 flyers a month for his business and I had done 300. And this is why like I think the vast majority of people dramatically underestimate how much volume it is. Like I mean right when we started this you're like seems like you tweet all the time. It's like I post that often on a lot of platforms now. Tweet Twitter is my my home base for how I where everything is generated from. But like we make 450 pieces of content a week. And so people are like, "Hey man, I've been making content for 90 days." And that would already put them in the top, you know, 1% because everyone gives up. But if you actually made a post every day for 90 days, be like, "It's amazing. That's 90 posts." Uh, I do that in two days. And so, but they get there and they're like, but I'm not Mr. Beast yet, you know, and and it's just and there's just people think that someone else is doing two times or three times as much. But it's more often that they've done a thousand times or like two 10,000 times the amount of work that they have. Like if you count the amount of videos that you've put out in terms of longs and shorts or minutes of content that you've put out over the last four or five years compared to somebody, it's not even it's like it's so so ridiculous the discrepancy.
Same thing with sales guys. They're like, "Hey, I've been I've been selling for 90 days." I'm like, "Okay, so how many calls a day do you take?" And they're like, "I end up taking, you know, five or six live calls." I'm like, "Okay, so you've been doing it for 90 days. You've taken like 400 live calls." It's like, "Okay, well this is John. He's closed 4,000 deals. Not calls taken, deals. that's why he's better than you. It's just like there's just a dramatic misunderstanding and that probably with a 30% closure he's taken 12,000 calls. It's like he's done 300 times the work you have. Like it's a lot or 30 but like it's a lot more than people.
So how do you compete with that guy? Cuz I bet there's a lot of those guys out there.
You start. I mean I think it's like you just start. And um I think it's like I think a huge amount of the delay that happens when people are starting out is the amount of time it takes for them to realize there is no easy way. So they spend a huge amount of time. They figure out what the what how to do it and then they spend a really long time trying to figure out if there's an easier way and then they give up trying to find an easier way and then they just start the hard way because the hard way is the only way.
Real quick I'm going to show you the exact 10stage road map from zero to 100 million plus that less than 1% of companies finish. I've now done multiple times and so I can say with a lot of confidence that these are the stages as headcount increases that you need to get through and I broke each of these down by eight different functions of the business what the constraint feels like what are the symptoms of it when you're going through it and then what steps we actually took to graduate and we've done this across software physical products uh service businesses brickandmortar all of this and it works and it's my gift to you it's absolutely free and so the link's in the description but you just go acquisition.com/roadmap just enter your info and it'll spit Right back to you offering.