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When cast iron jewellery was the highest status jewellery

Marketing Brilliance0:39

Transcription

Another fantastic case of creating intangible value to replace actual or material value, which, remember, is what, after all, the environmental movement needs to be about.

This again is from Prussia, from, I think, about 1812, 1813. The wealthy Prussians, to help in the war against the French, were encouraged to give in all their jewelry, and it was replaced with replica jewelry made of cast iron.

The interesting thing is, for 50 years hence, the highest status jewelry you could wear in Prussia wasn't made of gold or diamonds. It was made of cast iron because, actually, never mind the actual intrinsic value of having gold jewelry. This actually had symbolic value, badge value. Said that your family had made a great sacrifice in the