The Whole Game in a Nutshell

And here's the good news. As soon as the algorithm identifies you as a creator, it starts ramping up your reach. It puts your content in front of bigger and bigger audiences.

You have to let the algorithm know that you want to be a creator. And there's only one way to do it. Post every single week.

Now, if you're posting every single week or even every single day and you're using the same words and you're on topic and you're focused, you're telling the algorithm exactly how to amplify you and who to amplify you to.

Now, think about it from the point of view of the engineers who work at these social media platforms. It's not rocket science. They're just looking for people who are consistently creating content where it's clear who they're trying to reach. And they're looking for people who when they see that content, they like it. They engage with it. They view it. They have a decent watch time.

So that's the whole game in a nutshell.