I Made $720K In A Day: The NEW Way To Monetize Your Content Online! (Just Copy Me)

We literally made, we did the math, $720,000 in a day. Whatever you think is a lot of money doesn't become a lot of money once you make it.

Omar Elakori, you're like the offers expert. You've made nearly $3 million from your offers. You've also had the experience in the past where like you've put an offer out and there's been zero sales. I made a photography master class and like I'm waiting for like my stripe to go jing jing jing jing jing jing and nothing's happening. And I was like, dude, what the heck?

The biggest misconception on social media and YouTube is that if I make content, I will get paid. No. Nobody woke up today thinking about buying something from you.

Callum, I'm so sorry. What's the three-step blueprint for how someone could make their first $10,000?

Well, if you want to make your first $10,000, let's define what a business is. Business is broken down into four elements. It's in my mind and I think for a lot of people that are familiar with your stuff, you're quickly becoming the offers guy. You're like the the offers expert. If that's your perception of me, I will say sick. Let's run it. No, I mean I understand that people have different perceptions based on how they find me online. Yeah. But I'll take I like that. Yeah. The office expert. And so people are going to you to understand like how do I monetize my content and my expertise. And so I wanted to start with something that was actually personal for me which is something a pain that I felt very recently is when you pour your heart and your soul into building like a new product or a new offer. You put everything into it. You then go and you market it. You promote it. You do all of the things that the experts and the gurus tell you to do when you have an offer. People get excited. Maybe they're even DMing you. They're talking about it in real life. And then it goes live. No sales. Silence. Complete silence. I've experienced it. I've experienced it. I think anyone that's tried to do business online has experienced that feeling. And it's frustrating. It also kind of leads to you being like disillusioned. And so as someone that I consider the offers expert, if you had to speak to that human being who's experienced that, what do you hope is the value that they take from the conversation you and I are about to have?

I hope that by the end of this conversation, whatever is in a person's mind, I would say before it ends, you give the offer. Give the offer to who? We could talk about it. What offer? We'll talk about it, but that before this conversation ends, you will put yourself in a position to make money through maybe a relationship, an email list, a text message thread, and or get the feedback you need to make it better the next time you give the offer. So, there's no no one's going to lose after this podcast. We're only going to learn. We're only going to get feedback. I like to say there's no such thing as failure. There's only feedback. And that's what you that's what launching your first offer or an offer uh and no one buying if you could you could see it like a failure or you could unpack it and say okay wait why did no one buy it? People are buying a version of something I created. So I I think that that's what's going to happen by the end of this conversation. Yeah.

You know you know what's interesting? So like I saw a video where you said uh you've made nearly $3 million from your offers so far. And it's interesting because I also know from our prior conversations and you said it just now, you've also had the experience in the past where like you've put an offer out and there's been zero sales. Yeah. Like complete zero. And I could It's funny when we were on the call, I could actually like still feel the pain of like that experience. Oh, 100. Can you take take us back to that moment? give us the context of you build something you put it out complete crickets.

Yeah. So when I wanted to start putting out my own info products, let's just call it courses, right? Or a course. Just like anyone would do, I made a course, filmed it, paid a person. Shout out to art.mpp4. And and you remember the 10 the Instagram 10K swipe up. I was like, "What kind of capitalism is this that you need like 10,000 followers to get a swipe up to your I'm like, all the people who have 10K followers are making more money, but all the people underneath 10K." So, I told myself when I hit 10K, I'm going to make the greatest announcement of my life, and people are going to buy this course I've been working on. And hit 10K, everyone re-sharing. Oh my gosh. And um I made a a a photography master class and I made a couple hundred grand with photography, but put it all together in one thing and and put it out there and nobody bought it. And I think I I think it was 300 bucks or 500 bucks or 497, you know, or 297. Um and no one bought it. And then you would think I learned my lesson. And then fast forward a couple years later, I then uh put out a um a webinar where I did like a a Zoom call where I gave three hours of just value and taught and did all this stuff and at the end of it had a 3K offer and no one bought. And um it's funny because it's it's actually you'll find that like when you start like really getting momentum in business, it does become less emotional, but before you get there, it's so emotional. And I'm going to tell you why. It's because what you just said on how you created whatever that first product was. Are you talking about your shirts? Yeah. Okay. What did you say you put into your shirts? Sorry, I just hit my mics. Heart and soul. Whose heart and soul? My heart and soul. Why would anyone care to buy your heart and soul? Even if you think about it like that being a physical product, I don't want Callum's heart and soul. Fix my heart. And here's a just a principle in it of itself because the re the reason why offers don't sell is because people don't know how to sell. And one of the top most foundational sales principles I could teach you is people don't care about you. People care about themselves. And when you get to understand what people care about, you sell them what they want. So in my case, you know what I called my photography course? What was it? I called it Omar's photography master class. Now, I'm going to ask you a question, and I hope you answer it in a way that makes this conversation go more way more smooth. Which one do you want to buy? I have Omar's photography master class or I have the six figure photographer in a year. This one is 500. This one's 3,000. Which one do you want? I want the six figure. The six figure monster class sounds good to me. Here's what's crazy. What's behind the payw wall are the same thing. What's the difference between each one of these things, even though behind it is the same thing? It's the words I use to sell it. It's packaging. It's how I packaged. And you're a package expert. Pause. But, uh, legit, it's it's packaging. And I think if we want to even boil it down to even more plain terms, it's words. Like when you understand the power of words, you will you'll be able to sell better. You know, because here here here's what it is. People don't buy what it is you sell. They buy what it is you say. So get better at saying better things. I was in my neighborhood a few weeks ago and I saw a moving company and it said red carpet moving services. Do you do you see like even as I say that it sounds premium? Yeah, it does sound premium. Sounds luxury. Sounds luxury. Who's to say it is or not just by their name alone? So I you we we got to we got to unpack what is it that people want? Not now. I'm not going to pour my heart in this. And and no shade to you. Isn't it funny? Every time you say no shade, it means shades coming. Full shades. Full shades on the way. So shade to you and shade to me for pouring our heart and soul into something and trying to give it to people or sell it to people. It's kind of selfish. Buy what I made. Buy my course. By It's like no. Like is this going to benefit you? is is this something you you need in your hands? Is this something you need to take you to the next level? Um so yeah, I mean that would be the foundational reason why we didn't sell anything. There's so much more, but we're going to we're going to get into it and what you mentioned is is so good. Like we're going to get into how people can can monetize their content, their offers, their expertise, everything. But if we rewind a few years and back to that moment where similar to me, you were putting your heart and soul into these offers. And you even mentioned you said, you know, I had to make this I had to keep bumping my head against this thing a few times before I got it. And so I want you to take me back to that moment, that moment in time. I don't even know where you're sitting or what the environment is where you have that realization of like me putting my heart and soul into these offers and then going about it that way is actually detrimental like what is that transformation that realization of like I have to go about this a completely different way.

Yep. Well, the one that's more vivid is the second time I failed, you know, and I'm still failing today, by the way. Um, the second time I failed was summer of 2023. I just joined a mastermind. Um, but I just joined the mastermind and I did a web class, other known as a master class or a webinar and I hired a a guy to take photos while I did it. I bought a projector because I was about, dude, I was going to go crazy. I'm gonna have like the chat go crazy do giveaways. I'm gonna teach the whole shebang. It's going to be like a a oneanddone course. Come to this web class and you're going to learn how to take what you're doing online or start doing what you want to do online and then turn that into profit, right? And so I do this web class. Dude, people will hate, but I had like 450 people show up with no ads, which is pretty sweet. people were pumped to see me cuz like you know and and I will say the benefit that I had that most people don't is that I was delusionally making YouTube content not knowing that it was building trust with people not knowing it was building like my likeness with people and then in business you would you know we do business with people we know like and trust and so I was building a lot of that without me knowing so I'm grateful for that um however I didn't understand why people buy things. And so when I feel like I feel like a circus show like and three hours goes by and I'm like, "All right, guys. Y'all ready? Here's the offer. Drop the link. Put the QR code." And like literally I'm waiting for like my stripe to go ching ching ching ching ching ching. And nothing's happening. And I'm like in my bro my my stomach dropped inside my stomach and flipped inside out because I'm like maybe there's something wrong with the link or something like I didn't you know and and honestly at the end of that I was beside myself. I was just was like and art was with me and I was like dude what the heck. I then started calling people to tell them like number one how I was feeling and uh and that's the emotional roller coaster part you know and then a lot of them told me really this they told me Omar you just overtaught I overtaught like like I gave too much value they're saying like not no not that you gave too much value you overtought I don't I know what you're saying. We could break that down. But in essentially, just to answer your question, in that moment, I realized that there is stuff I don't know and it's going to cost me my emotional capacity and it's going to cost me my time and it's going to cost me my energy if I keep operating in ignorance. So, I want to say I made that decision from that moment and said, I'm going to make killing ignorance my number one goal in business because literally the most expensive thing we will pay in life is ignorance tax. So, it it's honestly a game of moving fast, failing quick, and fixing quick. the sooner I know the answer, the sooner I find out the thing, the sooner I could pay the person that knows the answer for me, the sooner I don't have to operate in ignorance. And so that's really like when I made that like commitment to myself, it was like, all right, game on. Ignorance tax.

That's powerful. You know what? And I even said this to you. I said it to Art. I said it to you. I said it everyone on your team. I said, "This is an inspiring space." Like, you've moved forward past that moment. This is an inspiring space what you've built uh the offers and everything that you're doing. And so, for the people that might not know, they're not familiar with you from that moment in time that you realize like this is the this is the ignorance tax that I am paying every single day and you make these changes. just give us the highlights or give us the what has happened since then. What was the shift and what has it led to?

Yeah. So, the shift is God show me the person that I need to pay. God, show me the person that I need to trust. Put the people in my circle that could speak into what I'm doing. And so that was that was kind of like the the like my heart posture. And and then what what ends up happening is I start becoming aware of people in my life that when I have a conversation with them literally regardless of the time frame of the conversation I am better because we had a conversation. And so, you know, my friend Neo Nehemiah Davis will say, "If you're not having a six or seven figure conversation every day, you need to get a new circle." Now, how do you have six and seven figure conversations with just people who are also going for it? Like, that's literally it. Like this is why I actually wanted to partner with Neil Dinger on this space was because we will literally every day we are here talk about and and when I say that by the way I want people to know when who are listening or watching I'm not saying we're just talking about money talking about we're talking about solving problems like we're talking about hey yeah I just came back from Russell's you know uh from Boise Idaho literally uh this morning Russell Brunson Russell Brunson Russell Branson. No, I'm just kidding. Was that that's the other that's the England guy. Yeah, that's um No, I went to Boise, Idaho, and was able to get some one-on-one time with Russell Brunson and see his headquarters and stuff and similar to you. So, like exposure therapy, but also at the same time, I was like, "Dude, our spot's kind of low-key more dope." Um, no shade, but I'm throwing shade. And um and I'm able to talk to Neil about that literally hours after being back and process what I did and process what I heard and my my literally like the nugget that I feel would take me to eight figures if I so desire. And so I mean that's what it was. And so, dude, when when I met somebody who like provided a service that would solve my biggest frustration and the only reason why I'm frustrated is because I'm ignorant, it's like just pay them. I I think especially as creatives, I I would consider myself an artist creative first. Like, I'm a content creator. I really am. Um, and I know people have seen me as like this that money business guy, which was simply a that was a um a messaging a messaging change I made when I realized people weren't buying stuff. It's like, oh, people want to learn how to make money. People don't want viral videos. And if you're selling people on a viral video, you're selling the wrong person because that's like a a shortcuted person. Like what if I told you you can make money in the where you are right now with everything you know with everything you have? You can. So my messaging changed in that sense. But I would say would you trade $300,000 for a million dollars every day of the week? Then why do we not pay the person? Like why don't we just make the hire? hire the contractor, put together the thing, what whatever it is. But the reason is is because as creatives, yeah, it's our heart and soul. This thing is my baby, dude. Don't you Hey, I'm not going to let somebody speak into this. Well, well, then you're just going to cap yourself out. We only have a capacity to like do so much with time and energy and muscle, you know? And I would just argue at the end of the day, I mean, I I would I would simply define offers as an invitation. That's like that's all they are. They're an invitation. Period. That's literally it. And and a business is simply a a a place of service or a means of serving people. And so when we're talking about an invitation to serve people, that's what we're talking about. And if you don't want to be served, how are you going to serve other people? It's literally it breaks the golden rule. I I invested um over six figures in arts skill sets, him learning backend stuff, automations, go high level this, all that stuff. art can leave me tomorrow and I'll be fine. Like if if you're better because you came into my world in any way, shape, or form, I'll go to bed at night. I'll be just as fine. It's good. The world's so big, you know? Yeah. So that I mean, so that ignorant is just if if you would if you could just pay the person, just pay the person. And then you you've interviewed a lot of successful people, bro. Like I like I know Dan Martell's situation. Bro will find somebody with a viral YouTube video on a specific topic, reach out to them and be like, "Hey, how much is it worth your time for an hour or two?" Usually they don't have that offer. So Dan's pulling an offer out of them. So they he'll probably get a deal, but it's who Dan is and what he can do with the information because he's less ignorant because he's failed more that I could pay Callum $3,000 for an hour Zoom call, help me lay out my podcast setup, help me how I lay out my first podcast, four podcast episodes, whatever it is, like start my YouTube channel, whatever. Whatever it is, and then that's it. Chuck the deuces. But it's on a person to take that information. And that's where you start seeing the value of information. But but it's on the person. This is why it's so important to be a student that everything you learn, you determine what you get out of it.

You know what? You spoke about the information and we're going to get into it because I think one of the things uh that I like watching your content is the authenticity but then also you have a pretty unique approach which you're very open to sharing when it comes to how you monetize your content and your expertise. And so we're going to get into it before we do just to kind of bring it full circle. And even contrasting it like with that moment of when you drop this $3,000 offer and no one buys and it's because you overtought. Can you just contrast that with like over these last couple of years since you've been doing this? What has been the most surreal moment for you where you're like, "Wow, we we we built this offer, we packaged it, we put it out, this outcome happened, and it's almost like knowing where you came from and where you started at, which was silence and no sales."

Yeah. It's surreal, completely surreal, unbelievable, almost delusional that I would be in this place I am now. Even when I say that, when I speak that, what comes to mind for you? Okay, quick break. Let me ask you this. Have you noticed how all of the old marketing playbooks just don't work anymore? You post content, you run ads, you try the funnel that everyone's talking about, and it just doesn't perform in the way that you expect. And that's because the game has changed. We partnered with today's sponsor, HubSpot, because they've just launched Loop Marketing. It's their new growth playbook for the AI era of content. And so unlike the old funnel that moved in a straight line, the loop is dynamic. It's always learning. It's always evolving. And it's built on humans and AI working together. And it runs through four stages, which is express, tailor, amplify, and evolve. And to help you put this all into action right now in your business or with what you're working on, HubSpot created a free loop marketing prompt library. It gives you ready to use AI prompts to plan campaigns faster, tailor content to your audience, and actually grow without all of the trial and error and normal failure that you're seeing with these old playbooks. And so if you want to stay ahead and actually grow in this new AI landscape that we're currently in, download HubSpot's free loop marketing prompt library today. The link is in the description below. It's completely free. You can get it right now. Thank me later. And let's get back to the episode.

What comes to mind is the first day I made over $100,000 in a day and then realizing that it's the floor. Like I thought I thought salaries were supposed to be 100k, not gross revenue in a day. So that that will break your brain at first, but I'm just going to spoil it for everybody. Okay? Whatever you think is a lot of money doesn't become a lot of money once you make it. So last last week, we literally made we did the math $720,000 in a day. And I'm numb. it like it it it hit a threshold where and here's the real reason why is because the pursuit of money must be met I never said this before the pursuit of money must be met with the devaluation of it we must devalue money this is a biblical concept don't Let money be your master. Don't serve two masters. Let money serve you. Let money simply just be a tool. And so, you know, what's funny about having that six figure day, that initial one, was it it was February of 2024. So, wasn't that long ago was right before that, dude? 6 months before that, I lost $100,000 to a Ponzi scheme. And I didn't know it was a Ponzi scheme when I first invested in. Somebody was like, "Hey, I'm doing this thing with a hydrogen plant and I'm in three rounds and I've been making 20% in 6 months and I keep rolling it over. If dude, if you're if you got some extra money, like throw it in there." So, I like felt I felt peace about it. Talked to my wife about it. We put in 100k and then it's just crickets. They pulled the rug out of under the What do What do white people say? They pulled the rug out. Pulled the rug out. Yeah. Is that what it Okay. Um they always got sayings, bro. And I'm just like trying to catch up. Um Yeah, dude. Lost 100K. Now, here's what happened. I lost $100,000 to a Ponzi scheme. I was still able to put food on the table. We still were able to pay our mortgage. Still had our cars. Still had our lives. My wife still loved me. Praise God. I may have had to sleep on the couch. No, I'm just kidding. I didn't. She's amazing for that. Um, hey, you know what happened? Nothing. Nothing happened when I lost 100K. And what that taught me was that 100K is not a lot of money. It isn't. It'll It goes like that. And and like I said, once you make it, it's no longer enough because whatever you thought was a lot of money, you're making it right now. You're telling me that you're thinking about bringing on somebody full-time. There was a day where you needed to pay yourself that number. I could pay myself full time, right? Not that long ago. Not that long ago. But now you're like flying to Vegas to shoot podcasts. That was that was a big deal to you before. You're here now and you're like, I have to do that. like how am I going to scale this thing without, you know, and so but that was the moment. It was making $100,000 in a day. Yeah. Yeah.

You know, we're we're in Vegas. Um obviously Alex Hoszi is here and he just had like a crazy whatever broken Alex still got some way to go. Yeah. I'm chilling. And um there's the thing he said that's always stuck with me. He was talking about um he's talking about money and how much money we make. And he said it's really a symptom of two things. It's a symptom of our skills and our belief. Those two things. That's it. And he said the thing that is um people usually think it's they need to acquire more skills like they need to they need more things in their arsenal to be able to do it. He said often and silently it's actually their beliefs that's the reason why they're not at the money level that they want to be at. And so I'm curious as someone that you do offers the office guy I called you. I don't know how you feel about that, but the office, dude, I like it, dude. Bro, any correlation? I'm So, I'm saying if people can just think about money when they think about me, that's cool. And um I'm curious what are some of the if you had to say the the belief that you hear the most often which you think is the most detrimental to someone who's looking to go from I put out offers and they make no money to I put out offers and I could have a six figure day. What do you hear typically is the belief that is holding people back from that reality?

Usually the belief, the one that's coming to mind right now is I can't afford it. Whatever it is, it is because most people who are doing failed launches are doing it based on their perception of what they saw other people do on a surface level. And I always like to say you can't you can't charge something you weren't willing to pay. And so that's why I think when Alex says like the skills thing, you you acquire skills with a cost. And when I say I can't afford it there in many ways, I'm not just saying financially. There's a cost with time. There's a cost with failure. there's a cost with Ponzi schemes, you know, like but that but that that was in the pursuit of something that I that I knew inside of me which which this I can't afford it or I can't is literally a belief. Myin Golden would say I can't afford it is not a concept. It's a construct made up in their mind. Dude, I'm telling you, if I think about all the costs to this, bro, let's just do some math. Can is that okay? Yeah. Okay, let's do it. All right. Like art and stove, that's like 11K a month. This place cost me about 9K a month. So, we're at 20 20,000. And then extra miscellaneous business expenses. Let's just add four. 24. So before I make a dollar, I have to make $24,000. Like that sounds like that math ain't math. You know, if I focus on that, it'll feel like I'm it's leaving me. But if I focus on what that investment does and what it can do, if I focus it on the abundant side of things, I'll be so excited like signing the lease to this place. The math was in four years I will give away about almost half a million dollars. And it's not it's not I don't own this place. It's a lease. It's going into somebody else's pocket. But I could focus on can this place take me to 10? Am I willing to pay the cost to trade 500? Can I pay can I trade a million dollars in four years for 10? How many times would you make that trade every day of the week? But you're making that trade based on what you're going to get in return. And that's dude that's why I love Myron Golden you know and I love him you know as a person but something he talks about is anxiety and anticipation. They're both fundamentally future focused. But if you're f if you're focused on what's the worst that can happen, you're going to get anxious. If you focus on what's the best that can happen, you're going to have anticipation. Or in other words, you're going to have hope. And who do you think gets the better result? the person that operates in anxiety or the person that operates from a place of hope. And this and the reason why my uh the reason why Alex will say it really comes down to belief because business is a game of belief. And based on scripture, whatever it is you believe is what you get. As a man thinks in his heart, so is he. You get what it is you believe. And it doesn't matter what area in life. But in this regard, in business, it it all comes down to belief. Because we talk our And it and here's what's crazy. uh whatever you believe in your heart, it comes out of your mouth. Out of the abundance of the heart, the mouth speaks. And so what ends up happening is because you have a false belief, you start talking about false outcomes that aren't even true. And then you you end up living in it, which is like it's why businesses fail. It's why creatives quit. Like most people don't quit when it's going really well. And those people who quit is a very small group of people. They they just got on some minimalist documentary and they're like, "Bro, I got to sell it on like, you know, go move to third world country. Go to the forest." Yeah. Go do that. Hey, if you got to do that. But for others, um, if you want to last, you it's and it I think I I mean, I love the word delusional, but I think it's just believing the right equation. M there's an equation in our minds and it's if I do this then this will happen. If I don't do this then this will happen. If you're if you're making any of these equations in your mind about the future you don't know that. But we do that based on trauma. It's called a schema. A schema is an equation in your mind that's not true. So, like what you're saying with with like staying delusional is is you're saying keep telling yourself the equation you want to be true. But the because the reality is is you don't know that. You don't know if you threw out that offer again that someone won't take it. You don't know that if you text your whole phone group and say, "Hey, I know you wanted this. I'm actually working on a new boot camp or I'm actually starting it which is something I want people to do like text people you know expressed that they wanted your help in some way shape or form and just say let's work together for a couple weeks and if you want more information we can hop on a call and then on that call let them know how you're going to help them and then give them a price and then if you make the money DM me on Instagram and just let me know you made the money I will send you wiring instructions and then I'm just kidding but but literally it's that simple. Oh no, but what if I text them and they say no? What if they say yes? What if I what if I text them and then they they they cut me out? What if they what if they are so excited you asked? Anxiety or anticipation is what you said earlier. Yeah. So, so rather than focusing on outcomes that aren't in your favor, start focusing on outcomes that are in your favor. Mhm. So, this building, although it costs me about N grand a month, someone's going to rent it for two days without me being here for $20,000. Could I have made that opportunity possible if I wasn't willing to just pay the cost up front? No. I wouldn't have even known that was an opportunity. That's not even why I even bought the space by or signed the least space. That's not even why. But as a byproduct of just leaning in and doing the thing scared, my friend um Brett Johnson says scared money don't make money. A couple days ago, I got on the flight to Vegas uh to come here to film with you. And it's funny because like my vision and how I wanted to take this episode shifted on that flight. Oh snap. I I watched back um the video that you did, the new way to monetize your content online. Bro, the two places that idea shift is in the airplane and in the shower. That is very true. Okay, keep going. That is very true. And so as I watch it back, I then pull up my laptop. I get ChatGpt open. I take the transcript of your episode. I put it into ChatGpt. Me and Chat GPT the AI, we get in this conversation about the episode and we get down to this threestep blueprint based off the content that you filmed. What's the three-step blueprint for how someone could make their first $10,000 from an offer? And I'm talking about someone that up until that moment in time, they have not sold a single dollar worth of anything on the internet. And so we go $10,000 and then we do $100,000. But let's start with $10,000. And so I wanted to read to you the steps that Chach GPT and I came up with based off your video. And then you and I can jam on it and we can get really deep and I think it will be really valuable for people. fire.

Okay, so step one, define who you serve and attract them with a lead magnet. Get crystal clear on who you serve and the problem that you solve. Then use a simple lead magnet to draw them in and build trust. Let's start right there.

Well, if you want to make your first $10,000 in business, let's define what a business is. Because the wrong mentality is hitting $10,000 and and stopping there. Because people with launch mentalities, it they they usually either never launch because they're in their head and they want to be perfect or they just want they're they just want to make a quick buck. That's not a business. So, I'm not I'm not talking about people who just want to make a quick buck. Um, but what's business? Business is broken down into four elements. It's lead generation, lead conversion, fulfillment or delivery and then ascension or retention. So if you don't have leads, you don't have a business. So how are you getting people's information? And and then one way to do that is through a lead magnet. Yes. So good job chat. Um, other ways you can get a lead magnet is you go get the lead. So sometimes lead can leads can come to you. Um, but you know something where I feel like they could have been off is identify who you want to serve. Well, most of the time if you haven't served anybody yet, you don't know who to serve. So you got to have conversations. Like that's where generation I love it. Daniel Priestley, he'll he'll teach on a lead magnet strategy called the assessment. Don't sell what you do. Sell the assessment for what it is you do. So that's just a quiz or a survey that's like, hey, from how ready are you to XYZ? So that's one way to do it. You, you know, you can create a a value like a PDF, you could do a discovery call, you could do a uh mini course. Like there are so many ways that you can provide a lead magnet. Let's just break it down to how I could have made multiple six figures with one reel. So, I show off something I did for someone else. Proof, as Alex would say. I I I set up a friend's office setup and she actually teaches on sales and she's like, "Oh my gosh, my conversions are going to go through the roof." And it's it's a desk setup. Other people would call it a live stream setup. Uh Sean Kendall will call it a battle station. I call it my money-making machine, you know. And so I say, if you want the list of gear that that Macy has, just comment the words setup. That one reel has broughten close to 3,000 leads into my business. All those people said they work at a computer and they are doing stuff on Zoom or live streaming or vis virtual podcast or something in same way, shape or form. Is it safe to say that there was maybe 100 to 250 people that make a lot of money? Probably. Now, it would be on my job to do step number two, which is lead conversion. What am I doing to get people from giving me their information to buying something? And that could just be like, "Hey, saw that you downloaded this. Would you want us to just do it for you? The fees $10,000. There you go. I just made $10,000." And I like going conservative, right? Like I like I think I think I could have done 10 of those out of 3,000 people. And I saw some of these names that there were some people that were like people I respected that like commented to get the list. I'm like, "Yo, just text me, bro." You know? Um you you know one one thing I want to do is because one of the things that you're pretty masterful at is well one is packaging. But even if we take that like we go deeper with that is actually understanding your whoever your desired customer is their pain point. Mhm. Right. And then you're able to uniquely speak to that and create content good that establishes you as an authority and like I'm you're the person I'm going to go to to solve that painoint. But you said something really and I think it's underrated. Like I think people will will listen and they'll hear about the real that got you 3,000 leads. They won't hear about the thing that you said a few moments earlier is that you had a lot of conversations. Mhm. And so can you talk about that process that you go through of getting clarity on exactly what of first of all like identifying who the customer is and then getting that crystal clear clarity on their pain points. What is the process for you?

I mean, I wouldn't say I have like a full-on detailed process. It's just more I'm I'm very aware. And when I say that, I mean like aware to hear a person tell me what their struggles are. It's like if you are having a conversation with me about something I do, whether that's the podcast or the coaching or the content cast challenge or whatever, there's you're like literally you're giving me all the language. So, this is why you need to shut up. Yeah. When people are talking and you should say, "Tell me more." What would happen if that if you got that fixed? Like if if you didn't get that fixed, what would it do? Like let people self- sell themsel on the thing you sell. But that yes, but that doesn't happen until you have conversations. And this is what leads do. This is why I love putting out content because when you put out content, you initiate conversation and it gives people something to talk about. But a lot of it is just listening. It's like which most most people who teach sales will say like first step to great sales is to like just listen because they're giving you ammo. They're literally giving you the words to use. And what's funny is most of the time people will make content or create a business out of their you know internal like from their heart and soul. and soul rather than start your business from their frustration, from their pain points like you said. But but I love that you use the word unique. So like their unique pain points and that's the thing. If you helped a high schooler build a live stream setup, same level of work, and then you help an entrepreneur build a live stream setup, which one will pay more? an entrepreneur because they have more money. Yeah. But more importantly, because of what it will do for them, they know what it can do for them. So, in many ways, they're just more of a sophisticated buyer. And so, Alex does this thing. He says, "If you want to make money, just sell to the rich or solve rich people's problems." I think a better way to say that is simply if you want to make more money, solve a more sophisticated problem. And and a sophisticated pro problem is simply the person you're serving. So, I mean, let's just take it to like its core. If you were gonna wash cars, are you gonna go in a gated community where in the here in Las Vegas like the ridges or Red Rock Country Club and start asking people if they would like their car cleaned or are you going to go to East Side Vegas, which already by saying East Side Vegas, people are like, "No, don't do that." It it's it's a it's a more sophisticated problem to clean somebody's car because people in East Vegas are going to go through a car wash at the gas station. People in Summerland, they're going to they work from home. They don't want to wash their car. So, wash their car, you know? So, like it it's sophistication more than it is just rich. It's just when you can and then when you get better at communicating what your solution does for a person, uh it's when you make more money. Again, going back to the beginning of this conversation, when you use different words, you make different kinds of money. And so, yeah. Yeah. I would say let the conversations and just be hyper aware, dude. I I that's why I love talking. That's why I love yapping, bro. Because the more the more conversations um the more inspiration I get from my content and the more I like to call it copy or you know I because I I train I don't train I I teach how to um take your conversations and create copy or content from it and this is where you separate yourself cuz who can tell that story it's unique it's unique so my friend Neil Dingra will say the greatest marketers say one thing a thousand different ways. Amateur marketers, amateur content creators say a thou a thousand different things one way and then you're just like I don't know why no one's you know connecting with my audience or you know my my content. It was like it's because you're because you're saying nothing by saying everything. So get really good at saying one thing, you know. Um, and that that that that's a constant sharpening you need over time.

You know what? So you um and I and I heard you say this in a video. So So two lead magnets that I've heard you mention. One is is just what you said with the reel that thousands of people signed up off that one reel. And then the other one I heard you say in a video, you mentioned you had um you did like a gear checklist, like a production gear checklist. It's like everything I used to produce my podcast. Yeah. Which people pay me 30 grand to do for, which I don't do anymore, by the way. Like people pay me $30,000 for one day. Yeah. And you can have the list for free. It started with the gear checklist. And so my question to you though is you understand the customer and you mentioned it earlier, you understand your audience and who you're serving. You understand their pain points. How do you take that information and I'm thinking specifically about the person at home that's like thinking about their customer and it wants to make that final step of like okay but what is the lead magnet that I produce after understanding their painoint and who they are how do you come to the decision it's the gear checklist it's the real it's the like how do you come to that

Well, first you could have a 100 lead magnets let's let's boil down all a lead magnet

Is a lead magnet? Could it be an email you send in response to somebody's email? I don't want to make it like more than when I say, "By the way, let's just make this very clear: the gear list is a Google Sheets document. It is not sitting on some weird website. It's literally a Google Sheets with links on it, right?" Um, so a gear list could be a checklist or something like that, given in an email form. So let's, let's, let's bring it down to that.

But I think a good indicator that you have a really good lead magnet is that you're nervous to give that information away. That's good. You're like, "Shoot, people pay me for this." But the people who make the most money online are the people who leave the most money on the table. And it's just an exchange in value. If this guy is willing to give me this, I wonder what would happen if I actually exchange money for some for something. That's psychologically what's happening in a person's mind. Yeah. I feel like you should be nervous to give it away. Yeah.

So when, yeah, if you're identifying like, "What do I make as a lead magnet?" I think if you, if you really are patient with the content you're putting out, you could almost make a lead magnet for every YouTube upload. Like, why not get the PDF or the, like, the synopsis or action steps guide to this podcast episode and just have ChatGPT make it and then kick it out to you as a doc and then turn it into a PDF? And then, and then every episode, people are just like, depending on the episode because you have this episode that's about this topic, and and some people will watch that, other people won't watch the AI thing. You know, funny story though, by the way. Yesterday, I was in Boise, right? Yeah. Some guy comes up to me. He's like, "Bro, I love your content." I was like, "Thanks, man. Usually what I get, you know, appreciate that, dude." Um, he's like, "Yeah, I watched that one conversation you did, you did with that one guy with AI." I was like, "One guy with AI? I don't know if I did a conversation with a guy on AI unless it was Dan Martell." And he's like, "No, it's not Dan Martell. It's somebody, some other guy." I was like, "Yeah, bro. Uh, that wasn't me then." And he's like, "Shoot." Oh, it was Callum Johnson. I was like, "Bro, just 'cause we have beards, you have no similar, bro. You're racist, bro. I'm just messing." That's what I thought. That's hilarious. I know.

You know what you said? Um, there was something you said on lead magnets, and I, and I loved it. I just wanted to give it to people. You said, "Your lead magnet should lead people away from pain." What are the pain points you are leading people away from? And I just think it's such a great filter. I think the other thing that you said is a great filter as well, which is like, you should almost be nervous giving it away because it's so much value. But the, your lead magnet should lead people away from pain. I think is so good as well. Yeah.

'Cause what's the other option? Is the other option is it to lead people to benefit? So, I mean, let's just keep you as the example. If we stick with that lead magnet and say it's the community, and everyone who joins the community from this link will get access to the tour of this, that is a pleasure lead magnet. But if we talk about a separate conversation we posted in there, and it was purely on the five biggest mistakes I see people make in their before they hit 100K, that's pain. So leading with pain, and it's funny because it could be the same, it could be the same thing. It's just the way we package it, right? Um, Dan Henry, who's like a, a famous marketer online, he, you can have an offer. A lead magnet is an offer, by the way. Let's make that clear, in exchange for usually information. Um, but you can have a "must be nice" lead magnet or you can have an "I'm bleeding out" lead magnet. And the reality is, is if you were bleeding out, do you care about the cost of a band-aid or a tourniquet or whatever? No. That's why hospitals make a lot of money. Yeah. You're desperate. Yeah. So, and a lot of that is just create, you can, you could psychologically create that simply with words. And, and so when you say make it based off of a pain point, it's just a good way to get people off because they're willing to like, "Oh man, I don't want to make that mistake." You know, it creates an urgency. Yes.

You know what? Okay. So, this is what ChatGPT and I came up with. Step two: Create a program, not a course. And this is actually something I, I heard you say in that episode. You said, "Most people want to create a course. I tell them, don't sell a course, sell a program." People are burnt out from courses. It's really hard to sell a course for more than $300 to $500. But if you can create a program around an end result you can deliver to people, then that will sell. Can, can we just, I, I want to start right in the beginning. The obvious question: What is the difference between a program and a course? A program just sounds more sophisticated. That's literally the biggest reason. Um, but something that does internally turn a course into a program is a two-directional element. So, a course really is, in many cases, it's one-directional. Which I found something about one-directional type of content, whether it is courses or YouTube, because, by the way, YouTube's one-directional unless you're doing lives and bringing people on like it's a live show or something. But most people aren't doing that. But YouTube's one-directional in the sense that when we make this video, I am not taking a 100% of people's contexts in mind. It's, it's actually biologically impossible. But if we hopped on a Zoom call and I got to unpack your situation by you telling it to me, there's like a lot more value in that because it's, it's, there's a level of personalization in that. It's built for you. It's built for you. It's built for you. So what I saw on, what I see online is I see that a lot of people are burnt out from courses because they're, they know themselves enough now. I think people are more sophisticated in that if I buy this, I'm not going to go through it. Um, and so when I say a program, it also creates an unlimited creativity in a person's mind to create something that would really be so valuable. My friend Richmond Den would say, "Don't charge what you're worth. Don't charge your program should not be what it's worth. It should be way less than what it's worth, and that's why people will buy it." So when, when I say that, I mean like, you creating a program, dude. Whatever it is, is it, is it 10 videos? Is it five videos? Is it a monthly call? Is it for a call once a week? Is it a call once a day? I know my friend David Chans, he does a call every day for his morning meetup. And then is it an in-person element? They, you get to create it based on how you can get somebody that outcome. And that's why I love, you know, getting in rooms where people break my beliefs and create new beliefs about how people are always paying for time, right? Like they're not paying for more stuff, they're paying for more time back.

So, and this, this, um, was is such a funny story. So, when I joined Myron's program, uh, initially it was $55K, and then I did it again. So, I've given homeboy $110 grand, um, investing in myself though through him. I had a, I had a limiting belief, and that was, my, if I charge more, doesn't that mean I have to include more? M I think most people would think that. I would think that. Most people would think that. Yeah. But he's saying, "No, because you charge more, you don't have to include more." Bro, what? And he broke this down, and, and I get it. It's, "Hey, I got this program. I'll teach you how to make a million dollars. It costs $10,000. Would you like more information about it?" "Yeah." "Okay, cool. Yeah, it comes with 100 videos, 100-page download PDF, and 100 audio files. Go through those and you'll learn how to make a million." "I have this other program. It's $25,000. It'll teach you how to make a million. There's one video, one audio file, and one download, downloadable PDF. Which one would you like?" "One that's going to have less time. It's quicker." And, and we get this from, we get this psychology from plastic surgery because if I want to get the body of my dreams, I could either do a $15 a month membership to the gym down the road and go hard for two and a half years, maybe not that long. Hopefully, I can get it in like a year. Or I can go to the plastic surgeon and pay for Drake's BBL ads. That's actually so true. Yeah. Why are people getting plastic surgery? 'Cause it's speed. They'll pay six figures for that. Yeah. And it's more. So it's, it, it's a mental thing. And, and here's the crazy thing. You don't want people who, who want this. You don't want to serve those people. And I'll tell you why. It's because people who want things for cheap and people who want things free always want the most. They don't even know what they want. I just, I just went in and logged in. There's only one video. Like, that's not the person you're serving. You're serving the person that's like a Dan Martell. "Can I get an hour of your time? I just need one nugget and I can go make $100 million." Alex Shamozi, I paid Grant Cardone $120 grand for four Zoom calls. I haven't even used them all up. I already got what I needed. Like, that's the type of person. But, but we all need to like change our thinking and our beliefs in that and become better at learning. Honestly, now there's a whole another side of things. If I never even told you what it was about, there's this whole thing called perceived value. Meaning, if I have something that's a thousand and something that's $25,000, and it's still coming from Omar, which one do you want? I don't have to tell you what it is. Just which one do you want? The one that's seems more valuable.

You know what? One of the things that you, you mentioned it earlier, you made $720,000 in a day. And the context that I know is that like that really obviously there's there's a program there, but it started with your Content to Cash Challenge. Mhm. And so I think that this will be helpful for people because like what you just shared, it conveys the value of having a program. Yeah. The next question is the obvious question is, okay, how do I take whatever my expertise is and go about designing a program and not just any program, something that people actually want and will pay for? And so maybe you can take us behind the scenes for a second. What is, how do you go about designing this program that resonates with people to such a degree that further down the line you can make $720,000 in 24 hours? It's great.

Well, the first thing that I don't want to overlook is when it comes to selling something, you have to consider the context or the mind state, mind frame, thought process a person is in when they're told the offer. Okay. If I tried, if I sell my coaching on YouTube, I'd get some people to sign up for it. But the people aren't in the context to buy when they're watching on YouTube. This is why the biggest misconception on social media and YouTube is that if I make content, I will get paid. No. Nobody woke up today thinking about buying something from you, Callum. I'm so sorry. Damn, that hurts. Yeah, I'm sorry. So, we have to create a context that creates the feeling in a person to desire to buy. This is why Daniel Priestley, he has his assessment. When you're filling out the assessment, you're moving toward the solution for the problem you have as you fill out the assessment. And then what happens? You hop on a call with somebody in whatever business and says, "Hey, tell looking at your file, it looks like now, now we're in a context where I could tell you this $5,000 offer based on your problem." And there's context, and the context that's giving being given is on a call. This is the same, bro. It is the exact same psychology when we go to the mall. Like when you, which nobody does anymore. So this is the worst illustration. When you go to a mall or a store, you put yourself in a context for the store to create a feeling in you to buy something. M I remember one time me and my wife, we like going to the mall, walk around. It's the worst thing to do as something to kill time. Yeah. And I remember going to Neiman Marcus. I'm, I'm just walking around. I see this mannequin, and I don't even shop like this, bro. There's a leather jacket on a mannequin that literally caught my eye, and it was underneath the Tom Ford section in Neiman Marcus. I thought to myself, "Bro, how much does this Tom Ford leather jacket cost?" And so I walk up, I look at the tag behind the thing, and it says $9,000. Price cut. $5,000 price cut. $2,000. I think it was like $1,900 from $9,000. I said, "Bro, I, I shoulder tapped an associate." I was like, "Hey, just, hey, just looking at this. Is this correctly priced?" He's like, "Interesting." He's like, "I think it was supposed to be shipped back. Can I try it on?" He's like, "Bro, go for it. You already know the end of the story. It's in your wardrobe right now." It is in my wardrobe. And it fit so perfect, and I was like, "I can't not buy." I did not walk into Neiman Marcus looking for a leather jacket. The principle still applies online. So being very transparent in this Content to Cash Challenge is one of the worst offers I have for me. It's, it's $200, and you get to ask me a question, and you're in the room of other people who paid $200 or $400 or $500 depending on whenever you're watching this. And you get to, you get to pick my brain for $200. That's the worst offer in the world. But it creates in people a feeling to buy. And the reality is, I don't want to sell to everybody. My, my inner circle offer is not for everybody. There was only one Tom Ford jacket that fit me perfectly. If another chubby guy tried to try it on, it wouldn't have fit as good, right? And so that's something people need to know. They need to know because I asked Russell Brunson yesterday, I was like, "How do you sell a million-dollar offer, bro?" He sold two recently. He's like, "I had a, I had a two-day work event or a two-day workshop. People paid $25K to be at." And then at the end of it, I said, "Hey, if any of you guys want us to do this for you, it's a million dollars. Who wants it?" He said, "Two people took it." They were in the context. And, and that context is designed if you're in the right place in your journey that like, "Oh yeah, this is my time. It's my time to go to the next level. It's my time to take my business to the next level, my brand." And so those are the people, you know, especially vetting them. We, you know, we just take everybody. Um, and so that's how, yeah.

You know, I just, I just had like an epiphany, like light bulb moment, which is, you know, right in the beginning of this conversation, you and I were talking about, well, like the failure that I had with selling, and then also the failure that you had with selling, and this thing that we've said several times, which is, you put your heart and soul into this product and brand. And here's one thing that I know for myself and for most people that are listening right now as well. A lot of the times in the beginning, we're a little bit uncomfortable selling as well. So there's two dynamics at play. We put our heart and soul into this product, and we've like obsessed about this thing in a vacuum for weeks, sometimes months, sometimes years. Y and then we finally build up enough courage to take this to the marketplace and hit launch. To this is now live on Instagram or whatever the thing is, Twitter, LinkedIn, wherever we're the platform we've chosen, the platform of the day. We hit go live, and then these people who are scrolling their feed, and, and it's like when you talk about the feeling, it like clicked for me. And, and even when you gave the example of Neiman Marcus, it clicked, which is like the whole experience while you're there. And this is what I guess the, the experienced marketer or the master marketer is doing. They're just giving you these little nudges that are driving you 1% closer to the checkout. And if you contrast that with the amateur or the beginner, or what you and I were doing in the beginning, it's we put this thing out, and we put so much into it, and we're like, "Please just buy. This is the only time you've ever heard of it. Buy now." And we're trying to take you from not even step one, like step zero all the way to the end. Neiman Marcus, they're just gently nudging you along at each point in time until you get to that point when you buy. Yeah, they're great.

The feeling though, I want people to hear that. Like the feeling is so important in that ultimate buying decision. Same product, same thing at the end of it. But they gave you that feeling on the way. People do things for one reason and one reason only because they feel like it. So the goal is never to get somebody to buy. The goal is to get people to feel like buying. Focus on the feelings, and everything will change. This is, and if you, if we want to keep it in the, the, the luxury market, luxury stores have different feelings. You walk into a, a nice store like a Rolex, and they're like, "Would you like anything to drink?" They don't even have watches for sale, and they're giving that's that's adding that. They're giving you value, making you feel like, "Whoa, this is there." All of this is psychological. Oh, you like that watch? Get on the waitlist. Lead magnet. They got your information. They got your, they raised your hand and said, "I would like to buy this before it's ready." So if we're thinking in like online business terms, what are you doing to let people know that are have you? That's, that's why I, I love this, uh, everything will change when you start building this way. It's number one, and I learned this a lot from Neil Dingra. He put some words to it. It is number one: build it in public. Don't go into the basement and record that course. Don't do that thing in your head. Literally put it out there. Create that course or program with people you may know or not know that would like to be a part of that process. So this is like, "Hey, I'm working on this. If you would like to learn more and be a part of it, uh, you would be my founders. You would have special pricing for life. Whatever, whatever, whatever." So like, you know, "I'm working on, I'm actually going through the process of picking t-shirts. If you want to help me pick a t-shirt, comment your email list, and I'll get you into my t-shirt pickers." Whatever. I don't use that word, that phrase. But now they're a part of doing it with you. You're still doing it. Is there a high likelihood that everyone that was a part of picking the shirt would buy the shirt or buy the thing or the program you created? Would stay in it? There's a high likelihood. And, and so it's build it in public. And then another thing I love what Neil teaches is just sell the next step. That's it. You're, you're only selling the next step. So I don't, I probably have left millions of dollars on the table not having an application to work with me on my podcast straight up. And then I'm probably at it at some point because I, you know, maybe it's time to go there. But that's why it's very important when you hear podcasts like this, everybody, or watch it, consider your season. Like, there's sometimes I'll say something that it might be outside of your season, you know? And I think context matters. It's so important. That's why that's why I love a program, you know? But, um, but yeah, it's, it's just so the next step. So the next step is after this, hop into the community and get that tour of Omar Studio, which used to be a church. Which one of the, this is a crazy gem. I can't believe I'm sharing this publicly. Dude, if you want a space, if you're a business owner, get an old church. You'll have a space to hold small events and you'll have rooms to have as studios and offices. Congratulations. I can't believe I just gave that away because at some point all the churches are going to be taken up by business owners. But that's what this is. It was a church. But sell the next step. Build it in public. Give yourself permission. Maybe you don't give yourself permission because you haven't and you won't do that. Let me give you permission. You have permission to tell people what you're building and what you're working on and actually let them in now. M and so whatever we're doing, whatever we're building, whatever you're working on, whatever podcast is in, whatever YouTube channel, like just number one, start. But two, build it in public. Invite people into the process. And, uh, but you know where we get this thinking, by the way, that it must be privately built and then presented perfectly? We get this from the, I was trying to find my iPhone, but Art took it. Uh, we get this from physical products because Apple in the back end will perfect a phone and then release it at a presentation. Yeah, they just did it with the, what is it, iPhone 17? 17. So that released yesterday. Here's what entrepreneurs need to know about the newest iPhone release. It's the 17th iPhone. We've given Apple 17 iterations to get something right, and we still buy from it year after year. Why are we trying to perfect the first version of whatever we're trying to sell? Put it out there and iterate. M Let people test it and break it and try it and then iterate and then iterate and then before you know it, you'll be 20 years of iteration and you'll have the greatest product in the world. But you can't have the greatest product in the world without iteration and without testing. So I guess, you know, Neil would say, build it in public. I would say, test it in public.

You know, I love the point, and I, and I wanted to, I wanted to double-click on this because I think it's going to be so valuable for people when you said, "Just sell the next step." And I want to keep going back to that that human that I was in the t-shirt brand, which is, we put our heart and soul into this thing. And here's what happens when you put your heart and soul into something. Someone shows like a modicum of interest in your thing. They're like, they like the thing, or they're like, they message you about it. All of a sudden, you're like, "Okay, I need to go for the big, the home run hit, the big sale right now." And I love that that idea of actually just get them to the next step in that in that process. Just get them a little bit closer. Like when you walked into Neiman Marcus, it wasn't like you saw the jacket and then instantly a salesperson's like, "You want to buy it?" No. And it goes into, um, step three. That ChatGPT and I came up with based on your video, which is: price with conviction and sell in the right environment. Charge what it's worth and sell in focus settings. I think the example you gave in the video was calls or webinars, but keep iterating until your offer becomes irresistible. Yeah.

Well, it's funny. I'm glad I jumped ahead a little bit because it sounds like I was talking about the vehicle or the, the, the context in which somebody hears the next step. Um, and considering that, but as far as pricing goes, which is a huge thing 'cause everyone wants to charge a lot. They don't know how to charge a lot. They don't know how this person can charge more for the same thing than this person. And this is what I call conviction-based pricing. If you can't say your price, and there's, there's actually two camps to this. You have one camp saying, "No, say your price scared. Just say it." And, and then don't open up your eyes. Yeah. And just wait for their answer. And then the other people, the other person's like where I'm at, which is just charge what you feel like is, I actually, I will fix something I said wrong, which was, "Charge your worth." No. No. Charge what you think it's worth. What? Charge what you think it's worth. No. Charge way under than what you think it's worth. Why'd you say that? Because you'll sell it with more conviction. My, my $25,000 coaching is legit a steal. And people will call me crazy. And that's okay. But I didn't always, I wasn't always there. I started at five, no one jumped. Then I dropped it to two, and then I got 50 people to jump. And that, and then, but now I tell people, I used to charge two grand for a year of coaching, and they're like, "Frick." Isn't that funny? But when I say conviction-based, right? Conviction-based pricing, you should feel confident in it in its value. That the, when you say it, there's tone in what you're saying as far as the price goes, is like, "Bro, this, he's either the best liar in the world, or he really does believe that the value you get from in this thing is 10x." Mhm. Um, yeah. Literally, there's a guy in my program, bro. I, I kid you not, his name's Allan Gonzalez. He's a loan officer in Miami. You can look him up. He's a real human being. And he joined the program, and he actually built out a space for him to create content and then to serve the market, like to serve other, you know, real estate professionals and stuff. And a real estate group went up to him and said, "Hey, what would it look like if we just partnered?" Fast forward, long story short, because Allan ran the play, he got a $100K a month contract, and all he did was pay me $25K. Who got the short end of the stick? That's, you know, but I love what I do. It's, it's way less than what it's worth. So that's, that's that's why when I say convict, I can, let's, for the sake of this podcast, change the word to belief-based pricing. Not like that. Belief-based pricing because until you grow in your belief about it, is how you'll be able to charge more. So, but where do you get belief? I want to believe more about what I do. Well, you get belief from proving it and evidence. From evidence. That's part of part of like the perfect launch. The reason why it's a recipe for disaster is 'cause you don't have the evidence. So that's why you're scared. That's why you're like, "Oh, I don't know. Here you go." You should be scared 'cause you have no evidence. Yeah. That's why you should just let it go. Let open it up right now while it's not even ready 'cause it won't ever be ready. It'll be iterated. Um, but I say all that to say, you get belief from either building it, which is the longer route. You build belief brick by brick, um, you know, experience by experience, book by book, podcast by podcast. Or you can buy belief. You can actually buy it. What? Like when I paid Myron $55,000, it gave me the belief that I could charge more 'cause I was willing to. But that's what I, what literally happened is I bought belief in that moment. The, in that moment is when it happened. Um, and then the, the, the third way is to borrow belief. You can actually borrow the belief from other people. I don't know if you get a sense that like, I actually believe in certain things that you might not have belief for yourself for. Like, even as we were driving here, you know what we just went through? We went through the steps, and I just want to make it so real and so clear for people because after they listen to this episode, I want someone to go and take action from doing it. And so for that human being, they're watching this at home right now. And like I mentioned earlier, they've never sold a dollar online. And there's been a few things that have become clear to them over listening to what you and I have been talking about. And so the lead magnet, and then we talked about, almost like those nudges that you give people, those strategic nudges that you give them towards getting to the end of the purchasing journey. I'm curious if you were, and taking into account obviously everyone's context is different, but what is almost like the simple, I don't want to call it a funnel, but almost a simple steps in a process. Like it starts with the lead magnet, then where does it go next? Where does it go next? That you can see someone could make, they could make $100,000 off this offer if they just had this journey mapped out. Yeah. Where would you, I don't like to say advise. Where would you say, like, start with this simple process? I'll bring it down. I'll get you there. Yeah.

By the way, what's very funny that you were like, you know, you see me as like the offer guy, offer guy. But the funny thing about that is like, bro, I've only had one offer really. Like, yes, there's multiple as like ancillary, but I mean like, bro, it's Content Challenge Coaching with Omar. That's literally it. And just now I'm starting to expand in different, uh, verticals. Um, the reality is is people already have leads because your leads are in your phone book. So the first question you want to ask yourself is, "What can I do for the people in my phone book?" Now, I'm not asking you what can you, how you could turn your passion into profit and leverage people to do that. That's not what I'm saying. I'm saying, what can you do? I would, I would say, and something that's just coming to mind is, if you know any business owners in your smartphone, Androids, it doesn't work for you. I'm just, that's a joke. Uh, uh, okay. If you have business owners in your smartphone or on your, in your contacts of your phone, you have leads. They're probably warm leads, meaning they know you. Maybe they follow you on platforms, whether you're consistent or not consistent, whether you're posting the right stuff or the wrong stuff, they, they know you exist because you obviously gave them, they gave them, they gave you their number. And text those people with something you can help them with. Like, and let's say I'm the example. Let's say I'm in your phone book. What could you text me? "Hey Omar, are you looking for a nanny?" Because before you get to $100,000, it's got to be proven. We, we need the testimonials. We need the 'cause, yeah, you're not going to get to 100 unless you, like, in your mind, want to really build something, you know, sort of significant. So, "Hey Omar, anybody you know getting married that needs photos or video?" "Hey Omar, do you know anybody in your real estate group, you know, who needs photo or video?" "Hey Omar, how's, how's your wife doing? Is she, is she overwhelmed? Could she use a nanny? Could she, do you guys need your house cleaned? Uh, do you need your car cleaned? Do you need your windows cleaned? Do you need someone to cook your meals for you? Do you need a fitness plan? Do you need?" Obviously, people are like, "Yeah, bro. Get a fitness plan." No, I'm just kidding. I actually lost 30 lbs in the last like two and a half months. Um, yeah. No. Do you see how understanding the person you're going to text, who, and I say business owners because there's a, there's a higher chance that they might have resources, problems, resources, and they have problems, right? Um, and that when, when somebody comes to me or texts me with something that they can help me with, dude, it's like a weight lifted off my shoulders. This is why business is beautiful because business is service. And so legit. But, okay, we're going in our phone book. We're looking for people who are business owners, and we are asking them if there's anything they need help with in regards to something, or if there's anyone they know in regards to something. If you can't do that part, you're not worth the $100,000. Mhm. Like if, if you're not even willing to start a conversation to get more insight, and let's just go down there. "Hey, I saw that you're, you know, the real estate market's starting to go up. Would you, do you need some more content? And I'll post it for you. We'll shoot once a week or once a month, and I'll, I'll do it all." "Oh, I already have a person." "Sweet. Who are they? How much do you pay them? And what do you get? Do they, are they doing a good job? What, what would you wish they can do better?" I'm just having a conversation. The nudges always the nudges. Boom. Boom. Boom. Uh, and it's like, "Let's hop on a call." And again, on that phone call, shut up. Let them talk. And if you can give them an offer that they can't refuse, maybe in this season it's in exchange for a testimonial. Maybe in this season it's to prove you know what you're doing and that you're good at what you do. Um, go to the next step. Like, so contact, phone book, text message, hop on a call, provide the service, keep him on forever, and then repeat. And then when you hit your limit, now you could start bringing in other help. Me and Art were talking about this guy I see on social right now on Instagram. He's cleaning like private jets for like $20 grand a day. And then Art was like, "Bro, it still sucks though because he has to like clean the jets." And I was like, "Bro, you can work one day a month and you're in six figures." He's like, "When you think of it that way, it's pretty cool." But I was like, even then, if homie, and maybe he's watching this, if homie who cleans those jets charges $20 grand and he does it all himself, and people buy it for him, what he needs to do is hire somebody to create a proprietary intellectual property of a system that is his system that now that's what people buy, and now he could send other people to do it, and now he doesn't have to do anything. But don't worry about that till you get there. Yeah. Your season right now is to just hand-to-hand combat, text message, phone call, increase the amount of conversations you have. Literally, it's just a probability game. Yeah, dude.

That's what's so funny when people like, "You don't have a business if it's not predictable. If you don't know when your next dollar is coming or how your next dollar is coming, you don't have a business. You have a hobby. Maybe you have a charity. But businesses are predictable. You know where the leads come. You know how the leads come. You know how the leads get converted into sales. You know how those converted leads get fulfilled. It's a repeatable system. It's repeat." And then once you see it, it's crazy because then you can see like, "Oh, this is just levers." That's why like, and that's what's low-key scary about the content space, right? In the sense of like, one algorithm change could ruin it all, and it's wiped out. And it's wiped out. So that's why I would say most content creators aren't building real businesses because if, if you're making your money on Google AdSense or unpredictable brand deals, then you, it's so hard to create predictable systems with that stuff. Um, but how can a content creator create a business by simply installing something predictable? That's why I'm a fan of sponsoring your own episodes. Like, don't wait for someone to pay you to sponsor on your podcast. Just get yourself paid by sponsoring your podcast with your newsletter, with your free community, with your paid community, with your tier, whatever, whatever it is. Like, why not? Why not use the digital real estate that you're creating in this window of time to do that? You know, like you, you know, it's funny 'cause you've mentioned it multiple times and it reminds me of him is, um, Myron Golden. So, we did, we did an episode about six months, flew to Tampa, whole experience, got dinner with Myron and his wife. That's cool. He says to me, I'm there with my friend who's a videographer, and he says, um, he's like, "I actually don't pay for anything. Don't pay for anything. Just create offers." And it was like this mindset shift of like, and it reminded me of what you said with the sponsor yourself because I think as sometimes as entrepreneurs, definitely as creatives, we're like, we're waiting for the sponsor to get in our inbox and pay us the give us the brand deal, or like for the, for the algorithm, the audience to love the video so we can get the viewership, and then we can get the AdSense. But it's like, he doesn't even think about it like that. Mhm. Creates offers. That's how he pays for things. And it reminded me of what you said with with sponsoring yourself. 100. That's how I got somebody who has 30,000 subscribers and, I'm sorry, 19 subscribers, nine videos, $30,000. And she did it because she made consistent videos, invited the of the people that she watched, or invited the people that watched her content into a next step or how to reach out. And then one client was like, "I need you and she would, and what you sell." I get it. Everybody's what you, you care about the stuff rather than like the principle of that story. The story is, you don't need a big audience to make big money, right? So, she did it because she made content specifically about Ohio short-term rentals. Cincinnati, Ohio short-term rental content. Nine videos all on that. One guy's like, "I'm coming to Ohio. I need help." Cool. Let's hop on a call. Yeah. If you need me to help you do this, it's, it's $5,000. Okay. Are, can you help me buy the house? Yes, I have my real estate license. Cool. Buy house, uh, $15,000 in, uh, referral or whatever your commission. So now she's at 20. And then it's like, "I need it furnished. I need it designed." Yeah, that's another 15. Like, sell them on the next step is actually just like an insanely powerful. Like, if the people listening can internalize that, like I'm internalizing it as we speak. You can internalize that and apply that principle of just sell them on the next step. Insanely powerful.

You know, I think as like entrepreneurs or creatives getting into this in our most like ambitious, delusional state of mind, we think about like that million or like, I don't, I don't even know, I don't know your your background or where you came from like from a financial standpoint, but that thing of like, man, one day I'd be like a millionaire. It's like pretty, it's pretty crazy and surreal. And so I'm curious for you to reflect on that moment of only having doing what you're doing now for a couple of years. That moment you hit your first million, 2 million. I don't know what the number is, but what is that moment? And I'm not talking about Omar the business and the video department and, you know, the LLC or whatever it is. Omar the human being hits whatever that mark was for you. Take me to that moment. What is the feeling? It's crazy because I think that's what people think that's going to happen is a feeling is going to hit. But I made, I accumulated a million over the course of a few years of just having an agency doing work for Think Media. Like I made a million in that time frame. So, I mean, you know, I, I think when people even ask that question, they're like, when it was very clear million dollars in revenue. Um, like I, I, it hits harder at $100,000. That's all I got to say. Like when, when I made the year I made my first h 100,000, I felt that strong more strongly than when I made a million. And we're talking about in a year's time. And then after that, I, I imagine that it's, it's just numb from here. So there really isn't anything. Now, that figure still is very, um, aspirational. And in November, which at the time I was, I was 33, in November, I, I bought a million-dollar house. What? Wait, what? 'Cause, 'cause I think when growing up, I didn't, I didn't really think making a million was like all that sexy. I think having a million-dollar home was actually more aspirational for me. And so this home was actually more significant than me making a million dollars. And know the crazy thing about this, bro, my dad never got to see it for, you know, just couldn't come to the parties that we were throwing for the kids or whatever. But like, I think about that's what my dad wanted. Like, my dad just wanted a baller home to let his kids get raised up in. And that actually excites me more. I love the fact, legit, bro. I love the fact that my daughter knows her parents have a lot of money. Like, I want, like the fact that that is like a normalized thought. And I know people, my victim mentality is, "Oh, easy for you to say, dude." My mom moved from the Philippines when she was 18, my dad from Saudi Arabia, came here, became citizens, met each other through friends, built this life. San Francisco, moved to Las Vegas, doing the best they could to give us the life they they dreamed of having. Literally, that's all parents do. Like, literally all parents do unless you're a crappy parent. Innately, we want to give the life that we didn't get. And I think that's why like millennial parents are unique. But also, I'm raising my kids in a world that I won't even know, you know, when they get older. Bro, the iPods just released. AirPods, they translate in real time. Yeah, I saw that. Bro, this is some Bible end time stuff, bro. That's world one. That's that's a one language world when we can just wear headphones and have conversations, and we're speaking the same language. Um, but yeah, the million-dollar home for my daughter and my son to grow up in, that meant way more than making a million bucks in my business. And honestly, the, the funny thing, it was October 31st when our offer got accepted of 2023. And I just remember walking, and I was like, "Dude, and it with Vegas's market, it's not even, it's a dope house. It's clean. It's not like, it's not freaking Neil Dingra's home." Um, but no, dude. I mean, I would say that that was that moment was like surreal 'cause it's like the, the craziest thing was because when me and Amanda got married 12 years ago, our first home was $140,000. Our mortgage was $800, and we couldn't afford it because we had some, we needed somebody to rent out a room. So, our mortgage being $800, renting out a room for $300, our cost of living being about $500 for our mortgage, and then the down payment for this house was like 150. Mhm. That's a trip, bro. That in 12 years, I think what people don't realize is it can, it's going to happen quick. Like whatever it is you desire, if you focus, serve, stay humble, stay a student, the thing you want will come. Don't, don't force the outcome. I think do what you know you're supposed to do. Trust God with the outcome. I always like to say, just focus on being obedient and let God take care of the outcomes because doing the right thing is always the right thing. And sometimes the right thing is just taking action. And for all the people that I've been blessed to coach and in the future coach, if I never took the step first, they would never get the help they needed most. And so I just hope people do the thing they know they're supposed to do, especially at this point in the conversation. They must have been, they must be going through something to be still here listening or watching. And it's because God has you on a journey. And it's a journey of discovering more of who you are and providing a solution based on your background, experiences, or whatever, and your ability to serve the world with that offer. Yeah.

Oh my man, thank you so much for coming on the show. Thank you so much for, um, creating the space and the time for me to come to Vegas to record this. And it's funny because like coming into this conversation, I really just came in with one intention of like, I wanted to create so much value for the viewer and the person listening at home, but honestly, I've just taken a lot from this whole experience. So, thank you so much for that. And, um, yeah, man. It's, it's cool because I feel like, uh, we're kind of peers in what we do in terms of like the podcast and content. Um, and I feel fortunate and blessed that I get to, that I get to look to people like you and take inspiration from it. I think I said that even in our pre-call. Take a lot of inspiration from seeing the way that you package things and put things together and put your content out. And then coming here to Vegas and like seeing it all in the flesh as well has given me inspiration and energy that I'm going to take home to New York. So, thank you for the audience, but thank you just for this experience, man. Take care, bro. It's been a pleasure. Do something with that. That's there, there's a grace window for you to do something with that inspiration. Mhm. And if you don't do something, that inspiration will dwindle and then it will actually be given to somebody else. But I appreciate you, bro. Blessed by you, too. This was awesome, man. Yeah. Okay. So, if you enjoyed this episode, you're going to absolutely love what we did with this one right here. Click here.