Transcription
Hey everybody. Today I'm going to teach you a very important skill that's going to help you to grow your YouTube channel, and it's talking through the camera.
So over the past 15 years of doing YouTube, I've not only made lots of YouTube videos and to great success. I I only have a couple hundred videos on my channel and I have almost 400,000 subscribers. For those of you who are new to my channel, I had well over 400,000 subscribers before I took a little hiatus. Nonetheless, I have a pretty good track record with YouTube.
But then there are some people who try and try and try and cannot make good YouTube videos. What good is relative, but we're going to talk about what I think makes a good YouTube video, a video that performs really well, that touches the hearts of lots of people, that reaches your audience, that makes an impact in the world, and that promotes your products and services without sounding salesy. It's talking through the camera.
So there are even millionaires and business coaches of all kinds of caliber that I've seen coming to YouTube trying and trying to make YouTube work. These are, by the way, there are some business coaches that I've personally paid lots of money to to learn about business, to learn about strategy. But the one thing that they can't seem to get popping despite the fact that they're very talented is their YouTube channels. I'm not going to name any names, but um but because I I don't want to hurt anyone's feelings, but what I believe it it the problem is is that when you're not talking through the camera, like I'm going to teach you guys how to do today, your videos don't connect with humans.
So, what a lot of people get on YouTube doing is they're trying to make a hit. They're trying to get a video that gets lots of views, and that's just never ever going to work. It's never going to work like that. So, we we can try to be formulaic. We can try to do all the tricks. We can try to do all the the titles and the thumbnails and all this stuff, but people don't care about that. You, the viewer, don't care about that. What you care about is connecting with the person on the camera. You care that I care about you.
So, without further ado, here's how to actually talk through the camera. This is an art and this is what makes YouTube YouTube. If we're not talking through the camera, you're doing YouTube wrong as far as I'm concerned. And this is the lynch pin that a lot of people really miss.
So, pillar number one, this is kind of woowoo as we as is a tradition on this channel, but we're not talking to YouTube. We're not talking to social media. We're not talking to a quote unquote audience. We're talking to the one consciousness is non-local. So, I'm actually not talking to an audience right now. I'm talking to you. And you can feel it. And it's a direct and overt feeling tone. I'm not talking to an audience because when I'm talking to an audience, I I would probably sound like a newscaster and I would probably start putting on a weird voice and I would probably start putting on an affect that doesn't connect with a viewer. It's not great to watch on television. This is why nobody's watching the news anymore. And it's not great especially to watch on YouTube. What people really want when they come on YouTube, what I want, what you want is somebody talking to you, not at you.
So, how do we talk to the one? Again, consciousness is non-local. There's an ether that connects us all. And this oneness, this one consciousness, if we speak to that one, we're speaking to the whole. So, you're speaking to one person. Just one person. It helps to talk to just one person in your mind's eye. But I actually don't even just talk to I don't I no longer have a vision in my mind's eye of a person. I'm just feeling into what would it feel like to just be talking to a person here. A person. And that humanness, that feeling tone when I'm talking to my neighbors or I'm talking to a cashier or I'm talking to a family member or whatever. There's an aliveness to it and it's it's like plugging a plug into a socket. So, you're talking to the one, not an audience. This is a feeling tone thing.
So, here's how you know if you're plugged in and talking to the one. If it just feels natural, if it doesn't feel awkward. This is going to take a little bit of practice for some people and that's okay. Some people um it takes some time to get used to talking to the one and connecting to the one when there's just a camera sitting in front of you. So, one trick that you can do is you can literally hang a picture up behind the camera of somebody that you love or a friend of yours or maybe even um an an avatar.
Number two, I've mentioned this time and time again, but we have to actually write out our videos, even if it's just a couple key points, and then recite them and practice them. Even if it's just for an hour or two before you film the video. So, what a lot of people do is they turn the camera on and they just kind of riff. And I'm all for riffing. I'm riffing a little bit in this video, but most of the videos that you see on my channel, including this one, I've written out a basic structure and I've practiced that video. My cooking videos, I practiced the intros, I practice the taglines, I practice the jokes. Those are old videos from 15 years ago. I would practice my talking head videos like this one. I practice them. I write them out. I plan them out. And then I practice them. And that way when I turn the camera on, it's not like I'm saying this stuff for the first time. It actually sounds natural.
So here's the thing about YouTube is the payoff is immense. Enormous. You've got the biggest media outlet in the whole world. Did you know more people watched YouTube in 2024 than any other platform, including network, television, Netflix, Hulu, HBO, all of it? So you've got billions of people coming here and you've got millions of potential customers searching for your solutions. So the payoff is huge. What this means is there are lots of people coming on YouTube trying to start YouTube channels and rushing to this proverbial gold rush, but they're not bringing any elegance and they're not putting in some of the effort. So the payoff is infinite. You could be making millions of dollars on this platform if you wanted to. If you that that that does require a lot of sacrifice, but you could at the bare minimum be making six figures a year easily on YouTube in addition to your already established business. So long as we just take a little bit of time, it could even just be a couple hours per month. Literally a couple filming hours per month combined with maybe one or two practice hours to just bang out all the all the concepts, make it sound good, just practice a little bit. It does take some practice, but bottom line is taking a couple hours every month to plan out your videos, practice them, and then maybe a couple film days. You pick two or three film days a month to put your videos out there. But when you practice and recite, you sound so much better. You sound so much more natural. This is in a way, by the way, if you're watching this and you're interested in this video, it's because you're interested in teaching. So, that means you're getting paid to speak, right? So, you're going to be getting paid to speak. You turn on a camera, you film a video, people watch it, and then you make lots of money from your products and services getting promoted. That's a that's we can treat this like a paid public speaking engagement. And public speakers practice, they plan, and they recite.
Okay, really important. If you want the unscripting template, you can get that down in the link below. I talked about unscripting in this video, which is the art of basically everything I just laid out. Write out a template, a little outline for your videos, and recite it and practice it. So, what this looks like for me, just really quick, I'm in the shower. I'm shampooing my hair. Even on film day before I turned this camera on today, I I was blow drying my hair and I was talking about number one. Number two, number three, and I was practicing these key ideas and these key frameworks.
Okay. Number three is you're going to take the light of your consciousness off of yourself and you're going to put it onto the viewer. What this means is you're going to stop worrying about if someone's going to like the video, if you sound okay, if you look okay. All these things. We get really tied up in our mind's eye. We focus so much of our attention on, am I going to sound good? I hate the sound of my voice. I don't like the way I look. I wish I was a little bit thinner or whatever. The your mind will go in a million different directions. We can take the light of our consciousness off of ourselves and put it all the way onto the viewer. So, there are people that are going to be watching your video and they're going to need your help. If you just focus on that instead of on you, it breaks through the noise. There are millions of people posting on YouTube every day talking about themselves, worried about themselves energetically. I want you to imagine when you're in the room with somebody who's just so focused on in their mind, what are people going to think of me? How do I look? What about my makeup? What about this? What about the sound of my voice? If you've ever ever been around somebody who's thinking like that, it it's it's kind of off-putting. It's kind of repulsive. But if you've ever been around somebody who's just looking right at you and they're like, "What do you do for a living? Tell me more about that." Or if you've been in the room with a really good therapist and they're asking you questions and they're really engaged with you. This kind of attention energetically, it's like bringing a moth to a flame. So when you turn the camera on, it's not about you, it's actually about them. If you keep that in mind and you make this like a practice, it will totally transform the way that you speak, not only to the camera, but also in real life. This is actually really good for dissolving social anxiety. If you go into any situation, whether it's in front of the camera, in front of your customers, in front of your clients, when you go to a sales call, whatever, you're focused on who can I help and how can I help them.
And the last one, number four, is to completely let go of worrying about the end result. So, don't worry about the end result. You're just having a conversation with the one, with a friend, with a loved one who you're trying to just help all the way off of yourself. Take the take the attention all the way off of you and bring it all the way onto them and then letting go of any kind of agenda. You're worried only and solely about delivering the message that is going to be very helpful to the viewer.
So that's how we break through the camera. I call this breaking the fifth wall. And this is actually a technique from the YouTube breakthrough challenge, which by the way, I have a YouTube breakthrough challenge happening May 26, that is Memorial Day, May 26 to May 30th. So that's going to be five days of taking you through frameworks like this. So, if you want to learn deep deep frameworks about how to start your YouTube channel, how to plan it, how to execute it, and I'm going to take you through the steps day by day in this beautiful 5day YouTube breakthrough immersion, come and join me at brender.comyt.
And if you want to learn how to create awesome videos with great ideas and great concepts, that requires lots of space in your mind and in your day. And for that, I use a phone lock technique. I call it the phone freedom protocol. And I talked all about how I lock my phone up for extended periods of time. In this video, I broke it down for you step by step, including tools, techniques, and how it's completely transformed my life. So, if you're ready to transform your life and get rid of your phone and start locking up in a lock box, you can check out that.