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Pivoting is NORMAL. Here's why.

Vanessa Lau0:39

Transcription

It's unrealistic to think that, as a Creator, you're going to be talking about the same thing for decades. That's just not how the human experience works.

And what's really unique about being a content creator is that it's very tied to you personally. And as a human being, you're naturally going to have a change in values; you're going to have a change in life stage. It also comes with just getting more experience and learning more about yourself as a human being.

Knowing this, it's natural for you to want to pivot your content at some point. But what will make it easier for you to do that pivot, or for you to retain the audience that you have, is if you actually start laying the foundation of building a personal brand.