5 Insane Claude Cowork Use Cases (Zero to Hero in 60 Mins)

In this video, I'm going to show you how to use Claude Co-work, even if you are non-technical, a complete beginner. We're going to walk through how to set it up, what the product looks like, what plugins are, what skills are. You may have heard of those, and walk through setting up five insane use cases from organizing your local files to a personal email assistant to creating onbrand marketing content to creating unlimited videos for free on your computer. And last but not least, using Claude Co-work as a social media content calendar.

So, this is a Claude Co-workass taking you from zero to hero in about 60 minutes. And hit like, hit subscribe, hit the notification bell so you don't miss my next tutorial.

So, the very first step in setting up Co is downloading it. So, go here, claude.com/down. Okay? And you'll see a button here to download it for your operating system. So, go ahead and do that. Obviously, you need a Claude.ai accounts already. So, if you haven't even set that up, click try Claude in the upper right corner. This is where you will sign up for your Claude.ai accounts and then go ahead and download Claude desktop. And then once you open it up, it's going to have this orange icon on your computer. It's going to look something like this. And the first portion of this tutorial, I'm just going to talk through the basics. So, if you're familiar with this, it's going to feel a little bit slow, but a lot of people are very confused by what co-work is, what Claude Desktop is.

So, the thing we just downloaded is called Claude Desktop. It's a desktop app on your computer. And the beautiful thing about it is it can access your local files. For example, let's say you have a photos album on your computer and you want to take some of those photos and post them to Instagram. Co-work can do that because it has access to your local computer. Whereas if you use the web chat for example if I go back to claude.ai just like chatgpt.com or claude.ai these are websites they are not aware of your local computer to give it your photo you would have to like upload it here and then figure out how to post it to Instagram. But the beautiful thing about cloud co-work is it has access to your computer and that makes it really powerful.

Now to toggle between the different modes that's what these buttons are for up here. So chat is just like using it on the web. It's like basically a chat GPT talking with you, brainstorming stuff. Co-work is where we're going to spend a lot of time in. And here you can see work in a project. This allows you to choose a folder on your local computer. So notice how my local finder popped up. These are like a bunch of folders I have on my local computer. And then the third option is code, which we're not going to talk about today, but I promise that once you master co-work, it's not a huge leap to then transition to cloud code. So I personally recommend cloud co-work nowadays to everybody who's just starting out, everybody who's non-technical. And I'm noticing a lot of demand as well for co-work training from mid to large companies because it's just much easier to use and beginner friendly compared to something like cloud code. and it's much more powerful compared to chat which does not have access to your computer.

Next, I'll just point out what the different buttons mean. Right? So, when you see this, we talked about the buttons at the top. This is the prompt just like chat GPT. This is where you're going to type what you want it to do. Okay? This is where you select what folder we're going to work in. And I recommend choosing a folder. You can even create a new folder like a playground. That's what I often do. So, for example, here I have dev playground. I'm going to give it access to my downloads folder because one of the use cases we'll talk about is organizing local files and I have a bunch of files in my downloads folder. So, maybe we could try that like select downloads folder. Hopefully, you have a bunch of files in there that we can use for one of the use cases. Okay.

You're going to see popups often like this like allow, always, allow, cancel. That is because AI has access to your computer which is powerful but potentially dangerous. like it can delete all kinds of stuff from your computer, mess stuff up. That's why you're going to frequently see permissions like this or do you want to allow Claude to change files and downloads? If you're a beginner to this, I recommend clicking allow, not always allow. As you do this more often, you get more comfortable with cloud co-work and you notice it keeps asking for permission to do the same thing and you trust it. Okay, then you can click always allow. But if you're a beginner, just click this black allow button. I'm going to click always allow because for the sake of this tutorial, I don't want to click allow every time. But I really don't recommend clicking this until you personally get comfortable with what's going on. Okay. So I'm going to click this. Okay.

And then just like chat GBT, this plus button allows you to add files, add photos. We'll talk about these skills, connectors, and plugins. These are what make co-work powerful compared to something like chat GPT. This is what allows Co-work to get work done. For example, when we build our personal email assistant, we're going to connect Cloud Co-work to Gmail, to our calendar, to our Google Drive, and it's going to be able to read all your emails, summarize them, surface urgent emails, and even draft email replies. So, it's really, really powerful. This is also what it allows Cloud Co-work to post to social media. So use case number five, using co-work as your social media marketing officer, you'll be able to post directly to Instagram, Facebook, Tik Tok, all the different platforms within Cloud Co-work. You don't even have to go to any of the apps.

This is your model selector. So if you are on the $20 per month plan, I recommend, you know, Sonnets or Haiku, honestly, for some of the simpler stuff we're doing. If you're on the max plan like I am, I'm most often just in Opus 4.6 and don't really notice the limits to be honest, but sonnet 4.6 honestly is great for all of the use cases we're doing today. And then this is extended thinking. So if you have a really complex task, you can enable this. If you are on the $20 per month plan and you're conscious of your token consumption, you can disable this like this. Okay. And then this is voice input just like chat GPT if you want to talk instead of type. And then if I scroll down a little bit, these are suggestions from claude co-work. So these are just different things that you can do.

Let's talk on the left hand side. So this is the sidebar just like chat GPT. Instead of a chat, they call it a task because the whole point of co-work is AI that gets work done. That's why it's called co-work. It's a co-pilot that actually gets your work done. So the main analogy to think about here is when you talk to chat GBT, you have an amazing brainstorming session. You go back and forth. Chat GBD tells you what to do, but you still have to go and do it. So chatb is like, "Do this, open this, download this, do this, but you, the human, have to still do it." The difference with co-work is if you set it up properly, which is the point of this tutorial, co-work will do all of that work for you. Like you can brainstorm, create the same plan, and it'll be like, "Do you want me the AI agent to go do 1 2 3 4?" And then you say yes. You give it permission to proceed. It does all of the things for you. And that's why we're going to think about this in terms of tasks that we want it to complete, not just chats, which are great, but you know, most of the work is actually doing the work itself. It's like going into different apps and writing stuff and copy pasting between apps, like all that messiness that we do every single day. That's where co-work really shines. Okay.

So, if you click new task, for example, it's going to just show the same screen because we don't have a task yet, but it's basic. This is basically how you would create new conversations. Search through your past tasks. Scheduled, we'll talk about this a little bit later, but this allows you to run tasks on a schedule. A common one, for example, is like a daily email brief or a daily report of some kind and then you can push that report to Slack or send an email to your team. For example, your personal email assistant, you could schedule it. So every morning at 8:00 a.m. it scans your emails and it identifies the most urgent blocker type of emails that you should address immediately and you can schedule that. So it just does it every morning automatically so it's ready for you when you start working.

Projects are just like chatg projects right so if you click a new project basically it will have a particular context for that project and all tasks in that project share the same context. So for example, you might have one project for SEO. You might have one project for social media posts. You might have another project for long form YouTube videos. You might have another project for random vibe coding that you want to do, right? So think of projects as a way to just organize the different types of things you're working on and organize the context for for each thing.

Dispatch is cool. allows you to run Cloud Co-work from your phone and it will still have access to your local computer, right? So, you could be waiting at a doctor's office or waiting in line somewhere and tell co-work, "Oh, hey, grab the last three photos I took or grab something from my downloads folder and post it to LinkedIn." And it can do that because you're controlling it from your phone and co-work still has access to your computer, your local files, and then it will use a connector to publish to LinkedIn. So, this is neat as well. We're not going to cover this as much in this video, but it's pretty easy to set up. Okay, a couple more things.

So, ideas is really awesome. This is where you can see all the different suggestions from Anthropic of different things you can do. So, if you really have no idea where to start, I recommend just going to ideas and like click on one of these and see what it does. Like research competitive positioning. Okay, now let's talk about what is actually happening. So, I clicked create a competitive marketing brief. You can see this thing in blue. When you see it in blue with a slash, that means it triggered a skill. And a skill is like a reusable playbook. Okay, it's asking which competitors would you like me to research? I'm just going to skip all this for now. Okay.

But yeah, so a skill is like a 10 times more powerful version than a GPT. And what's cool is skills are composable. So you can have one skill that knows it should use a bunch of other skills. So the way I like to think about it is if there is a task that you are repeating again and again, that should be turned into a skill. Or if you have a task with a set of preferences, guidelines, and rules, that should also be turned into a skill because you don't want to explain your preferences every time. For example, this skill competitive brief, I don't want to explain every time that this is my product, these are my typical competitors, etc. I just want it built into the skill. And if I like outputs in table format, you can put that in the skill as your preference. So you don't have to explain it every time. Every time you use this skill, it will output a competitive brief with a table.

On the right hand side, this progress area is where you see co-works plan. So, you give it a task and then it's going to think about the task. Think about the best way to accomplish the task and then create a step-by-step plan. A B C D. You're going to see it here. This was a very simple task. That's why you're not seeing like a full plan, but it's going to look like 1 2 3. And you're going to see co-work actually tell you, okay, I'm at this step and now I'm going to go to this step. Downloads here. This is just like different files it has access to. And context here, this is what it's using for this task. And then, okay, this button is really important to customize. So, this is where you're going to create and manage your skills. Okay, so go ahead and click skills. And again, you can think of a skill as something reusable. So my skill hooks is just really good at writing hooks. So I give it like lots of examples of writing hooks for Tik Tok, for LinkedIn, etc. You could have another skill that's like write a YouTube script. You could have another skill that's like roast my landing page copy in the style of whoever you look up to when internet marketing. And then these are built-in skills that came with anthropic. You can add more skills by the way by clicking this plus button.

So here before we do that I'll just point out these other two connectors are what allow co-work to interact with other apps. So for example if you use Gmail notion or air table co-work can actually access the apps you use and update them like the way a human would like you can tell co-work hey open up my air table and like summarize the tasks that need to be done. It's going to open up Air Table like look at the tasks with the status to-do or whatever yours is and then give you a summary of the things that need to be done. If you want it to update data like hey can you grab that the last three emails that I had and like put them in air tableable it will fetch your emails from Gmail and then summarize them and insert them into air tableable if you have connectors for Gmail and Air Table. So connectors make co-work incredibly powerful because it can operate the apps you actually use. That's the difference between just like chatting and yapping with JGBT versus using an AI agent to get real work done.

And then the personal plug-in section. So you can think of a plugin as a collection of skills. Anthropic has a bunch of pre-built plugins. If you click add plugin here, browse plugins. So for example, the marketing plugin is like a set of related skills. If I click on this, you can see it comes with these eight skills. Brand review, campaign, SEO audit, draft content, content creation, etc. So, this is really nice if you're starting out and you just have like no idea how to use co-work, right? You can install one of these plugins. It's going to come with these skills and then you can immediately use the skills. So, if you want to do that, install this plugin and then open up a task and type slashdraft content. Okay? and it's going to use this pre-built skill to draft your content. The one downside of plugins is they're read only, meaning like you can't customize it to your use case unless you duplicate it into your own version and then customize it. So, just keep that in mind. So, they're a really good starting point, but the beautiful thing with skills is like customizing them for your actual use case.

Okay, so far we covered the setup, installation, and product tour. So the next thing we're going to talk about is a marketing plugin and skill creator. So let's go back to that. So let's try installing a plugin just so you get an idea of how it works. So go ahead and click browse plugins. And there's a ton of these, right? So if marketing is not something you're interested in, like go install one of the ones that makes more sense for you. Okay, I'm just going to install marketing because a lot of people need marketing for their product. Go ahead and click install in the top right corner. Okay, marketing is installed and ready to use. If you go ahead and click manage in the top right corner, you can actually see like more detail around what the skills are and different suggestions for what you can prompt. So, go ahead and type one of these. Let's say draft a blog post with SEO optimization. Go ahead and click that. It was supposed to use that skill, but it didn't. Okay.

So, to invoke the skill from the plugin, type slash. Okay. And you can actually just scroll down and see it if you don't remember the name of the skills. So here, marketing, this is the plugin we just installed. And these are the available skills. So let's just say draft contents. Let's say like a short LinkedIn post about my app, Blueot. And notice this is in blue. That means you're triggering a skill. And one thing I personally like to do is after a long conversation back and forth with AI, I say, "Reflect on this conversation and update the skill so that it better reflects my preferences." given everything we've talked about, go ahead and update the skill. So, here's how to use the skill. Now, it drafted a short LinkedIn post. Boom. And then these are some additional suggestions and tone applied. So, that's how you use the skill. That's how you use the plugins. If we type slash, there's a bunch more. The downside of plugins is that you can't customize them directly. You have to make copies of them into your own scale. So, I think they're a great starting point, but you don't want to stay stuck using a plugin.

So, let's go back to customize. So, remember this is really important. Customize. Then go to skills. And now what we're going to do is click this plus button. Okay. We're going to just browse the skills for now. And these are a bunch of pre-built skills from anthropic and partners. Things like canvas design. Yeah, canvas design. Create beautiful visual arts in PNG and PDF. Build MCP algorithmic art. These are fun. But really the only one I want you to absolutely download is skill creator. So go ahead and click plus and then it will change to this settings icon which means we've downloaded it and you can actually see what's in the skill. So go ahead and click this skill MD file. So the skill MD file is the heart of the skill like the directions and the playbook of what the skill does. So skill creator is like a meta skill. It helps you create new skills that are really thorough and you can do things like what they call eval. It's like a scoring rubric for your skill. So let's say you make a viral copywriting skill and then you have an eval or a rubric that basically grades whether something is good or bad. So every time you update the skill, you run it against the scoring rubric to make sure that it didn't get worse. because every time you update the skill to improve it, you want to make sure it scores higher than before. Otherwise, there was no point in updating it. So, skill creator just handles a lot of that best practices in terms of creating skills. So, that's like the main one I want you to install right now. And then you can also create new skills in this interface by clicking plus create skill. And honestly, most people chat with Claude to create a skill rather than like writing a skill instruction.

So, let's create a skill together. I click that using your skill creator skill first ask me what the skill should do. So go ahead and do that. Okay. So now Claude is going to ask us what skill do we want to create. So let's say a skill that organizes a bunch of files in my folder neatly. Now remember that one of the key reasons to make skills is that you can use them repeatedly. So you can kind of think of it like a fancy prompt. It's much more powerful than just a prompt or custom GPT, but that's an easy way to think about it. So now Claude's going to ask clarifying questions by let's say by topic. Just put whatever answers. We're just doing this as an example. Put them in miscellaneous. Should the skill show you the plan? So yes, I want to see the plan.

So what we're actually doing is we're diving into the first use case here. Cloud Co-work and Cloud Code can organize your local files. It can do everything you can do on your local computer. It's really powerful. So, in this use case, I'm going to show you how to use Cloud Co-work to do something simple like organize a bunch of disorganized files in your folder. So, here, if I pull open my downloads folder, it pretty accurately looks like this. It's just like a bunch of random files. This looks pretty typical for anyone who uses a computer. And so, what Cloud Co can do is help us organize all of this. But first, we're going to create a skill so that we can just type that skill every single time. We don't have to like type this long prompt. It'll just know what to do.

This screen you're seeing here is just another permission. So, it's asking for permission to create a directory. For something like this, I'm pretty comfortable saying always allow, but if you're brand new to this stuff, honestly, I recommend allow once and read it every single time until you are personally comfortable with it. Then you click always allow. The only downside, by the way, with skill creator is it takes a long time to write this skill because it's going to set up evals, run test cases, grade results, and iterate on the skill based on feedback. However, it makes such a comprehensive skill with so many best practices baked into it that I do highly recommend it for most people. I would say the exception is if you are on the $20 per month plan and you don't want to burn a lot of credits doing this, then you can skip skill creator and you can just type to claude here to create a skill. So for example, if I just type uh plus new task here and say create a simple skill called cleaner that organizes my downloads folder, but don't use skill creator. It's going to try to use skill creator because I said creator is a skill.

So, let's check back here. So now this is the original conversation. You see the plan in the upper right corner like the progress here. By the way, you can give feedback like you can ask a question on this step of the plan or recommend a change. So this would be the equivalent of let's say you have an employee, you guys brainstormed what the rough plan is. Maybe you got some additional information from a meeting, right? and you're like, "Oh, we should actually change this step three in the plan." You can just do that by clicking the plus command here and typing your feedback. Okay, so now it's asking for permission to check right permissions. I'm going to click always allow. And then this might be confusing. I just jumped back to the skill creation that does not use the fancy skill creator. And you can see on the right hand side there's no plan because this is really simple cuz it's not going to use the fancy skill creator skill. So, I'm just showing the difference here, but for everyone on the max plan, you should really use Skill Creator because it makes such a huge difference in the quality of your skills. If you're on the $20 per month plan and just conscious about tokens, that is when I would just not use Skill Creator. Just say create a simple skill that does this because it will just save you a lot of tokens. Okay, I'm just allowing permissions for everything. It's on step two now. It's setting up eval. So again, an eval, you can think of it as like a grading rubric, like did the skill do the job? And then if you change the prompt, did it do the job just as well or did it get worse in performance? If it got worse in performance, you probably want to reverse the change that you just made. So that's all that an eval is. You can think of it as like a scoring rubric or a great grading rubric. Again, it takes forever though. Forgot about that.

Okay, so this is the simple way to create the skill. But you can also just run the task. So let's say let me just create a new task. Okay, and then say organize everything in my downloads folder. So this is not using a skill. This is just telling cloud co-work to go organize everything in my downloads folder. I'm doing this in parallel because it does take like a while to organize the skill. So right now it is running a bunch of test commands all these sub aents just for cleaning up my downloads folder. Okay, now I jump back to the task where I'm just saying hey just organize everything. It's asking me clarifying questions. How should I organize it by file type, by date or project topic? I actually like it by project or topic group with other docs. And by the way, it can analyze screenshots. So if you have a ton of screenshots and you want co-work to actually look at each one in order to organize it, it can do that. It can organize all of your photos. So if you have a ton of photos lying around, it can use AI to analyze what's in the photo and then thematically organize them. Okay. Oh, wants me to allow. This is the simple version. Okay. Okay.

So now this one is just actually organizing the folders. It's setting up a plan first and then oh okay well it already organized all of our files. Great. So yeah, previously when I showed my folder like you saw the massive list of files and now you can see it's organized by the topic. So like data and reports. This is my customer support survey CSV contents and media like a lot of like random videos and stuff here. Installers if you saw that live it's actually like doing it in real time. That's why this stuff just popped up in this directory. Screenshots. Okay. And then everything related to Blueot here. So it just did that in real time. Okay. So see all done. Your downloads folder went from 123 loose files to five clean folders. Okay. And then this one here where we're creating the new fancy skill. So now it's running test cases. This one will take a while but okay. Here like it's creating a file. It's checking a directory. It's checking permissions. It created a directory. It created a file. So, I personally recommend like expanding these so you can read and follow along what's going on. And pretty soon you'll get used to it. You'll be like, "Oh, okay. Co-work's just like creating a file, editing a file." That's fine. But for people who are brand new, I really recommend taking the time to read what the heck it's trying to do. Okay.

And so here in the skill creator, step five is to iterate on the skill based on feedback. So it actually wants my feedback now. Open the eval viewer to review the test outputs. These are links. These are clickable by the way. So just click that. And then on the right hand side, it's going to open its nice like artifacts mode. And this is one of the biggest advantages of cloud co-work compared to cloud code. Like I love cloud code. I live in cloud code. But that's cuz like I'm so used to operating in text. When it comes to visualizing stuff, co-work is superior because you just it's just so like nice and organized and beginner friendly looking like this. You don't get this in cloud code. It looks scary in cloud code, right? So here what it's asking for is I'm supposed to review each output and leave feedback below. So one of six. Here's the prompts. My downloads folder is a total mess. Here's the organization plan. Here's how I'd organize your folder. What do you think of this output? just for testing purposes, I'll just say like looks great for all of them. What you're supposed to do here is actually go through each example and give it feedback on how to improve. So in a content marketing use case, I might say, I have a skill for writing hooks. So it's going to write 10 different hooks and I'm going to give feedback on each one. This hook is a little too long. I like my hooks less than eight words for LinkedIn. Another piece of feedback could be on Substack prefer hooks with at least two numbers or statistics in the hook. Another hook could be use negative hooks for Tik Tok because they're more effective. A negative hook is like stop doing this or most people don't know this. Right? So that is the feedback you can give to each of these outputs and it will massively improve the quality of your skill. So for the sake of this demo, I'm just going to click submit all reviews. But you can click next to see each example. So, it gave six examples. You would give feedback for each one. And then you would submit all reviews. And then when it says review complete, just go back here. You can X out of this here if you're not familiar. And then when you're done, click submit all reviews. Then come back here. I'll say looks good. I actually didn't mean to go down this entire rabbit hole with skill creator, but that's pretty cool.

So, it's running description. So, here again, this underline, right? Look for this. You can open it. So this is the eval set reviewer and this looks complicated but again you can ask co-work if you're confused about anything. That's a really important point. So this is trying to figure out like in what conditions should this skill trigger because you don't have to type slash to trigger a skill. Whenever you type a task, co-work is going to analyze what you want and decide if it should use any of the skills available to complete your task. So what this is doing is saying like if you type this long thing should I trigger the skill and then it's this is basically like a test set and then these are negative examples. So like if I say I want to rename all my PDF files this should not trigger this particular skill because this skill is about reorganizing. It's not about renaming files like that might be a different skill. However, it's really up to you. if you want this prompt to trigger the skill. All you have to do is click that yes toggle. So, I clicked it and then it moved up here. So, now it's yes. So, it's really up to you, but you get such a nice structured approach to improving the skill and it's granular and it's easy to follow and has a nice simple UI like this. So, now I'm going to say all set. So, we are now almost at the last step of the skill. And then what I'm going to do is I'm going to undo the cleanup that it did. I'm going to say unorganize my downloads folder so that all files are on the same level. So I'm going to like undo the work we did and then we're going to do it again with the custom skill. And then the last step will be actually creating the skill. Okay.

So now it messed up my downloads again. So now it looks like this again, which is what we started with, right? So I think it's done now. You can see the skill in the folder. So here's the folder. Show organizer. Let's click save skill so that Claude will save it and say once installed just say something like my downloads folder is a mess. Okay. Well, let's just copy that. And so what's interesting here is I'm not manually triggering the skill. So remember when I said before you can type slash and trigger the skill. And the skill here is file organizer. Whatever you type co-work is going to try to figure out what skills it should use. So if I say this the correct behavior is it's going to think about the task realize hey it should use this existing skill and you can see it. So it's like thinking here the user wants me to organize the folder the file organizer skill is now installed and available let me use it. Okay so now it's going to use skill. Now it's analyzing all the files and creating groupings mix of videos software installers product demos and data files. And this is all co-work thinking. So, it's pretty cool to just like see this and read this to understand what it's doing. And by the way, all I'm showing here now is that we can now use the amazing skill we created using skill creator. So, here I went to my downloads folder and now you can see it downloaded a lot of things. So, that's how we use the skill and the skill creator.

So, the next use case we're going to talk about is building a personal email assistant. And like I mentioned before, this is a really neat use case because it combines a lot of different concepts. Number one is connectors. how co-work accesses productivity apps you actually use such as Gmail, Calendar, Google Drive, Notion, Slack, Air Table, whatever it is. And then we're also going to cover the concept of scheduled tasks because we want our personal email assistant to scan our emails every morning and give us a summary of what's actually important, what's blocking, etc. So, let's dive in.

So, the first concept we're going to talk about is connectors. So, go ahead, go to customize. Again, customize is really, really important. So, don't forget about this. Click connectors. Okay. And then you can see here all the ones I have connected or not connected. Click plus to browse connectors. And then you can search for all different connectors here. All of these apps can be connected to co-work to get real work done. So like docuine, intuitit, legal zoom, mix panel, like udei, web flow. Oh, that's nice. I use web flow. Aigma, apify. This lets you scrape anything on the web. Okay. So we're going to search for Gmail. So go ahead and click Gmail. Boom. Click plus. And it's going to ask you for a bunch of permissions. Click continue. Cloud for Gmail. Okay. I previously connected it. So it probably remembers my permissions. When you use it for the first time, connect it for the first time. It will ask you what permissions you want to give co-work. So if you're pretty new to this and you're really afraid AI might do something wrong, you can limit the permissions to things that are read only. So instead of writing emails, co-work will just be able to read your emails. So there will be like a permissions screen with a couple of boxes, read each one, and just give the permissions that you're comfortable with giving. You can actually see the summary of permissions here on the right hand side. So click Gmail. You can see tool permissions, readonly tools. So read only means it's not changing anything, right? I'm generally comfortable with always allowing read only. Like it's going to get your Gmail emails. It's going to search through the Gmails, but it's not going to write emails. It's not going to delete email. So here, for example, create Gmail draft. You can change it to needs approval, right? It's not going to just email send out an email. It's going to ask you for approval after it writes a draft. Or you could block it alto together. If you never want co-work to write a Gmail draft, you can click blocked. I'm going to leave it at needs approval. Just keep this in mind for every single connector. It's generally a good idea once a quarter to review what permissions you're giving it. This is how you stay secure because what happens is like people click always allow, they don't remember it, something happens later, it was too permissive. But here you can actively manage all of the permissions for each of your connectors. Okay.

So, let's add another connector. So, let's say calendar. Boom. Google calendar. And it's the same process. So, you just choose your Gmail accounts, click continue. Okay. And then boom, you'll see it here. Go ahead and click calendar again. And just like before, you can see all of the permissions it has. So, read only means it can look at your calendar. Do you want your mini employee to be able to see your calendar? Probably yes, if they're supposed to be your personal assistant. Do you want them to write and delete things on your calendar? Maybe eventually if you're just starting out, maybe not. Maybe you want your new mini employee to ask you for permission every time before it changes a bunch of stuff on your calendar. That's what needs approval is like you get to approve it before it does any of these things. And then over time, as you get comfortable with your mini employee, you can switch this to always allow. And then if you want to connect anything else like Google Drive for example is really common go ahead and do that. For this use case I'm just going to connect Gmail and calendar.

Now let's start a new task in the upper left corner. Surface any urgent unread. I don't know what's going to happen when I type this cuz my email inbox is always chaotic every day. You can also ask it things about your calendar. So it's like what marketing meetings do I have next week? Maybe I'll try that next. And what's cool is you can see the tools it's using. So you can see the little Gmail icons. Searching Gmail emails. Unauthorized charges. Help. Missed meeting. Okay. So I have a couple urgent unread emails that I should probably get to after this live stream. Let's say what marketing events are coming up in April. So now this is going to read my calendar. And then what we're going to do guys is make a scheduled task so that every morning you have a nice daily brief or report of like what's in your email and calendar. Oh, I have a meeting. Wow, I only have one marketing meeting in all of April. That is how empty my calendar is. You can like ask it to create stuff. Create a calendar invite for Friday, for today, 2 hours for date night. Let's see if that works. Okay, so this is neat because now you can see permissions kick in. So I said create a calendar invite. And remember for anything that creates, edits or deletes stuff. I said ask for permission, right? So let's say this is a brand new mini employee that you're onboarding, you don't want them to just like change random stuff. Here's the calendar event it wants to create. I'm just going to say allow once, right? Remember my suggestion? Just click allow once until you're super comfortable with what's happening and then you can click change it to always allow. So now I'm going to view the events on my calendar. Oh, nice. There's date night. Okay. So I can read your calendar. I can edit your calendar, update your calendar, all that fun stuff. But one of the most useful things is having it run on a schedule. So that's what I'm going to show next.

Okay. So go ahead and click schedule on the upper left corner. Okay. This is where you're going to keep track of all the tasks that you have scheduled. Schedule tasks only run while your computer is awake. This is a limitation of it, right? So, it depends when your schedule is. If your schedule is at 8:00 a.m. and you're online anyway, you may not need this. But if you want to make sure things run all the time, then you probably want to enable keep awake. Let's click new task. And let's say like email summary, daily email summary, summarize my unread emails and blockers. So, for me, I like to know what I am blocking. like if someone needs something for me, then I should probably like prioritize that. Here you can set the frequency. So, let's set it daily at like 8 a.m. And then more options here. You can choose what model to use. This is important if you are on the $20 per month plan. Like you really don't need Opus for this. Honestly, Haiku would be fine as well, right? And then if you want to, this allows you to select a folder to work in. For this use case, you don't really need that. But for other types of scheduled tasks where co-work needs to access local files, you may want this. Okay. So, let's say summarize my unread emails and blockers and my meetings for the day. Boom. Click save. And now this will run every day at 8 a.m. But obviously, you kind of want to test that it works. Go ahead and click this. This is where you're going to see all of the runs. Like this blank space here will show like all of the times it runs. And you can also click run now to test it out. This edit button pencil icon will also allow you to edit the prompt. So my prompt was super basic here, right? But obviously you can edit this to be much more refined. Let's click run now so that we can just test it out. Now you can see the history. It's running today. It's 601. And on the left hand side, notice this that says scheduled. So this is where your scheduled tasks will show up. So every time a scheduled task run, it's going to appear here. So you can like click on it and see what it's doing. So if I click on this, it's running a scheduled task. Summarizing unread emails, blockers, and meetings for today. Oh, okay. Well, it's done. So only 200 unread emails, key blockers, and action items. Yeah, I need to fix that. Oops. So basically, you can create something like this, and it becomes your personal email assistant that runs every day at 8 a.m. And there are so many other things you could do. You could have this organize all of your downloads folder every day. You could have this post to social media on a regular basis. You can have this summarize emails and push it to Slack if there's anything urgent. That is the power of co-work plus connectors plus scheduled tasks. So that was use case number two, building a personal email assistant.

Now use case number three is creating onbrand social media and marketing content. So let's create a new task. I don't want to run skill creator again cuz it's going to take forever. Let's say create a simple skill write content that writes social media posts in my brand voice about my business and then create a brand voice document that stores everything important about my business/voice and then interview me until you're 95% confident you can write social media posts that I would be proud to post. But what we're doing here conceptually is we're going to create a new skill like write content that's going to be responsible for writing social media posts in your brand voice about your business or personal brand or offer. And what we're going to do is create a separate brand voice document that's going to store everything important about your business, about your brand voice, so that you don't have to explain it every single time. And this skill, whenever you invoke this skill, whenever you say, "Write a post," it's going to know that it should always reference your brand voice. And then to populate your brand voice documents, you're going to say, "Enter me until you're 95% confident that you can write stuff that I would actually be proud to post." Now, this is actually a really great use case for Skill Creator. Remember the interface where you could approve or disapprove or give feedback on every single thing? Like, this is a perfect use case for Skill Creator. However, skill creator takes like 30 minutes. So, I'm going to skip that for now. That's why I said create a simple here skill here. I'm going to say don't use skill creator just for the sake of time. There's no other reason. I highly recommend you actually use skill creator. So, let's go do this.

Now, I'm not going to answer all of the interview questions, but I highly recommend you take the time to do that. Even if you don't get to all of them today, that's okay. You can always have uh co-work update your brand voice document with additional information over time. So I'm going to say my business is blot.com. Let's just keep it simple. Let's just say like LinkedIn. I'm just going to say Facebook and LinkedIn. So it's just searching the web. Okay. So it's now it's searched a bunch of things about Blot so that it can understand my business. And now Co-work is going to ask me a bunch more targeted questions. So if you're following along doing this, it's probably asking you a bunch of questions. I would say direct and no fluff. Okay. AI tips. Occasionally blue potato promos. Okay. Occasionally this too. Oh, what is a bad social? Yeah, like overly salesy corporates. Yeah, don't like any of these. It's true. And by the way, another powerful thing you can do is give examples of social media posts that you really like. For example, viral social media posts in your niche. You can drop them all in here and co-work will remember them all. Made

With value. Yeah, I do use emojis. Is there a post you've written that perfectly encaptures your voice? Do you say lol a lot? Like I'm a millennial, so I actually say lol. What are other words that I use? I don't know. Let's say maybe like AI solopreneur. Oh yeah, my mushroom emoji. I do use mushroom emoji. Oh, I use laughing emoji. Sometimes I use rocket emoji.

So now it's done. So it created this write content skill on the right-hand side as well as the brand voice file. So go ahead and click this, and then you can see this is the skill itself. I'm going to expand it. So this is the description. The description is how Claude knows to trigger this skill. So write content by brand voice. Who am I? Audience content. And you can easily update this, guys. This is just like a really basic first pass. We didn't use skill creator. I highly recommend using skill creator. I'm going to click save skill in the upper right corner cuz this looks good enough. X out of this. And then check out the brand voice it made.

So now I open the brand voice file. So let me scroll up. So who am I? What do I do? What's my audience? What are my platforms? What's my vibe? Words. Signature style elements. What I never do. Post formula example structures. So this is my brand voice. Okay. And if you're happy with that, then you don't have to do anything else. But if you want to give it feedback, now would be a good time as well. Just make sure you remember to hit save skill.

So boom, click save skill. I do have an existing skill with the same name because we imported the marketing plugin, but you can click upload and replace. And again, if you ever want to manage all your skills, just click manage in the top right corner, right? You're going to see all of your skills here. This was in the customize section. So remember, I kept saying customize is really important. This is our content skill or file organizer skill and some other skills I have over here.

So now we can use this skills to write Facebook and LinkedIn posts about Blot. And what's cool here is we can combine this with accessing local files about Blot using the photo receipts in my downloads folder. Let me show you what that is. Basically, I just downloaded a sample photo and these were my stats from my brand new Facebook page from February 10th to April 1st this year. Basically got over 9 million views on a brand new Facebook page. All organic, zero inpaid traffic. And so what I want Claude Co-work to do is basically analyze the screenshots and then write a post about it for Facebook and LinkedIn. If you're on a Mac, you can take photos on your phone all day and then have Co-work just make social media posts out of it, right? Imagine you're running a small business. You have like a cute little cupcake or whatever that you're selling, like take a picture. Co-work can analyze it and be like, "Oh, this is a cute cupcake. It's pink."

So you can see now it actually read the image. So, somebody asked earlier like how does co-work read an image. Okay, now it's viewing file. It actually loaded the file in here. By the way, you don't get this nicity in cloud code. Like it can load an image, but it's going to be on some separate tab, right? So, this is really nice because you can just like expand it, double check that it grabbed the right image, etc. And it's analyzing the image and it wrote the draft posts. So, we combined a lot of concepts here, guys. We created a custom skill. We created our brand voice. We told co-work go fetch this photo and then write a post about it. Right? I didn't actually give it any more context than that.

So the next thing we're going to do is create a video. Okay. So we just wrapped up creating onbrand content. We combined the concept of creating a skill, having Claude Co-work interview you to tease out your brand voice and important information, and then having co-work pull local photo, analyze the photo, and write social media posts based on analyzing the photo without any further prompting or handholding. And at the very last step, I will show you how to post all of this to social media. But before I get there, I want to show you different types of visuals you can create to accompany your social media post. Most of the content that does well on social media today has some kind of visual attached to it. It could be a photo, a flyer, um a carousel, a slideshow, a video of yourself talking, an avatar video, a faceless video, whatever. But the visual is so important to actually stop the scroll. And if you can't stop the scroll, no one watches your content. And that's why visuals are important.

So, there's been a lot of questions like, can I use reotion with co-work like you can do with cloud code? Unfortunately, you can't use reotion with co-work. However, there are workarounds that allow you to create really cool videos. So, what I'm going to do here is create a 15-second animated explainer video to accompany my post. And we're going to say use Python tools. I know that sounds very vague, but the hope is that Co-work figures out relevant libraries that it should import, set up locally on your computer, and then be able to make a video using those tools. What the heck? My camera just turned off everywhere. Okay, cool.

So, now we're done. So, let me just recap what it did. So, expand this. Remember when I said read what it does? It basically thought about how do I create an animated explainer video using code. Hm. Well, there are a bunch of existing libraries that I could use this, but I said animation, but I didn't specify like what kind of animation. So, it's installing Movie Pi, but here we can click view your video. So, let's click that. I will need to open this, I think, in QuickTime player. This is not what I expected. Okay, let's see what Let's see what the video I don't like. I don't love this grid. Hang on. It's not super great video. My gosh. Uh, let's say I don't like the style of this video. It's hard to read anything. Okay, that was the first attempt. Just give it feedback, right? Let Claude Co-work figure it out and improve it. And then after this piece of feedback, I'm going to actually tell it to use the screenshots that we had downloaded. I want it to actually use this receipts photo within the video.

Okay, so now let's view the video complete redesign. So here's video attempt number two. We haven't plugged in our assets yet. So I'm just describing, hey, make a video out of this stat. It's not bad. It's a little hard to read some of the things like here. And I don't know why there's a big circle. Wait. Boom. Okay. Why is there a big circle? Okay. But anyway, okay. So now we're done with this. Creating unlimited videos. And honestly, that was just a very basic primer into it. I could go into a lot more detail. I probably will for the next live stream into how to really make these videos, how to prompt them, things like that. It's not going to work as well as Remotion to be completely honest with you. Remotion plus Cloud Code is far more robust than some of the approaches we're taking to create unlimited videos. With that said, it's really cool that you can do this within Co-work. It just takes a bit more fine-tuning and iterations to actually get something that looks good.

The last use case we're going to talk about is actually posting this stuff to social media. And for that, I'm going to use my app, potato.com. This is what I built for myself to scale as a solo creator. So solo, I got I think 21 million views in the past month. So it's very easy to set this up now in co-work. You can even set this up in cloud.ai. You can even set this up in chat GPT. I haven't dropped tutorials for that, but it's super easy. Just go to API, generate your API key, okay? And then just scroll down to whichever you're using. So in our case, we're using Cloud Co-work. So all you have to do is go to settings. Boom. Connectors. And then scroll down. You'll see add custom connector. All you have to do is type and then just copy paste this URL so you don't accidentally typo. Boom. Okay. Add it. We just have to connect our account. So, click connects. And then it's going to open this website asking if you authorize Clo to access your Blot account. Click approve access. Open Cloud. Boom. And that's it. It's set up. Like I could not make this easier, right? Like the instructions are just right here. You just go to settings, connectors, add custom connector. You can name it whatever you want. Honestly, I like to name it Blotato. And then copy paste this URL. and then click connect to connect your account. And that's it.

Let's just first test that the Blot connection works. Okay, what social accounts do I have connected? And if this works, then Co-work would look at the tools you have available. It would see that Blot has something to do with social media and it would actually list your social accounts here. So it that's this is exactly what it's doing. So the only thing left you have to do within Blot, honestly, is just make sure you connect your accounts. So go to settings, accounts, and just connect all of your accounts. You can connect up to 20 accounts of any platform here. So like you can connect three Tik Tok accounts, three Instagram accounts, three Facebook accounts, all for the $29 per month plan. Okay, so if this works correctly, you should be able to see all of your accounts. And then what I'm going to do is copy paste this. Okay, post these to Facebook and LinkedIn along with my receipts image from downloads. Okay, so this is Facebook. This is LinkedIn because we copy pasted it. It may not have these nice line breaks that I normally would have, but that's fine. But yeah, so now what's happening is Coork's going to analyze your request? It's going to be like, huh, how do I post these to Facebook and LinkedIn and hopefully it will realize that you can use Blot to publish directly to social media from Cloud Co-work. Right now it's trying to just find the receipts file because we started a brand new chat. So there's no context of what that receipts image is. So here it found it in my photos and now it is uploading this image automatically to Blotato. You don't have to use an intermediate storage solution like Google Drive, Dropbox or Amazon S3. This is actually huge. So if you have local files, local images and videos you can just upload them directly with Blot. You don't have to do some weird work around uploading it to Google Drive. It just took the image, sent it to Blot. Done.

Okay, I'm just going to allow for all tasks. Um, but you can update your content writing skill. Remember that you can add a line there that's like always ask me for my permission before publishing anything. Okay. So, if everything worked, so it found the photo. It uploaded the image to Blow. Again, I didn't have to move the file anywhere. So, I know this doesn't look impressive because it just eliminated four steps you'd normally have to do. Like the normal way of doing things, you'd have to like take your local image, upload it to Google Drive, and maybe you have Google Drive locally, but you still have to give it like permissions and it's actually a bit more annoying than it sounds. And then take that Google Drive, get the share link, upload that to Blot. This skips all that. So, you can just be like, just upload this photo I took and then it'll work and you don't have to worry about anything else. And then it used Blot to publish these posts to social media hopefully. Fingers crossed.

Okay, so we have yeah this is our LinkedIn post. It didn't keep the line breaks. So remember I copy pasted from one chat to another chat. The original post actually had nice line breaks and stuff. We had to ditch that chat cuz it kept kind of bugging out on us. But it was originally really nice and neat like this. But Facebook worked as well. You can see it here. And the cool thing is you can publish this now or you can publish this in the future. Okay, so I just deleted the posts. Now, let's schedule them for tomorrow morning 6:00 a.m. You can manage your entire content calendar here. Now, what that means is you can schedule posts in advance. You can ask co-work upcoming posts scheduled. You can reschedu them. Let's say, oh, we scheduled these, but I want to reschedu them. You can delete them. Let's say you're testing a bunch of posts and you're like, oh, wait, can you delete them now? Um, core can do all of that. So, it can fully manage everything.

Okay, so both scheduled. Let's say list my next five upcoming posts. Okay, now it's going to list my next five upcoming posts. And here are my next five scheduled posts just today. Okay, I'm going to say reschedule these two that we just scheduled for tomorrow. Reschedule them for 30 minutes from now. This is your entire social media content calendar within co-work. Think about how powerful this is. Let's say you sit down for a couple hours, batch content, create a bunch of content, and tell co-work just schedule it for the entire week. Let's say something comes up during the week and you're like, I really need to post about this topic. I want to reschedu all my remaining posts, shift them two days later. You can easily do that. It's just a sentence in co-work. So here, right now, it's finding the IDs for the two posts that we scheduled and then it's going to update their schedules. So again, it's like interacting with a mini employee, a mini social media marketer. You would be like, "Oh, hey, our plans changed. Let's just shift those marketing tasks over there. Like it just does it.

Okay. So both posts are now rescheduled 30 minutes from now. So let's check that that actually worked. So go to Blotato. Go to your calendar. So these are upcoming posts for Friday. Yeah. So these are the ones it just rescheduled exactly 30 minutes from now. So you can see it here. So full social media calendar management within Cloud Co. Like this is mind-blowing for anyone who posts content. Uh, like it just saves so many clicks. I only posted two. Imagine you're posting like 10 pieces of content a day and you need to like reschedule stuff, shuffle stuff around, delete posts. Like it can do that. You can have it list all upcoming posts, delete the ones that have videos. Like it it's that flexible. It's that intelligent. And so you can completely use co-work as your social media content manager, your social media content calendar. It's really powerful.

And of course, there's many other things you can do with it. So Blotato can also scrape YouTube videos and remix them into content. So maybe that's the last use case I'll show. So if I search like some kind of Horoszi video, uh, okay. Yeah, helping force strangers. >> This is for senior year. Last year, our companies in total did overtrip. Let's do this. Okay. So this will be the last use case I show. Use potato to scrape this YouTube video. Write a LinkedIn. I'm just using LinkedIn and Facebook as examples. You can also post to Tik Tok, Pinterest, Instagram threads, blue sky, whatever. Write a LinkedIn and Facebook post and then use Blueot to create a whiteboard infographic for the post. Okay.

So Blotato also has a scraper for YouTube videos, Tik Tok videos, podcasts, PDFs, and websites. So you can use it to scrape that information, remix it into your own content, a LinkedIn and a Facebook post, and then also create an accompanying visual for the task. So you can create videos, images, flyers, infographics, slideshows, and carousels. There's a lot of different things you can create. If you go to blow potato, go to videos, create new video in the top right corner, and these are just samples of like the different styles that you can create. And you can access all of these styles through Claude Co-work. And depending on what you're creating, the wait time may differ. So if you're creating just an image or AI infographic, that will probably take one or two minutes. If you're creating a full-fledged video, that can take 5 to 10 minutes. So just keep that in mind when you're going through this process.

So now the infographic is rendering. Here's the LinkedIn post. Alex Hormozi sat down with four strangers. His note to every one of them was, "You're thinking too big too fast. Dominate your local market first. Fix sales then expand." It really likes to use my emoji ever since I put that in my brand voice. And now Co-work is just waiting for the infographic to be ready. At this point, I recommend everyone just start with Co-work and then upgrade to Cloud Code if you feel it's necessary. Okay. So, where is the infographic? Okay. Whiteboard infographic. Open link. Boom. That's our whiteboard infographic based on Alex Hormosy's brand new YouTube video telling strangers how to build million-dollar businesses. And this is just one style, guys. This is just one style I happen to like. It performs remarkably well for some reason on LinkedIn. There's also the manga style if you like that. That is what I use for like my live stream announcements. But yeah, and then the next step would be just like before, go ahead and post these to social media with the infographic attached. If you don't like this infographic or you want changes, you can just tell Claude Co-work. You can say, "Hey, I don't want this in blue. I want the highlight color to be pink. I want it more aligned to my brand kit." You can just tell Claude Co-work that and it's going to go regenerate the infographic so that it looks more closely aligned with your brand kit.

So, that was use case number five, your social media content calendar. And if you've been marketing for several years, this is probably really mind-blowing to you because it's incredible like the amount of tasks it can do for you. Remember I said at the beginning the difference from cloud.ai chatgpt versus co-work is your AI is actually getting work done. It's actually going there and fixing and organizing your entire calendar as opposed to chat GPT. You're like yapping about all these great ideas, but you still have to be the one to do the work. So, this is a totally different way of interacting with AI tools. It's like a mini employee if you give it sufficient context, which is like the skills. Like a skill is like something repeatable that it knows how to do, like an SOP, like a playbook that it's following, and then you give it access to tools just like you would an employee, right? You hire a social media intern. Here's the playbook, Google Doc, and here's our social media accounts, Instagram, Facebook, etc., and they have to figure out the rest. They have to do everything. Co-workers powerful because you can just describe what you want, and it'll go into those tools and do everything for you. And so it eliminates a lot of the tedium, a lot of the back and forth, a lot of the iteration cycles. So you can just focus on making the highest quality content possible and then co-work just handles the rest. Like helping you create visuals, package your content, create platform specific variations. Like you want certain hashtags on Tik Tok, you don't want the same hashtags on Instagram and you never want hashtags on Twitter, right? Platform specific variations based on viral best practices. It's just crazy. But yeah, hopefully that was helpful. Thanks everybody for watching. We covered a bunch of use cases here. There's a lot more you can do with co-work. I feel like I only brushed upon the video creation like at a very basic level, so I might do a follow-up one that goes like really deep into that. But yeah, thanks everybody for watching. If you enjoyed this, don't miss my next one.