Transcription
When I cut out all of the noise and went all in on my goal and my dream, this is when I blew up.
These are three things that held me back before we finally began to win. Number one: saving money. The main cost of making money is losing some on the way. Alex Hermoszi said this best: He said, "I lost 10K to my first $100,000. I lost $100,000 on my way to my first million. We haven't made 10 million just yet, but I'm prepared to lose a million on the way to my first 10 mil." The bigger your goals are, the more expensive the lesson will be. If you're not shooting shots with the cash that you have, you won't win. Hire the videographer that's going to save you 5 hours of editing a day. Pay that mentor that's in the position that you desire to be in.
Number two: this is what's holding most of you back. The fear of failure. I was afraid that people would see me and say, "Oh, here goes Ashton trying something new again. Okay, let's see how long this lasts. He didn't finish college. He's been from job to job. This dude is just a loser." Yes, they are going to think that. Nobody truly has time to care about your situation. But you stop sharing your goals with people who don't matter. Just do it, bro. When I cut out all of the noise and went all in on my goal and my dream, this is when I blew up. My advice for you is get to work and don't let anybody convince you otherwise.
Last, but not least, was my 9 to 5. I was working 60-plus hours a week. I was giving my brand my leftover energy, so I was getting leftover energy results. Your 9 to 5 is holding you back. Everybody's story looks a little bit different. When I walked away from my 9 to 5, I had no savings, bro. I had something way more valuable than money: I had time. If they can put eight hours into a video versus your 40 minutes, you could already see why their content is a lot better than yours. So if you can get your time back, you're going to win.
So, for the fitness coaches out there who are looking to build their brand online and you want to make more money online, I want you guys to comment the word "brand," and I'll be reaching out. If I can do this, why can't