Transcription
Here's an interesting scientific fact. Do um in his early and pioneering research into the link between smoking and lung cancer.
If you smoke but you quit at the age of 35, your life expectancy returns to normal. Now the question is, do you want people to know that? And we've got to ask that question, right? Because it's scientifically more or less, I think, validated, although I'm willing to be contradicted.
In one sense, no. You don't want that to be public knowledge, 'cause people in their 20s will go, "Well, hey, I've got another 10 years left." And people who are thinking about taking up smoking or worried about being addicted go, "Well, what the hell, you know, okay, I'll I'll quit when I'm 35."
On the other hand, it's a very important piece of information for 35-year-old smokers to know. A large number of people, I think, probably don't quit smoking because they think, "Well, the damage has already been done. In for a penny, in for a pound, might as well get hanged for a sheep as a lamb. You know, I've smoked for 15 years. Too late now. You know what the hell?"
And telling them, "No, no, no, no. It's not too late now. If you stop now, basically your life expectancy will return to that of someone who never smoked." And secondly, saying, "You're 35 tomorrow, and every cigarette you have counts." Right?
So this is a this is an interesting point where we get into behavioral science, which is that I think we might end up with a world where scientists are reluctant to actually give people the science because they're frightened of the behavioral consequences.