Transcription
Should absolutely appeal really strongly, but only to a specific group of people. And what people don't realize is it'll affect your whole targeting on the front end. You will have different people that you're targeting because of that creative.
Um, and a lot of the magic of this, we'll probably talk about in the next episode because you have to be able to understand how the different types of creative are affecting your lead quality. And having a really good ad testing process is a big piece of that. So, so we'll talk about that a little bit more then.
Um, but the concept here, I think, is is crazy important. So get the right creative, measure the right optimization goal, and the thing we talked about before is avoid Audience Network.