Transcription
Literally years and years and years of marketing work can be done in a single week by one person thanks to AI. Now we also get to do 10 times more for our clients 10 times [music] faster. This is the kind of stuff that WordPress agencies have been charging their clients tens of thousands of dollars for. I'm going to share my screen. You got to see this.
>> Cory Haynes is the founder of Conversion Factory, the SAS marketing and design agency. The next thing >> presented by Zapier, the AI automation company. Building with AI is so freaking fun. But getting users tough, right? Well, today's guest created skills that makes it well, really easy. He's going to walk us through how to do it right now. Here's my challenge to you. Let's take a single business and show how your marketing tools could help them.
So, this is Sahil Bloom. He wrote this post saying, "There's an incredible opportunity right now for someone to build a $100,000 a month side hustle and AI concierge. Basically, just go to people's homes and set them up with all the AI tools they need. Here's a guy who just a few days ago decided he was going to build that business. It's called Setup Claw. Here's what the site looks like. How would you improve his business? Turn it from like a really cool side project to something that actually produces revenue."
>> Yeah. Yeah, I mean first of all we need to make it more than just a single page website. We need the actual marketing for it. I'm a huge proponent of the SEO. So I can show a lot of SEO use cases and I think that uh right now people are going to be googling and also asking the the chatbts and AI chats about how to set these kinds of things up. And so we can create a lot of pages and just basic foundational marketing pieces probably just in under an hour that can showcase how he can start to expand beyond just having a single page website um and be more discoverable around the web which is a more mature marketing function.
>> Okay, let's see what AI can do for marketing. You want to share your screen?
>> You need to open your terminal and then you need to install a project called Node.js. I'm going to skip through that now just for the sake of time. Once you have Node.js installed, then you need to install cloud code. If you can figure that out, I mean, you're still like ahead of 90% of people as I think you did yesterday, Andrew. Um, but once you have that done, then we can actually start up Claude. And so in my terminal, I'm just going to say Claude, I have this autocomplete, so I'm going to do this kind of mode called dangerously skip permissions. And this is like a yolo mode where we get to fly through things without it stopping us and kind of asking for permission. Uh because we just want to fly through this demo, right? So um one of the first things we're going to do is I'm going to basically replicate what setup claw has right now. I'm not going to worry about the content. I'm not even going to tell it what's what it's going to do. I'm just in fact going to speak to it and I'm going to use my little uh AI dictation thing. I'm going to say let's build a new website in Nex.js called setupclaw. Please install it using the defaults. And that's going to go here in my terminal. And now I am going to Oh, I got the little say. That's funny. I'm going to let it rip. I'm going to watch it uh go. It's going to kind of go through some basic coding things where it's now installing a bunch of uh fancy code things. This is Nex.js. This is Verscel's framework for TypeScriptbased websites. Um, you don't really even need to know any of that stuff. All you need to know that's important is that AI really likes this framework and this language and it makes it really easy to make something that looks good is usually, you know, relatively bug free and they also have a really good ecosystem for other AI features in the future. But um now we have something uh and you know what I even skipped a step here because I got too eager. But I want to tell it um put it under documents and then under code because that's the folder that I actually want to work out of.
>> Okay.
>> And so now it's going to move it from just being under my root file on my computer, which I really should not have done. I should have slowed down and said, "Okay, let's move it actually to uh a subfolder so that it's in the right place." Okay, now it's in the right place. Um, one of the big differences you'll see right away is that cloud code isn't just going to tell you what you should do or how to do it like a chatbt, it's going to actually just do the thing for you, >> which is kind of the setup here for why this is so important for marketing because instead of being like um, write me copy for my website, you can say build me a website and you don't just say make me a plan to build, you know, a 100 pages for programmatic SEO. You can say build a,000 pages and just go and run and let it rip. Um, so we have our project here. Uh, now the next step that I want to do is I want to get a simple version of this website up. So I'm going to tell it build a simple landing page that describes what it does and then spin up a local host dev server for me to see. So this is what it just spun up. Obviously it's very unbranded. This is boilerplate Nex.js kind of stuff. Um and it took its best guess at what we were actually building. So it says configure cloud code in minutes, not hours. The good news is we have a page to work off of. And you can see that even just in a couple of minutes we have something to work off of where I would have had to use a template or handcode this myself which would take you know a couple of hours to fiddle around with.
>> Okay. Um, now I think pro probably what we want to do is start showing some of the marketing use cases. So, I created a bunch of these skills for the agents to be able to upgrade their knowledge about marketing and how to do specific uh things like copywriting, building landing pages, competitor comparison pages, email sequences, doing conversion rate optimization on forms or onboarding or even managing paid ads. This is like the amalgamation of everything I've ever learned about marketing in one place. I'm going to give it the command. I can also run the command myself, but again, I'm using an agent. I might as well just give it, you know, plain language and let it do the rest. Now, it's going to do the terminal command to install the skills. It's going to install them locally. We can give it a reference point. So, I can tell it now, please look at setupclaw.com because that's his current site. And this is probably going to have the best information about what he does and how it works >> better than I could describe it because he just told me about this like 10 minutes ago. And so uh this will make our lives a little bit easier to say look at setupclaw and study what it does and then use the copywriting skill to write a new version of the landing page. I'm going to let it go. All right, it says that it's done. Um, still running. I'm going have to refresh here. You can see that it has 14 sections that it created. So, we'll go and double check that key copy principle is added. This is our new version. We deploy open class so you don't have to. Here's a little thing here. >> We have uh some social proof. This is like a [clears throat] problem statement. Hey, here's why it's hard to install OpenClaw yourself. Um, which it is very, very difficult to do yourself if you've never done it before. We handle everything. Um, here's a how it works. So, we have five steps to make it feel kind of easy. More social proof, integrations, pricing, FAQ, and then a final call to action. So, this is just a first pass, right? And you can see how I'm telling it you need to make sure that you have all these types of sections. The way that you write should be this way and not that way. I doubt that you would find any chatbt isms in here.
>> You were telling me that one of the cool things about this is now if I want more SEO pages, I can just ask for them, right? What would I do? How would I do that?
>> When you hear programmatic SEO, what does that mean to you?
>> It kind of reminds me of the old Zapier, who by the way is a sponsor. Zapier got really big in the early days because they would see that they could connect all these different apps together and they had software create landing pages for each one of them. So if somebody said, "I want to know how to connect what was big at the time. Let's say Gmail and Evernote," they would have a page that says, "I can help you connect Gmail and Evernote. Here's how you could do it. If you want to do it on your own, here's how you could do it with us." That's programmatic SEO. How is that what you mean here?
>> You nailed it right on the head. So you might say, "You know what? I'm not really sure if that strategy is right for me. So, you can say, um, let's use the programmatic SEO skill, but don't make any pages yet. First, let's plan and strategize to see which playbooks might be right for my project. Now, we're going to kind of have a conversation with Cloud Code to look through the strategy of programmatic SEO and see if maybe this integration playbook would be would be best for setup claw or maybe it's one of the other 11 that I have in there. I think there's 12 playbooks. Um, and now we're you don't have to know what programmatic is SEO is. You don't even have to know what to tell the AI. That's been one of the biggest changes in the last year that I've noticed is the whole mantra used to be like, well, you just have to know how to harness the AI. You have to tell it exactly what to do. That is not true anymore, especially with skills because now the skill has the strategy and the SOP in there. Now, it's more like a co-orker versus an intern that you're delegating. It's more like a sparring partner. So, we can say, "Hey, I don't know if this is right for me. Will you look into this and do a thorough analysis of my codebase, my business, my strategy? You can feed it numbers, metrics, competitors, and let's see which ones are right for me. So, this is the analysis that it came up with. I'm going to scroll up here to the top and let me know if I need to zoom in and or make anything bigger. Um,
>> highlight what you're referring to so that I know what you're talking about.
Okay, so playbook assessment for setup claw tier one strong fit build these first integrations. So basically why we support 20 integrations um and then there'd be 20 to 25 pages that it would create one per integration.
>> Yeah, these are more like templated pages, right? This is not like uh rocket science. Um programmatic SEO can be very very sophisticated. It it can also be very simple in that way. You can see where if you had a 100 integrations, you know, this would scale pretty far, right? But they only have 20 today. Um
>> wait, so let's let's pause on that. So what what it's saying is, hey, look, this company connects OpenClaw with HubSpot. Let's create a whole page about how o openclaw and HubSpot can work well together for anyone who's looking for it. And then by the way, we could say we could do this for you. And they do the same thing with Gmail. They do the same thing with Slack. Have a separate page. It shows how OpenClaw connects with each one of these. And by the way, if you want us to install it for you instead of installing it yourself, here's a button to sign up. That is brilliant. That is exactly what I imagine for um program programmatic SEO and it's a pain in the ass to create and you're saying I got the skill here. I'm not just going to create it. I'm going to create it the way that we have done it uh for our clients. Brilliant. And then personas of course that makes sense too.
>> The tool is one variable. If you have two tools you want to connect that's two variables. If you have three tools you want to connect that's three variables. And then there's, you know, if you do some basic math, there's kind of an exponential relationship here where if I have 20 integrations and I make a page each around one tool, that's 20 pages. When I have two tools, now we're talking about 400 pages. If I have three tools, now we're talking about,
>> I don't know what that is, uh, 1,600 pages, right? Uh, and so now we're really talking about getting some serious scale,
>> right?
>> Same thing for personas. And you can even mix and match these, right? Or let's just say we want to do um you know uh how to connect OpenClaw for Gmail for CEOs and then for head of sales for [sighs]
>> X Y and Z
>> and we're mixing and matching these strategies together
>> considering how easy it is to do this. Do you find that it's losing effectiveness?
>> No, because only smart people like me and you are are doing it right now. But also this is stuff that people have been doing for the past 10 years just not as many have been doing it because it does take a lot of time and traditionally engineering. Programmatic SEO before even maybe two years ago was an engineer's job, not a marketer's job. Now a marketer can come in here and do this. Take that completely off the plate of an engineer and say, "Hey, I got it. I'll spin up the pages. I got the logic. I'll build the database. I'll structure all the the information and the resources. All you have to do is review my PR and push it live on the site.
>> Okay. All right. I'm with you now. So now this is one aspect. One marketing team would have handled this for for a client. Now it's the skill that's handling it. I could see how this goes off. Another thing that he might want is I don't know is he collecting email addresses right now? Um
>> no he's not. He's saying book Oh no actually join the wait list or book a free call or he he has a lot of calls to action. There's book a call with me. There is want us to handle everything. There's not in the Bay Area get on the wait list. I can see that this is still a little jumbled up.
>> One thing that people have done in the past is say let's create for someone who joins our email list or our weight list. Let's create a flow of messages that goes out to them. Right.
>> You've got that in here. How would that skill work for him?
>> Yeah, let's take a look at it. Um, by the way, those those are just three of the playbooks. There's a bunch of other ones that we're looking at here that we'll >> I'll just like gloss over here for people interested. But, um, very very tip of the iceberg.
>> And Cory and And the way I would work on this is I would say, I like this. Start with plan number one. Here's what I want you to take into account as you do it. Now, I see the pages and they're up and running. That's the way that I would work with this. Right.
>> Exactly. You would say, "Let's do it. Let me know what you need from me."
>> Yeah. You can you can rein in AI as much as you want and really keep a close eye or you can say let it rip. I'm going to let it run overnight and I'm just going to check in on it in the morning and see where it's at and make refinements.
>> What else were you going to show?
>> Yeah, we can show some of the email stuff. So, I can say, you know, uh this is great. Thanks. Try to be nice to the AI so he doesn't um be mean to me later. Um, let's actually move on to another project and let's invoke the email sequences skill. Specifically, let's look at building a lead nurturing sequence for anyone who fills out the form who's expressing interest in uh a paid service. And this is going to be the exact same process where now it's going to invoke a new skill. We didn't actually do anything here, but you know, normally you'd want to like commit, push, save that branch, maybe go back to a different branch. Um, or at least save your progress somehow, right? Uh, we're just going to kind of skip over this for now. We're going to go into the email sequences, but you can see here that it's going to invoke the email sequence skill. It's going to read it. It's going to look at it. It's going to look at all the different templates. And specifically for my goal, I said, let's look at building a lead nurturing sequence. Again, I'm being a little bit more prescriptive for the sake of this demo. You could say, "What should I do for my business? Is there anything here valuable for me?" And it'll do some of that.
>> And it'll go through all the skills and say what which one I should pick.
>> Yeah. Yeah. Exactly. Uh since you mentioned the form and just um that there was a contact form here on the site, you know, this is what he currently has. I'm not even sure if what we made has uh an information form.
>> It was book a call. You had one CTA on the very bottom.
>> Yeah. Uh right. Right. And this is probably Oh, went to cal.com. That's funny. Um, it's a little placeholder there, right? But if we did have like a newsletter form or some sort of contact form or maybe that was part of the form to be able to book a call through cal.com, we're just going to pretend that that's what it's going to be uh thinking for us right now. Um, while it's doing that, by the way, I have this site called Coding for Marketers.
>> Mhm. It's supposed to be a step-by-step let me get you up and started on using cloud code for marketing uh purposes and marketing use cases. Try to break things down really really simply, but you'll see a lot of the same things that I was talking about where we're just explaining like here's what's actually happening under the hood. So, if any of this doesn't make sense, um please feel feel free to like ask me afterwards or go to the site and see if that maybe clears it up for you. Okay, this little report here for us. Um, oh gosh, it has a lot, this big report for us. Here's the full lead nurture sequence for setup claw. Here's the overview. Um, the trigger fills out an interest or contact form, but has not booked a call.
>> Goal is to book a call. Six emails over 14 days. Okay.
>> And the exit condition is that it books a call. Um, this is interesting too because what we can do is we can connect it via API or otherwise to be able to check to see if a call actually got booked. You can do that a few different ways, right? You can check like a thank you page. You could connect it to cal.com or savvy or calendarly, whatever you use. You can check a CRM record and cloud code also can build these integrations again for these marketing purposes where we're checking now for attribution and it's being a little bit more smart versus just enrolling them in an email sequence that they're like why am I getting the emails when I already booked the call you know don't stop asking me to book a call.
>> I like what it says why six emails and not eight. This is a hightouch service $1,000 to $2,400 with a short sales cycle. a buyer is uh is a founder or exec. They're usually busy. I see. Yeah. Basically, if they're not going to buy within six, they're just going to move on. All right. I like that it made a decision. Like you said, this is very opinionated.
>> Mhm. [clears throat] So, here's email one. I'm not going to read the whole thing here, but this is following templates that I found work and again that are kind of from SOPs that I've used in the past at other businesses. It's pretty straightforward. We have a couple of sentences. Each one is broken out into a different line, a couple of bullet points explaining what it is, and then a big call to action button where you can then insert a link. Um, here's email two, here's email three.
>> How would I interact with this? Would I like give it my the way that I work somehow? I'm imagining that's the way that Michael is going to need to do it, right? Have some kind of dock that says how he likes to work. Have some kind of dock about who he's targeting, that kind of a thing.
>> Yeah, that's kind of what I was mentioning before with the product marketing context skill. Let me skip over that to that here really quickly because it'll show you um yeah, what I realized was that the context is really important. And the more information you can give it about you and your business, the better. And so this skill asks for really basic information about your product, your target audience, personas, problems, competition, your own differentiation, what you're trying to do differently, um, objection handling, switching dynamics, right? This is like marketing, psychology, uh, and foundational stuff really, really quickly. And then you'll see in every other skill like this is the one we were just on on the email sequences. One of the first things that is tasked to do is to check the product marketing context skill so that it has all that information top of mind.
>> Okay,
>> we don't have that in here and we kind of skip through it because uh we're just trying to go fast and show people. The first thing I would do is I would go invoke that skill to have Claude ask me questions about who I'm targeting.
>> Yeah.
>> And what I'm about. Got it. So start with that skill. Then the rest build on it. All right. And now it made some assumptions based on the way that a business like this would run. And it created this series of emails.
>> I like it a lot. Now I understand how it works. How would you interact with this? Would you take this into another document and start editing or would you start to give it some feedback first and then take the output and edit?
>> Yeah. So, um this is where a tool like the S code or cursor might come in handy where sometimes you're looking at this and you're like this is a little bit hard for me to edit. I can't actually click in and change things. So you can tell Claude, um, put these emails in files for me to look at so I can make edits directly.
>> Okay, I got it. Is there one other one that you want to demonstrate before before we finish up?
>> Yeah, let me show you the SEO audit skill because um that'll also show kind of the report and a lot of the technical things that people don't like to do. Um, so let's say uh now use the SEO audit skill and give me a full report of what you did to improve the site. This will do a lot more once you have a lot more pages, right? So let's say we went and we created all the programmatic SEO pages around integrations. So now we have 1,600 integrations based on all the different permutations of the three different combinations of what people want to integrate or even for the personas or locations. There's going to be a lot of stuff in there that's going to be wrong. And what's the point of having 1,600 pages that don't rank because Google doesn't even see a metatitle in there.
>> So what the SEO audit is going to do is again you don't have to be a marketer to know this stuff. You just have to know that this SEO audit skill is probably um close enough to uh following the best practices for you. And then it's going to look through every single page, how it renders, the content, the structure, the metadata. Um it's even look going to look at things like schema, um internal linking strategy. Uh it's going to look at um the information hierarchy of the page, you know, so your headings versus your body text versus your images. Um, and it's going to make all the necessary updates to get you up to snuff on where you should be SEO wise. This this is stuff that I feel bad about because um this is the kind of stuff that WordPress agencies have been charging their clients tens of thousands of dollars for that now can be done within 60 seconds. And there there's going to be a reckoning of people are like why am I paying so much for an SEO agency to just update metad descriptions on my website. Um it to be fair it would be very timeconuming to do that manually and I've done that before. There was times where I updated hundreds of uh alt text tags on images on a website because um we forgot to and someone had to do it. But now Cloud Code can go through and do this within minutes. And the amount of tokens that it's burning, you can see here, this is probably like three, it says three and a 3.3,000 tokens. I mean, this is pennies on the dollar, right? So the leverage is is crazy. There's no reason why you wouldn't want to do this.
Okay, would you go over to the list of skills that are available on GitHub? I can't believe that this is just so easily available. just give me like a quick description of some of them and show us the ones that we may not pay attention to that are super powerful and worth worth using.
>> Uh yeah, I'll do that really quick and then I'll come back to the SEO audit to finish that thought. Um I've tried to cover most of the things that I do dayto-day. One of the other things that I'm learning just as as a disclaimer is that skills and like everything at AI are very fluid and so they're changing every day and the best practices and um and so what you're looking at today might look a little bit different tomorrow or by the time that you're seeing this recording. Don't be alarmed. We're making changes and optimizations, right? So I'm just covering my bases. You'll see here that there's versions, too. So anything that looks a little bit different, um there's a change log within GitHub. But um on the analytic side of things, man, this is something that I was scared of forever because before three years ago, I wasn't technical. And so I'd be like, "Hey developer, can you go through and like set up event tracking so that we have an idea of where our customers come from and what they're doing in the onboarding and then they would have to go through and um you know, how do I define the events? How do I set up uh Google Tag Manager in this way? How do I make sure that the UTM parameter persists through the cross domain tracking? All that kind of stuff is um covered in these two skills. There's a lot of content and page skills, competitor comparison pages, blog posts for content strategy. There's a social media one down here which I just used the other day to connect to my social media platform typefully. And via their API, I was able to build a bunch of video content in cloud code and then automatically schedule it out through typefully which is incredible. Um, there's a lot more inapp types of programs like um onboarding uh free tools as a strategy. We have things like the referral programs, um the signup flow, CRO, right? These are types of things that are more like conversion rate optimization, growth hacking, um, you know, you're getting a lot of free users, but now those free users aren't converting into paid users. Those are the types of things you would want to do in order to convert more free users into paid users, right? Or just get more people to become customers. Um pricing strategy. Uh, there's things like SEO in here. Um one other thing you'll notice towards the bottom too is that I've started to build out a tool directory of all the different marketing tools that have cloud code friendly connectors, MCPs, APIs, CLIs, >> and even custom scripts to be able to connect to those even if they don't have a direct integration. But you can build that integration yourself thanks to cloud code because it's amazing at coding. Um, so there's gonna be more in the future. You'll see ones too like uh paid ads where this is kind of like a big umbrella for all the major channels, Google, Meta, LinkedIn, um, Reddit, Tik Tok, and these are going to be following a lot of the best practices for running um, paid ads. And then we do have some specific instructions for each one of these. To be honest, these will probably end up being split out into individual skills for each one of the platforms as we learn more and more about what is useful to the AI.
>> And how much is it going to do? I I can see that with the SEO skill, it could actually programmatically create pages for me with ads. What are you going to do?
>> Uh, for example, for even one of my own SAS companies, True List, uh, I have Cloud Code connect to Google Ads and I have it generate weekly reports. I have it go and update copy for headlines in different campaigns. I have it uh adjust budgets. So, it's almost like an interface to Google Ads where I'm just telling it what I want it to do within Google Ads and it's going and doing that for me. Um, a lot of these ad managers have really mature uh developer tools, APIs, and other ways to connect with them. And so, Cloud Code has a very easy time doing a lot within them. Um, you can even build your own apps internally where if you if you want to install a nano banana and you want to have it kind of programmatically generate ads for you and then upload them into meta, you can do that. I have another SAS product actually, Swipe Well, a little plug that we're working on ways to do that for you and then it's going to connect into Cloud Code or whatever other agentic tool of your choice. Um, but just like the SEO skill, this is going to do a lot of the work for you.
All right, let's take a look at what you were working on in the background. It was still thinking.
>> Yeah. Um, here's all the changes that it made. And this is funny because you can see that we just made a single page website, right? We barely gave it any information. It's literally one page, one project. How much could there really be to do on a single page like this? Well, like I mentioned before, there's a lot of averages, especially when it spins up a new website. They're not thinking about SEO from the forefront, right? Only a marketer does. A developer doesn't really care about a lot of that stuff. And so there was a lot to do. The site had no technical SEO infrastructure. No robots.txt, no site map, no structured data, no open graph text, so on and so forth. It found all the issues. XML sitemap, um, Twitter cards, canonical URLs. These are all things that would you would be dead in the water if you launched this. Google would not even know that you had existed unless you actually went through and fixed all these things.
>> All right, this is freaking killer. What's the website for anyone who wants to follow up with you?
>> You can go to um coding formarketers.com. You can also go to marketing-skills.com
>> and notice on that page there's the Discord. Exactly. I jumped in front of you to say that there are no communities really for people who both care about vibe coding and care about marketing. It feels like the worlds are still too far apart. You are if not the first big voice in this space, you are definitely one of the first ones who are saying, "Hey, building is really fun with these new tools. It's also damn fun to use these AI tools to market to promote to get users."
>> All right. Thanks. Thanks, Corey. I have a wind.