Transcription
You just clicked this video because you're looking for 200 viral content ideas to promote your music. And we got them for you.
>> We got them, folks. They're here. We built them. They're free. But the thing is, there's something more important we need to talk about so that you can leverage these 200 ideas to the absolute fullest. Yeah. I think the real sauce that we're going to dive into in today's episode is not just about a list of ideas to promote your music. Like, that's great, for sure. What we're going to focus on is which idea to reach for and why, right? Like what are you actually going to get out of it before you hit record, before you go plan the shoot, right? That way you're not picking ideas at random.
Yeah, we've noticed that every good post should have a job attached to it. Should have an expectation. We're posting with intention. And when our posts don't have jobs, that's how you end up just posting more, posting more, getting the same amount of views. You've heard from all the gurus, you got to post more. But if you're posting the same kind of [ __ ] with no plan, you're not getting anywhere. It might feel like you're accomplishing something for a second, but ain't [ __ ] moving, bro. I don't know what to tell you.
>> Post more might be my least favorite music marketing piece of advice.
>> It sucks cuz posting more help.
>> No, it is. It's good when it's done right though. You know what I mean?
>> That's the thing.
>> That's the thing.
>> That's the And that's what we're going to talk about. So, you're in the right place >> for sure. So, today you get two things, right? You're going to get the 200 ideas, right? Links in the description right now. You can go check it out. But you're >> keep watching the episode while you check it out. Don't leave. We need the retention.
>> I hate when you do that. But what you're going to get is more of a framework around why these ideas fall into different buckets, what job they accomplish for you, and how you can actually use these to build an actual audience of engaged fans and hence a career. Hence, you like that. I don't know. Dream song.
All right, before we dive into the good stuff, I just want to remind everyone that it cost you nothing to drop a quick like, comment, and subscribe to the channel so you never miss another video like this. No one's doing [ __ ] like this, bringing this type of value to independent artists for zero dollars.
>> We love you guys.
>> We clearly do.
>> 75% of you aren't subscribed. It would mean the world if you just clicked the button. Anyway, let's get into it.
Now, something we've noticed is that most musicians are typically stuck doing just the same type of posts. They're in this like rotation in their head, right? Like you got the song out now, you got like a quick little studio boomerang. I don't know if people are still doing boomerangs, teasers, and and they just rinse and repeat, and they're not getting anywhere.
>> For sure. I mean, I also think there's like paralysis by analysis, right? They're overthinking this [ __ ] They're looking at other creators. Uh, they're trying to copy them. It's not working for them, right? Um, and I just think it they get stuck in this spiral and in this in this loop and they can't seem to get out of it, bro. It's like this hamster wheel that they can't get off. They hear content pillars all the time. And I think pillars are important, but
>> pillars.
>> Have your pillars.
>> Got to have your pillars. But if you don't know, I'm trying to do a metaphor here. What the pillars are supporting or what the job of the pillar?
>> Okay.
>> Why do we have what is a pillar?
>> That was what's it doing?
>> That was good.
>> I'm trying to do metaphors.
>> No, for sure. You got to have the pillars, right? But I think where the pillars don't [ __ ] matter is if A, you don't have ideas of what to post and B, if you're not focused on having a healthy mix of different types of posts that accomplish different jobs, right? That get different things done for you to build an actual career as an artist.
>> Yep. So, we made that job very clear and very obvious. We broke them down into four buckets in the product. And uh, we're going to get into that in a second, but just a quick history. Like just so you guys know, we built a version one of this.
>> Y'all got to know where we came from. We built 100 viral content ideas for musicians many years ago.
>> Oh my god.
>> How would you describe that compared to
>> Well, I just think like the process by which, you know, we had to find those ideas was extremely manual, right? I mean, we spent it felt like hundreds of hours, bro, just scrolling to tens of hours, Instagram, YouTube shorts, manually like writing down the idea. Then we were having to cross-reference. Oh [ __ ] did we already like put something like this on the list? Duplicates,
>> right? This is like way before AI was a thing to help us at least like spot check some of these like duplicates.
>> And even AI hasn't really like helped us find ideas for this. There was a lot of manual searching for this, too.
>> We were so bullish that it was going to and it just failed us miserably. But anyways, um, yeah, no, I mean, the the product just looked nothing like it like the one that we have. Uh, it was just a bunch of ideas. Again, like I think that's valuable in some ways, but it was lacking kind of the framework and the context that we're really focused on with these 200, right? And I mean, it's double the amount of ideas also.
>> It's also double the amount of ideas.
>> It's like who's doing this [ __ ] bro? The the comparable resources I've seen out there are like 20 ideas. I think I saw one's like 50 ideas. We're giving you 200 ideas >> for sure >> with the framework to actually make them do something.
>> Yeah. And the goal is I mean this could hypothetically last you like a year or more, bro.
>> A year if you're posting a lot.
>> Exactly. Like we know we know y'all aren't hitting daily right now.
>> So I mean [ __ ] if you're like a every other day kind of person, this [ __ ] might last you a year and a half type [ __ ]
>> We hope so. But we'll do 300 next year if we have to. If you guys eat this [ __ ] Why did you just sign? Why did you sign a 200? I when he you came to me with this idea to do 200 and I was like Jesus Christ. I thought 100 was insane.
>> You wanted to just refresh 100.
>> I was like, can we just do like 110? Can we give him a bonus?
>> It doesn't hit. Does that sound like a hit? Drop a comment on this video on this podcast.
>> I'm so glad we did the 200.
>> 200.
>> Um, I think it's really well worth it, man.
>> Well, let's go ahead and show them what this [ __ ] is. So, here we are. This is what it looks like when you land inside the resource. Beautiful. It's real. I mean, look at it, man. So good.
>> So, you'll notice there are two filtering systems. The first one is probably the most important part of the whole thing. It is the bucket filter. These are the four buckets we're going to get into in a second.
>> You can filter by any of them or you can just see all 200 like this. And there's a format filter as well. We got 11 formats. If you find yourself leaning toward a specific format, you can filter by format as well. Or just for funsies, I put a little surprise me button also over here that'll just take you to a random one. We got a little back to the top button over here to go back to your filters. We got to have fun with this [ __ ]
>> That surprise me. That's cute. It's real cute.
>> Because we're talking about doing [ __ ] intentionally.
>> Exactly. So, [ __ ] pick me a random one at this point. Whatever.
>> All right. So, like I said, we have four buckets that each accomplish a very specific job. Okay. We've got attract, show, tell, and connect. And before we dive into, you know, some of the more details around each of these buckets and some examples as well, I want to make sure that everyone understands like you should be using all of these. In my mind, I think all too often artists maybe find themselves stuck in one of these buckets. And you might even find success doing so, right? At least from like a metrics perspective. You might have found a bucket that works. You double down on that. You're really focused on attract content and that's kind of all you post, but you're missing the mark and you're leaving [ __ ] on the table by not, you know, diving into these three other buckets. I think it's okay to have like a main bucket that you find you're really good at and works well for you, but as we explain them, you'll understand why each one has its own specific job and why you definitely want to be keeping all four in the mix.
So, we're going to go through each one and give you an example from the product, from the resource. Um, so you get an idea of how it works and you can be thinking before you ever hit post on anything ever again. What job is this post doing?
So, let's start with the attract bucket. This is the type of post, right, that is built for cold audiences. Yep.
>> We are engineering it to be good content for anyone in the world, specifically people that don't know who you are, right?
>> Yep. I think these types of ideas can really translate across, you know, different industries, different types of creators. It could work for a fitness creator, a finance creator. Um, doesn't really matter. Your music might often be kind of just like a byproduct of the post, right? And I know that sounds terrible, but it's just that's how human this is how human brains work.
>> Let us get the other. Exactly. Relax. Yeah. So, so the example we wanted to highlight from this one is idea number two, right? It's the classic POV.
>> Timeless.
>> It's timeless because it works, right? So, what a POV type of post does is it immediately stops the scroll because it puts the viewer in a certain world. It tells the viewer without them having to think about it. What should you be thinking about before you continue watching this video? And to be specific, we're talking about using a text hook that starts with POV, right? Not just you're in the perspective of something like no, you're typing a text hook at the top of the post probably or the middle or somewhere clearly legible that yeah, like you said, it puts them in the world. They don't have to take that one to three seconds that we have to grab people's attention trying to figure out what world they're in. We've spelled it out very clearly for them. POV, this is the world that you're in right now and then they have the context to enjoy your post.
Absolutely. I mean, humans are just by nature. We're very simple creatures and so especially with our attention spans like what you know what they are now uh and we're just doom scrolling. We have to make it easy on people to kind of like know what they're signing up for by continuing to watch.
>> Especially when you have one second insane.
>> All right, the next bucket is the show bucket. Okay, this is where you get to show the fact that you're an artist. You get to show your music. All right.
>> God, I was just going viral in the first bucket. I want to show them.
>> Exactly. If the attract bucket isn't really focused on like the music being the core part of the post, the show is all about the music in my mind.
>> And there's already like a path establishing here, right? Like
>> Yeah, it's actually kind of We kind of worked this perfectly.
>> What do you think? Of course we did.
>> You snapped, bro. Henry did the order of the buckets.
>> You attract them here and then if they follow you, the algorithm knows that they're interested in you. And then your next piece of content is showing them what the [ __ ] you do.
>> Let's show them a little bit. Show them. You know what I mean? Here's my song. Think, you know, idea number 47 is like a living room performance. Okay.
>> All your performance content lives here, right? Anything that is showing off what you do, what your songs sound like, etc.
>> Exactly. So, I think you know the reason why a living room performance, a bathroom performance, a kitchen performance, the reason why these performance types of videos work, especially in these like relatable, you know, settings, is because again, we want to feel like we're literally getting like a private concert by someone. Like we're getting a sneak peek into this person singing their song, like presenting their art in this very relatable location. It's relatable. We've all got kitchens, Henry.
>> I got a kitchen, too. You got a kitchen?
>> No way.
>> You guys also got a kitchen.
>> For sure. But yeah, no, I I just think it's a beautiful I don't really know the psychology of it, but there's something about like breaking that fourth wall where it feels like that that artist in the video is singing just to me. You know what I And Nick D does this perfectly where he kind of combines the two where he like talks to the camera being like, "Hey, if you blah blah blah"
>> into song.
>> into song, right? So, it's kind of like this hybrid um type of post.
>> It's just humanizing. It's It's nice, man. It's like this guy could be my friend next. This could be the guy next door that's doing this. I don't know.
>> For sure. But yeah, like the song is what we need to land here. Okay. So, if you're finding that these show types of posts aren't working,
>> we got we got a song problem.
>> Could be the music,
>> right? Or we got a packaging problem. Okay. Uh, and that's something that we're big on is like understanding who we're trying to reach through the song. Who is this song for? What is this song about? Like these are things that sound obvious but like I work with a ton of artists and it's not sec like y'all are good at making the art and you don't even it kind of sometimes just like comes out of you right where it's like the spiritual experience and I love it and that's what makes it so beautiful but often times you're not like double down and dissecting and like thinking about this so critically as far as like well what exactly is this about and why did this you know why was this something that I made and why did I want to present it to the world but those are the types of things you got to really think about to then apply some of these idea like to put your spin on some of the ideas that we have in the in the framework. So,
>> give you a little round of applause for that.
>> Yeah, for sure. All right, moving on to the tell bucket. Okay, this is where we get the chance to tell our story. Okay, so I liked what you did here with the buckets, bro. We show we show the music, right? And then we get a little bit deeper and we get to tell our story. Okay. And you might not think your story is that relatable or that important. Challenge that mindset, please. Okay? Each one of you has something unique about you. And even if you don't think it's unique, it's relatable. All right? There's how many billions of people in the world. You can find your tribe that will relate to what you've had, what you've experienced in life, and what your art is about. Okay? So, this is that this is that bucket. Okay.
So, idea number 60, vulnerable proud moment. Okay? So, this is where you're going to maybe name like a specific accomplishment, maybe a specific goal. You know, what comes to mind is something that we did recently where we posted something where we were like, day one of asking Russ to come on our podcast. Like, we're huge Russ fans. We love what he's doing for you guys in the in the indie artist community. So, we wanted to create some content that was telling our story of like, hey, we're a music business podcast focused on helping independent artists. We want to get one of the goats of this indie artist [ __ ] like on the podcast and we wanted to name that very specific goal, specific accomplishment. Okay. So, you guys can do a similar version, right? Um, setting maybe goals for like monthly listeners or ticket sales.
>> Sold my first t-shirt.
>> Exactly. Merch sale, right? There's something cool about like taking the the audience along for some journey that you're on and you know, they want to see you guys win. Like there's a lot of creators out there that I feel like a big part of their uh rise to, you know, fame, if you will, was this like underdog story where like they really rallied the troops behind certain goals and and accomplishments that they were really intentional about setting that out in their content.
>> And the cool thing about the Russ arc for us was that first of all, it set up a perfect environment for our community to kind of rally behind us, right? They're they're all tagging Russ. Russ, you got to come. You got to go one more time. You got to go one more time. But it also set up a little framework where what do you think we did the next day after we did day one asking Russ to come on the podcast? We did day two of asking Russ to come on one more time podcast and day three and people are just like along for the ride now cuz we created this story line and then you know by day two he replied saying no thank you I love you guys though which kind of killed that one but you know you could create your own version that's going to make some of this just easier. Hopefully like one of these land or you have fun making it and then it's working and it's doing its job and then you can create some frameworks and repeatable kind of just systems where you just start crushing without even thinking about it. We're just building habits and systems and trying to make content not suck so bad. We know that's y'all's least favorite part and that's why we made this.
Man, I hate to interrupt this episode, but guys, I got one thing on the mind right now and it's data. I can't stop thinking about it. All the artists are winning because of data. They know who their fans are. They have access to their fans. Do you? Spotify is not telling you who your fans are. Apple Music ain't telling you who your fans are. But our friends over at Drokid created a feature called Hyperfollow. Every single release, you can set up a pre-save campaign with a hyperfollow and get access to every single fan's email address. Now you can let them know when you have a show coming up, when you're dropping exclusive merch, when you're going live. And without the data, you're just bound by the algorithms of TikTok, Instagram, YouTube. No more relying on those platforms. We're going straight to our fans. Drokit is the best DIY distributor. You can upload unlimited music for a ridiculously low rate and you're going to have access to features like Hyperfollow. OMTRO.com. You're going to get 30% off when you sign up for Drokid and you can start collecting your fans data today. Henry, let's get back into it.
Absolutely. So, we got the attract, show, tell, and now the fourth and final bucket is the connect bucket. Okay. This is where I I feel like this is kind of where you really treat, you know, social media and you focus on the social part, right? That part is disappearing, by the way, from social media.
>> It is, but I think that that's what's going to really set a lot of artists apart from others. If you lean into this like social aspect of social media and content, okay, so an example is, you know, number 71, reply to comment. We've all seen it. Click a comment and reply to it with a video. Okay? Okay. And then the the text hook, the visual hook is the comment on the screen. So I think why this works is obviously like A, you're reading the comment, right? And then B, it it allows you an opportunity to create your own narrative. Okay. So you can click and reply to specific comments, whether you want to kind of like be antagonistic and maybe argue with the comment or try a hater.
>> Exactly. Adjust a hater. Or whether you, you know, reply to a comment that's maybe characterizing your sound and saying that you sound like XYZ artist and that's like a narrative that you want to, you know, start building online, you can accomplish these things with this type of bucket. And I think that it also has a lot of algorithmic uh benefits. So, some other examples are like duet type videos where you're duetting, you know, you know, viral videos. Um, so your algorithm is going to kind of piggyback off of the success of that video. You can stitch videos. These are all different types of like connect examples and we got a, you know, host of others.
>> The reply to comment one is so fire though just because of these extra little things that happen like first of all how special does that person feel that you made a whole video a whole post
>> totally from their comment. They're locked in. They love you for life. And then second.
>> Or they hate you even more.
>> Sure. Well, but haters are secret lovers.
>> We all know that. And second.
>> Make that on a shirt.
>> Haters are secret lovers. I'll give it to you for free. And second, like what does everyone do after you watch, you know, the video of the person replying to a comment?
>> You go to the original video. They watch the original video.
>> Where did this come from? How did this happen?
>> You just got two views for one, my guy.
>> Some bogo, bro.
>> 50% off. Come on. 71 is great. All four of these examples are fire. And there's literally 200 of these, by the way. Let me reiterate. If your if your gears aren't already turning, you might need some new oil or something. And I don't know what I'm just on metaphors today. I don't know.
>> I was going to say you're on one, bro. And by the way, 75% of you guys are unsubscribed to the channel. We know you watch our videos. It would mean a lot if you like, comment, and subscribe to the channel so we can keep bringing fire episodes like this one every week. Henry.
>> Your CTAs are leveling up there, Ben. That was nice.
>> Good job.
>> If they if you don't close now fed, I mean.
>> Last thing we want to go over is some golden rules. We did golden rules in a previous episode. But I kind of like it as a little framework that to leave you guys with just some big final thoughts that if you follow these four golden rules with all their posts, definitely the ones that you're going to get from the inspiration in this free product that you're about to access, you're just going to have the best odds of having each post do the job that it is designed to do.
>> Golden rules.
>> I'm still.
>> It's not locked in.
>> It's not.
>> We're using gold as a brand color fits with that.
>> Golden rules. They're [ __ ] so. Drop a comment. Let me let us know what you guys think about.
>> Let's do it. Golden rules. Do >> you like when we end a video with some golden rules? I think they're huge.
>> Let's go.
>> Golden rule number one.
>> Number one.
>> Specificity.
>> It beats being vague and general.
>> Yeah.
>> Every day that ends in Y. And you guys are scared to do that. And I am too. And I make content. You think that being too specific is not going to reach a large audience. And the problem you you end up not reaching a large audience because it was too general and because no one resonated with it. So an example is like if you're doing a studio tour, don't say like.
>> Welcome to my studio tour. Say like, here are the five pieces of gear I used to create my last single.
>> Yeah.
>> Spec like name them people. You'd be surprised how many people there's billions of people like we said. So you can get more specific than you think and still connect.
>> I think what general does is it immediately is like a red flag. to immediate like mental spam filter.
>> Spam filter.
>> It's it's not unique enough. It's boring.
>> So, it's it doesn't stop the scroll.
>> Yeah.
>> Right. So, that's why I think specificity is is key to all of these ideas, right? Like again, these are ideas. They're formats. Some of them you can like literally rip.
>> Just like, you know, you can kind of like take the whole idea and just recreate it. And that if that's how you got to get started, cool. Um, but when you are adding your like twist and spin and your own creative like uh touch on these ideas, keep that in mind like it's very important for sure to to reach the type of people you want to reach and to have the success that you want to have.
>> Just try it. Just get specific.
>> Absolutely. So rule number two and I learned this from our friend Citizen the Artist who's an absolute beast when it comes to viral content marketing tension.
>> I think he made the algorithm. He he might have he does seem like AI. He gets he gets accused of it. Tension beats calm.
>> Okay. So, uh.
>> What do you mean by that, Ben?
>> Well, I mean what he talked about was like the number one thing that is on his viral uh video, his mill liker. Yeah. Viral video checklist where he's trying to literally get a million likes. Not a million views, literally a million likes. So, these are typically like 20 million plus types of views. And um, literally it's it's danger. Yeah.
>> Like having a dangerous situation. So like often times it's like car is going off a bridge, girl's about to get hit by a bus, he's about to fall off a cliff. Like those types of that type of tension, the algorithm rewards that because people are interested in that, man.
>> And you don't have.
>> They're not interested in calm. They're not interested in [ __ ] calm, cool, collected [ __ ]
>> Let's clarify, like you don't have to go out and almost get hit by a bus in your content.
>> Well, he's doing it all through editing, so yeah, please don't.
>> He does Hollywood level edit. He's a filmmaker turned artist by the way.
>> You guys can create tension in in your room, in your bedroom. Like it's just it's the.
>> Scripting can be tension.
>> Script how it's scripted. It's just it's thinking about that first one and two, three seconds. And why should someone feel something that would make them want to see more? It's just really breaking down that psychology, man. And int and tension is like number one for.
>> So, so when just put yourself in like the doomcroller that we're like you know.
>> Trying to appease here right they're like sitting emotionless like they're literally just dead right on the couch.
>> For sure.
>> So you have to make them feel something and that tension right like status quo doesn't get them anywhere. Create a scenario where like.
>> Yeah, either super happy, super scary, super nervous, super joyful, super sad, right? Like something's got to got to have that tension from their just blanket like just monotonous status quo brain that's just.
>> Maybe watch some like movie trailers. I think that's the one drop one job of a movie trailer is to like establish like action movies or something. You know what I mean? Like and see what you feel when you watch those. They're engineered to do that.
>> Exactly.
>> Golden rule number three.
>> It's your personality, guys. Your personality is your moat. When we talk about moat.
>> What what are what is up with you today, bro?
>> What?
>> These like I don't know these this imagery you're painting, these analogies, these metaphors.
>> It's a business term. We use it internally. Hear it one more time sometimes.
>> I don't think I've ever heard you say it.
>> You're insane.
>> Any product we develop to you?
>> He just doesn't listen to me, guys. And there's nothing I can do about that.
>> So true.
>> How the moat applies to you. When we say moat, it's just it's something that makes you uncopyable. It's the protection protective layer.
>> That is why can't chat GBT just take everything you do and recreate it in one second. And for you guys, it is your personality and leaning into it. And the best part about this actually you guys are going to hate. We often find.
>> It's the weird things about you.
>> It's the things you don't like.
>> The things you don't like sometimes you cringe at. Sometimes your straight up flaws are what make you beautiful. And I think certain people have learned how to lean into the weirdness, their quirks, and when other people have those about them, or even if they don't, and they just recognize them in you, they're interested. You just you're interesting when you have something that you're willing to show that is unique to you. So leaning into your personality, like it's just win every time.
>> Yeah. Yeah. I think, you know, to be honest, I mean, like, there might be two artists that try the same idea from this list of 200, right? And you're going to get radically different results. And honestly, the X factor is probably the artist.
>> If one is a human and that's showing their personality and one is AI generated, yeah, the human wins every [ __ ] time.
>> Talk about human verse human. Well, I was trying to like metaphor it up again there, but yes.
>> Talking about artist A and artist B, real life humans. The reason why one of them might go viral and might actually like get traction is because of their personality, the passion, the energy, like the uniqueness that they're bringing. And that doesn't mean that artist B doesn't have something unique. It's that they're not presenting it.
>> Yes.
>> To the world.
>> Everyone has something unique.
>> Everyone like that's the most encouraging part of all this is that everyone has a story to tell. Everyone has something that makes them them that no one else has.
>> Don't be the one that's like, "I'm just not interesting." No, you know what I mean?
>> [ __ ] that. Kill that mindset expeditiously.
>> Maybe self-deprecating is part of your personality and you could lean into that. Try. There's like there's a thing for everything is my point.
>> But the fourth and final rule, okay, volume unlocks luck. Okay, so what we mean by that is that some of this [ __ ] is luck. Okay, we don't if everyone knew what worked all the time, then the major labels would never lose.
>> And they do.
>> And they do. Okay, they have flops consistently. Okay, so when it comes to content marketing, especially viral content marketing that we're kind of focused on today, this [ __ ] is a numbers game, yo. Like the more shots you put up, the more chances you have to score a goal. Like for sure, like I saw your brain.
>> But calm down. Fall back.
>> I perked up a little bit.
>> Chill. Sit down. Um, but no, it's it's a numbers game first and foremost. And I think the thing that prevents a lot of artists from putting up the the numbers is that perfectionist in them, bro. I think it's the and the fear and the insecurity around putting out content. Uh, they want to have, you know, they want to.
>> Make it perfect. They have paralysis by analysis. They're like, it's not ready for prime time. It's not ready to ship. And the artists that are, you know, just trusting the fact that they don't actually know what's going to work all the time are the ones that are going to win. Uh, we just had a experience ourselves like this where Henry was asking my opinion on a certain clip and I was like, you know what, that clip is like a thousand times better than the one that you posted a few days ago about like kind of a similar topic and I was like, but I guarantee you it's not going to do a thousand times more views.
>> We both like that one better. It has flopped in comparison to the one that I I if you would have asked me my opinion on the one you posted a few days ago, I would have told you don't post it.
>> And it's and it's crushing.
>> I thought they were about the same. Clearly, one is way better.
>> Bro, I thought I thought the one that you posted that's doing numbers right now.
>> And we study content and we do this all the time. We still have no idea.
>> We don't always know. Of course, there's certain things you can do to optimize your chances of success is what we're trying to do with these ideas and with these frameworks and buckets. But bro, it's a numbers game and it's kind of luck sometimes.
>> It's kind of twofold, too. Just to play a little devil's advocate, like you have to have volume. You have to be putting up the shots, but but it's not to say also that you can at least not apply the best knowledge that you can as long as it's not slowing you down from getting volume. You still want to make the post as good as you can, right? And we're trying to help by giving you 200 ideas like right here. It's when people ask quantity or quality, you know? I mean, the answer always is both. It's like yes, you do need quantity and quality. You can't pick one. We're trying to help you guys solve for the ideation process that can maybe help you get to the quantity.
>> Y.
>> And and also the quality cuz these ideas are quality, but it's up to you guys to be putting up the shots and whatever sports metaphor we were going with earlier.
>> Yeah. I mean, it kind of makes me think of our friend Kels, right, who we had on the podcast. Indie artist.
>> Quantity queen.
>> Yes, quantity queen. She's most recently performed at like the freaking uh NBA finals. She did like the the NFL draft. She's selling out overseas. She's got, you know, millions and millions of streams, right? U she's just crushing it right now. And I mean, she posted, I think, 500 times to one song.
>> It was our best clip we cut from that episode was her starting. You said, "How many times did you post Gone before it went viral?" So about 500.
>> Yeah. And so, you know.
>> And then it started hitting.
>> Yeah. And so I just think that, you know, she also had a time where [ __ ] wasn't hitting, right? But through the volume, through the numbers, she learned what would work, what wouldn't. She got all that testing out of the way. Yes. She >> studied the analytics. Don't do volume for volume's sake.
>> Exactly. And then she doubled down on what was working and she found some lucky moments where like creators reacted to things and those went viral. And then she piggybacked off of what they were saying and the narrative and all the things all the pieces of all these puzzles that we're trying to put together here. She's like just my favorite example recently of just she's really embraced this uh this whole content marketing thing.
>> What a beautiful puzzle. There it is, guys. The link is onemoretime.fm/200viral. I forgot the link for a second. One more time. 200 viral. We made this absolutely free where there's no upsell. We're not pitching any type of course. We do this for y'all because we love you. We hope you check it out. Leave a comment. Let us know like if you're going going with one of the ideas. Um, you know what I mean? And if it revolutionizes anything for you. There's stars in each idea you can save and there's even share links if you want to share an idea with a collaborator, a manager type of person, another artist, it's all there, man. We're really proud of this and we hope you guys enjoy it as much as we enjoyed making it.