Transcription
I just crossed over my 100,000th customer. So, literally, I think we're at 101,000 now since we did that last week. 100,000 customers. Digital products. I think I've got it figured out. Let's just put it that way.
I think I know a thing or two about selling digital products because you can be the biggest hater in the world, but 100,000 customers in anything I think is incredible. I'm very proud of that number and I'm excited to share with you what actually makes my digital products go viral. I call it my viral framework. I've taught it before. It's worked for my students. They love it. They rave about it. And now I'm going to get to share it with you.
So, all different industries. I've helped students in all different industries selling all different things. So, so random. One of my students, she's making like $50,000 a month helping parents teach their kids helping parents make felt hats for their kids' birthdays. It's so random. I use this example a lot cuz it's so random, but it does a really good job of illustrating how literally any industry you can do really, really well.
So, what I want to do is share with you there's three things every digital product needs to have in order to go viral. Um, as someone that's not just sold, you know, gotten a 100,000 customers, that's even I've sold even more products, by the way, because a lot of my customers buy more than one product, but a 100,000 customers is just easier to say. So, we're just going to do 100,000 customers. It's probably like, I don't know, 300,000 orders, 400,000 orders, like like individual products sold. I kind of would be curious to see the math on that. Um, but long story short, yeah, girl knows how to make products go viral.
And and what I've noticed is this. It really is like this ven diagram. And the more like if you have one of these, it could go viral. If you have two of these, you're really good. But if you have three of these, chef's kiss. Really, really good. So, there's one, two, and three. And I'm just going to break all of them down for you. And then at the end, I'm going to help you actually build your product so it can go viral. I'll show you a tool that we use that my team uses that I'm going to, you know, you guys, I recommend that you use as well. Um, if you aren't confident that you can build a digital product that will go viral right out of the gate, I think you'll find this really helpful.
So, first thing that every digital product has to do if it wants to go viral is provoke curiosity. Now, what does that mean to provoke curiosity? Well, I'm going to give you some examples. Um, after we read all three, I'm going to show you tangible examples, but basically the title and topic and problem solved should make people want to dig in a little deeper. Another way of saying this is don't be boring stupid. Don't be boring. I see so many boring digital products. How to build wealth, how to level up, how to have a better marriage, that's still better. Um, how to like clear skin, the clear skin guide. Shoot me now. Literally people, it cannot be boring. It has to provoke curiosity. Um, using the skincare one as an example. One of my students is making quite a bit of money every single month selling a she calls it like the notox skin method. Like looking like you have Botox without actually getting Botox. Really cool. That provokes curiosity. You're kind of like, "Huh, how does it actually look as good as Botox? Could I actually not have to pay for Botox or get Botox? Does her skin really like it just I didn't know you could look that good without having Botox? It like and she the notox method, I think, is what she calls it. That provokes curiosity." That's a great example. So, it's got to provoke curiosity. Most of you guys have very boring product names, very boring product solutions. Like, you're solving a very boring problem and it's not provoking curiosity. Therefore, it's not going viral.
Step number two or thing number two is it has to solve a hypersp specific problem. So, notice, by the way, we'll just stick with the skincare example because that's what we're doing. Um, notice that she's not teaching you clear skin and removing acne and removing wrinkles and you know helping sun damage and um, you know, minimizing cystic ac. She makes your face look like you got Botox without actually having to do Botox. That's it. That's a really specific problem. Especially in this AI world, you can't have generic general problems solved. You have to have very very very specific examples and or very very specific problems solved. I'm going to go over examples after we do all three of these before I show you the little um tool that's going to be helpful for you guys. Um but you can't solve generic problems. the days of a course being like how to decorate your home. Those courses don't sell anymore. You have to be hyper specific. Very, very, very, very specific.
So, let's use me for example. I'm never going to make a course called like making money online. Way too broad. I'm never going to make a course called building wealth. Way too broad. What I will make is a course called um get like making more sales with Instagram stories, which is exactly what it sounds like. a course that shows you not how to make money with Instagram, not how to make money online, not even how to make money necessarily like creating content on Instagram, which is pretty specific. It's specifically how to get more sales with Instagram stories. That is a hyperspecific problem [snorts] and it sells really well. It's one of my courses. I all my courses sell well, but that's one that does really well because it's solving a very specific problem with, hey, post these stories and you'll make more sales. That's a very very specific problem solved.
Third thing, promise the I'm going to unbelievable. So, what do I mean by that? Promise the unbelievable. Well, we're going to get into our examples and I think that's going to really help flush it out, which it's it's adjacent on purpose. It's adjacent to provoke curiosity because you want to promise something that doesn't seem believable and then you actually deliver on it. So, one of our ad one of our courses is an ads course where you spend $5 and we we tell people that most of our students, a lot of our students get sales within the first 24 to 48 hours. For someone that's been working to get sales for a long time, the possibility of getting sales within 24 to 48 hours feels unbelievable. And then we actually deliver on it. And so when you do that, when you provoke curiosity, how could I get sales within 24 to 40 hours with $5 ads? Right? That's provoking curiosity. You're solving a hyperspecific problem. Get more sales with $5 per day ads. Oh, and most of our students do it within a 24 to 48 hour period, promising the unbelievable. And then you actually deliver on it. Guess what happens? Uh try to zoom in here. Hold on. It's not letting me zoom in. Guess what happens? It's not letting me zoom in. But what I'm trying to do is zoom in here. Maybe I can do it this way. You go viral. There we go. That's what I was trying to do. Provoke curiosity. Solve a hyperspecific problem. Promise the unbelievable. You go viral. You go viral. And so many of my courses have done that because I follow this framework for every single product that we launch. And we launch a bunch. Our team is very good at launching stellar products. We follow this viral framework.
Now, speaking of viral products, I want to show you this product. I just or this this builder that builds products. I think you're going to really like it. Hold on. It's be very helpful. We really really recommend. Here it is. [snorts] So, basically what we have down here, you kind of see here is all the different industries that you might have. Let's just say you midlife transitions. And so, we have general product ideas. Now, mind you, we have 100,000 customers, all different industries. we really have a good feel for what's working in each industry. And so we have general product idea. It's not specific enough, but it's a general like step one, the general product idea. So what if it was like um reclaiming Oh, I don't want to say that out loud in case YouTube pings me, but you can read this, right? Reclaiming D confidence, right? [snorts] Big thing in your midlife. Can you Yeah, you can see this. Okay. So then you choose a hyper specific problem. This one here, I've really picked the wrong one to be not able to say this. Or even here, people dating after divorce who feel that's really specific. Do you see how specific these topics are? Then we have the name, potential names that would do really well based on our research. And then you kind of choose, are you going to do a course? Are you going to do and so we literally and then what are you going to include? Really helpful stuff. And then you can get mockups and we have also we have recommended resources to help you. So again, this is one particular category. Let's say that you you can scroll. There's a zillion aspiring entrepreneurs, freelancers, coaches, and consultants. Scrolling to the right. I mean, there's just events and wedding planners. Literally, all the industries that we've seen do really, really well are included in here. I'm going to put a link to this in the description. If you don't know what to sell and need help, this will help you figure it out. If you have a product that isn't selling well, this will also help you. So, I highly, highly, highly recommend you get a copy of this. Click the link in the description and I will see you there.