Transcription
Last week on the podcast, I shared something slightly embarrassing. It was the fact that around this time last year, I had published almost 200 podcast episodes, but I had barely done anything with them. I might have done one social media post and a story, and that was really about it. And I did mention it in my newsletter, but that was literally all I was doing. Oh, no. I was writing a blog post, but gee whiz, that took me forever. Um, thank goodness for AI now being able to repurpose some of that stuff.
But what it meant was that literally hundreds of hours of really, really great content that I've been sharing, like for 200 episodes, which is me sharing about all of my expertise and the stuff that I knew would help my audience, it wasn't getting very far. It was just getting heard by the people that listen to my podcast or the people that watch my YouTube. And so once I realized that, I began to build a system that would be able to repurpose my content properly without me feeling like it was this big, like when I start thinking about all the different sorts of posts that I want to do, it feels really overwhelming. It feels like there needs to be so many different things in lots of different places that I can't keep track of.
I wanted to make a system that for my brain did not feel overwhelming and that supported me, and not just me, but my team as well, to be able to create content quite easefully and in a way that nothing got lost. Everything was in the right spot for everyone to reference at all times, and approvals were super easy as well. I noticed the same thing was happening with my clients as well. They would have these great pieces of content, whether it was a really good blog post or a really great podcast episode, or even just a really quality voice note that they were able to rip off in minutes, but they didn't know how to kind of take that and put the visual legs on it to be able to repurpose it everywhere it needed to go.
As we know, AI these days is really helpful at repurposing the word side of things. Like, you're giving it, like for me, it's 20 minutes of really great verbal content that it can repurpose into a blog post, into a newsletter, into five different social media posts, into LinkedIn, into Pinterest, quite easily. But the graphic and the visual side of things, I found, has been slowing people down. So I want to spend this episode really diving into the lies that we maybe are believing about content, the hidden bottlenecks, and why repurposing feels overwhelming for you and what to do about it. So let's dive on in.
So, hi, if we haven't met yet, it is a pleasure to have you here. My name is Jackie, and I am a graphic designer who loves helping business owners really strategically and efficiently take control of the visuals of their business. Because not only are visuals often slowing down a business, but it's also setting them up to not look like the professionals that they are in their field. And it's kind of degrading their brand. And we don't want that.
And what I see happening a lot of the time is a business will want to produce more content. They know that in 2026, we do need a certain level of volume of content going out there to be seen, to be seen as the authority, to kind of be at the top of the minds of our audience, and to show them how incredible we are. But when it comes to the visual side of things, so many business owners are letting that let them down. And when the quality of their visuals is letting them down, it actually degrades how people see them. It degrades how, like, if I was to come on to your Instagram feed right now, can you confidently tell me that it actually looks as incredible as you are? Or is something about the way that your graphics look far more amateur than what your experience is in your business or in your industry?
Because if there is this mismatch between your visual branding and your the quality of your graphics and how great you are, I can guarantee that you're letting clients slip through the cracks who are seeing things and are judging you on that visual content before they even get the chance to know how awesome you are through reading or listening or consuming your content. Because if they see a bad visual, they might just stop there. People are making judgments in split seconds about if something's going to be relevant to them or not. And if what they're seeing isn't feeling relevant, they're going to move on past.
So, I want to make sure that showing off your business as the pro that you are, so you can get past that split second and you can get people to go in and read your content and come in and get to know you. And so, one of the lies I think we believe about content is that we think it's hard, but for the wrong reasons. We think that we don't know what to say. We think that writing a caption takes way too long. We think that we're running out of ideas. That's actually often not the problem. We live in a time now where creating content is honestly so much easier than ever. Like, if you really wanted to, you could take your podcast content, pop it into AI, give it a bit of information about your voice and your audience and your goals, and it can repurpose that into pretty much anything that you want in seconds, whether that's a social media post or a blog post or a newsletter or a LinkedIn post or anything at all.
And so we know that by now, words aren't the real issue. So what's holding you up? Why does content feel so hard? I've obviously already shared the answer with you, but I want you to realize it for yourself. Because if we keep on fighting the wrong problem, then we're never going to find the right solution. And I want to make sure that you understand what your real problem is so you can find the right solution for it. So that hidden bottleneck is usually a lot less about the writing and a lot more about the design.
Because when you have a really great caption for social media, you still need the carousel or the post to go with it. When you do a great post to LinkedIn, you often do want a graphic to go with it. When you pop on a blog post, you do still want the header graphic to go in there. Or for us, for example, we're putting the blog post, but we're also embedding pins right inside our blog post as well, and also posting them to Pinterest. And so there's all these visuals that are needed that could often stump us and we think, "Oh, I won't bother doing that piece of content because I just don't have the time to create the visuals for it. I don't know how to do that, or it just feels overwhelming to do that." And that, and that, and that, and it just becomes this whole conglomerant. There becomes this overwhelming question of like, "What layout do I use today? What font do I use today? What kind of size does this graphic need to be? Like, where did I put that file in Canva again?" And everything just gets lost.
And then our team will make something over here and they're like, "Oh, I finished this design for you." And like, "Where is that? I can't find that design." And then you have to sort through your Canva for ages trying to find that design, only to see it and think, "That's not really amazing. I'm really let down by how that looks, but I don't know how to fix it." And we just get in this rut, and it stops us from showing up as the business that we are, with the incredible content that we have in that podcast or that blog post or in our voice notes. We feel stuck as how to share that with the world because we don't have the design skills or tools to make that happen. We don't have the system.
And I think that's the main thing that I want to share with you today is you need a full system. And thankfully, I've got it. And I want to share with you today what that actually looks like for me in the behind the scenes of my business, because it's what we've used exactly for the last year. I'm going to share with you some stats now, because I want you to buy into this idea, in the fact that once you start implementing these things, you are going to see change in your business. And I've got the receipts to prove it. All right. You ready?
I'm going to read some stats to you right now of the difference between Q4 of 2024, so when I was not implementing any of these things and I was just posting a couple of posts because that's all I had the capacity for, and Q4 of 2025, so the end of last year. I'm going to share with you the difference between those two time periods. Firstly, my YouTube views rose 339%. I had 43% more subscribers, and my revenue also increased by 77%. And I had a 43% increase on traffic to my website. This is wild.
And now I'm going to share with you the actual Instagram stats too. So comparatively between those two quarters, my reach grew 61%. My total likes grew 22%, which is obviously the least important stat, but it's also nice to know. I published 200% more content to my Instagram. That's 200% more that I was being able to show up in front of my ideal audience's eyes so they could see me and get to know me and trust me far more quickly. Know that in 2026, we need multiple touch points with people for them to trust us. We need to be showing up regularly. And I was able to do that because of this system. I gained 54% more followers and 30% more comments.
There was just this way and this flow-on effect that once I started implementing repurposing really strategically as a system in my business, rather than just kind of trying to pull things together when I had the time, it became like it's second nature to us now. We've got a really well-oiled system. That means all of these stats and all of this growth was within our reach and actually happened. And I only see this growing as we keep on refining how we're doing things and refining my brand messaging and refining all of those things.
Because what happens is people go in and they have these big, lofty ideas, but when they don't have a system, it means that they're starting designs from scratch. It means that they're trying to create graphics brand new every single time, and trying to find things, and think things are getting lost, and never knowing how to correct our team or to make things better. It just is a really sloppy way of running a business. And I know that you're better than that. And so I want to share with you what it really looks like. What is the best way to make this happen?
And so I found the solution isn't in creating one graphic for all of these different things you need. Like, one Canva design for your carousel, one Canva design for your Pinterest pins, one Canva design for your thumbnails, one Canva design for your podcast cover. I could go on, and then resizing all of those different things everywhere. That doesn't work very well. And so at that point, you're either just doing things from scratch or redoing things and copying and pasting things across different designs, getting designs lost, and maybe even trying to resize things, like maybe resizing your YouTube thumbnail to suit an Instagram post. But what happens is those designs don't get resized super easily. And different platforms actually need different priorities. Like, I rarely post the same sort of design to Pinterest as I do to Instagram because they need slightly different design nuances. Same with my YouTube thumbnail to my Instagram posts as well. They need slightly different nuances. We can't just grab one design and resize it to all the different sizes. I mean, you could, honestly, it's better than nothing, but I want to share with you a full system that's going to make this actually easier and mean it's going to perform better on the different platforms.
The key actually involves having one design, one giant Canva design, literally one giant Canva design that has everything that you need in it. A set of templates ready to go that you can just plug and play and duplicate for every consecutive podcast episode or every consecutive blog post or every consecutive voice note that you repurpose. And so it's a design that literally has a podcast cover in it. So you can replace whatever you want in this. But for me, for example, it has a podcast cover. It has a YouTube thumbnail. It has Instagram carousel, Instagram post, Instagram stories. It has reel designs already in there. Like my team makes B-roll reels in this Canva design. We are doing Pinterest pins. We're doing LinkedIn graphics, and so much all in this one giant Canva design.
And what this means is that firstly, we don't have to start from scratch. Literally, we just get this one template that we've customized to suit my brand and the visuals and the templates that we know perform, and we duplicate that every single week. And all we're doing is we're swapping in the content and updating a picture or two, and those designs are done. We don't have to second guess things. And because, like I've created, like because I've got a carousel post and a static post and a reel, we actually, if you look at my Instagram, it's relatively repetitive. But as someone who just follows me, you don't realize those things because I've got such a volume of content. Because we're doing this not only for my podcast, but I also have a similar setup for my YouTube tutorials. And between doing both of those, I can actually repeat the exact same template every single week. But because we've got 14 or so posts going out, you don't feel that repetition happening because there's enough difference going out because I've got 14 different sorts of templates that we can repeat them each week.
And then not only do I have those designs in there, we also have docs and spreadsheets and whiteboards. So firstly, we have a spreadsheet. Inside this spreadsheet, we've listed out all of those different pieces of content. I've got links to my Google Drive where all of the videos sit for that particular episode. I have the podcast cover and the text that needs to go on that. We have the YouTube cover and the text that needs to go on that. We have the carousel slides and all the different pieces of text that go on each carousel, etc. Right?
And then not only do we have that, we have the status. So, has that been started yet? Has my team member done the work yet, or have I done the work yet? Is it approved? Is it not approved? And the share date, like what date is this Instagram post going live? What date are we publishing this podcast? All of those things, plus an extra space for notes, an extra space for links, all of those things, is all captured at the very first page of this template. So, my team, myself, can all reference this one spreadsheet inside the Canva design. So, we can know exactly what we're doing. And then all we have to do is scroll a couple pages across and we can see every single design that's needed.
It means that pretty much one team member goes in and they take my content, they run it through AI, they personalize it a little bit, and they then brief my designer on all the different bits and pieces that are needed. Then I approve it, which is so easy because everything's in the one design. And then we assign that to my assistant who then goes and schedules all that content. And again, she doesn't need to go looking in 10 different places for everything. It's a really quick and seamless process for her because it's all in one design.
Then after the spreadsheet, we don't just have the designs, we also have docs. Canva has docs. So like literally like a Google doc but embedded into Canva. And I write in there my show notes. Like that's literally what I'm speaking from right now. Like, I've written a page of just Jackie notes on this episode where I've got a bit of an outline of what I want to talk through. Then we have another doc that lists out like literal show notes or the YouTube description. Then we have another page that kind of shares like the ManyChat prompt and the YouTube first comment pinned question thing and the Spotify question. We have all of these and the blog post all listed out within docs. And then we have all of the Canva designs for like the YouTube thumbnail, the Instagram post, all of those things. And then after that, we have a whiteboard.
And a whiteboard is just an endless space design where I just whack random designs. Like, if I know I'm speaking about a particular offer or have a little reference image that I think will be good for the social media posts or for my video editor. All of those just sit in that Canva design ready for my team to access. And so it means when I create a new piece of content, we just have to duplicate that template. And we have a whole other spreadsheet that I'm going to share with you another time where I can see like all the different podcast episodes coming out and the link to their particular Canva template and the date that that's coming out, etc.
And the best part is is that none of my team are guessing what needs to happen. They have everything that they need. That's what a good boss does. That's what a good CEO does. That's what a good founder does. They equip their team to be able to do their jobs well and efficiently. So, one, they're enjoying the process, and two, they do a better job, and three, they're getting to do things quicker, which is better for my pocket because they're charging me less, and I can get them doing other jobs with the money that I'm paying them.
And I want to let you know that I'm actually sharing this exact system, like the Canva template, the exact system that I use in my Content Multiplier freebie. Inside, I'm going to share with you that exact system that I use. And I'm also going to show you a framework that shows how I turn one podcast or video or blog instantly into 10+ pieces of content through my repurposing map. And also just give you a bit of a tour of my actual workflow so that you can see a walkthrough showing exactly how the system runs and works within my own team.
And so if you'd like access to that totally for free, head to this link. All right, I'm so serious. Like, stop the podcast, stop your YouTube, go and get this template because you and your team are going to thank you. And if you don't have a team, you're going to thank yourself for doing this because even as a solo business owner, this is still wildly helpful. So head to whitedeer.com.au/multiply. And right there, you're going to be able to just pop your name in, pop your email address, and I'm going to send you all of this for free so that you can start implementing this into your own business today.
And make sure you hang around for the next episode because I'm going to share with you why repurposing feels like such a mammoth job and what you're probably doing backwards right now that you can flip to make the whole process easier. Can't wait to see you there. Can't wait to hear what you think about the Content Multiplier. If you download it and have a look at it, please message me on Instagram. My handle is @whitedeer.gd, the color white, the animal deer, and the letters GD. Send me a message there and let me know how you're finding it, what you're doing with it, what you're going to use it for. Is it for your podcast? Is it for a blog? Is it for a YouTube video? What is it for? I'd love to know and cheer you on in using it. Because if you're anything like me, it's going to drastically transform your entire business. So, thanks for joining me this week. I'll see you next week for the next episode. Bye.