Transcription
Hey everyone, it's Rod Santosimo with the Masimo Show. And yes, this is our 100th episode. Now, I know on 100 episode shows, you're supposed to go back and look at the best of the best, the greatest lessons, the biggest thrills of the first 99 sessions. But I'm going to do something different. In fact, I'm going to share with you the biggest initiative in Masimo's 17-year history. And then I'm going to share with you why you need to join me. That's right. We're going to present to you on November 19th the global CRA broker virtual that's online summit. That means we're going to get together 12 of the most incredible brokers in the world to share how they pitch, prospect, market, share their time, everything, build their teams so you can too to make 2026 your best year yet.
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So on this Masimo show, I'm going to extend an invitation for you to join us at the global CR broker summit and for you to get in position to make 2026 your best year ever. I hope you enjoy the show.
Hi, this is Rod Santosimo and [music] welcome to the Masimo Show. The objective of the Masimo Show is to share how you can maximize your personal [music] and professional margin. That's right, let's make more money in less time. [music] Let's turn chaos into clarity, confusion into confidence, and income into real wealth. Along with sharing my insight on how I grew a [music] multi-million dollar professional business, we will bring you expert advice from various authors, consultants, and industry leaders, [music] provide you the tools you need to build that commercial real estate business and life you have always desired. Welcome to the Masimo Show.
Imagine sitting in a room with several of the top producing brokers in the world. And these top producing brokers are sharing how they find new business, how they market, how they build their teams, how they allocate their time and everything in between. And imagine that you actually don't have to travel to be in that room. In fact, it's a live event where you can join in the luxury and comfort of your home or your office. Yes, this is exactly the opportunity you have and what I'll be speaking to today. We at Mosmo have put together what I believe is our greatest initiative in the history of the company and I truly believe will have the greatest impact on your career. In today's Mosmo show, we're going to talk about the global CRA broker virtual summit. And I am so excited to share with you this amazing opportunity for you to grow your brokerage business. And I commit to you this will be the lowest investment but greatest return you will ever have in your commercial real estate career. In fact, yeah, you know me. I'm going to guarantee it. That's right. I'm providing a money back guarantee that you will get at least 10x your registration fee when you show up when you do the work on this one single day on November 19th.
So, let me tell you about the global Siri broker virtual summit and then you can decide if it's the right fit for you. And if you're commercial real estate broker, whether you're new to the business or a seasoned veteran, it's the right fit for you. So, let's talk about it. So, most of it's going to be live in Las Vegas streaming worldwide. That's right. I've rented the most technology advanced studio in North America to 4K stream to you. You're like, you're going to be in the room with us. And if you speak a different language, the AI will translate whatever language you wish. So yes, this is a global event. So we have folks already signed up in Japan, in South Africa, in the Netherlands, in Mexico, and so many other places and certainly those in the United States. So think about that, right? It's made an experience like you've never had on a Zoom call completely different.
So, here are the folks that will share what they do so you can too. We're going to start off with Grant Puit. Grant Puit is the founder of Whitebox Real Estate. Grant came from a national firm and he said, "You know what? I want to start my own boutique firm." And what he has done to differentiate himself is allowed him to create such a vast market share, in this case, the office tenant representation industry. And he set out to say, "I'm going to beat the big boys." and he's figured out. He just showed exactly how you should prospect and get chosen over national organizations if you're a boutique firm. Now, if you're a national firm, you need to know this either way. So, what a great way to start. Grant is an amazing individual, amazing broker. He's out of Dallas, Texas.
After Grant, we have the vice chair of Callers International, Matt McGregor. Matt's an incredible industrial broker who does deals all across the world. He uses a tech stack like I have never seen. And look, and we've worked with thousands of brokers. His tech stack, well, let's give you the insight of how he uses his tech stack to win clients worldwide. Also, you're going to see one AI platform that Matt depends on to accelerate his production. Yeah. So, imagine that. Now you listen to Grant and how to win more opportunities. You got Matt also does industrial leasing and some sales.
So then we're going to move over to James Nelson. James Nelson's the head of US investment sales for Averson Young. Imagine that. Yeah. He's going to talk specifically about how you can 10x your personal brokerage business because he's done it. Now, I'm thrilled to say that James, just like Grant, is a client of the Mossimo Group. And so, he's going to show you how he 10x his business. And he's also shared with you why 10xing is actually easier than 2xing. And he'll break down how he scaled from doing deals locally to doing deals nationally. And just on those three alone, you want to be in that room, right? You got James, the head of US investment sales for Advis Young. You got Matt, the vice chair of Cars International. And you got Grant, the it's boutique wonder firm out of Dallas, Texas. Just those three alone. But that's not it. We're gonna give you more right during this day.
Beth Aer. Many of you know Beth Aer. All of you should. She is known as the canvasing queen. Did you know that billionaires hire Beth Azer to help them with their real estate? It's true. So she's going to share with you her winning ways for finding new clients. Yeah. So discover these new ways to win more meetings and more importantly to fill your pipeline. Now unlike James and Matt and Grant, Beth focuses on retail. This is why this event is for everyone regardless of what you do. Retail, office, industrial. Yes, we have multifamily speakers and yes, we have other speakers as well. But you've got to understand this event for the commercial real estate broker experience for you to grow your practice. throughout the best.
Speaking of amazing brokers, we have Ron Cohensburg. Again, a boutique firm out of New York with American Properties. He's the founder of American Properties. And Ron, oh, he's so dynamic. In fact, he's been named the Long Island broker, not once, but twice. And again, he's at a boutique firm. And he's going to share with you his threestep selling system. Yeah. You'll learn how to win more exclusives with this simple straight line process. and you'll learn how he navigates conversations to meetings and meetings to listings. So, there you go. This lineup is just getting better and better and better. Oh, by the way, during the day, I'll be sharing our Masumo methods with you. These are the methods that our coaching clients leverage to outear their peers by 7x. That's right, 7x. And yeah, I'm also going to share with you the three keys to consistent commissions and cash flow. Yeah. So, I'm gonna share some stuff as well. I'm gonna be there the whole day and I got to share some stuff with you so we can with all these amazing brokers.
Okay, let's let's move forward because there there's more. It's unbelievable. This day is Mason Fisc Mason, the multifamily Mason. The absolute I call him the wonder kid of commercial real estate brokers. Now, we've had the privilege of working with Mason since early in his career, and we've watched his incredible acceleration from taking his business to seven figures. He may be one of the quickest journeys to seven figures of everyone we've worked with, right? So, you can gain insights into his methodology for continual deal flow. And he has what he calls the CRA referral flywheel. This would be absolutely incredible. There's someone for multifamily now. So, I got all the main aspects of real estate covered, but we're gonna do more right now.
We got Oh, Andy Misavic. He's the VP of the Shopping Center group. Andy's also one of the longest tenur Masimo coaching clients. He's absolutely incredible. He represents massive retail clients throughout the nation. And what he has done is he leverages market knowledge to gain an authority position. And that's who he's going to speak to. So, you'll learn his approach for staying on top of the market. You'll secure his system for using market intel to win more tenant rep clients. Imagine that. What an amazing lineup. But we got to give you more. And so, we have two more brokers on the global stage that just like the others are going to knock you out. But these brokers, like a few before, these are the billiondoll brokers.
So the first one is the incredible Sam McFay out of Sydney, Australia. And Sam is probably the top hospitality, there you go, another niche hospitality broker in the world. And what he does, he has this profound approach and ability to turn meetings into exclusives. His win rate is absolutely incredible. when he gets the meeting, it's more than likely he's going to get the exclusive. So, you're going to discover how he wins deals all over the world, and you're going to learn his system for enhancing the probability of winning exclusives. Absolutely incredible. Absolutely incredible.
And then as far as the brokers, we got one more, and that's my close friend and our longest tenure client at Osmo and probably the most dominant commercial real estate broker in the world. probably sold more buildings than anyone else in the world. And that's the one and only Bob Knackle. And Bob Knack straight out of New York, the chairman of BKREA. He's going to share about how to become a CRA authority, a Siri authority. You hear directly from this world's most dominant broker, understand his systems for attaining his market leading position.
So there you have it. At the end, by the way, I'm going to wrap it up and give you the lessons and insights what you can take away. But that's actually not the end of the day. We have an optional VIP day where you can ask your direct questions to several of the presenters. Several presenters are going to be with me live in Vegas. Others are going to stream in, but who's be live? Just on top of my head, Bob Knack will be there. Andy Misavic will be there. Ron Coinsburg will be there. James Nelson will be there. Matt McGregor will be there. Grand Pru will be there. I mean they'll be live those will be streaming in. So it's going to be absolutely incredible. So for that optional VIP session so at the end of that day we'll have more time to work directly for if you wish directly with our speakers and get your questions answered.
Now, as they say in offerings, and that's not all, because for those of you who want to get a real deep dive into everything you learn during the global Siri broker virtual summit, we are offering a special implementation day on December 4th. Now, I think we only have 200 slots for that day. There are some slots left, but you got to join them in and get them. And that's working with me and our certified Masimo coaches in small groups and helping you implement what you learned, helping you create your own personal plans to make 2026 your best year yet. Now, here's the incredible thing also about implementation day. I am actually going to share for the first time ever, the first time ever, not even our coaching clients have it yet because I've been building and working on it. I'm going to share our offer module. These are the principles we've been using over the years and now we're finally putting it together in a module. I'm going to share how you create an offer so good that your prospects, well, they can't say no. By the way, same approach I'm using on this offer. I'm making this offer so good for you that you can't say no. Again, think about that. So, implementation day, working with our coaches, building your plan, and learning our offer system. It's going to be absolutely incredible.
So, let's make this offer even better for you. You get access to all these elements. Not yet the VIP or the implementation day, just the one global zerooker virtual summit with all those incredible speakers on the November 19th. Just that for as little as 3.97. That's crazy, right? A whole day live speakers telling you what to do, how to build your business. This event has never happened before in the history of commercial real estate. And I don't think we'll ever do it again. It took a lot of months and a lot of time and a lot of sweat and tears, but this is an event you have to go to November 19. Stop the excuses. And I'm gonna address that as well. Stop the excuses because I'm a coach and not a trainer. So, here's what I'll do. You go. Low investment. Total low investment. You show up, you do the work. There will be some work. There will be a workbook. We want you to make sure you're engaged in the process. You stay the entire day. You have to have your videos on. You must have your video on during the day. And I even provide a money back guarantee. A money back guarantee that when you come to the event, when you work the entire day, you will walk away with at least a 10x. I personally think it's going to be a 100x, but you'll walk with a 10x return on your registration fee. Absolutely true. And all the details can be found on our website at www.csuccess.com. That's right, www.csuccess.com.
Now look, you had to know how to deflect objections in your commercial real estate career. And I know the objections you're going to share with me why you can't go. So let me address your objections and deflect those as well as you think about this. Number one, Rod is too expensive. No, it's $397. It's not too expensive for a full day investment in yourself. Again, this is an investment in yourself. When you say expense, you think cost. This is an investment and only starts at 397. VIP is higher. Implementation day is even higher, but they're still so low compared to the value you'll be getting for this incredible day. So, you got to wipe that. That's an excuse. That's just an excuse.
Number two, but it's a whole day. Of course, it is. You go to conferences for three days. Hell, you go to CE for a day and that's a total waste of time for commercial real estate brokers. We all know that, right? This one is an investment of one day of the year. One day the year you invest in your business instead of working on the business and being busy and being frustrated and not winning the money you want you think you deserve. This is one day where you just focus on you working in your business. So too expensive excuse. It's one day excuse. Sorry I'm going to coach you through this. I am recreate and and put this and orchestrate this to make all the excuses evaporate.
I have other commitments that day so I can't make it. If that's the case, here's what we're going to do. Sign up for VIP day. That's a little higher investment it is. But on VIP day, guess what we're going to do? We're going to give those who sign up for VIP day access to the recordings of the entire day, including the VIP question and answer session. We're also at VIP day for those who sign up for VIP. We're going to give you the speakers presentations and my notes on those presentations. So, think about that. So, VIP day, you get speaker notes, you get speaker presentations, you get recordings and access to the speakers during the day. So, if you're saying, "Rod, I can't make it." Heck, sign up for VIP day. Make as much as you can. Come as much day as you can. Now, the guarantee won't work because you're not coming the whole day. come as much as you can and then get access to recordings. So that's gone as well.
Rod, I will not learn anything. [laughter] Well, that actually is is not an excuse. That's an arrogant statement. And again, if you know me, there's three types of intellect. Ignorance, arrogance, curiosity. Right? We all know we don't know. Hopefully, you're not arrogant because you're not going to grow. But please be curious. Please be curious. You're going to learn something. I don't care if you're a 40-year seasoned veteran, you're going to learn something. So, let's get that off the board as well.
What else can you possibly think why you shouldn't do this? Oh, I have heard these speakers before. Maybe you went to a prior Masimo or sold out events we've done over the years and maybe that's true and maybe speakers have spoken at Masimoan. But here's the thing, repetition is the key to learning. Repetition is the key to learning. So if that's true, you're going to learn something new. When I read a book the second time or third time, it's like, "Oh, I didn't see that. Oh, I didn't read about that one." Repetition's the key to learning.
So there you have it. Our gift, and I think this is a gift. If someone offered me this of all these amazing, we say, coaches across the world coming together for one, they show exactly how they do. I would pay tens of thousands because I know that's what's worth to me. It would be. So I would, excuse me, I would invest tens of thousands. So, we're giving the opportunity to get in the room with some of the top producers in the world. We're talking about prospecting, marketing, time management, presenting, pitching, everything in between. These folks cover hospitality, multifamily, retail, office, industrial, and everything in between. This was built just for you, the commercial real estate broker. again. November 19th, a day like no other. Check it out. www.cereuccess.com. We hope to see you there with the hundreds and thousands of well should be thousands of brokers across the world that are going to invest themselves and realize there's always opportunities to get better.
Until next time, this is Rod Santosimo with the Masimo Show. Okay, that's a wrap. This is another Masimo show and as I say always knowing is in doing. We shared some value but now you got to go implement because it's implementation that creates the transformation.
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And did you know by the way over the last almost two decades now the Mossmo Group has been working with commercial real estate brokers just like you and helping them earn significantly higher commission. I'm talking multiplying [music] your commission income through our coaching programs. And yes, we have programs for every level of success and yes, every level of experience. [music] So, if you want more information on how to grow your commercial real estate commissions and build the business life you always desired, check out Masimo. That's m [music] a sms.coach. C a c. That's masimo.coach.